Alcoholic Beverage Essays (Examples)

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Beverage and Tobacco Industry

Words: 412 Length: 1 Pages Document Type: Essay Paper #: 96512427

Beverage & obacco

Beverage and obacco Industry Analysis


Although the beverage and tobacco industry face mounting obstacles to their success, there are also an infinite number of possible opportunities. One clear opportunity is provided by emerging markets. he numbers of individuals who have greater levels of disposable incomes are increasing exponentially in the developing world. his represents a tremendous opportunity for corporations in the beverage and tobacco industry to tap into these emerging markets. Another opportunity for this industry can be thought of in terms of a localization initiative. here are growing concerns in industrialized nations which are centered on health issues. hus the beverage and tobacco industry stands the potential to innovate based on the consumer demands. hey could create a diversified product portfolio that was catered to the needs of the specific market.


here are a growing number of potential threats that plague the beverage and…… [Read More]

There are a growing number of potential threats that plague the beverage and tobacco industry. The first is the trend that is emerging in many of the industry's primary markets which is that the consumers are becoming more health conscious. Thus consumer demand for tobacco products and unhealthy beverages that contain ingredients such as high fructose corn syrup are diminishing rapidly. Many consumers are dedicated to living more healthy lifestyles and as a consequence they are shunning products that are not consistent with this preference. Another threat that is driven by consumer preference but represent an entirely different level of threat is that many health considerations are actually the subject of increasing regulations. For example, many cities have chosen to ban smoking from public spaces as well as prohibit unhealthy beverages being sold at places such as schools.


There are a countless number of manufactures and suppliers in this industry. Phillip Morris is one of the world's largest tobacco companies which name was officially rebranded in 2003 under a new name known as Atria. Atria also holds a significant stake in Kraft foods and also subsidiaries that operate in the wine industry. PepsiCo is one of the largest food and beverage companies and the largest U.S. based firm in the industry. InBev is one of the largest alcoholic manufactures and distributors in the world and operates in over one hundred thirty different countries. It recently purchased Anheuser-Busch in 2009 which significantly increased the size of the operations. To complete the deal, the United States required that InBev quit importing certain brands of beers to the U.S. market so that InBev would meet anti-trust regulations.
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Adult Children of Alcoholic Parents Compared With Adult Children of Non-Alcoholic Parents

Words: 10855 Length: 39 Pages Document Type: Essay Paper #: 27647890

Adult Children of Alcoholic Parents Compared with Adult Children of Non-Alcoholic Parents

I Situations Faced by Children of Alcoholic Parent(s)

II ehavior of Children with Alcoholic Parent(s)

II Hypothesis #2

I The Possibility of Developing Alcoholism on ACOA's

II ACOA's have Lower Self-Esteem Compared to Non-ACOA's

Comparing the Differences etween ACOAs and Non-ACOAs in Terms of Social and Intimate Relationships

IV Protective Factors For Resiliency

I Participants

II Instruments

Annotated ibliography

Children of Alcoholics Screening Test

Are You an Alcoholic?

Intimate ond Measure

Emotional and Social Loneliness Scale

Self-Esteem Scale

The family is one of the most important institutions in our society today. It is from our family where we are able to develop ourselves and start the journeys we take in life. Usually, the upbringing of each family member depends on the psychological nature of the other members who are able to provide influence or may have cause effects…… [Read More]


Velleman, R. (2002). The Children of Problem Drinking Parents.

Institute of Health & Medicine, University of Bath.

1996). Children of Alcoholics. Alcohol Health.

Common Characteristics of Adult Children of Alcoholic Parents.
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Hotel Food and Beverage Cost

Words: 3327 Length: 10 Pages Document Type: Essay Paper #: 53277460

In this regard, Neely advises that a "Menu has to deliver the desired target food margin percentage whilst offering a variety of tastes across a range of price points, and conform to the expectations of the brand concept" (252).

Storeroom Control. Clearly, without adequate security procedures in place, a hotel's storeroom can turn into a major center for pilferage and other shrinkage. Key control is essential to this security if electronic locks are not in place (Sunstrom 59). If physical keys are used, or a combination of approaches is elected, Sunstrom recommends that the key numbering system follow that recommended by the American Hardware Association (AHA). Under the AHAs system, the grand master key is designated with a single upper-case letter; the next level of master keys would be the previous letter designation and another letter. Change keys (these are single keys that operate a single door) are designated with…… [Read More]

Works Cited

Atkinson, Sally and David Butcher. (2003). "Trust in the Context of Management Relationships: An Empirical Study." SAM Advanced Management Journal 68(4):24.

Baird, Douglas G. And Robert K. Rasmussen. (2003). "Chapter 11 at Twilight." Stanford Law Review 56(3):673.

Baum, Joel A.C. And Paul Ingram. (1997). "Chain Affiliation and the Failure of Manhattan Hotels, 1898-1980." Administrative Science Quarterly 42(1):68.

Beaudry, Mark H. (1997, March). "One for the Road." Security Management 41(3):79.
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Organizational Theory Cosmopolitan Beverage Company

Words: 2171 Length: 8 Pages Document Type: Essay Paper #: 37432516

We were continuously advancing on the market with our very affordable price, giving customers greater marginal contribution or profit.

When the fruitful effort resulted to increase market share and improve operational procedure, the Company was able to slowly recover lost resources and market share was gradually growing. This gave chance for the Company to return back to its employees the hard work earned. The first bonus was given after three years of hard work and loyalty. Also, a scheme of add-on commission was given to Sales Personnel who meet or exceeds target volume sales.

Coupled with hard work and faith to success, the market share of Cosmo Soda continually increased during the next years. On the third year, the Company was able to put up one provincial plant for better distributions. The next years, an additional two were also constructed.

In addition to the geographical growth, the Company had decided…… [Read More]

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Cocacola Is the Market Leader in Beverage

Words: 686 Length: 2 Pages Document Type: Essay Paper #: 49455367

Cocacola is the market leader in beverage and fuzzy drinks category in United States. Pepsi co. is 2nd in the lead to coke. Despite being a multi-brand company, comprised of Pepsi cola and Frito Lays, the brand Pepsi hasn't been able to knock off Coke from the top spot for a long time now. Tropicana, Gatorade and Aquafina bottled water are other brands that Pepsi Co relies on. Combined revenue from all these leading brands make PepsiCo. The biggest non-alcoholic company.

Pepsi has always been a market innovator in terms of advertising and media communications. ecently heavy expenditure has been done on internet display advertising and community engagement through social media. Other than that the traditional media mix comprises of leading Television and radio networks. Cable television advertising and national TV / adio advertising deliver the maximum spots for Pepsi. Advertising is being done on leading national newspapers and magazines,…… [Read More]


Bloomberg (2012), PepsiCo May Boost Marketing Budget to Take On Coca-Cola: Retail, Retrieved on February 5, 2012 from:

Statista (2011), Estimated U.S. ad spending of PepsiCo in 2010 by medium (in million U.S. dollars), Retrieved on February 6, 2012 from: 

Advertising Age (2011), Database of 100 leading national advertisers, retrieved from
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Business - Ethical Issue the

Words: 1150 Length: 4 Pages Document Type: Essay Paper #: 35521927

III. The federal government does regulate foods for safety but plays no role in limiting how much unhealthy foods children eat when in their parents' care. On the other hand, the fact that government programs now make a specific effort to improve the ratio of healthy food choices to unhealthy food choices in public education demonstrates that without some controls, children will make unhealthy choices and eat more unhealthy foods than is good for them.

IV. Children do not develop will power by being exposed to temptation without a specific reward or an immediate consequence associated with making the more beneficial choices (Gerrig & Zimbardo 2005). Providing children with the information that eating too much unhealthy foods will have adverse consequences in several decades is not a sufficient motivation for them to eat less unhealthy food than they wish to at the moment.


The arguments put forth against the…… [Read More]


Belch, G, Belch, M. (1998) Advertising and Promotion: An Integrated

Marketing Communications Perspective. Irwin/McGraw-Hill: New York

Gerrig, R., Zimbardo, P. (2005) Psychology and Life 17th ed.

Allyn & Bacon: New Jersey
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Coca Cola Company Overview Coca-Cola

Words: 2273 Length: 7 Pages Document Type: Essay Paper #: 3801715

Typically, buyers have the ability to switch their tastes from one soft drink brand to the other.

Barrier to Entry: It is very difficult to enter the industry due to several factors:

First, a new firm will need to implement economic of scale to enjoy cost reduction and compete favourably within the industry. To establish economic of scale, a new firm will require huge capital investment ranging from several millions of dollar. Huge capital needed to enter the industry serves as a barrier for a new firm. More importantly, a new firm will need to overcome the tremendous marketing muscle to establish market presence within the industry, and entering into the industry requires substantial capital. Moreover, government regulation is another factor making entry into the industry very difficult. egulations such as Soft Drink Inter-brand Competition Act are making the new entry nearly impossible in the U.S. market.

Assessment of the…… [Read More]


Annual Report, (2010). Coca Cola Company. USA.

Frost and Sullivan Research (2011).Financial Assessment of Non-alcoholic Beverages Market. Frost and Sullivan Research Service.USA.

IMAP (2011). Food and Beverage Industry Global Report -2010. A IMAP Consumer Staple Report.

Lagos, T. & Smith, V. (2001). Analysis of the Coca-Cola Company. Massachusetts Institute of Technology.
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Jerzee Fresh Natural Drinks

Words: 1171 Length: 4 Pages Document Type: Essay Paper #: 85601383

Jerzee Fresh

The author of this report has been asked to construct a business plan and analysis relating to a hypothetical non-alcoholic beverage (NAB) company. In this case, the company will be Jerzee Fresh. It will focus on drinks that are made entirely of organic fruits and vegetables. As might already be obvious, the drink will be geared towards people in the community that are healthy and active. Included in this analysis will be the significance of the name, the revise mission statement and the justification for its components, a few reasons why this particular NAB was selected, a SWOT analysis of the new brand, a strategic position that will be taken and an overview of the distribution channels that will exist. Something else that should be mentioned are regulatory risks and a few other items. While the healthy drink industry is getting very crowded, this is indeed because there…… [Read More]

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Hardship Letter - Nutritional Analysis

Words: 1376 Length: 5 Pages Document Type: Essay Paper #: 30738672

Subject should also increase fat intake to better balance his diet.

Subject's fiber consumption was so far in excess of DV that negative digestive consequences cannot be ruled out.

Salt intake was more than the DV, but could be easily corrected with some minor dietary changes.

The Food Standards Agency has developed the Eat Well Plate as an easy to follow nutritional guideline.

The Eat Well Plate is a visual display and quick reference for consumers to better balance their diets in compliance with the DV's. Analysis revealed a shortfall in fruits and vegetables as well as bread, rice and pasta - the two largest sections of the plate. Subjects fat consumptions were well below the DV's, but per the Eat Well Plate are the smallest category recommended.

ecommendations for Subject's improved nutritional balance would include increased caloric intake, weighted heavily in the fruits and vegetables, breads, rice and pasta…… [Read More]


Nutritional Analysis Tool 2.0, created July 1999, retrieved January 31, 2009
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Economist Approach the Production and Sale of

Words: 1784 Length: 4 Pages Document Type: Essay Paper #: 51553273

economist Approach

The production and sale of alcoholic beverages contribute a small share in national product in the United States and in other advanced economies. However, the damaging effects of alcohol consumption on health and safety constitute a very significant economic burden, reducing our overall standard of living. Chronic heavy drinking causes organ damage that result in disability and early death. Other possible consequences include cognitive impairment, addiction, reduced productivity, neglect of family responsibilities, and birth defects. The acute effects of alcohol abuse are still more costly: traumatic injury and property damage from accidents, criminal victimization, domestic violence, unwanted sexual encounters and venereal diseases, and hangover. In sum, alcohol is not just another commodity. Around the world, historically and currently, public concern about the consequences of excess alcohol consumption for individual health and community well-being has been incorporated in cultural norms, which are often reinforced by private rules and government…… [Read More]


B.Tucker, I. Survey of economics. In I.B.Tucker.

Frank J.Chaloupka, M.G. The Effects of price on Alcohal Consumption and Alcohal Related problems.

Frank J.Chaloupka, p. G. (n.d.). National institute on Alcohal Abuse and Alcohalism. Retrieved from The Effects of Price on Alcohal Consumption and Alcohal related problems: 

J.Moore, P.J. (n.d.). Health Affairs. Retrieved from The Economics of Alcohal Abuse And Alcohal Control Policies:
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Coca Cola Company Course Name Course Number

Words: 2416 Length: 8 Pages Document Type: Essay Paper #: 90390993

Coca Cola Company

The organization of choice for this paper is the Coca-Cola Company that is operating in beverage industry for more than a century principally manufacturing, distributing, and marketing nonalcoholic beverages globally. It mainly offers sparkling and still beverages. The Coca-Cola Company is a USA-based company, headquartered in Atlanta, Georgia and founded in 1886.

Amongst the market leaders in the beverage industry, Coca-Cola Company fights to remain on the top. Keeping up its reputation and serving the masses throughout the globe since the past many decades the company continuously adapts its product and process in order to satisfy the customers to the maximum possible extent. This research paper analyses the organization using the PESTEL analysis and SWOT along with an analysis of the information needs of the organization and how a customer relation management system (CM) can be integrated into this giant beverage firm that has ruled the beverage…… [Read More]


August W. Giebelhaus (May 13, 2008). "Coca-Cola Company." The New Georgia Encyclopedia. Georgia Humanities Council

Coca Cola Company, n.d. Global Reporting Initiative (GRI) Index. Retrieved Oct 19, 2011 from

Coca Cola Company, n.d. Mission statement. Retrieved Oct 19, 2011 from

Coca-Cola Goes Live With Global Consolidation, n.d. Planning, Reporting and Decison Making Using mySAP.COM." SAP United States. SAP.
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Matching Terms Writ of Mandamus

Words: 1871 Length: 5 Pages Document Type: Essay Paper #: 58268701

8. State the "law of the case" of each of the following: (10) a) Gonzales v. Raisch: ffirmed Oregon statute allowing doctors to prescribe controlled substances in assisted suicide and invalidated ttorney General's statutory interpretation that assisted suicide does not constitute practicing medicine..

b) First National Bank v. Bellotti: Invalidated Massachusetts law criminalizing corporate use of corporate funds to promote political agenda as a violation of corporations right to Free Speech under the 1st mendment..

c) Kelo v. New London: State power of eminent domain properly used even though taking of property inured to benefit of one private entity over another, because its effect was beneficial to the community..

d) darand v. Pina: Overturned Metro v FCC and decided that any type of racial classification used by any government agency triggers strict scrutiny.

e) Cole v. Burns International Security Systems: Employers may require employees to waive their right to litigate…… [Read More]

A b) Cole v. Burns International Security Company: D.C. District Court applies SCOTUS ruling in Gilmer, to uphold pre-employment arbitration agreements that meet the 5 elements of fairness articulated in Gilmer.

10. Respond to a colleague who asserts that we need to get rid of these liberal activist judges and replace them with conservative judges who interpret the law and do not make the law. (5)

The 2000 SCOTUS decision terminating the by-hand vote count then underway in Florida is a perfect example that "conservative" justices with no prior history of "liberal" statutory interpretation, in fact, make law, as evidenced in the way five "conservative" Republican justices effectively awarded the presidency to George W. Bush by their whim under the color of "judicial interpretation."
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History of the World in

Words: 1369 Length: 4 Pages Document Type: Essay Paper #: 90662784

The first piece of literature that has endured over the years, the Epic of Gilgamesh, also testifies about the existence and consumption of beer, even attributing it the power to signify the civilization as opposed to the world of the beast that did not have any use of such drink. One of the heroes in the legend, Enkidu, is brought into the civilized world though the contact with a woman, consumption of beer and hygiene: "Enkidu's primitive nature is demonstrated by his lack of familiarity with bread and beer; but once he has consumed them, and then washed himself, he too becomes a human and is then ready to go to Uruk, the city ruled by Gilgamesh" (the History of the World in ix Glasses, p.27). The first recorded literary piece is linked with the largest city in Mesopotamia and the first alcoholic beverage to be used by humans at…… [Read More]

Standage, Tom. A History of the World in Six Glasses. 2005. Walker Publishing Company. New York

Beer Institute. Retrieved: Oct 17, 2009. Available at:

A History of Beer. Retrieved: Oct 18, 2009. Available at:
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Positioning of a Product in a Marketplace

Words: 1199 Length: 4 Pages Document Type: Essay Paper #: 16366809


Perceptual mapping is a method by which a product can be positioned in the marketplace. It allows marketers see where the competition is positioned, which is valuable for a couple of reasons. One is that the product can be positioned in a blind spot, an area on the map where there are few competing products. The other is that the marketing team understand which competitors represent the most direct threats, and why.

The product we are mapping is a line of Coca-Cola mixed drinks. These included Coke & Rum, Whiskey & Coke and other such mixed beverages. Such products are known in Europe and are particularly common in Germany in the same premixed format that we are charged with launching. In North America, however, there is little knowledge of these products. Consumers are only familiar with drinks they have mixed themselves. Moreover, consumers are familiar with the Coke brand,…… [Read More]

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Opening a Restaurant How the

Words: 5551 Length: 12 Pages Document Type: Essay Paper #: 34135256

Tose additional taxes are determined at te local level, but Clark County does not impose tose additional taxes. Indiana is also one of te states tat impose state income taxes; terefore an employer in Indiana must prepare witolding information for its employees. Te general requirements of state income tax witolding in Indiana may be found in Ind. Code § 6-3-2.

Finally, in Indiana, business licenses and permits are a matter of local and county law, and tose requirements will be examined in te local law section.

Labor and wage issues are of major concern to employers and are covered by a wide range of laws, ranging from occupational safety issues to weter or not an employer can loan an employee money. An employer must understand all of tese laws in order to be in compliance wit state labor laws. Indiana maintains a state minimum wage, wic is governed by Ind.…… [Read More]

Katzenbach v. McClung, 379 U.S. 294 (1964). Retrieved from Findlaw website:
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Strategic Marketing Plan Angostura LTD Related Company

Words: 3855 Length: 13 Pages Document Type: Essay Paper #: 15713526

strategic marketing plan ANGOSTUA LTD related company ( alcohol related). identifing incorporating marketing objective. Use format: SITUATIONAL ANALYSIS -Introduction -Company background -Vision -Mission (analyse) -Corporate objectives (financial & financial) -Portfolio analysis BCG show SBU -For SBU selected state critical success factors, unique resources & core competences give a competitive advantage INDUSTY & ENVIONMENT ANALYSIS -pestle implications -SPICC a table -7S's a table -7P's a table -Key drivers change -sector trends COMPETITO ANALYSIS -Porters forces -Identify major competitors, analyse including strategies -Customer analysis competitor -Portfolio analysis competitor -Company's SWOT -Two major competitor's SWOT PODUCT / MAKET FOCUS -Marketing & Product Objectives, SMAT objectives -Target Market -Segmentation -differentiation -positioning MAKETING POGAMME -Include marketing mix, financial data projections (past current sales revenue 3-year forcast (budget) showing sales, gross operating profit) -Option Ansoff growth strategy (choice & ) 2 strategies needed, market penetration objective -Promotional Gantt chart -Assumptions & Contengencies -Control.

Strategic marketing plan…… [Read More]


Clark, W., 2011, Heineken SWOT analysis, eHow, accessed on August 20, 2012

Dukcevich, D., 2001, Stock focus: alcoholic beverage companies, Forbes,  last accessed on August 20, 2012

Lamb, C.W., Hair, J.F., McDaniel, C., 2008, Essentials of marketing, Cengage Learning

Moore, D.S., 2009, The basic practice of statistics, Palgrave Macmillan
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Alcohol Advertisements the Consumption of

Words: 1424 Length: 4 Pages Document Type: Essay Paper #: 94896752

Instead, their main aim is to encourage increased usage of a particular brand by those who already consume alcohol, and to encourage brand loyalty. In other words, the main objective is market share. Advertisers who reach their goals gain market share at the expense of others in the same market, who lose share. The total market for the product is not increased.

Hanson uses a practical example from the United States to illustrate the reasons why advertisers do not focus on increasing the total alcohol market. He notes that the total market value of beer per year in the United States is about $50 billion. If a beer company increases its market share within this market by 1%, this would amount to a $500 million increase in sales. An increase of the total beer market by 1%, on the other hand, would mean an increase of only $50 million in…… [Read More]


ABAC (2009). Alcoholic Beverages Advertising (and Packaging) Code. Retrieved from:

DSICA (Distilled Spirits Industry Council of Australia, Inc., 2011). Australian Alcohol Consumption. Retrieved from:

FARE (Foundation for Alcohol Research and Education, 2012). Alcohol Advertising. Retrieved from:

Hanson, D.J. (2012). Alcohol Advertising. Alcohol: Problems and Solutions. Retrieved from:
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History of the World in

Words: 1289 Length: 4 Pages Document Type: Essay Paper #: 1853217

Anyone can virtually make wine out of grapes. The quality of the grapes is the first and most important feature in the wine production and only after that are there other factors involved that influence the final product.

Standage considers the first distinction between Eastern and Western thught and civilization closely linked to the attitude the two cultures from two opposite regions of the globe had when it came to wine consuming. While Greeks drank wine at formal parties, making it more a part of a ritual destined to loosen tongues and relax while sharpening the minds and setting imagination loose, the Persians, mostly drank beer as a part of their nourishment and even when they drank wine, it was not for intellectual purposes of for the pleasure of savoring it, but more as a display of wealth and power, as it was the case mentioned before. Based on such…… [Read More]

Like, beer, the wine was nourishment, the beverage for feasts, celebrations and intellectual gatherings, but also an element of religious rituals and even medicine. As alcoholic beverage on the table of the poor and rich alike it is still praised for its benefits just as it is blamed for the destruction of families and the perversion of whole societies that fell its victim. It is, of course, not the wine, but the human nature, subject to greed and sometimes the victim of its own inability to keep moderation in sight at all times.

Standage, Tom. A History of the World in Six Glasses. 2005. Walker Publishing Company. New York

McGovern, P. Ancient Wine: the Search for the Origins of Viniculture. 2003. Princeton University Press. Princeton Historical Timeline. Georgian Spring. A Magnum Journal. Retrieved; Oct 18, 2009. Available at:
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Shades of Green This Project

Words: 3642 Length: 14 Pages Document Type: Essay Paper #: 73116552

This also means that the prices must be reasonable. The resort also has an opportunity to make substantial revenue from this asset because it is open to the general public.

Entertainment- entertainment also has the capacity to generate revenue for the resort. The resort has banquet facilities that can accommodate bands and other types of entertainment. These banquet facilities were added on as part of the restoration of the resort and have proven to be a valuable revenue generating asset.

Gift Shop/Souvenir Items- ecause the resort is located so close to Disney land and designed to accommodate families the resort sells souvenirs and other products in its gift shop. Therefore the gift shop is a revenue generating asset. Once again the resort has to be careful to sell the memorabilia and other items at a discounted price because these items are available throughout the city.

Rentals/services-there are several things that…… [Read More]


United States ArmyFiscal Year 2004 MWR Annual. Retrieved September 11, 2005 from; Report.

Armed Forces Recreation Center. Retrieved September 11, 2005 from;

Armed Forces Recreation Centers Expand in Florida, Germany. Retrieved September 11, 2005 from;

Armed Forces Recreational Center Uses Federal Government ESPC to Achieve Goals. Retrieved September 11, 2005 from;
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Ethics and Morality the Art

Words: 2710 Length: 8 Pages Document Type: Essay Paper #: 94162215

5. Eating food that falls on ones shirt - if a person is in public, they should use a napkin to remove the food off of their shirt and have a waiter dispose of it (Dining Etiquette, n.d.).

If one is at a meal or at a business acquaintance's residence, and have just been dished up a serving of appetizing stuffed mushrooms and they are allergic to them, they should politely refuse them if they would seriously be harmed. The hard fast rule is as far as feasible. One should not make a commotion and embarrass anyone. If one suffers from food reaction or has a particular partiality, they should tell the host when they agree to the invite. At a buffet or great assembly it is very easy to pass up getting food that one doesn't consume. However, in a number of circumstances it would be extremely uncomfortable if…… [Read More]


Business Dining Skills for Job Seekers. (2010). Retrieved October 14, 2010, from World ClassBusiness Etiquette Web site: 

Dining Etiquette. (n.d.). Retrieved October 14, 2010, from Web site: 

Echlin, Helena. (2010). Doggy Bag Dilemma. Retrieved October 14, 2010, from Chow Web site:
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Human Being and How They

Words: 1682 Length: 5 Pages Document Type: Essay Paper #: 59093002

Much of the nature of the widespread use of alcohol at this time is cited by the author, who also notes the high rate of alcoholism among slaves, the way women drank in private so their family would not know, the relationship of alcohol use to social position, and so on. Drinking was only one factor marking social divisions, and it as one of the few that could be controlled. Rorabaugh emphasizes the nature of the problem, or at least one possibility for its nature, with his sub-title "An American Tradition," suggesting that being drunk is somehow an American tradition and that the subject needs to be approached form that standpoint.

Rorabugh writes well, as does Johnson, and both books are readable and make coherent arguments that are fully referenced and well reasoned. Both books deal with a segment of the larger American social order, and both books contain controversial…… [Read More]

Works Cited

Johnson, Paul E. The Kingdom of Matthias. Oxford: Oxford University Press, 199

Rorabaugh, W.J. The Alcoholic Republic, New York: Oxford, 1979.

Trahair, Richard C.S. Utopias and Utopians: An Historical Dictionary. Westport, Connecticut: Greenwood Press, 1999.

Richard C.S. Trahair, Utopias and Utopians: An Historical Dictionary (Westport, Connecticut: Greenwood Press, 1999), 219.
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Analyzing the Business Plan

Words: 5509 Length: 18 Pages Document Type: Essay Paper #: 41293888

Business Plan

Company Description

Fountain Inc. is a company that will be set in the non-alcoholic beverage industry. In particular, the company will focus on producing energy drinks to the market. Fountain Inc. intends to provide the consumer market with an ostentatious product combined with outstanding value, manufacturing and retailing a drink that not only increases and boosts the consumers' energy, but also congruently provides an enjoyable and satisfying taste. In recent periods, statistics indicate a steady increase in the consumption levels of energy drinks, not only in the United States, but globally as well. The main headquarters of Fountain Inc. will be situated in the state of Ohio.

Mission and Vision

The mission of the company is to manufacture non-alcoholic beverages that have a transcendent taste that will oppose all other beverages in the marketplace and one that offers an energizing feel to the customers enduring for a lengthy…… [Read More]


Abrams, R. (2001). Five F's of motivating customers. Enquirer. Retrieved 16 January, 2016 from:

Abrams, R. M. (2003). The Successful Business Plan: Secrets & Strategies. Canada: The Planning Shop.

Caffeine Informer. (2015). Top 14 Energy Drink Dangers. Retrieved 16 January, 2016 from:

Dickson, P. R., Ginter, J. L. (1987). Market Segmentation, Product Differentiation and Marketing Strategy. Journal of Marketing, 51(2), 1-10.
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Australian Tax on Wine Business Submission -

Words: 2122 Length: 6 Pages Document Type: Essay Paper #: 65157596

Australian Tax on Wine

usiness Submission - Australian Tax on Wine

With the Australian government seeking to impose additional taxation upon the use and sale of wine, there have been many outcries of indignation arguing how this would affect the Australian wine industry, and eventually the Australian economy. However, what needs to be considered are the consequences and the public cost of continuing with the discounted taxation to which wine makers in Australia are currently subjected to. The effect on the Australian GDP needs to be taken in to account with the harms that alcoholism in the increasingly youth population is set to unleash, if made available readily and at subsidized prices.

The risks and problems that have arose from the increased alcohol consumption by the Australian public in recent years, especially the young generation, point towards a possible increase in the health deterioration of most Australians while also impacting…… [Read More]


ABS. (2013, February 22). Australian Wine and Grape Industry, 2011-12. Retrieved from Australian Bureau of Statistics: 

Anderson, K. (2010, May). Reforming taxes on wine and other alcoholic beverage consumption. Wine Economics Research Centre Working Paper No. 0810 . Australia: University of Adelaide.

Andrews, T. (2013). Stop the wine Supertax! Retrieved from Australian Taxpayers' Alliance:

Government, A. (2011). Australian National Preventive Health Agency. Retrieved from
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History of the World in

Words: 1287 Length: 4 Pages Document Type: Essay Paper #: 9274352

111), a product that gathered both good and evil forces on its way, a drink that could not have become global without the use of the slaves on a mass scale.

long their existence, the spirited drinks were designated as medicine, recreational drinks for pastime, means of social control, and due to the high degree of addiction that set in as soon as they moderation went out of the way, a source of distress for those who became addictive and their families. Rum, the first to replace the ratios of beer of the British ships and the main ingredient in the first cocktail, became the favorite drink of the English settlers who came to Virginia hoping to find a new source of wealth for them and their country. The second cocktail based on rum came on the tables of the Englishmen in the New World, under the form of punch.…… [Read More]

After centuries of using the spirits as a trade currency and means of alleviating during hard time, at the beginning of the twentieth century, the United States came to a stage when a movement that started by the middle of the nineteenth century will spread and end in the Prohibition era, with the Eighteenth Amendment to the U.S. Constitution. Health and religious reasons had led more and more people to believe that the only answer to the loss of moderation was to ban the production and consumption of alcoholic beverages altogether. Today, the period of fourteen years when the Eighteen Amendment was in use, is regarded as e period of experimentation that proved once again that any interdiction attracts the rise of illegal activities meant to work around it.

Standage, Tom. A History of the World in Six Glasses. 2005. Walker Publishing Company. New York

Drink: The History of Alcohol 1690-1920. The National Archives. Retrieved: Oct. 20, 2009. Available at:
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Explanation of the Shoulder Tap Crime

Words: 702 Length: 2 Pages Document Type: Essay Paper #: 10485031

Party hosts should be held accountable when minors gain access to alcohol at their parties/events. Many states have enacted statutes that hold the hosts of parties liable for any alcohol -- related injuries that occur as a result of the hosts providing or allowing minors to drink at these parties (National Conference of State Legislatures [NCSL], 2014). These statutes include injuries to the minor in question as well as anyone else who is injured as a result of the minor getting access to alcohol at parties/events. In some states the laws are more general such that the liability is not just limited to the minor who was allowed to drink but to anyone allowed to drink to the point where they caused injury/harm/death of another person as well as any damage incurred to other people. Most of these statutes also hold hosts liable for property damage related to these circumstances…… [Read More]


National Conference of State Legislatures. (2014, March 27). Social host liability for underage drinking statutes. Retrieved on July 18, 2015 from

National Youth Rights Association. (2015). Drinking age and alcohol laws for all 50 states.

Retrieved on July 18, 2015 from

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Alcohol and Business Ethics Introduction Moral Society

Words: 2393 Length: 8 Pages Document Type: Essay Paper #: 21843991

Alcohol and usiness Ethics

Introduction moral society is built on the basis of a number of unspoken, but generally agreed upon social issues. A moral society generally applies the maxim "treat others in the way you would like to be treated" and this proverb, although it's heard more frequently in the school play yard than in the corporate boardroom, should affect business decisions which affect the community at large. Some would say that operating a business within legal boundaries is not an accurate measure of an ethical business. Within the past few decades, advertising has become the focus of ethical pressure. The 'Joe Camel' cartoon character developed as a spokesperson - mascot for the camel cigarette was pulled after community outrage that the furry, cute character was likely an attempt by the company to market their addictive and destructive products to children.

A tremendous pressure has been brought to bear…… [Read More]


Carson, S. (1995) The Nature of a Moral Business Person. Review of Business, Vol. 17.

Cappel, J., and Windsor, J. (1999) A Comparative Study of Moral Reasoning. College Student Journal, Vol. 33.

Cummings, Christian. (2001) Alcopops. Accessed 25 March 2004. Available from: (

Don't join the alcopop generation (2001, May 21) U.S. News & World Report.
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Business Plan For YOLO Concepts

Words: 2718 Length: 6 Pages Document Type: Essay Paper #: 47096797

YOLO Concepts
A majority of businesses prefer to maintain the same status quo and they prefer not to make any drastic changes that would result in changes in the way they conduct their operations. This holds true in the entertainment industry where revelers frequent the same spots every other day and they only get to experience the same thing as they had last time. This becomes monotonous and customers will begin searching for new experiences from other night clubs and entertainment spots.
Business Description
A. Purpose
YOLO Concepts is pop-up format Limited Liability Company that concerns itself with the running, management, and operation of entertainment events in New York City. YOLO Concepts is not a fixed brick-and-mortar establishment. Instead, it is a flexible ‘nightclub on the move’ that seeks to entertain party goers by setting up temporary party spots in unexpected locations like vacant warehouses, building rooftops, private residences,…… [Read More]

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Coca-Cola Strategy

Words: 2637 Length: 8 Pages Document Type: Essay Paper #: 94834904

Coca Cola

Summary of the Company

Coca-Cola is a manufacturer and sometimes distributor of non-alcoholic beverages. The company was founded in 1886 in Atlanta, where the company is still based. It was concocted by John Pemberton, who then sold the product in soda fountains and pharmacies. The name comes from key ingredients, including cocaine and Kola nut, and the drink was initially marketed as a medical tonic. Coca-Cola was initially a syrup that was sold, to which carbonated water was added at the time of dispensing. The company spread nationwide in the early part of the 20th century, and began overseas expansion (Bellis, 2015).

The first major shift in the business model came in the 1960s when the soda fountain -- the main distribution point for the product, began to fall out of favor (Bellis, 2015). To some extent, this was replaced with fast food restaurants, another primary distribution point,…… [Read More]


Bellis, M. (2015). The history of Coca-Cola. Retrieved April 24, 2015 from

Coca-Cola Form 2014 Form 10K. Retrieved April 24, 2015 from

Hebblethwaite, C. (2012) Who, what, why: In which countries is Coca-Cola not sold? BBC News. Retrieved April 24, 2015 from

Interbrand (2014). Rankings. Interbrand. Retrieved April 24, 2015 from
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Alcohol Drinking Among Young Jews

Words: 23454 Length: 3 Pages Document Type: Essay Paper #: 67540801

Paenting Style Influence on Excess Alcohol Intake Among Jewish Youth

Clinical Psychology

The health hazads that ae associated with adolescent alcohol use ae well documented, and thee is gowing ecognition among policymakes and clinicians alike that moe needs to be done to addess this public health theat. The pupose of this study was to examine the effects of diffeent paenting styles on alcohol consumption levels among Jewish college students in the United States. The study daws on attachment theoy, social leaning theoy, and a paenting style model as the main theoetical famewoks to evaluate the effects of diffeent paenting styles on alcohol consumption levels among Jewish adolescents to develop infomed answes to the study's thee guiding eseach questions concening the elationship between peceived paenting style and excess alcohol use of male, Jewish, college students aged 18-26 yeas, the elationship between academic achievement and the alcohol use fequency of male Jewish…… [Read More]

references to gender.

Scoring: The PAQ is scored easily by summing the individual items to comprise the subscale scores. Scores on each subscale range from 10 to 50.

Author: Dr. John R. Buri, Department of Psychology, University of St. Thomas, 2115

Summit Avenue, St. Paul, MN 55105.

Source: Buri, J.R. (1991). Parental Authority Questionnaire, Journal of Personality and Social Assessment, 57, 110-119
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Alcohol Drinking Among Young Jews

Words: 23424 Length: 4 Pages Document Type: Essay Paper #: 99740327

Paenting Style Influence on Excess Alcohol Intake Among Jewish Youth

Clinical Psychology

The health hazads that ae associated with adolescent alcohol use ae well documented, and thee is gowing ecognition among policymakes and clinicians alike that moe needs to be done to addess this public health theat. The pupose of this study was to examine the effects of diffeent paenting styles on alcohol consumption levels among Jewish college students in the United States. The study daws on attachment theoy, social leaning theoy, and a paenting style model as the main theoetical famewoks to evaluate the effects of diffeent paenting styles on alcohol consumption levels among Jewish adolescents to develop infomed answes to the study's thee guiding eseach questions concening the elationship between peceived paenting style and excess alcohol use of male, Jewish, college students aged 18-26 yeas, the elationship between academic achievement and the alcohol use fequency of male Jewish…… [Read More]

references to gender.

Scoring: The PAQ is scored easily by summing the individual items to comprise the subscale scores. Scores on each subscale range from 10 to 50.

Author: Dr. John R. Buri, Department of Psychology, University of St. Thomas, 2115

Summit Avenue, St. Paul, MN 55105.

Source: Buri, J.R. (1991). Parental Authority Questionnaire, Journal of Personality and Social Assessment, 57, 110-119
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Wet & Dry Counties in Kentucky as

Words: 1138 Length: 4 Pages Document Type: Essay Paper #: 84486528


Kentucky Department of Alcoholic Beverage Control

Virginia Vanaman Davis


u n ty




u n ty




u n ty














011 BOYLE LIM & W & G -2 051 HENDERSON WET 091…… [Read More]

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Drinking While Pregnant on Unborn

Words: 2120 Length: 7 Pages Document Type: Essay Paper #: 24639192

In the article "Pregnancy & Treatment," Linda L.M. Worley, past medical director of UAMS Arkansas CAES: Center for Addiction, esearch, Education and Services, and Curtis Lowery (2005), maternal fetal medicine expert, report that a number of medical and child welfare groups, including the American Medical Association, the American College of Obstetricians and Gynecologists, the American Academy of Pediatrics, the American Nurses Association, and the March of Dimes, conclude that threatening to arrest pregnant women who drink alcohol beverages will not help them quit drinking. "ather, it will frighten them away from prenatal care and discourage them from speaking honestly to health care providers who may be able to help" (Worley & Lowery, 2005, ¶ 2). Worley and Lowery (2005) recommend that instead of imprisoning pregnant mothers, drug treatment "works and is much less expensive than imprisoning" them. When pregnant mothers are imprisoned, the state may not only incur delivery charges…… [Read More]


Cave, E. (2004). The mother of all crimes: Human rights, criminalization, and the child born alive. Hants, England: Ashgate Publishing, Ltd.

Chudler, E.H. (2008). Alcohol and the brain. Neuroscience for Kids. Retrieved October 27,

2009 from 

Denny, C.H., Tsai, J., Floyd, R.L. & Green, P.P. (2009). Alcohol use among pregnant and nonpregnant women of childbearing age - United States, 1991-2005. Morbidity and Mortality Weekly Report. U.S. Center for Disease Control. Retrieved October 27, 2009
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Supply Demand and the Excise

Words: 1910 Length: 6 Pages Document Type: Essay Paper #: 86624231

Furthermore, it appeared that the consumption of alcoholic beverages among the youth increased throughout the three-year duration of the survey. In terms of the young females (in high school), the drinking path has been described as "an absolute disaster" (Fyfe, 2010). The primary explanation as to why alcopops became even more popular among the youth is given by the inability of the tax to impact the parents -- who in most cases are the very sources of alcohol. "As parents were the primary source of alcohol among current drinkers, their ongoing preference for premixed spirits may not be surprising, as it is likely that these beverages are affordable to most parents, even after the tax increase" (Fyfe, 2010).

The Australian case of the excise tax on alcopops reveals a limited efficiency in reducing binge drinking among adolescents and it is expected that the same results would be registered within the…… [Read More]


Fyfe, M., 2010, Alcopop tax fails to curb teenage drinkers, The Age,  last accessed on September 27, 2010

Mossman, S., 2008, Alcopop drinks 'fuelling binge dirnking', The Sydney Morning Herald, last accessed on September 27, 2010

Riley, G., 2006, Price elasticity of demand, Tutor2U, last accessed on September 27, 2010

Ryan, S., 2008, Alcopops binge drinking stat5istics doubted, The Australian, last accessed on September 27, 2010
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Drinking With Younger Jews

Words: 24280 Length: 5 Pages Document Type: Essay Paper #: 42632920

Paenting Style Influence on Excess Alcohol Intake Among Jewish Youth


Maste of Science, Mental Health Counseling, College, Januay, 2008

Clinical Psychology

Anticipated; Decembe, 2016

The health hazads that ae associated with adolescent alcohol use ae well documented, and thee is gowing ecognition among policymakes and clinicians alike that moe needs to be done to addess this public health theat. The pupose of this study will be to examine the effects of diffeent paenting styles on alcohol consumption levels among Jewish college students in the United States. The study daws on attachment theoy, social leaning theoy, and a paenting style model as the main theoetical famewoks to evaluate the effects of diffeent paenting styles on alcohol consumption levels among Jewish adolescents to develop infomed answes to the study's thee guiding eseach questions concening the elationship between peceived paenting style and excess alcohol use of male, Jewish, college students aged 18-26…… [Read More]

references to gender.

Scoring: The PAQ is scored easily by summing the individual items to comprise the subscale scores. Scores on each subscale range from 10 to 50.

Author: Dr. John R. Buri, Department of Psychology, University of St. Thomas, 2115

Summit Avenue, St. Paul, MN 55105.

Source: Buri, J.R. (1991). Parental Authority Questionnaire, Journal of Personality and Social Assessment, 57, 110-119
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Jack Daniel's International Strategy Business

Words: 544 Length: 2 Pages Document Type: Essay Paper #: 54585690

By implementing almost the same strategy for half a century the brand is emphasizing continuity.

Another trait that the marketing campaign around Jack Daniel's is trying to emphasize consists in returning to the roots, relating to the beginning of the brand. This also shows strength and trust in the brand.

The company's marketing department understands that if anything were to change regarding the Jack Daniel's brand, it would mean that the company itself does not trust the product has the capability to handle the changes in the alcoholic beverages worldwide market.

ven so, this strategy is understood in different manners by consumers belonging to different countries, and therefore, to different cultures. In Britain, customers appreciate the small-town story, less touched by industrialization and globalization. In China and India, however, younger customers do not appreciate these images because they do not represent an evolution for them.

ven so, the marketing strategy…… [Read More]

Even so, the marketing strategy in these countries has not been modified, given the fact that the company believes the customers will relate more to the idea behind the strategy. The figures, the profits, and the volumes of sales are a proof of the fact that such a strategy based on continuity, simplicity, and tradition is successful in most countries. It is likely that the company will continue to market Jack Daniel's under the same strategy in the future. The forecasted volume of sales is expected to increase in some of the countries addressed by Jack Daniel's, which means that the company can continue following the same marketing direction.

Reference list:

1. Robinson, J. (2007). Jack Daniel's International Appeal. BusinessWeek. Retrieved May 30, 2009.
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Coca Cola SWOT Analysis and Marketing Strategy

Words: 2617 Length: 8 Pages Document Type: Essay Paper #: 73360807

Marketing Plan for Coca-Cola Drink

Current marketing situation

Coca-Cola is a carbonated drink that is manufactured by The Coca-Cola Company. The drink is aimed for the non-alcoholic beverage industry because it is a soft drink. Within the non-alcoholic beverage industry, there are soft and hot drinks. Hot drinks comprise of tea and coffee, while soft drinks contain flavor, sweetness, and carbonated or non-carbonated water. The industry is dominated by the soft drinks category and includes bottled water, sports drinks, ready to drink coffee, energy drink, juice, carbonates, and bottled water. In the United States, Coca-Cola is the most consumed non-alcoholic beverage. In order to cater for the health conscious consumers the company developed two drinks namely Coca-Cola Zero, and Diet Coca-Cola that are aimed for health conscious teens and adults respectively. With a global presence, the drink has continued to attract more and more consumers mainly because of its unique…… [Read More]


Aaker, D. A., & Biel, A. (2013). Brand equity & advertising: advertising's role in building strong brands. New York, NY: Psychology Press.

Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261-271.

Jefferson, D., & Anthony, D. (2014). Creative Market Segmentation Process, Global Positioning, Global Product Design and Successful Global Brands. Creative Market Segmentation Process, Global Positioning, Global Product Design and Successful Global Brands (October 18, 2014).

Karnani, A. (2014). Corporate Social Responsibility Does Not Avert the Tragedy of the Commons. Case Study: Coca-Cola India. Economics, Management, and Financial Markets (3), 11-23.
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Coca Cola Marketing Planning

Words: 2585 Length: 8 Pages Document Type: Essay Paper #: 45457872

Marketing Planning for Coca-Cola

Coca Cola is the global companies operating in more than 200 countries. Headquartered in the United States, the company uses different brands to market their products across the globe. While Coca-Cola has recorded an increase in sales in the last few years, the company has faced a stiff competition with several beverages companies globally. The study develops marketing planning for Coca-Cola, and examines the internal and external environments that the company operates. The report also develops the SWOT analysis for the company, and outcome of the analysis reveals that the company is facing stiff competitions with different soft drink companies. The report recommends that the management of Coca-Cola should focus in the production of energy boost drinks because these categories of drinks have gained increased market attention among consumers. Moreover, few companies are still operating in this line of business.


Coca-Cola is an American multinational…… [Read More]


Armstrong, G. & Kotler, P. (2011). Marketing: An Introduction, (10th Edition). New York: Pearson/Prentice Hall.

Baker, M. (2008). The Strategic Marketing Plan Audit. UK. Cambridge Strategy Publications.

Coca Cola (2015). Annual Report 2015. USA.

Eric, S. Siegel, B. R. Ford, J. et al. (1993), 'The Ernst & Young Business Plan Guide' (New York: John Wiley and Sons)
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International Expansion Is One of the Growth

Words: 4255 Length: 16 Pages Document Type: Essay Paper #: 75935597

International expansion is one of the growth strategies that are embraced by companies in order to improve their bottom-line/profitability. In this paper, we present an elaborate international marketing strategy for ed Bull energy drink. The marketing plan begins with an introduction into the concept of international expansion and marketing and a brief overview of the company. A review of the main conclusions and recommendations is then presented. This is then followed by a discussion of internalization strategy. In this section, the context as well as context and reasons for the firm's internationalization initiation or expansion decision, as well as a discussion of the stage of internationalization at which your chosen firm finds itself. The next section is a discussion of the foreign market segmentation and targeting strategies. Under this section, we justify our choice of a market concentration or diversification strategy, incremental vs. simultaneous entry, the number of countries you…… [Read More]


Doodle, I. And Lowe, R., 2004. International Marketing Strategy: Analysis, Development and Implementation, ThomsonLearning, London.

EastBridge Import & Export Co., LTD, The Import Procedure of Food and Drink, Viewed 14 March 2012, .

Encyclopedia of the Nations, China Country overview, Viewed 30 April 2012, .

Euromonitor International, Red Bull plans Asian expansion, Viewed 14 March 2012,
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Finding Opportunity in Obstruction

Words: 1351 Length: 4 Pages Document Type: Essay Paper #: 38755918

Double Booked, Double Trouble -- Double the Opportunities for Quality PR!

It's enough to drive a public relations professional to drink -- that is, if that professional wasn't already working for one of the premier Australian wine companies. The public relations firm of 'ABC' Inc. has just landed a quality company, namely that of Beringer Blass Wine Estates. Beringer Blass is the global wine division of Foster's Group Limited, the world's leading premium wine company. Gaining the business of Beringer Blass has been quite a coup for the firm of ABC, given the impressive growth rate in the company's market depth. It is the premium table wine category in the markets of North America, Australia, Asia Pacific and Europe. Beringer Blass ranks third among the world's wine companies by earnings. The business represents 60% of the assets of Australian-listed premium beverage company Foster's, but its image is not simply that…… [Read More]

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Coca Cola Analysis

Words: 2612 Length: 8 Pages Document Type: Essay Paper #: 33601985

Executive Summary

In this paper, beverage giant, the Coca-Cola Company, has been analyzed. An internal as well as external analysis of the company has been undertaken using the following analytical tools: PESTEL, SWOT and Porter’s Five Forces. The 5-factor analysis has revealed: medium threat of new entrants, medium to high threat of substitute products, low supplier and buyer bargaining power, and high level of rivalry with its chief competitor, PepsiCo.

SWOT analysis results were as follows: Strengths: Brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low Product Diversification; Lack of a health beverage offering and Water management. Opportunities: Diversification; Focusing on developing countries; Packaged drinking water; Supply chain improvement and Market lesser selling offerings. Threats: Sourcing of Raw Materials and Indirect competition.

Lastly, PESTEL analysis results were as follows: Political and Legal Factors potentially impacting the…… [Read More]

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Marketing Orientated Organisation the Coca-Cola

Words: 3004 Length: 10 Pages Document Type: Essay Paper #: 61024371

Another way to increase the market share could materialize in product developments. This would ensure that the number of customers increases as the product offering becomes more diversified and is able to suit more tastes. Sales would immediately boost up, in part due to the promotional strategies, but the growth must be sustained even after the promotions are over. The reason for this specification is that several companies registered record sales during promotional periods, but the revenues were unsustainable in normal periods.

Constant communications with the final consumers and the retail customers would also help in identifying newer needs and trends. The satisfaction of these demands would eventually lead to more buyers and a significantly higher market share.

Improve customer relations good relationship with the customers, both end consumers as well as retail customers, is the key to a successful corporate outcome. In order to improve it, the company could…… [Read More]


Hays, C.L., 2004, the Real Thing: Truth and Power at the Coca-Cola Company, Random House, ISBN 037550628

Lloyd, M.E., 2008, Coca-Cola CEO: 2nd Half '08 to Remain Challenging in North America, CNN Money, last accessed on July 18, 2008

2008, Official Website of the Coca-Cola Company,, last accessed on July 18, 2008

2008, Ansoff Matrix, Strategy Vector Model, accessed on July 18, 2008
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Finance Coca-Cola and Pepsi Are the World's

Words: 2407 Length: 8 Pages Document Type: Essay Paper #: 30589088


Coca-Cola and Pepsi are the world's two largest producers of non-alcoholic beverages. Both companies are global in scope, and market hundreds of different products. Each has multiple billion-dollar brands. Yet, there are significant differences between the two. Coca-Cola has typically focused on its soft drink businesses, while Pepsi has sought to build market size through diversification. Corporate restructuring has allowed Pepsi to divest itself of its restaurant businesses and its bottling business, leaving the company in recent years with a structure similar to that of its rival and a focus on the beverage and snack food industry. The intent of this paper is to analyze the two soft drink giants in the context of their finances. The financial performance of these companies derives from their business practices, so some attention will be paid to strategic issues in this report. The bulk of the report, however, will be focused on…… [Read More]

Works Cited:

MSN Moneycentral: Coca-Cola Company. (2010). Retrieved October 23, 2010 from

MSN Moneycentral: PepsiCo. (2010). Retrieved October 23, 2010 from

PepsiCo 2009 Annual Report. In possession of the author.

Coca-Cola Company 2009 Form 10-K. In possession of the author.
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Effect of Advertising

Words: 2540 Length: 7 Pages Document Type: Essay Paper #: 91721239

Corporate Social Responsibility: Its Extension to Consumer Advertising Imagery

The last few decades have seen the emergence of two trends that have important implications for the field of consumer advertising. The first trend, as indicated in Gulas and Mckeage's literature review, is a growing body of research evidence that the imagery projected in consumer advertising has psychological and sociological effects.

This indicates that consumer advertising imagery is now being measured for its possible effect on consumer psychology and social behavior. The second trend, which is related to the first, can be seen in the widely acknowledged public demand that businesses need to demonstrate their social responsibility and conscience in all forms of organizational activity. These two trends make it evident that advertisers and their agencies can no longer defend socially irresponsible advertising imagery by using the traditional argument that consumer advertising merely mirrors society. Instead, as this paper will establish,…… [Read More]


"The Alcoholic Beverage Industry's Commitment to Responsible Drinking." Black

Enterprise. March 1994, 24.8, 79+. Available: Questia; http:/ / (May 13, 2005).

Bates, Clive, and Pauline Doyle. "Tobacco Explained: Advertising." Action on Smoking and Health. Available: Internet; (March 19, 2005).

Biocca, Frank A., and Philips N. Myers, Jr. "The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women." Journal of Communication 42.3 (1992): 108 -- 130. Available: Questia; (March 19, 2005).
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Champagne as a Political Tool

Words: 1087 Length: 4 Pages Document Type: Essay Paper #: 80005816

Champagne is definitely regarded as one of the most luxurious beverage to have existed and the amount of influential people who used it as a means to put across their status only contributes to its significance for society as a whole. Royal courts and the aristocracy in general have become accustomed to using champagne because of the beverage's cost and because it was relatively rare on the market. hile it initially came to be appreciated because of its novelty, it gradually came to be regarded as a fine beverage that should mainly be used to highlight an important event.

The fact that champagne is a rare commodity is also visible when considering that, across time, it came to be associated with celebrations -- to the degree to which people drinking it are likely to ask "hat are we celebrating?" The fact that champagne is one of the most common beverages…… [Read More]

Works cited:

Chambers, F. "Showdown: Obama gives Putin an icy stare during luncheon toast after dueling UN speeches over Syria, ISIS and Ukraine." Retrieved November 19, 2015, from 

Epstein, B. S. "Why Do We Drink Champagne on New Year's Eve?." Retrieved November 19, 2015, from

Lifsher, M. "French are popping mad about Obama inauguration 'champagne." Retrieved November 19, 2015, from
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Coca Cola Company Is the Market Leader

Words: 925 Length: 2 Pages Document Type: Essay Paper #: 61642126

Coca Cola Company is the market leader in the production of soft drinks and non-alcoholic beverages globally. It has a long history of excellent performance courtesy of its extremely efficient management style. The company has been considered as a monopoly in the industry. This is because it has dominated the market as the key player in production of soft drinks and non-alcoholic drinks.

Basic legal

The legal system of a country where Coca Cola operates largely affects the company's political system. For example, the relationship between the judicial system and the political process is a vital factor to the existence, growth, and survival of Coca Cola in the region. National laws particularly in the areas of employment practices, safety standards, trade and patent probations as well as health and safety standards affect many organizations. There are also laws governing any cross-border activities such as payment of custom duties and dividends…… [Read More]


Unesco (2009). Water in a Changing World. New York: Productivity Press.

Hiles, A. (2005). Enterprise Risk Assessment and Business Impact Analysis: Best Practices.

South Western: Cengage Learning
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Drinking in Favor of Increasing

Words: 1957 Length: 5 Pages Document Type: Essay Paper #: 71330025

This means that alcohol is made accessible to underage persons and in this way, they start consuming alcohol at a young age. It is for this reason that the legal drinking age should not be lowered, but actually increased to reduce the chances of it being made available to those who are underage. Increasing the minimum legal drinking age to at least 25 years, like India, will go a long way in ensuring that underage drinking does not take place. Teenagers can be able to access alcohol with the help of their older friends and siblings who may be in college. This will ensure that only responsible adults will have access to alcohol. There have also been cases of increased rates of binge drinking among college age youths and the increase in the minimum legal age for drinking will go a long way in helping preventing this (Kypri et al.…… [Read More]

Works Cited

Atwood, T. The Consequences of Underage Drinking. 1 May. 2006. 23 Apr. 2010,

Berridge V., Herring R. And Thom B. "Binge Drinking: A Confused Concept and its

Contemporary History" Social History of Medicine 22.3 (2009): 597-607
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Diagnosis of Fetal Alcohol Effect

Words: 1957 Length: 4 Pages Document Type: Essay Paper #: 64449890

08% or higher. Blood Alcohol content is the concentrated amount of alcohol in the blood, and this number can be assessed via chemical and Breathalyzer tests. Though this limit was previously as high as.10% in some states, even the lowered limit is not adequate to prevent alcohol related vehicle accidents. In fact, law enforcement officials classify an accident as alcohol related if a driver's blood alcohol content was.01%, or two drinks, or higher. Though some groups praise the.08% law as one of the biggest steps in drunk driving prevention, other groups believe a no tolerance policy should be adopted for operating under the influence of alcohol, similar to the policy that is already in effect for minors.

The physiological effects of alcohol do not begin at.08%. In fact, they begin at much lower blood alcohol content levels. According to Brown University, moodiness increases at.02-.03%; fatigue, delayed reaction time, and errors…… [Read More]

Works Cited

American Academy of Pediatrics. "Fetal Alcohol Syndrome and Fetal Alcohol Effects."

Pediatrics. 91.5(1993): 1004-1006.

Fetal Alcohol Information." Fetal Alcohol Spectrum Disorders. 2006. Centers for Disease Control. 6 May 2008.

Proposition 65." Office of Environmental Health Hazard Assessment. n.d. California
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Olde Distillerie Going Global With

Words: 4780 Length: 15 Pages Document Type: Essay Paper #: 4950119

The rules and regulations are designed to level the competition and to disrupt advantages of a country based on price and favored tax status. All of the countries in the union must abide by these tax and trade regulations. In January of 2004, Denmark and Sweden were forced to remove import restrictions on alcohol purchased for personal consumption (EPHA, 2007).

A recent decision by the European Court of Justice (ECJ) determined that the Swedes have attained a monopoly on alcohol. They are attempting to limit the general consumption and limit underage drinking in their country. Alcoholism is considered to be problematic in Sweden and lawmakers see a need to take measures to attempt to curb overall consumption of alcoholic beverages.

The effects of this decision are two-fold, when one considers the impact on expanding Olde Distillerie products to Sweden. The first affect is that this decision supports alcohol as an…… [Read More]


Celtic Whisky Campagne. 2003. History of Whisky and of Distillation (I).[Online]Available at: . Accessed 24.

European Public Health Alliance. (EPHA). (2007). *UPDATED* ECJ case on Swedish alcohol retail monopoly. [Online]. Available at: 23 December 2007 [Accessed 23, December 2007].

FedEx. 2007. Czech Republic. Country Profile. [Online] Available at[Accessed 26, December 2007].

FedEx. 2007. Ireland. Country Profile. [Online] Available at[Accessed 26, December 2007].
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Starbuck's Strategy and Internal Initiatives for Profitable

Words: 3178 Length: 10 Pages Document Type: Essay Paper #: 89738645


Stabuck's Stategy and Intenal Initiatives to Retun to Pofitable Gowth

Stabuck's Stategy and Intenal Initiatives to Retun to Pofitable Gowth





Michael Pote's 5 Foces Model

Industy Competition

Theat of New Entants

Buye's Bagaining Powe

Bagaining Powe of Supplies

Fomulate Stategic Maketing

Impove Standing of Stock Maket

Stabuck's Stategy and Intenal Initiatives to Retun to Pofitable Gowth

As Stabucks was expanding, anothe emphasis was set on hiing talented leadeship in managing the huge momentum of the oganization. Significant amount of esouces was geaed towads developing an oganizational infastuctue, which would satisfactoy suppot the expected pospective size of Stabucks. Schultz accepted that numeous business visionaies failed by not making the coect systems and pocesses to guaantee a suitable establishment fo thei entepeneuial divisions to be actualized. Togethe with his patnes, he made the planning, legal logistics, accounting and financial impotant…… [Read More]

references are continually evolving. Subsequently economic situations likewise change. In this setting, Starbucks neglected to stay abreast of the changing market positions and consumer behavior. In the most recent months, Starbucks' performance is going on a downtrend. It is essential that the explanations for this downtrend must be recognized, and remedies must be invested. The remedies also need to be permanent and not just short-term.

Whilst transient activities are required to address strategic progressions, it is more imperative to set a strategic objective, or if fundamental, reform the present strategic objective to fit in with to the conditions in today's business environment and the future business. Hence, it was suggested that Starbucks might also concentrate on marketing while upgrading its operational adequacy. Marketing has been the missing segment in the Starbucks practice as of late. It is consequently imperative to emphasize on this area.


Thompson, A. & Shah, A. (2010). Starbuck's strategy and internal initiative to return to profitable growth. Mu-nchen: GRIN Verlag GmbH.
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Soft Drink Industry

Words: 1104 Length: 4 Pages Document Type: Essay Paper #: 43791876

Sumol & Compal

A Detailed Analysis of Strategic Management Opportunities

Company Overview

Value Creation Model

Research and Development


Marketing and Sales


Resource-Based View of the Firm

Firm Specific Advantage

Company Overview

The begginnings of the Grupo Sumol date back to 1945 when the company was founded to produce soft drinks (sumol + compal, N.d.). The sumol + compal company later merged and have crafted a unique niche geographically as well as with their product mix. The company owns many domestic brands of soft drinks, fruit and vegetable juices, and alcoholic beverages as well as act as a distributor for strategic partnerships in the Portuguese market. The company is managed by an experienced management team that has expanded customer loyalty in the domestic market (sumol + compal, N.d.). Despite having an innovative product mix, the industry is competitive and there can be many distribution challenges. Furthermore, the target market…… [Read More]

Works Cited

Bugge, A., & Goncalves, S. (2015, February 6). Greece must take bitter pill like Portugal: minister. Retrieved from Reuters:

iBet. (2012, February 22). NATUREXT | SUMOL+COMPAL AND IBET PROJECT. Retrieved from iBet: 

KPMG. (N.d.). Fast-Moving Consumer Goods in Africa. Retrieved from KPMG: 

sumol + compal. (N.d.). About Us. Retrieved from sumol + compal: / sumol + compal. (N.d.). Boards do Directors. Retrieved from sumol + compal: administracao
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Block for Instructions Issue Facing a Local

Words: 1051 Length: 3 Pages Document Type: Essay Paper #: 98631294

Block for Instructions

Issue facing a local community:

Limitations on soda consumption in New York City

One of the most divisive local issues in America does not pertain to gun control or education but revolves around that quintessentially all-American beverage -- the soft drink. New York City Mayor Bloomberg recently proposed limiting the sizes of "large sodas and other sugary drinks at restaurants, movie theaters and street carts, in the most ambitious effort by the Bloomberg administration to combat rising obesity" (Grynbaum 2012). While New York City's obesity rates are not as alarmingly high as elsewhere in the nation, they are still high enough to cause concern, specifically within demographics such as children, minorities, and the poor. Sodas have been the target of anti-obesity activists because of their minimal nutritional value and high caloric content. Under the proposal, sales of sweetened drinks larger than 16 fluid ounces would be prohibited…… [Read More]


DeNoon, Daniel. (2005). Drink more diet soda, gain more weight? Web MD. Retrieved:

Gross, Samantha. (2012). N.Y. mayor wants to limit soda drinks to 16 ounces.

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Classic Standby Business Strategy Tools

Words: 1474 Length: 5 Pages Document Type: Essay Paper #: 86839567

Strategy and SWOT Analysis

Key Concepts in Business Strategy and SWOT Analysis

Creating a competitive business advantage is a complex endeavor. Various techniques have been developed to guide the self-analysis process practiced by business enterprises. Traditional strategic planning engages a company in both internal and external analysis. In order to conduct a strategic analysis that makes niche or unique opportunities salient, it is necessary to have a robust view of the competitive landscape. Alternately, a thorough analysis of operations and position requires a penetrating look at the internal capacity of the company. A SWOT analysis promotes a clear-eyed look at the external and internal dimensions of a business that have the potential to impinge on the development of an effective strategic plan for the company.

A SWOT analysis takes the participants through a systematic process of examining the strengths, weaknesses, opportunities, and threats that are aspects of a company's business.…… [Read More]


Chen, J. (2013). 2013, The Year of Starbucks. Retreived 

Starbucks (2013).Investor overview. Retreived

Interbrand (2013). Best Global Brands 2012. Retreived
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Drinking Alcohol Together With Tobacco

Words: 2119 Length: 7 Pages Document Type: Essay Paper #: 8875256

hile each of these studies has reported a cardioprotective effect of alcohol, they differ over which type of alcoholic beverage provides the greatest benefit" (634).

Overlooked in many of these studies, though, is the fact that some people who categorize themselves as being one type of drinker compared to another may engage in other activities that are unhealthy from the outset (for instance, beer drinkers may be more likely to also be tobacco users) while others may engage in a wide range of healthy behaviors (for example, wine drinkers may not be smokers and may job or exercise regularly). As McGregor and his colleagues emphasize, "One inherent difficulty within these studies is that in the general population, drinkers distinguished as primarily wine, beer or spirits drinkers tend to differ in other important aspects. If, for example, wine drinkers are found to be healthier, it may be the result of a…… [Read More]

Works Cited

"Alcohol." 2009, Partnership for a Drug-Free America. [Online]. Available: http://www.drug

Booth, Brenda M., Joann, Kirchner, John Fortney, Robin Ross and Kathryn Rost, 2000, "Rural

At-Risk Drinkers: Correlates and One-Year Use of Alcoholism Treatment Services."

Journal of Studies on Alcohol 61(2): 267.
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Effects Alcohol Consumption Has on Risky Sexual Behavior

Words: 4729 Length: 13 Pages Document Type: Essay Paper #: 33616752

Alcohol Consumption Has on Risky Sexual Behavior

Since the ancient days of Bacchanalian celebratory worship of the Greek pantheon, the consumption of alcohol and risky sexual rites have gone hand in hand. Both drinking and sex are considered to be pleasurable activities, and conservative or religious portions of the population may consider them to be sinful or immoral on varying scales. Regardless of whether alcohol and sexual activities have a negative social stigma within a certain social group, peer group, or subculture, these activities are inevitably associated with some risk. Physical, emotional, and social well-being are put on the line when partaking in drinking or sexual modern rituals. The combination of these activities may increase the level of risk associated with them, and likewise they may also be contributing factors to the likelihood that the other will occur (e.g., drinking may increase the chance of sexual activity). However, despite the…… [Read More]

Works Cited

2000, April 28) Alcohol policy and sexually transmitted disease rates -- United States, 1981-1995. Morbidity and Mortality Weekly Report.

Business Publishers. (2004, February) High-risk drinking and sexual assault go hand-in-hand, researchers find. Campus Crime, 14.2, 13.

Coren, C. (2003, January-February) Timming, amount of teenage alcohol or marijuana use may make future risky sex more likely. Perspectives on sexual and reproductive health.

Chandra, P.S. (2003, February) High-risk sexual behaviour & sensation seeking among heavy alcohol users. Indian Journal of Medical Research.
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Foreign Market Entry Strategies for

Words: 1027 Length: 4 Pages Document Type: Essay Paper #: 51518726

19). The family-friendly atmosphere at the company's restaurants has also been conducive to its growth, as well as Applebee's combination of good food and alcoholic beverages. For instance, Crandall and his colleagues suggest that the casual dining nomenclature ". . . includes such settings as Applebee's where the food comes with a relaxed atmosphere. The concept here is 'not-so-fast' food for aging boomers who may still crave a burger but now want to sit down and eat it from a plate, perhaps with a glass of wine" (p. 19). The company has a proven track record of success in its foreign markets, making further expansions a viable proposition as discussed further below.

Identification and Discussion of Potential Foreign Market and Proposed Entry Strategy

In general, companies have a wide range of entry strategies available to enter foreign markets, including using company-owned restaurants that use locally hired managers or franchises (Prater…… [Read More]


Applebee's form 10-K. (2011, December 31). United States Securities and Exchange

Commission. Retrieved from


Crandall, R., Vozikis, G.S. & Sparks, D.L. (1996, Fall). Differentiating restaurant startups: A
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Elasticity of Demand Elasticities in Government Elasticity

Words: 3126 Length: 11 Pages Document Type: Essay Paper #: 83362498

Elasticity of Demand

Demand elasticities in government

Elasticity of demand and effect on indirect taxation.

Demand elasticities in business

Factors that affect the price elasticity of demand

In this paper, we discuss the microeconomic concept of elasticity of demand. Elasticity of demand, a term which refers to the responsiveness of the demand of a given commodity to change is very integral for the efficient operation of businesses and the government (Hays and DeLurgio,2008).The concept of elasticity of demand which in a way may refer to the responsiveness of the amount of quantity of a product which is demanded to the change in disposable income, price of a good as well as price of related goods is noted to be a subject of discussion in virtually all the textbooks on microeconomic principles. In this paper, we perform a critical evaluation of the view that the knowledge of the various elasticities of…… [Read More]


Bronfenbrenner .M (1940).Applications of the Discontinuous Oligopoly Demand Curve

Journal of Political Economy Vol (48)3 pp. 420-427

Diewert, WE (1971).A Note on the Elasticity of Derived Demand in the N-Factor Case

Economica New Series, Vol. (38) 150. pp. 192-198
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Marketing Mix Pubs Entice Gamblers 2 Ethical

Words: 1399 Length: 5 Pages Document Type: Essay Paper #: 39519737

marketing mix pubs entice gamblers? 2. Ethical issues marketing pubs, impacts individuals, groups society a . The answers specific case situation. CASE STUDY: Drinking gambling: What core business pubs? Introduction Known slot machines world, 'pokies' a business continues grow Australia.

Setting the context

The gambling industry is often associated with the large American casinos, which attract wealthy individuals from across the globe, and which are luxurious and enticing. These casinos integrate the entire gambling act in an overall greater experience of luxury and elegance.

But the industry of gambling has suffered some notable changes throughout the past recent years, in the meaning that it became more accessible to the average consumer. Nowadays then, gambling occurs in corner street pubs all over Australia, normally through slot machines (pokies) and the phenomenon raises some notable social issues. For instance, the people most affected by financial loses as a result of pokies are…… [Read More]


Collins, P. (2003). Gambling and the public interest. Greenwood Publishing Group.

McMillen, J. (1996). Gambling cultures. Routledge.

2012. Gambling is still recession proof. BBC.  accessed on October 19, 2012

2010. Marketing mix. Net MBA. / accessed on October 19, 2012