Radioshack Case Study Essay

Length: 2 pages Subject: Business - Advertising Type: Essay Paper: #67348583 Related Topics: Costco, Case Studies, Case Study, Wal Mart
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SECTION B (Essay Questions)

To deal with two essay questions, please read the case below.

RadioShack Files for Bankruptcy, Will Co-Brand Stores With Sprint, Published on February 05, 2015.

RadioShack, which is filing for bankruptcy imminently, is completing a deal with Sprint that would let its name live on at as many as 1,750 locations.

Sprint confirmed the deal in a statement on Wednesday and said the stores will be co-branded, with Sprint being the primary brand on storefronts and in marketing materials. The RadioShack brand would continue as a store-within-a-store concept at locations acquired by Sprint.

"Sprint and RadioShack expect to benefit from operational efficiencies and by cross-marketing to each other's customers," Sprint CEO Marcelo Claure said in a statement.

For Sprint, its new stores will be used to combat Verizon and AT&T, carriers with much larger subscriber numbers and retail locations.

[Essay question 1:

You need to answer all questions briefly. Note: full sentence. Do not show only key words.

1. What is the management decision problem? Radio Shack is struggling to stay competitive and relevant: lower-cost, big box stores such as Wal-Mart, Target, and Costco are crowding it out of the marketplace.

2. Using the case above, identify two management decision problems. Note: full sentence. Do not show only key words.

Management decision problem (A): Should RadioShack merge with Sprint?

Management decision problem...

...

What is the marketing research problem? What evidence is there that RadioShack can offer consumers something unique compared with its competitors?

4. Using the two management decision problems identified, develop the two marketing research problems for each management decision problem. Note: full sentence. Do not show only key words.

Management Decision problem (A): Should RadioShack merge with Sprint?

marketing research problem1: What creative synergies could be generated from a merger with Sprint?

marketing research problem2: What would a merger with Sprint offer consumers that current competitors are lacking?

Management Decision problem (B): How can RadioShack rebrand itself in a competitive fashion?

marketing research problem3: What are customers not satisfied with regarding RadioShack?

marketing research problem4: What current brand associations are attached to RadioShack?

[Essay question 2:

You need to answer all questions briefly.

1. Explain the process of transforming from the marketing research problems to information needs. Once the organization's problems are defined, specific, data-driven evidence must be compiled to solve them. Because organizational…

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