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Marketing Communications Essays (Examples)

1000 results for “Marketing Communications”.


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4 Pages
Term Paper

Business - Advertising

Marketing Communications and Sports Increasingly

Words: 1267
Length: 4 Pages
Type: Term Paper

What advertisers do as an integral part of their marketing communications strategies is create small or what are sometimes called "micro sites" and heavily populate them with keywords that…

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6 Pages
Term Paper

Business - Advertising

Marketing Communications Mini-Case Study Marketing

Words: 1782
Length: 6 Pages
Type: Term Paper

It is perfectly aligned with the message of the city and its reputation. Marketing Communications Question This approach to defining a price adjustment driven by the strength of the…

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3 Pages
Literature Review Chapter

Business - Advertising

Marketing Communications Has Expanded Immeasurably in Importance

Words: 870
Length: 3 Pages
Type: Literature Review Chapter

Marketing communications has expanded immeasurably in importance since the 1950s and a variety of concepts have been developed since then. Their function is to use promotional techniques to underpin…

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2 Pages
Thesis

Business - Advertising

Marketing Communications Wal-Mart vs Target

Words: 669
Length: 2 Pages
Type: Thesis

Instead, it cultivates an edgy consumer image, and has asked cutting-edge designers to create exclusive clothing, makeup, and chocolate lines for the retailer that are not priced at extreme…

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10 Pages
Research Proposal

Business - Miscellaneous

Marketing Communications Management for a

Words: 3207
Length: 10 Pages
Type: Research Proposal

3.2 Segmentation The DKNY perfumes are divided into two segments, based on the consumer types they target -- perfumes for women and colognes for men. The main segment is…

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10 Pages
Research Proposal

Business

Marketing Communications Management for New

Words: 3190
Length: 10 Pages
Type: Research Proposal

3.5. Communications Strategy The company has developed and implemented an innovative communications strategy in order to attract more customers. Therefore, the company sells its tickets through cash machines, mobile…

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3 Pages
Research Proposal

Teaching

Marketing - Communications Plan Order

Words: 827
Length: 3 Pages
Type: Research Proposal

Diffeent vesions of pint ads ae scheduled to appea thoughout the school yea, but paticulaly in issues coinciding with months in which paents typically eseach pospective educational oppotunities fo…

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3 Pages
Research Proposal

Teaching

Marketing - Communications Plan Order

Words: 870
Length: 3 Pages
Type: Research Proposal

The LPMI concept is to povide peiodic inteviews and diagnostic testing fo students though to high school gaduation, and into college if they choose. Beginning in the middle school…

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4 Pages
Essay

Business - Advertising

Integrated Marketing Communications Communication Being an Important

Words: 1314
Length: 4 Pages
Type: Essay

Integrated Marketing Communications Communication being an important element of organizations needs to be integrated in all areas of working so that the purpose, the goals, objectives, and the mission…

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7 Pages
Essay

Business - Advertising

Bt's Marketing Communications Bt Website About Bt

Words: 2321
Length: 7 Pages
Type: Essay

BT's Marketing Communications BT Website ABOUT BT BT Group plc, doing business as BT (British Telecom), is one of the world's largest telecommunication services providers. It is the largest…

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3 Pages
Essay

Business - Advertising

Consumer Psychology & Marketing Communications Consumer Psychology

Words: 904
Length: 3 Pages
Type: Essay

CONSUME PSYCHOLOGY & MAKETING COMMUNICATIONS Consumer Psychology The three articles of focus for this paper come from reputable sources. One article comes from the International Honor Society in Psychology,…

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2 Pages
Essay

Business - Advertising

Marketing Communication I Must Admit

Words: 647
Length: 2 Pages
Type: Essay

" 2. Ogilvy & Mather applied the concept of global brand marketing in order to create Motorola's marketing campaign. The goals included reaching the younger target market by creating…

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2 Pages
Essay

Business

Marketing Communication Programme for the New Product

Words: 580
Length: 2 Pages
Type: Essay

Marketing Communication Programme for the New Product "The Body Shop" offers a wide range of naturally inspired cosmetics and toiletry products. The brand, originally created in the United Kingdom,…

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3 Pages
Research Proposal

Business - Advertising

Marketing Communication of Dairy Sector

Words: 1067
Length: 3 Pages
Type: Research Proposal

The supermarkets did not have to deal with refrigeration issues as whole milk came in powder form from foreign firms. However with the appearance of Almarai in 1970s, things…

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9 Pages
Term Paper

Business - Advertising

Marketing Communication for Subway Restaurant

Words: 4035
Length: 9 Pages
Type: Term Paper

Marketing Communication for Subway Restaurant Marketing for any product or any service depends on the inherent reasons for the demand of that product or service. Thus the relative importance…

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4 Pages
Research Paper

Business - Advertising

Compare and Contrast in International Marketing Communication Perspective

Words: 1871
Length: 4 Pages
Type: Research Paper

International Marketing Communication Perspective There are challenges that face organizations, which engage in global marketing. This form of cross border marketing involves diversity cultural backgrounds. It is pertinent to…

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3 Pages
Essay

Marketing

Branding Strategy and Marketing Communication Plan

Words: 957
Length: 3 Pages
Type: Essay

Market Segments Understanding the characteristics of the target market is a crucial step in developing the branding and marketing plan. This basically involves segmenting consumers. Consumers can be segmented…

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2 Pages
Literature Review Chapter

Business - Advertising

Theories of Marketing Communications

Words: 661
Length: 2 Pages
Type: Literature Review Chapter

Channel Comparison It is highly important for marketing and communication specialists to be able to ascertain which media channels are the most effective for communicating with potential customers. To…

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2 Pages
Term Paper

Business - Advertising

Target Integrated Marketing Communications Analysis

Words: 672
Length: 2 Pages
Type: Term Paper

Target's Strength in Branding Strategies Continue As Target continually refines its branding strategy to set high expectations for shopping visits and then fulfills them through exceptional operational execution and…

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2 Pages
Essay

Business - Advertising

Print Ads Brochures Popular Forms Marketing Communications

Words: 813
Length: 2 Pages
Type: Essay

Print ads brochures popular forms marketing communications billboards, banners signs overlooked. Briefly discuss advantages disadvantages billboards, banners signs. Question 2-5 Finding good sales reps a difficult time-consuming task. Advantages…

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8 Pages
Essay

Urban Studies

Using the Eight Steps of Effective Marketing Communication the New Product Called Orange CLEAN1

Words: 2187
Length: 8 Pages
Type: Essay

Eight Steps of Effective Marketing Communication: The New Product Called Orange Clean Recognizing the Target Audience Determining the Communication Objectives Planning the Message Choosing Communication Channels Launching the Marketing…

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5 Pages
Essay

Marketing

Marketing Communication Plan for Internal Use

Words: 1548
Length: 5 Pages
Type: Essay

An important aspect of the marketing management plan relates to communication. Key internal stakeholders must be kept informed of the objectives of the marketing plan, progress, as well as…

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7 Pages
Marketing Plan

Business - Management

Communication Management Plan Life Alive

Words: 1984
Length: 7 Pages
Type: Marketing Plan

Identify the designated spokesperson for Life Alive expansion program with the role of developing relationships with the target consumer population. Vehicle Target Description Purpose Frequency Owner Distribution Vehicle Internal/…

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7 Pages
Term Paper

Business - Marketing

Marketing Channels and Methods

Words: 2664
Length: 7 Pages
Type: Term Paper

Marketing Channels and Methods -- the New Svelte Shape of McDonald's Objectives & Mission Statement Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin'…

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5 Pages
Research Paper

Business - Advertising

Marketing Pricing Strategy There Are Different Approaches

Words: 1443
Length: 5 Pages
Type: Research Paper

Marketing Pricing Strategy There are different approaches to pricing strategy. The pricing strategy should fit within the context of the overall marketing strategy. Among the different options for pricing…

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6 Pages
Term Paper

Business - Advertising

Marketing a Market Follower Is

Words: 2316
Length: 6 Pages
Type: Term Paper

The internet has given marketers a great deal of flexibility of time and message, though it must be clear that contrary to the previous assumptions there are limits to…

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3 Pages
Essay

Business - Advertising

Marketing Research Boston Fights Drugs

Words: 822
Length: 3 Pages
Type: Essay

2. What conclusions, if any, can we draw from the results? There are numerous conclusions we can deduce from the campaign results. For one, teenagers are not influenced by…

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7 Pages
Case Study

Business - Advertising

Marketing Challenge the Primary Marketing Challenge at

Words: 1968
Length: 7 Pages
Type: Case Study

Marketing Challenge The primary marketing challenge at Flare Fragrances is to develop an appropriate and competitive marketing strategy for the new Savvy brand to be launched in 2009. The…

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11 Pages
Case Study

Business - Advertising

Marketing in Healthcare Management Over

Words: 3563
Length: 11 Pages
Type: Case Study

It was especially effective when evaluated for the specific demographic segmentation the organization was targeting. Young adult males were particularly inclined to watch the commercial, thanks to the buxom,…

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5 Pages
Term Paper

Business

Marketing Nordstrom Marketing Strategy the

Words: 1466
Length: 5 Pages
Type: Term Paper

They handled the situations in case the way they did in order to improve customer experience and increase their loyalty. This behavior is supported by Nordstrom's management that encourages…

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9 Pages
Essay

Business - Advertising

Marketing Plan Introduction of the Business in

Words: 2610
Length: 9 Pages
Type: Essay

Marketing Plan ntroduction of the Business n 1995, Mr. David Walsh acquired the Moorilla Estate in Hobart. By 2005, the business had incorporated iconic brands such as "The Source…

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2 Pages
Research Paper

Business - Advertising

Marketing Discuss the Aspects of

Words: 928
Length: 2 Pages
Type: Research Paper

Many companies struggle with consistency over time with their P. Finally, personal selling is a critical component of any integration marketing strategy. The advantages of personal selling are that…

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4 Pages
Term Paper

Business - Advertising

Marketing Has Grown to Be

Words: 1173
Length: 4 Pages
Type: Term Paper

Constant reformation of the demand in the market leads to constant reformation of the marketing plans and design which in turn leads to constant revision of the organizational setup…

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20 Pages
Term Paper

Business

Marketing Plan for Miller Inc

Words: 6075
Length: 20 Pages
Type: Term Paper

As a result of huge growth, the company's management may lose focus of the scope of their business. Miller Inc. has a highly centralized hierarchy of management and lacks…

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12 Pages
Essay

Business

Marketing Plan -- Translator Connect Services Marketing

Words: 3431
Length: 12 Pages
Type: Essay

Marketing Plan -- Translator Connect Services Marketing Plan -- Translator Connect Marketing Plan for Translator Connect Services This section outlines the marketing plan for Translator Connect Services. The plan…

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2 Pages
Essay

Business - Advertising

Marketing Strategies the American Snack Chip Manufacturing

Words: 926
Length: 2 Pages
Type: Essay

Marketing Strategies The American Snack Chip Manufacturing Corporation ("American Snack") has the mission of delivering the world from hunger, one chip at a time. The company will produce flavored…

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10 Pages
Term Paper

Business - Advertising

Marketing Plan Situation Analysis Godiva

Words: 2726
Length: 10 Pages
Type: Term Paper

III. Media Strategy Media objectives The following are the key media objectives of the three dominant campaigns as defined in this plan. To successfully create an integrated marketing communications…

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8 Pages
Research Paper

Business - Advertising

Marketing Dollar Scan Triad Dollar

Words: 2159
Length: 8 Pages
Type: Research Paper

Compehension Standad maketing follow-up pocesses will be used to detemine whethe each taget maket undestood the specific content and context of the maketing communications initiatives diected to them. Suveys…

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7 Pages
Term Paper

Business - Advertising

Marketing in the Simplest Terms

Words: 2039
Length: 7 Pages
Type: Term Paper

It remains important, however, that the company does not violate any of the prevailing laws with respect to marketing. Laws concerning false advertising and intellectual property (especially trademark) violations…

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5 Pages
Term Paper

Business - Advertising

Marketing and Sales Strategies for

Words: 1686
Length: 5 Pages
Type: Term Paper

What Salesforce does is create microsites, Twitter accounts, Facebook fan pages and LinkedIn accounts for their events, so that potential attendees can learn about the events' details through the…

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9 Pages
Term Paper

Business - Advertising

Marketing Management Marketing Plays an

Words: 3185
Length: 9 Pages
Type: Term Paper

The economic theory of advertising as information emphasizes the role of advertising in reducing the time consumers expend on search and hence their total (purchase price plus search) acquisition…

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3 Pages
Thesis

Business - Advertising

Marketing Defining Marketing the Traditional

Words: 1241
Length: 3 Pages
Type: Thesis

In fulfilling these initiatives the delivering of exceptional value and knowledge to prospects and customers to attain the role of trusted advisor and earn lifetime customer loyalty is the…

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4 Pages
Thesis

Business - Advertising

Marketing - Deceptive Practices Deceptive

Words: 1200
Length: 4 Pages
Type: Thesis

The captions read "2 Months Later" and, of course, to ensure that the copy was not untruthful, Viator added the advertised product to his regimen in-between the two photographs…

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21 Pages
Term Paper

Business

Marketing Plan Mission and Business Objective Products

Words: 5830
Length: 21 Pages
Type: Term Paper

Marketing Plan Mission and Business Objective Products and Services Keys to Success Macro Environment Economic Value Added Cash Value Added Cash Flow eturn on Investment This report is a…

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8 Pages
Research Proposal

Education - Computers

Marketing Plan Ultralight PC Marketing

Words: 3365
Length: 8 Pages
Type: Research Proposal

The direct selling strategy will be a website that will include a product configuration application. A distribution partner portal will also be created which gives distributors and dealers the…

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8 Pages

Business - Advertising

Marketing Public Relations and Segmentation

Words: 2747
Length: 8 Pages
Type:

Marketing Mass marketing is differentiated from target marketing, in that the target customer is pretty much everybody. A firm that has a target market will either have all of…

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8 Pages
Essay

Business

Marketing Digital Tools and Technology

Words: 2593
Length: 8 Pages
Type: Essay

In an online setting, owley suggests that marketers do not need to "speculate about customer needs" because they can use the Internet to download customer's buying profiles and enhance…

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2 Pages
Research Proposal

Business - Advertising

Marketing Causes Marketing Using Cause-Related

Words: 590
Length: 2 Pages
Type: Research Proposal

Based on these assessments and the research competed the authors identify segmentation criteria for participants or consumers of cause-related sport marketing events. There are the fitness fanatics or "junkies"…

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2 Pages
Term Paper

Film

Marketing Product Description the Product

Words: 610
Length: 2 Pages
Type: Term Paper

Marketing Strategy The best marketing strategy will to coordinate efforts with all products that are spin offs of the movie. y creating a joint marketing strategy, all producers will…

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5 Pages
Term Paper

Transportation

Marketing the Business Class Service

Words: 1704
Length: 5 Pages
Type: Term Paper

etrieved February 20, 2005 at http://www.virgin-atlantic.com/en/us/allaboutus/ourstory/history.jsp American Express Incentive Services. (2004). Virgin Atlantic Case Study. etrieved February 21, 2005 at http://www.aeis.com/hrshows/Case_Studies.html#222 flyingco. (2005). What is flyingco. Virgin Atlantic Web…

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2 Pages
Professional Writing

Business - Advertising

Marketing Non-Profit Marketing Using Testimonials

Words: 666
Length: 2 Pages
Type: Professional Writing

For instance, they can include testimonials in written brochures and on their website. Some groups decide not to make public testimonials and only make them available on demand instead…

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2 Pages
Term Paper

Business - Advertising

Marketing Icon Is an Element

Words: 627
Length: 2 Pages
Type: Term Paper

Only the strongest of marketing campaigns has this kind of resonance. There are certainly other characters that have strong brand associations and have entered into iconic status -- onald…

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2 Pages
Essay

Business

Marketing the Product Is a Service the

Words: 628
Length: 2 Pages
Type: Essay

Marketing The product is a service, the service of home repair. There are several elements to this service. These include consultation, repair and follow-up service. The service staff will…

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7 Pages
Term Paper

Business - Advertising

Marketing Barriers to the Growth

Words: 2513
Length: 7 Pages
Type: Term Paper

(Harris & Dennis, 2002, p. 72) These human factors will be explored in more detail below. 2.3. Human Barriers As is evident from the above discussion, while many of…

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7 Pages
Term Paper

Business

Marketing Section A Lincoln Electric

Words: 1846
Length: 7 Pages
Type: Term Paper

This requires talented employees and excellent management of them. At this time, judging from the mission statement and case study, it looks like Lincoln is more focused on its…

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3 Pages
Essay

Marketing

Communications and Integrated Marketing

Words: 920
Length: 3 Pages
Type: Essay

Integrated Marketing Communications Question 1 Integrated marketing communications (IMC) is that communication strategy that makes the marketing departed interconnected, as opposed to it having contrasting functions. IMC basically integrates…

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7 Pages
Essay

Marketing

Marketing

Words: 2268
Length: 7 Pages
Type: Essay

Managing Emotions Among Salespersons Personal selling is a very dynamic line of work and the ability of a salesperson to manage their emotion is very important. This research will…

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8 Pages
Term Paper

Business - Advertising

Marketing and Information Systems

Words: 2196
Length: 8 Pages
Type: Term Paper

Role of Information Systems in Marketing The objective of this study is to examine the role of information systems in marketing in terms of the information that is necessary…

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2 Pages
Marketing Plan

Urban Studies

Marketing Easy Remote in the U S And Japan

Words: 633
Length: 2 Pages
Type: Marketing Plan

Marketing Plan aimed at promoting "Easy Remote" is going to concentrate on the customer service department being provided with the assistance it needs in order to be able to…

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3 Pages
Essay

Business - Advertising

Marketing Assessing the Varying Definitions of Marketing

Words: 1019
Length: 3 Pages
Type: Essay

Marketing Assessing the Varying Definitions of Marketing The original concepts of marketing have as their basis the objective of having the customer be at the center of any enterprise,…

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