Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Distribution and sales costs will be significantly decreased by offering the full class of wedding products as single-product packages, and this could also be the basis for an entire marketing campaign.
Selling to Wants
Another effective and by no means mutually exclusive product strategy that can be used in tandem with the whole-product offering is ensuring that products are designed and marketed to reach consumers wants rather than their needs. This is highly important especially in markets where numerous relatively easily interchangeable competitors and products exist, which fits the wedding and bridal retail industry completely (Chance 2011). Essentially, all consumers ultimately purchase based on their wants rather than their needs; if there was simply a need for a wedding dress than the most utilitarian burlap sack would do, but instead consumers want specific designers, or specific styles, and even price is best considered as a want rather than a need because most budgets are somewhat flexible and represent desired levels of expenditure rather than true limits of possibility. By recognizing...
Keeping abreast of current and upcoming trends in fashion is definitely necessary in addressing the wants of brides for themselves and their weddings. In addition, providing a higher level of customer service would definitely be recognized by consumers.
References
Chance, J. (2011). To be successful, sell to wants not needs. Accessed 21 February 2011. http://www.streetdirectory.com/travel_guide/11177/marketing/to_be_successful_sell_to_wants_not_needs.html
Crickett, J. (2011). Whole product. Accessed 21 February 2011. http://www.learnmarketing.net/product.htm
Kotler, P. (2011). Product strategies. Accessed 21 February 2011. http://www.learnmarketing.net/product.htm
Part of the reason for this, is because these dresses have a number of advantages over formal gowns to include: they are affordable, can be utilized for a variety of events, they are comfortable and they look amazing. This is important, because it shows how a shift has occurred in consumers demand. (Xu, 2010) The Product Line To be successful in this new market requires that Nordstrom's engages in a strategy
Marketing A comparison between two major department stores, Nordstrom and Wal*Mart can illustrate the concepts of pricing and distribution. The research shows that both Nordstrom and Wal*Mart use pricing and distribution strategically, but with different means, methods, and end results. Pricing and distribution are integral parts of an overall marketing strategy. Pricing refers to the cost of the item, and is related to product positioning, perceived value, and the profitability of the
Mall of America: A case study Why has the Mall of America been such a marketing success so far? Although malls are often criticized as generic entities, the Mall of America has distinguished itself as unique from its competitors not only because of its sheer size but also because of the various entertainment and hospitality options it encompasses. It offers a host of theme parks and 'concept stores' as well as
Maxx Company -- Strategic Marketing Plan TK Maxx Strategic Marketing Plan TK Maxx is expanding beyond the brick and mortar footprint that helped it rise to the top of retail operations in the United Kingdom. As with its competitors, TK Maxx has entered the mobile digital market and is implementing multiple distribution channels (McVey, 1960). The company has a clear target market that transcends the various channels over which its goods are