This paper examines how the three cultural empowerment factors of the PEN-3 model—positive, existential/exotic, and negative—can be applied when addressing high blood pressure among African-American men. Drawing on Campbell (1995) and a CDC (2010) review, the paper identifies community-specific behaviors that support health, culturally neutral practices that require no modification, and harmful patterns that healthcare providers must actively address. It illustrates practical interventions such as adapting soul food recipes, engaging community barbers as health messengers, and designing school-based prevention programs targeting hypertension risk factors in young African-American males.
The three factors of cultural empowerment according to the PEN-3 model can and should be taken into account when working with a target population. Each of the three factors—positive, existential/exotic, and negative—impacts the overall health of the individual and community.
Positive factors of cultural empowerment refer to "the perceptions, enablers, and nurturers that may cause an individual, family, or community to engage in health practices that contribute to improved health status and must be encouraged" (Campbell, 1995). Within the African-American male community, these positive factors might include eating more leafy green vegetables, riding a bicycle instead of driving to work, and participating in community projects. Positive factors promote health within the specific frameworks and reference points of the community; therefore, these lifestyle choices and behaviors do not conflict with core values and identity. They can be an integral part of cultural empowerment as well as personal and public health.
Supporting, for example, the introduction of healthy soul food dishes into a person's diet would enable positive cultural empowerment. Health is supported through the consumption of dishes like collard greens and black-eyed peas, which are integral to the African-American culinary experience. Another example of positive cultural empowerment is participation in local politics, which can uplift the entire community and help mitigate the experience of racism. As the CDC (2010) points out, barbers in the African-American community can be a source of positive information dissemination about blood pressure prevention.
The existential or exotic elements of cultural empowerment have a net neutral impact on individual and community health. As Campbell (1995) explains, "These are unfamiliar practices that have no harmful health consequences and therefore do not need to be changed." For example, prayer and other religious practices can be viewed as existential and exotic. They certainly do not harm the individual, and as cultural touchstones they must be supported by the healthcare team. Even practices that may seem unusual—such as personal quirks and rituals—should not be changed without clear justification.
"Harmful patterns and targeted provider interventions"
Cultural empowerment means holding up a mirror to the target population and revealing what works and what does not. To empower the individual is to arm him with knowledge.
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