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¶ … Internet Marketing
Offer and Internet Market
Kotler (1972:50) mapped these functions directly to the 4Ps classification of product, price, place, and promotion. The product element of the marketing mix is also changed. For instance, Dell Computer offers a configuration engine at its site that can be used by the customer to designate changes to a basic computer model to include a different disk drive size, processor speed, screen size, memory size, operating system, software footprint, and so on. All of these settings represent hundreds of potential configurations that would be very costly to stock in a bricks-and-mortar retail setting. In addition, many Web sites include digital offerings or services,...
Such digital delivery is a paradigm-shifting capability for many product categories, including music, video, jokes, maps, stock quotes, software, art, tickets, photos, and all fashions of written materials and thus a huge array of products and services. Aspects of the price can be handled in the e-marketing environment differently. An Internet market enables large-scale use of certain pricing mechanism, such as forward auctions, reverse auctions, dynamic pricing, and "name your own price" that are otherwise not widely feasible. The facilitation function maps to place in the marketing mix, and in the…
All of the above changes in the Internet marketing show how a business can provide the flexibility of its offering as it can not only provide the options of providing more choices for the customers but also it can easily sell several related products because often the Internet companies do nor invest in production -- they buy from suppliers and sell to the consumers.
In spite of these changes we still believe that not much has changed in the marketing, as marketing managers still need to target the company products and offers for maximization of the sales, even though with the availability of the Internet, the cost of doing this might have gone down.
Kotler, Philip (1972). "A Generic Concept of Marketing." Journal of Marketing 36 (April), pp. 46-54.
Internet Marketing Strategy of Argos The purpose of this essay is to examine the Internet marketing strategy of Argos. Argos is a home retail group and market leader in retail sales of home and general merchandise. Argos reports that it is a "unique multi-channel retailer recognized for choice, value, and convenience." (Argos Website, 2011) Argos and the Online Market: Size and Growth Argos customer base is approximately 130 million and reports state that
University bulletin boards -- particularly those in the business building -- and offices would be my first target. Then I would meet with the on campus television professionals. Every school has closed circuit televisions that run looped information from slides. Who among us hasn't sat in front of one of these sets mindlessly watching the words and pictures go by? Someone would need to take responsibility for maintaining the
This is because it is quite difficult to gain a customer but extremely easy to lose one, and when the marketer has made a customer, then he must ensure that he maintains a minimum of contact with him so that he may be able to pitch his sales again to an individual who is already a customer better than he would be able to a new customer. The third
Internet Marketing Customers prefer Internet marketing because Internet provides the ability to easily custom tailor specifications, such as in the case of buying a computer online from Dell. In addition, Internet search engine offers consumers to find the best bargain price of a product and service. In some cases, electronic brokers facilitate shopping by presenting the offerings in order of some important characteristic, as in the case of travel services arrayed
The use of the Internet and social networks will continue to accelerate in their use of learning platforms as a result. The design principles of Web 2.0 technologies as shown in Appendix a will also continue to have a significant impact on how social networks used in society in general and in education specifically (Kraemer, 2009). The long-term effect will be the accelerating adoption of Internet technologies to support
' Purchasing agents can place orders, gather information, and communicate with different organizations from any place at any time" (Martin & Hafer, p. 41). Following the introduction of the Internet, many purchasing departments and purchasing representatives were better able to engage in direct communications, order taking and fulfillment as well as the provision of technical support with their business counterparts abroad (Martin & Hafer, 2002). These authors add that, "The