SARA Lee Term Paper

PAGES
2
WORDS
633
Cite

Sara Lee's Acquisition Strategy Sara Lee's recent acquisitions are linked to its long-term strategy. The one major acquisition that Sara Lee has completed in the last few years is their purchase of Earthgrains. The following paper will show the purpose of the acquisition and how it is linked to the strategy. Sara Lee's disposition of many of its units will also be briefly described.

In 2001, Sara Lee acquired Earthgrains, the second largest fresh bread company in the United States. The president of Sara Lee C. Steven McMillan is quoting describing the purpose of the acquisition stating that "Earthgrains is a key element in the investment phase of Sara Lee's reshaping program as it creates a strong growth platform for one of our core businesses" (Sara Lee, Sara Lee Corporation to Acquire Earthgrains for $2.8 Billion). This acquisition is part of Sara Lee's strategy of building on the brand leadership in their three main sectors: food and beverage, intimates and...

...

In this case, the acquisition adds to Sara Lee's food and beverage brand and allows them to build on the strong position of the brand.
The president of Sara Lee C. Steven McMillan is also quoted describing the benefits of the acquisition stating that "we immediately quadruple our annual bakery sales and, equally as important, we acquire a premier direct-store distribution system that will help drive the extension of the Sara Lee brand franchise" (Sara Lee, Sara Lee Completes Acquisition of Earthgrains). It is important to note that Sara Lee already had a bakery group operating. However, this bakery group was not operating as efficiently as was required, at least partly due to a poor distribution system. This leaves Sara Lee with two options. One is to develop an improved distribution system. The second is to take over a company that already has a successful distribution system. The second option was the preferred option because…

Sources Used in Documents:

References

Sara Lee. "Sara Lee Completes Acquisition of Earthgrains." August 14, 2001. URL: http://www.saralee.com/newsroom/news_release_list.aspx?type=corp

Sara Lee. "Sara Lee Corporation Announces Bold Transformation Plan To Drive Long-Term Growth and Performance." February 10, 2005. URL: http://www.saralee.com/newsroom/news_release_list.aspx?type=corp

Sara Lee. "Sara Lee Corporation to Acquire Earthgrains for $2.8 Billion; Becomes Number-Two Player in Fresh Bread Category." July 2, 2001. URL: http://www.saralee.com/newsroom/news_release_list.aspx?type=corp


Cite this Document:

"SARA Lee" (2005, November 06) Retrieved May 5, 2024, from
https://www.paperdue.com/essay/sara-lee-69702

"SARA Lee" 06 November 2005. Web.5 May. 2024. <
https://www.paperdue.com/essay/sara-lee-69702>

"SARA Lee", 06 November 2005, Accessed.5 May. 2024,
https://www.paperdue.com/essay/sara-lee-69702

Related Documents
SARA Lee
PAGES 1 WORDS 406

Sara Lee boasts an international presence in 58 countries, with branded products in nearly 200 nations and over 137,000 employees worldwide. In my opinion, this shows that Sara Lee is a global player, prepared for the challenges that globalization and a global economy imposes on 21st century businesses. The most important strength, in this sense, may be the impressive dimensions of Sara Lee's international presence, as well as the synergies

SARA Lee Company
PAGES 2 WORDS 614

Stakeholders in the Product Market at Sara Lee Company Stakeholders are often considered the lifeline of a company. They share a common interest in the health and well being of a company and often support a company financially and morally. Within any organization key stakeholders include individuals and groups within the organization that have a 'stake' in the well-being or overall success of the organization. Stakeholder's aim is to make

SARA Lee Bakery Group
PAGES 2 WORDS 577

International expansion is obviously a necessary and useful step in the life of any company. First of all, international expansion gives the possibility for the company to expand its clientele and enlarge its future potential for growth. Basically speaking, it would be a chance for Sara Lee to increase its revenues. On the other hand, revenues are less important if they are not counterbalanced by low costs. The moment seems

The term 'matrix' is derived from the representative diagram of a matrix management system, which resembles a rectangular array or grid of functions and product/project groups" (Malonis 2000). In a matrix structure, different facets of the marketing team internationally might meet together to discuss ways to brand Sara Lee worldwide. Or, when launching Sanex into a new country, the regional marketing, advertising, and IT team might meet to create

Four of the former workers have been accepted on lung transplant lists, and doctors say that some are functioning on less than a third of a working lung (Armour pp). The eight workers with severe lung disease had worked in the microwave-popcorn packaging or mixing areas, which are connected by doors, where salt, soybean oil and flavorings are blended into a heated tank (Armour pp). According to NIOSH employees who

Ralcorp Holdings, Inc.'s proposed an acquisition of Sara Lee Corp on its stock price. This paper is done with a buy decision for Ralcorp Holdings stock in mind. The sell recommendation in relation to the content of the news article titled "Ralcorp Holdings to Purchase Sara Lee's Private Brand Refrigerated Dough Business." This is done with the necessary theories of mergers and acquisition in mind as well as with