MARKETING PROCEDURES FOR VOLVO'S S60 MODEL
Market Analysis for the Volvo S60
Market Analysis for the Volvo S60
Volvo, a Swedish-based car production company, stands out as the leading manufacturer of premium cars. The company produces luxury cars with the vision to provide to the world the most luxurious desired automobile. The company's mission entails providing the world's most exciting and safest cars for the modern families. By extension company seeks to increase shareholders values.
Firm trust in their brands
Accredited environmentally friendly production process and use
High regard for safety
Good relations with the customer that achieves development of products related to customer preferences
The company following a change of guard seems to have confusion with identifying itself in the market
The products under the company logo appear costly compared other products in the market
Limited market shares and penetration
Strict to their production standards and position this makes the company's product seem as rigid to the trends in the market.
The current trends in the market for luxurious cars presents an opportunity for the company to capture customers' interests and expand their market share through product customization
Volvo is a company that has put in place the concerns for the environment forehand. This allows them an opportunity to impact positively on the global trend of environmentally safe products.
The company production has measures to cut consumer cost by producing fuel-efficient cars.
Big international corporations are venturing in Volvo's luxurious cars.
Volatile price for oil makes the car industry face up with highly unpredictable market.
High cost of finances inhibits consumers to access funding for buying cars as well as...
The high and rising concerns for car safety, environmental conservation, and the rising fuel prices should be a core focus for the company. This focus will help the company to incorporate the needs of the company in the new brand Volvo S60. This focus will also highlight to the company the likely population that would be interested in their new model. The target market for a new brand should be consumers who are aware of the existing trends in environmental concerns, the need for safety and the rising cost of fuel. As a company, Volvo needs to market their new brand to these target consumers who can easily identify and embrace the features in the new model. The cost concerns by the consumers will be allayed by the fact that the car serves and targets their concerns (Grant, 2010).
Since its inception, the company's products have always targeted pre-family and family lifestyle comprising of households and average employees leaving in an urban settlement. With new model the company intends to attract a person who has a value for style as well as keeps tabs with the current issues. The urban dwellers aside of being aware of the trends in the market, they are conformist and they will always conform to growing trends in their location. Targeting't urban dwellers will ensure that the population is aware of their brand since product will be show cased in the market. Additionally visitors to the urban areas will observe the trends in the town and enquire more about it. The market strategy by Volvo on new brand Volvo S60will entail making the product appealing to those who have concerns for the environmental issues (Grant, 2010).
The company tried breakfast food with little success, and failed at branching out into music as well. Overall, there is little evidence that Starbucks can be anything other than a coffee company. Despite the weaknesses, there are a number of great opportunities in the market. The best is the opportunity that Starbucks is already pursuing in emerging markets. There is a strong focus on Asia and the Middle East. The
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
Marketing Plan for Coca-Cola Marketing Plan for Coca Cola Coca-Cola, the most valuable brand in the beverage industry has the largest customer base, the strongest brand image, and a huge supply chain and distribution network all over the world. The Coca-Cola Company formulates effective marketing strategies to present its Coca-Cola drink to its most potential target consumers in the local and international markets. Coca-Cola is widely available in more than 200 countries
Marketing Sports Drink In today's current marketplace, there is stiff competition among sports drink manufacturers. Our company has developed a product with an edge on the competition. The product is a sports drink that comes in a container that effectively keeps the drink cold for approximately six hours. In order for sales of this product to succeed in the marketplace, it is necessary for our company to devise effective strategies for
Marketing Yue Sai; Assessing Potential Marketing Yue Sai, owned by L'Oreal, has not been performing as well as expected. Part of the issue may be related to the way that the brand has been managed and the current positioning, which maybe argued as ambiguous, there have been different approaches to marketing, and while L'Oreal have made investments in supporting the brand, they appear to have been unable to differentiate the brand sufficiently
Programs is another element of the new four Ps. The company needs to have two programs. The first is that the launch program. The company needs a strategy to bring this product to market, and it needs to have a program that will allow it to gain exposure, build a brand quickly, and get the distribution it needs to compete. The second program needs to follow up the first one