The book suffers somewhat from Stanley's immature writing style, but is redeemed by brevity and decent organization. There are no gratuitous charts or graphs, because the parables speak for themselves. Visual aids would be totally unnecessary in Communicating for a Change, and would clutter its pages. What Communicating for a Change lacks in scientific methodology, it makes up for in droves of personal experience and experiential wisdom.
Divided into two parts, Communicating for a Change organizes content into theory and practice. Thus, the authors do not stop at the storytelling. The main premise of the book is that there are seven imperatives to effective communication. The first part of the book outlines the reasoning behind the "imperatives" and their basic ideas. The second part of the book presents the practical methods by which readers can...
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