Analysis of Financial Websites

RBV

Yahoo Finance: http://finance.yahoo.com/q/pr?s=cpki

This site is very useful for helping to establish an awareness and understanding of California Pizza Kitchen's current resources, especially its financial resources. Statistics and figures presented on this page and pages linked to this page (also belonging to Yahoo Finance and comprising further pages of the report that this URL is the first page of) give a clear understanding of CPK's current assets as well as its stock valuation, which gives some indicator of the confidence that exists in the brand. Company and industry overviews are also given that enable some degree of understanding regarding other tangible and intangible resources that the company possesses. Yahoo's financial and industry data is culled directly from company reports, press releases, and other reliable sources, and thus the data and information found on the Yahoo Finance website is also quite reliable.

Hoovers: http://www.hoovers.com/california-pizza-kitchen/--ID__47669 -- /freeuk-co-factsheet.xhtml

Similar in many ways to Yahoo Finance, but with much more abundance and detail in the information presented, Hoovers provides concise yet comprehensive information on most mid- to large-sized public companies. Its pages on California Pizza Kitchen contains a wealth of information on a wide variety of different aspects of CPKs business; some of the information is repeated on other sites but much of its is new and far more detailed. As Hoovers provides its information as a subscription service and its longevity is dependent on reliability, this information is quite reliable.

CPK Investor Relations: http://investor.cpk.com/

The information contained on this page itself is little more than a brief history of California Pizza Kitchen as a company (a PR piece rather than an objective history, at that), but this page serves as a portal to all of the inside financial information and other records that all publicly traded companies are required to file with the SEC as well as any additional press releases, publications, and reports that the company has decided to release to the public. A great deal of the most valuable information found here is financial, but the company's annual reports also contain a great deal of qualitative information regarding future plans as well as past performance, giving a very comprehensive and detailed view of the company for anyone that is willing to invest the time in reading. As the company itself is publishing this information, it is somewhat suspect, but given the legal requirements of this publication it is highly unlikely that information contained here is grossly inaccurate or misrepresentative.