Verified Document

Strategic Management And Auditing Of A Mcdonald's Essay

Strategic Management and Auditing of a McDonald's Restaurant

Operations/Production Audit:

Are employees adhering as closely as possible to the operational protocol put in place by McDonald's management?

Which shifts (breakfast, lunch or dinner) are performing at, or above, optimal levels of efficiency, and to what factors can this success be attributed?

Which shifts (breakfast, lunch or dinner) are performing below optimal efficiency, and to what factors can this failure be attributed?

What is the average duration of stay for customers using the drive-thru line, and does this timeframe adhere to managerial dictates?

Can any of the in-kitchen machinery and devices (ovens, fryers, beverage dispensers, etc.) be enhanced to improve efficiency, and if so, how can these improvements be implemented?

Are staffing levels during the midnight-to-morning shift commensurate with the amount of customers typically served during these hours?

Which new products take the longest time to prepare and assemble, and do the profit margins derived from these menu items justify the investment of employee energy?

Marketing Audit:

How has McDonald's harnessed the power of social media through its marketing efforts, and can this method of reaching potential customers be improved?

Which commercial advertisements launched during the last fiscal year have proven to be most successful, and to what can this be attributed?

Which commercial advertisements launched during the last fiscal year have proven to be least successful, and to what can this be attributed?

How does the typical McDonald's customer hear about sales, new menu items, or other enticements?

Should McDonald's invest more of its advertising budget to online marketing, or should a balance between modern and traditional marketing be maintained?

Information-Systems Audit:

Is the drive-thru process as currently operated as expedient as possible, or can more efficient methods of taking and recording a customer's order be implemented?

How can cashiers expedite the payment process at the counter, either through quicker calculations of change received, or through "touch-to-read" debit-card readers?

Are drive-thru orders being relayed instantly to the kitchen station, or are there lags between an order being given and the meal being prepared?

Can wireless internet technology be exploited in any way to improve communication between employees on the floor?

Should a tracking system be implemented in an effort to predict the time of day when certain meal combinations are ordered more frequently?

Cite this Document:
Copy Bibliography Citation

Related Documents

Ethics and Management and Ethics
Words: 17336 Length: 55 Document Type: Research Proposal

Therefore, corporations have had to change their viewpoints and start looking at the long-term consequences of their behavior, as well as looking at the bottom line. Businesses also have to be concerned because consumers have also become aware of environmental concerns, and many consumers are demanding earth-friendly products and have shown a willingness to pay more money to competitors who observe environmentally-friendly practices. Interestingly enough, this demand has given rise

Total Quality Management: The Pareto
Words: 735 Length: 2 Document Type: Research Paper

The shock of the current spate of recalls derives from the fact that Toyota's management team was once widely considered the pioneering force behind TQM: "The Japanese combined their greater cost-effectiveness with a sustained drive for the largest possible market penetration, founded on high levels of investment, innovation, and downright ingenuity. The conventional Western approach to long-term strategic planning, with its three to five-year cycles, mostly failed to match

Interrelated Managerial Stages in Strategic and Organizational Planning...
Words: 1001 Length: 3 Document Type: Essay

Company Strategy Interrelated Managerial Stages in Strategic & Organizational Planning Five elements of strategy: Starbucks Stage 1: Vision, mission, and values-setting Starbucks' original mission was to bring a neighborhood coffee house to every location in the U.S., in the style of Italian cafes. It emphasized quality to a greater degree than any existing coffee brand available to the general public at the time of its birth. There are lower-priced coffees and higher-quality coffees on

Overview: What Is the Balanced Scorecard
Words: 3528 Length: 12 Document Type: Term Paper

Balanced Scorecard Analysis: Starbucks What is the balanced scorecard? The balanced scorecard is a method of conveying value to an organization through the use of performance measurement tools. "The balanced scorecard has evolved from its early use as a simple performance measurement framework to a full strategic planning and management system. The 'new' balanced scorecard transforms an organization's strategic plan from an attractive but passive document into the 'marching orders' for the

Due Diligence and Mattel
Words: 3561 Length: 9 Document Type: Chapter

Mergers & Acquisitions One of the more fascinating and complex part of corporate news and maneuvering is when companies engage in mergers and acquisitions as a means to further their growth, development and diversification. This report shall look at two companies in particular, those being Mattel and Texas Instruments. After conducting a thorough literature review, questions about both firms will be posed and answered. While there is more than one way

It Security Plan & Implementation
Words: 5733 Length: 16 Document Type: Research Proposal

Second, the specific connection points throughout the network also need to be evaluated for their levels of existing security as well, with the WiFi network audited and tested (Loo, 2008). Third, the Virtual Private Networks (VPNS) and the selection of security protocols needs to be audited (Westcott, 2007) to evaluate the performance of IPSec vs. SSL protocols on overall network performance (Rowan, 2007). Many smaller corporations vacillate between IPSec

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now