The Practical Application of Change Management
Motivation is a key concept in change management, primarily because if managers want employees to embrace a change in the workplace the right incentives are required to inspire workers to “buy in” to the change (Heath & Heath, 2010; Symbolic Framework, n.d.). As Wells (2012) points out, one of the best motivators is a leader who is willing to engage in self-leadership—i.e., a leader who demonstrates to his workers how to embrace change by embracing it himself. Other types of motivation exist, however: Grenny et al. (2013) identify intrinsic and extrinsic motivators as pivotal in moving employees (knowledge, praise and self-empowerment are all examples). In short, to get employees to drop resistance to change, managers must find the right ways to motivate. This paper will provide synopses of three sections of each of these three books, synthesize the information, and provide an opinion from a manager’s point of view on how best to practically apply the lessons.
Grenny et al. (2013) focus on personal motivation, personal ability and social motivation in chapters 4 through 6 of Influencer. They show that when it comes to change, people hesitate because it is something foreign to them: it is new, unknown, uncertain, and often unpleasant. Yet doing the right thing typically requires hard work and discipline. To make the grade, one has to study; to win the race, one has to train; to get rid of the Guinea worm, one has to avoid doing the one thing that brings relief (Grenny et al., 2013). Personal motivation is key to bringing about change: people have to become personally driven to do the thing they do not want to do—otherwise there will never be a committed “buy in” among groups. When people cannot do what they need to do, that is when a manager (or influencer) must help them to do what they cannot achieve on their own. Support systems are vital in change management environments, and every victory, no matter how small, has to be celebrated so as to boost morale and increase the sense among followers that the thing they thought they could not do is actually possible and within their ability. Manager can provide support for motivation, as the Symbolic Framework (n.d.) points out: “Managers who strive for quality understand they must involve employees, build on what organizational members share, and teach new members how to behave” (p.11). Emotional and social intelligence is required...
References
Grenny, J., Patterson, K., Maxfield, D. McMillan, R. & Switzler, A. (2013). Influencer: The New Science of Leading Change. New York, NY: McGraw Hill.
Heath, C. & Heath, D. (2010). Switch: How to Change Things When Change Is Hard. New York, NY: Broadway Books.
Wells, D. (2012). 16 Stones: Raising the Level of Your Leadership. Franklin, TN: New Vantage Books.
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