R&D The scientist is mistaken in this regard. Protocol, from a business standpoint is appropriate considering the rapid expansion of technology and product features. First, new products management have a better grasp on the needs of the customer. Through personal interviews, surveys, and other information gathering methods, a new products manager can better ascertain customer driven solutions. In contrast, R&D may falter as they may be out of touch with the voice of the customer in regards to product specifications. For example, R&D may design a premium product, with multiple features, but it may not be adequate for the particular target markets usage needs. By ascertaining the voice of the customer, product manger can act swiftly and efficiently to develop better products to suit proper specifications.

Great efficiency towards product development is extremely helpful in the rapidly changing environment of today....

By increasing efficiency within the organization by using product managers instead of top management insures a quicker process in regards to new product development. With this increase efficiency, comes the ability to bring to market products faster to market. If the voice of the customer research has been conducted thoroughly, this will allow the company to take marker share away from its customers with early product development. A company that would come to mind for most consumers would be Apple Inc. And its various media devices. In regards to our principles mentioned earlier, Apple using management to ascertain the voice of the customer. Through various methods such as focus groups and test markets, Apple determines what the customer needs to satisfy their media needs. Apple then innovates to…