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Strategic Planning in Organizations the

Words: 1146 Length: 4 Pages Document Type: Term Paper Paper #: 19980465

Organizational Mandates

Organizational mandates refer to the authoritative basis for a company's actions. Companies today are all subject to certain laws, regulations, articles of incorporation, and so on. These mandates concern a wide variety of company operations, including the assurance of fair competition and financial honesty.

There are both formal and informal mandates. The formal mandates have been mentioned above, and concern formal rules and requirements by authorities. Informal mandates, in turn, are concerned with the norms and expectations of key stakeholders such as elected officials. There could be certain specific rules and regulations required or expected by these authorities, which a company must comply with.

Customers can also dictate mandates, such as that a product must be of a certain quality if a certain price is expected for it, and so on. Good customer service is an example of this, where company employees are expected to liaise with customers…… [Read More]

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Strategic Research Analysis of Walmart

Words: 1681 Length: 5 Pages Document Type: Research Paper Paper #: 27022231

Walmart essentially has a foul image to most consumers, and that thus creates a negative stigma regarding working there.

ecommended Corporate Strategy

Based on all the intelligence gathered on Walmart the most vital corporate strategy it needs to engage in would be one which works hard to change its image. As already established, Walmart is essentially neck and neck with its major competitors on a price-based aspect; one could argue that the element which really deters people from shopping there is knowing that it doesn't treat its employees well. Many people view Walmart as a cold, unfeeling corporation that would rather line the pockets of its executives than give the people who do the really back-breaking work, a livable wage. In this era of the Internet, when information is readily at people's fingertips, and more and more shoppers are becoming educated, Walmart cannot afford to engage in such unpalatable business…… [Read More]


Banjo, S. (May, 17 2012). Can Wal-Mart Think Small? Retrieved from 

Jalan, P. (2005). Encyclopaedia of Economic Development, Volume 3. New Delhi: Sarup & Sons.

Kavilanz, P. (2011, March 8). Low, low prices: Target beats Wal-Mart. Retrieved from 

RapidBI, & Morrison, M. (n.d.). Michael Porter's Five Forces. Retrieved from
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Strategic Management Porter's Five

Words: 3219 Length: 10 Pages Document Type: Research Paper Paper #: 32426015

Strategic Management

Porter's Five Forces Model and Strategic Management

as Applied to Bowne & Company

Porter's Five Forces Model and Strategic Management

as Applied to Bowne & Company

Bowne & Co., Inc. is a financial services company which has been in business for 235 years. During this time the company has grown to become the world financial services leader in communication services, investor/shareholder relations and communications, and capital markets communication guidance. The communications side of financial services is Bowne's specialty, as they provide "regulatory and compliance documents; personalized financial statements; enrollment kits; and sales and marketing collateral" (Bowne, 2009). The company has expanded its operations in recent years due to the wish to be involved in all aspects of their customer's financial transactions. In February of 2010, Bowne merged its services with those of .. Donnelley & Sons in an all cash deal. Bowne will remain completely autonomous except in…… [Read More]


Bowne. (2009). Bowne 2009 annual report.

Cesnovar, T. (2006). The impact of strategic management on business outcomes: Empirical research. Journal for East European Management Studies, 11(3). 227- 238.

Grant, J.H. (2007). Advances and challenges in strategic management. International Journal of Business, 12(1). 11-21.

O'Shannassy, T. (2003). Modern strategic management: Balancing strategic thinking and strategic planning for internal and external stakeholders. Singapore Management Review, 25(1). 53-60.
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Strategic Impact on Globalization Is a Process

Words: 3835 Length: 12 Pages Document Type: Essay Paper #: 46616960

Strategic Impact on Globalization

Globalization is a process that brought in changes in all walks of human existence the world over. The liberalization has created a global community and brought in the IT revolution and new forms of services like outsourcing. The changes in the world outlook and technology changes have changed the way business and international trade is done and has thus revolutionized the strategies and corporate behavior. It has ushered in new laws and environment concerns. The global community now is a different being and individual countries have now merged -- for example the European Union and many countries have now been fragmented -- as the former USS. These have had a lot of impact in the process of globalization and some international events have been the results of globalization. Has any strategy impacted globalization? And what strategies have come to be created after the globalization and how…… [Read More]


Buttle, Francis. (2008) "Customer relationship management: concepts and technologies"


Drejer, Anders. (2002) "Strategic Management and Core Competencies: Theory and Application." Quorum Books: Westport, CT.

Frankel, Ernst G. (2006) "Challenging American leadership: impact of national quality on risk of losing leadership" Springer.
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Strategic Management in Business Development

Words: 2332 Length: 8 Pages Document Type: Term Paper Paper #: 52674968

Strategic Management in Business Development

The term "strategic planning" is generally used in the narrow sense, namely the application of management tools to address areas such as, profitability, efficiency, growth and competitive advantage. Ultimately, to address concerns of stakeholders for increase shareholder value and long-term competitiveness.

Business development is at the heart of strategic thinking and needs imagination and innovation. It should be proactive and anticipatory. It involves the creation of a unique configuration of the company's key features, which will match the challenges of its environment and provides strategic advantage. There are two distinct phases:

The option generation phase, where creativity must be allowed to flourish and diverse ideas emerge.

The option selection phase, where the options are narrowed down through a systematic filtering process.

The process is often iterative with multiple cycles occurring through the two phases.

In the first phase the strategic management team works with the…… [Read More]

Works Cited

Aguilar, F. (1967). Scanning the business environment. New York: Macmillan.

Brown, A., & Weiner, E. (1985). Super managing: How to harness change for personal and organizational success. New York: Mentor.

Brown, L.R., Slavin, C., & Postel, S. (1991). Saving the planet: How to shape an environmentally sustainable global economy. New York W.W. Norton and Co.

Coates, J.F., Inc. (1985, July). Issues identification and management: The state of the art of methods and techniques. Research project 2345-28. Palo Alto, CA: Electric Power Research Group.
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Strategic Management of Amazon and Yahoo com the

Words: 1286 Length: 4 Pages Document Type: Essay Paper #: 15233073

Strategic Management of Amazon and

The recent advancements in technology, computing, and Internet technologies have seen a rapid rise in the number of online businesses. Cases in point are the and that took the globe by storm at the end of the 20th the century. Broadly speaking, e-commerce has become one of the most lucrative platforms to conduct businesses (Nabi, & Luthria, 2002). In this paper, two relating Amazon and Yahoo are reviewed. First, I seek to find out the source of Amazons success as a leading online retailer in 2011. The study will also establish whether Yahoo's business model functionally geared for success during the same year. In addition, the distinct business strategies of each of these entities and the way the strategies resulted in comparative advantages are also analyzed., the world's largest online retailer, is an American company that was established in 1995 by…… [Read More]


Canzer, B. (2006). E-Business: Strategic Thinking and Practice: Strategic Thinking and Practice. Cengage Learning

Hill, C.W.L., & Jones, G.R. (2012). Strategic Management. Cengage Learning.

Hitt, M.A., Hoskisson, R.E., & Ireland, R.D. (2013). Strategic management: Competitiveness & globalization: cases. Mason, OH: South-Western, Cengage Learning.

Kasabov, E. & Warlow A. (2012). The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers. Palgrave Macmillan
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Strategic Advantage

Words: 3685 Length: 10 Pages Document Type: Term Paper Paper #: 5777883

Strategic Advantage

Goold and Campbell's comprehensive study sheds a new light on the ways a company uses to improve its financial results, whether from a quantitative point-of-view (i.e. through acquisitions) or a qualitative one (i.e. through the improvement of ratios) It would seem, according to the two researchers, that multi-business company management proves to be a difficult problem, considering that, according to their study, most "parent" companies tend to destroy value rather than add value to the businesses it parents.

The two authors conduct a short analysis of the previous strategies used by multi-business corporations, and find that the growth / share matrix, which was implemented on a large scale in the United States in the 70's and 80's lead to disillusionment, as the performance of companies was quite poor. In regard to the core-competence concept, although its appeal is quite powerful, it failed to provide practical guidelines for its…… [Read More]


1. Campbell A., Goold M., Alexander M., Corporate Strategy: The Quest for Parenting Advantage," "Harvard Business Review," March-April 1995

2. Campbell A., Goold M., Alexander M., "Corporate Strategy and Parenting Theory," Long-Range Planning, Vol. 31, No. 2, 1998

3. Campbell A., Goold M., Alexander M., "Corporate Parenting," Answer to Lasse Kivikko and Rolf Lappaenen

4. Campbell A., Goold M., Alexander M., "The Value of the Parent Company," California Management Review, Vol. 38, No. 1, Fall 1995
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Strategic Marketing

Words: 553 Length: 2 Pages Document Type: Essay Paper #: 62208895

Strategic Marketing

In answering the question of what role marketing plays in the overall strategic planning process, the foundational elements of what lead to enterprise formation, systemic and highly integrated people, process and systems need to be taken into account. The coordinated and tightly synchronized aspects of people, processes and systems need to be governed by a vision and objective if any enterprise is going to stay unified in the pursuit of its goals (Anderson, 1982). This orientation of coordinated activity across all series of resources, processes and both automated and manual systems requires that the compelling vision of an enterprise have a customer-centric purpose (Payne, Frow, 2005). As the purpose of an enterprise stays centered on the customer, all ancillary and related systems will also reflect the prioritization on the delivery of value first above any other. At its most fundamental level, marketing plays the crucial role of galvanizing…… [Read More]


Anderson, P.F. (1982). Marketing, strategic planning and the theory of the firm. Journal of Marketing, 46(2), 15.

Cravens, D.W., Piercy, N.F., & Baldauf, A. (2009). Management framework guiding strategic thinking in rapidly changing markets. Journal of Marketing Management, 25(1), 31.

Payne, A. And Frow, P. (2005), A Strategic Framework for Customer Relationship Management, Journal of Marketing, Vol. 69, No. 4, October, pp. 167-176.
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Strategic Planning for Nursing Professionals

Words: 794 Length: 3 Pages Document Type: Research Paper Paper #: 57792300

administered, strategic planning can help guide organizations of all sizes and types even during periods of challenging operations. Strategic planning can also help organizations reduce their unplanned turnover, an outcome that is especially important for nurse managers who are already faced with a widespread nursing shortage of epidemic proportions. The purpose of this study was to provide a review of the relevant literature to develop background information concerning strategic planning, the nurse manager's role in strategic planning, the significant problems and issues involved in strategic planning, and a discussion concerning these issues based on an appreciative inquiry conceptual framework. Based on the findings that emerged from this study, a series of recommendations are presented in the conclusion.

Nursing Leadership ole in Strategic Planning


Today, nursing leadership involves a broad range of activities that require nurse managers to remain flexible and vigilant in order to be responsive to the dynamic…… [Read More]


Blatstein, I. M. (2012, Summer). Strategic planning: Predicting or shaping the future? Organization Development Journal, 30(2), 31-33.

Brewington, J. G. (2014, July-August). Lead: Opening doors to leadership success. Nursing Education Perspectives, 35(4), 270.

Cleary, B. & Edd, R. R. (2009). Nursing workforce development: Strategic state initiatives. New York: Springer.

Hu, Q. & Kapucu, N. (2014, January 1). Strategic planning for community-based small nonprofit organizations: Implementation, benefits, and challenges. Journal of Applied Management and Entrepreneurship, 19(1), 83-85.
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Strategic Position Strategic Choices and Strategy Implementation

Words: 3413 Length: 10 Pages Document Type: Essay Paper #: 32967804

Strategic positioning is the positioning of an organization (unit) in the future, while taking into account the volatile environment, plus the systematic recognition of that positioning.

The strategic positioning of an organization includes the planning of the desired future position of the organization. On the basis of present and foreseeable progress, and the making of plans to realize that positioning.

The strategic positioning method is devised from the business world. The method is targeted at ensuring the functioning of the organization. The strategy determines the contents and the character of the organization's activities.

Terms, such as legitimacy, survival, market positioning, relationship with environment and choice for a certain work area, come up in this context.

Subjects, which have been developed reasonably well in literature on strategic management, include information gathering techniques, examination techniques and planning schemes. There are no such methods have been devised for exploring the future:

Various questions…… [Read More]


Career forums. (2010, april 29). Retrieved from Strategic management case studies:

Cultural dimensions. (n.d.). Retrieved from Cultural dimensions and management theories:

Cultural Dimensions and Management theories. (n.d.). Retrieved from Cultural Dimensions:

Freeman, R. (2001). A stakeholder approach to Strategic Management. Retrieved from A stakeholder approach to Strategic Management:
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Strategic Development Supporting Strategic Development One of

Words: 3160 Length: 10 Pages Document Type: Essay Paper #: 42976547

Strategic Development

Supporting Strategic Development

One of the biggest development issues any company ahs is if they are at a stage where growth into new markets is possible. At some point the market place is going to get so crowded that a company has to decide whether it is going to try and survive in the present market or forge into new ones. Or, the company can simply create a new market through a niche product. Whatever the solution, the company first has to tak a close look at itself to determine if it is a good idea for them or not. The process by which companies do this is by determining a strategic plan whereby it is possible. To implement this strategic plan a company will have use different approaches that take into account how the company is doing at all levels of the process. Considering that a certain…… [Read More]


Buzzell, R.D., & Gale, B.T., (1987). The PIMS (profit impact of market strategy) principles: Linking strategy to performance. New York: Simon & Schuster.

Dias, L.M.C. (2001). A definition of robustness analysis in decision aiding. Retrieved March 15, 2012 from

Manktelow, J., & Carson, A. (2010). Risk analysis: Evaluating and managing the risks that you face. Retrieved March 19, 2012 from 

Osborn, A.F. (1963). Applied imagination: Principles and procedures for creative problem solving. New York: Scribner & Sons.
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Strategic Planning the Business That I Want

Words: 1643 Length: 5 Pages Document Type: Essay Paper #: 62871689

Strategic Planning

The business that I want to start is a small barbeque and soul food restaurant. This business will have one location to begin with. The business will be defined by the quality of the food and the fun, comfortable atmosphere of the restaurant. This paper will first explain the benefits of strategic planning, and then outline some of the strategic plan for my new restaurant.

Strategic planning is "an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working towards common goals and ensure that the organization is setting its direction in relation to the external environment (BSI, 2013). Thus, strategic planning begins with a mission and vision for the company and what it wants to accomplish. These things underpin the actions and directions that the company wants to take.

There are several different elements…… [Read More]


BSI. (2013). What is strategic planning? Balanced Scorecard Institute. Retrieved December 4, 2013 from

Ashkenas, R. (2013). Four tips for better strategic planning. Harvard Business Review. Retrieved December 4, 2013 from 

Conerly, B. (2013). 3 strategic planning pitfalls. Forbes. Retrieved December 4, 2013 from 

Norman, L. (2013). What are the four basic functions that make up the management process? Houston Chronicle. Retrieved December 4, 2013 from
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Strategic Perspectives Sberbank Over the Last Several

Words: 2914 Length: 8 Pages Document Type: Case Study Paper #: 43309017

Strategic Perspectives Sberbank

Over the last several years, the banking industry in Russia underwent a major transformation. As the traditional institutions of the past, have been evolving into global financial centers. This is because they are reaching out to new demographics of customers, in an effort to participate in the rapid growth that is taking place throughout the former Soviet Union. In the case of Sberbank, they have been taking their traditional banking functions and augmenting them with international financing opportunities. A good example of this can be seen by looking no further than, Sberbank playing a major role in helping to revitalize the Russian bond market. Where, 2010 has seen the largest number of offerings ever for Russian companies and the Russian government. (Matermevonsky 2010) This is important, because it shows how Sberbank has evolved from a traditional bank in 1841, to becoming one of the largest employers in…… [Read More]


Banking and Finance, n.d., Country Studies. Available from [19 November 2010].

Joint Press Release Sberbank and General Motors, 2010, Sberbank. Available from [19 November 2010]

Moody's Changes Outlook on Sberbank's Financial Strength, 2010, Sberbank. Available from [19 November 2010].

Russian Federation Banks, 2010, Portalino. Available from [19 November 2010].
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Strategic Review Over the Last

Words: 1599 Length: 5 Pages Document Type: Case Study Paper #: 34699088

This is challenging, as it will require Whole Foods to continue to adapt in order to make themselves stand out. Prices can have a negative impact on the firm's bottom line results. This is occurring through increasing costs on the wholesale level and tremendous amounts of discounting. Over the course of time, these factors can hurt the company's earnings and ability to maintain their competitive position. ("Global Food etailing Industry," 2013) (Burch, 2007) ("Annual Stakeholders eports," 2012)


Clearly, ABC should integrate with Whole Foods. This will allow the company to maintain its market share and augment the products they are selling into the firm's strategy. At the same time, the management team could help Whole Foods to more effectively address the challenges they are facing from: increased competition and pricing. This will enable both firms to take advantage of each other's cost structure and create a unique atmosphere which…… [Read More]


2011 Supermarket Trends. (2011). Seeking Alpha. Retrieved from: 

Annual Stakeholders Reports. (2012). Whole Foods Market. Retrieved from: 

Company Info. (2013). Whole Foods Market. Retrieved from: 

Global Food Retailing Industry. (2013). Reporter Link. Retrieved from:
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Strategic Management Mission and Vision Brocade Communications

Words: 3066 Length: 10 Pages Document Type: Research Paper Paper #: 63399082

Strategic Management

Mission and Vision

Brocade Communications systems "provides innovative network solutions that helps the world's leading organizations transition smoothly to a virtualized world where applications and information can reside anywhere" (, 2013). The company notes that "these solution deliver the unique capabilities for a more flexible IT infrastructure with unmatched simplicity, non-stop networking, application optimization, and investment protection" (Ibid).

This is the company's description of its business, and is not specifically billed as a mission or vision statement, this is precisely what it is. The company is stating what it does, what its vision of its market is, and how it seeks to deliver value to its customers. There are all good elements of a mission statement, so in that sense this description of the business can be evaluated as a business statement. The company's focuses on data centers, Ethernet, storage and converged network solutions. The company competes with…… [Read More]

References (2013). About Brocade. Retrieved November 30, 2013 from 

Brocade Q4 and FY 2013 Report. Retrieved November 30, 2013 from

Caplinger, D. (2013). Can Brocade kick Cisco and Juniper while they're down? Motley Fool. Retrieved November 30, 2013 from 

MSN Moneycentral: Brocade (2013). Retrieved November 30, 2013 from
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Strategic Challenges L'oreal - Company

Words: 1250 Length: 4 Pages Document Type: Term Paper Paper #: 64717909

In other words, the higher the price, the higher the status they confer.

The active products are developed for customers interested in the products' medical properties.

In conclusion, L'Oreal's target customers are sophisticated, educated, beauty oriented people, with medium to high incomes, that appreciate the company's products' quality.

egarding the company's earnings, 54.8% of the cosmetics sales come from consumer products, 25.1% come from luxury products, 13.9% come from professional products, and 5.5% come from active products. More than half of the company's sales incomes, 52.7% come from Western Europe, 27.6% come from North America, and 19.7% come from the rest of the world.

Even if L'Oreal is the worldwide leader in the cosmetics industry, competition is very harsh in this line of business. L'Oreal's most important competitors are Procter & Gamble's Max Factor International, Clinique, Estee Lauder, but also "niche players such as Los Angeles-based cosmetics maker Stila."

All…… [Read More]

Reference List

L'Oreal (2007). Wikipedia, the free encyclopedia. Retrieved February 18, 2007 at .

L'Oreal: The Beauty of Global Branding. BusinessWeek online. Retrieved February 18, 2007 at .
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Strategic Management Internal Analysis and SWOT Brief

Words: 707 Length: 2 Pages Document Type: SWOT Paper #: 4585423

Strategic Management: Internal Analysis and SWOT

Brief Introduction of McDonald Company

McDonalds is a foodservice retailer giant across the world with more than 33,000 locations and serving almost 68 million people every day. It's a global company but with a local presence in 119 countries operated by the local people. (McDonalds, 2012)

Main strengths of the McDonald

Customer elations: McDonalds have mastered the art of deepening their connection with all classes of customers by providing a great service and experience. This connection with the customers has continued to improve and grow positively. McDonalds places customer experience in all they do. They recognized the fact that customers are the reason for their existence.

Hygienic Food Processing Methods: Customers who attend McDonalds for a meal are allowing them to check the standards of the food they eat by inspecting the places where the food is being prepared from. This gives them confidence…… [Read More]


Marketing Teacher. (2012). SWOT Analysis McDonald's. Retrieved on June 13, 2012 from 

CK Prahalad & G. Hamel (1990). Business Analysis. Retrieved on June 13, 2012 from 

Scribd (2012). SWOT Analysis on McDonald's. Retrieved on June 13, 2012 from 

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Strategic Management in Order Compile

Words: 660 Length: 2 Pages Document Type: Term Paper Paper #: 44103244

nother challenge to Verve's business is that they have supply contracts with Synergy, the electricity retailer in Western ustralia. These contracts drive much of the revenue for Verve, but lock in electricity rates. The lack of change in revenues from 2008 to 2009 illustrates this, and the increasing costs illustrate the challenge of operating without the ability to increase rates to match input costs.

further challenge is in the steady deregulation of the Western ustralian electricity markets. With this deregulation, Verve's contracts with Synergy will be smaller going forward as the latter picks up supply from new entrants. This leaves Verve with a decreasing revenue stream but plants that they must continue to maintain. t some point, they may be able to decrease capacity to meet lower demand, or Verve will need to find new markets. The closest markets are other ustralian states, but the long distance of transmission will…… [Read More]

Another challenge to Verve's business is that they have supply contracts with Synergy, the electricity retailer in Western Australia. These contracts drive much of the revenue for Verve, but lock in electricity rates. The lack of change in revenues from 2008 to 2009 illustrates this, and the increasing costs illustrate the challenge of operating without the ability to increase rates to match input costs.

A further challenge is in the steady deregulation of the Western Australian electricity markets. With this deregulation, Verve's contracts with Synergy will be smaller going forward as the latter picks up supply from new entrants. This leaves Verve with a decreasing revenue stream but plants that they must continue to maintain. At some point, they may be able to decrease capacity to meet lower demand, or Verve will need to find new markets. The closest markets are other Australian states, but the long distance of transmission will put Verve at a competitive disadvantage to suppliers based in the eastern states.

Conclusion: Each of the issues above contributes to the Verve's poor current financial situation. Over the long-term, these trends should continue. The result of this will be decreasing demand for Verve energy with a corresponding further erosion of revenues. Verve will ultimately need to address this issue through cost reductions. These will include potential shutting a plant. The timing of capacity reduction is the most important cost reduction strategy for Verve. It incorporates not only the state's electricity capacity but also forecasts of supply from new entrants and negotiations with the company's labor. Verve needs to know several years in advance when it will need to reduce capacity and begin to negotiate contracts and take other steps to allow that capacity reduction to happen. Accurate long-range forecasting is essential, although at least Verve appears to have governmental support in the form of a new tariff coming, which will help the company maintain itself during the interim until it is able renegotiate labor contracts and plan for the mothballing of a facility.
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Strategic Management Lincoln Electric Expansion to India

Words: 606 Length: 2 Pages Document Type: Essay Paper #: 37010767

Strategic Management

Lincoln Electric Expansion to India

The purpose of this assignment is to evaluate whether Lincoln Electric should expand its operations to India or not. In this assignment, firstly the facts are presented. Secondly, an analysis is presented about the Lincoln Electric's business strategies and its suitability to operate in India. Lastly, some recommendations are given which can help Lincoln Electric to expand in India successfully.


Lincoln Electric (LE) is a U.S.-based company headquartered in Cleveland. LE is a manufacturing concern generally deals in consumables and equipment related to arc welding. Lincoln Electric is a large set-up having 39 plants world-wide.

Due to fast-paced growth of India, Lincoln Electric is considering to expand its operations to India. This is a proposal and LE has to evaluate it considering the business opportunities in India. It is a fact that India provides foreign businesses to reduce their costs by offering…… [Read More]

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Strategic Management Competing With Apple

Words: 870 Length: 3 Pages Document Type: Term Paper Paper #: 87907942

However the lack of stability in these partnerships is a major weakness for the company today. In 2008, Apple released the following graphic illustrating just how pervasive they believed video-based devices would be, which clearly makes the value of digital content providers critical to their future business model.

Market Assessment of Video-Capable iPods

source: (Apple Investor Relations, 2008).

Implementation: Apple will need to work closely with their research and development team to see what Apple is bringing to the table. Despite the success of the iPod and the iPhone, Apple should continue making products that are familiar to the customer but more user friendly. By doing so Apple can offer their customers products at a lower cost. In addition, Apple can also cut costs by using outsourced research and development teams.

Implementing a competitively featured product relevant to Apple then needs to take into account a business model that reflects…… [Read More]

The ramifications of creating a more equitable partner ecosystem that respect the needs and profit requirements of digital content providers will serve to create greater differentiation faster than products (Berling, 1993). Apple's innovation has been driven at the product level, yet they are faltering in the areas of partnerships (Abel, 2008). What is needed are products that compete with Apple at a functional level yet have a more open architecture that allows content providers to retain their margins and profitability.


In evaluating the performance of the differentiation strategy the metrics associated with content use and transfers which Apple relies on heavily (Casadesus-Masanell, Hervas-Drane, 2010) need to be added to with profit per partner as well. Only then, will an open
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Strategic Public Relations Discuss the

Words: 1422 Length: 4 Pages Document Type: Research Proposal Paper #: 49234377

At Google, areas of interest include their intensive sustainability commitment to promote eco-friendly buildings and energy efficiency, the company's approach to managing the Chinese government relationship and messaging, and the torrent of new applications they produce. In conclusion, the organizations I'd seek out to work for after graduation would have brands that were global and could use my skill set of globally-based coordination and intercultural collaboration while also being highly creative with a pace that made programs challenging yet attainable.

Upload a 300-500-word persuasive essay that describes what you understand to be the fundamental role of public relations in society. Illustrate your commentary by citing a recent example (good or bad) of strategic public relations at work from an area of the field that is of particular interest to you.

At its most strategic, public relations seeks to unify the messaging and communications across a company while ensuring accuracy, authenticity…… [Read More]


Hamilton, J., Knouse, S., & Hill, V. (2009). Google in China: A Manager-Friendly Heuristic Model for Resolving Cross-Cultural Ethical Conflicts. Journal of Business Ethics, 86(2), 143-157.

James S. O'Rourke IV, Brynn Harris, & Allison Ogilvy. (2007). Google in China: government censorship and corporate reputation. The Journal of Business Strategy, 28(3), 12-22.
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Strategic Challenges Cingular-At& t and Sprint

Words: 1271 Length: 4 Pages Document Type: Term Paper Paper #: 97085564

This company's reach extends across the vast properties of the two companies from which it originated. America Online brought its flagship online service, Netscape, and several interactive services to the merger. The threat of new competitors can be applied to the telecommunications industry in that new competitors will always emerge, as more companies are sure to be formed. The threat of substitutes can be applied to the medium of the Internet, because the cost of switching Internet providers and Internet service in general is very cheap. The presence of this type of substitute products can lower industry attractiveness and profitability because it can limit price levels. The bargaining power of buyers is greater in the telecommunications industry when there are few dominant buyers and products are standardized. Finally, the intensity of rivalry between competitors in the telecommunications industry is at an all-time high. This is a result of the structure…… [Read More]


AT&T. (2006). Cingular Wireless Reports Fourth Quarter 2006 Results. Retrieved February 22, 2007 at .

America Online. (2005). Retrieved February 22, 2007, at .

Sprint. (2007). Sprint Nextel: Aiming to be No. 1 in Customer Experience. Retrieved February 22, 2007 at .

Stiglitz, J. 2002, Globalization and its Discontents. New York: W.W. Norton & Company.
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Strategic Competitiveness Modern and Traditional

Words: 2610 Length: 9 Pages Document Type: Term Paper Paper #: 33525820

Then they can transfer them to all the business units and follow through. A best practice of an organization provides it with unique and distinctive competence and cost/benefit impact. Therefore the transfer and sharing of the best practice organization wide becomes necessary for attaining a competitive edge.

enchmarking attempts to improve business processes by analyzing the top-notch approaches of others and adapting it to one's own organization to achieve a competitive lead. est practices and benchmarking can give an organization strategic, operational, and financial advantage. ench marking is an attempt by an organization to look for continuous improvement. Japanese concept of "Kaizen" or continuous improvement also considers benchmarking an important part of its philosophy. enchmarking can also require management to think out of the box. For example, if someone wants to see the standards for team management in the steel industry they might look for the best practice in the…… [Read More]


Choy, C., Suk, C. 2005, 'Critical Factors In The Successful Implementation Of Knowledge Management', Journal of Knowledge Management Practice, Available at; 

David, Fred R. 1991, Strategic Management. 3rd Ed. McMillan

Dehoff K., Neilson, G. et al. 2001, 'Best practices transfer: Unleashing the value within', Available at;
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Strategic Linkages

Words: 797 Length: 3 Pages Document Type: Case Study Paper #: 40764437

Strategic Linkages

The modern day working environment is the result of decades of evolution. The labor force initially set its basis in the Industrial Revolution, when the people moved from villages to towns and cities in order to become factory workers and pursue better lives. What they found was nevertheless different from a better life, as they were exploited, overworked, underpaid and forced to live and function in unsafe and unsanitary conditions.

Since those times however, the labor force has gained more and more rights, which are enforced through legislations. The modern day employees then are the most valuable asset within the company, as they support the company in attaining its objectives. In such a setting, the role of the Human Resource Department in the organizational setting has become more complex, to be assessed as part of an integrated and multifaceted strategic setting. At this level, it is important to…… [Read More]

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Strategic Management Practices and Bahamian

Words: 5122 Length: 13 Pages Document Type: Literature Review Paper #: 61117083

Culture is no small force; it shapes individuals and impacts tremendously on politics (McCartney, 2004). Nations are made up of people, who, from the moment of their birth, are deeply and profoundly shaped by the cultures and customs from whence they came (McCartney, 2004). Because history and culture are two such inseparable animals, it's worthwhile to take a brief look at the history of the Bahamas.

Brief History

Many history scholars believe that the first inhabitants of the Bahamas were Aborigines of Mongol ancestry who migrated there 100,000 years ago via a bridge which connected Alaska and Siberia. However, others attribute original dwellers of the Bahamas to have come from Haiti (McCartney, 2004). And yet still other scholars believe that the original inhabitants of the Bahamas were the Lucayan Indians (Arawaks) that Columbus met when he arrived there in 1492 (McCartney, 2004).Despite Columbus's "discovery" of this land and these people…… [Read More]

References (2012, August 8). Grand Bahama's economic landscape showing improvement. Retrieved from 

Baker, C. (2001). Bahamas, Turks and Caicos.: Includes Hundreds of Dive and Snorkel Sites. Oakland: Lonely Planet.

Barlas, R. (2006). Bahamas. Tarrytown: Marshall Cavendesh Benchmark.

Bethel, N. (2007, May 24). On Why Race Matters. Retrieved from Bahama Pundit:
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Strategic Linkage

Words: 643 Length: 2 Pages Document Type: Essay Paper #: 57729497

Strategic Linkage

Strategic management

Why do you think it is important for H to be a strategic partner to the business?

In the new, knowledge-based economy, the human resources department of the firm is increasingly important to leverage as a strategic advantage. This can be seen in the actions of corporations such as Google, which offer extensive perks and benefits to employees, after a long vetting process (Benefits, 2012, Google). The philosophy of such organizations is that the companies that can attract the best people can translate this into financial gain. Companies like Apple generate ideas just as much as they generate products, and without knowing how to recruit and above all retain top talent, a company will be left behind.

etention requires competitive and often unique perks and bonuses, spanning from workout facilities to healthcare benefits and beyond. It also requires a fair system of promotions and pay. There…… [Read More]


Benefits. (2012). Google. Retrieved: 

Frederick Taylor and scientific management. (2012). Net MBA. Retrieved: 

Wei, L. (2006). Strategic Human Resource Management: Determinants of fit. Research and Practice in Human Resource Management, 14(2), 49-60.
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Strategic Management the Case for Diversification Deltacom Earthlink

Words: 1611 Length: 5 Pages Document Type: Research Paper Paper #: 73633595

Strategic Management

The Case for Diversification

Deltacom/Earthlink is facing a challenging operating environment. As a regional player in an intensely-competitive market, we face an uncertain future. We acquired Deltacom in order to facilitate future growth, but a quick look at our financials indicates that our growth has flatlined and our profits declined to almost nothing last year (MSN Moneycentral, 2013). One of the issues is that there was considerable overlap between Earthlink and Deltacom, and we felt that this would provide us with synergies, in reality it simply made us bigger without enhancing our operations or reducing our risk. At this point, we probably need a new strategic direction in order to ensure our future survival. Diversification is one of the best strategies to achieve this.

In portfolio management, diversification is a strategy where a number of different types of investments are created in a single portfolio (Investopedia, 2013). The…… [Read More]


Investopedia. (2013). Definition of diversification. Investopedia. Retrieved November 22, 2013 from 

Investopedia. (2013). Risk and diversification. Investopedia. Retrieved November 22, 2013 from 

Katzenstein, J. (2013). Diversification strategies. California State University. Retrieved November 22, 2013 from

MSN Moneycentral (2013). Earthlink. Retrieved November 22, 2013 from
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Strategic Management of Human Resources

Words: 1823 Length: 6 Pages Document Type: Term Paper Paper #: 2721964

Each employee takes responsibility for his or her continuous improvement in terms of the skill set, behavior and contributions needed for optimal work performance.

Expectations are shared in a clear and concise manner, rather than being obscured in business language that does little more than inflate the ego of the manager. In this way, managers and individuals enter into a sharing relationship rather than a strictly autocratic employee/employer relationship. In addition to managers who clarify their expectations to individuals and teams, the latter also clarify to managers how they expect to be managed and helped towards optimal performance so that collective company goals can be reached.

The focus of strategic human resource management is therefore the complexity of interrelationships between management and employees in order to optimize performance. These interrelationships refer not only to the one between management and employees, but also between members of groups and teams, as well…… [Read More]

Relationship management is then integrated with performance management. While this makes the process much more complicated than the traditional business model, where the autocratic manager would give orders and expect to be obeyed without question, it is also a more effective way of managing performance. Effective relationship management results in a more pleasant work environment, which in turn is conducive to a higher level of performance. Such an integration of strategic human resource management with performance management systems, if handled correctly, can therefore be highly profitable for a business and result in goals being reached within the optimal time frame.


CIPD. "Performance Management: an overview." August, 2004.
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Strategic Architecture and Therefore a

Words: 592 Length: 2 Pages Document Type: Term Paper Paper #: 75125578

Again, in an ever-changing environment only through flexibility can an organizational strategy hope to be effective in providing competitive advantage.

Applying this knowledge to the analysis of the statement, 'A strategic architecture, and therefore a strategic plan, cannot be a detailed plan' results in several realizations. First, that strategic architecture goes beyond concerning itself with external factors, but also focuses on internal factors as well. These factors are continuously changing, and therefore an organization's strategic architecture must be able to respond to these changes. Being able to be proactive when certain opportunities and threats present themselves is what sets certain organizations apart from their competitors.

This, as the statement notes, translates to strategic planning. An organization's strategic plan must be flexible enough to quickly adapt to a shifting external and internal environment. And, for this reason, an overly detailed plan becomes more ineffective. An overly detailed strategic plan cannot take…… [Read More]


Kiernan, M. (Feb 1993). The new strategic architecture: Learning to compete in the twenty-first century. Academy of Management Executive, 7(1). Retrieved November 8, 2007, from Business Source Complete database.

Mansfield, G. & Fourie, L. (Mar 2004). Strategy and business models - strange bedfellows? A case for convergence and its evolution into strategic architecture. South African Journal of Business Management, 35(1). Retrieved November 8, 2007, from MasterFILE Premier database.

Scholes, J. (Spring 2005). Steps to implementation. European Business Forum, (21). Retrieved November 8, 2007, from Business Source Complete database.

Strategic Architecture, and Therefore a Strategic Plan, Cannot be a Detailed Plan
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Strategic Marketing Profit Impact Marketing

Words: 1602 Length: 5 Pages Document Type: Term Paper Paper #: 71012494

In short, it might be difficult for a small firm to incorporate all of this various evidence from such a large, industry-wide perspective, and to take into consideration the various global implications of even a niche market upon the firm's future strategies. Sometimes, focusing on small improvements might be the more feasible strategy in the short run.

PIMS strengths and weakness is its far-reaching, ambitious, and all encompassing perspective. However, even as more and more firms jockey for position in a market of increased global competitiveness, PIMS continues to be used to evaluate current businesses' market positions because it offers some aid in providing the ability to predict the future when confronted with a seemingly dizzying array of possible strategies, grounded in data analysis from like companies within a similar industry. Also, although the applicability of the strategy may vary somewhat from industry to industry, all from various consumer, industrial…… [Read More]

Works Cited

Profit impact of marketing strategy." Dictionary of Marketing Terms. Barron's

Educational Series, Inc., 2000. [2 Jan. 2007] 

Profit impact marketing strategy." (2006) Small Business plans. [2 Jan 2007] 

Smock, Mike. (2006). "Revisiting my 1970's Roots: PIMS." [2 Jan 2007]
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Strategic Issues in Large Business

Words: 1217 Length: 4 Pages Document Type: Essay Paper #: 34320028

2011). Following the guidelines and supporting research provided in this article can help large enterprises avoid such pitfalls (Newman et al. 2011).

An article that recently appeared in the Sloan Management Review examines the internal rather than the external risks of an organization. This article divides these internal risks into three categories: risks created by the unwanted/unauthorized actions of employees, risks of not achieving strategic objectives that are inherent to any "interesting strategy," and risks caused by completely uncontrollable external events (Mangelsdorf 2011). It is only by understanding how each of these risks might affect the organization and by working to achieve a minimization of exposure to each type of risk -- often through the creation of contingency plans -- that organizational success can be assured (Mangelsdorf 2011).

In another article appearing in the summer issue of the Sloan Management Review, the ever-important issue of information is addressed. Information is…… [Read More]

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Strategic Management Strategy and Leadership

Words: 746 Length: 2 Pages Document Type: Term Paper Paper #: 28074570

(Quick MBA, 2004)

Q4. Choose any 3 leaders and discuss the actions that they took or their personal characteristic that you think influenced firm's strategy.

Sam alton's desire to offer the best prices, all the time at his al-Mart, rather than high-low pricing like K-mart's Edward Lampert that requires printing costly circulars and newspaper ads to advertise special deals, indicate alton's revolutionary de-emphasizing of marketing specific products as inexpensive in contrast to Lampert's stress on making consumers think they got a special deal as an incentive. (Haber, "It's a Lean Operation," 2003)

However, within the K-Mart empire, ironically, Martha Stewart has deployed an effective branding strategy of her aspy image of good living, combined with quality products, that have resulted in continued product loyalty, despite her financial woes.

Q5. Discuss corporerate governance.

Reach, competitive contact, managing businesses and business advantages, management practices and activities are all under the realm of…… [Read More]

Works Cited

Consumer Psychologist (2004) "DISTRIBUTION: Firm, Brand, and Product Line Objectives." Retrieved on September 13, 2004 at 

Haber, Gary. (May 7, 2003) "Kmart hopes pricing, brand names work: It's a lean operation leaving bankruptcy." Detroit Free Press. Retrieved on September 12, 2004. 

Pavilion, Corwin. (April 12, 2004) "Wal-Mart: Template for 21st Century Capitalism?" Retrieved on September 13, 2004 

Retail Forward. (2004) "Distribution Channels Strategy." Retail Forward Website. Retrieved on September 13, 2004 at
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Strategic Management the Business Level

Words: 575 Length: 2 Pages Document Type: Term Paper Paper #: 90494664

In this sense, large companies operating in different sectors would fit this description. An example in this sense would be Vivendi, the French company who went from being a simple water company to having businesses in cinema and movies, the music sector, etc.

4. Michael Milken was an ambitious financial tycoon who was CEO at one of the best investment banks on Wall Street, Drexler. His ambition drove him into deals with junk bonds and inside trading affairs, which led to a $200 million fine and 22 months in jail due to fraud on 1989.

Jake Welch, CEO at General Electrics, revolutionized management by introducing a series of innovatory ideas at his company. Among them, the best known is the Six Sigma methodology, which was subsequently successfully implemented by Motorola as well.

ill Gates was indeed a man with vision, having the chance to foresee the success that the information…… [Read More]


1. Strategy Notes. On the Internet at 

2. Entrepreneurial Leadership. On the Internet at 

Strategy Notes. On the Internet at
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Strategic and Entrepreneurial Thinking Class

Words: 339 Length: 1 Pages Document Type: Term Paper Paper #: 77745951

Strategic and Entrepreneurial Thinking

If your company's product is personal computers: do you think it would make better strategic sense to employ a multi-country strategy or a global strategy? Why?

It would make more strategic sense to employ global strategy. In the case of personal computers, consistency is key to marketing a product and its derivative systems. People want to make sure they have the same reliability in their personal computing when they go from country to country in their business travels as they do at home. Greater standardization in computing makes it easier for countries and multinational business offices to connect with one another. Business and individual persons in the global marketplace and world are seeking to branch out, and a multi-country marketing strategy supports this. The more standardized the computing system can remain over the course of technical alterations the more likely a global company will 'keep' with…… [Read More]

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Strategic Management SAB Miller Strategic

Words: 1978 Length: 5 Pages Document Type: Term Paper Paper #: 55131771

(South African Breweries p l c)

Strategy to be followed

Parts of the possible strategy have been discussed earlier and let us seek justification for the strategies that have been talked about. It is clear that SAB has good operating practices and sales as that has enabled to go beyond its original base through acquisition of breweries in Eastern Europe, Asia and Central America during the last few years and operate them well. egarding the increased sales in foreign countries, now the company also has Miller Genuine Draft produced by Miller and Pilsner Urquell. Both these brands are now in the Miller distribution system and this is expected to improve sales in United States. Earlier Miller had been loosing market share in United States but now the leadership has been transferred to a large, growing beer company which is ready to compete. All the deals that the company has completed…… [Read More]


Group strategy. Retrieved August 12, 2005, from the World Wide Web: 

Introduction & sources. Retrieved August 12, 2005, from the World Wide Web: 

Moyo, Tabby. SAB strives to capture Namibian beer market. Retrieved August 12, 2005, from the World Wide Web: 

South African Breweries buys Miller. 2002. May, 30. Retrieved August 12, 2005, from the World Wide Web:
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Strategic Management and its influence on Stakeholders

Words: 655 Length: 2 Pages Document Type: Essay Paper #: 82440915

Strategic management is increasingly important in the public sector. Public sector organizations are incorporating strategic management principles in an effort to enhance organizational effectiveness and efficiency. In any organization, “strategic management is the center of all managerial activities” (Doss, Guo & Lee, 2012, p. 33). This underscores the importance of effective strategic management. Strategic management is particularly important within the context of law enforcement. Law enforcement organizations must have a specified vision and mission as well as goals and objectives. For a police department, the goals and objectives must be informed by both internal and external factors, such as available financial resources and personnel, crime rates, and socio-cultural setup. During strategic planning, the department must, for example, consider whether it has the resources and personnel needed to respond to crime, prevent crime, and to enhance public safety.

An important aspect of strategic management relates to stakeholder involvement. As an organization,…… [Read More]

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Strategic Assessment the Purpose of

Words: 2385 Length: 8 Pages Document Type: Term Paper Paper #: 11292629

If the question is left unaddressed, this would result in increasing dissatisfaction among customers and staff, and a possible loss of library patrons.

Another strategic issues is the shift to the central purchasing of books. This policy entailed the decision to move the book buying capability to the Service Center in order to implement the goal of a more in-depth and sophisticated level of collections. This was implemented without consulting with the branch managers, who were directly affected by the decision. From the viewpoint of patrons, this new policy would indeed create a better selection of materials to better serve their needs by means of greater diversity and avoiding duplication. However, this created a large amount of resentment among librarians, who regarded this duty as one of their favorite responsibilities that directly utilized their skills as librarians.

If left unaddressed, this issue could severely impact the job satisfaction of librarians,…… [Read More]

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Strategic Management Defining the Criteria

Words: 719 Length: 2 Pages Document Type: Research Paper Paper #: 59463496

In comparing the two lists and seeing what they have in common and how they differ, it is clear that both share the need to enable and foster greater levels of transformational leadership in an enterprise if it is going to succeed over the long-term. Second, both share the common attributes of being focused on a strong vision of what the company can become, being careful to provide assurances to everyone that they have a role to play in the business being successful. Both also share a competitive orientation where each seeks to motivate employees to attain their highest performance possible so both they and the company can attain their full potential. Where they differ is in the specificity of goals and objectives with the mission statement being much more granular on accomplishments and steps to attain goals. Measurable, attainable, relevant goals that require exceptional effort need to be the…… [Read More]


Analoui, F., & Karami, a. (2002). CEOs and development of the meaningful mission statement. Corporate Governance, 2(3), 13-20.

David, F.R., & David, F.R. (2003). Its time to redraft your mission statement. The Journal of Business Strategy, 24(1), 11-14.

Green, Kenneth K.,Jr., & Medlin, B. (2003). The strategic planning process: The link between mission statement and organizational performance. Academy of Strategic Management Journal, 2(15441458), 23-32.

Long, C., & Vickers-Koch, M. (1994). Creating a vision statement that is shared and works. The Journal for Quality and Participation, 17(3), 74-74.
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Strategic Planning Achieving a Strategic Vision in

Words: 617 Length: 2 Pages Document Type: Essay Paper #: 55715262

Strategic Planning

Achieving a strategic vision in an era of globalization and increasing competitiveness from rapidly emerging economies is complex and multidimensional in scope. The notion of including an ethical component may appear to be a luxury that some companies cannot afford, yet it is something expected by more and more stakeholders, as well as the general public. Achieving and sustaining a competitive advantage in an increasingly globalized marketplace demands that companies of all sizes and types take advantage of every opportunity to reduce costs and add value. For example, Sussan (2006) emphasizes that companies of all sizes and types require effective leadership in order to formulate a corporate vision and make informed day-to-day decisions. The need for leaders to integrate values and ethics in their decision making has been fueled, in part, by three global trends:

Successful leaders in all types of organization understand that ethics and values are…… [Read More]


Bryson, J. (2011). Strategic Planning For Public and Nonprofit Organizations. 4th ed.

New York: Wiley.

Burke, F. (1999). Ethical Decision Making: Global Concerns. Public Personnel

Management. 28 (4): 529-31.
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Strategic Planning Consists of Fitting the Organization's

Words: 1414 Length: 5 Pages Document Type: Term Paper Paper #: 36685998

Strategic Planning consists of fitting the organization's objectives and resources to the available market opportunities. The purpose of strategic planning is long-term profitability and growth.

Strategic Business Units are independent of one another and maintain distinct missions and specific markets. They have control over their resources and their strategies are unique to their competitive environment.

Strategic Alternatives are different conceptual approaches toward strategic planning. Examples include: Ansoff's Opportunity Matrix, the Boston Consulting Group Portfolio Matrix, and the General Electric Model.

The Marketing Plan Process allows the organization to anticipate future events and design a plan for achieving the organization's objectives by adapting strategies for the marketing environment.

Business Mission Statements provide direction for the organization by defining its business and business objectives.

Situation Analysis is a process that allows the organization to identify its strengths, weaknesses, opportunities, and threats (SWOT). Environmental scanning identifies opportunities and risks based on the six…… [Read More]

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Strategic Management Characterize GM's Commitment to the

Words: 634 Length: 2 Pages Document Type: Research Paper Paper #: 89396669

Strategic Management

Characterize GM's commitment to the environment.

From a historical perspective, GM's commitment to the environment seems highly pragmatic in nature. Before it was 'bailed out' by the federal government, GM had a reputation for being the least environmentally-conscious of all of the major automobile companies. Today, GM promotes the fact that its U.S. sales of vehicles that get over 30 mpg are booming. This is part of GM's new image for the 21st century, in contrast to its emphasis on SUVs and large trucks in the previous decade, when it was lurching towards bankruptcy and plagued by labor issues.

GM is in pursuit of a zero-landfill goal and makes use of solar power at its facilities. As well as good P, its new initiative could produce cost savings for the company in the future. An emphasis on fuel-efficient vehicles is salutary for GM because the price of gas…… [Read More]


Bittman, Mark. (2008). Rethinking the meat-guzzler. The New York Times. Retrieved: 

Environment. (2012). GM. Retrieved: 

Motavalli, Jim. (2009). GM bankruptcy foreshadows a smaller, greener company. The Daily
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Strategic Initiative

Words: 506 Length: 2 Pages Document Type: Term Paper Paper #: 55398896

Strategic Initiative

Altria's commitment to the environment appears very weak. It pledges full and complete compliance will all applicable environmental laws and regulations, something it has to do anyway unless it wants to face the consequences (Altria, environment and agriculture). Kraft says it is developing a systematic approach to move beyond compliance and to understand issues along its supply and demand chains, but this effort began in 2000 and five years later it's still formulating plans rather than reporting results. Further, its own Environmental Performance Indicators (EPIs) show only moderate improvement from 2001 to 2003. It's interesting to note that 2004 EPIs are missing. Philip Morris International reports monitoring efforts, but offers no concrete results. Of all the environmental issues related to cigarettes, all Philip Morris USA can talk about is cigarette litter. And, even on this issue, the company makes it clear that it does not endorse any changes…… [Read More]


Altria, environment and agriculture. Retrieved September 3, 2005 from Web site: 

Tobacco, Its impact on our environment. Retrieved September 3, 2005 from Web site:
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Strategic Marketing - Leo Burnett

Words: 2044 Length: 7 Pages Document Type: Essay Paper #: 95203504

At all entity levels, the company might have to downsize part of its staff members as a cost cutting strategy.

But the problems generated by the complete satisfaction of the customers' needs and wants are not limited to the organization alone. At the level of commodities for instance, using fewer resources negatively impacts the organizational purveyors, reducing as such their business operations and financial stability. At the community level, two relevant consequences emerge from, first, the financial inability of the organization to support the development of the community through sponsorships, and secondly, the firing of employees, which would eventually deepen the socio-economic problem of unemployment. Consequently then, not all the things which help the customer help the organization, and furthermore, not all the things that help the individual help the community.

But since customer satisfaction remains the constant of organizational success, Cochran argues on the necessity to promote marketing strategies…… [Read More]


Cochran, C., 2003, Customer satisfaction: tools, techniques and formulas for success, Paton Professional, ISBN 0971323143

Hill, N., Alexander, J., 2006, the handbook of customer satisfaction and loyalty measurement, 3rd edition, Gower Publishing Ltd., ISBN 0566087448

Steingold, F., 2009, Legal guide for starting and running a small business, 11th edition, Nolo, ISBN 1413310559

Szwarc, P., 2005, Researching customer satisfaction and loyalty: how to find out what people really think, Kogan Page Publishers, ISBN 0749443367
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Strategic Business-Level Management Business-Level Strategy

Words: 535 Length: 2 Pages Document Type: Term Paper Paper #: 61146281

Corporate-level strategy centers its focus on determining a company's core business amid the existence of other businesses. This core business ultimately determines the company's corporate image, influencing its marketing and advertising plans and programs. An example of a company that adopts the corporate-level strategy is PepsiCo, which is primarily known as a beverage business company for its product Pepsi Cola, its core business despite the existence of its other businesses in the food and beverage industry, known also to manufacture products from brands such as Frito-Lay, Gatorade, Tropicana, and Quaker Foods.

Steven Reinemund, CEO of PepsiCo, Nobuyuki Idei, CEO of Sony Corporation, and Leonard Riggio, Chairman of the Board and CEO of Barnes & Noble, Inc. are three business leaders who are able to maintain their firm/company's leadership in the beverage, electronics, and trade books business, respectively. Their ability to identify the needs of their customers and determining their target…… [Read More]

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Strategic Management and Auditing of a Mcdonald's

Words: 384 Length: 1 Pages Document Type: Essay Paper #: 43672300

Strategic Management and Auditing of a McDonald's Restaurant

Operations/Production Audit:

Are employees adhering as closely as possible to the operational protocol put in place by McDonald's management?

Which shifts (breakfast, lunch or dinner) are performing at, or above, optimal levels of efficiency, and to what factors can this success be attributed?

Which shifts (breakfast, lunch or dinner) are performing below optimal efficiency, and to what factors can this failure be attributed?

What is the average duration of stay for customers using the drive-thru line, and does this timeframe adhere to managerial dictates?

Can any of the in-kitchen machinery and devices (ovens, fryers, beverage dispensers, etc.) be enhanced to improve efficiency, and if so, how can these improvements be implemented?

Are staffing levels during the midnight-to-morning shift commensurate with the amount of customers typically served during these hours?

Which new products take the longest time to prepare and assemble, and do…… [Read More]

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Strategic Marketing Plan the Name of the

Words: 4594 Length: 13 Pages Document Type: Essay Paper #: 9726589

Strategic Marketing Plan

The name of the company is "oaring Petfood." Our logo is simple, "We are here for you to meet your pet needs." With the motto, the company believes that the pet should come first, so that he or she can live a long life (Blue Seal, 2011).

This report consists of what one needs to do in order to run "oaring Petfood." esearch has shown that with the right amount of food and nutrition a cat, dog, bird and so forth can live a prosperous life with the help of their owner (ompala, 2011). One discusses a marketing plan and all the different aspects of what it takes to get others to buy the food needed to take care of his or her pet. This requires much research and for an individual to understand what ways in which to do so effectively. Trends are discussed as well…… [Read More]


Blue Seal. (2011). Blue seal's history. Retrieved June 3, 2011, from Blue seal: .

Rampala, R. (2011). Chicken and the chicken meal: what are the differences? Retrieved June 3, 2011, from Blue Seal: alks/30/" target="_blank" REL="NOFOLLOW">
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Strategic Dissection of COMOPTEVFOR

Words: 926 Length: 3 Pages Document Type: Essay Paper #: 6799370

Strategic Dissection of COMOPTEVFO

This text concerns itself with the various strategies employed by COMOPTEVFO in the execution of its mandate. The strategies highlighted in this case will not only be identified but also discussed at the various levels of strategy formulation and implementation. These levels comprise of the corporate, business, and functional levels.


Before discussing the various levels of strategy COMOPTEVFO makes use of, it would be prudent to first highlight its key operations and dealings. In basic terms, COMOPTEVFO is involved in the provision of "an independent and objective evaluation of the operational effectiveness and suitability of naval aviation, surface, subsurface, expeditionary, C4I, cryptologic, and space systems in support of Department of Defense and Navy acquisition and fleet introduction decisions" (United States Navy, 2013). In addition to providing procedural and technical guidance with regard to the objective as well as independent testing of tactics and…… [Read More]


Ireland, R.D., Hoskisson, R.E. & Hitt, M.A. (2010). Understanding Business Strategy: Concepts Plus (3rd ed.). Mason, OH: Cengage Learning.

Samson, D. & Daft, R.L. (2012). Management (4th ed.). Mason, OH: Cengage Learning.

United States Navy. (2013). Commander Operational Test & Evaluation Force. Retrieved from
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Strategic Management the Key Risks

Words: 351 Length: 1 Pages Document Type: Thesis Paper #: 70082360

The differentiated strategy was the means by which FedEx launched its business. At the time, there was no overnight courier business. The speed and efficiency of FedEx's service offering was entirely differentiated for the first decade or so of the company's life. Intelligentsia Coffee from Chicago is an example of a focused differentiated firm. They have a niche in the ultra high-end coffee market. Intelligentsia produces, for example, single-estate coffees that appeal to customers who find Starbucks too mainstream for their tastes.

4) the four criteria of sustainable competitive advantage are that the advantage is valuable, that it is rare, that it is costly to imitate, and that it is non-substitutable. For example, at Southwest Airlines they have a culture from which they derive value, it unusual for the industry, is hard to imitate and which cannot be easily substituted for with other typical industry activities. While no advantage is…… [Read More]

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Strategic Management Health Care Feder

Words: 473 Length: 1 Pages Document Type: Term Paper Paper #: 92909867

he short-term financial implications for Beth Israel are initially, of course, that more patients will have Medicare coverage for the use stenting during carotid-cleaning surgery. here are other positive implications, too for the hospital over the long-term. In terms of staffing, as skill is less of a premium in stenting than previously thought, more physicians, and younger, training physicians can perform the procedure. his will free up the schedules of more skilled surgeons for other, more technically demanding operations. he procedure will also be able to be performed more frequently, as more physicians can accomplish it, thus enabling Beth Israel to expand the use of the surgery. As it is safer and less invasive, the surgery long run it may require less insurance for the hospital. One day, perhaps residents can perform this procedure, as well as the most skilled physicians, and the use of stenting during carotid-cleaning surgery could…… [Read More]

The National section of the October 21, 2005 edition of The New York Times has good news for the 200,000 Americans who undergo carotid-clearing surgery each year and the financing of such procedures for the Beth Israel Medical Center. Now, the once-complicated cleaning procedure that could only be performed by the most skilled physicians has become made easier, less invasive, and safer with the ability for physicians to use stents during the operations. Stents are metal cylinders used to prop open blood vessels to keep the vessels from closing again during surgery, after blockages have initially been cleared. Research indicates that the neck stenting, an emerging alternative to more invasive surgery to reduce stroke risks for patients with clogged carotid arteries, is technically less challenging in most cases than had been assumed.

Regulators originally approved marketing the stents only to a high-risk population who could not undergo normal surgery without great risk. Currently, Medicare is covering fewer than ten percent of these individuals undergoing the procedures with the use of stents. However, the new research is likely to spur an increase in aid to the population most at risk for clogged arteries, for both patients who must undergo stenting and now, patients who are not high surgical risks, but do not wish to endure the more invasive procedure without the use of stents.

The short-term financial implications for Beth Israel are initially, of course, that more patients will have Medicare coverage for the use stenting during carotid-cleaning surgery. There are other positive implications, too for the hospital over the long-term. In terms of staffing, as skill is less of a premium in stenting than previously thought, more physicians, and younger, training physicians can perform the procedure. This will free up the schedules of more skilled surgeons for other, more technically demanding operations. The procedure will also be able to be performed more frequently, as more physicians can accomplish it, thus enabling Beth Israel to expand the use of the surgery. As it is safer and less invasive, the surgery long run it may require less insurance for the hospital. One day, perhaps residents can perform this procedure, as well as the most skilled physicians, and the use of stenting during carotid-cleaning surgery could be incorporated into the training regime of new doctors. Regardless, new interest in the surgery and the hospital's more frequent ability to perform the surgery will open up funding from organizations that deal with nutrition, heart health, and other organizations that advocate the use of surgery as well as other means to reduce stroke risks for patients with clogged carotid arteries - the arteries in the neck that carry blood to the brain.
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Strategic Visualization Worst-Case Scenario Today

Words: 547 Length: 2 Pages Document Type: Term Paper Paper #: 8267577

Speaking with professors in these subjects, to prepare them for student comprehension difficulties, is one cost-effective way to deal with the problem. Professors, particularly in technical subjects, might be able to schedule special review sessions specifically designed to cope with the challenges of ESL students.

Students from foreign nations often need transitional support in adjusting to the new environment. Having students from the existing Hispanic community create support groups and cultural activities, as well as a special orientation sessions to address ESL student's unique challenges would enable students to bond together in their common struggle, while still allow them to connect with others individuals outside of the ESL community.

As students become integrated into the community, it is essential to ensure that they continue to expand their academic and social English vocabulary. Having summer 'meetings' and outings for students residing within the U.S. At that time, and creating special events…… [Read More]

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Strategic and Innovative Marketing Future

Words: 2244 Length: 8 Pages Document Type: Term Paper Paper #: 36914406

Since the generation with the highest birth-rate is reaching the retirement age, they are prone to travel more and lead to an increase demand for hotel rooms. (15%) j. Fast food outlets in emerging markets

The fast food industry is expected to register an increase during the following years, especially within emerging markets. Here are some factors that would generate the increase in demand for fast food products:

Increased interest from foreign investors which enter the emerging markets and strongly promote the products (45%)

Growing economies and wages, implying an increased focus on jobs, in the detriment of home cooking (35%)

Changing consumers needs (20%) k. Credit cards issued by financial institutions

Credit cards encompass products offered by banks or other financial institutions which allow their clients to use the bank's money and then pay them back at a previously specified interest rate. Credit cards have always had great success…… [Read More]


Reilly, M.D., Working Wives and Convenience Consumption, the Journal of Consumer Research, Volume 8, Number 4, March 1982

Williams, J., New Online Shopping Trends, WebPro News, September 2006, , last accessed on November 16, 2007

Prema, K., Faxes are Evolving (Trends in the Usage of Fax Machines), High Beam Research, March 2006

The Death of Film? Digital cameras claim the future, Financial Express, February 2006,,last  accessed on November 16, 2007
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Strategic Management at Jiffy Lube

Words: 788 Length: 3 Pages Document Type: Term Paper Paper #: 54860240

S. corporation; say for instance that a Jiffy Lube subsidy in France is involved in a scandal; however the managements are different, the scandal will reflect upon the entire corporation, and consequently the American facility

Multi-Country Approach

The advantages and disadvantages of a multi-country approach are rather similar to those of a global approach, with the particularity of reduced numbers of participants. Aside from the already mentioned features, the advantages and disadvantages of a multi-country approach can be summarized as follows:

Advantages of a multi-country approach increased possibility to only select those countries which fit a certain set of demands, such as reduced number of population living below the poverty line, increasing automobile sales or increased standards of living the limited number of partner-countries, carefully selected, can easily consolidate their position and enforce the capabilities of Jiffy Lube

Disadvantages of a multi-country approach reduced diversification and the possibility that most…… [Read More]


Murray, W.E., December 2005, Geographies of Globalization, Routledge Contemporary Human Geography, Taylor & Francis Inc.

2007, Official Website of Jiffy Lube,  accessed on May 6, 2008
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Strategic Management at Johnson &

Words: 319 Length: 1 Pages Document Type: Term Paper Paper #: 39045950

(J & J. Official ebsite, 2005) This is a wise description in that, rather than specializing in one arena of health care, Johnson and Johnson's diversity of products and character buffets it against some of the specific regulatory turmoil that has affected largely pharmaceutically-based health care companies, such as Pfizer and Merck. The stress on local managerial control also allows the company's diversity to be regionally specific and focused, tailored to the needs of its environment. Its lack of directive control is a calculated strategic decision of control that allows regional branches of J&J both to take advantage of J&J's diversity as a company and to tailor the company's resources to the region commercially.

orks Cited

Strategic Control." (2004) Johnson & Johnson Official Investor ebsite. Retrieved 1 Jan 2005 at… [Read More]

Works Cited

Strategic Control." (2004) Johnson & Johnson Official Investor Website. Retrieved 1 Jan 2005 at
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Strategic Management it Is Very Important That

Words: 5480 Length: 13 Pages Document Type: Term Paper Paper #: 27444529

Strategic Management

It is very important that the factor of 'change' figures within an organization prominently. Different people utilize different approaches to implement these changes, and most often, it is that particular method that suits the organization the best that is used. Among some of the tried and tested methods of implementing change within an organization is the 'Delta Technique', which is one of the more popular and extremely successful methods used by the management. 'Delta' in fact means 'a small change' in Greek, and this is in essence what it represents. This technique has its base on the theory of Lewin, 1952, and it revolves around the three stages of change, like for example, when a piece of ice changes its shape, and it goes through unfreezing, changing, and refreezing. (Strategies for implementing change: an experiential approach)

Lewin has stated that it is very important to devote both time…… [Read More]


Augustine. R. (July 04, 2001) "Planning and innovation in R& D" Business Line. Retrieved From  Accessed on 7 July, 2005

'All about Dividends" Retrieved From 

Accessed on 6 July, 2005