At the bottom line, the issue at hand is with the sanctity and safety of the students and the responsibility of the university to preserve and develop that. Moreover, many of these students are dallying into multi-dimensional virtual worlds that are beginning to closely resemble the physical world and that are having their own ethical issues arise (Wankel & Malleck, 2010). Universities need to educate themselves as to what those issues are exactly.

3. With hindsight, how could Bob have designed his research to avoid some of the difficulties he encountered?

In hindsight, it's absolutely possible that Bob could have designed his research in a more sensitive manner that would have been more appealing to the bulk of the universities that he approached. For example, if Bob hadn't submitted open-ended questions but multiple choice or true or false questions, the survey that he submitted might have been more appealing to university administrators. Furthermore, it's entirely possible that requesting one on one interviews with such immediacy might have scared off some of the potential university participants. For the interviews that Bob did conduct,...

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