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Basically, availability is represented by time and
location. For example, through service integration, the delivery activity
has been modified. Many companies provide a 24/7 service for their
customers in order to gain competitive advantage. Other modifications
regarding availability include the combination of automated Internet
services and telephone access for certain domains of activity where this
possible and useful.
Customization refers to flexibility and directing it externally
towards the customer, and not directing it internally on the production
process. Basically, customization focuses on modifying the standard product
so that the new, modified product suits better with individual requirements
that customers have. Therefore, the production process must be flexible
enough to allow the accommodation of several individual customer
specifications.
Although integrating services into manufacturers' products requires
financial investments and time, one must take into consideration the
positive aspects brought by the process, like: improved product
performance, customer training, and expanded product capabilities.
4. Given the new service innovations' dual framework, involving the
end product, on the one hand, and the service delivery method, new services
can be categorized as window dressing, breadth of offerings, revolutionary,
and channel development.
Window dressing services refer to services that do not differ very
much from other products of the company. Also, these new services are
delivered...
Such window dressing services are
represented by new items on restaurant menus, new routes or destinations
for airlines, or new courses at colleges and universities. Given the fact
that such new products are similar to other products offered by the
company, their impact cannot be an important one. However, the advantage is
that such new products can be brought to market quite quickly.
Breadth of offering services category includes services with a visible
design change, but with similar delivery process. For example, a company
that owns a hotel or a restaurant starts with one location, but than
expands to a greater number of locations, each new location having
particular traits that the other locations do not have. Therefore, the
design is different for each product variant, but delivery is the same.
Revolutionary services are more complex. They incorporate very new
content, on the one hand, and very new delivery method, on the other hand.
They have certain disadvantages, as revolutionary products take longer to
bring to market, and they also require important investments.
Channel development services refer to services that are no different
to the company's current services, but are provided through a new channel.
Such new services include automated teller machines, or products sold
through the Internet, and not only in traditional shops. Service quality is
one of the factors that must be taken into consideration by the company
when delivering its products through a different channel.
Exclusive and symbiotic relationships with suppliers are valuable, especially suppliers located close to the factory. A JIT company strives for preventive maintenance so no time is wasted, and errors are reduced or eliminated because all aspects of the production process are kept in 'tip-top' shape. Above all JIT requires a flexible workforce with workers trained "to operate several machines, to perform maintenance tasks, and to perform quality inspections" ("JIT Lecture
"30% of Kmart's shoppers did not have bank accounts." But "Target is focused on a family of four earning $50,000 a year," in contrast "Wal-Mart's customers make $40,000 a year. Kmart's make $32,000. You tell me which chain is more attractive in the long run." (Mitchell, 2004) Not only are Target's consumers more able buy big-ticket items, but also more affluent consumers are more apt to make impulse buys. Target
Management of Goods and Services Difference between the operations management chain for both goods and services Difference between the management of goods and services Difference between the production of goods and services What gets companies business Difference between the operations management chain for both goods and services The basic difference between goods and services is that the former is tangible and hence can be stored whereas the latter is intangible and cannot be inventoried. From the perspective
While these principles are likely equally true within both operational management and business marketing management, the nature of the tasks encompassed by the latter provide greater opportunity to incorporate the element of improving employees' job satisfaction through family life-friendly management policies. Since many modern marketing business functions are conducted through computer processes and communications, marketing managers may have the greatest flexibility to allow untraditional work shifts and teleworking opportunities. In
Applied Operations Planning and Control in the Operation Management of McDonald's "To provide unmatched consistency in operations in support of high product quality. This must be accomplished with adequate speed, low cost, and process innovation to accommodate changes in consumer tastes." ~Operations Strategy of McDonald's Operations management is a critical aspect of business that helps govern and determine the success and general efficacy of the business itself. Operations management encompasses numerous aspects of business
Operations Management 3 Purchasing a. The product available for purchase is a pair of Chanel shoes. There are a number of things that I would take into consideration. Buying behavior is strongly related to whether the purchase is a high-involvement purchase or a low-involvement purchase. A high involvement purchase would involve significantly more time and research than might be the case for a low involvement purchase. Therefore, the amount of research, consideration