America is increasingly being labeled as an 'obese nation' with more than 31% of adults and 17% of children currently falling in the seriously overweight category. [CS News]. Overweight condition is by itself a risk factor for diabetes, arthritis, heart diseases, and many other complications. Over the last two decades there has been increasing awareness about diet and weight management. Among the many 'low carb' diet programs 'Atkins diet' formula is a popular choice. Formulated by Dr. Atkins in the 1970's this new 'low carb' program has stirred a diet revolution in the nation. Let us discuss in detail the diet plan, its impact on the metabolic system and its acceptability in the long run.
The underlying principle of Atkins program is that by means of a diet having low carbohydrates it is possible to induce lyposis/ketosis as an alternative to glucose metabolism. Atkins diet formula…… [Read More]
low-carbohydrate Atkins diet is safe and effective in the short-term. Today, millions of Americans follow the Atkins diet, making questions of safety and effectiveness increasingly important. In controlled studies, those on the Atkins diet lost more weight, had bigger increases in heart-friendly HDL cholesterol and had larger decreases in triglyceride levels when compared to dieters on a "normal" diet. Despite the diet's clear short-term success, the long-term effectiveness and safety of the diet have not been conclusively established, although a diet that combines the traditional Atkins diet with low fat may help to reduce some of these potential risks. Overall, the Atkins diet seems to be an effective way to shed pounds, at least in the short-term. The Atkins diet may provide an effective and safe means to improve health, even when potential concerns about the diet are contrasted against the documented and well-known dangers of obesity.
The Atkins Diet…… [Read More]
Marketing of Atkins Diet Products in Europe vs. The U.S.
Background on Atkins Diet
(A) Who was obert Atkins?
Atkins was born in Columbus, in the state of Ohio in the year 1930. After having joined the University of Michigan, he graduated with a Major in Pre-meds, after which Atkins received his Medical Degree in the year 1955 from the Cornell University Medical School. By the year 1959, he had finished his residencies at both ochester and Columbia Universities, and also at St. Luke's Hospital at New York. Equipped with the experiences gained from the residencies, Dr. Atkins was able to start his private practice at New York City in the year 1960. It was in the year 1963 that he began to conduct a lot of research and also formalize his findings on the subject of 'controlled carbohydrate intake', as based on a series of articles that appeared in…… [Read More]
LOW FAT DIETS ARE HEALTHIER THAN THE ATKIN'S DIET
The philosophy behind so-called "low cab" diets such as the Atkins Diet is that obesity is pimaily the esult consuming too many cabohydates, and that the taditional medical focus on loweing fat intake is patly to blame fo obesity in the United States. The theoy undelying the Atkins Diet philosophy is that cabohydate consumption stimulates elevated insulin levels in accodance with thei elative position on the "Glycemic Index" familia to diabetics. Accoding to Atkins, the ecent ise in obesity in the United States is patly the esult of govenmental advice to minimize high-fat foods in favo of cabohydates (Atkins, 1999).
The mechanism employed by the Atkins pogam elies on stimulating a natual condition known as ketosis by atificially povoking an evolutionay adaptive esponse that was oiginally designed to potect us fom stavation in times of scacity. Atkins accomplishes this by damatically…… [Read More]
Americans spend billions of dollars on weight-loss products and programs every year. Despite this, most people do not lose the amount they would like or, if they do, regain the weight after a short period of time. The problem lies with following specific fads that emphasize one type of eating pattern. The low-carbohydrate diet, which has been popular off-and-on-again since the mid-1800s, exemplifies such a diet program. Studies do show that the low-carbohydrate diet can offer some benefits, but over the long-term does not offer any more advantages than any other diet. Other factors, such as adherence to the diet and lifestyle are more important to the equation.
Americans spent approximately $60 billion in 2009 on weight loss products and programs, including so-called "special" diet foods, appetite suppressants, diet books, exercise memberships, workout videos, and stomach-clamping surgery (World Health Organization, 2010). Yet obesity, especially among children and youth,…… [Read More]
In most of the studies, low carb and low fat dieters have been compared. In one of these studies, two groups of people were chosen. One of these groups was given the low fat diet and the other group was given the low carb diet. Exercise routines were designed for these groups. In the end of the study that was carried out for a period of two years, it was found that the same amount of weight was lost by the two groups and, health parameters in the two groups were the same. Most of the studies have shown that there could be a greater degree of weight loss in the first 3 to 6 months of using low carb diets. Nevertheless, after some months, there are no differences in the weight. Calories are the most important factor in the case of these two kinds of diets.
Most of…… [Read More]
Therefore, the only value of a diet is in its capacity to be maintained over the course of a lifetime; otherwise there is no point to it.
To lose excess body weight and maintain a healthy weight and body composition without excess fat over the long-term, the nutrition plan must eliminate fats of all kinds as much as possible as well as simple carbohydrates. Both fats and simple carbohydrates are readily converted to body fat if calorie consumption exceeds calorie expenditure. With respect to body weight issues, all sources of fat (i.e. both "good" fats and "bad" or saturated fats) are equally problematic. Meanwhile, complex carbohydrates need not be avoided or substantially restricted. Whereas simple carbohydrates (such as sugars, white flour, regular pasta, white rice, white potatoes, and some fruits) are easily converted into blood sugar and then stored as body fat, complex carbohydrates (such as dark wheat,…… [Read More]
In fact, Dr. Atkins himself died suddenly some years ago, and while his public relations machine attributed his death to brain damage from a fall, the rumor has it that he had a massive heart attack, likely brought on by his own diet program (Miller, et al., 2000).
Scientific Understanding elevant to the Issue
Approaching an exploration of the scientific knowledge that could be relevant to the low carb issue immediately opens up a heated debate, with low carb advocates pitted against those who feel that the alternative to low carb is more harmful than an few extra pounds from eating carbohydrates themselves. This being said, there are some areas of scientific knowledge which could help in the issue.
Admittedly easier said than done, the ability to understand once and for all if high protein diets, beyond the weight loss, are in fact safe would be very useful in enabling…… [Read More]
That means teaching dieters the difference between complex carbohydrates and simple carbohydrates, for example, instead of prescribing a nearly complete moratorium on all types of carbohydrates in the manner of the very popular Atkins Diet (Larson-Duyff, 2002).
The Atkins Diet has proven extremely successful over the short-term because it allows dieters to satisfy food cravings associated with severe carbohydrate restrictions by consuming high-fat foods. However, according to several studies, that approach is impractical with respect to long-term weight maintenance by virtue of the eventual increase in cravings for the restricted food types, such as carbohydrates in the case of the Atkins Diet (Sizer & Whitney, 2003). Therefore, the preferred approach emphasizes understanding the difference between so-called "good" (i.e. complex) carbohydrates and so-called "bad" (i.e. simple) carbohydrates that enables the dieter to restrict only the portion of those types of carbohydrates most responsible for unwanted weight gain. This approach offers comparable…… [Read More]
Nutrigenomics is an important field of study. It finds in roots in modern times, because of the direct relation to advances in science and technology. Nutrigenomics also straddles the nature vs. nurture divide. The publication of the relatively preliminary results of the Human Genome has given greater impetus to the idea of Nutrigenomics. One might assuredly say that the publication of the Human Genome is preliminary because the current versions of the genome are merely representatives of a very select group of individuals. (Lander et al., 2001; Venter et al., 2001) What makes individuals unique of course is the presence of single nucleotide polymorphisms or SNPs. It is these SNPs that give each of us our individuality. Hence each individual's genome is his or her genotype. A genotype is an individual's genome -- the genetic coding that identifies the character traits that govern existence. In the context of Nutrigenomics, a…… [Read More]
Date of Research 4 / / 09 -- Authoritative Web Sites:
U.S. Department of Health and Human Services (2009) The Surgeon General's
Call to Action to Prevent and Decrease Overweight and Obesity. Retrieved April
22, 2009 from the U.S. Food and Drug Administration public website, at:
National Institutes of Health (2008) NIH Obesity Research. Retrieved April 22,
2009 from the National Institutes of Health public website, at:
The main thrust of the two government websites is the direct link between overweight and obesity and numerous diseases such as diabetes and various cardiac, circulatory system, and other serious diseases. According to the sources, overweight and obesity is increasing at nearly epidemic proportions in the U.S., and even includes
children of whom a very high percentage are clinically overweight and at risk of lifelong obesity (HHS, 2009; NIH, 2008). Both the U.S. Surgeon General and the National
Institutes…… [Read More]
Jenny Craig stresses its ease of fitting into a busy lifestyle, as the food is pre-prepared, and also its healthful balance. It is not low-carb and does it entirely cut out sweets and indulgent foods -- portion control is important in the program, as it is for Lean Cuisine. It also offers counseling for women about emotional over-eating. Learning how not to over-eat for comfort, not conforming to an ideal of past, youthful beauty, is the focus of Jenny Craig. It is thus a plan that addresses the needs and concerns of a woman who basically accepts herself, but wants to abandon some of her more unhealthy eating habits.
One of the unique facets of the Atkins diet promotional campaign is that it does not only feature women. This may sound unremarkable, but given that the major diet retailers usually use women, who are presumably more weight-conscious than…… [Read More]
Another popular fat reduction program that focuses on the negative effects of carbs is the Atkins diet. Unlike the South Beach Diet, Atkins places a more stringent elimination on the consumption of all types of carbohydrates. According to Atkins, Western eating habits are prone to creating obesity because of the large focus on refined carbohydrates found in sugar, flour and high-fructose corn syrups. Further, Atkins argues that saturated fat is not an obesity factor but that trans fat is and thus need to be completely avoided. With such a foundation, the Atkins Diet essentially argues against the food pyramid, arguing that the base level of grains is actually what causes obesity instead of health.
A third fat loss program is Weight Watchers, a company that focuses on providing dieting products to assist individuals in obtaining weight loss. One method of weight loss advocated under this program is the Flex System.…… [Read More]
These wild sources of meat are posited against domesticated animals that are very high in saturated fats. Since the wild animals are ranging and eating what nature intended, they have fat that is far more healthful. Less of the fat is saturate and in monounsaturated form (like olive oil). It is now understandable why tuna is so good for a person considering that the fats are of the monounsaturated kind. Also, there are fewer of the LDL (bad cholesterol) triglycerides and trans fats that cause fat buildup in artery walls and lead to heart attacks (ibid 187).
In conclusion, while many of us can not eat the way the Inuit do in terms of the animal proteins we take in, we can get closer to what nature intended. It is as much an issue of attitude as it is an issue of accessibility and we have to think outside of…… [Read More]
In the article, Taubes correlates the increase in sugar in the American diet with an increase in weight gain. In 1986, according to United States Department of Agriculture analysts, every American consumed on average 75 pounds of sugar. In the early 2000s, consumption had increased to more than 90 pounds per person per year (Taubes 3). However, Taubes neglects to note that consumption of total calories have also been increasing -- of all kinds of food, of fat as well as sugar. Physical activity has also been decreasing. Furthermore, while Taubes dismisses the additional negative effects of the addition of high-fructose corn syrup to foods and the burgeoning obesity epidemic, he also admits that the addition of HFCS to foods during the 1970s is correlated with an increase in the body mass index of Americans. In short, when statistics suit his argument -- increased sugar consumption in general as…… [Read More]
As mentioned in the Market Needs topic, many people are heading for restaurants that offer fast food at a slightly higher price, but at a much higher quality, and delivered by employees who do not feel degraded or otherwise fatalistic about their role at work. While the latter issue may be debated by intellectuals in management school courses or readers of the current bestselling book, "Fast Food Nation," the fact remains that American society will continue to want more for less.
The meals range from $4.50 to $11.00 and can be served with extra carbs if ordered by the customer.
The promotion of the company will occur primarily on the internet to compliment the word of mouth marketing campaign. This will allow us to focus on our specific benefits that are sought by our base. For example, personalized portion control, custom meal plans, and the ability to gain…… [Read More]
Recalls of tainted meat by government authorities
Consumers don't know when and where it's being recalled from III. The Solution -- Disclosure
The Case Against Disclosure
hy Disclosure, ethically, is the right thing to do.
"Tastes like (the California State Legislature is being) Chicken"
Public threats to health and safety in the food industry pose unique ethical quandaries for public health officials. On one hand, full disclosure seems to be the best option. No one wants people, especially children, becoming ill, from tainted food. Even from a capitalist's potentially self-interested perspective, nothing was worse for the fast food industry when a child died from e.coli poisoning from a Jack n' the Box hamburger. Eric Schlosser's landmark Fast Food Nation, the expose of the hamburger and fast food industry was the result, and sales of the chain have been plummeting since the revelation.
However, on the other hand, no…… [Read More]
American Elections Have ecome Undemocratic
The American electoral process has been criticized on several points. This paper addresses some, though not all, of the ways in which the American political process has been criticized. Starting with campaign finance and whether expensive advertising exerts an influence on the outcome of elections out of proportion to its importance, I discuss the difficulty faced by potential candidates in getting their names on ballots when they are not the candidate being promoted by either the Democrats or Republicans. I then address whether the idea of plurality in national elections is a rational one and conclude with a discussion of the Electoral College and whether its presence and influence in the outcome of the presidential race runs contrary to the expressed democratic spirit of the United States.
First, there is the issue of campaign finance. Essentially, the uncomfortable question is this: is the American system…… [Read More]
Krispy Kreme (KK) operates in two industries, both of which are highly competitive. The QSR side of the business has low switching costs, moderate brand loyalty, and at the local level especially there are few barriers to entry. At the national level, barriers to entry are much higher, but intensity of rivalry, especially between Krispy Kreme and Dunkin Donuts, is high. This affects pricing power, though KK has been able to offset that by successfully differentiating its product. This line of the business was the source for most of the issues that plagued the company after it expanded too rapidly.
The second key element, besides the intense competition in the industry, is where the industry fits in the context of consumer choice. Aside from competition, consumers could also choose not to eat doughnuts. An aging population more concerned with health, the Atkins diet fad, and the…… [Read More]
So, advertising is not just bad because it lures us into eating unhealthy diets, the diets to lose some of the weight we gain are just as bad. Why? ecause they teach fast weight loss -- lose 10 pounds in two weeks. Is that possible? Yes, but it's usually "water" weight -- that weight that is most quickly put back on when we go back to a normal diet. ut just as the ads and promos don't tell us about all the calories in those RTE cereals and fast foods, when they push the fad diets, they don't mention that "water" weight problem.
And, sure enough, that's why people on fad diets eventually get frustrated. They lose ten pounds in a couple or three weeks, go back to their regular diet, and gain it right back. Eventually, the frustration level reaches a point that they give up and go have…… [Read More]
lactose intolerance, and a description of its' relevance to nutrition; consumers, health care professionals, and patients. Lactose intolerance is a disease aggravated by milk sugars. It can be controlled by diet, but often other measures must also be used to control the disease, such as the use of dietary aids such as "Lactaid." Health care professionals must understand the treatment and problems associated with the disease to help their patients combat the disease, and a major portion of understanding lies in the principles and understanding of proper nutrition.
Lactose intolerance affects millions of Americans. In fact, the American Gastroenterological Association (AGA) estimates that 50 million Americans suffer from the disease, and it can make their lives miserable if it is not treated. The symptoms of lactose intolerance include stomach cramps, diarrhea, nausea, gas, painful bloating, and flatulence ("Living" 66). These symptoms can begin as soon as 30 minutes after consuming…… [Read More]
In addition, it may be helpful in treating diabetes and heart disease.
Lactose intolerance is the body's inability to digest lactose, which is a dairy sugar. It's caused by a deficiency of the enzyme lactase, in the small intestines. Treatment includes eliminating dairy products from the diet, yet, milk substitutes are necessary, to ensure that enough calcium, vitamin D, riboflavin, and protein are consumed.
Diabetes and hypoglycemia relate to the amount of blood sugar in the body, too much and too little, respectively. A healthy level of glucose in the body, via the consumption of carbohydrates, is critical to the treatment of these two diseases. Add to this the risk factors of obese people of contracting these diseases, and the dietary benefits of carbohydrates, and one can see why carbohydrates should be a part of everyone's reasonable daily caloric intake.
Bowman SA, Spence JT. A comparison of low-carbohydrate vs.…… [Read More]
THE CACAO TREE (THEOBROMA CACAO)
WHAT IS IN THE COCOA BEAN?
MAKING AND EATING CHOCOLATE
State of the At of Cocoa
Is Cocoa good fo you?
Buden of Poof
CHOCOLATE AS A FAT
EFFECTS ON BLOOD LIPIDS
WHAT IS OK
CHOCOLATE AND HEALTH AND DISEASE
H. Immune Function
J. Othe Disodes
N. Dental Caies
K. Heat Health
Pacemakes and vitamin pills ae just among a few of millions of health poducts that ae sold daily aound the wold. But one of the most easily accessible of all is ight beneath ou noses: chocolate. Cocoa, the plant fom which chocolate is deived, has had a positive effect on today's society because of its active ole in daily health. The development and distibution of cocoa has had a positive effect on today's…… [Read More]
This increased their word of mouth advertising and eventually led to a very large order from a grocery chain, Fresh Market. This word of mouth marketing helped expand their distribution channels as well.
The greatest opportunity for a small business, like Sweet Grass, is to focus on what they do best and serve a niche market. Sweet Grass isn't trying to be the largest dairy producer, with an all-encompassing product mix, instead, they are satisfied by providing consistent high quality cheeses. And it is cheese that they do oh so well.
Small businesses have the ability to focus all of their efforts on a limited line up of products. They can discover what they do best, and differentiate themselves from the rest of the market by doing just that. Small businesses may not be able to compete in areas such as cost or large deliverable quantities, but quality is an…… [Read More]
hile Xylitol was being used elsewhere in the world the United States still have "an abundant amount of sugar available" so it wasn't heard of in the U.S. until it arrived in chewing gum in 1975. hile Germans and Italians -- along with the Russians and Japanese -- were using it as a sugar substitute, Americans were still heaping piles of sugar on their breakfast cereal and in their coffee and ice tea.
But today, Xylitol is marketed in the U.S. As "Miracle Sweet," "Perfect Sweet," and "Healthy Sweet" (Gare, 8). Is it more or less expensive than sugar? Gare writes that it is "far more expensive than sugar, albeit recently the price has been coming down low enough to be marketed in items like cake mixes, brownies, muffins, cookies, candies, ice creams and puddings; Gare asserts that Xylitol in these baked items make them taste as least as good…… [Read More]
McDonald's Integrated Marketing Campaign
This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relevant to the McDonald marketing campaign that was created to celebrate the inherent democracy of the McDonald's brand. The first chapter is further divided into three parts; the first section mainly focus on advertising in general and then specifically into fast food advertising. The second section in literature review is based on new media as a marketing communication tool and lastly, in the same chapter different aspects of marketing campaign will also be analyzed. The second chapter is a personal reflection on the experience and lessons learnt by the student while preparing the dissertation.
Table of Content
CHAPTE ONE: Literature review
Types of advertising
1.2.1 Digital advertising…… [Read More]
eligion, World History
ise of China
It would not seem likely for the previous thousand years that not Europeans, but Indians and Chinese would take over the world by 2000 and that the Chinese would settle Australia and America rather than the people of Britain; except for the time of oman Empire, China was richer, more cosmopolitan and advanced than any other European place. For example, Hangzhou had a population of a million when it was the capital of China in the twelfth century and facts state that Guangzhou had more than two million foreign inhabitants that included Turks, Africans, Indians, Malays, Persians and Arabs. In comparison, Paris, which was the largest city in Europe in the 1400s, had a little more than a million inhabitants. China at that time cared about filial piety, religion, ancestors, education, arts, culture, honor and prestige, and money was not on top of the…… [Read More]
Background- Tasty Baking Company (TBC) manufactures, co-packages, and sells a variety of premium single portion cakes, pies, snack bars, pretzels and brownies under the name Tastykake. At present there are about 100 different varieties. The company posts revenues of a bit over $200 million. One of the products that TBC brought to market was the Sensable Sugar Free line of treats, which many called a sugar-free Twinkie (Prouty, 2008). Sensables are marketed with only 2-5 grams of net carbs per serving, but have only a 21 day shelf life at room temperature.
New Product Development- In business and engineering there is a process required to bring new products to market. It is typically an eight stage process in which different tasks are the focus, allowing the development process to remain robust. In the era of computers, however, some of the steps have been truncated, thus decreasing time to…… [Read More]
Quality Tools in Decision Making:
Issues and Organizational Examples
In the competitive atmosphere of the business world today, it is not simply enough to have a good idea of what the present may hold for one's company or one's own personal investments. It is also important to develop organizational strategies and production goals with an eye upon the future. Critical to creating a proper decision-making strategy is the use of proper quality control tools to improve the strategy-creating process. Indeed, as noted by the authors Katherine Manley and S. Sytsma, the quality-control processes of histograms, cause and effect diagrams, and check sheets can and are frequently used to aid in any kind of process, but particularly in regards to organizational quality control in the corporate world. (Manely & Sytsma, 1999) These quality control procedures are particularly useful in business, when properly deployed because they can help managers to 'crunch' incomprehensibly…… [Read More]