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Academic sources generally have an author with credible qualifications, or who is affiliated with a certain institution. Furthermore, the information must be reasonably current and objective. Unqualified bias is generally not acceptable in academic writing. Finally, citations will show me that the author has not simply written down his or her opinions, but has consulted other works.
In terms of content type and features, Schrock suggests a focus on knowledge and the possibility of misinformation. The latter can be eliminated by a deeper investigation into the author's citations and credentials. In terms of knowledge, I could question whether the author truly contributes to academic knowledge in general, and to my requirement for knowledge in particular. Elliot's "Accuracy" criterion is also important in this regard.
The site's usability and navigability (Shrock, 2007) are also important criteria. This refers to the internal links of the site to extra information or more information regarding a specific element in the main text. This serves the same purpose as footnotes or appendices in academic...
This information can also be scrutinized for academic quality.
Finally, the site's external links to other content can be evaluated for both efficiency and the quality of the information itself. If many of the external links are down or do not work, this can be extremely frustrating, and will probably play a role in whether I do or do not select the site for my research. Also, the relevance of the external information itself to the topic in question can be evaluated, as such sites may be a valuable supplement to my investigations. The labels to indicate the nature of these links must also be accurate and relevant to facilitate my search.
References
Elliott, P. (2009). Web Site Evaluation. Retrieved from: http://www.edselect.com/web_Site_evaluation.htm
Olin & Uris Libraries. (2010). Evaluating Web Sites: Criteria and Tools. Cornell University Library. Retrieved from http://www.library.cornell.edu/olinuris/ref/research/webeval.html
Schrock, K. (2007). The ABC's of Web Site Evaluation. Retrieved from: http://kathyschrock.net/abceval/
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