Marketing E-Mail Email Marketing Is The Use Essay

Marketing E-Mail Email marketing is "the use of email in marketing communications." (Brownlow, 2012) Email marketing is reported as a term that "covers every email" that is ever sent to a customer, potential customer or public venue." (Brownlow, 2012) Email marketing refers to the sending of "…direct promotional emails to try and acquire new customers or persuade existing customers to buy again." (Brownlow, 2012) In addition, it is reported that sending emails which are designed in a way that will provide encouragement for customer loyalty and enhance customer relationships. In addition, placing your marketing messages or advertisements "in emails sent by other people." (Brownlow, 2012)

Three Primary Forms of Email Marketing

Email marketing is in three primary forms stated to be the following: (1) direct mail; (2) sending a print newsletter; (3) placing advertisements in subscription magazines and newspapers. (Brownlow, 2012) It is reported that email marketing's popularity is because: (1) sending email is cheaper than most forms of communication; (2) email lets you deliver messages to people unlike website where people have to come to the message; and (3) email marketing has proven very successful for "who do it right." (Brownlow, 2012)

II. Direct Email

Direct email marketing is sending of promotional messages in email such as a special offer or announcement of some sort. It is possible as well to rent...


Email Marketing Software
Email marketing software allows for the creation of profitable customer relationships and includes tools such as professional email signup forms and autoresponder services. One such software advertised is AWeber Opt-In Email Marketing Software produced by AWeber Communications. Email marketing software enables management of client accounts from one location and creation of a new revenue stream with competitive wholesale pricing. In addition, simple design tools are included in many email software-marketing packages.

IV. Benefits of Email Marketing

A Business Link report states that product promotion by email is "powerful and flexible" in terms of direct marketing. Email marketing allows communication of messages more rapidly and in a more cost-effective manner that using paper-based marketing. In addition, messages can be tailored to specific types of customers, customer relationship can be built, and new customers acquired "through relevant, well targeted emails that interest recipients." (Brownlow, 2012)

V. Regulation of Marketing Email

Marketing emails are reported as being regulated by "the Privacy and Electronic Communications Regulations" which give definition to what can and what cannot be done in regards to sending marketing emails that…

Sources Used in Documents:


AWeber Communications (2012) Why Opt-In Email Marketing. Retrieved from:

Brownlow, Mark, (2012) What is Email Marketing? Email Marketing Reports. Retrieved from:

Email Marketing (2012) Business Link. The Chartered Institute of Email Marketing. Retrieved from:

Cite this Document:

"Marketing E-Mail Email Marketing Is The Use" (2012, March 10) Retrieved April 20, 2024, from

"Marketing E-Mail Email Marketing Is The Use" 10 March 2012. Web.20 April. 2024. <>

"Marketing E-Mail Email Marketing Is The Use", 10 March 2012, Accessed.20 April. 2024,

Related Documents

Marketing Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing provided in "360 Degree Internet Marketing - Think Outside the Box for Minimum Cost, Maximum Results," (2001), are: Instead of investing money, you invest time, energy and imagination. Instead of guesswork, you utilize our expertise and experience. Instead of measuring your success in terms of

E-Mail in Business Communication E-mail: History, Relation, and Impact on effective Business Communication Email in Business Communication Electronic Mail Impact of Email to Business Communication Implications of Emails as Business Communication Tools Email is an important form of communication in today's organization that is increasingly seeing a geographical dispersal of the workforce. To communication tool has replaced traditional business letters and memos in preference for email memos. The research carried out a review of literature on

What Salesforce does is create microsites, Twitter accounts, Facebook fan pages and LinkedIn accounts for their events, so that potential attendees can learn about the events' details through the channels that best fit their needs (Bernoff, Li, 2008). Each of these online approaches Salesforce uses are also heavily supported by video and audio clips, and an entire range of digital content that can be downloaded and played anytime potential

Marketing Mix in Successful Business According to the Oxford Dictionary of Business, marketing is defined as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, products, and services to create exchanges that will satisfy the needs of individuals and organizations." (Dictionary of Business) The marketing of a product concerns itself with such responsibilities as foreseeing changes in the demand for the product, promotion of the product,

Using the Internet Safely

Internet Safely Risks for Children Avoiding Viruses Avoiding SPAM Credit Card Usage Safety Online Using the Internet Safely The Internet is a wonderful place and can create many positive experiences for people of all ages. A vast amount of information is available with a simple click of a mouse. Great deals, convenience and choices are found all over the Internet. However, when exploring what the Internet has to offer, users must be smart to make the

The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will