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Sales and Marketing Project Scope
In order to make Winsome and its sister company more effective and more profitable players in the industry, a better integration of the two companies' operations and goals needs to be undertaken. A large part of the communication and operational independence that goes on between these companies is the direct result of sales and marketing knowledge and methods, and this these two departments are amongst the most essential -- if not the most essential -- departments in Winsome when it comes to successfully carrying out this project. The following paragraphs will briefly outline the scope of the project and its deliverables, specific exclusions and limitations of this scope, and finally the assumptions that are being made in the undertaking of this project, all in regards to the specific operations and contributions of the Winsome sales and marketing...
Such integration is a necessity of any business, and is especially relevant to the firms and operations at hand (Coe & Coe 2003). Winsome sales representatives will ultimately have greater access to product information and trainers/representatives from the sister company, while at the same time these representatives along with other personnel will have a higher level of communication with the Winsome marketing department concerning how to best present the products and discussing implications for sales training. This will lead to a more cohesive system as the companies move forward.
There are certainly some distinct limitations to the scope of this project;…
References
Coe, J. & Coe, J. (2003). The fundamentals of business to business sales and marketing.
New York: McGraw-Hill.
Knoll, S. (2008). Cross-business synergies. New York: Springer
Zoltners, A., Sinha, P. & Lorimer, S. (2009). Building a winning sales force. New York:
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