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Toyota Analysis
Comprehensive Case Analysis However, Toyota has been exposed to a lot of negative publicity with headlines referring to relatively recent quality problems that the company was having with things such as brakes failing and accelerators becoming stuck. The large number of defects has resulted in a signification number of vehicles having to be recalled and repaired. A specific example of one such quality issues was a defective throttle control system that in some cases caused the cars to idle, turn off during operation, or even accelerate uncontrollably (Toyota, 2012).
An Analysis of Toyota Motor Company
JANE A TUCKER
490 Business POLICY, PROFESSOR RICHMOND
Toyota's Objectives and Strategies
Toyota is an industry giant and has been known as a global innovator in the manufacturing industry. The company has upheld a customer concentrated orientation that has allowed them to be responsive to their target markets. The company is constantly monitoring consumer needs and wants and develops their product mix respectively. One development in the external analysis that was identified within the industry is that Toyota will have to adapt to be more responsive to consumer needs in smaller and more segmented geographical locations. For example, car buyers in developing countries may have vastly different preferences in vehicles then those in the U.S. market. As a consequence, Toyota needs to develop a more regional strategy that is tailored to individual markets.
The external environment that Toyota operates in has also become more volatile. The amount of competition has increased while the global economy experienced a significant downturn that has reduced margins across the board. It is inevitable that Toyota will lose some market share in the U.S. market. However, the company can work to make significant gains in India and China. Much of the company's current product mix isn't tuned well to these markets the products are out of reach for most consumers in the developing world.
Many of these quality issues seem to be one consequence of Toyota's incredible growth rate (Cole, 2010). The company's fast growth rate, coupled with the exponentially increasing complexity of engineering in automobiles, makes it challenging for a global organization to control quality by the same methods that the company was previously renowned for. Therefore, even though Toyota has historically been a world leader in quality controls, such large organizations can easily become subject to quality issues during such rapid expansions.
Toyota's Response to Opportunities and Threats
Toyota has developed a large number of consumer niche segments. One of the most successful examples of this can be provided by the Prius and Toyota's revolutionary gains fuel efficiency. The Toyota Prius was dominant market entrant that focused on meeting the…
Works Cited
Cole, R. (2010, March 9). No Big Quality Problems at Toyota? Retrieved May 31, 2012, from Harvard Business Review: http://blogs.hbr.org/cs/2010/03/no_big_quality_problems_at_toy.html
Newell, G. (2011, September). How Emotional Marketing Turned the Toyota Prius into a Social Revolution. Retrieved from 602 Communications: http://602communications.com/2011/08/how-emotional-marketing-turned-the-toyota-prius-into-a-social-revolution/
Toyoda, A. (2010, February 17). Toyota Motor Corporation Press Conference on Quality - Akio Toyoda. Retrieved May 31, 2012, from Toyota USA Newsroom: http://pressroom.toyota.com/article_print.cfm?article_id=2337
Toyota. (2012). Safety/Recall. Retrieved July 31, 2012, from Toyota Corporate: http://pressroom.toyota.com/safety-recall/
Toyota's Financial Reporting: Contexts And Recommendations Measurement Models and Conceptual Framework The basic conceptual framework behind the IASB and the accounting standards and recommendations made by this group is very straightforward. The standards are meant to create greater transparency, accuracy, and efficacy in financial reporting, which itself has the goal of providing useful information about the reporting entity's capacity as a capital provider -- to investors, creditors, etc. (Walton, 2011; Ernst &
Hence, these are "invisible" to the end user, but no less vital to the success of the company for it. Components of this type of competition include production lead time, development speed in research and development, production quality, and the capacity of group companies and parts suppliers (The Manufacturer, 2010). Production quality is one of Toyota's great success benchmarks, as the company's inherent philosophy is that quality is a
The cultural values can be handled through the implementation of the of new methodologies for the execution of the task, the values as per the company's approval should be reinforced, no single action is expected to deliver necessary reforms to modify aspects and considerations that are highly ingrained and extremely valued, therefore it is important that the company adopt comprehensive and coordinated methodologies, for the management of the cultural
Ford Motor Company Case Study of Ford Motor Company History, Development and Growth Ford Motor Company has been a vital American automaker since its incorporation in 1902. The car maker was started at that time by Henry Ford and has continued with some member of the family on the board of directors since that time. The company began selling individually manufactured vehicles, but moved to an innovation devised by the founder soon after.
Marketing Plan for Toyota Toyota Motor Corporation is a public Japanese automotive manufacturer located in Toyota, Aichi, Japan. The company was founded in 1937 by Kiichiro Toyoda as a division of his father's Toyota Industries company (Chart, Ends, & Shares, 2000). While still a department of Toyota Industries, the company created its first product, which was a type A engine and passenger car dubbed Toyota AA. Toyota Motor Corporation produces automobiles
Multiple Levels of Analysis Models for single-level and multi-level research Multiple levels of analysis in organizational research: Advantages and disadvantages to using this approach Given today's increasingly complex organizational structures, equally nuanced levels of organizational research are required to ensure a full and comprehensive portrait of the environment. Different approaches have been created to deal with the need for organizational complexity. Two dominant approaches are that of multilevel and comparative approaches, both of which