Alcoholic Beverage Essays (Examples)

Alcoholic everage Industry

Throughout the world, in all industries it is now a period of consolidation and this process is now taking place for a large number of companies from different continents and different countries, and the only reason for consolidation is the fact that they come from a common industry. The undisputed largest economy in the world is now the United States and this also contains the largest companies in the world for the manufacture of beer. The expansion capacity, within the home country for the large manufacturers, have now almost ended, and the expansion that is now to take place will be in countries outside the home country. The attempt in this essay will be to study the situation of the beer companies in some parts of the world where the highest expansion is taking place, and how there are attempts by companies to spread into other countries…

6%, Nebraska -- 17.6%, Illinois -- 17.5%, Delaware -- 17.4%, Colorado -- 17.2%, Montana -- 17%, South Dakota -- 16.9%, Ohio -- 16.9%, Massachusetts -- 16.9%, District of Columbia -- 16.6%, Alaska -- 16.3%, Missouri -- 16.2%, Michigan -- 16.1%, Wyoming -- 16.1%, Vermont -- 16.1%, New Hampshire -- 16%, Texas -- 15.6%, Arizona -- 15.5%, New York -- 15.2%, Maine -- 14.9%, Connecticut -- 14.8%, California -- 14.7%, New Jersey -- 14.4%, Indiana -- 14.4%, Louisiana -- 14.2%, Washington -- 14.2%, Virginia -- 13.7%, Us Virgin Islands -- 13.6%, South Carolina -- 13.5%, Oregon -- 13.1%, New Mexico -- 13%, Oklahoma -- 13%, Maryland -- 12.8%, Kansas -- 12.8%, Alabama -- 12.7%, Idaho -- 12.6%, Florida -- 12.4%, Puerto ico -- 12.2%, Georgia -- 12.1%, Arkansas -- 11.2%, Mississippi -- 10.4%, West Virginia -- 9.7%, Kentucky -- 9.6%, North Carolina -- 9.5%, Utah -- 9.2%, Tennessee -- 8.2%. The…

Ethical Issues in Alcoholic Beverage Advertising

Alcohol abuse is a known cause of domestic violence, violent assaults, and it is directly responsible for thousands of deaths on American highways and countless non-fatal accidents that account for billions of dollars in property damage and insurance claims (Moore, Jones-Webb, Toomey, et al., 2008). Alcohol abuse is also a significant factor in truancy and in juvenile delinquency despite the fact that alcohol consumption by minors is prohibited by law. Partly for those reasons, the actual consumption of alcoholic beverages is no longer permitted in television advertisements, although beer and other alcoholic beverages are still heavily advertised in television commercials and elsewhere, such as in print media and on billboards (Moore, Jones-Webb, Toomey, et al., 2008).

There are significant ethical issues in connection with empirical studies that link all forms of advertising of alcoholic beverages to increased consumption in general, and both to underage…

Beverage & obacco

Beverage and obacco Industry Analysis

Opportunities

Although the beverage and tobacco industry face mounting obstacles to their success, there are also an infinite number of possible opportunities. One clear opportunity is provided by emerging markets. he numbers of individuals who have greater levels of disposable incomes are increasing exponentially in the developing world. his represents a tremendous opportunity for corporations in the beverage and tobacco industry to tap into these emerging markets. Another opportunity for this industry can be thought of in terms of a localization initiative. here are growing concerns in industrialized nations which are centered on health issues. hus the beverage and tobacco industry stands the potential to innovate based on the consumer demands. hey could create a diversified product portfolio that was catered to the needs of the specific market.

hreats

here are a growing number of potential threats that plague the beverage and…

Adult Children of Alcoholic Parents Compared with Adult Children of Non-Alcoholic Parents

I Situations Faced by Children of Alcoholic Parent(s)

II ehavior of Children with Alcoholic Parent(s)

II Hypothesis #2

I The Possibility of Developing Alcoholism on ACOA's

II ACOA's have Lower Self-Esteem Compared to Non-ACOA's

Comparing the Differences etween ACOAs and Non-ACOAs in Terms of Social and Intimate Relationships

IV Protective Factors For Resiliency

I Participants

II Instruments

Annotated ibliography

Children of Alcoholics Screening Test

Are You an Alcoholic?

Intimate ond Measure

Emotional and Social Loneliness Scale

Self-Esteem Scale

The family is one of the most important institutions in our society today. It is from our family where we are able to develop ourselves and start the journeys we take in life. Usually, the upbringing of each family member depends on the psychological nature of the other members who are able to provide influence or may have cause effects…

In this regard, Neely advises that a "Menu has to deliver the desired target food margin percentage whilst offering a variety of tastes across a range of price points, and conform to the expectations of the brand concept" (252).

Storeroom Control. Clearly, without adequate security procedures in place, a hotel's storeroom can turn into a major center for pilferage and other shrinkage. Key control is essential to this security if electronic locks are not in place (Sunstrom 59). If physical keys are used, or a combination of approaches is elected, Sunstrom recommends that the key numbering system follow that recommended by the American Hardware Association (AHA). Under the AHAs system, the grand master key is designated with a single upper-case letter; the next level of master keys would be the previous letter designation and another letter. Change keys (these are single keys that operate a single door) are designated with…

We were continuously advancing on the market with our very affordable price, giving customers greater marginal contribution or profit.

When the fruitful effort resulted to increase market share and improve operational procedure, the Company was able to slowly recover lost resources and market share was gradually growing. This gave chance for the Company to return back to its employees the hard work earned. The first bonus was given after three years of hard work and loyalty. Also, a scheme of add-on commission was given to Sales Personnel who meet or exceeds target volume sales.

Coupled with hard work and faith to success, the market share of Cosmo Soda continually increased during the next years. On the third year, the Company was able to put up one provincial plant for better distributions. The next years, an additional two were also constructed.

In addition to the geographical growth, the Company had decided…

III. The federal government does regulate foods for safety but plays no role in limiting how much unhealthy foods children eat when in their parents' care. On the other hand, the fact that government programs now make a specific effort to improve the ratio of healthy food choices to unhealthy food choices in public education demonstrates that without some controls, children will make unhealthy choices and eat more unhealthy foods than is good for them.

IV. Children do not develop will power by being exposed to temptation without a specific reward or an immediate consequence associated with making the more beneficial choices (Gerrig & Zimbardo 2005). Providing children with the information that eating too much unhealthy foods will have adverse consequences in several decades is not a sufficient motivation for them to eat less unhealthy food than they wish to at the moment.

Decision:

The arguments put forth against the…

Typically, buyers have the ability to switch their tastes from one soft drink brand to the other.

Barrier to Entry: It is very difficult to enter the industry due to several factors:

First, a new firm will need to implement economic of scale to enjoy cost reduction and compete favourably within the industry. To establish economic of scale, a new firm will require huge capital investment ranging from several millions of dollar. Huge capital needed to enter the industry serves as a barrier for a new firm. More importantly, a new firm will need to overcome the tremendous marketing muscle to establish market presence within the industry, and entering into the industry requires substantial capital. Moreover, government regulation is another factor making entry into the industry very difficult. egulations such as Soft Drink Inter-brand Competition Act are making the new entry nearly impossible in the U.S. market.

Assessment of the…

Jerzee Fresh

The author of this report has been asked to construct a business plan and analysis relating to a hypothetical non-alcoholic beverage (NAB) company. In this case, the company will be Jerzee Fresh. It will focus on drinks that are made entirely of organic fruits and vegetables. As might already be obvious, the drink will be geared towards people in the community that are healthy and active. Included in this analysis will be the significance of the name, the revise mission statement and the justification for its components, a few reasons why this particular NAB was selected, a SWOT analysis of the new brand, a strategic position that will be taken and an overview of the distribution channels that will exist. Something else that should be mentioned are regulatory risks and a few other items. While the healthy drink industry is getting very crowded, this is indeed because there…

Subject should also increase fat intake to better balance his diet.

Subject's fiber consumption was so far in excess of DV that negative digestive consequences cannot be ruled out.

Salt intake was more than the DV, but could be easily corrected with some minor dietary changes.

The Food Standards Agency has developed the Eat Well Plate as an easy to follow nutritional guideline.

The Eat Well Plate is a visual display and quick reference for consumers to better balance their diets in compliance with the DV's. Analysis revealed a shortfall in fruits and vegetables as well as bread, rice and pasta - the two largest sections of the plate. Subjects fat consumptions were well below the DV's, but per the Eat Well Plate are the smallest category recommended.

ecommendations for Subject's improved nutritional balance would include increased caloric intake, weighted heavily in the fruits and vegetables, breads, rice and pasta…

economist Approach

The production and sale of alcoholic beverages contribute a small share in national product in the United States and in other advanced economies. However, the damaging effects of alcohol consumption on health and safety constitute a very significant economic burden, reducing our overall standard of living. Chronic heavy drinking causes organ damage that result in disability and early death. Other possible consequences include cognitive impairment, addiction, reduced productivity, neglect of family responsibilities, and birth defects. The acute effects of alcohol abuse are still more costly: traumatic injury and property damage from accidents, criminal victimization, domestic violence, unwanted sexual encounters and venereal diseases, and hangover. In sum, alcohol is not just another commodity. Around the world, historically and currently, public concern about the consequences of excess alcohol consumption for individual health and community well-being has been incorporated in cultural norms, which are often reinforced by private rules and government…

Coca Cola Company



The organization of choice for this paper is the Coca-Cola Company that is operating in beverage industry for more than a century principally manufacturing, distributing, and marketing nonalcoholic beverages globally. It mainly offers sparkling and still beverages. The Coca-Cola Company is a USA-based company, headquartered in Atlanta, Georgia and founded in 1886.

Amongst the market leaders in the beverage industry, Coca-Cola Company fights to remain on the top. Keeping up its reputation and serving the masses throughout the globe since the past many decades the company continuously adapts its product and process in order to satisfy the customers to the maximum possible extent. This research paper analyses the organization using the PESTEL analysis and SWOT along with an analysis of the information needs of the organization and how a customer relation management system (CM) can be integrated into this giant beverage firm that has ruled the beverage…

8. State the "law of the case" of each of the following: (10) a) Gonzales v. Raisch: ffirmed Oregon statute allowing doctors to prescribe controlled substances in assisted suicide and invalidated ttorney General's statutory interpretation that assisted suicide does not constitute practicing medicine..

b) First National Bank v. Bellotti: Invalidated Massachusetts law criminalizing corporate use of corporate funds to promote political agenda as a violation of corporations right to Free Speech under the 1st mendment..

c) Kelo v. New London: State power of eminent domain properly used even though taking of property inured to benefit of one private entity over another, because its effect was beneficial to the community..

d) darand v. Pina: Overturned Metro v FCC and decided that any type of racial classification used by any government agency triggers strict scrutiny.

e) Cole v. Burns International Security Systems: Employers may require employees to waive their right to litigate…

The first piece of literature that has endured over the years, the Epic of Gilgamesh, also testifies about the existence and consumption of beer, even attributing it the power to signify the civilization as opposed to the world of the beast that did not have any use of such drink. One of the heroes in the legend, Enkidu, is brought into the civilized world though the contact with a woman, consumption of beer and hygiene: "Enkidu's primitive nature is demonstrated by his lack of familiarity with bread and beer; but once he has consumed them, and then washed himself, he too becomes a human and is then ready to go to Uruk, the city ruled by Gilgamesh" (the History of the World in ix Glasses, p.27). The first recorded literary piece is linked with the largest city in Mesopotamia and the first alcoholic beverage to be used by humans at…

Positioning

Perceptual mapping is a method by which a product can be positioned in the marketplace. It allows marketers see where the competition is positioned, which is valuable for a couple of reasons. One is that the product can be positioned in a blind spot, an area on the map where there are few competing products. The other is that the marketing team understand which competitors represent the most direct threats, and why.

The product we are mapping is a line of Coca-Cola mixed drinks. These included Coke & Rum, Whiskey & Coke and other such mixed beverages. Such products are known in Europe and are particularly common in Germany in the same premixed format that we are charged with launching. In North America, however, there is little knowledge of these products. Consumers are only familiar with drinks they have mixed themselves. Moreover, consumers are familiar with the Coke brand,…

Tose additional taxes are determined at te local level, but Clark County does not impose tose additional taxes. Indiana is also one of te states tat impose state income taxes; terefore an employer in Indiana must prepare witolding information for its employees. Te general requirements of state income tax witolding in Indiana may be found in Ind. Code § 6-3-2.

Finally, in Indiana, business licenses and permits are a matter of local and county law, and tose requirements will be examined in te local law section.

Labor and wage issues are of major concern to employers and are covered by a wide range of laws, ranging from occupational safety issues to weter or not an employer can loan an employee money. An employer must understand all of tese laws in order to be in compliance wit state labor laws. Indiana maintains a state minimum wage, wic is governed by Ind.…

strategic marketing plan ANGOSTUA LTD related company ( alcohol related). identifing incorporating marketing objective. Use format: SITUATIONAL ANALYSIS -Introduction -Company background -Vision -Mission (analyse) -Corporate objectives (financial & financial) -Portfolio analysis BCG show SBU -For SBU selected state critical success factors, unique resources & core competences give a competitive advantage INDUSTY & ENVIONMENT ANALYSIS -pestle implications -SPICC a table -7S's a table -7P's a table -Key drivers change -sector trends COMPETITO ANALYSIS -Porters forces -Identify major competitors, analyse including strategies -Customer analysis competitor -Portfolio analysis competitor -Company's SWOT -Two major competitor's SWOT PODUCT / MAKET FOCUS -Marketing & Product Objectives, SMAT objectives -Target Market -Segmentation -differentiation -positioning MAKETING POGAMME -Include marketing mix, financial data projections (past current sales revenue 3-year forcast (budget) showing sales, gross operating profit) -Option Ansoff growth strategy (choice & ) 2 strategies needed, market penetration objective -Promotional Gantt chart -Assumptions & Contengencies -Control.

Strategic marketing plan…

Instead, their main aim is to encourage increased usage of a particular brand by those who already consume alcohol, and to encourage brand loyalty. In other words, the main objective is market share. Advertisers who reach their goals gain market share at the expense of others in the same market, who lose share. The total market for the product is not increased.

Hanson uses a practical example from the United States to illustrate the reasons why advertisers do not focus on increasing the total alcohol market. He notes that the total market value of beer per year in the United States is about $50 billion. If a beer company increases its market share within this market by 1%, this would amount to a $500 million increase in sales. An increase of the total beer market by 1%, on the other hand, would mean an increase of only $50 million in…

Anyone can virtually make wine out of grapes. The quality of the grapes is the first and most important feature in the wine production and only after that are there other factors involved that influence the final product.

Standage considers the first distinction between Eastern and Western thught and civilization closely linked to the attitude the two cultures from two opposite regions of the globe had when it came to wine consuming. While Greeks drank wine at formal parties, making it more a part of a ritual destined to loosen tongues and relax while sharpening the minds and setting imagination loose, the Persians, mostly drank beer as a part of their nourishment and even when they drank wine, it was not for intellectual purposes of for the pleasure of savoring it, but more as a display of wealth and power, as it was the case mentioned before. Based on such…

This also means that the prices must be reasonable. The resort also has an opportunity to make substantial revenue from this asset because it is open to the general public.

Entertainment- entertainment also has the capacity to generate revenue for the resort. The resort has banquet facilities that can accommodate bands and other types of entertainment. These banquet facilities were added on as part of the restoration of the resort and have proven to be a valuable revenue generating asset.

Gift Shop/Souvenir Items- ecause the resort is located so close to Disney land and designed to accommodate families the resort sells souvenirs and other products in its gift shop. Therefore the gift shop is a revenue generating asset. Once again the resort has to be careful to sell the memorabilia and other items at a discounted price because these items are available throughout the city.

Rentals/services-there are several things that…

5. Eating food that falls on ones shirt - if a person is in public, they should use a napkin to remove the food off of their shirt and have a waiter dispose of it (Dining Etiquette, n.d.).

If one is at a meal or at a business acquaintance's residence, and have just been dished up a serving of appetizing stuffed mushrooms and they are allergic to them, they should politely refuse them if they would seriously be harmed. The hard fast rule is as far as feasible. One should not make a commotion and embarrass anyone. If one suffers from food reaction or has a particular partiality, they should tell the host when they agree to the invite. At a buffet or great assembly it is very easy to pass up getting food that one doesn't consume. However, in a number of circumstances it would be extremely uncomfortable if…

Business Plan

Company Description

Fountain Inc. is a company that will be set in the non-alcoholic beverage industry. In particular, the company will focus on producing energy drinks to the market. Fountain Inc. intends to provide the consumer market with an ostentatious product combined with outstanding value, manufacturing and retailing a drink that not only increases and boosts the consumers' energy, but also congruently provides an enjoyable and satisfying taste. In recent periods, statistics indicate a steady increase in the consumption levels of energy drinks, not only in the United States, but globally as well. The main headquarters of Fountain Inc. will be situated in the state of Ohio.

Mission and Vision

The mission of the company is to manufacture non-alcoholic beverages that have a transcendent taste that will oppose all other beverages in the marketplace and one that offers an energizing feel to the customers enduring for a lengthy…

Australian Tax on Wine

usiness Submission - Australian Tax on Wine

With the Australian government seeking to impose additional taxation upon the use and sale of wine, there have been many outcries of indignation arguing how this would affect the Australian wine industry, and eventually the Australian economy. However, what needs to be considered are the consequences and the public cost of continuing with the discounted taxation to which wine makers in Australia are currently subjected to. The effect on the Australian GDP needs to be taken in to account with the harms that alcoholism in the increasingly youth population is set to unleash, if made available readily and at subsidized prices.

The risks and problems that have arose from the increased alcohol consumption by the Australian public in recent years, especially the young generation, point towards a possible increase in the health deterioration of most Australians while also impacting…

111), a product that gathered both good and evil forces on its way, a drink that could not have become global without the use of the slaves on a mass scale.

long their existence, the spirited drinks were designated as medicine, recreational drinks for pastime, means of social control, and due to the high degree of addiction that set in as soon as they moderation went out of the way, a source of distress for those who became addictive and their families. Rum, the first to replace the ratios of beer of the British ships and the main ingredient in the first cocktail, became the favorite drink of the English settlers who came to Virginia hoping to find a new source of wealth for them and their country. The second cocktail based on rum came on the tables of the Englishmen in the New World, under the form of punch.…

Party hosts should be held accountable when minors gain access to alcohol at their parties/events. Many states have enacted statutes that hold the hosts of parties liable for any alcohol -- related injuries that occur as a result of the hosts providing or allowing minors to drink at these parties (National Conference of State Legislatures [NCSL], 2014). These statutes include injuries to the minor in question as well as anyone else who is injured as a result of the minor getting access to alcohol at parties/events. In some states the laws are more general such that the liability is not just limited to the minor who was allowed to drink but to anyone allowed to drink to the point where they caused injury/harm/death of another person as well as any damage incurred to other people. Most of these statutes also hold hosts liable for property damage related to these circumstances…

YOLO Concepts
Introduction
A majority of businesses prefer to maintain the same status quo and they prefer not to make any drastic changes that would result in changes in the way they conduct their operations. This holds true in the entertainment industry where revelers frequent the same spots every other day and they only get to experience the same thing as they had last time. This becomes monotonous and customers will begin searching for new experiences from other night clubs and entertainment spots.
Business Description
A. Purpose
YOLO Concepts is pop-up format Limited Liability Company that concerns itself with the running, management, and operation of entertainment events in New York City. YOLO Concepts is not a fixed brick-and-mortar establishment. Instead, it is a flexible ‘nightclub on the move’ that seeks to entertain party goers by setting up temporary party spots in unexpected locations like vacant warehouses, building rooftops, private residences,…

Alcohol and usiness Ethics

Introduction moral society is built on the basis of a number of unspoken, but generally agreed upon social issues. A moral society generally applies the maxim "treat others in the way you would like to be treated" and this proverb, although it's heard more frequently in the school play yard than in the corporate boardroom, should affect business decisions which affect the community at large. Some would say that operating a business within legal boundaries is not an accurate measure of an ethical business. Within the past few decades, advertising has become the focus of ethical pressure. The 'Joe Camel' cartoon character developed as a spokesperson - mascot for the camel cigarette was pulled after community outrage that the furry, cute character was likely an attempt by the company to market their addictive and destructive products to children.

A tremendous pressure has been brought to bear…

Coca Cola

Summary of the Company

Coca-Cola is a manufacturer and sometimes distributor of non-alcoholic beverages. The company was founded in 1886 in Atlanta, where the company is still based. It was concocted by John Pemberton, who then sold the product in soda fountains and pharmacies. The name comes from key ingredients, including cocaine and Kola nut, and the drink was initially marketed as a medical tonic. Coca-Cola was initially a syrup that was sold, to which carbonated water was added at the time of dispensing. The company spread nationwide in the early part of the 20th century, and began overseas expansion (Bellis, 2015).

The first major shift in the business model came in the 1960s when the soda fountain -- the main distribution point for the product, began to fall out of favor (Bellis, 2015). To some extent, this was replaced with fast food restaurants, another primary distribution point,…

Paenting Style Influence on Excess Alcohol Intake Among Jewish Youth

Clinical Psychology

The health hazads that ae associated with adolescent alcohol use ae well documented, and thee is gowing ecognition among policymakes and clinicians alike that moe needs to be done to addess this public health theat. The pupose of this study was to examine the effects of diffeent paenting styles on alcohol consumption levels among Jewish college students in the United States. The study daws on attachment theoy, social leaning theoy, and a paenting style model as the main theoetical famewoks to evaluate the effects of diffeent paenting styles on alcohol consumption levels among Jewish adolescents to develop infomed answes to the study's thee guiding eseach questions concening the elationship between peceived paenting style and excess alcohol use of male, Jewish, college students aged 18-26 yeas, the elationship between academic achievement and the alcohol use fequency of male Jewish…

Paenting Style Influence on Excess Alcohol Intake Among Jewish Youth

Clinical Psychology

The health hazads that ae associated with adolescent alcohol use ae well documented, and thee is gowing ecognition among policymakes and clinicians alike that moe needs to be done to addess this public health theat. The pupose of this study was to examine the effects of diffeent paenting styles on alcohol consumption levels among Jewish college students in the United States. The study daws on attachment theoy, social leaning theoy, and a paenting style model as the main theoetical famewoks to evaluate the effects of diffeent paenting styles on alcohol consumption levels among Jewish adolescents to develop infomed answes to the study's thee guiding eseach questions concening the elationship between peceived paenting style and excess alcohol use of male, Jewish, college students aged 18-26 yeas, the elationship between academic achievement and the alcohol use fequency of male Jewish…

In the article "Pregnancy & Treatment," Linda L.M. Worley, past medical director of UAMS Arkansas CAES: Center for Addiction, esearch, Education and Services, and Curtis Lowery (2005), maternal fetal medicine expert, report that a number of medical and child welfare groups, including the American Medical Association, the American College of Obstetricians and Gynecologists, the American Academy of Pediatrics, the American Nurses Association, and the March of Dimes, conclude that threatening to arrest pregnant women who drink alcohol beverages will not help them quit drinking. "ather, it will frighten them away from prenatal care and discourage them from speaking honestly to health care providers who may be able to help" (Worley & Lowery, 2005, ¶ 2). Worley and Lowery (2005) recommend that instead of imprisoning pregnant mothers, drug treatment "works and is much less expensive than imprisoning" them. When pregnant mothers are imprisoned, the state may not only incur delivery charges…

WET & DRY COUNTIES IN KENTUCKY as of 10/22/09

Kentucky Department of Alcoholic Beverage Control www.abc.ky.gov

Virginia Vanaman Davis

Co

u n ty

Co

County

Co

u n ty

Co

County

Co

u n ty

Co

County

001 ADAIR DRY 041 GRANT 3 -- LIMITED 081 MASON WET

002 ALLEN DRY 042 GRAVES LIMITED & GOLF 082 MEADE WET

003 ANDERSON WET 043 GRAYSON DRY 083 MENIFEE DRY

004 BALLARD DRY 044 GREEN DRY 084 MERCER LIMITED & QHS

005 BARREN 2-LIMITED 045 GREENUP LIMITED 085 METCALFE DRY

006 BATH DRY 046 HANCOCK DRY 086 MONROE DRY

007 BELL LIMITED 047 HARDIN 2- LIM &

GOLF 087 MONTGOMERY MOIST

008 BOONE WET 048 HARLAN MOIST 088 MORGAN DRY

009 BOURBON WET 049 HARRISON WET 089 MUHLENBERG MOIST

010 BOYD M & LIMITED 050 HART DRY 090 NELSON WET

011 BOYLE LIM & W & G -2 051 HENDERSON WET 091…

Furthermore, it appeared that the consumption of alcoholic beverages among the youth increased throughout the three-year duration of the survey. In terms of the young females (in high school), the drinking path has been described as "an absolute disaster" (Fyfe, 2010). The primary explanation as to why alcopops became even more popular among the youth is given by the inability of the tax to impact the parents -- who in most cases are the very sources of alcohol. "As parents were the primary source of alcohol among current drinkers, their ongoing preference for premixed spirits may not be surprising, as it is likely that these beverages are affordable to most parents, even after the tax increase" (Fyfe, 2010).

The Australian case of the excise tax on alcopops reveals a limited efficiency in reducing binge drinking among adolescents and it is expected that the same results would be registered within the…

Paenting Style Influence on Excess Alcohol Intake Among Jewish Youth

Ross

Maste of Science, Mental Health Counseling, College, Januay, 2008

Clinical Psychology

Anticipated; Decembe, 2016

The health hazads that ae associated with adolescent alcohol use ae well documented, and thee is gowing ecognition among policymakes and clinicians alike that moe needs to be done to addess this public health theat. The pupose of this study will be to examine the effects of diffeent paenting styles on alcohol consumption levels among Jewish college students in the United States. The study daws on attachment theoy, social leaning theoy, and a paenting style model as the main theoetical famewoks to evaluate the effects of diffeent paenting styles on alcohol consumption levels among Jewish adolescents to develop infomed answes to the study's thee guiding eseach questions concening the elationship between peceived paenting style and excess alcohol use of male, Jewish, college students aged 18-26…

By implementing almost the same strategy for half a century the brand is emphasizing continuity.

Another trait that the marketing campaign around Jack Daniel's is trying to emphasize consists in returning to the roots, relating to the beginning of the brand. This also shows strength and trust in the brand.

The company's marketing department understands that if anything were to change regarding the Jack Daniel's brand, it would mean that the company itself does not trust the product has the capability to handle the changes in the alcoholic beverages worldwide market.

ven so, this strategy is understood in different manners by consumers belonging to different countries, and therefore, to different cultures. In Britain, customers appreciate the small-town story, less touched by industrialization and globalization. In China and India, however, younger customers do not appreciate these images because they do not represent an evolution for them.

ven so, the marketing strategy…

Marketing Plan for Coca-Cola Drink

Current marketing situation

Coca-Cola is a carbonated drink that is manufactured by The Coca-Cola Company. The drink is aimed for the non-alcoholic beverage industry because it is a soft drink. Within the non-alcoholic beverage industry, there are soft and hot drinks. Hot drinks comprise of tea and coffee, while soft drinks contain flavor, sweetness, and carbonated or non-carbonated water. The industry is dominated by the soft drinks category and includes bottled water, sports drinks, ready to drink coffee, energy drink, juice, carbonates, and bottled water. In the United States, Coca-Cola is the most consumed non-alcoholic beverage. In order to cater for the health conscious consumers the company developed two drinks namely Coca-Cola Zero, and Diet Coca-Cola that are aimed for health conscious teens and adults respectively. With a global presence, the drink has continued to attract more and more consumers mainly because of its unique…

Marketing Planning for Coca-Cola

Coca Cola is the global companies operating in more than 200 countries. Headquartered in the United States, the company uses different brands to market their products across the globe. While Coca-Cola has recorded an increase in sales in the last few years, the company has faced a stiff competition with several beverages companies globally. The study develops marketing planning for Coca-Cola, and examines the internal and external environments that the company operates. The report also develops the SWOT analysis for the company, and outcome of the analysis reveals that the company is facing stiff competitions with different soft drink companies. The report recommends that the management of Coca-Cola should focus in the production of energy boost drinks because these categories of drinks have gained increased market attention among consumers. Moreover, few companies are still operating in this line of business.

Introduction

Coca-Cola is an American multinational…

Double Booked, Double Trouble -- Double the Opportunities for Quality PR!

It's enough to drive a public relations professional to drink -- that is, if that professional wasn't already working for one of the premier Australian wine companies. The public relations firm of 'ABC' Inc. has just landed a quality company, namely that of Beringer Blass Wine Estates. Beringer Blass is the global wine division of Foster's Group Limited, the world's leading premium wine company. Gaining the business of Beringer Blass has been quite a coup for the firm of ABC, given the impressive growth rate in the company's market depth. It is the premium table wine category in the markets of North America, Australia, Asia Pacific and Europe. Beringer Blass ranks third among the world's wine companies by earnings. The business represents 60% of the assets of Australian-listed premium beverage company Foster's, but its image is not simply that…

International expansion is one of the growth strategies that are embraced by companies in order to improve their bottom-line/profitability. In this paper, we present an elaborate international marketing strategy for ed Bull energy drink. The marketing plan begins with an introduction into the concept of international expansion and marketing and a brief overview of the company. A review of the main conclusions and recommendations is then presented. This is then followed by a discussion of internalization strategy. In this section, the context as well as context and reasons for the firm's internationalization initiation or expansion decision, as well as a discussion of the stage of internationalization at which your chosen firm finds itself. The next section is a discussion of the foreign market segmentation and targeting strategies. Under this section, we justify our choice of a market concentration or diversification strategy, incremental vs. simultaneous entry, the number of countries you…

Executive Summary

In this paper, beverage giant, the Coca-Cola Company, has been analyzed. An internal as well as external analysis of the company has been undertaken using the following analytical tools: PESTEL, SWOT and Porter’s Five Forces. The 5-factor analysis has revealed: medium threat of new entrants, medium to high threat of substitute products, low supplier and buyer bargaining power, and high level of rivalry with its chief competitor, PepsiCo.

SWOT analysis results were as follows: Strengths: Brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low Product Diversification; Lack of a health beverage offering and Water management. Opportunities: Diversification; Focusing on developing countries; Packaged drinking water; Supply chain improvement and Market lesser selling offerings. Threats: Sourcing of Raw Materials and Indirect competition.

Lastly, PESTEL analysis results were as follows: Political and Legal Factors potentially impacting the…

Executive Summary
In this paper, beverage giant, the Coca-Cola Company, has been analyzed. An internal as well as external analysis of the company has been undertaken using the following analytical tools: PESTEL, SWOT and Porter’s Five Forces. The 5-factor analysis has revealed: medium threat of new entrants, medium to high threat of substitute products, low supplier and buyer bargaining power, and high level of rivalry with its chief competitor, PepsiCo.
SWOT analysis results were as follows: Strengths: Brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low Product Diversification; Lack of a health beverage offering and Water management. Opportunities: Diversification; Focusing on developing countries; Packaged drinking water; Supply chain improvement and Market lesser selling offerings. Threats: Sourcing of Raw Materials and Indirect competition.
Lastly, PESTEL analysis results were as follows: Political and Legal Factors potentially impacting the…

Another way to increase the market share could materialize in product developments. This would ensure that the number of customers increases as the product offering becomes more diversified and is able to suit more tastes. Sales would immediately boost up, in part due to the promotional strategies, but the growth must be sustained even after the promotions are over. The reason for this specification is that several companies registered record sales during promotional periods, but the revenues were unsustainable in normal periods.

Constant communications with the final consumers and the retail customers would also help in identifying newer needs and trends. The satisfaction of these demands would eventually lead to more buyers and a significantly higher market share.

Improve customer relations good relationship with the customers, both end consumers as well as retail customers, is the key to a successful corporate outcome. In order to improve it, the company could…

Finance

Coca-Cola and Pepsi are the world's two largest producers of non-alcoholic beverages. Both companies are global in scope, and market hundreds of different products. Each has multiple billion-dollar brands. Yet, there are significant differences between the two. Coca-Cola has typically focused on its soft drink businesses, while Pepsi has sought to build market size through diversification. Corporate restructuring has allowed Pepsi to divest itself of its restaurant businesses and its bottling business, leaving the company in recent years with a structure similar to that of its rival and a focus on the beverage and snack food industry. The intent of this paper is to analyze the two soft drink giants in the context of their finances. The financial performance of these companies derives from their business practices, so some attention will be paid to strategic issues in this report. The bulk of the report, however, will be focused on…

Corporate Social Responsibility: Its Extension to Consumer Advertising Imagery

The last few decades have seen the emergence of two trends that have important implications for the field of consumer advertising. The first trend, as indicated in Gulas and Mckeage's literature review, is a growing body of research evidence that the imagery projected in consumer advertising has psychological and sociological effects.

This indicates that consumer advertising imagery is now being measured for its possible effect on consumer psychology and social behavior. The second trend, which is related to the first, can be seen in the widely acknowledged public demand that businesses need to demonstrate their social responsibility and conscience in all forms of organizational activity. These two trends make it evident that advertisers and their agencies can no longer defend socially irresponsible advertising imagery by using the traditional argument that consumer advertising merely mirrors society. Instead, as this paper will establish,…

Champagne is definitely regarded as one of the most luxurious beverage to have existed and the amount of influential people who used it as a means to put across their status only contributes to its significance for society as a whole. Royal courts and the aristocracy in general have become accustomed to using champagne because of the beverage's cost and because it was relatively rare on the market. hile it initially came to be appreciated because of its novelty, it gradually came to be regarded as a fine beverage that should mainly be used to highlight an important event.

The fact that champagne is a rare commodity is also visible when considering that, across time, it came to be associated with celebrations -- to the degree to which people drinking it are likely to ask "hat are we celebrating?" The fact that champagne is one of the most common beverages…

This means that alcohol is made accessible to underage persons and in this way, they start consuming alcohol at a young age. It is for this reason that the legal drinking age should not be lowered, but actually increased to reduce the chances of it being made available to those who are underage. Increasing the minimum legal drinking age to at least 25 years, like India, will go a long way in ensuring that underage drinking does not take place. Teenagers can be able to access alcohol with the help of their older friends and siblings who may be in college. This will ensure that only responsible adults will have access to alcohol. There have also been cases of increased rates of binge drinking among college age youths and the increase in the minimum legal age for drinking will go a long way in helping preventing this (Kypri et al.…

08% or higher. Blood Alcohol content is the concentrated amount of alcohol in the blood, and this number can be assessed via chemical and Breathalyzer tests. Though this limit was previously as high as.10% in some states, even the lowered limit is not adequate to prevent alcohol related vehicle accidents. In fact, law enforcement officials classify an accident as alcohol related if a driver's blood alcohol content was.01%, or two drinks, or higher. Though some groups praise the.08% law as one of the biggest steps in drunk driving prevention, other groups believe a no tolerance policy should be adopted for operating under the influence of alcohol, similar to the policy that is already in effect for minors.

The physiological effects of alcohol do not begin at.08%. In fact, they begin at much lower blood alcohol content levels. According to Brown University, moodiness increases at.02-.03%; fatigue, delayed reaction time, and errors…

Sumol & Compal

A Detailed Analysis of Strategic Management Opportunities

Company Overview

Value Creation Model

Research and Development

Production

Marketing and Sales

Service

Resource-Based View of the Firm

Firm Specific Advantage

Company Overview

The begginnings of the Grupo Sumol date back to 1945 when the company was founded to produce soft drinks (sumol + compal, N.d.). The sumol + compal company later merged and have crafted a unique niche geographically as well as with their product mix. The company owns many domestic brands of soft drinks, fruit and vegetable juices, and alcoholic beverages as well as act as a distributor for strategic partnerships in the Portuguese market. The company is managed by an experienced management team that has expanded customer loyalty in the domestic market (sumol + compal, N.d.). Despite having an innovative product mix, the industry is competitive and there can be many distribution challenges. Furthermore, the target market…

The rules and regulations are designed to level the competition and to disrupt advantages of a country based on price and favored tax status. All of the countries in the union must abide by these tax and trade regulations. In January of 2004, Denmark and Sweden were forced to remove import restrictions on alcohol purchased for personal consumption (EPHA, 2007).

A recent decision by the European Court of Justice (ECJ) determined that the Swedes have attained a monopoly on alcohol. They are attempting to limit the general consumption and limit underage drinking in their country. Alcoholism is considered to be problematic in Sweden and lawmakers see a need to take measures to attempt to curb overall consumption of alcoholic beverages.

The effects of this decision are two-fold, when one considers the impact on expanding Olde Distillerie products to Sweden. The first affect is that this decision supports alcohol as an…

STARBUCK'S STRATEGY AND INTERNAL INITIATIVES FOR PROFITABLE GROWTH

Stabuck's Stategy and Intenal Initiatives to Retun to Pofitable Gowth

Stabuck's Stategy and Intenal Initiatives to Retun to Pofitable Gowth

Stengths

Weaknesses

Oppotunities

Theats

Michael Pote's 5 Foces Model

Industy Competition

Theat of New Entants

Buye's Bagaining Powe

Bagaining Powe of Supplies

Fomulate Stategic Maketing

Impove Standing of Stock Maket

Stabuck's Stategy and Intenal Initiatives to Retun to Pofitable Gowth

As Stabucks was expanding, anothe emphasis was set on hiing talented leadeship in managing the huge momentum of the oganization. Significant amount of esouces was geaed towads developing an oganizational infastuctue, which would satisfactoy suppot the expected pospective size of Stabucks. Schultz accepted that numeous business visionaies failed by not making the coect systems and pocesses to guaantee a suitable establishment fo thei entepeneuial divisions to be actualized. Togethe with his patnes, he made the planning, legal logistics, accounting and financial impotant…

Block for Instructions

Issue facing a local community:

Limitations on soda consumption in New York City

One of the most divisive local issues in America does not pertain to gun control or education but revolves around that quintessentially all-American beverage -- the soft drink. New York City Mayor Bloomberg recently proposed limiting the sizes of "large sodas and other sugary drinks at restaurants, movie theaters and street carts, in the most ambitious effort by the Bloomberg administration to combat rising obesity" (Grynbaum 2012). While New York City's obesity rates are not as alarmingly high as elsewhere in the nation, they are still high enough to cause concern, specifically within demographics such as children, minorities, and the poor. Sodas have been the target of anti-obesity activists because of their minimal nutritional value and high caloric content. Under the proposal, sales of sweetened drinks larger than 16 fluid ounces would be prohibited…

Strategy and SWOT Analysis

Key Concepts in Business Strategy and SWOT Analysis

Creating a competitive business advantage is a complex endeavor. Various techniques have been developed to guide the self-analysis process practiced by business enterprises. Traditional strategic planning engages a company in both internal and external analysis. In order to conduct a strategic analysis that makes niche or unique opportunities salient, it is necessary to have a robust view of the competitive landscape. Alternately, a thorough analysis of operations and position requires a penetrating look at the internal capacity of the company. A SWOT analysis promotes a clear-eyed look at the external and internal dimensions of a business that have the potential to impinge on the development of an effective strategic plan for the company.

A SWOT analysis takes the participants through a systematic process of examining the strengths, weaknesses, opportunities, and threats that are aspects of a company's business.…

hile each of these studies has reported a cardioprotective effect of alcohol, they differ over which type of alcoholic beverage provides the greatest benefit" (634).

Overlooked in many of these studies, though, is the fact that some people who categorize themselves as being one type of drinker compared to another may engage in other activities that are unhealthy from the outset (for instance, beer drinkers may be more likely to also be tobacco users) while others may engage in a wide range of healthy behaviors (for example, wine drinkers may not be smokers and may job or exercise regularly). As McGregor and his colleagues emphasize, "One inherent difficulty within these studies is that in the general population, drinkers distinguished as primarily wine, beer or spirits drinkers tend to differ in other important aspects. If, for example, wine drinkers are found to be healthier, it may be the result of a…

Elasticity of Demand

Demand elasticities in government

Elasticity of demand and effect on indirect taxation.

Demand elasticities in business

Factors that affect the price elasticity of demand

In this paper, we discuss the microeconomic concept of elasticity of demand. Elasticity of demand, a term which refers to the responsiveness of the demand of a given commodity to change is very integral for the efficient operation of businesses and the government (Hays and DeLurgio,2008).The concept of elasticity of demand which in a way may refer to the responsiveness of the amount of quantity of a product which is demanded to the change in disposable income, price of a good as well as price of related goods is noted to be a subject of discussion in virtually all the textbooks on microeconomic principles. In this paper, we perform a critical evaluation of the view that the knowledge of the various elasticities of…

marketing mix pubs entice gamblers? 2. Ethical issues marketing pubs, impacts individuals, groups society a . The answers specific case situation. CASE STUDY: Drinking gambling: What core business pubs? Introduction Known slot machines world, 'pokies' a business continues grow Australia.

Setting the context

The gambling industry is often associated with the large American casinos, which attract wealthy individuals from across the globe, and which are luxurious and enticing. These casinos integrate the entire gambling act in an overall greater experience of luxury and elegance.

But the industry of gambling has suffered some notable changes throughout the past recent years, in the meaning that it became more accessible to the average consumer. Nowadays then, gambling occurs in corner street pubs all over Australia, normally through slot machines (pokies) and the phenomenon raises some notable social issues. For instance, the people most affected by financial loses as a result of pokies are…

These refer to the characteristics of the political and regulatory environment (P), the economic environment (E), the socio-cultural environment and finally, the technological environment. The analysis of the climate in which an organization activates is also known as the PEST analysis.

4.1 Company

Product Line

Starbucks offers a wide selection of coffee-based beverages, with both caffeine and without caffeine. Aside their coffee beverages, they also offer whole-bean coffees, food items and coffee-related products and hardware equipment. "Starbucks stores offered a choice of regular or decaffeinated coffee beverages, a special "coffee of the day," and a broad selection of Italian-style espresso drinks. In addition, customers could choose from a wide selection of fresh-roasted whole-bean coffees (which could be ground on the premises and carried home in distinctive packages), a selection of fresh pastries and other food items, sodas, juices, teas, and coffee-related hardware and equipment."

About 61% of the sold items…

mall-Business Management & Entrepreneurship

The fruition of many years of dreaming and planning will be realized through the opening of a restaurant in the Tri Cities area. Opening any business requires serious planning and calculations, yet the special needs of a restaurant are particular to the idea that many restaurants have gradual and long-term returns on investment. tart-up costs are often very significant with hard goods and food costs making up a very large output, not to mention procuring a location and either a purchase or lease and either building or remodeling space to meet the needs of the business and procuring the real estate.

Breaking even is often a guiding light at the end of a very long tunnel, between six months and two years depending on the region, and turning a profit often takes much longer. Another consideration is of coarse that restaurants usually do not provide a…

The research results will demonstrate that alcoholism is a disease and support this notion with overwhelming evidence.

Conclusion

In short, alcoholism is a major problem for all countries across the world. Alcoholism destroys lives and tears many families apart. The purpose of this argumentative research paper is to demonstrate with supporting evidence that alcoholism is a disease and not a social stigma.

orks Cited

Foroud Tatiana, Howard J. Edenberg, and John C. Crabbe. "Genetic research: who is at risk for alcoholism?." Alcohol Research & Health 33.1/2 (2010): 64-75. Academic Search Complete. EBSCO. eb. 9 June 2011.

Organization, orld Health. "Society should focus on reducing the negative impacts of alcohol." Alcohol. Ed. Andrea C. Nakaya. Detroit: Greenhaven Press, 2008. Opposing Viewpoints. Gale Opposing Viewpoints In Context. eb. 10 June 2011.

"Survey:…

" (U.S. Secuities and Exchange Commission Annual Repot No. 1-2217)

Economical and Political Influences:

Economical and political conditions in the intenational maket place include: "civil unest, poduct boycotts, govenmental changes and estiction on the ability to tansfe capital acoss bodes." It is vey possible that the cuent instability in economic and political conditions in the Middle East, Noth Koea, Iaq o elsewhee as well as continued teoism could advesely impact the Company's financial esults in business."

Othe factos include: "Changes in the nonalcoholic beveages business envionment which is inclusive of changes in consumes pefeences due to health o nutition aspects, competition pessues in poduct and picing competitive poduct. Othe changes such as changes in foeign cuency fluctuation and inteest ates as well as othe capital maket conditions, weathe conditions advesely effecting the Company by a eduction in demand, vaiations in effectiveness of advetising, maketing and pomotions. Fluctuations on cost and…