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Direct distribution means that the product would be sold by the manufacturer directly to the customer through the personal retail facilities of the producer. However this ensures better communications and a superior feedback, it has the disadvantage of increased costs. Indirect distribution means that one or more intermediaries interfere in the process of getting the product from manufacturer to end consumer. This involves reduced costs in comparison to the first method, but also means that the producer becomes estranged from the consumer as communications decrease and in order to find the desired information, the company will have to request the services of a tertiary party.
In familiarizing the audience with Primo Maxx, the manufacturing company should hire a team of marketing specialists and allocate a sufficient budget for the following operations:
the development and maintenance of a website that informs customers and allows online purchases constant communications with the audience and market research to identify the latest trends of the industry, customers' demands and the competition's products and strategies advertisements aired during prime time television and radio programs participations to national and international conventions of the industry as well as public appearances within press conferences and televised talk shows free presentations and demonstrations...
This basically means that an individual or organization who has come in contact with Primo Maxx will present it in a favorable way to other individuals or organizations, which will in the end become customers themselves. The most suitable to handle such operations are the satisfied customers of Primo Maxx, such as the gulf courses which have already retrieved several beneficial results from using the product.
To summarize, Primo Maxx is an innovative product that supports the better growth and maintenance of turf. The item has been faced with some criticism, but the advantages that derive from its usage are incontestable. The manufacturer should first sell the product through intermediaries and implement various promotional strategies to attract the interest of the audience.
References
Primo Maxx, Syngenta, 2007, http://www.syngentaprofessionalproducts.com/prodrender/index.asp?ProdID=747lastaccessed on April 22, 2008 of the Problems 2007, Sheriff Amenity, 2007, http://www.sherriff-amenity.com/technical.asp?newsid=5lastaccessed on April 22, 2008
Primo Maxx, Syngenta, 2007 of the Problems 2007, Sheriff Amenity, 2007
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