Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Marketing in Health Care
Problems Faced by the Stroke Center
Some of the problems faced by the Stroke Center are caused by lack of information and knowledge acquired by stroke patients and their families in the course of heart attacks, and the financial capability of the Stroke Center to build up more teams that can specialize in the administration of heart attack patients.
The foremost problem of the Stroke Center is the limited knowledge of heart attack victims and their families in managing a heart attack event, especially knowledge on TPA and the immediate medical attention required by victims to be administered with TPA. Such lack of knowledge results to the victim missing the chances of overcoming the battle against the consequences of a stroke such as disability. It also results to a very low percentage rate of heart attack victims who get TPA treatment.
Another problem the Stroke Center faces regarding lack of information on TPA is...
Further, increasing the number of medical teams specializing in TPA can speed up the process of administering TPA to heart attack victims without compromising their chances of survival when a member of the team is not immediately available. Although, this solution still presents a problem to the Stroke Center due to the expensive cost of educating and staffing more stroke specializing teams.
No Need for Marketing: "We are all professionals here, and we know what the public needs."
It is quite ironic that a health care official made such statement. I believe…
Bibliography
Borfitz, Deborah. Stroke Centers: Hospitals Seek Payoff with Quicker Care, Shorter Stays Resources Secondary to Education, Coordination, and a Can-Do Attitude.
Marketing for Stroke Centers.
Social Marketing and Franchising for Essential Health Care.
Naco.Nic.In. 13 June 2003. http://www.naco.nic.in/nacp/public.pdf
FTC Chairman Announces Public Hearings on Health Care and Competition Law and Policy to Begin in February 2003. 2002. Federal Trade Commission. 12 June 2003. http://www.ftc.gov/opa/2002/11/murishealthcare.htm
1903). The management goal for HCH is to improve the effectiveness of health care delivery to the homeless and indigent of Milwaukee in close partnership with the community. In this regard, the management of the HCH community health center requires careful and timely coordination between the community health care specialists, including family practice physicians and advanced practice nurses, who provide accessible primary care preventive health services. There are also management
Marketing (Ethical Issues) Ethical Issues in Marketing Healthcare Products Ethical Issues Associated with the Marketing Strategy In the case presented above, there are the ethical and epistemic issues in direct-to-customer drug advertising, apart from other issues. There has to be a balance of ethics and purpose of work when it comes to the marketing of the pharmaceutical drugs within the health facility. It is not supposed that a member of the facility is
The managers in healthcare organization need to come up with strategies to make a balance between the quality and quantity of healthcare provided to clients in order to increase their throughput. This includes making the admission and discharge process as smooth as possible for clients as well as ensuring that clients have access to the best quality of healthcare. References http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Magazines/Marketing%20Health%20Services/MarketingHealthServices.aspxAmerican Marketing Association. (2012). Marketing Health Services Retrieved September 7th, 2012,
These products and services, then, offer clients/patients with alternatives that ultimately require them to change their lifestyle, including their subsistence to medical or health care. To counter this detrimental effects of substitute products and services that "promise" wellness and health of the body, the hospital must develop a "credibility campaign" in which both doctors and patients must become advocates for the hospital and medical/health care in general. Doctors will be
Through referrals, word-of-mouth, medical communities, and online platform, market and highlight generalist and specialist doctors as one of the best in the state of California. Conduct 'marketing through reputation,' word-of-mouth marketing primarily sustained by patients/clients Diversification Development of a program that reaches out to a wider, less-medical-oriented market. Good Sam could develop health & wellness programs as part of its daily healthcare services. The objective of the program is to promoting
Health Care Delivery Systems The structure and organization of the resources that make it possible to provide health care services to target populations is referred to as a health care system. The variety of health care systems is very wide with strong evolutionary histories tied to the governments, religious organizations, charitable organizations, labor unions, and for-profit market participants. Five Health Care Delivery Systems Reid set out around the world to study healthcare systems