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The U.S. is particularly interested in the technology, particularly as oil prices continue to climb in an increasingly volatile market. Whereas Japan once looked to the United States for knowledge and aid in modernizing the country, the Japanese are now able to set the standard for the U.S. And the rest of the world with respect to high-speed rail.
The advent of high-speed rail furthers what cultural theorist Michel de Certeau calls the "insidiousness" of consumption. "It insinuates itself everywhere, silently and almost invisibly, because it does not manifest itself through its own products, but rather through its ways of using the products imposed by a dominant economic order" (de Certeau 1984 qtd. In Storey 140). People were able to travel through Japan, obviously, before the existence of the bullet train, but once introduced it gradually became a central feature in the country. Once people got used to traveling at such high speeds, it became expected that they be able to...
Ordinary trains, by contrast, seem slow and old-fashioned. The developers of the train created a useful product and in doing so created a demand. Consumers want to take advantage of this modern, high-tech means of transport.
It may be just a matter of time before U.S. consumers will also expect that high-speed rail travel be available to them as well.
Works Cited
"Shinkansen: Japanese Bullet Train." Japan-Guide. 2011. Web. 6 March 2011. <
http://www.japan-guide.com/e/e2018.html>.
Siebert, Loren. "Shinkansen: From Bullet Train to Symbol of Modern Japan." (book review).
Pacific Affairs 1 Mar. 2007: 112-114.
Storey, John. Cultural Studies and the Study of Popular Culture. University of Georgia Press.
1996.
Tabuchi, Hiroko, & Makiko Inoue. "Japan Shops Its Bullet Train Technology, Aiming to Profit
From U.S. Ambitions. New York Times 12 May 2010: 3.
Works Cited
"Shinkansen: Japanese Bullet Train." Japan-Guide. 2011. Web. 6 March 2011. <
http://www.japan-guide.com/e/e2018.html>.
Siebert, Loren. "Shinkansen: From Bullet Train to Symbol of Modern Japan." (book review).
Pacific Affairs 1 Mar. 2007: 112-114.
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