Beer Essays (Examples)

Filter results by:

 

View Full Essay

Singha Heineken-thailand Exploring the Impact of

Words: 1712 Length: 6 Pages Document Type: Essay Paper #: 36102843

At any rate, this approach would be highly congruent with Heineken's existing approach to branding given its current repertoire of 170 international brands and strategic partnering with local beer manufacturers. Such a partnership might be the best way for Singha to avoid being acquired outright by Heineken in the future as it continues to juggernaut-like march to global domination of the beer market.

Finally, because it is well established that bright sunlight can harm the taste of beer, it would appear reasonable to conclude that the brown-glassed Singha bottles protect their contents better than the clearer green glass used by Heineken. For tropical markets such as Thailand where product can be exposed to the harsh rays of the sun during transport or otherwise, the marketers at Heineken would be well advised to either darken the color of their glass containers or incorporate some ultraviolet protection in their bottles to avoid…… [Read More]

References

Andrews, T.G., Chompusri, N., & Obe, B.B. (2003). The changing face of multinationals in Southeast Asia. New York: Routledge.

Ramos, F.V. (2006, March 19). RP and Thailand a[euro]: Different systems, different outcomes? Manila Bulletin, 3.

Sale, C. (2006, July 20). Vijay hopes he can still throw it away. The Daily Mail (London, England), 91.

Thailand. (2008). U.S. Government: CIA world factbook. [Online]. Available:  https://www.cia.gov/library/publications/the-world-factbook/geos/th.html .
View Full Essay

Wine and Fermentation in Pre-Industrial

Words: 946 Length: 3 Pages Document Type: Essay Paper #: 83019039

asically, without yeast which creates the alcohol, there would be no wine, at least not with an alcoholic base.

The progress of fermentation can be monitored or controlled in several ways. The most simple method is to observe the activity in the fermentation vessel. Sometimes in a laboratory setting, fermentation is often followed by weighing the fermentation vessel at various intervals which results in a record of the weight of carbon dioxide gas lost and exactly how much sugar remains in the vessel. The most popular form of control is a measurement of the density of a sample of the fermenting juice which can be accomplished by using a hydrometer which measures the remaining sugar's percentage in weight.

As to the taste of wine that results form this complex series of chemical manipulations by a chemist or fermentation specialist, the time required for complete fermentation of grape juice, either white…… [Read More]

Bibliography

History of Wine." Ewineplanet.com. Internet. 2007. Retrieved at http://ewineplanet.

Com/menu.asp?id=1.
View Full Essay

Boag's Australia Is Considered to Be a

Words: 1467 Length: 5 Pages Document Type: Essay Paper #: 71745454

Boag's

Australia is considered to be a major beer drinking country, something that has traditionally provide a robust market for producers. Inter-state trade barriers have allowed for brewers in each state to flourish, something that benefitted James Boag, with its small domestic market in Tasmania. Boag's was able to use this strength to support its expansion endeavours, which ranged from the rest of Australia to as far away as the United States (Gale Group, 2004). The company faces some major challenges in the environment, including a social trend away from industrial beer, something that is forcing breweries both in Australia and around the world to seek out new opportunities. There are opportunities out there, however, a function of globalization and the information economy that increases the ability of companies to expand overseas and lowers the costs associated with marketing and market entry when they get there.

Social Environment

There are…… [Read More]

Works Cited:

Fenner, R. (2010). Australia beer market may shrink as consumer tastes change, Foster's says. Bloomberg. Retrieved May 17, 2012 from http://www.bloomberg.com/news/2010-10-21/foster-s-group-says-australian-beer-market-to-fall-own-share-stabilized-.html

Gale Group. (2004). Tasmanian beer enters U.S. market. Interactive Business Network Resource Library. Retrieved May 17, 2012 from http://findarticles.com/p/articles/mi_m3469/is_n16_v41/ai_9109311/

Gluyas, R. & Speedy, B. (2011). Beer marketing guru explains why Foster's went flat. The Australian. Retrieved May 17, 2012 from http://www.theaustralian.com.au/business/mergers-acquisitions/beer-marketing-guru-explains-why-fosters-went-flat/story-fn91vdzj-1226144941376

Thomson, J. (2010). Marketing experts point to lessons as beer sales hit 60-year low. Smart Company. Retrieved May 17, 2012 from http://www.smartcompany.com.au/food-and-beverages/20100528-marketing-experts-point-to-lessons-as-beer-sales-hit-60-year-low.html
View Full Essay

Global Branding of Stella Artois Porter's 5-Forces

Words: 1802 Length: 6 Pages Document Type: Essay Paper #: 67171804

global branding of Stella Artois

Porter's 5-forces analysis of the beer industry

Bargaining power of buyers

The bargaining power of buyers is very high in the beer industry. Consumers have many choices, spanning from other alcoholic beverages to other brands of beer, including smaller labels as well as the major brands. Also, beer is not strictly a necessity. Consumers can conceivably 'do without' if the price is too high.

Bargaining power of suppliers

The bargaining power of suppliers is also very high in the beer industry. Beer companies are critically dependent upon obtaining specific input goods to create their brews. They need a high volume of input goods to produce their product, and they need a timely and steady supply. Good relationships with bottlers and distributors are also required to take the product to market.

Competitive rivalry

Competitive rivalry is extremely high. All of the major beer brands are fighting…… [Read More]

References

Caves, R.E. & M.E. Porter. (1977). From entry barriers to mobility barriers: Conjectural decisions and contrived deterrence to new competition. The Quarterly Journal of Economics, 91 (2): 241-262. Retrieved:   http://www.jstor.org/stable/1885416  

Sinha, S.K. & Zaid Ahmad. (2009). Global financial crisis - with special reference to insurance industry. African Journal of Marketing Management, 1(8): 184-189,

Retrieved at:

http://www.academicjournals.org/ajmm/PDF/Pdf2009/Nov/Sinha%20and%20Ahmad.pdf
View Full Essay

Corona Modelo Has Grown From

Words: 1212 Length: 4 Pages Document Type: Essay Paper #: 49416560

Carlsberg also have the largest stable of brands in the country, and nationwide blanket distribution. Lastly, Corona has experience in dealing with Carlsberg, with whom it has distribution agreements Russia, Central Asia, Turkey and a number of other countries around the world.

Corona faces intense competition from InBev (now a-B InBev after its merger with Anheuser-Busch). InBev has a different model for international expansion, comprised of purchasing breweries all over the world. This secures the company local production and distribution. It has the potential to shut Corona out of its distribution chains, reducing Corona's ability to compete in some markets. In addition, two of a-B InBev's global brands -- Budweiser and Stella Artois -- compete directly with Corona is most markets as imported superpremium beers.

There are three tactics that Modelo can employ in order to compete against a-B InBev. The first is to shore up its distribution channels. If…… [Read More]

Works Cited:

Haddock, F. (1999). The globalization of beer. Global Finance. Retrieved March 12, 2010 from http://findarticles.com/p/articles/mi_qa3715/is_199907/ai_n8873084/

Singer, J. & Kesmodel, D. (2007). Why consolidation storm is brewing in beer industry. Wall Street Journal. Retrieved March 12, 2010 from http://online.wsj.com/article/SB119262856498561983-email.html

No author. (2010). Beer in China in 2010: A market analysis. Access Asia. Retrieved March 12, 2010 from http://www.researchandmarkets.com/reportinfo.asp?report_id=1204159

Datamonitor staff writer. (2010). Carlsberg to distribute Modelo's Corona Extra brand in nine new countries. Drinks Business Review. Retrieved March 12, 2010 from  http://www.drinks-business-review.com/news/carlsberg_to_distribute_modelos_corona_extra_brand_in_nine_new_countries_270209
View Full Essay

Foreign Market Entry and Diversification

Words: 1876 Length: 5 Pages Document Type: Essay Paper #: 95705532

Corona Beer (Modelo)

Identify and discuss the trends in the global beer markets.

Driven by the rapid consolidation of breweries and channel-based selling organizations the global beer markets continue to experience flat or slow growth. With the cost of entry into this industry high from a capital investment standpoint, accentuated by high interest rates, the overall industry growth rates continue to be flat with differentiation at the product level contributing little to overall market growth. The key to gaining market share in the global beer industry today are distribution and selling alliances. Alliances and partnerships on the sell-side of breweries are very high priority, as are continued investment in information systems and technologies to streamline the supply chain operations (Sahin, obinson, 2002). Gaining greater supply chain efficiencies can significantly increase overall profitability by reducing stock-outs by minimizing pricing and delivery inaccuracies and increasing product quality. The brewery industry has as…… [Read More]

References

Malkin, Elisabeth. (1995, July). Can Corona beer hang on to its crown? Business Week: Industrial/Technology,(3433), 90B.

David Menzies. (2000, October). From beer to eternity. Profit, 19(6), 58-60.

Elizabeth Mora-Mass. (2002, January). Mr. Modelo risin'. Beverage World, 121(1710), 11,23.

Michael Reid. (1997, December). Making it in Monterrey. The Economist, 345(8046), Survey 19-25.
View Full Essay

Marketing Economic Analysis Argentina Introducing

Words: 1790 Length: 6 Pages Document Type: Essay Paper #: 76118216

The nation's ports and harbors are world class due to the large amount of national exports in oil and goods. However, the nation's airport infrastructure is lacking even though there are 144 airports with paved runways out of a total almost 1400 around Argentina.

V. Media

Argentina has a modern telecommunications and media market systems. There is a great deal of foreign investment incorporated into the systems. "Argentina encouraged the growth of modern telecommunication technology; fiber-optic cable trunk lines are being installed between all major cities; the major networks are entirely digital and the availability of telephone service is being improved; however, telephone density is presently minimal, and making telephone service universally available will take time." (CIA World Fact Book, 2004)

The nation has 42 Television broadcast systems as of 1997 and internet use is nearly a million strong. The nation's radio stations are mostly unlicensed: "AM 260 (including 10…… [Read More]

References

Boston Beer Company. (2004). Company Overview. Retrieved November 1, 2004, at http://www.bostonbeer.com/phoenix.zhtml?c=69432&p=irol-overview

Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996).

CIA World Fact Book. (n.d.). Argentina. Retrieved November 1, 2004, at http://www.cia.gov/cia/publications/factbook/geos/ar.html

Marketing
View Full Essay

Marketing Preliminary Marketing Plan Introducing

Words: 1641 Length: 6 Pages Document Type: Essay Paper #: 5110507



For intermodal exports such as bottling factory equipment we will utilize CPT (carriage paid to) and CIP (carriage and insurance paid to) in place of CIF for all modes of transportation including intermodal.

A in some negotiations we will use FOB (free on board) for bottling plants that purchase from us directly at a buyer named port of export where we quote the buyer a price that will cover all costs up to and including the loading of goods aboard a vessel.

Pro Forma Invoice - During the initial export transaction, we will utilize the pro forma invoice.

Pro forma financial statements and budgets marketing budget selling expense

Actual selling expense 6/30/2004 $0

Projected selling expense 6/30/2005 $450,000 advertisement promotion expense

Actual advertisement expense 6/30/2004 $0

Projected selling expense 6/30/2005 $150,000 distribution expense

Actual distribution expense 6/30/2004 $0

Projected distribution expense 6/30/2005 $104,000 product cost

Actual product cost 6/30/2004 $0…… [Read More]

References

Boston Beer Company. (2004). Company Overview. Retrieved December on 10, 2004, at http://www.bostonbeer.com/phoenix.zhtml?c=69432&p=irol-overview

Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996).

CIA World Fact Book. (n.d.). Argentina. Retrieved December on 10, 2004, at http://www.cia.gov/cia/publications/factbook/geos/ar.html

Yahoo Finance. (2004, December 9). Boston Beer Company. Retrieved December on 10, 2004, at http://finance.yahoo.com/q/is?s=SAM&annual
View Full Essay

Heineken NV Is One of

Words: 1374 Length: 5 Pages Document Type: Essay Paper #: 84662554

They are able to extract premium pricing for what is otherwise an undifferentiated product, evidence of the brand's strength

The company is consistently profitable and has maintained a steady growth trajectory, including organic profit growth

Strong management has successfully negotiated Heineken through rapid consolidation and industry maturation, taking the company from a regional Dutch brewery to a global powerhouse in a few decades.

Heineken is a strong company, as evidenced by their track record of success. They have built a simple core of strengths by focusing on the beer business, refusing to be sidetracked by any distractions. This has allowed them to develop a relatively simple growth strategy and maintain it. The core of Heineken's strength is its ability to execute simple strategies very well.

eaknesses

Overleveraged…Heineken's expansions have left it with a balance sheet more suitable for a growth firm with high R&D costs, as opposed to a firm…… [Read More]

Works Cited:

2008 Heineken NV Annual Report. Retrieved May 14, 2009 from http://www.annualreport.heineken.com/downloads/Heineken_Annual_Report_08.pdf

Tiverton-Brown, Andy. (2008). China Usurps USA as World's Largest Beer Market. Euromonitor. Retrieved May 14, 2009 from http://www.euromonitor.com/China_usurps_USA_as_worlds_largest_beer_market

Singer, Jason & Kesmodel, David. (2007). Why Consolidation Storm is Brewing in Beer Industry. Wall Street Journal. Retrieved May 14, 2009 from http://online.wsj.com/public/article/SB119262856498561983.html
View Full Essay

Police Psychology

Words: 2519 Length: 10 Pages Document Type: Essay Paper #: 52776718

Police Psychology

Scenario:

You are a police psychologist for a major metropolitan area. You are also a member of its hostage negotiation team. You have been called to a crisis incident at 3:15 P.M. On a Friday. It is in a residential area about three blocks from a middle school and a public library. The information you have at this time is that the subject is a 42-year-old male who is holed up in his house with his wife, son, and a family friend. He has murdered his next-door neighbor and is threatening to kill those in the house if his demands are not met. One of his demands is for immunity from the murder charge if he surrenders without harming any of the people in the house. His other demands are a case of beer and some fast food. He wants his demands met or "something will happen."u

Introduction…… [Read More]

Works Cited

Alaxander, D., & Klein, S. (2010). Hostage-taking: motives, resolution, coping and effects. Advances in Psychiatric Treatment, 176-183.

Cooper, H. (1981). Hostage-takers. Retrieved from National Criminal Justice Reference Service:  https://www.ncjrs.gov/App/publications/abstract.aspx?ID=75936 

Goldaber, I. (1979). Typology of Hostage-Takers. Police Chief, 21-23. Retrieved from Hughes, J. (2009). A Pilot Study of Naturally Occuring High-Probability Request Sequences in Hostage Negotiations. Journal of Applied Behavioral Analysis, 491-496.

McMains, M., & Mullins, W. (2010). Crisis Negotiation (4th ed.). New Providence: Lexis/Nexis/Anderson.
View Full Essay

Organization Corporate Social Responsibility CSR Refers to

Words: 2291 Length: 9 Pages Document Type: Essay Paper #: 21246248

Organization

Corporate Social esponsibility (CS) refers to the relationship between a business and the society and how can both can benefit mutually through a joint partnership. Caroll (1991) suggests four different aspects to be a part of CS and they are economic, legal, ethical and philanthropic. The economic aspect is the basis on which the business is built while legal responsibilities are encoded in law. Ethical responsibilities include doing what is right and just and above everything, philanthropic responsibilities include being a good corporate citizen and doing something good to the society and environment that has nurtured the business.

In this discussion, the CS activities of two companies in the same sector are analyzed. The first company is Asia Pacific Breweries that owns the Tiger Beer brand of products and the second one is Carlton & United Breweries that manufactures the Victoria Bitter brand of beer. A close analysis reveals…… [Read More]

References

Brown, D., J. Dillard and R.S. Marshall. (2006) "Triple Bottom Line: A business metaphor for a social construct." Portland State University, School of Business Administration. Retrieved 28th September, 2010 from http://www.recercat.net/bitstream/2072/2223/1/UABDT06-2.pdf .

Caroll, Archie.B. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons. Retrieved 28th September, 2010 from http://w3.uniroma1.it/moscarini/materiale%20seminario/Carroll.pdf

Shoebridge, Neil. (2005). A Quiet Beer. BRW. Vol. 27 Issue 18, p65-65.

Antonia Magee.
View Full Essay

Global Branding of Stella Artois

Words: 2037 Length: 5 Pages Document Type: Essay Paper #: 42687859

Global randing of Stella Artois

Interbrew's centuries of experience in brewing, beer distribution and sales are all exemplified throughout their global dominance of worldwide beer consumption as presented in the case The Global randing of Stella Artois (eamish, Goerzen, 2012). With an exceptionally high price/Earnings ratio (P/E Ratio) indicating investor confidence in their brand, operations in 80 nations, with the top 10% of markets globally accounting for 86% of sales and 61% of volume production being generated by North America, Interbrew has a solid platform to build their future marketing, selling and product development strategies on. Despite a slow to no-growth level of performance for the global beer markets of just 1 to 2%, investor confidence continues for Interbrew and their performance over the time period of the case study, further signaling the strength of their operations and strategy execution (Marinov, Marinova, 1998). Interbrew faces the challenge of profitably growing…… [Read More]

Bibliography

Beamish, P.W., & Goerzen, A. (2012). Global branding of Stella Artois. (). London: Ivey Management Services, a division of Richard Ivey School of Business.

Dezutter, B. (1997). Experiences of investing in Eastern Europe: A study of a multinational brewing company. European Business Review, 97(3), 139-144.

Hanon, B. (1996). The path to competitiveness: Strategies for investment in central Europe. Columbia Journal of World Business, 31(2), 76-85.

Hede, A., & Watne, T. (2013). Leveraging the human side of the brand using a sense of place: Case studies of craft breweries. Journal of Marketing Management, 29(1-2), 207.
View Full Essay

Creative Business Thinking Key Activities There Are

Words: 957 Length: 3 Pages Document Type: Essay Paper #: 41671856

Creative Business Thinking

Key Activities: There are two key activities in the microbrewery business. These are making beer and selling beer. The two are distinct processes, and are only loosely related. The beermaking process is fairly simple, and there are only so many ways to reinvent that wheel. So the key success factor with that activity is to brew beer that has no technical flaws, but also that has a character that appeals to the modern beer drinker. This means building a portfolio with a mix more lighter, more approachable beers and more full-flavored beers that appeal to beer geeks, like the sour program highlighted in on the Kickstarter site.

The second key activity is marketing. Beer distribution is a challenging business. Laws differ from state to state but there is often a third party involved, the distributor. Even with a distributor, microbreweries need to find ways to generate publicity…… [Read More]

View Full Essay

Strategic Business Management Over the

Words: 1115 Length: 3 Pages Document Type: Essay Paper #: 85999070

This can hurt the company's ability to reach out to consumers. (Berghoff, 2009)

isks

There are four categories of risks that must be considered when evaluating Boston Beer to include: clear enough, alternative futures, the range of future and true ambiguity. Clear enough is when there is a focus on ensuring that everyone understands the company and the different products. In the case of Samuel Adams, consumers can recognize and enjoy the brand. The challenge will occur when tastes change and how this will affect the way they see the company in the future. This is when the firm must be able to quickly introduce new products to address these needs (creating a clear enough image in the mind of customers). Over the last 15 years, this has been taking place with the introduction of new brands (as this is the most important aspect of their business model). (Bamforth, 2012,…… [Read More]

References

Boston Beer Company. (2010). CNBC. Retrieved from: http://www.cnbc.com/id/39233398/The_10_Biggest_US_Craft_Breweries?slide=11

Comparative Advantage. (2012). Investopedia. Retrieved from:  http://www.investopedia.com/terms/c/comparativeadvantage.asp#axzz1ofyHVShY 

Bamforth, C. (2012). The Oxford Companion to Beer. New York, NY: Oxford University Press.

Berghoff, S. (2009). Tapping into the Craft Beer Industry. Stump Town. Retrieved from: http://www.stumptown.com/articles/mgmtbeer.html
View Full Essay

Tight-Tight Coupling of Microbrewery Value Chain

Words: 1143 Length: 4 Pages Document Type: Essay Paper #: 52800676

Logistics Planning

Businesses strive to influence product and service differentiation -- fully aware that the phenomenon occurs in the mind of the customer. Additive to differentiation of brands, products, and services, retailers are increasingly focused on differentiation of their stores as shopper destinations (Flint, 2010). Indeed, differentiation is a key element in the microbrewery industry, in which the customers' capacity for making product distinctions is foundational to competitive strategy. As a case in point, this paper will discuss the relation between differentiation and service-supply chain management in the microbrewery industry.

Service-dominant logic. As businesses move away from a product-focused to a customer-centric orientation, a service dominant logic has developed into a throughline (Flint, 2010). That is to say that, upon close examination of business configurations, service and servicing emerge as primary components of the value proposition -- fundamental components of the value chain. For their part, supply chain managers (SCM)…… [Read More]

References

Clarke, J. (2012, May). Who is the new beer consumer? Beverage Media Group. Retrieved http://www.beveragemedia.com/index.php/2012/05/who-is-the-new-beer-consumer-brewers-ready-to-say-ihola-and-more-to-expand-reach/

Crammer, L.J. & Wegfahrt, A.M., (2006). Ranked #9 Proximity to Major Markets. Area Development Site and Facility Planning; Easton, 41(5).

Cohen, M.A., Agrawal, N., Agrawal, V., (2006). Achieving Breakthrough Service Delivery Through Dynamic Asset Deployment Strategies Interfaces. Linthicum: 36(3), 259-273.

Flint, D.J. (2010, November 8). The Service Side of Supply Chain Management.
View Full Essay

Management Accounting the Purpose of

Words: 1609 Length: 5 Pages Document Type: Essay Paper #: 91616829

The two basics to keep in mind is that managerial accounting should be used early and often and not just internal stakeholders should be heeded and listened to (Tutor2U.net, 2013).

Conclusion

In conclusion, Thai Airlines would benefit greatly from an entrenched and well-managed managerial accounting framework. It should supplement and complement both the financial accounting mechanisms of Thai Airlines as well as general process management, general product management, marketing, other accounting matters and general business decision making for Thai Airlines. Part and parcel of all of that is integrating stakeholder's expectations and conversely managing the expectations and perceptions of those same stakeholders is also vital on a number of levels. However, if all of the above is managed and managed well, then the outcomes for firms like Thai Airlines that use managerial accounting effectively will tend to be very good.

eferences

Holtzman, M. (2013, May 12). Managerial Accounting for Dummies…… [Read More]

References

Holtzman, M. (2013, May 12). Managerial Accounting for Dummies Cheat Sheet - for Dummies . How-to Help and Videos - for Dummies. Retrieved May 12, 2013, from  http://www.dummies.com/how-to/content/managerial-accounting-for-dummies-cheat-sheet.html 

Money-Zine.com. (2013, May 12). Financial vs. Managerial Accounting. Money-zine.com Home Page. Retrieved May 12, 2013, from  http://www.money-zine.com/investing/investing/financial-versus-managerial-accounting/ 

Singha Beer International. (2013, May 14). Singha Beer International. Singha Beer International. Retrieved May 14, 2013, from   http://www.singhabeer.com/  

Tutor2u.net. (2013, May 12). Accounting - Introduction to Stakeholders. tutor2u | Economics | Business Studies | Politics | Sociology | History | Law | Marketing | Accounting | Business Strategy. Retrieved May 12, 2013, from http://www.tutor2u.net/business/accounts/stakeholder_theory.htm
View Full Essay

Vision -- if You Build

Words: 1530 Length: 4 Pages Document Type: Essay Paper #: 42748464

creative) proved initially quite difficult. However, with vision and perspicuity in an extreme situation of her own, this chief executive was able to turn the fortunes of the firm around. Ogilvy's success today shows that the embracing of change, the only expected constant in business, is key to a successful visionary strategy. In one 2001 interview Beers said, on the subject of advertising, "The whole idea of building a brand is to create a relationship between the product and its user," that is unique. She was able to reconstruct just such a relationship between an advertising agency's own clientele and its particular, own new brand as an agency and the Ogilvy creative ethos. Just like the Dove women at the helm of the newly designed campaign, the restructured Ogilvy firm is striking, realistic, yet has a clear message and creative vision. (Starr, 2001)

orks Cited

Bennis, arren. (1994) On Becoming…… [Read More]

Works Cited

Bennis, Warren. (1994) On Becoming a Leader. New York: Perseus Books Group.

Ibarra, Herminia & Nicole Sackley (1995) Charlotte Beers at Ogilvy & Mather Worldwide. Cambridge: Harvard University Press.

Morrell, Margot & Stephanie Capparell, Alexandra Shackleton. (2002) Shackleton's Way. New York: Penguin.

Ogilvy. (2005) Official Website. Retrieved 27 Oct 2005. http://www.ogilvy.com/
View Full Essay

Angola and Sierra Leone Blood Diamonds Cecil

Words: 1046 Length: 3 Pages Document Type: Essay Paper #: 17201486

Angola and Sierra Leone Blood Diamonds

Cecil John hodes founded De Beers, a diamond mining and trading corporation back in 1888. It is the world's largest diamond cartel and receives all credit for making the engagement ring "an inseparable part of courtship and married life" (Jay Epstein, p.121). De Beer has shown immense success at controlling the price of diamonds. It achieved this goal by limiting the worldwide supply. It has a strong monopoly in the diamond business and is thus what one may call "the mafia" of the diamond world. It was till the 1980s that De Beers was involved directly in Sierra Leone. De Beers had some concession in offshore diamond mining and it enjoyed an office in Freetown. After that time it was known that De Beers has maintained an indirect relationship rather than a direct one. It then started to purchase offices in other lower diamond…… [Read More]

REFERENCES:

(1) Jay Epstein -- 1982. The Rise and Fall of Diamonds, New York: Simon and Schuster. Page 121

(2) Edmund Conway - Article Title: De Beers Cleared over Blood Diamonds; 'No Evidence' Gem Giant Fuelled War in Congo, Newspaper Title: Daily Telegraph. Publication Date: May 15, 2004.

(3) Greg Campbell - Article Title: Carat, Colour, Clarity ... And Conflict: The History of a Cold Blooded Love Affair. Magazine Title: African Business. Issue: 290. Publication Date: August-September 2003. Page Number: 62+.

(4) Tom Rawstorne -- Article Title: DIAMONDS TO DIE FOR; It's the Dark Side of the Diamond Industry - the Millions Mutilated and Murdered Just to Keep the West's Most Beautiful Women Dripping in Jewellery. Newspaper Title: The Daily Mail. Publication Date: October 25, 2004. Page Number: 36.
View Full Essay

Advertising or PSA Are These

Words: 1047 Length: 4 Pages Document Type: Essay Paper #: 41020945

S. Constitution is on the side of the distilled spirits advertisers. The right to advertise is constitutionally protected commercial free speech under the First Amendment (Distillers spirits advertising in perspective). The First Amendment protection afforded to distilled spirits advertising is equal in scope to the First Amendment protection afforded to the advertising of all other legal products and services, certainly wine and beer.

Many believe that advertisers should not be allowed to target underage audiences with products that are harmful to their health even if it means limiting constitutional protection because many children are not capable of making good choices. Research shows that youth exposure to alcohol advertising increases awareness of that advertising, which in turn influences young people's beliefs about drinking, intentions to drink, and drinking behavior (Alcohol advertising on television, 2001 to 2003: more of the same).

Opponents of advertising alcohol on television are growing more vocal as…… [Read More]

Bibliography

Alcohol advertising on television, 2001 to 2003: more of the same. Retrieved November 9, 2005 from Web site: http://camy.org/research/tv1004/

Beaver, W. (1997, July-August). What to do about alcohol advertising. Business Horizons.

Retrieved November 9, 2005 from Web site: http://www.findarticles.com/p/articles/mi_m1038/is_n4_v40/ai_20141970#continue

Bivins, T. (2004) Mixed media. Mahwah, NJ: Lawrence Erlbarum Associates, Inc.
View Full Essay

Product Price Elasticity

Words: 1208 Length: 3 Pages Document Type: Essay Paper #: 62465281

Price Elasticity and De Beers Diamond Engagement Rings

According to the online guide to economics, Investopedia, price elasticity is generally determined by the need of the consumer for a particular good or service. "Elasticity varies" among products because some products "may be perceived more essential" to the consumer. Products that are necessities tend to be more insensitive to price changes because consumers feel that they must "continue buying these products despite price increases." (Investopedia, 2005)

hat is defined as a necessity, of course, may vary from consumer to consumer. Clearly, food, shelter, and protection from the elements are all necessities. Not everyone needs caviar when money is tight, sometimes canned tuna fish will do -- but nor do many people exclaim, 'diamond prices are going down, let's get engaged -- twice!' Thus, how does one assess the price elasticity of a diamond engagement ring, as produced by a De Beers…… [Read More]

Works Cited

De Beers Diamonds. (2005) Official website.  http://www.debeers.com/ 

Investopedia. (2004) "Price Elasticity." Economics Basics. Retrieved 26 Mar 2005 at  http://www.investopedia.com/university/economics/economics4.asp 

Johannesburg & Windhoek. (Jul 15th 2004) "The cartel isn't for ever." The Economist. Retrieved 26 Mar 2005

http://www.economist.com/displaystory.cfm?story_id=2921462
View Full Essay

South African Breweries There Are a Few

Words: 610 Length: 2 Pages Document Type: Essay Paper #: 52881341

South African Breweries

There are a few important trends in the international brewing industry. The first is consolidation (Fletcher, 2011). With slowing demand in major markets, many large brewers are seeking to do two things: improve their economies of scale and gain access to new markets. This has led to successive rounds of consolidation in the industry, with most of the world's largest brewing companies now global conglomerates of strong regional brands. For SAB, this has meant not only consolidating the firm's home territory of Africa, but exploring options outside the continent as well.

The second major trend in the international beer industry is that growth has shifted to emerging markets. In the major beer-drinking markets, consumption is either stagnant or shrinking, and this has led to a quest for growth elsewhere. Many emerging markets have large populations and as these markets become more attuned to beer drinking, some of…… [Read More]

References:

China Daily. (2002). SAB aims to be biggest beer maker. China Daily. Retrieved November 13, 2011 from http://www.china.org.cn/english/investment/27117.htm

Fletcher, C. (2011). SABMiller Chief Mackay forsees more consolidation in global beer industry. Bloomberg. Retrieved November 13, 2011 from http://www.bloomberg.com/news/2011-03-29/sabmiller-chief-mackay-foresees-more-consolidation-in-global-beer-industry.html
View Full Essay

Anheuser One of the Many

Words: 1299 Length: 4 Pages Document Type: Essay Paper #: 18521246



Many problems surface for companies such as Anheuser-Busch because the company believes that their 'global' presence means they can act and do what ever it is they think is best. Such an attitude does not work well in China, because of the hundreds of brewers that provide cheap beer on a regional and local basis. Many Chinese citizens would rather drink their local beer than the 'global' beer for two reasons, once of which is loyalty but the other which is price. These are two factors that the global company has to consider when entering the Chinese market.

One of the most prevalent problems experienced by Anheuser-Busch (or any brewery) in China could be the lack of a coherent, comprehensive distribution network.

Events to consider when attempting to distribute a product that quickly loses its appeal, flavor and freshness (such as beer) would normally entail scheduling refrigerated trucks for pick-up…… [Read More]

View Full Essay

Corona There Are a Number of Trends

Words: 1053 Length: 4 Pages Document Type: Essay Paper #: 77949531

Corona

There are a number of trends in the global beer industry. One is consolidation, where firms are using mergers and acquisitions to enter new markets and to achieve economies of scale. For a brewer like Modelo, consolidation means that the company becomes smaller relative to the industry's top firms. Modelo has does not compete (at least with Corona) on a cost-leadership strategy, so this trend does not matter much for production economies of scale but it does matter for marketing economies of scale. Corona is also leading a trend of premium beer brands competing in the marketplace. Products such as Stella Artois, Hoegaarden, Heineken and (in international markets) Budweiser are competing with this strategy in this is one of the most important growth markets in the industry.

Modelo's international expansion was made possible through the use of strategic partnerships with distributors. These partnerships allowed Modelo to penetrate internationally markets…… [Read More]

View Full Essay

Alcohol and Youth According to the Center

Words: 1166 Length: 4 Pages Document Type: Essay Paper #: 53111639

Alcohol and Youth

According to the Center on Marketing and Youth (CAMY), states are not doing very much in terms of keeping adolescents and other youth from being over-exposed to alcohol-related advertisements on television. The liquor and beer companies are clearly interested in getting young people started with their particular brand, and through television commercials those companies make beer and liquor seem very "cool" to impressionable young people. This paper reviews and critiques the literature on youth and alcohol-related advertising on television -- including peer-reviewed scholarship from several sources.

Youth Exposure to Alcohol Advertising

The Center on Alcohol Marketing and Youth -- a component of the Johns Hopkins Bloomberg School of Public Health -- reports that the amount of advertising on television that specifically targets youth rose by 38% between 2001 and 2007. About one in five alcohol advertisements was placed on programs that attracts young people ages 12 to…… [Read More]

Works Cited

Center on Alcohol Marketing and Youth. (2008). Youth Exposure to Alcohol Advertising on Television, 2001-2007. Retrieved March 17, 2013, from  http://www.camy.org .

Jernigan, David H. (2010). The extent of global alcohol marketing and its impact on youth.

Contemporary Drug Problems, 37(1), 57-89.

Siegel, Michael, King, Charles, Ostroff, Joshua, Ross, Craig, Dixon, Karen, and Jernigan, David
View Full Essay

Corona Modelo Needs to Chart a Course

Words: 2282 Length: 8 Pages Document Type: Essay Paper #: 51702110

Corona

Modelo needs to chart a course for the company's future. The longstanding objective is to move Modelo into the top five of brewers in the world. As of 2005, Modelo remained outside of the top six. The company has 52 of the domestic market and is the best-selling imported beer in the United States, 50% ahead of next-best seller Heineken. The most significant underlying problem with respect to global market position relates to the company's ownership structure, specifically whether it will come under the A-B banner eventually or participate in some other way in the ongoing industry consolidation.

Secondary Problems

In the domestic market, Modelo faces a secondary problem in that its leading competitor FEMSA is improving its market position by controlling distribution channels and by promoting high quality subsidiary brands. FEMSA has been gaining market share steadily in Mexico while Modelo has been losing share. The domestic market…… [Read More]

View Full Essay

E-Businesses Challenged Create Trust Customers People Don't

Words: 1687 Length: 5 Pages Document Type: Essay Paper #: 50964761

E-businesses challenged create trust customers. People don't send money strangers . ead article: Mangiaracina,

When considering a business model for you company it is highly important to pattern it on that of other successful companies that are also based online. Jeff Beer's article "Outlook 2011: The new dotcom boom" provides several case studies of online companies with robust business models that have proven records of success. The unifying factor of all organizations mentioned, and the ones that provide the most tangible examples of success, Groupon and Twitter, is that their models are all based on solid marketing. One of the most critical elements of marketing for online businesses is to create a sense of community with one's customer base. Doing so in turn increases that customer base by readily involving more members of the general population as part of an organization's community. However, there are a set of management concerns…… [Read More]

References

Downes, Larry and Mui, Chunka (2000). "Unleashing the killer app." Harvard Business School Press. Retrieved from  http://hbswk.hbs.edu/archive/1388.html 

Hof, Robert (2003), "The eBay economy." Business Week. Retrieved from http://www.businessweek.com/magazine/content/03_34/b3846650.htm

Merrill, Duane (2006) "Mashups: The New Breed of Web App." www.ibm.com. Retrieved from http://www.ibm.com/developerworks/xml/library/x-mashups.html
View Full Essay

Marketing Strategy Problem - In 1-2 Pages

Words: 383 Length: 1 Pages Document Type: Essay Paper #: 94129030

Marketing Strategy Problem - In 1-2 pages, describe the Use course concepts in your explanation. For example, from the organization's perspective and the consumer's perspective, explain whether this problem is one of affect and cognition, behavior, environment, or a combination.

The company that is under consideration here is SABMiller Inc. The current situation with SabMiller Inc. is that the company has consolidated its efforts and has focused on a merger and acquisition strategy in order to capture the market and in order to develop its product line in accordance with local tastes.

However recently the situation is pointing to stagnancy in its growth as its Miller operations in America are not growing as expected by the management. Moreover the company is facing difficulties in developed country markets as these are already saturated. And at the same time it has not been able to make inroads into young markets such as…… [Read More]

View Full Essay

Merger Analysis in July 2008

Words: 943 Length: 3 Pages Document Type: Essay Paper #: 16152152

The constituent company's presence in China is geographically complementary, so that their respective distribution networks can be used to build each other's brands in their respective strongholds. Further, cost synergies of $1.5 billion annually are expected to accrue (Anheuser-Busch, 2008).

These claims are reasonable. There is little geographical overlap between the different brands. In particular in China, A-B is strong in the northeast, while InBev is strong in the southeast. The two companies are also complementary, with A-B strong in North America and InBev strong in Europe and South America. The experience of InBev in its previous major move in North America (the acquisition of Labatt's in Canada) was that it was able to build market share for InBev global brands by using the existing Canadian distribution system. Therefore, their expectation of replicating this success in the U.S. is reasonable. The claim of cost synergies is, however, questionable. hile InBev…… [Read More]

Works Cited:

No author. (2009). InBev completes Budweiser merger. BBC. Retrieved November 27, 2009 from  http://news.bbc.co.uk/2/hi/7735953.stm 

No author. (2007). 2007 NAICS definition. NAICS. Retrieved November 27, 2009 from http://www.census.gov/cgi-bin/sssd/naics/naicsrch?code=312120&search=2007%20NAICS%20Search

Press Release. (2008). InBev and Anheuser Busch agree to combine. Anheuser-Busch. Retrieved November 27, 2009 from  http://www.anheuser-busch.com /Press/PressImages/FINAL%20PRESS%20RELEASE.pdf

No author. (2009). Mergers and acquisitions: Definition. Investopedia. Retrieved November 27, 2009 from  http://www.investopedia.com/university/mergers/mergers1.asp
View Full Essay

Club NOC Is One of Seattle's Best

Words: 708 Length: 3 Pages Document Type: Essay Paper #: 71975353

Club NOC is one of Seattle's best and most unique venues, offering a place to relax, drink cheaply, and dance to great music.

Appearance and Atmosphere

The club is small, making it seem intimate.

Comfortable even when crowded because of the lounge booths and tables.

The dance floor is too small, but it is also never empty.

NOC is friendly.

Music and Shows

Each night at NOC is themed, with different house and guest DJs spinning mostly danceable Goth and 80s.

One of the highlights of Noc is the Thursday night Burlesque show.

Food and Drink

Eating and drinking is cheap, making everyone feel welcome.

People come down from Canada to enjoy 25 cent beers on Sundays.

Appies like their famous tater tots are only $5.

The full food and drink menu is in effect even after hours, when the club stays open until 11AM on Sunday.

Conclusion: Although I…… [Read More]

View Full Essay

Change Programs Don't Produce Change

Words: 1059 Length: 4 Pages Document Type: Essay Paper #: 50759853

While the authors contend through cited research that the rational for formalizing organizational hierarchy can in various structural contexts be effective, they revert back to the triad factors of strategy, systems and structures to continually make their point regarding how change must be systemic. They don't see change as an add-on; rather it must emanate out of the culture of an organization to be successful (Oxman, Smith, 2003).

In the article Memo to: CEOs (Simons, Mintzberg, Basu, 2002) the authors mix metaphor and meaning to communicate in a direct, blunt style ot CEOs regarding how they need to lead their companies not as figureheads, but as actual leaders. The entire article resonates with how critical it is for CEOs to see their businesses as continually improving, adding in key functions and requirements over time but still staying focused on broader objectives. The call to leadership is also consistently shown throughout…… [Read More]

References

Beer, M. Eisenstat, R.A., and B. Spector, 1990. Why change programs don't produce change. Harvard Business Review.68(6) 158-166.

Cascio W.F. 1993 Downsizing: What do we know? What have we learned? Academy of Management Executive 7(1) 95-104.

Oxman, J. And Smith, B, 2003. The Limits of Structural Change, Sloan Management Review. 77-82.

Simons, R. Mintzberg. H., Basu. K.2002. Memo to: CEOs Fast Company 59, 117-121
View Full Essay

Generic Strategies Porter's Generic Strategies Began Life

Words: 1284 Length: 4 Pages Document Type: Essay Paper #: 69169384

Generic Strategies

Porter's generic strategies began life as a matrix grid featuring low cost and differentiation strategies, which could either be mass market or niche in nature (QuickMBA, 2010). A fifth strategy, hybrid, has been hypothesized by some, noting that there are instances where a firm could be argued to practice some combination of differentiation and low cost.

The Swatch Watch has a differentiated strategy. While not a high end watch, it does have a strong brand, with a unique brand proposition.

The McDonalds Value Meal is essentially a hybrid. All McDonalds product is low cost by the definition of its industry, and the value meal accents the low cost element. However, McDonalds has a high level of differentiation within its industry. It has a healthy 20% net margin, which indicates that it does not follow a true cost leadership strategy -- it could cut prices quite a bit more…… [Read More]

References

DoJ. (2014). Foreign Corrupt Practices Act. U.S. Department of Justice. Retrieved April 28, 2014 from http://www.justice.gov/criminal/fraud/fcpa/

MSN Moneycentral: McDonalds. (2014). Retrieved April 28, 2014 from http://investing.money.msn.com/investments/stock-income-statement/?symbol=MCD

No author. (2014). How culture ended the Daimler-Chrysler merger. Kwikessential. Retrieved April 28, 2014 from  http://www.kwintessential.co.uk/resources/daimlerbenz-chrysler-merger.html 

Nudd, T. (2013). How Subaru fell in love and never looked back. Ad Week. Retrieved April 28, 2014 from  http://www.adweek.com/news/advertising-branding/how-subaru-fell-love-and-never-looked-back-148475
View Full Essay

Transportation Optimizing Inventory

Words: 673 Length: 2 Pages Document Type: Essay Paper #: 9095058

Optimizing Inventory / Transportation

Optimizing Inventory/Transportation

Danny Wilco

Re: Quarterly Ordering Decisions

Problem Situation

Optimal order-quantity technique is one of the sophisticated inventory management systems that our organization can employ to manage our inventories. The traditional inventory management technique we are using is making our company to incur additional costs of operation. The annual inventory holding costs is 4% thereby increasing our costs operation, and reducing our profitability. In the course of this problem, we are required to implement the optimal order-quantity technique to assist our company to lower the costs of managing our inventory thereby increasing our profitability.

Assumptions

Our pricing estimate is based on the markup factor of 140% or 1.4.

There is an estimation of 4% of the annual inventory holding costs.

The quarterly sales forecast of the Kegs of the Imported Beer line is estimated based on the inflation of 100% for the last quarter, which…… [Read More]

View Full Essay

Marketing Management and Marketing Questions

Words: 2108 Length: 7 Pages Document Type: Essay Paper #: 61855514

The proclivity to pass blame between organizational members also suggest an internal cultural shortcoming rooted in an unwillingness to take responsibility for planning failures. This is an unnecessary conflict which is derived from the onus on planning failure and the clear incapacity of the organization to rebound in its wake. This perspective and reality go hand in hand.

So may we observe this from an article regarding Toyota's ongoing struggles and its contingency efforts at damage control. Such a crisis can surely illuminate the behaviors that may be demanded in the face of unexpected planning failures. According to Takahashi (2010), "Toyota Motor Corp. said Friday it will temporarily halt production at its factories in France and the U.K. For a total of at least 12 days from late March, due to weaker demand for its vehicles in the region after a series of global safety recalls. The production suspension coincides…… [Read More]

Works Cited:

BBC News. (2002). Enron Scandal at-a-glance. British Broadcasting Company.

Online at .

Emshwiller, J.R. & Bravin, J. (2010). Justices to Weigh Venue in Skilling Case. Wall Street Journal. Online at http://online.wsj.com/article/SB10001424052748703940704575089781881501578.html?KEYWORDS=enron

Pierce, J. & Robinson, R. (2009). Strategic Management, 11th Edition. McGraw-Hill/Irwin Press.
View Full Essay

Hardship Letter - Nutritional Analysis

Words: 1376 Length: 5 Pages Document Type: Essay Paper #: 30738672

Subject should also increase fat intake to better balance his diet.

Subject's fiber consumption was so far in excess of DV that negative digestive consequences cannot be ruled out.

Salt intake was more than the DV, but could be easily corrected with some minor dietary changes.

The Food Standards Agency has developed the Eat Well Plate as an easy to follow nutritional guideline.

The Eat Well Plate is a visual display and quick reference for consumers to better balance their diets in compliance with the DV's. Analysis revealed a shortfall in fruits and vegetables as well as bread, rice and pasta - the two largest sections of the plate. Subjects fat consumptions were well below the DV's, but per the Eat Well Plate are the smallest category recommended.

ecommendations for Subject's improved nutritional balance would include increased caloric intake, weighted heavily in the fruits and vegetables, breads, rice and pasta…… [Read More]

References

Nutritional Analysis Tool 2.0, created July 1999, retrieved January 31, 2009 http://www.nat.uiuc.edu/nat.pdl  http://www.nutrition-matters.co.uk/misc/1991COMAreport.htm 

http://www.nutritiondata.com/help/analysis-help#cp-pyramid http://www.who.int/bmi/index.jsp?introPage=intro_3.html

http://www.ncbi.nlm.nih.gov/sites/entrez?Db=pubmed&Cmd=ShowDetailView&TermToSearch=11360147

http://www.mayoclinic.com/health/waist-to-hip-ratio/AN01794
View Full Essay

Fingerprinting Scenario the Writer of This Work

Words: 556 Length: 2 Pages Document Type: Essay Paper #: 4619329

Fingerprinting

Scenario

The writer of this work assumes the position of Crime Scene Investigator who is responding to a homicide scene at a convenience store/gas station at 3:00 A.M. Upon first arriving the officer who first responded at the scene relates information that there was an additiaonl employee present during the incident in addition to a mother and her 15-year-old son who are both witnesses to the crime. There is a deceased victim with a gunshot wound in the chest. The responsibility fo the Crime Scene Invesetigator includes latent print work and other related tasks.

Upon arrival to the sceneit is noted that the scene was secured prior to the arrival of the Crime Scene Investigator. In additional all crime scene integrity precautions and procedures are in place and the crime scene photographer has taken all necessary on-scene photographs for you. All sketches and measurements have already been taken. Other…… [Read More]

Bibliography

Crime Scene Procedures (2012) National Forensic Science Technology Center. Retrieved from:  http://projects.nfstc.org/property_crimes/Crime_Scene_Procedures_III.pdf 

Crime-Scene Investigation and Evidence Collection (nd) Chapter 2. Retrieved from:  http://www.cengagesites.com/academic/assets/sites/4827/bertino_chapter2.pdf
View Full Essay

Mitigating the Bullwhip Effect

Words: 621 Length: 2 Pages Document Type: Essay Paper #: 95374543

absence of it, help to create the bull-whip effect? What feedback would you like to have, specifically, as you determine your weekly orders for Kentucky Swamp Brew? How would get such information? When would you like to have it?

"As beer consumers develop a taste for more refined small-batch brews, the craft beer industry is steadily growing, and so is the need for beer supply chain management solutions" (Skrbek 2014) The so-called 'bullwhip' effect is when variability in a supply chain is magnified the farther one moves up the supply chain. "Demand variability increases as one moves up the supply chain away from the retail customer, and small changes in consumer demand can result in large variations in orders placed upstream" (The Bullwhip Effect, 2014, Quick MBA). Factors which exacerbate the effect include "overreactions" to backlogged orders (which results in ordering needless additional inventory); failing to order to reduce backlogged…… [Read More]

References

The Bullwhip Effect. (2014). Quick MBA. Retrieved from:

 http://www.quickmba.com/ops/bullwhip-effect/ 

Skrbek, P. (2014). Craft beer. Demand Solutions. Retrieved from:

 http://www.demandsolutions.com/beer-supply-chain-management-brewery-supply-chain-software.html
View Full Essay

Scientific Misconduct Of the Five

Words: 871 Length: 3 Pages Document Type: Essay Paper #: 84336365

However, college students are not an easily quantifiable demographic. Their age and other characteristics vary greatly, making it impossible to precisely categorize them. Second, it will be difficult to select random participants because, with the use of alcohol, the people most likely to participate in the study are those who enjoy drinking alcohol. This will effect the results because people who drink alcohol have a higher tolerance and thus will show less effect after consuming it. Third, because of the use of alcohol the company will have to ensure that all participants are legal. Further, the participants will have to be informed that they are drinking an intoxicating substance. This will make having a control and experimental group impossible because those drinking alcohol will have to know they are drinking, which could create a mental effect on their performance and thus effect the overall results. For these reasons, as chief…… [Read More]

Works Cited

Ensuring the Integrity of the Research Process." Responsible Science. Vol. 1:30, NAS, 1992.

Girdner, Ellen R.R. (2001): Evaluating Research Articles from Start to Finish. London: SAGE Publications.
View Full Essay

Sabmiller Case Study Sabmiller Breweries Company Case

Words: 1327 Length: 4 Pages Document Type: Essay Paper #: 9891515

Sabmiller Case Study

SABMiller Breweries Company Case Study

SABMiller Breweries Company

SABMiller Breweries Company

SABMiller breweries Company has grown since it begun over the years adopting different business strategies for its survival in the market. Surrounding environmental factors have affected its growth, and strategies that are put to counter different environmental situations. SABMiller is a South African company with its base in Johannesburg. It grew to being the second largest brewer company in the world.

Corporate logic

During the twentieth century, SABMiller's operation faced difficulties due to the apartheid regime. South Africa faced economic sanctions due to the apartheid regime which restricted them from doing business with, external international, markets. SAB moved their capital from London to their homeland Johannesburg to enable them operate with the sanctions. SAB prioritized Domesticconsumption to keep the breweries running. SAB concentrated most of its activities in southern parts of Africa hence expanding its market.…… [Read More]

References

Commission, U.N. (2006). Foreign Investment in Latin America and The Carribean. New York: United Nations Publications .

Demamphilis, D. (2007). Mergers Acquisitions and Other Restructuring Activities. Cape Town: Academic Press.

Robbins, P. (2011). Global Behaviour; Global Perspectives Southern African Perspectives. Johhanesburg: Pearson South Africa.

Wenner, L. (2009). Sport Beer and Gender. Atlanta: Peter Lang.
View Full Essay

Role of Nutrition in Health

Words: 1891 Length: 5 Pages Document Type: Essay Paper #: 17001618

Role of Nutrition in Health

Nutritional Assessment is a detailed evaluation of objective as well as subjective data, relating to an individual's food intake, along with giving due consideration to factors such as medical history and lifestyle of the said individual. The purpose of a nutritional assessment is to identify the malnourishment and/or undernourishment in an individual's diet and to eradicate the factors that make it unhealthy and unfit. Once the data relating an individual's eating habits has been collected and organized, it can be used to evaluate the nutritional status of that person. The assessment is followed up by a plan to either intervene or to devise a new proper nutritious diet plan to help the individual attain a healthier status (Carol Rees Parrish, August 2003).

In keeping up with the current obesity and overweight statistics, the need for a balanced nutrition profile has increased tenfold. Australia today is…… [Read More]

Works Cited

Ageing, D. o. (1998). Australian Guide to Eating Healthy. http://www.health.gov.au/internet/main/publishing.nsf/content/E384CFA588B74377CA256F190004059B/$File/fd-cons.pdf.

Carol Rees Parrish, M.R. (August 2003). Nutritional Assessment: Current Concepts and Guidelines for the Busy Physician.

Institute, M.O. (June 2012). Obesity in Australia.

Institute, N.H. Obesisty. http://www.nhlbi.nih.gov/guidelines/obesity/ob_gdlns.pdf.
View Full Essay

Gender and Communication

Words: 2201 Length: 8 Pages Document Type: Essay Paper #: 21225189

Gender Communications

The research question examined in this study poses the following question: "How does one person's behavior affect another person's behavior?" Specifically, this study is intended to assess the various mechanisms through which people communicate, both verbally and non-verbally. The study is intended to examine the different methods in which males vs. females communicate, and explore whether a difference in gender correlates with a different approach to communicate. Also examined is whether or not males or females are likely to be influenced by each others communication cues, and whether one gender is more influenced by certain settings/cues than the other.

Non-participant observation was the methodology selected for this study. Specifically, in order to best assess and observe gender relationships, our group decided to split the observations between two social settings: bars where people might "hang out" casually and the student center. Four members of our group went to Pete's…… [Read More]

References

Source 1: The Arts of Impression Management

Source 2: Studies of the Routine Grounds of Everyday Activities

Digby, Devin. Communication Minutes.

Mehta, Radhi. College Avenue Student Center, Food Court
View Full Essay

Functions of the Skeletal System

Words: 1025 Length: 3 Pages Document Type: Essay Paper #: 70872691



Any brain injury is serious and Julie should not have continued the climb. Seeking immediate medical attention as soon as the injury occurred may have saved Julie's life. The severe headache and ringing in her ears is another sign that the bump on the head was not so light, but still consistent with a Grade 1 concussion. Although Julie did not lose consciousness, she still had the key signs of a concussion.

The treatment of a concussion includes rest and inactivity. Aspirin should be avoided, as it may contribute to continued internal bleeding. Continuing the hike may have caused Julie's blood pressure to remain high, contributing to the inability of her body to form clots at the injury points. The onset of severe headache was a sign that things had become critical. Julie's life may have been saved had the severity of the injury been recognized from the beginning and…… [Read More]

View Full Essay

High and Low Context by

Words: 400 Length: 1 Pages Document Type: Essay Paper #: 44683750

But every nation and culture will have a variety of both low and high context situations, and some nations have a greater number of low context relationships and situations than high context relationships and situations.

For example, in generally high context societies like Japan, a student might not raise his or her hand to correct even a favorite teacher, out of respect for the older person who has authority. In many schools across the United States, a student would think nothing of challenging an adult authority figure because it is more important that the correct information is conveyed to the class. This article offers a helpful reminder about the fact that there is no such thing as a 'good communications style' that is applicable to all contexts. It depends on the expectations of the people you are dealing with, the situational context, and your cultural expectations. In today's changing society,…… [Read More]

Works Cited

Beer, Jennifer E. "High and Low Context." Culture at Work. 1997. 30 Apr 2007.  http://www.culture-at-work.com/highlow.html