Cola Wars Essays (Examples)

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War in Afghanistan Following the

Words: 3674 Length: 13 Pages Document Type: Essay Paper #: 30447159


A section of commentators have taken issue with the manner in which the federal government denied suspected terrorist the due process of law as stipulated under the constitution. The government even commissioned the establishment of a torture chamber in Guantanamo Bay. This amounts to gross violation of human rights and civil liberties. There is another clause in the patriot act dubbed "enhanced surveillance procedures," which allows federal authorities to gather foreign intelligence by breaching firewalls of 'terrorist nations.' This controversial foreign policy clause damaged the relationship between America and the Middle East.

A section of scholars argues that key players in the oil industry manipulated the United States to wage war against Afghanistan. According to an article published on the BBC World Service in December 2007, the execution of Saddam Hussein was unwarranted. Political scientists reckon that a cartel of multinational oil companies wanted to control the oil in…… [Read More]

Van Bergen, J. (2003) "In the Absence of Democracy: The Designation and Material Support Provisions of the Anti-Terrorism Laws." Cardozo Pub. [?] Law Policy & Ethics Journal 2 (2003): 107.

Luca, B (2004). American foreign policy and global governance, in A. Gobbicchi (ed.), Globalization, armed conflicts and security (Rubbettino/CEMISS, Roma) 112-127

Fawcett, L. (2009) International Relations of the Middle East (2nd ed.) Oxford University Press
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Coca Cola Company Course Name Course Number

Words: 2416 Length: 8 Pages Document Type: Essay Paper #: 90390993

Coca Cola Company

The organization of choice for this paper is the Coca-Cola Company that is operating in beverage industry for more than a century principally manufacturing, distributing, and marketing nonalcoholic beverages globally. It mainly offers sparkling and still beverages. The Coca-Cola Company is a USA-based company, headquartered in Atlanta, Georgia and founded in 1886.

Amongst the market leaders in the beverage industry, Coca-Cola Company fights to remain on the top. Keeping up its reputation and serving the masses throughout the globe since the past many decades the company continuously adapts its product and process in order to satisfy the customers to the maximum possible extent. This research paper analyses the organization using the PESTEL analysis and SWOT along with an analysis of the information needs of the organization and how a customer relation management system (CM) can be integrated into this giant beverage firm that has ruled the beverage…… [Read More]


August W. Giebelhaus (May 13, 2008). "Coca-Cola Company." The New Georgia Encyclopedia. Georgia Humanities Council

Coca Cola Company, n.d. Global Reporting Initiative (GRI) Index. Retrieved Oct 19, 2011 from

Coca Cola Company, n.d. Mission statement. Retrieved Oct 19, 2011 from

Coca-Cola Goes Live With Global Consolidation, n.d. Planning, Reporting and Decison Making Using mySAP.COM." SAP United States. SAP.
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Wahaha in China Cola

Words: 1471 Length: 5 Pages Document Type: Essay Paper #: 49036110

Strategic Decision Making

Case Analysis -- Final Exam

"Cola Wars in China: The Future Is Here"

Coke/Pepsi and International Strategy for Penetrating the Chinese Market

Going global is the next move of virtually any successful American company. However, when it comes to penetrating the markets of nations that are drastically different from the U.S., one needs to be aware of these different cultures and expectations and use this knowledge to guide one's actions fully and succinctly.

When it came to companies like Coke and Pepsi, companies that are absolutely massive, they both used differing strategies in a nation as specific as China. When Coca-Cola had launched in China, they had just instituted a very specific and strategic method of integration: " 'think local, act local, but leverage global' mandate to empower local decision makers, in recognition of the need to both respond to local preferences and react to local competitors"…… [Read More]


Dai, N. (n.d.). Cold Wars in China: The Future is Here. Retrieved from: [HIDDEN]

Case Analysis Page 7
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Coca-Cola Ad Campaigns in Morocco

Words: 8264 Length: 30 Pages Document Type: Essay Paper #: 84986558

, relevant to considerations of the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan.

Chapter III: Methodology

During Chapter III of the study, the researcher relates the methodology, which includes a survey, utilized to investigate the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan.

Chapter IV: Analysis

During Chapter IV of the study, the researcher examines the information retrieved from the survey implemented; complimenting relevant results with information accessed from the literature review. The researcher creates, and presents a number of figures, reflecting results from the survey implemented during this study. The researcher further relates information retrieved from the review of literature to answer this study's research questions (Pope et al., 2000).

Chapter V: Discussion, Conclusion and Recommendations

In Chapter V, the researcher recounts the study…… [Read More]

Wilkinson, T.J.. & Thomas, A.R. (2007). Marketing in the 21st Century: New World

Marketing Volume 1. Editors Keillor, B.D. Greenwood Publishing Group, p. 165.

Retrieved May 11, 2009 from
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Marketing Strategies for Coca-Cola the Key to

Words: 2245 Length: 8 Pages Document Type: Essay Paper #: 34030013

Marketing Strategies for Coca-Cola

The key to the success of any consumer product is an effective marketing strategy. In order to develop such a strategy, it is necessary to carefully examine consumer needs and behavior in relation to the product and adapt marketing techniques to target and address these needs. As one of the top beverage manufacturers, Coca Cola must focus on ways to continually meet the beverage needs of a diverse marketplace that demands variety and choice in products.

Several factors have recently affected sales of Coca-Cola products, included various international economic crises as well as anti-American sentiments abroad that fuelled boycotts ("New formula Coke," Economist, 2001). Also, an increasingly health conscious consumer has caused sales of non-carbonated beverages, such as bottled water and juices to sky-rocket, which necessitated some regrouping for Coca-Cola ("New additions and reformulations," Beverage Industry, 2003). The enormous purchasing power of overseas consumer markets also…… [Read More]


Bruss, J. "Reaching the world." Beverage Industry 92.12 (2001): 28.

Bruss, J. "SCC (single can of cola) seeking perfect consumer." Beverage Industry 92.4 (2001): 46.

Keenan, F. " Friendly spies on the net." Business Week 3740 (2001): 26-29.

Kramer, L. "Beverage makers flood city with ads to give brands fizz." Crain's New York Business 17.20 (2001): 4-6.
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Coca-Cola Company Struggles With Ethical Crises

Words: 2013 Length: 5 Pages Document Type: Essay Paper #: 62218093

Coca-Cola Company. Specifically it will discuss and analyze the case study, including relevant facts and recommendations regarding the study. Coca-Cola is one of the most well-known and famous brands in the world, and it has been in existence since the late 1800s. This case study indicated that it faced several ethical issues in the last decade that eroded its credibility and created strife inside and outside the company.


The facts of Coca-Cola are legendary. One writer notes, "Both the Coca-Cola brand and company took an early lead in the soft-drink industry, for the brand achieved national distribution early on and the company has consistently dominated the industry" (Wolburg, 2003). Coca-Cola is one of the world's leading soft drink manufacturers, and they sell their product in at least 200 countries worldwide. They were the leading soft drink company for decades, and their main rival is PepsiCo, who they have been…… [Read More]


Author Unknown. The Coca -- Cola Company Struggles with Ethical Crises.

Dubinsky, A.J., Nataraajan, R., & Huang, W. (2004). The influence of moral philosophy on retail salespeople's ethical perceptions. Journal of Consumer Affairs, 38(2), 297+.

Meyer, K.E. (2004). Perspectives on multinational enterprises in emerging economies. Journal of International Business Studies, 35(4), 259+.

Wolburg, J.M. (2003). Double-cola and antitrust issues: Staying alive in the soft drink wars. Journal of Consumer Affairs, 37(2), 340+.
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Pepsi vs Coca-Cola Financial Analysis

Words: 2063 Length: 6 Pages Document Type: Essay Paper #: 94072306

Financial Analysis of Pepsi and Coca Cola

Synopsis of Companies

Pepsi and Coca-Cola companies boast of having two of the most recognized and preferred or desired beverages in the whole world. These two establishments are very fierce competitors in the beverage industry and incessantly compete with one another with the main objective of becoming the main and top distributor of not just sodas built but other beverages as well. This fierce rivalry that exists between the two companies is referred to as the "Cola Wars" and began in the period leading to the 1980s and has since then continued and become even more intense. In the period leading to the 80's Pepsi boosted and increased its market share, a time which coincided with Coca Cola Company being the top most distributor and supplier of beverages (PepsiCo Annual eport, 2013).. At this point in time, the two companies energetically and dynamically…… [Read More]


Goodman, A. (2013). PepsiCo, Re-Energized. Forbes. Retrieved from:

O'Toole, B. (2014). Green Mountain stock soars on Coke partnership. CNN Money. Retrieved from:

Passport. (2013). Coca-Cola Co The SWOT Analysis, In Soft Drinks (World). Retrieved from:

PepsiCo, Inc. And Subsidiaries. (February 19, 2013). Form 10-K.
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Economics of Business Strategy Coca-Cola's

Words: 1433 Length: 4 Pages Document Type: Essay Paper #: 57952019

32). By contrast, PepsiCo benefitted from its wide product diversification. PepsiCo's product line includes popular snack names, while Coca-Cola has stuck to beverages. That has given PepsiCo the lead in overall sales, $43 billion to $31 billion in 2009 (see Dlugosch, 14 April 2010, p. 1). Question 4: Both companies' vertical involvement in their main global markets was determined by the consideration that contracts between soft-drink concentrate producers and bottlers allow the bottlers to have the last say in retail price, new packaging (but they could use only authorized packaging), selling and advertising in its territory (Martin, 26 March 2004, p. 5). This often causes strain on the relationships between bottlers, that very often are unable to produce and sell in large volumes, and the concentrate producer (Martin ibid). To accelerate revenue growth and be more agile and flexible both companies engage in vertical involvement in their main global markets…… [Read More]

Reference List

Ali, T. (26 February 2010). The Coca-Cola Company to buy Coca-Cola Enterprises: Vertical Integration Continues. 1-4. Accessed 6 December 2011.

Badal, A. Coca Cola Company (2007). 33-40.

Please insert missing publication data.
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Coca-cola According to the Company's 2012-Year in

Words: 944 Length: 3 Pages Document Type: Essay Paper #: 75505806

Coca-Cola. According to the company's 2012-Year in eview, one of the objectives that the company had coming into 2013 was to improve the strength of its product portfolio. The company wanted to find products where there was untapped potential, and take steps to exploit that potential and improve the overall portfolio strength. To that end, Coca-Cola was able to take an ownership stake in Core Power, which makes protein drinks in the United States, and entered into a partnership with Aujan, which is a maker of juice, sparkling beverage and malt beverages in the Middle East. The company also continued to enjoy strong growth from some of its targeted brands, notably I LOHAS and Ayataka, both of which reached the billion-dollar mark in sales in the past year (Coca Cola, 2012).

As a result of these efforts, the company was able to enjoy broad-based success. Volume was up 4%, and…… [Read More]


Coca-Cola 2012-Year in Review. Retrieved January 8, 2014 from

Cross, A. (2013). Core Power shakes up protein drink category. Coca-Cola Journey. Retrieved January 8, 2014 from

Metcalfe, J. (2013). Green tea wars heat up. Wall Street Journal. Retrieved January 8, 2014 from 

MSN Moneycentral. (2014). Coca-Cola Co. Retrieved January 8, 2014 from
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De Beers and Coca Cola Critical Analysis

Words: 5181 Length: 19 Pages Document Type: Essay Paper #: 8533512

products or service of your chosen organization, and two (2) key factors in the organization's external environment that can affect its success. Provide explanation to support the rationale.

De Beers is the world's famous diamond company, established in 1888, with proficiency in exploration, mining and marketing of diamonds. More than 20,000 employees make contribution to the communities in which we work. De Beers carries out profitable business which helps the government reach their aims of turning natural resources into natural wealth and is working to provide good long-term development for Africa. Anglo American and the Government of the epublic of Botswana are the two shareholders of De Beers, 85% and 15% respectively. This company is made up of fully owned partnerships, investments and subsidiaries. It is involved in most of the diamond chain value such as exploration in four continents, mining in Namibia, Canada, South Africa and Botswana; valuation, arrangement,…… [Read More]


Austin JE (2000) The Collaboration Challenge: How Nonprofits and Businesses Succeed Through Strategic Alliances. San Francisco, CA: Jossey-Bass.

Baker, R (2010). Pepsi Reveals Sustainable Business Plan', Marketing Week U.K., 19 October. Available from:

Barkay, T. (2013). When Business and Community Meet: A Case Study of Coca-Cola. Critical Sociology, 39: 277.

Bieri1, F. And Boli, J. (2011). Trading Diamonds Responsibly: Institutional Explanations for Corporate Social Responsibility. Eastern Sociological Society.
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Coca-Cola Low Cost Differentiation Preemptive

Words: 796 Length: 3 Pages Document Type: Essay Paper #: 29099307

This provides tremendous opportunity to build market share without significant increases in infrastructure. The downside of these markets is that they tend to be less efficient, because fixed costs are higher in relation to revenues. The company can win in such markets, however, if it uses its globally powerful brand to gain a stronger presence in underserved markets, thereby pre-empting rival firms from entering these markets. ith Coca-Cola establishing market share, it will be all the more difficult for other companies to match the distribution clout and brand loyalty that Coca-Cola can build up.

In every market, competition remains a serious threat. Economies of scale can help the company in two ways. The first is that it improves margins, leaving more money left over for marketing efforts. The second is that there is often price competition in competitive markets. ith better economies of scale, Coca-Cola can withstand price wars long…… [Read More]

Works Cited:

QuickMBA. (2012). Competitive advantage. Retrieved March 9, 2012 from 

QuickMBA. (2012). Porter's generic strategies. Retrieved March 9, 2012 from
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Coca Cola No Organization Exists in a

Words: 676 Length: 2 Pages Document Type: Essay Paper #: 31696585

Coca Cola

No organization exists in a vacuum, but instead, is part of society and culture. This is more extreme in the 21st century due to the process of globalization. Globalization has changed the world of marketing and consumerism. No longer are markets just local, and with the advances in telecommunication and the Internet, customers may be a few miles from the vendor, or a few thousand miles. Organizations have also undergone a change in overall philosophy -- not just moving toward entrepreneurial thought as a way to change their marketing paradigm, but through consumer and corporate expectations of business in a more ethical and sustainable manner. While this is true, and there is even a philosophical paradigm called Corporate ocial Responsibility, there has been a reason for the evolution of this change in viewpoint, really beginning in the post-World War II world. The entire premise of globalism, though, teaches…… [Read More]


Coca-Cola Corporation. (2013). Sustainability Report. Retrieved from:  and / b7/90/e060c3824d99a15d2d53416e7420/2009-2010_The_Coca-Cola_Company_Sustainability_Review.pdf

Schwerin, D. Conscious Globalism. Ambler, PA: DJ Investment Advisors, 2005.

U.S. Government. (2013). Comparison of Revenue by State. Retrieved from:
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Coca-Cola Television Commercials for the

Words: 666 Length: 2 Pages Document Type: Essay Paper #: 91105684

In addition, the other two decades were far more traditional and nostalgic. The 70s commercial used images from as far back as the 1920s, like Charlie Chaplin, and that would appeal to a much older audience, people that would remember the old silent films, or appreciate them. The 80s commercial was traditional and nostalgic, as well. It used young people, (as all their commercials do), but it also seemed to appeal to an older, more mature audience, that would appreciate the theme of "old friends," coming home, and being a family that the commercial implied. The 90s commercial was not nostalgic at all; it was trying to be hip, modern, and certainly appeal to a younger, hipper crowd by using big celebrities that would appeal to young people.

These commercials say a lot about society, and how it has changed, and how marketing has become much more centered on youth…… [Read More]


Christmas 1975." Coke Commercial. 1975. 14 Feb. 2009.

Old Friend." Coke Commercial. 1980s. 14 Feb. 2009.

Paula Abdul & Elton John." Diet Coke Commercial. 1990s. 14 Feb. 2009.
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World War II Called Out the American

Words: 383 Length: 1 Pages Document Type: Essay Paper #: 14096827

World War II called out the American troops, the country's economy could have been in grave danger had it not been for the untapped reservoir of human resources. Wives, mothers and sisters picked up where their husbands, sons and brothers left off. Not only were these women brave in their efforts to take on something as foreign as factory work, they also directly affected the outcome of the war. Conversely, without that call to action, women's roles in our society today would also be quite different.

Initially there was broad-based concern about women taking men's jobs, what would happen to the family structure and how society would deal with such a drastic change. However, it was a better solution than putting children to work as in the past.

There was no time to analyze or try and come up with a better solution. Women jump into industry with both feet…… [Read More]

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Coca-Cola Company Analysis Coca-Cola Company

Words: 4104 Length: 16 Pages Document Type: Essay Paper #: 86498262






Gross Profit






Selling/General/Administrative Expenses, Total






Research & Development












Interest Expense (Income), Net Operating






Unusual Expense (Income)



Other Operating Expenses, Total




Operating Income






Interest Income (Expense), Net Non-Operating






Gain (Loss) on Sale of Assets






Other, Net




Income Before Tax






Income Tax - Total






Income After Tax






Minority Interest






Equity in Affiliates






U.S. GAAP Adjustment






Net Income Before Extra. Items 11,809.0





Total Extraordinary Items…… [Read More]

Works Cited

Coca-Cola Company. Heritage Timeline. < / > Accessed 16 February 2011.

"Coca-Cola Company." <  ?X??\??Y M??X??X\?H ? LK???????KP??H????????????X[?[\?\?[???] ?T?K???\[?K????KP??KP???66W76VBbfV''V'?#?6?66????F??%F?R6?6?6??V?G?7?7FV??"??GG???wwr?6?6?6????F??6???V?G??Fb??fW'f?Wu?vFVf??B?Fb??66W76VBbfV''V'?#?WV?G??fR?$6?6?6??6????GG???WV?G???fR?6???????&W?'B?sR?4?4?4???4??'B??66W76VBbfV''V'?#?f?&&W2?%&F???2?"??GG???f??2?f?&&W2?6???f??2??7?f???6R?6????f??&F??2??7?F?#????????????????????????()?????)??????
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Coca Cola Corporation Is an American Icon

Words: 1052 Length: 4 Pages Document Type: Essay Paper #: 65062349

Coca Cola Corporation is an American Icon of business that has established a new direction for American Industry operations in the 20th century. According to Moxley (2002), "Beginning with its invention in 1886 by druggist John "Doc" Pemberton in Atlanta, the development of the product is shown, along with the changes in American life that accompanied -- and affected -- the prices. We learn that by giving out free samples and pervasive advertising, Coca-Cola became known throughout the country." (Moxley, 2002)

Coke was a known brand by the turn of the 20th century. The use of free samples gave future customers the chance to try the product risk-free and instil confidence in the owners belief in the quality of the product. According to Moxley (2002), "Bottling plants were shipped around the world, laying the base or the worldwide expansion of the product in the late 1940s and 1950s. Throughout, the…… [Read More]


Business as (un)usual. (1992). Computerworld, 26(51), 55. Retrieved from

Dietz, L.S. (1993, We'll buy it FOR GOD, COUNTRY AND COCA-COLA: The unauthorized history of the great american soft drink and the company that makes it, by mark pendergrast (scribner's: $27.50; 425 pp.): [home edition]. Los Angeles Times (Pre-1997 Fulltext), pp. 1. Retrieved from 

Financial markets; the coca-cola company finalizes transaction with coca-cola enterprises. (2010). Investment Weekly News,, 554. Retrieved from 

Moxley, M.A. (2002). Coca-cola: The history of an american icon. School Library Journal, 48(9), 76. Retrieved from
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How Was the Cold War Represented in Cinema

Words: 5793 Length: 17 Pages Document Type: Essay Paper #: 9347766

Cold War and Film

Generally speaking, the Cold War has been depicted as an era of spy games and paranoia in popular films from the 1960s to the present day, but the reality of the era was much more complex. The Cold War was a period of military and political tension from 1947 to 1991, or from the end of WW2 to the collapse of the Soviet Union, in which the "politics of war" masked the business and social agendas of multinationals and ideologues. The era was marked by myriad issues: East-West mistrust, proxy wars, espionage, the threat of nuclear war, domestic and foreign propaganda, the rise of the military-industrial complex and multinational corporations, assassinations, detente, de-colonization, new nationalism, neo-colonialism, the vying for control of resources, alliances (NATO, Warsaw Pact), and an inculcation of the "deep state." [footnoteRef:1] It can be divided into five basic periods: 1947-53, 1953-62, 1962-79, 1979-85,…… [Read More]


Dominik, Andrew, dir. Killing Them Softly. NY: Weinstein Company, 2012. Film.

Eliot, T.S. "Burnt Norton." The Four Quartets. Web. 10 May 2015.

Frankenheimer, John, dir. Seven Days in May DVD Commentary. LA: Warner Home
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Teacher Instructional Technology Literacy Instruction Improve Elementary

Words: 966 Length: 3 Pages Document Type: Essay Paper #: 71165456

teacher instructional technology literacy instruction improve elementary (K-5) student achievement reading vocabulary? Create a qualitative research scenario phenomenology approach.


Coca-Cola is one of the largest companies in the world. It employs 146, 200 employees worldwide and sells beverages in more than 200 countries. Coca-Cola has given its shareholders increasing dividends for 50 consecutive years (Coca-Cola company information, 2012, Coca-Cola). Coca-Cola's flagship brand is the soda Coca-Cola, and it dominates the traditional soda market. However, its main competitor Pepsi-Cola dominates many other facets of the bottled drink industry, such as Gatorade (versus Coke's PowerAde) and Mountain Dew (versus Coke's Mellow Yellow). Cadbury-Schweppes currently produces two other popular soda brands, Dr. Pepper and 7-UP. Coke's rival product Sprite has yet to secure equal market advantage. Cadbury-Schweppes also owns the Snapple line of beverages, some of which have a slightly 'healthier' image than that of much-demonized soda.


Coke has international brand…… [Read More]


Berk, Christiana Cheddar. (2011). Why Diet Coke's victory is bittersweet for Coca-Cola.


Brooker, Katrina. (2006). The Pepsi Machine. Fortune Magazine. Retrieved:
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Soda Industry

Words: 580 Length: 2 Pages Document Type: Essay Paper #: 8822855

Business Management: The Soda Industry

Business Management

The Soda Industry

The purpose of this work is to describe the Five Forces in the soda industry which are Rivalry, Buyers, Entry Barriers, Suppliers and Substitutes and keeping in mind that The Coca Cola Company and the Pepsi Company are the leaders in the industry to state what the effect of generic brands have on the soda industry marketplace.

The Pepsi Company and the Coca Cola Company have been rivals in the soda industry for many long years. Recently Coca-Cola reorganized their company and achieved new efficiencies and productivity during the restructuring that has been lucrative to the bottom line of Coca Cola's ledger. The globalization of the world at large has created new aspects to a very old industry and as well the soda sector of the marketplace.

The Five Forces:

Coca Cola Company and Pepsi Company are both international producers…… [Read More]

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Marketing Events and Supplemental Conversations

Words: 1934 Length: 6 Pages Document Type: Essay Paper #: 36076870

Marketing DQ's

The most popular commercials currently trending are the coca cola and the Samsung advert. Although these are some of the oldest brands in the market, they still strive to woo clients through marketing gimmicks. This also gives a chance for people to access such good information in ways that make them potentially willing to buy. For instance, Coca-Cola has invested heavily in addressing the market threshold and seeking a lifestyle appeal to the people who belong to a class that loves leisure (Connolly, 2010). The marketing strategy targets the youths and is geared towards a romantic appeal. In an advert dubbed 'Hey brother taste the feeling', the message seeks to appeal to relations to be bound by the drink. The advert has been running for a year now and has effectively succeeded in bringing in the right appeal to the market. Mostly importantly, sales have been reported…… [Read More]

Work Cited

Connolly, Sean. Advertisements. Mankato, MN: Smart Apple Media, 2010. Print.

Gay, Richard, Alan Charlesworth, and Rita Esen. Online Marketing: A Customer-led Approach. Oxford: Oxford UP, 2013. Print.

Louis, J. C., and Harvey Yazijian. The Cola Wars. New York: Everest House, 2010. Print.

Price, Jonathan. The Best Thing on TV: Commercials. New York, NY: Viking, 2009. Print.
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Pepsi What Went Wrong With

Words: 1598 Length: 5 Pages Document Type: Essay Paper #: 64082239

I would have treaded the following alternative path so as to maintain the company's competitiveness on a global scale.

It was imperative to infuse more funds in Gemex so as to control the major portion of Gemex's stock prior to the fall of the Mexican currency. Pepsi must have accorded stronger emphasis on this matter, even though the family's head was unwilling to make a commitment. Pepsi realized their strategy is not heading in the correct direction as also the significance of business relations. It had been prudent on the part of Pepsi to analyze the Mexican economy in a better fashion so as to foresee the critical economic condition present. The most crucial and vital step which completely Pepsi failed to recognize was that it should have taken over Gemex in its Mexican market.

One more point remained that Pepsi should have laid out business activities around Gemex that…… [Read More]


PepsiCo in Mexico: Anatomy of an Affiliate's Exposure." Case Study materials.
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Poor Marketing Examples of Good and Poor

Words: 643 Length: 2 Pages Document Type: Essay Paper #: 9708935

Poor Marketing

Examples of Good and Poor Marketing

Marketing is a unique science. Offering a quality product or having a recognized brand name are neither guarantees of success in the retail or service industries. The discussion here on both good and poor examples of marketing will demonstrate the high variance in results which are instigated by different marketing strategies.

Poor Marketing:

Perhaps the most famous example of a major brand name stumbling terribly in a large marketing campaign is Coca-Cola, which attempted to introduce 'New Coke' to the marketplace in the mid-80s. The U.S. Data Corporation accurately describes this as the worst marketing blunder of all time because it seemed to so aggressively undermine exactly what made the product special and distinctive. In the Data Corporation's analysis, "what made New Coke such a bad marketing idea is that it essentially celebrated 100 years of a popular product by throwing out…… [Read More]

Fuhrmann, D. (2009). Pop Culture History: Cabbage Patch Kids. The Daily Journal.

Plays, M. (2013). 12 Epic Marketing Fails that Made the World Cringe. Hubspot.

U.S. Data Corporation. (2009). 15 Worst Marketing Blunders of All-Time.
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Mass Marketing vs Direct Appeals Mass Marketing

Words: 419 Length: 1 Pages Document Type: Essay Paper #: 33019190

Mass marketing vs. direct appeals

Mass marketing is clearly the superior strategy in marketing products such as computers. In the selection of computers, individuals wish to use systems that are technically forward and will not become out of date in a few years -- thus, they wish something that 'every one else' is using, so they can easily repair their systems, if need be, or make use of other individual's systems via CD-ROMs, disks, programs, and file sharing, when away from their own personal system. Although it feels impersonal at times, and can seek too general an audience, the generalized, even impersonal mass marketing strategy still has its place. It has proven successful for Coca-Cola, which continues to dominate the so-called cola wars, despite Pepsi's greater hold over niche beverages, such as Mountain Dew, with more specified target audiences. Individuals feel they are a part of something larger and 'American'…… [Read More]

Work Cited

"An introduction to direct marketing." Charity Peoples. Retrieved 31 Jan 2005 at

'New and improved: The Story of Mass Marketing in America." Business Week. Retrieved 31 Jan 2005 at
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Personal and Organizational Ethics and Values Between

Words: 4095 Length: 12 Pages Document Type: Essay Paper #: 64427090

Personal and Organizational Ethics and Values between for-Profit and Not-For-Profit Organizations

For-profit and not-for-profit companies often operate very differently from one another. Here this will be shown with a comparison between the American ed Cross (a not-for-profit company) and the Coca-Cola Company (a for-profit company). The background of each one of them will be addressed, and they proposed solutions and recommendations will be discussed. Each company has its problems, whether it is for-profit or not, but there are unique problems faced by each kind of company. The differences in whether they are for-profit or not-for-profit can have a significant effect on the companies themselves and whether they are able to continue being successful or whether they must make changes in order to see growth and development in the future.

Case Study Analysis of Personal and Organizational Ethics and Values between For-Profit and Not-for-Profit Organizations:

The ed Cross and Coca-Cola

Introduction…… [Read More]


Bennett, A. (2005). The Geneva Convention: The Hidden Origins of the Red Cross. Sutton Publishing, Gloucestershire, England.

Boissier, P. (1985). History of the International Committee of the Red Cross. Volume I: From Solferino to Tsushima. Henry Dunant Institute, Geneva.

Forsythe, D.P. (2005). The Humanitarians: The International Committee of the Red Cross. Cambridge University Press, Cambridge.

Giebelhaus, A.W. (2008). Coca-Cola Company. The New Georgia Encyclopedia. Georgia Humanities Council.
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Fundamentals of Global Business

Words: 625 Length: 2 Pages Document Type: Essay Paper #: 30489285

Coca Cola in India

Indian economy is growing rapidly and is now believed to be the 15th largest economy in world. This has resulted in the creation of new growth opportunities for local and foreign businesses thus attracting increased foreign investment. With its growing middle class and steadily improving per capita income, Indian market has more potential than most developing countries. Coca Cola Inc. was once driven out of the country because of the government's protectionist policies but things are changing now with relaxation in regulatory control and licensing requirements. This resulted in the return of many multinationals including Coca Cola but increasing its market share and competing with Pepsi Cola Inc. has not proved to be an easy task.

India's economic environment is highly conducive for growth of beverage companies with more than 150 million middle class consumers with annual income greater than $4,000. However these attractive features have…… [Read More]


The Hindu Business Line: Coca-Cola India reports 34 pc growth in Q1, Financial Daily from THE HINDU group of publications Thursday, Apr 18, 2002

K.T. Jagannathan, The Hindu: Coca Cola India to expand, Tuesday, Jun 03, 2003

Amit Srivastava, Communities Reject Coca-Cola in India, India Resource Center July 10, 2003
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Goddard's Masculin Feminin as a

Words: 2278 Length: 7 Pages Document Type: Essay Paper #: 69083301

This is an apt title because of the gender inequality that the mid-1960s can be associated with, especially the depiction of either sex in films.

Madeleine and her friends are depicted as socially unaware conformists who only live in the moment and don't care for the deeper meaning of life and so embrace popular culture. In contrast, Paul and obert are seen as the opposite: nationalists, idealists, philosophers. However, as Elsa, be it in a rather uninformed way, related from her experience in the U.S., the women over there were making it to the front lines. The freedom to have an abortion was also treated as a scandalous matter in France, which Madeleine accepted and chose as a follower of the popular culture.

A scene in the film has obert discussing with Paul how the word 'masculin' is made up of 'masque' (mask) and 'cul' (ass) and when Paul asks…… [Read More]


AsgerJorn quoted by Graham Birtwistle: Living Art / Jorn's Theory (1946-1949): Reflex, 1986, p36.

Bordwell, David. The Art Cinema as a Mode of Film Practice. University of California Press, 1979.

Daix, Pierre. Les LettresFrancaises, 1966.

Francois, Truffaut. A Certain Tendency ofthe French Cinema. Classic Auteur Theory, 1954.
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Marketing Strategies of Coke and Pepsi in Thailand and UK

Words: 6169 Length: 16 Pages Document Type: Essay Paper #: 26226042

marketing strategies of Coca-Cola and Pepsi in Thailand and UK

Coca-Cola and Pepsi, rated among the top companies in the world share a common fact - for several years, both these companies have been successfully selling a simple product made of water and sugar to almost all countries. This would have been impossible unless the companies were able to create sustained excitement over their products and brands among the people and its employees. (Davis and Dunn, 2002)

This study is of interest because both are extra-ordinary companies in terms of brand penetration in even the toughest markets such as China and the middle-eastern countries. Coca-Cola is the world's number brand and Pepsi is also among the top brand names in the world. In 2000, Coca-Cola's sales surpassed one billion units per day and it had 239 products, selling across 200 countries. Coca-Cola and Pepsi are seen as arch rivals by…… [Read More]


Angel, M. "The Taste Challenge" Retrieved at on 25 April 2004

Pepsi Targets Asian Markets" (March 24, 2002) Asian Market Research News Retrieved from Accessed on 25 April 2004

Coke recalls controversial water" (2004) BBC News

Retrieved at March Accessed on 25 April 2004
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International Marketing Plan

Words: 2597 Length: 9 Pages Document Type: Essay Paper #: 19212899

History of Coca-Cola Company (Coke)

We all know - at least if we are old enough to have heard the jingle - that Coke would like to teach the world to sing in perfect harmony. Except that this isn't quite true. What the Coca-Cola Company would most like to do is to teach the world to drink Coke - or one of its other wholly owned brands. The company has in fact proved to be remarkably hardy in the ever-more-globalizing economy. It's hard to travel anywhere in the world today and not see someone sipping a Diet Coke.

But this does not mean that the company's entrance into different national markets has been smooth - or that its continued competitiveness in various national markets will be assured. Each country presents a unique set of cultural and economic challenges. This paper examines the possible entrance of the Coca-Cola Company into Iran,…… [Read More]


Encyclopedia Britannica

Pendergrast, M. (2000). For God, country and Coca-Cola. New York: Basic Books.,9171,1107,00.html
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Customer Centric Business Design the

Words: 1244 Length: 4 Pages Document Type: Essay Paper #: 15146548

Domination of the high-profit vending segment.

2. Low-cost distribution system.

3. Revamping of its organization system.

Through consolidation of control over the network of bottlers the low-cost distribution system became a reality. The skills that were vital to management of the bottling end of the business were addressed through plants operations, regional marketing and distribution. Wise (2001) According to the AMR Research Supply Chain Top 25: "The basis of competition for winning companies in today's economy is supply chain superiority." The AMR report further states that Demand-driven supply networks (DDSN) have replaced the traditional push model that worked so well in the 20th century. The customer-centric model is what is termed a "pull-model" that, according to the AMR report does the following:

Embeds product innovation

Manages demand proactively

Utilizes stochastic optimization methods to deal with variability.

The result is: "A nimbler business that leverages intellectual assets and more quickly seizes…… [Read More]


Wise, Rick (2001) A Blueprint for Shareholder Value Growth: Winning Through Strategic Business Design (2001) Questia Library Online

Slywotqky, Adrian J. et al. (1997) From the Profit Zone: How Strategic Business Design Will Lead You to Tomorrow Profits 1997. [Online] available at

Traditional Growth Moves: The Old Approaches are Losing Steam 2002 Mercer Management Consulting, Inc.

A i2 Business Optimization Services: The Road Map to Business Excellence (2004) i2 Technologies [Online] available at
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Influential Illustrators From 1950-1960 James

Words: 612 Length: 2 Pages Document Type: Essay Paper #: 96644792

Tracy A. Sugarman (1921- )

Tracy A. Sugarman is a famous American illustrator who has had a long and provocative career in the arts. He boasts a career spanning over fifty years, producing great works within children's literature, album cover art, and socially progressive artistic statements. His work is featured in numerous children's books. Sugarman also highlighted life during World War II based on his own experiences there. He had served in the army in World War II and then turned his experiences to art. He also worked on major record covers, usually for Waldorf Music Hall ecords; Sugarman created more than 100 covers. Many later albums and CDs still carried on the original designs in the decade of the 1950s alone. His work is also featured in major magazines such as Fortune and Esquire (Ask Art 2009)

During a period of great racial tension and segregation, Sugarman highlighted prominent…… [Read More]


Ask Art. "Tracy Sugarman -- Artist." The Artists' Bluebook. 2009. Retrieved 18 Nov 2009 at

Smith, Thomas B. "James Bama." Buffalo Bill Historical Center. 2009. Retrieved 18 Nov 2009 at
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Investing in a Company the

Words: 1410 Length: 5 Pages Document Type: Essay Paper #: 24999831

The slight decline in the cash ratio is not considered to be of significance in light of the generally solid current and quick ratios. The improvement in times interest earned comes in the face of a significant increase in long-term debt at PepsiCo. The company's debt ratio increased to 50.2% from 48.6%. This was largely a consequence of a nearly 65% increase in long-term debt.

Pepsi's operating margin is 18.1%, down slightly from 18.5% in 2006 and 18.37% in 2005. The company's ability to maintain margin stability illustrates strong managerial control over the company's cost structure. This is because Pepsi has little control over costs in the ultra-competitive segments in which they operate. They also have little control over factor costs such as high fructose corn syrup, the cost of which is based on commodity costs. The company's net margin declined slightly in 2007 to 14.3% from 16.05% in 2006,…… [Read More]

Works Cited

Coca-Cola Co. 2007 Form 10-K.

PepsiCo 2007 Annual Report

MSN Moneycentral. Retrieved March 24, 2009 at
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Sun Tzu and Machiavelli Business

Words: 1300 Length: 3 Pages Document Type: Essay Paper #: 60392011

" (XII) but even if employees are paid, they must still be loyal for other reasons, as quite often talented employees can just find a job elsewhere. "Therefore, "the arms with which a prince defends his state" must be "his own," counsels the author of the Prince still ads that "the chief foundations of all states, new as well as old or composite, are good laws and good arms; and as there cannot be good laws where the state is not well armed, it follows that where they are well armed they have good laws." (XII) Likewise a good product must deliver on its promised quality to the consumer, and no puffery or rapaciousness on the part of the leader can ensure a market permanently acquired by force alone, its claims must be backed up with some substance.

hen the enemy or competitor is finally engaged, Sun Tzu advises a…… [Read More]

Works Cited

An interview with Kaihan Krippendorf." Sonshi Management Website. Updated 2004. 29 Apr 2005 at

Machiavelli, Nicolo. The Prince. Full Text Online Edition. Updated 2005. 29 Apr 2005 at http /

Tzu, Sun. "The Art of War." Updated 2004. 29 Apr 2005
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Political Risk

Words: 1296 Length: 4 Pages Document Type: Essay Paper #: 54598625

Political risk is one of the different elements of country risk that a company must take into consideration when operating internationally. Political risk reflects the risk posed by the government of a country, including risks that the government will take action against your company (China v. Google), up to and including the risk of nationalization (Argentina v. YPF). Governments have the capacity to, in an unpredictable and ad hoc manner, change the rules governing a company's operations in a country. In the West, where political processes tend to be transparent, it is a lot easier to understand and measure political risk. Political risk, it should be noted, reflects actions taken on existing ventures, and not something like project approval. So Keystone XL is a pending decision, not a political risk. isk would be if Keystone is approved and then after it is started the next government moves to block the…… [Read More]


Erb, C., Harvey, C. & Viskanta, T. (2003). Political risk, economic risk and financial risk. Fuque School of Business. Retrieved December 9, 2014 from

Huff, E. (2013). India passes GMO labeling law, but some worry its provisions were poorly planned. Natural News. Retrieved December 9, 2014 from

Jijakli, N. (2013). Country risk assessment: India. Credendo Group. Retrieved December 9, 2014 from

Sieg, L. (2009). Five political risks to watch in Japan. Reuters. Retrieved December 9, 2014 from
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Marketing Component of a Business Plan

Words: 2188 Length: 7 Pages Document Type: Essay Paper #: 76485931

Vending Machine Businsess Plan

Maketing business plan

Location, envionment and taget maket

Value poposition and competitive edge

Maketing and sales stategy

Online maketing technique


Business plan:

H.U.M.A.N. Healthy Vending -- Healthy Seven Vending

Location, envionment and taget maket

Ameica's obesity epidemic has been spialing out of contol in the past two decades, and will continue to gow unless dastic measues ae taken to change Ameican eating habits. It is of paticula concen that the ate of childhood and adolescent obesity is gowing so apidly. H.U.M.A.N. Healthy Vending (Healthy Seven Vending) believes that it is essential that food copoations pai with local municipalities, educational institutions, and othe oganizations that play a vital ole in young people's lives. "Moe than half of U.S. middle and high schools still offe suga dinks and less healthy foods fo puchase. Students have access to suga dinks and less healthy foods at school thoughout the…… [Read More]

references even when they are not eating from vending machines.

A growing problem. (2013). Overweight and obesity. Centers for Disease Control. (CDC).


Not even public health experts entirely agree why the obesity rate has skyrocketed in recent decades. This website provides an overview of some of the leading proposed causes, including the popularity of marketing junk food to teens.

H.U.M.A.N. Healthy vending machines. (2013).
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Master of Mixing Art and

Words: 1512 Length: 4 Pages Document Type: Essay Paper #: 46111983

The argument that I have been making is a twofold one. The first branch of this argument is that Pop Art, while it incorporates ordinary images and commercial motifs and tropes just as does commercial design, it does so in different ways and for different reasons than does purely commercial work. It is because the motivations of the Pop Artist (and I suppose we might say of the art objects themselves) are so different from the motivations of commercial designers that Pop Art must qualify as art. Rather than simply giving his audiences pretty pictures, arhol made them work to understand his creations -- and this seems to me to be a pretty good definition of what art is and what the artist does. And once this condition is met, it really does not matter how much (if any) money the artist makes from the work.

Yes, arhol ended up…… [Read More]

Works Cited

Davies, Stephen. The Philosophy of Art. New York: Wiley-Black, 2006.

Madoff, Stephen Henry. Pop Art: A Critical History. Berkeley: U. Of California Press, 1997.

Sandler, Irving. Abstract Expressionism and the American Experience: A Reevaluation. New York: Hudson Hills Press, 2009.

Warhol, Andy. Andy Warhol: Art from Art. Berlin: Schellmann, 1994.
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American Popular Culture Impact Overseas

Words: 4214 Length: 15 Pages Document Type: Essay Paper #: 94179363

The cultural practices are evolved and based on the financial, social and moral understanding and capabilities of the local population, and it has been observed that Americans, Asians and Africans share extremely different perspectives and understanding on these issues, therefore the cultural adoption has been intense in countries where the technological revolution has been of the same intensity as in North America (Zelli, 1993). In some of the cases, the Americans companies has attempted to nullify the concerns and shortcomings of the American culture, by incorporating the cultural values of the local region, and has therefore evolve a different taste for the customers to avail, this has further delighted and fascinated the local population of different regions towards the American culture, for example the American culture has major differences with the Islamic culture adopted in Arab countries, therefore to compensate for such difference the American companies introduced the concept of…… [Read More]


David W. Noble. Death of a Nation: American Culture and the End of Exceptional-ism. Minneapolis: University of Minnesota Press. 2002

Tafarodi R., Swann W. Individualism-collectivism and global self-esteem: Evidence for a cultural trade-off. Journal of Cross-Cultural Psychology. 1996

Trubisky P, Ting Toomey S, Lin S. The influence of individualism collectivism and self-monitoring on conflict styles. International Journal of Intercultural Relations. 1991

Huesmann, Zelli, Fraczek, Upmeyer. Normative attitudes about aggression in American, German and Polish college students. Presented at Third European Congress of Psychology. Tampere, Finland. 1993
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Imperialism The Highest Stage of

Words: 3656 Length: 12 Pages Document Type: Essay Paper #: 88905442

53). He points out that four countries (in 1917) -- England, France, Germany, and the United States -- own 80 per cent of the world's finance capital; thus, in his view, the whole rest of the world is subjugated, that is, indebted to and tributary to those four "international banker countries."

Where once monopolists exported goods to other countries to make a profit, now they export finance capital. This is another symptom of the imperialistic stage of capitalism -- what to do with excess wealth? Lenin states that it would not be capitalism if the excess wealth were used to improve the quality of life for the millions of people who are still underfed and leading lives of misery. Instead, the capital is exported to "backward" countries and used to make more profits. In backward countries (now called developing nations) where there is a shortage of capital, labor is cheap,…… [Read More]

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Business Before Referencing Tzu Sun The Art

Words: 804 Length: 2 Pages Document Type: Essay Paper #: 20184391

Business Before Referencing

Tzu, Sun. The Art of War. Forward by James Clavell. New York: Hodder & Stoughton Ltd.,

What does an ancient Chinese classic about the nature of a now-obsolete form of warfare have to teach us, in modernity, about how to manage others and navigate the current business environment? A great deal, The Art of War's presence in many business class syllabuses would suggest. Indeed, certain aspects of The Art of War by Sun Tzu seem even more relevant today than in the past. How to combine moral authority with fierceness and tenacity in an increasingly competitive environment is a challenging question faced by many organizations.

One of the first principles stressed by Sun Tzu is the need for a leader to follow a moral law, what we might call a vision statement in modern business vocabulary. It is not enough for a leader to command and reward,…… [Read More]

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Social and Political History of Food in North America 3rd Year Undergraduate Class

Words: 1541 Length: 6 Pages Document Type: Essay Paper #: 85588913

Nietzsche's "madman" and the Madness of the First orld ar as viewed "In Flanders's Field" and All Quiet on the estern Front

The essence of the philosophy of Friedrich Nietzsche is a stated view of human existence where all individuals possessing attributes of excellence or superiority are at odds with their complacent, or intellectually slumbering society. Nietzsche's supposed madman of his famous "Parable" voiced a critique and a prophesy of the world, a world that had killed God, for better or for worse. Yet the world, said the madman, temporarily remained willfully ignorant of this fact and thus the madman's truth remained unheard and deliberately misunderstood by the masses as merely the voice of madness, so spoke Nietzsche in the "Parable of the Madman." (Nietzsche, 1882).

In his parable as well, Nietzsche suggested that such willed acts of individual knowledge and by extension, excellence, in the form of 'killing God,'…… [Read More]

Works Cited

Nietzsche, Friedrich. "The Parable of the Madman." 1882. Retrieved on March 28, 2004 at

McCrae, John. "In Flanders Field." Retrieved on March 28, 2004 at
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Elizabeth Arden the Founder Florence

Words: 2532 Length: 8 Pages Document Type: Essay Paper #: 74300486

Flo retaliated by acquiring Harry Johnson and 11 other employees who then worked for Helena. When Helena opened a salon in New York, Arden opened a counterpart elsewhere. Parallelisms appeared to occur between them in that they both entered the men's skin care industry at roughly the same time. They also both married exiled princes after their first marriages ended in divorce.

Flo or Arden also lost half a million dollars in sales in the first two years since her divorce with Tommy, but being inherently innovative, she managed the crisis, recovered and proceeded to lead the industry. Records bear these out. While many businesses flopped during the Great Depression, Elizabeth Arden not only stayed and spent. It also bought an office building and a penthouse in New York during the stock market crash of 1929 and opened several other salons in the 30s.

Elizabeth Arden demonstrated an unwavering commitment…… [Read More]


Colbert, C. (2004). Elizabeth Arden, Inc. Hoover's Online: Hoover's, Inc.

Consumer Relations. (2000).Elizabeth Arden, Inc.

DPA Fragrance Wholesale. (2004). Some History and Background on Elizabeth Arden. CFL Inc.

Kent, J. (2004). Entrepreneur for the Young and Beautiful. Business Builder in Cosmetics: Oliver Press, Inc.
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Blue Gold

Words: 962 Length: 3 Pages Document Type: Essay Paper #: 17966555

Blue Gold

Blue is the new black, according to the filmmakers of Blue Gold. Blue Gold is a documentary about how water is becoming a scarce commodity, and that it will become the reason for wars in the future unless something critical is done about it on political, economic, and public policy levels. This is an important film, because the issues impact all persons on the planet. ich or poor, male or female, black, white, or brown, water is necessary to sustain life. Without water, human beings die. The problem is that water management issues are embroiled in serious entanglements. Water that should be used for drinking is diverted to use in big agribusiness sectors, which are themselves problematic for their inhumane and polluting practices. Similarly, water that should be used for drinking is being diverted for use in manufacturing sectors. While human beings do need both manufacturing and farming…… [Read More]


Bozzo, Sam. Blue Gold. Feature Film. Retrieved online:
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Tottering Giant by a Whole

Words: 3193 Length: 11 Pages Document Type: Essay Paper #: 71508645

Such deep discounts on a type of product responsible for such a large percentage of the company's profits will clearly have a negative effect on the company's profit margin.

Thus one of the corporation's key vulnerabilities at the present time is the competition that it faces for bestselling titles from big box retail stores like Wal-Mart. It shold be noted, however, that this race-to-the-bottom-of-the-price war for bestselling books carries risk for other companies as well, as Surowiecki (2009) describes:

Wal-Mart began by marking down the prices of ten best-sellers -- including the new Stephen King and the upcoming Sarah Palin -- to ten bucks. When Amazon, predictably, matched that price, Wal-Mart went to nine dollars, and, when Amazon matched again, Wal-Mart went to $8.99, at which point Amazon rested. (Target, too, jumped in, leading Wal-Mart to drop to $8.98.) Since wholesale book prices are traditionally around fifty per cent off…… [Read More]


Barnes & Noble, retrieved 22 March 2010 from

Barnes & Noble corporate website, retrieved 23 March 2010 from

/ & Noble plans e-book reader. The Wall Street journal. Retrieved 24 March 2010 from /
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Political Election Have Defied My

Words: 1861 Length: 5 Pages Document Type: Essay Paper #: 51250273

My family already recycles, and I am working with my community association to change garbage service providers to one that takes a broader range of recyclable materials, to encourage more recycling in my neighborhood. At home, my family has also stopped drinking bottled only eats organic free-range meat and poultry products, though we still drink bottled water and eat factory-farm products when dining out. While none of these changes can completely eliminate my carbon footprint, I think that if all Americans embraced these types of changes, we could see a noticeable difference in the continued rate of climate change and environmental destruction.


While it may be difficult to forecast the environmental future, it seems like making a ten-year financial forecast would be impossible in these difficult financial times. However, I think that I can accurately predict that I will be doing well financially in ten years. I am fortunate…… [Read More]

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Gun Control to Increase Safety

Words: 1750 Length: 5 Pages Document Type: Essay Paper #: 76516477

People can no longer decide on their selves, and there the rulers of the country must intervene. The measures proposed will have as finality the reduction in violent attacks, and more tranquil life in American cities and ghettos. The feasibility of the legislative intention is also demonstrated with logical arguments, which would deter the behavior of individuals with an aversion to violence.

The violence is a sign of weakness, both of the individual and the society on one hand and of the laws that govern the society on the other. Some individual is not capable to think things clear, or maybe he is not familiar with the legal proceedings, so his only solution is violence oriented to other citizens. The authorities are not able, up to present times, to control this violence issue through specific measures - legal, in general. The current proposals could be a viable solution for the…… [Read More]


1) Peter Rutten & Albert F. Bayers III and the World Rank Research Team, Where We Stand', New York: Bantam Books, 1992), pp. 297,289

2) Brian Wenn Australian Government - Violence today, no. 4: Violence in sport

ISBN 0 642 14748 5; ISSN 1032-7894

September 1989
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Buddhism Pali Canon Buddhism Entails

Words: 1673 Length: 5 Pages Document Type: Essay Paper #: 80232626

If however she had achieved the ideal non-attachment of Buddhism, her grief would still be real, but she would experience it in a different way. Her grief would be part of a process of letting go the son who is no longer there. A degree of non-attachment would then allow her to experience the grief as outside of herself rather than as part of her individuality. This would help her to move on with the life that is her own. In the above way a too great degree of attachment to human relationships may become destructive to the spiritual goal.

The same is true of a great degree of attachment to materialistic ideals such as food or money. Great ambition to accumulate money or physical assets may cause a person to lose sight of spiritual goals. This is a very one-sided approach to life, and may lead to destruction when…… [Read More]

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Pepsi -- Organizational Evolution and

Words: 1636 Length: 5 Pages Document Type: Essay Paper #: 8224615

("Contemporary Trends in Corporate Design," 2001)

Pepsi's second era of expansion in the 1970's transpired when domestic markets at its corporate home base had become stagnant. Foreign markets were growing much faster than domestic markets and thus a source of greater volume of sales. It wished to maneuver itself ahead of its rival Coca-Cola by dominating the world, if it could not immediately dominate the domestic, American market. Globalization then and now allows one to take advantage of legal system, taxes, quotas, tariffs and all kind of governmental barriers, and make investments for profits and immediate sales. However, contrary to traditional trends, Pepsi did not wish to follow domestic customers that go abroad, make use of an oligopolistic or monopolistic position of the company nor a bandwagon effect, given that these tended to be more along the lines of Coke's dominance, as Coke was the more famous brand in America.…… [Read More]

Works Cited

Company Information." (2005) Pepsi World. Retrieved 28 Jul 2005 at 

Contemporary Trends in Corporate Design." (6 Dec 2001) Retrieved 28 Jul 2005 at

Pepsi." (2005) The Soda Museum. Retrieved 28 Jul 2005 at
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Barcardi a Strategic Overview of

Words: 3646 Length: 13 Pages Document Type: Essay Paper #: 48097779

Given the scale and global penetration of the Bacardi brand and its product line, it is appropriate that Bacardi should possess a visible and meaningful presence in the discussion on underage drinking and alcohol abuse. Certainly, this would be considered an appropriate measure for an organization boasting Bacardi's proliferation. According to Yahoo! Finance (2010), "the company's portfolio consists of more than 200 brands and labels, including Bombay Sapphire Gin, Martini Vermouth, Dewar's Scotch hisky, B&B and Benedictine liqueurs, and Grey Goose Vodka. Other types of spirits in its portfolio include tequila, vermouth, cognac, and sparkling wine. Serving more than 100 countries, the company operates 27 production sites around the world." (Yahoo! Finance, 1)

This accounts for the company's greatest strength, which is its enormity of scale. Though Bacardi has been in operation for well over a century, the growth potential at this scale has only really been realized in the…… [Read More]

Works Cited:

Bacardi & Company Limited. (2010). Bacardi Limited.

Gjelten, T. (2008). Bacardi and the Long Fight for Cuba: The Biography of a Cause. Viking Adult.

Hambrick, D.C. & Fredrickson, J.W. (2001). Are you sure you have a strategy? The Academy of Management Executive, 15(4), 48-59.

Mizrahi, A. (2009). Historic Bacardi Building. Urban City Architecture.
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American and European Cultural Interaction

Words: 2061 Length: 6 Pages Document Type: Essay Paper #: 94960938

European countries have absorbed a great deal in the way of material and culture from the United States, they have not become "Americanized," and that each country has incorporated what it takes from the United States into its own nationalism. In addition, the author argues that American culture has been influenced by European countries, although our culture has remained distinctly American. Finally, he makes the point that "Europe" is not one culture -- and that the United States is made up of many cultures as well. While European countries are "not like us," Europe and the United States have the presence of multiple cultures in common.

The book is organized into two sections. In the first three chapters, the author gives an overview from prior to World War II and continuing through the end of the Cold War. Then the author looks at specific cultural components affected by American influences…… [Read More]

Nevertheless, the American influence on other countries should not be diminished. In the 1990's, over 50% of McDonald's income came from foreign countries (303). Some American concepts did not translate well to Europe. Euro-Disney struggled at first, partly because Paris has a winter not present in either southern California or central Florida. But in addition, European vacation practices differed: Europeans tended to take long vacations, sometimes as long as a month, rather than the shorter 4 -- 5 day trips often preferred by Americans. Europeans tended to be more rigid about their schedules, causing bottlenecks for park admission and meals. In addition, Disney followed its policy of no alcohol on the premises to the dismay of Europeans accustomed to having a beer or glass of wine with a meal (311). So while it may have at first looked as if Euro-Disney was attempting to force Americanism on the French, in reality, such tactics simply didn't work. Disney had to adjust in major ways in order to make a success of Euro-Disney.

Pell's book takes a long and careful look at the interchange of cultures between the United States and Western Europe, and presents a picture that is far more complex than whether, for instance, the French might have been affronted to see a McDonald's in the heart of Paris. Instead, the author shows an inexorable process of influence flowing at least to some degree, both ways. In retrospect the reader should not be surprised by this. Greece and Rome both influenced each others' culture. The Phoenicians sailed around their known world and had profound influences on the cultures they met with, but that cultural exposure did not cause the loss of the other cultures. Perhaps it is the nature of human beings to meet, compare notes, notice how practices differ, and absorb and modify what is useful from the other culture.

Pells, Richard. Not Like Us: How Europeans have Loved, Hated and Transformed American Culture since World War II. New York: Basic Books, 1997.
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Leadership Theories

Words: 3171 Length: 9 Pages Document Type: Essay Paper #: 57420548


Phase 3 Discussion Board

The article that I have selected is "A framework for vulnerability analysis in sustainability science," by Turner et al. (2003). The authors advocate for a system that allows scientists to fully understand "the consequences of changes taking place in the structure and function of the biosphere." The authors argue that current vulnerability assessments are insufficient, and move the discussion towards an enhanced framework.

Sustainability science is defined as "an emerging field of research dealing with the interactions between natural and social systems, and with how those interactions affect the challenge of sustainability: meeting the needs of present and future generations while substantially reducing poverty and conserving the planet's life support systems" so this paper fits in with key elements of that definition. First, the paper reflects the need to understand the planet's life support systems in a complex way. The interactions between elements of these…… [Read More]


Eagly, A. & Johnson, B. (1990). Gender and leadership style: A meta-analysis. Digital Commons @ UConn. Retrieved October 23, 2014 from

Gardiner, M. & Tiggemann, M. (1999). Gender differences in leadership style, job stress, mental health in male- and female-dominated industries. Journal of Occupational and Organizational Psychology. Vol. 72 (3) 301-315.

Kruse, K. (2013). What is authentic leadership? Forbes. Retrieved October 23, 2014 from

Kushell, E. & Newton, R. (1986). Gender, leadership style, and subordinate satisfaction: An experiment. Sex Roles. Vol. 14 (3-4) 203-209.
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Coke Pepsi For Reference I 57

Words: 2036 Length: 7 Pages Document Type: Essay Paper #: 84778531

Coke Pepsi, . For reference, I 57 years male. Written Assignment: Analyzing Advertisements Essay - ough Draft Analyzing Advertisements Overview: Logical argumentation studied accepted forms argument.

The Soda Wars: Analyzing Messages in Advertising

The battle between two soda giants, Coca-Cola and Pepsi, has been raging for many years. Both products are hugely successful, with world-wide brands and a wide array of products beyond their titular sodas. Similarly, their advertising campaigns and the competition that ensues (especially during big advertising events like the Super Bowl) is legendary. Both have recently unveiled several new campaigns that are worthy of analysis. Pepsi launched the "efresh Project," aimed at encouraging civic participation and charitable endeavors. They also released a more conventional Superbowl commercial. Coke has a new campaign called "Stay Extraordinary" and also, naturally, created some one-off Super Bowl advertising. While Pepsi's charitable aims are admirable, Coke provides more compelling, innovative, and amusing content…… [Read More]


Coca-Cola. (2011, February 3). Border. YouTube. Retrieved March 20, 2011, from

Coca-Cola. (2011, March 15). Stay Extraordinary. YouTube. Retrieved March 20, 2011,


Pepsi. (2011, March 09). Pepsi Refreshes Communities. YouTube. Retrieved March 20,
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Trends in Global Business Management

Words: 3379 Length: 10 Pages Document Type: Essay Paper #: 30566461

Future Global Corporate Strategy and International Management

The emergence of strategic management has always been attached to military history (Tallman, 2007). Studies in this area reveal various examples where the strategic management of offensive and counter-offensive led to decisive victories. Within the corporate sphere, it emerged following the Second World War. The dramatic growth of world nations such as China, Japan, and the U.S.A. served a beneficial environment for large international corporations that needed evolution in their planning and thought process. In fact, the competitive climate has created challenges for global corporations to sustain the success chart without meeting the changing requirements of business and adopting a strategy to counter these changes. Strategic management is an art that uses the processes and principles of management to create the mission or objective of any business. It identifies a proper target to meet the objective, established current opportunities and constraints in the…… [Read More]

Reference List

During, W. E., Oakey, R. P., & Kauser, S. (2001). New Technology-Based Firms in the New Millennium. Amsterdam: Pergamon

Dhillon, G., & Ebrary, Inc. (2001). Information Security Management: Global Challenges in the New Millennium. Hershey, Pa: Idea Group.

Devinney, T. M., Pedersen, T., & Tihanyi, L. (2010). The Past, Present, and Future of International Business & Management. Bingley: Emerald

Howes, R., & Tan, J. H. M. (2003). Strategic Management Applied to International Construction. London: Telford
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Definition of Globalization

Words: 772 Length: 2 Pages Document Type: Essay Paper #: 39952618

Globalization has been described as "a multifaceted phenomenon which (sic) encompasses economic, social, political, technological and cultural dimensions" (Mir, Hassan & Qadri, 2014). Economically, socially, politically, the world has become more interconnected. Some of these processes, such as the development of the Internet, have occurred organically while others, such as free trade agreements and the rise of the supranational governmental entities, are more deliberate in nature. They all, however, contribute to the same phenomenon. Globalization is driven by phenomenon that remove barriers around the world. Air travel and other transportation innovations allow for people and goods to move more freely around the globe. Innovations in communication allow us real time communication with anybody, anywhere, at any time. As a result, information flows more freely.

Politically, the world has become more interconnected. The process of decolonialization was matched by a concurrent move to create supranational entities such as the European Union…… [Read More]


Hymson, L. (2011). The company that taught the world to sing: Coca Cola, globalization, and the cultural politics of branding in the twentieth century. University of Michigan. Retrieved April 29, 2015 from

Mir, U., Hassan, S. & Qadri, M. (2014). Understanding globalization and its future: An analysis. Pakistan Journal of Social Sciences. Vol. 34 (2) 607-624.
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Whistle Blowing Is a Business

Words: 1529 Length: 5 Pages Document Type: Essay Paper #: 83749464

There is an increasing recognition of this not only among investigators and regulators, but also among businesses and employees alike.

Clearly, the general attitude of employers and employees towards whistle blowing is changing with time. Generally, this is the result of consequences generated by corporate wrongdoing, and also by the increase of importance attached to ethical business practices. Corporate responsibility in terms of both society and the environment has seen great increases over the last decade. For this reason, the importance of whistle blowing is also increasing. Indeed, it can be seen as the ethical responsibility of employees to disclose activities when they have suspicions regarding certain practices.

By making whistle blowing a standard ethical element of business, the corporate world can ensure that businesses work for the mutual benefit of employers, employees and the public they serve.


BBC News. (2003, Oct. 8). Coke pays off whistleblower. etrieved from…… [Read More]


BBC News. (2003, Oct. 8). Coke pays off whistleblower. Retrieved from 

Business Link. (2010). Whistle blowing and Dismissal. Retrieved from

CIPD. (2010). Whistle blowing. Retrieved from

Connor, M. (2010, Apr. 1). Whistle-Blowing found Effective in Targeting Corporate Misdeeds. Business Ethics. Retrieved from
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Hershey Company Hershey's Is a Listed Company

Words: 1685 Length: 6 Pages Document Type: Essay Paper #: 72115815

Hershey Company

Hershey's is a listed company. Its products are sold in Hershey's own retail stores, but also in most store chains. In addition to this, the company develops several partnerships with suppliers.

Some of the most important issues in the company's code of ethical conduct that ensure its success are represented by promoting diversity, producing products consumers can trust, and dealing fairly within the marketplace. In order to benefit from productive employees it is important to develop a cultural environment that sustains their productivity (Hershey's, 2012). One of the most efficient ways to reach this objective is to promote workplace diversity. This ensures that all issues are viewed from different points-of-view, and that different solutions can be determined. It also ensures that employees can improve their skills of anticipating situations that can affect the company's activity.

Producing products consumers can trust is one of the most important issues that…… [Read More]

4. Corporate Social Responsibility Report (2014). Hershey's. Retrieved July 6, 2014 from

5. The Hershey Company (2012). Industry Today. Retrieved July 6, 2014 from

6. Hostetter, C. (2004). Sugar Allies: How Hershey and Coca Cola Used Government Contracts and Sugar Exemptions To Elude Sugar Rationing Regulations.
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National Culture in the Asian Market

Words: 824 Length: 3 Pages Document Type: Essay Paper #: 39501372

estern Companies' Presence on the Asian Market

Cultural values play an important role in the way that businesses function in an environment. Even though they are particularly successful across the world, some companies have trouble pervading certain communities. It is thus essential for companies wanting to succeed in new markets to have a complex understanding of them. This way they become able to play an active role in these respective markets and avoid investing more resources than they are able to. Many western giants have attempted to expand to Asia, especially considering the large markets available there. Even with this, a great deal have discovered that their conventional attitudes are not enough to help them progress in Asian countries.

The expression "Google it" has become one of the most commonly-used sayings when considering people wanting to find out more about a particular something. However, it might not be met with…… [Read More]

Works cited:

Rappa, A.L. "Globalization: Power, Authority, and Legitimacy in Late Modernity." (Institute of Southeast Asian, 2011)

"Seeking success," Retrieved August 6, 2015, from
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Marketing Management Marketing Is'so

Words: 1593 Length: 5 Pages Document Type: Essay Paper #: 72315031

Typically, scholars see low context cultures as one in which things are explained in more detail, have less a tradition in history and the past, and are rooted in the present and the future. This is why, for instance, most view the United States as a low context culture in reference to a high context culture like the Native American or Maori (Samovar and Porter, 2004).

The challenge in contemporary culture is that there are so many different messages and ways of communicating those messages, along with such a vast number of products and services, that it is now hard, in the global economy, to completely differentiate contextual messages. Once can find examples of the entire range of the continuum within the U.S. based marketing field, depending on the product or service; certainly, the marketing of Coca-Cola is different than the marketing of a medical imaging system, and requires a…… [Read More]


Balibanis, G., (2001). "The Impact of Nationalism, Patriotism, and Internationalism

On Consumer Ethnocentric Tendencies." Journal of International Business Studies.

32 (1): 157-75.

Drummond and Ensor. (2005). Introduction to Marketing Concepts. London: Butterworth.