Marketing Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing provided in "360 Degree Internet Marketing - Think Outside the Box for Minimum Cost, Maximum Results," (2001), are: Instead of investing money, you invest time, energy and imagination. Instead of guesswork, you utilize our expertise and experience. Instead of measuring your success in terms of

E-Mail in Business Communication E-mail: History, Relation, and Impact on effective Business Communication Email in Business Communication Electronic Mail Impact of Email to Business Communication Implications of Emails as Business Communication Tools Email is an important form of communication in today's organization that is increasingly seeing a geographical dispersal of the workforce. To communication tool has replaced traditional business letters and memos in preference for email memos. The research carried out a review of literature on

What Salesforce does is create microsites, Twitter accounts, Facebook fan pages and LinkedIn accounts for their events, so that potential attendees can learn about the events' details through the channels that best fit their needs (Bernoff, Li, 2008). Each of these online approaches Salesforce uses are also heavily supported by video and audio clips, and an entire range of digital content that can be downloaded and played anytime potential

Marketing Mix in Successful Business According to the Oxford Dictionary of Business, marketing is defined as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, products, and services to create exchanges that will satisfy the needs of individuals and organizations." (Dictionary of Business) The marketing of a product concerns itself with such responsibilities as foreseeing changes in the demand for the product, promotion of the product,

Internet Safely Risks for Children Avoiding Viruses Avoiding SPAM Credit Card Usage Safety Online Using the Internet Safely The Internet is a wonderful place and can create many positive experiences for people of all ages. A vast amount of information is available with a simple click of a mouse. Great deals, convenience and choices are found all over the Internet. However, when exploring what the Internet has to offer, users must be smart to make the

The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will