Finance Project
There are only a couple of key assumptions used in the creation of the NPV data. First, with respect to fixed costs, the wording "will increase by 3.8% over the life of the project" is ambiguous. We need an actual figure for each year. It is assumed therefore, in the interests of being conservative, that the word "annually" was accidentally omitted and fixed costs will increase 3.8% each year over the life of the project. The reason is that the project has a positive net present value. Two other valuation metrics are provided, the IRR and the Profitability Index. Both of these are based on the same principle of present value, so all three metrics basically say the same thing. NPV is usually viewed as superior to the IRR because it provides more information used when choosing between multiple options, but if the company is only looking for a "go-no…
The sunk costs, it must be stated, were omitted from this calculation as they are not an incremental cash flow (Investopedia, 2015).
There is nothing stated about the return of working capital at the end of the project, so it is assumed that this money vanishes into the ether at the end of the project, because returning it would substantially increase the value of the project. Whether the working capital is returned at the end of the project or not is material to the decision to proceed or not. it is assumed that working capital will be returned at the end of the project. If the project tis extended, that would imply that extending the project is more profitable than returning that working capital and putting it to use elsewhere, so returning the working capital is the conservative assumption.
Hasbro's most recent debt issue was at 3.15%, and since that point the company's bond rating has not changed, and there has been no significant change in the prevailing interest rates as per Fernandez. The risk free rate is presently 0.2% on the three-month Treasuries, and the historic market risk premium is assumed to be 5.5%. Thus, Hasbro's cost of capital is as follows:
Hasbro Cost of Capital
Capital Structure
Cost
Debt
0.656
0.03165
0.0207624
Equity
0.344
0.0889
0.0305816
WACC
5.13%
rf
2.4
Beta
1.18
Rm-Rf
5.5
The calculation of the net cash flow for the action figures is as follows:
Action Figures
Price
7.00
References
Fernandez, P., Ortiz, A. & Acin, I. (2015) Discount rate (risk free rate and market risk premium) used for 41 countries in 2015: Survey. IESE Business School. Retrieved December 4, 2015 from http://faculty.mccombs.utexas.edu/keith.brown/AFPMaterial/FernandezEtAl%20WP-Global%20ERP-4.23.15.pdf
Investopedia (2015). Complete guide to corporate finance. . Investopedia. Retrieved December 4, 2015 from http://www.investopedia.com/walkthrough/corporate-finance/4/capital-investment-decisions/incremental-cash-flows.aspx
MACRS 10-year table. Retrieved December 4, 2015 from https://www.irs.gov/publications/p946/ar02.html
MSN Moneycentral: Hasbro. Retrieved December 4, 2015 from http://www.msn.com/en-us/money/stockdetails/analysis/fi-126.1.HAS.NAS?ocid=qbeb
The corporation or seller could benefit by developing marketing strategies prior to consumer reviews being available online. Seller Response to Novice and Expert Consumers Before allowing consumers to post product reviews on a corporations or sellers website, the seller should consider the size of the segments of expert consumers and novice consumers. For example, the seller may benefit from selling certain products if a significant number of expert consumers exist, especially
The combined sales from Wal-Mart and Toys 'R Us account for a smaller percentage than these other distribution channels. Another alternative may be to establish their own category killer store to replace Toys 'R Us. However, this is a risky move and is capital intensive. They would have to make certain that the market would be willing to accept this alternative. This alternative would require a heavy capital outlay and