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Presentation Is Everything When Negotiating Presentation

Lumber Presentation Case Study

Introduction: The Value of the Japanese Market

Canada's relationship with Japan extends far beyond mere transactional exchanges; it encompasses a partnership rooted in common scientific, technological, and innovative objectives. As the world's third-largest economy, Japan holds significant sway in global value chains, offering a substantial consumer market. This relationship is underscored by a robust trade partnership, with Japan being Canada's fourth largest trading partner, involving $29.3 billion in bilateral merchandise trade in 2017. The forestry sector, in particular, benefits from this alliance, especially under the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), which enhances export opportunities for Canadian forest and value-added wood products by eliminating tariffs and establishing clear trading rules. This context helps to show the missed opportunity in Roger Brown's approach and highlights the critical importance of cultural and business acumen in navigating international markets.

Identifying What Went Wrong

Roger Brown's presentation to a potential Japanese wholesaler fell short due...

First, there was a lack of preparation. Roger's inadequate preparation, marked by a failure to research market data and understand cultural norms, was his first misstep. Successful international business requires an understanding of the partner's market dynamics and cultural nuances, especially in Japan, where...
…ensuring the pricing is competitive yet profitable.

4. Addressing Time Perspective: Emphasize long-term relationships over immediate transactions. Japanese business culture values stability and long-term partnerships, so framing the proposal in this light could foster trust and openness.

5. Negotiation and Pricing: Instead of presenting a fixed price, provide a range that allows for negotiation. This approach respects the Japanese preference for indirect communication and demonstrates flexibility, a key in successful negotiations.

6. Tone of the Meeting: Maintain a formal yet friendly tone throughout the presentation. Use structured, detailed slides and handouts to convey information, showing respect for the Japanese preference for meticulous detail and…

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