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¶ … Sustainable Business Model: The Impact of Sustainability on Shareholders
The objective of this study is to consider the need for adopting sustainability as a business model and to present evidence both for and against sustainability as part of the company's business model.
Sustainability
The Economist writes that the phrase 'the tripe bottom line' was first stated by the founder of a company called SustainAbility in 1994, John Elkington. Elkington posited that companies needed to compare three bottom lines including the first for measuring traditional corporate profit, or that of the profit and loss account and secondly, that of the company's "people account" which measured the level of social responsibility of the company. Finally, the third bottom line was stated as the company's level of environmental responsibility. (Paraphrased, 2009) These three formulate the triple bottom line of "profit, people, and planet." (The Economist, 2009, p.1) Alex Steffen states that while society is successful there are major flaws in the footprint society leaves...
Presently, there is an unsustainable level of footprint left on the planet in that we are using the one earth at the level 10 planets would be utilized. This is unsustainable. While some have more than enough, others do not have enough to survive. The global population density is the primary reason for lack of sustainability. It is necessary that society formulate a sustainable way of living. Presently the knowledge needed to build a sustainable society is not possessed by people today. Steffen states that the way that we live in cities needs to be addressed by creating denser and more livable cities. Leave aside "what is natural to be natural." (Steffen, 2005) Transit systems need to be reformulated as well as do buildings for living including those that generate their own electricity and use recycled water. Included in this are what Steffen terms 'green roofs'. Sharing means using less, for example car pools is one way of becoming more sustainable. Knowing and monitoring the amount of energy used is one way of becoming more sustainable. Methods of constructing buildings…
References
Triple Bottom Line (2009) The Economists. Retrieved from: http://www.economist.com/node/14301663
Alex Steffen (2005) The Route to a Sustainable Future. TED. Retrieved from: http://www.ted.com/talks/alex_steffen_sees_a_sustainable_future.html
Ray Anderson: The Business of Logic Sustainability. TED. Retrieved from: http://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability.html
These seem as basic criteria to start from, but things become more complicated when this is analyzed over a longer period of time. Some of the positive effects of sustainable business development are not immediately translated into quantifiable elements. A program that the business might launch in the community could have perceivable benefits in the not so near future or not at all, if factors do not come into
In such cases, specialists advise that SMEs should focus on the factors that significantly influence the successful implementation of these standards (Baxter, 2004). These factors are represented by cost reductions, risk management, marketing opportunities, interested parties, and others. Cost reductions can be achieved by resources and waste consumption. Environmental management systems help companies develop programs intended to reduce resources consumption, to monitor and control this process while working towards reaching
Innovation Models Lead to a Sustainable Business -- Closed vs. Open Innovation Following the introduction of the concept of open innovation, the exploration in the area has increased significantly. Open innovation involves the utilization of purposive knowledge inflows and outflows to help in the acceleration of internal innovation and the expansion of external markets for innovation. On the other hand, closed innovation refers to a situation where every activity is
Sustainability It appears there is much riding on the earth's future. Leadership of the next decades must be ready to deal with new challenges that have not been recorded in history. A major issue of this future will be the ability for society to sustain itself amid an illusion of resource scarcity. The purpose of this essay is to investigate the next generations' ability to carry the torch of sustainability as
P&G has recognized that there are three pillars needed to support its sustainable development strategy. These include environmental protection, economic development, and social responsibility (MacNealy, 2007). Summary and Future Research Recommendations Procter and Gamble's commitment to sustainability has been shown by its development of new products. Product development is geared towards the preponderance of consumers who would like to improve sustainability outcomes without comprising value or quality. During 2008, Procter and
Business Ethics: Corporate Social Responsibility and the Triple Bottom Line Picture two companies, Company A and Company B. Company A manufactures chemical products and has been on the receiving end of criticism and public outcry for the air and water pollution caused by its chemical manufacturing plant. Due to increased pressure, Company A devises a strategy to start a project that will enable all farmers in the neighboring areas to get