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¶ … luxury hotel brands, Starwood's W. Hotels and the flagship brand at Four Seasons. From a brand perspective, the two are actually quite different. The W. brand is positioned as modern, hip and aspirational, while Four Seasons is positioned as an older, more established luxury. W is positioned with what it terms "iconic design and contemporary luxury" -- meaning lots of neon and funky furniture designs -- with glamor at the heart of its offering. The target market for W. clearly skews younger, and with a nightlife orientation, bringing out the rock star aspirational connotations. The Four Seasons reflects what it terms "dedication to perfecting the travel experience" to the point where it offers a round-the-world luxury jet trip as a brand extension. It is expected that these substantial brand differences will be reflected in the in-hotel experience as well.
The two do not differ too much with respect to the check-in expectations. In the luxury segment, check-in should be flawless, with service from the minute you enter the property. Doors should be opened and someone should help with the luggage. The check-in process itself should be streamlined, especially if you have a reservation. You should never have to wait for the room to be ready. Customers of both hotels will different on their leisure and lifestyle preferences, but they do not differ much with respect to service expectations. Check-in...
In some cases, it is the only direct interaction the hotel might have, so it is imperative that the hotel staff build the relationship at this time. This is where the differences between the two customer bases will become more apparent. While the staff will be able to assist with the basic hotel services and amenities, W staff should have a slightly hipper approach. They should be able to recommend nightclubs, for example, or modern restaurants, while Four Seasons staff might be less equipped for such things. The lifestyle preferences of the customer bases should be more apparent at this stage, with the tone and content of assistance, but the standard of assistance at either hotel should be very high.
Loyalty programs are a key differentiator between hotel brands. The W. brand is relatively young, and Starwood is still building out its portfolio of properties. Its loyalty program is known as Starwood Preferred Guests (SPG). The program, therefore, is available across all Starwood brands, which helps when someone is in a city where there is no W. hotel. Starwood has a number of cheaper brands for global coverage (Sheraton, Westin, etc.) but…
References
Levere, J. (2007). Luxury hotel reward programs. Travel & Leisure. Retrieved April 21, 2014 from http://www.travelandleisure.com/articles/luxury-hotel-programs
executive lounges of luxury hotel in London Promotion of Executive Lounge Overview of the UK hotel industry Executive lounge market research and trends Advantages and disadvantages from the hotel perspective Tourism data SERVQUAL theory Methodology and previous research Research strategy and tools Sample selection Reliability and validity Executive lounges are sections set aside by hotels to cater for guest or customers who are would not mind paying more in order to receive a premium or preferential services (Nguyen, 2015). Just
Hotel Use of IMC Starwood Hotels and Resorts Starwood Hotels and Resorts Worldwide, Inc. is one of the world's largest luxurious hotel chains. It is an American multinational corporation that owns, operates, manages, and franchises luxury hotels, resorts, residences, vacation ownership properties, and spas. It has more than 1100 hotels, resorts, and properties in almost 100 countries across the Globe. Its internationally recognized hotel brands include Sheraton, St. Regis, Le Meridien, W
Hotel Management Assessment and Recommendation to Resolve Interpersonal Communication Problems at the Griffith Hotel Problem Identification Transcript of Ideal Conversation The Griffith Hotel is a relatively new luxury hotel established in Tel Aviv. The hotel has some experienced and knowledgeable front desk staff, but is suffering an increasing level of complaints from customers regarding the attitude of the staff. An examination of the problems indicates that communication within the department is poor. Problems start
The organization mainly focused on analyzing the history of the construction of the building by examining its two main sections, floors, and walls. Cause of the Collapse: Following its extensive and detailed investigations, Walter J. Hickey Associates, Inc. presented a report on the possible cause for the collapse of the hotel. After making computations, it was discovered that the load on the cast iron column from the dead load alone was
Furthermore, Lebanon enjoyed a considerable increase (+26%) on the already positive trend experienced in 2003, despite a politically rocky patch following the assassination of former prime minister Rafiq Hariri. Minister of tourism, Joseph Sarkis, described the new Beirut government's commitment to "enhancing the promotion of tourism in different sectors and encouraging investments in the country, in order to make Lebanon a first-class tourism destination in the Middle East" (quoted in
As tourism would surpass rice exports, in being the number one product or service that the nation provides. This has helped the industry to grow, with various tourists from around the globe going to these destinations and then talking about their trips when they return home. Over the course of time, this has caused many of these new travel destinations to increase dramatically in popularity. The information from this