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..the stimulus plan calls for laying 3,000 miles of new transmission lines -- considered crucial for moving wind and solar power to different corners of the country" (LaMonica 2008). This sets a shining example for the nation for the need to make current and future structures environmentally sustainable.
Even if prices of fossil fuels decline, there are also other pressures that increase public awareness about the need for green housing -- finite timber resources, increasing overpopulation, and also the expansion of the densely populated developing world in China and India will make green building a continued priority on an international level.
The sad rise of asthma due to mold and other allergies contained in sick buildings may make a green building that can reduce mold, mildew and other build-up a necessity rather than a debatable luxury for many home owners in the future.
The current administration is working to bring down mortgage rates. The Obama Administration's Homeowner Affordability and Stability Plan is designed to lower mortgage rates by helping mortgage-payers renegotiate their rates. Although not specific to green building, this can be helpful for the housing industry as a whole, and raise interest in green building in the long-term.
Threats focus on short-term costs, rather than long-term environmental growth, combined with an increasingly tight credit market may threaten the future of green industry. So may too much of a focus on reducing the earth's carbon footprint by focusing on hybridization of cars, rather than a more holistic approach to green technology.
A number of very public green buildings have been threatened or had their production stalled by the credit crisis. Manhattan was thought to be one of the most 'recession-proof' real estate markets in previous decades. But New York City...
A sad revelation is that many of the projects for sustainable building were not simply financed by the financial industry, but also were intended to house the industry itself. "As the credit crisis continues to unfold, it's clear that there will be implications locally and, eventually, nationally for sustainable building. Indeed, with 1.5 million square feet of office space about to come back on the New York City market...from financial services firms looking to shed space, the impact on a number of local green projects that are targeting such tenants could be significant... specifically aiming for high-end financial services tenants capable of occupying an entire floor of the building's column-free plates (Del Percio 2008).
Industries across the nation will continue to let workers go, and take up less space. Often, the first green structures are built by major corporations or lucrative industries, such as the finance or the auto industry, because these companies have the resources to take risks with new, green technology. The threats to these industries could also pose a threat to future green building.
Works Cited
Del Percio, Stephen. (2008, March 28). Green building in crisis. Green buildings NYC.
Retrieved March 9, 2009 at http://www.greenbuildingsnyc.com/2008/03/18/green-building-in-crisis-bear-stearns-meltdown-may-drown-beer-belly-building/
Homeowner affordability and stability plan. (2009, February 9). Department of the Treasury.
Retrieved March 9, 2009 at http://www.treas.gov/press/releases/tg33.htm
LaMonica, Martin. (2008, January 29). Obama lays first piece in energy policy puzzle. CNET.
Retrieved March 9, 2009 at http://news.cnet.com/8301-11128_3-10149819-54.htm
Works Cited
Del Percio, Stephen. (2008, March 28). Green building in crisis. Green buildings NYC.
Retrieved March 9, 2009 at http://www.greenbuildingsnyc.com/2008/03/18/green-building-in-crisis-bear-stearns-meltdown-may-drown-beer-belly-building/
Homeowner affordability and stability plan. (2009, February 9). Department of the Treasury.
Retrieved March 9, 2009 at http://www.treas.gov/press/releases/tg33.htm
Retrieved March 9, 2009 at http://news.cnet.com/8301-11128_3-10149819-54.htm
Macro-Environment Socio-cultural and demographics Demand for green products Legislation Economic environment Technology Business Level Strategy Protection from the Five Forces Threat of New Entrants Competition Substitutes Supplier Power Competition The building of relationships Business partners/transactions Strategic management Improved value chain Inbound logistics Manufacturing operations Outbound logistics The sales and marketing techniques The virtual value chain The macroeconomic environment of any enterprise is indeed a very vital thing to all the operations of the enterprise. This is brought about by the fact that both the present and the future operations of the business
S. production value. Exports account for approximately half this amount (Binnquist, Lopez, and Shanley). Figure 2 portrays three views of bamboo. One: A bamboo forrest; Two: A bamboos shoot; Three: A bamboo grove walkway. Figure 2: Three Views of Bamboo (adapted from Stickman). As bamboo production levels have risen, the amounts of raw materials needed to facilitate the production have simultaneously increased. The bamboo industry in Anji predominantly harvests bamboo from plantations,
Direct mailers will first go to the 535 green businesses on a monthly basis and will be expanded from this number as needed to continue to provide the average 15 event total to meet the strategic goals. Type: All types of businesses, with 10 or more employees will be targeted as potential customers to this service with the first emphasis being on businesses who have strategic planning around green/sustainable business
Southwest Airlines Case Analysis Southwest Airlines is a company that has grown from a small regional carrier in Texas and surrounding states to the largest U.S.-based airline. The primary strategy of the company is to be the low-cost, no frills option for people wanting to travel within the United States. Recently, Southwest acquired another carrier so they will soon begin international flights to the Caribbean and Mexico. This paper discusses the
Slice of Heaven and Associates Tiny Homes Market Plan Slice of Heaven Marketing Plan Product Description Value Proposition Critical Issues Market Macro Environment Market Size and Growth Market Trends Target Market Segments Competitive Analysis Direct Competition Indirect Competition Marketing Marketing Objectives Financial Objectives Positioning Strategy Product Strategy Pricing Strategy Distribution Strategy Integrated Marketing Communications Strategy Advertising Sales Promotion Direct Marketing Public Relations Branding Strategy Market Research Revenue Break-Even Analysis Sales Forecast Expense Forecast Marketing Marketing Implementation Controls Marketing Organization Contingency Planning Appendix 1 Positioning Map Appendix 2 Marketing Organization Executive Summary Goals Founded in 2016, Slice of Heaven is a community of small economic homes set in an urban setting that
Although the company gained significant market share, earnings were below previously anticipated numbers. It is anticipated that the economy will continue to negatively affect morale. Salaries for vice presidents and above have been frozen and planned annual salary increases have been reduced for the rest of the organization. The unpredictable economy in America was offset, however, by the company's employees who drove their Customer Focused scores to the highest