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¶ … Hadden Sundblom epitomizes the best of the Old School Illustrators.
His work in the middle-third of the 20th century created three iconic advertising images that are still found in marketing today -- Coca Cola's Santa Claus, Aunt Jemima's Mammy and Quaker Oat's Quaker. Indeed, his depiction of Santa Claus in Coca Cola's Christmas advertising campaigns from the 1930s through the 1960s created the image of Saint Nick that all others are compelled to copy, and his imagery was considered so emblematic of the era that his last "Santa" was a cover for Playboy magazine. Sundblom's approach was characteristic of the Old School method in which soft pastel colors with slightly blurred edges were contrasted with sharper edges and colors to make the art seem to jump from the page....
Like most old school illustration, Sundblom placed his subjects in easily recognizable daily situations whereby the reader or viewer could immediately empathize with the art in question and could feel comfortable and at ease with the imagery. And like most old school illustration, Sunblom's technique created a sort of "photographic realism" in that the details of the image in question provide a understated starkness as one finds in a well-focused photograph. This method provides much of the frame for the old school method.
With the rise of photography however, old school illustrators found themselves in increasing competition for page space with photographers, and to help maintain a competitive edge, Old School slowly gave way to the New. In order to keep the readers…
Cola Wars Continue: Coke and Pepsi in 2010 Harvard Business Case 9-711-462 Five Forces in the cola industry: Porter's Five Forces Framework Power of buyers For concentrate owners: Strong. The power of buyers is extremely strong within the soda industry, given that consumers can quickly shift their alliance from one beverage to another. Also, cola is not strictly a 'necessity' as a product -- no one needs to drink soda, and consumers can easily
Cola Wars Threat of Entry of New Competition: Low. The economy of scale within the CSD industry requires enormous amount of capitol to enter into this market, making this threat relatively insignificant. - Threat of Substitutes: High. Colas are now part of many different selections of drinks. Health and medical experts also contribute to this theat. -Threat of Customer Buying Power: Medium. It appears the customer base will buy soft drinks with expendable cash, but harsh
Cola Wars: Case Write-Up For many decades, the market for cola could be easily summed up as follows: Coca-Cola vs. Pepsi-Cola. Although Coke clearly dominated, Pepsi was a strong 'also ran,' particularly after branding itself as the taste of the Next Generation. However, in the 1990s, the palates of American consumers began to change, resulting in a sharp leveling off, and then a decline in soda consumption. The major soft drink
Increasing their product lines with good products will increase their sales around the world. The biggest threat that Coca-Cola faces is the intense competition that exists within the industry. Coca-Cola has three main competitors, these being: PepsiCo, Cadbury Schweppes, and the Cott Corporation. All of these companies have products that compete with Coca-Cola products around the world. The competition between Coca-Cola and Pepsi has dominated the industry for more than
Fallout A section of commentators have taken issue with the manner in which the federal government denied suspected terrorist the due process of law as stipulated under the constitution. The government even commissioned the establishment of a torture chamber in Guantanamo Bay. This amounts to gross violation of human rights and civil liberties. There is another clause in the patriot act dubbed "enhanced surveillance procedures," which allows federal authorities to gather
Instead, the Cola Wars helped the industry grow. In 2000, for example, 41% of total non-alcoholic beverages sold were CSDs. In the late 1990s and into the 21st century, the drinks with high growth (and media hype) were non-carbonated juices, sports drinks, tea drinks, dairy drinks, and bottled water. Pepsi dominated this market with Gatorade, Lipton and Aquafina. The bottlers were also required to reinvest in more complex equipment