Organizing Function of Management
Legend Group Ltd. Of China
Legend Group Ltd. is a Chinese giant company in China that started its business in 1984. Through its years in the computer industry business, Legend enjoys continuous profits despite of the existence of big international companies competing in the Chinese market such as Dell, HP, and IBM. Until recently, Legend faces financial growth problem as other companies in the PC market face. In its last fiscal year report, the company accounted a 2% drop in profits and a 5% increase in revenues [1].
To overcome the slow growth Legend experiences in its PC industry, the company embarks new products such as mobile phones, notebook computers, digital cameras, MP3 players, and servers. It also plans to get in the market of providing IT services. And among the major steps the company prepares for and looks forward is entering the international market and introducing its products internationally. This move, however, needs more establishment of Legend's status in the IT industry. The fact that Legend is still an unknown brand outside of China serves a barrier to its international goal. In preparation to the new strategies of Legend, the company changed its English brand name to a more appealing identification - "Lenovo" [2].
One of the best characteristics of Legend compared to other companies in the PC industry is its ability to provide convenient technical and maintenance service to its customers. The company has established networks within China thereby allowing customers to receive convenient services. Legend has faced big challenges before and the company is confident that it can overcome the problems it currently experiences. With its new product and service offerings, the company is positive that it can keep its track along with international companies because of their advantage in low cost in labour.
Organizing Function of Management
The organizing function of management of Legend Group Ltd. is carried out in its moves to overcome the current problems of the company specifically the slow return of profits. The substantial impact of the problem it experiences causes the Legend management to venture in other technological market products.
Legend has taken a strategic step in organizing the stability of the company in the midst of current economic slowdown. The company is systematically performing research and planning in embarking on other stems of business that can alleviate the profit and status of the company in the PC, IT, and Technology Products industry. Despite of the tight competition with other establishing business competitors and giant international companies, the management of Legend takes a smart move of taking a "go-slow approach."
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