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Some brands will be stylish, others vintage, still others cheap and some high quality etc. Old Navy needs to find its niche. Why should customers visit their stores and not the rivals? This distinction must be attained and heavily advertised. This must be done with customer's buying behavior in mind. What will lure the customer to Old Navy for its own products?
Seek Joint Promotion
While cross over products are not always a good strategy for waning businesses, it can definitely help if some mutual benefits can be achieved. Instead of inviting and keeping cross over products as KMART did with Martha Stewart, it's better to seek joint promotion or what is known as inter-firm collaboration. For example if Old Navy has some cashmere products to display, find a top-notch firm that sells matching...
In such ventures, customers of the other brand are also attracted to the store and they might end up purchasing some of Old Navy's own products.
Observe Market Trends
Do not start developing products, which are not needed in the market or are in huge supply already. If your pair of jeans is nothing different from the pair of jeans offered by rivals, do not keep pushing the same product forward. Instead observe market trends and see which new products are more in demand and what kind of demand can be easily created. This would help in becoming pioneers in new products. The firm would then become synonymous with innovative ideas.
These steps if effectively taken and implemented should bring in more customers and higher revenues.
Old Navy's Mobile Marketing Campaign Over the last several years, there has been a shift in consumer tastes. This is because the overall demographic is changing with more of a younger audience becoming the largest segment. To reach out to this new audience, requires changing the basic strategy that is being used during this process. This means that traditional approaches are no longer valid. Instead, there must be an emphasis on
Gap Inc.'s Social Media: Selling Feminism and Equality, Not T-Shirts Forbes 9/30/2014 -- Clare O'Connor http://www.forbes.com/sites/clareoconnor/2014/09/30/gap-incs-social-media-selling-feminism-and-equality-not-t-shirts/ This article highlights Gap's new media campaign which is less about selling any of its items and more about selling a progressive brand image. The company has taken a stand on feminism and equality in the workplace. If you take a look at the social media accounts of parent company Gap GPS Inc. And you'll see
These other Gap, Inc. stores have more of a core brand image, even if their clothing is more expensive. Step 3 - Determine MC Objectives Convey the uniqueness of the Old Navy brand. It is fun, gives the consumer value for his or her dollar, and has insight into youthful 'hip' trends. Step 4 - Develop Strategies and Tactics Old Navy is making use of Twitter and YouTube with its SuperModelquins campaign, which
Gap Pesti and SWOT Analysis SCOPE In this section, I am doing a PESTI and SWOT analysis of GAP Inc. The goal of a PESTI and SWOT analysis is to evaluate the performance of a firm by using their financial statements[footnoteRef:1]. In a PESTI and SWOT analysis you can determine the value of a firm by looking at its profitability and its growth. I will be using SWOT analysis and cash flow
Mark Ames, an expatriate living in Moscow, Russia, had only heard of Old Navy from friends. "The Old Navy store chain is one of those cultural events that I missed out on, having spent almost all of the 1990s abroad," he claimed. However, upon visiting one of the stores for the first time in January of 2003, he was able to percieve the class differences at play between Old Navy,
Macroeconomic Analysis of Government Fiscal Policy According to the Bureau of Economic Analysis, Government fiscal policy had an effect on the overall economy. A report published by the Bureau, explains that in the first quarter of 2003: Real federal government consumption expenditures and gross investment increased 2.6% in the first quarter, compared with an increase of 11.0% in the fourth. National defense decreased 1.5%, in contrast to an increase of 11.0%. Nondefense