Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
VALS Survey
Values, Attitudes, and Lifestyles Survey (VALS)
The Values, Attitudes and Lifestyles Survey, or VALS, is a survey tool developed to determine the psychographics of target markets and as such, is primarily used in market research. VALS is a way to profile consumers, wherein information is not only limited to their demographics (sex, age, geographic location, and socio-economic status), but more importantly, this survey tool helps determine consumers' attitudes and lifestyle. Psychographics help determine people's predisposition towards specific types of products and brands, which is a function of their demographics and values and attitudes that they consider important for them.
Results of my own VALS showed that my primary VALS type is "Striver," and secondary is "Experiencer." As VALS defines these types, being a Striver means I am motivated by achievements, and...
I am an Experiencer because I am strongly predisposed to express myself through physical and social activities. Compared to the Maker, which shares the same motivation as the Experiencer, I belong to the higher socio-economic stratum for this motivation category.
My VALS result clearly reflected what I am as an individual and a consumer. I am indeed a Striver since I am an individual who takes pride in my achievements, and I have 'role models' whom I constantly "turn to" for guidance and direction as to what I want to achieve in life. Although I do not necessarily and strictly 'imitate' my role models, but these people serve as my inspiration in driving and encouraging myself to work harder to get to my desired goal. And this aspect of…
Data Input Printed Questionnaires. Manual data input method is appropriate for printed questionnaires. Since questionnaires are printed and therefore can be accessed as a hardcopy, the only way to input data on it is through manual writing. If the data will be transferred into a database, the appropriate method of data input is through data entry. Data entry on a computer is the appropriate method for this situation. For instance, while
Data Input, Output, Storage Devices and Determining the Speed of a Computer This paper has made use of the different input and output methods for computers as well as studied the differences between primary and secondary storage. It also checks for the roles of different computer parts in the overall working of the computer. In computer terminology, data is something that is unprocessed and raw, which does not have a series
By maximizing these relationships, Cyberware can forge new and stronger customer relationships. In other words, Cyberware as an ISP can use the internet in other interesting ways in their attempt to maintain customer relations. Partnering with internet related organizations and/or other companies working to make the internet a powerful new business tool is one marketing approach that is sure to work for the company. "In September 1998, for instance, Dell
statistical test (SPSS Output) is effective as far as it goes in this particular case, but the results are not as clear as what they could be. A number of variables were used to generate results that on the surface were easily defined but a more analytical approach shows that the results could be much more comprehensive. The variables included three groups; low, medium and high scores depending on
G., they need self-confidence); B2 only works if the employee really fundamentally trusts that "their performance will lead to expected outcomes"; and B3 is successful only if the outcomes truly will satisfy her or him (Green, p. 3-4). Has the expectancy theory been supported by the research? Certainly there is a great deal of research that has gone into the expectancy theory and the research available for this paper reveals the theory
Change Management Describe at least three internal and external drivers of change for the organization in this simulation. Internally, organizational changes are driven by three external pressures, as defined by Lewin's along the three-stage model of unfreezing, changing and refreezing employee behaviors. Motivating people during each of these change stages reinforces the acquired behaviors. Unfreezing involves the motivational factor of persuading people to replace the old behaviors and attitude with the preferred