Plans for growth include various promotion and advertising initiatives to gain a new customer base in addition to the already existing customer base. Ducks Poker Room will additionally provide the best Poke experience for those who play tournaments and games and will become the premier poker room in Eugene, Oregon. Plans are slated to increase revenues to $300,000 by becoming known for customer services and as a friendly place to play poker. The potential city residents are expected to experience growth by a total 2.83% over the next five years. This order explains the business and legal requirements for business operation in the State of Georgia.
Business Implementation
The Ducks Poker Room
Company & Product Description
Management Team
Marketing Plan
Operations
Human Resources
Implementation Plan
Financial Plans
The Ducks Poker Room was founded in 2012 and is the finest poker room in the State of Oregon. The Ducks Poker Room offers any poker game in a relaxing comfortable atmosphere. Our mission is to provide the best place to play poker.
Business/Product or Service
The Ducks Poker Room makes it is easy to play a live poker game. We provide the space, tables, chairs, chips, and dealers to give you a comfortable poker experience. Our main product is that of service and we are in the introductory stage as we are just getting started. We compete primarily on our service and the promotions that we offer. Our future plans include developing our own line of poker accessories, which provide a different revenue stream as well as tap into a different market.
The Market
We define our market as the gaming industry. This market is specific but with $1.5 million in total revenue in Eugene, Oregon, there is room for competition. We currently are trying to create a hold on the market and we believe that we can capture at least 50% of the market within 5 years because of our approach and attention to detail.
Competition
We compete directly with High Mountain Poker Palace, International House of Poker, Poker Lounge, and Full House. While we all provide the service of providing a place to play poker The Ducks Poker Room offers something more. We offer more promotions, video poker machines, and University of Oregon theme. We have a competitive advantage because of how we classify our employees and our promotions and connections to the University. We do not anticipate new companies entering this market.
Risk/Opportunity
The greatest risk associated with our business today is not keeping customers coming back. We feel we can overcome these risks because of our top-notch service, connections to the University, and our special promotions that no one else is doing. Our biggest recognized opportunities include our ability to set us apart from the other poker rooms. All the poker rooms in the Eugene area classify their poker dealers as "Independent Contractors" and are facing heat from the Federal and State Government, as poker dealers do not meet the definition of an "Independent Contractor." Our dealers are employees of the company and work on a commission base that guarantees them a minimum wage and complies with all Federal and State laws. We have the opportunity to become the only poker room in Eugene.
Management Team
The management team is led by Chief Executive Officer Brian Marzullo and President Robert Raack who founded the company. Brian Marzullo has a Bachelors Degree in Finance from the University of Oregon and an MBA from Northwest Christian University. Robert Raack has a Bachelors Degree in Marketing from the University of Oregon. Brian and Robert have a love for the game and understand the ins and outs as they each have over a decade of poker playing experience. The rest of The Ducks Poker Room team will include the best dealers in the industry who pride themselves on perfection.
Operations
We have one establishment located in Eugene, Oregon. We currently perform all business tasks in-house; financial, accounting, marketing; promotions; and inventory control. Our total staff includes 17 employees; 2 owners, 2 managers, 2 leads, and 11 dealers.
Capital Requirements & Financial Snapshot
We are seeking $100,000 which will enable us to purchase all of our assets; i.e. tables, chairs, chips, etc. As well as provide enough capital to run a successful business for 6 months while we establish our image and gain a share of the market. We expect to start turning a profit within the first 3-4 months and expect to breakeven within the 1st year. We anticipate revenues of $18,400 per month with a net income of $17,400 per month.
Company & Product Description
The Ducks Poker Room will be a new for-profit gaming club primarily hosting players of Texas Hold 'Em and Omaha. The Ducks Poker Room will offer promotions for prize pools involving tickets to college basketball and football games as well as a Bad Beat Jackpot. The Ducks Poker Room will also cater to the video poker player as well with two (2) video poker machines.
Company History
The Ducks Poker Room is a new company that will serve the public and provide a place to play all kinds of poker games. Poker, particularly, Texas Hold 'Em has exploded in the last decade thanks to ESPN and online poker sites such as Full-Tilt® and PokerStars®. During this time poker houses or poker rooms have started to pop-up all over the country. These types of Poker Rooms are sure to continue to grow as a U.S. Federal Court in New Jersey rules that Poker is a game of skill, not luck, and is not illegal in the eyes of government.
Company Objectives
Provide exceptional facilities, equipment, service, staff, and merchandise that create a highly positive impression on our core customers;
Consistent entertainment atmosphere and product quality;
Capitalize on excellent location opportunity;
Launch the venue with a highly publicized grand opening event
Maintain tight control of costs, operations, and cash flow through diligent management and automated computer control;
Maintain food costs below 33% of food revenue;
Maintain total beverage costs below 25% of beverage revenue;
Exceed $300,000.00 in yearly total revenue by the 5th year of plan implementation.
Mission Statement
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