Beer Essays (Examples)

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Singha Heineken-thailand Exploring the Impact of

Words: 1712 Length: 6 Pages Document Type: Essay Paper #: 36102843

At any rate, this approach would be highly congruent with Heineken's existing approach to branding given its current repertoire of 170 international brands and strategic partnering with local beer manufacturers. Such a partnership might be the best way for Singha to avoid being acquired outright by Heineken in the future as it continues to juggernaut-like march to global domination of the beer market.

Finally, because it is well established that bright sunlight can harm the taste of beer, it would appear reasonable to conclude that the brown-glassed Singha bottles protect their contents better than the clearer green glass used by Heineken. For tropical markets such as Thailand where product can be exposed to the harsh rays of the sun during transport or otherwise, the marketers at Heineken would be well advised to either darken the color of their glass containers or incorporate some ultraviolet protection in their bottles to avoid…… [Read More]

References

Andrews, T.G., Chompusri, N., & Obe, B.B. (2003). The changing face of multinationals in Southeast Asia. New York: Routledge.

Ramos, F.V. (2006, March 19). RP and Thailand a[euro]: Different systems, different outcomes? Manila Bulletin, 3.

Sale, C. (2006, July 20). Vijay hopes he can still throw it away. The Daily Mail (London, England), 91.

Thailand. (2008). U.S. Government: CIA world factbook. [Online]. Available:  https://www.cia.gov/library/publications/the-world-factbook/geos/th.html .
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Wine and Fermentation in Pre-Industrial

Words: 946 Length: 3 Pages Document Type: Essay Paper #: 83019039

asically, without yeast which creates the alcohol, there would be no wine, at least not with an alcoholic base.

The progress of fermentation can be monitored or controlled in several ways. The most simple method is to observe the activity in the fermentation vessel. Sometimes in a laboratory setting, fermentation is often followed by weighing the fermentation vessel at various intervals which results in a record of the weight of carbon dioxide gas lost and exactly how much sugar remains in the vessel. The most popular form of control is a measurement of the density of a sample of the fermenting juice which can be accomplished by using a hydrometer which measures the remaining sugar's percentage in weight.

As to the taste of wine that results form this complex series of chemical manipulations by a chemist or fermentation specialist, the time required for complete fermentation of grape juice, either white…… [Read More]

Bibliography

History of Wine." Ewineplanet.com. Internet. 2007. Retrieved at http://ewineplanet.

Com/menu.asp?id=1.
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Boag's Australia Is Considered to Be a

Words: 1467 Length: 5 Pages Document Type: Essay Paper #: 71745454

Boag's

Australia is considered to be a major beer drinking country, something that has traditionally provide a robust market for producers. Inter-state trade barriers have allowed for brewers in each state to flourish, something that benefitted James Boag, with its small domestic market in Tasmania. Boag's was able to use this strength to support its expansion endeavours, which ranged from the rest of Australia to as far away as the United States (Gale Group, 2004). The company faces some major challenges in the environment, including a social trend away from industrial beer, something that is forcing breweries both in Australia and around the world to seek out new opportunities. There are opportunities out there, however, a function of globalization and the information economy that increases the ability of companies to expand overseas and lowers the costs associated with marketing and market entry when they get there.

Social Environment

There are…… [Read More]

Works Cited:

Fenner, R. (2010). Australia beer market may shrink as consumer tastes change, Foster's says. Bloomberg. Retrieved May 17, 2012 from http://www.bloomberg.com/news/2010-10-21/foster-s-group-says-australian-beer-market-to-fall-own-share-stabilized-.html

Gale Group. (2004). Tasmanian beer enters U.S. market. Interactive Business Network Resource Library. Retrieved May 17, 2012 from http://findarticles.com/p/articles/mi_m3469/is_n16_v41/ai_9109311/

Gluyas, R. & Speedy, B. (2011). Beer marketing guru explains why Foster's went flat. The Australian. Retrieved May 17, 2012 from http://www.theaustralian.com.au/business/mergers-acquisitions/beer-marketing-guru-explains-why-fosters-went-flat/story-fn91vdzj-1226144941376

Thomson, J. (2010). Marketing experts point to lessons as beer sales hit 60-year low. Smart Company. Retrieved May 17, 2012 from http://www.smartcompany.com.au/food-and-beverages/20100528-marketing-experts-point-to-lessons-as-beer-sales-hit-60-year-low.html
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Global Branding of Stella Artois Porter's 5-Forces

Words: 1802 Length: 6 Pages Document Type: Essay Paper #: 67171804

global branding of Stella Artois

Porter's 5-forces analysis of the beer industry

Bargaining power of buyers

The bargaining power of buyers is very high in the beer industry. Consumers have many choices, spanning from other alcoholic beverages to other brands of beer, including smaller labels as well as the major brands. Also, beer is not strictly a necessity. Consumers can conceivably 'do without' if the price is too high.

Bargaining power of suppliers

The bargaining power of suppliers is also very high in the beer industry. Beer companies are critically dependent upon obtaining specific input goods to create their brews. They need a high volume of input goods to produce their product, and they need a timely and steady supply. Good relationships with bottlers and distributors are also required to take the product to market.

Competitive rivalry

Competitive rivalry is extremely high. All of the major beer brands are fighting…… [Read More]

References

Caves, R.E. & M.E. Porter. (1977). From entry barriers to mobility barriers: Conjectural decisions and contrived deterrence to new competition. The Quarterly Journal of Economics, 91 (2): 241-262. Retrieved:  http://www.jstor.org/stable/1885416 

Sinha, S.K. & Zaid Ahmad. (2009). Global financial crisis - with special reference to insurance industry. African Journal of Marketing Management, 1(8): 184-189,

Retrieved at:

http://www.academicjournals.org/ajmm/PDF/Pdf2009/Nov/Sinha%20and%20Ahmad.pdf
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Corona Modelo Has Grown From

Words: 1212 Length: 4 Pages Document Type: Essay Paper #: 49416560

Carlsberg also have the largest stable of brands in the country, and nationwide blanket distribution. Lastly, Corona has experience in dealing with Carlsberg, with whom it has distribution agreements Russia, Central Asia, Turkey and a number of other countries around the world.

Corona faces intense competition from InBev (now a-B InBev after its merger with Anheuser-Busch). InBev has a different model for international expansion, comprised of purchasing breweries all over the world. This secures the company local production and distribution. It has the potential to shut Corona out of its distribution chains, reducing Corona's ability to compete in some markets. In addition, two of a-B InBev's global brands -- Budweiser and Stella Artois -- compete directly with Corona is most markets as imported superpremium beers.

There are three tactics that Modelo can employ in order to compete against a-B InBev. The first is to shore up its distribution channels. If…… [Read More]

Works Cited:

Haddock, F. (1999). The globalization of beer. Global Finance. Retrieved March 12, 2010 from http://findarticles.com/p/articles/mi_qa3715/is_199907/ai_n8873084/

Singer, J. & Kesmodel, D. (2007). Why consolidation storm is brewing in beer industry. Wall Street Journal. Retrieved March 12, 2010 from http://online.wsj.com/article/SB119262856498561983-email.html

No author. (2010). Beer in China in 2010: A market analysis. Access Asia. Retrieved March 12, 2010 from http://www.researchandmarkets.com/reportinfo.asp?report_id=1204159

Datamonitor staff writer. (2010). Carlsberg to distribute Modelo's Corona Extra brand in nine new countries. Drinks Business Review. Retrieved March 12, 2010 from  http://www.drinks-business-review.com/news/carlsberg_to_distribute_modelos_corona_extra_brand_in_nine_new_countries_270209
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Foreign Market Entry and Diversification

Words: 1876 Length: 5 Pages Document Type: Essay Paper #: 95705532

Corona Beer (Modelo)

Identify and discuss the trends in the global beer markets.

Driven by the rapid consolidation of breweries and channel-based selling organizations the global beer markets continue to experience flat or slow growth. With the cost of entry into this industry high from a capital investment standpoint, accentuated by high interest rates, the overall industry growth rates continue to be flat with differentiation at the product level contributing little to overall market growth. The key to gaining market share in the global beer industry today are distribution and selling alliances. Alliances and partnerships on the sell-side of breweries are very high priority, as are continued investment in information systems and technologies to streamline the supply chain operations (Sahin, obinson, 2002). Gaining greater supply chain efficiencies can significantly increase overall profitability by reducing stock-outs by minimizing pricing and delivery inaccuracies and increasing product quality. The brewery industry has as…… [Read More]

References

Malkin, Elisabeth. (1995, July). Can Corona beer hang on to its crown? Business Week: Industrial/Technology,(3433), 90B.

David Menzies. (2000, October). From beer to eternity. Profit, 19(6), 58-60.

Elizabeth Mora-Mass. (2002, January). Mr. Modelo risin'. Beverage World, 121(1710), 11,23.

Michael Reid. (1997, December). Making it in Monterrey. The Economist, 345(8046), Survey 19-25.
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Marketing Economic Analysis Argentina Introducing

Words: 1790 Length: 6 Pages Document Type: Essay Paper #: 76118216

The nation's ports and harbors are world class due to the large amount of national exports in oil and goods. However, the nation's airport infrastructure is lacking even though there are 144 airports with paved runways out of a total almost 1400 around Argentina.

V. Media

Argentina has a modern telecommunications and media market systems. There is a great deal of foreign investment incorporated into the systems. "Argentina encouraged the growth of modern telecommunication technology; fiber-optic cable trunk lines are being installed between all major cities; the major networks are entirely digital and the availability of telephone service is being improved; however, telephone density is presently minimal, and making telephone service universally available will take time." (CIA World Fact Book, 2004)

The nation has 42 Television broadcast systems as of 1997 and internet use is nearly a million strong. The nation's radio stations are mostly unlicensed: "AM 260 (including 10…… [Read More]

References

Boston Beer Company. (2004). Company Overview. Retrieved November 1, 2004, at http://www.bostonbeer.com/phoenix.zhtml?c=69432&p=irol-overview

Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996).

CIA World Fact Book. (n.d.). Argentina. Retrieved November 1, 2004, at http://www.cia.gov/cia/publications/factbook/geos/ar.html

Marketing
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Marketing Preliminary Marketing Plan Introducing

Words: 1641 Length: 6 Pages Document Type: Essay Paper #: 5110507



For intermodal exports such as bottling factory equipment we will utilize CPT (carriage paid to) and CIP (carriage and insurance paid to) in place of CIF for all modes of transportation including intermodal.

A in some negotiations we will use FOB (free on board) for bottling plants that purchase from us directly at a buyer named port of export where we quote the buyer a price that will cover all costs up to and including the loading of goods aboard a vessel.

Pro Forma Invoice - During the initial export transaction, we will utilize the pro forma invoice.

Pro forma financial statements and budgets marketing budget selling expense

Actual selling expense 6/30/2004 $0

Projected selling expense 6/30/2005 $450,000 advertisement promotion expense

Actual advertisement expense 6/30/2004 $0

Projected selling expense 6/30/2005 $150,000 distribution expense

Actual distribution expense 6/30/2004 $0

Projected distribution expense 6/30/2005 $104,000 product cost

Actual product cost 6/30/2004 $0…… [Read More]

References

Boston Beer Company. (2004). Company Overview. Retrieved December on 10, 2004, at http://www.bostonbeer.com/phoenix.zhtml?c=69432&p=irol-overview

Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996).

CIA World Fact Book. (n.d.). Argentina. Retrieved December on 10, 2004, at http://www.cia.gov/cia/publications/factbook/geos/ar.html

Yahoo Finance. (2004, December 9). Boston Beer Company. Retrieved December on 10, 2004, at http://finance.yahoo.com/q/is?s=SAM&annual
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Heineken NV Is One of

Words: 1374 Length: 5 Pages Document Type: Essay Paper #: 84662554

They are able to extract premium pricing for what is otherwise an undifferentiated product, evidence of the brand's strength

The company is consistently profitable and has maintained a steady growth trajectory, including organic profit growth

Strong management has successfully negotiated Heineken through rapid consolidation and industry maturation, taking the company from a regional Dutch brewery to a global powerhouse in a few decades.

Heineken is a strong company, as evidenced by their track record of success. They have built a simple core of strengths by focusing on the beer business, refusing to be sidetracked by any distractions. This has allowed them to develop a relatively simple growth strategy and maintain it. The core of Heineken's strength is its ability to execute simple strategies very well.

eaknesses

Overleveraged…Heineken's expansions have left it with a balance sheet more suitable for a growth firm with high R&D costs, as opposed to a firm…… [Read More]

Works Cited:

2008 Heineken NV Annual Report. Retrieved May 14, 2009 from http://www.annualreport.heineken.com/downloads/Heineken_Annual_Report_08.pdf

Tiverton-Brown, Andy. (2008). China Usurps USA as World's Largest Beer Market. Euromonitor. Retrieved May 14, 2009 from http://www.euromonitor.com/China_usurps_USA_as_worlds_largest_beer_market

Singer, Jason & Kesmodel, David. (2007). Why Consolidation Storm is Brewing in Beer Industry. Wall Street Journal. Retrieved May 14, 2009 from http://online.wsj.com/public/article/SB119262856498561983.html
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Police Psychology

Words: 2519 Length: 10 Pages Document Type: Essay Paper #: 52776718

Police Psychology

Scenario:

You are a police psychologist for a major metropolitan area. You are also a member of its hostage negotiation team. You have been called to a crisis incident at 3:15 P.M. On a Friday. It is in a residential area about three blocks from a middle school and a public library. The information you have at this time is that the subject is a 42-year-old male who is holed up in his house with his wife, son, and a family friend. He has murdered his next-door neighbor and is threatening to kill those in the house if his demands are not met. One of his demands is for immunity from the murder charge if he surrenders without harming any of the people in the house. His other demands are a case of beer and some fast food. He wants his demands met or "something will happen."u

Introduction…… [Read More]

Works Cited

Alaxander, D., & Klein, S. (2010). Hostage-taking: motives, resolution, coping and effects. Advances in Psychiatric Treatment, 176-183.

Cooper, H. (1981). Hostage-takers. Retrieved from National Criminal Justice Reference Service:  https://www.ncjrs.gov/App/publications/abstract.aspx?ID=75936 

Goldaber, I. (1979). Typology of Hostage-Takers. Police Chief, 21-23. Retrieved from Hughes, J. (2009). A Pilot Study of Naturally Occuring High-Probability Request Sequences in Hostage Negotiations. Journal of Applied Behavioral Analysis, 491-496.

McMains, M., & Mullins, W. (2010). Crisis Negotiation (4th ed.). New Providence: Lexis/Nexis/Anderson.
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Organization Corporate Social Responsibility CSR Refers to

Words: 2291 Length: 9 Pages Document Type: Essay Paper #: 21246248

Organization

Corporate Social esponsibility (CS) refers to the relationship between a business and the society and how can both can benefit mutually through a joint partnership. Caroll (1991) suggests four different aspects to be a part of CS and they are economic, legal, ethical and philanthropic. The economic aspect is the basis on which the business is built while legal responsibilities are encoded in law. Ethical responsibilities include doing what is right and just and above everything, philanthropic responsibilities include being a good corporate citizen and doing something good to the society and environment that has nurtured the business.

In this discussion, the CS activities of two companies in the same sector are analyzed. The first company is Asia Pacific Breweries that owns the Tiger Beer brand of products and the second one is Carlton & United Breweries that manufactures the Victoria Bitter brand of beer. A close analysis reveals…… [Read More]

References

Brown, D., J. Dillard and R.S. Marshall. (2006) "Triple Bottom Line: A business metaphor for a social construct." Portland State University, School of Business Administration. Retrieved 28th September, 2010 from http://www.recercat.net/bitstream/2072/2223/1/UABDT06-2.pdf .

Caroll, Archie.B. (1991). The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons. Retrieved 28th September, 2010 from http://w3.uniroma1.it/moscarini/materiale%20seminario/Carroll.pdf

Shoebridge, Neil. (2005). A Quiet Beer. BRW. Vol. 27 Issue 18, p65-65.

Antonia Magee.
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Global Branding of Stella Artois

Words: 2037 Length: 5 Pages Document Type: Essay Paper #: 42687859

Global randing of Stella Artois

Interbrew's centuries of experience in brewing, beer distribution and sales are all exemplified throughout their global dominance of worldwide beer consumption as presented in the case The Global randing of Stella Artois (eamish, Goerzen, 2012). With an exceptionally high price/Earnings ratio (P/E Ratio) indicating investor confidence in their brand, operations in 80 nations, with the top 10% of markets globally accounting for 86% of sales and 61% of volume production being generated by North America, Interbrew has a solid platform to build their future marketing, selling and product development strategies on. Despite a slow to no-growth level of performance for the global beer markets of just 1 to 2%, investor confidence continues for Interbrew and their performance over the time period of the case study, further signaling the strength of their operations and strategy execution (Marinov, Marinova, 1998). Interbrew faces the challenge of profitably growing…… [Read More]

Bibliography

Beamish, P.W., & Goerzen, A. (2012). Global branding of Stella Artois. (). London: Ivey Management Services, a division of Richard Ivey School of Business.

Dezutter, B. (1997). Experiences of investing in Eastern Europe: A study of a multinational brewing company. European Business Review, 97(3), 139-144.

Hanon, B. (1996). The path to competitiveness: Strategies for investment in central Europe. Columbia Journal of World Business, 31(2), 76-85.

Hede, A., & Watne, T. (2013). Leveraging the human side of the brand using a sense of place: Case studies of craft breweries. Journal of Marketing Management, 29(1-2), 207.
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Creative Business Thinking Key Activities There Are

Words: 957 Length: 3 Pages Document Type: Essay Paper #: 41671856

Creative Business Thinking

Key Activities: There are two key activities in the microbrewery business. These are making beer and selling beer. The two are distinct processes, and are only loosely related. The beermaking process is fairly simple, and there are only so many ways to reinvent that wheel. So the key success factor with that activity is to brew beer that has no technical flaws, but also that has a character that appeals to the modern beer drinker. This means building a portfolio with a mix more lighter, more approachable beers and more full-flavored beers that appeal to beer geeks, like the sour program highlighted in on the Kickstarter site.

The second key activity is marketing. Beer distribution is a challenging business. Laws differ from state to state but there is often a third party involved, the distributor. Even with a distributor, microbreweries need to find ways to generate publicity…… [Read More]

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Strategic Business Management Over the

Words: 1115 Length: 3 Pages Document Type: Essay Paper #: 85999070

This can hurt the company's ability to reach out to consumers. (Berghoff, 2009)

isks

There are four categories of risks that must be considered when evaluating Boston Beer to include: clear enough, alternative futures, the range of future and true ambiguity. Clear enough is when there is a focus on ensuring that everyone understands the company and the different products. In the case of Samuel Adams, consumers can recognize and enjoy the brand. The challenge will occur when tastes change and how this will affect the way they see the company in the future. This is when the firm must be able to quickly introduce new products to address these needs (creating a clear enough image in the mind of customers). Over the last 15 years, this has been taking place with the introduction of new brands (as this is the most important aspect of their business model). (Bamforth, 2012,…… [Read More]

References

Boston Beer Company. (2010). CNBC. Retrieved from: http://www.cnbc.com/id/39233398/The_10_Biggest_US_Craft_Breweries?slide=11

Comparative Advantage. (2012). Investopedia. Retrieved from:  http://www.investopedia.com/terms/c/comparativeadvantage.asp#axzz1ofyHVShY 

Bamforth, C. (2012). The Oxford Companion to Beer. New York, NY: Oxford University Press.

Berghoff, S. (2009). Tapping into the Craft Beer Industry. Stump Town. Retrieved from: http://www.stumptown.com/articles/mgmtbeer.html
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Tight-Tight Coupling of Microbrewery Value Chain

Words: 1143 Length: 4 Pages Document Type: Essay Paper #: 52800676

Logistics Planning

Businesses strive to influence product and service differentiation -- fully aware that the phenomenon occurs in the mind of the customer. Additive to differentiation of brands, products, and services, retailers are increasingly focused on differentiation of their stores as shopper destinations (Flint, 2010). Indeed, differentiation is a key element in the microbrewery industry, in which the customers' capacity for making product distinctions is foundational to competitive strategy. As a case in point, this paper will discuss the relation between differentiation and service-supply chain management in the microbrewery industry.

Service-dominant logic. As businesses move away from a product-focused to a customer-centric orientation, a service dominant logic has developed into a throughline (Flint, 2010). That is to say that, upon close examination of business configurations, service and servicing emerge as primary components of the value proposition -- fundamental components of the value chain. For their part, supply chain managers (SCM)…… [Read More]

References

Clarke, J. (2012, May). Who is the new beer consumer? Beverage Media Group. Retrieved http://www.beveragemedia.com/index.php/2012/05/who-is-the-new-beer-consumer-brewers-ready-to-say-ihola-and-more-to-expand-reach/

Crammer, L.J. & Wegfahrt, A.M., (2006). Ranked #9 Proximity to Major Markets. Area Development Site and Facility Planning; Easton, 41(5).

Cohen, M.A., Agrawal, N., Agrawal, V., (2006). Achieving Breakthrough Service Delivery Through Dynamic Asset Deployment Strategies Interfaces. Linthicum: 36(3), 259-273.

Flint, D.J. (2010, November 8). The Service Side of Supply Chain Management.
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Management Accounting the Purpose of

Words: 1609 Length: 5 Pages Document Type: Essay Paper #: 91616829

The two basics to keep in mind is that managerial accounting should be used early and often and not just internal stakeholders should be heeded and listened to (Tutor2U.net, 2013).

Conclusion

In conclusion, Thai Airlines would benefit greatly from an entrenched and well-managed managerial accounting framework. It should supplement and complement both the financial accounting mechanisms of Thai Airlines as well as general process management, general product management, marketing, other accounting matters and general business decision making for Thai Airlines. Part and parcel of all of that is integrating stakeholder's expectations and conversely managing the expectations and perceptions of those same stakeholders is also vital on a number of levels. However, if all of the above is managed and managed well, then the outcomes for firms like Thai Airlines that use managerial accounting effectively will tend to be very good.

eferences

Holtzman, M. (2013, May 12). Managerial Accounting for Dummies…… [Read More]

References

Holtzman, M. (2013, May 12). Managerial Accounting for Dummies Cheat Sheet - for Dummies . How-to Help and Videos - for Dummies. Retrieved May 12, 2013, from  http://www.dummies.com/how-to/content/managerial-accounting-for-dummies-cheat-sheet.html 

Money-Zine.com. (2013, May 12). Financial vs. Managerial Accounting. Money-zine.com Home Page. Retrieved May 12, 2013, from  http://www.money-zine.com/investing/investing/financial-versus-managerial-accounting/ 

Singha Beer International. (2013, May 14). Singha Beer International. Singha Beer International. Retrieved May 14, 2013, from  http://www.singhabeer.com/ 

Tutor2u.net. (2013, May 12). Accounting - Introduction to Stakeholders. tutor2u | Economics | Business Studies | Politics | Sociology | History | Law | Marketing | Accounting | Business Strategy. Retrieved May 12, 2013, from http://www.tutor2u.net/business/accounts/stakeholder_theory.htm
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Angola and Sierra Leone Blood Diamonds Cecil

Words: 1046 Length: 3 Pages Document Type: Essay Paper #: 17201486

Angola and Sierra Leone Blood Diamonds

Cecil John hodes founded De Beers, a diamond mining and trading corporation back in 1888. It is the world's largest diamond cartel and receives all credit for making the engagement ring "an inseparable part of courtship and married life" (Jay Epstein, p.121). De Beer has shown immense success at controlling the price of diamonds. It achieved this goal by limiting the worldwide supply. It has a strong monopoly in the diamond business and is thus what one may call "the mafia" of the diamond world. It was till the 1980s that De Beers was involved directly in Sierra Leone. De Beers had some concession in offshore diamond mining and it enjoyed an office in Freetown. After that time it was known that De Beers has maintained an indirect relationship rather than a direct one. It then started to purchase offices in other lower diamond…… [Read More]

REFERENCES:

(1) Jay Epstein -- 1982. The Rise and Fall of Diamonds, New York: Simon and Schuster. Page 121

(2) Edmund Conway - Article Title: De Beers Cleared over Blood Diamonds; 'No Evidence' Gem Giant Fuelled War in Congo, Newspaper Title: Daily Telegraph. Publication Date: May 15, 2004.

(3) Greg Campbell - Article Title: Carat, Colour, Clarity ... And Conflict: The History of a Cold Blooded Love Affair. Magazine Title: African Business. Issue: 290. Publication Date: August-September 2003. Page Number: 62+.

(4) Tom Rawstorne -- Article Title: DIAMONDS TO DIE FOR; It's the Dark Side of the Diamond Industry - the Millions Mutilated and Murdered Just to Keep the West's Most Beautiful Women Dripping in Jewellery. Newspaper Title: The Daily Mail. Publication Date: October 25, 2004. Page Number: 36.
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Vision -- if You Build

Words: 1530 Length: 4 Pages Document Type: Essay Paper #: 42748464

creative) proved initially quite difficult. However, with vision and perspicuity in an extreme situation of her own, this chief executive was able to turn the fortunes of the firm around. Ogilvy's success today shows that the embracing of change, the only expected constant in business, is key to a successful visionary strategy. In one 2001 interview Beers said, on the subject of advertising, "The whole idea of building a brand is to create a relationship between the product and its user," that is unique. She was able to reconstruct just such a relationship between an advertising agency's own clientele and its particular, own new brand as an agency and the Ogilvy creative ethos. Just like the Dove women at the helm of the newly designed campaign, the restructured Ogilvy firm is striking, realistic, yet has a clear message and creative vision. (Starr, 2001)

orks Cited

Bennis, arren. (1994) On Becoming…… [Read More]

Works Cited

Bennis, Warren. (1994) On Becoming a Leader. New York: Perseus Books Group.

Ibarra, Herminia & Nicole Sackley (1995) Charlotte Beers at Ogilvy & Mather Worldwide. Cambridge: Harvard University Press.

Morrell, Margot & Stephanie Capparell, Alexandra Shackleton. (2002) Shackleton's Way. New York: Penguin.

Ogilvy. (2005) Official Website. Retrieved 27 Oct 2005. http://www.ogilvy.com/
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Advertising or PSA Are These

Words: 1047 Length: 4 Pages Document Type: Essay Paper #: 41020945

S. Constitution is on the side of the distilled spirits advertisers. The right to advertise is constitutionally protected commercial free speech under the First Amendment (Distillers spirits advertising in perspective). The First Amendment protection afforded to distilled spirits advertising is equal in scope to the First Amendment protection afforded to the advertising of all other legal products and services, certainly wine and beer.

Many believe that advertisers should not be allowed to target underage audiences with products that are harmful to their health even if it means limiting constitutional protection because many children are not capable of making good choices. Research shows that youth exposure to alcohol advertising increases awareness of that advertising, which in turn influences young people's beliefs about drinking, intentions to drink, and drinking behavior (Alcohol advertising on television, 2001 to 2003: more of the same).

Opponents of advertising alcohol on television are growing more vocal as…… [Read More]

Bibliography

Alcohol advertising on television, 2001 to 2003: more of the same. Retrieved November 9, 2005 from Web site: http://camy.org/research/tv1004/

Beaver, W. (1997, July-August). What to do about alcohol advertising. Business Horizons.

Retrieved November 9, 2005 from Web site: http://www.findarticles.com/p/articles/mi_m1038/is_n4_v40/ai_20141970#continue

Bivins, T. (2004) Mixed media. Mahwah, NJ: Lawrence Erlbarum Associates, Inc.
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Product Price Elasticity

Words: 1208 Length: 3 Pages Document Type: Essay Paper #: 62465281

Price Elasticity and De Beers Diamond Engagement Rings

According to the online guide to economics, Investopedia, price elasticity is generally determined by the need of the consumer for a particular good or service. "Elasticity varies" among products because some products "may be perceived more essential" to the consumer. Products that are necessities tend to be more insensitive to price changes because consumers feel that they must "continue buying these products despite price increases." (Investopedia, 2005)

hat is defined as a necessity, of course, may vary from consumer to consumer. Clearly, food, shelter, and protection from the elements are all necessities. Not everyone needs caviar when money is tight, sometimes canned tuna fish will do -- but nor do many people exclaim, 'diamond prices are going down, let's get engaged -- twice!' Thus, how does one assess the price elasticity of a diamond engagement ring, as produced by a De Beers…… [Read More]

Works Cited

De Beers Diamonds. (2005) Official website.  http://www.debeers.com/ 

Investopedia. (2004) "Price Elasticity." Economics Basics. Retrieved 26 Mar 2005 at  http://www.investopedia.com/university/economics/economics4.asp 

Johannesburg & Windhoek. (Jul 15th 2004) "The cartel isn't for ever." The Economist. Retrieved 26 Mar 2005

http://www.economist.com/displaystory.cfm?story_id=2921462
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South African Breweries There Are a Few

Words: 610 Length: 2 Pages Document Type: Essay Paper #: 52881341

South African Breweries

There are a few important trends in the international brewing industry. The first is consolidation (Fletcher, 2011). With slowing demand in major markets, many large brewers are seeking to do two things: improve their economies of scale and gain access to new markets. This has led to successive rounds of consolidation in the industry, with most of the world's largest brewing companies now global conglomerates of strong regional brands. For SAB, this has meant not only consolidating the firm's home territory of Africa, but exploring options outside the continent as well.

The second major trend in the international beer industry is that growth has shifted to emerging markets. In the major beer-drinking markets, consumption is either stagnant or shrinking, and this has led to a quest for growth elsewhere. Many emerging markets have large populations and as these markets become more attuned to beer drinking, some of…… [Read More]

References:

China Daily. (2002). SAB aims to be biggest beer maker. China Daily. Retrieved November 13, 2011 from http://www.china.org.cn/english/investment/27117.htm

Fletcher, C. (2011). SABMiller Chief Mackay forsees more consolidation in global beer industry. Bloomberg. Retrieved November 13, 2011 from http://www.bloomberg.com/news/2011-03-29/sabmiller-chief-mackay-foresees-more-consolidation-in-global-beer-industry.html
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Anheuser One of the Many

Words: 1299 Length: 4 Pages Document Type: Essay Paper #: 18521246



Many problems surface for companies such as Anheuser-Busch because the company believes that their 'global' presence means they can act and do what ever it is they think is best. Such an attitude does not work well in China, because of the hundreds of brewers that provide cheap beer on a regional and local basis. Many Chinese citizens would rather drink their local beer than the 'global' beer for two reasons, once of which is loyalty but the other which is price. These are two factors that the global company has to consider when entering the Chinese market.

One of the most prevalent problems experienced by Anheuser-Busch (or any brewery) in China could be the lack of a coherent, comprehensive distribution network.

Events to consider when attempting to distribute a product that quickly loses its appeal, flavor and freshness (such as beer) would normally entail scheduling refrigerated trucks for pick-up…… [Read More]

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Corona There Are a Number of Trends

Words: 1053 Length: 4 Pages Document Type: Essay Paper #: 77949531

Corona

There are a number of trends in the global beer industry. One is consolidation, where firms are using mergers and acquisitions to enter new markets and to achieve economies of scale. For a brewer like Modelo, consolidation means that the company becomes smaller relative to the industry's top firms. Modelo has does not compete (at least with Corona) on a cost-leadership strategy, so this trend does not matter much for production economies of scale but it does matter for marketing economies of scale. Corona is also leading a trend of premium beer brands competing in the marketplace. Products such as Stella Artois, Hoegaarden, Heineken and (in international markets) Budweiser are competing with this strategy in this is one of the most important growth markets in the industry.

Modelo's international expansion was made possible through the use of strategic partnerships with distributors. These partnerships allowed Modelo to penetrate internationally markets…… [Read More]

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Alcohol and Youth According to the Center

Words: 1166 Length: 4 Pages Document Type: Essay Paper #: 53111639

Alcohol and Youth

According to the Center on Marketing and Youth (CAMY), states are not doing very much in terms of keeping adolescents and other youth from being over-exposed to alcohol-related advertisements on television. The liquor and beer companies are clearly interested in getting young people started with their particular brand, and through television commercials those companies make beer and liquor seem very "cool" to impressionable young people. This paper reviews and critiques the literature on youth and alcohol-related advertising on television -- including peer-reviewed scholarship from several sources.

Youth Exposure to Alcohol Advertising

The Center on Alcohol Marketing and Youth -- a component of the Johns Hopkins Bloomberg School of Public Health -- reports that the amount of advertising on television that specifically targets youth rose by 38% between 2001 and 2007. About one in five alcohol advertisements was placed on programs that attracts young people ages 12 to…… [Read More]

Works Cited

Center on Alcohol Marketing and Youth. (2008). Youth Exposure to Alcohol Advertising on Television, 2001-2007. Retrieved March 17, 2013, from  http://www.camy.org .

Jernigan, David H. (2010). The extent of global alcohol marketing and its impact on youth.

Contemporary Drug Problems, 37(1), 57-89.

Siegel, Michael, King, Charles, Ostroff, Joshua, Ross, Craig, Dixon, Karen, and Jernigan, David
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Corona Modelo Needs to Chart a Course

Words: 2282 Length: 8 Pages Document Type: Essay Paper #: 51702110

Corona

Modelo needs to chart a course for the company's future. The longstanding objective is to move Modelo into the top five of brewers in the world. As of 2005, Modelo remained outside of the top six. The company has 52 of the domestic market and is the best-selling imported beer in the United States, 50% ahead of next-best seller Heineken. The most significant underlying problem with respect to global market position relates to the company's ownership structure, specifically whether it will come under the A-B banner eventually or participate in some other way in the ongoing industry consolidation.

Secondary Problems

In the domestic market, Modelo faces a secondary problem in that its leading competitor FEMSA is improving its market position by controlling distribution channels and by promoting high quality subsidiary brands. FEMSA has been gaining market share steadily in Mexico while Modelo has been losing share. The domestic market…… [Read More]

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E-Businesses Challenged Create Trust Customers People Don't

Words: 1687 Length: 5 Pages Document Type: Essay Paper #: 50964761

E-businesses challenged create trust customers. People don't send money strangers . ead article: Mangiaracina,

When considering a business model for you company it is highly important to pattern it on that of other successful companies that are also based online. Jeff Beer's article "Outlook 2011: The new dotcom boom" provides several case studies of online companies with robust business models that have proven records of success. The unifying factor of all organizations mentioned, and the ones that provide the most tangible examples of success, Groupon and Twitter, is that their models are all based on solid marketing. One of the most critical elements of marketing for online businesses is to create a sense of community with one's customer base. Doing so in turn increases that customer base by readily involving more members of the general population as part of an organization's community. However, there are a set of management concerns…… [Read More]

References

Downes, Larry and Mui, Chunka (2000). "Unleashing the killer app." Harvard Business School Press. Retrieved from  http://hbswk.hbs.edu/archive/1388.html 

Hof, Robert (2003), "The eBay economy." Business Week. Retrieved from http://www.businessweek.com/magazine/content/03_34/b3846650.htm

Merrill, Duane (2006) "Mashups: The New Breed of Web App." www.ibm.com. Retrieved from http://www.ibm.com/developerworks/xml/library/x-mashups.html
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Marketing Strategy Problem - In 1-2 Pages

Words: 383 Length: 1 Pages Document Type: Essay Paper #: 94129030

Marketing Strategy Problem - In 1-2 pages, describe the Use course concepts in your explanation. For example, from the organization's perspective and the consumer's perspective, explain whether this problem is one of affect and cognition, behavior, environment, or a combination.

The company that is under consideration here is SABMiller Inc. The current situation with SabMiller Inc. is that the company has consolidated its efforts and has focused on a merger and acquisition strategy in order to capture the market and in order to develop its product line in accordance with local tastes.

However recently the situation is pointing to stagnancy in its growth as its Miller operations in America are not growing as expected by the management. Moreover the company is facing difficulties in developed country markets as these are already saturated. And at the same time it has not been able to make inroads into young markets such as…… [Read More]

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Merger Analysis in July 2008

Words: 943 Length: 3 Pages Document Type: Essay Paper #: 16152152

The constituent company's presence in China is geographically complementary, so that their respective distribution networks can be used to build each other's brands in their respective strongholds. Further, cost synergies of $1.5 billion annually are expected to accrue (Anheuser-Busch, 2008).

These claims are reasonable. There is little geographical overlap between the different brands. In particular in China, A-B is strong in the northeast, while InBev is strong in the southeast. The two companies are also complementary, with A-B strong in North America and InBev strong in Europe and South America. The experience of InBev in its previous major move in North America (the acquisition of Labatt's in Canada) was that it was able to build market share for InBev global brands by using the existing Canadian distribution system. Therefore, their expectation of replicating this success in the U.S. is reasonable. The claim of cost synergies is, however, questionable. hile InBev…… [Read More]

Works Cited:

No author. (2009). InBev completes Budweiser merger. BBC. Retrieved November 27, 2009 from  http://news.bbc.co.uk/2/hi/7735953.stm 

No author. (2007). 2007 NAICS definition. NAICS. Retrieved November 27, 2009 from http://www.census.gov/cgi-bin/sssd/naics/naicsrch?code=312120&search=2007%20NAICS%20Search

Press Release. (2008). InBev and Anheuser Busch agree to combine. Anheuser-Busch. Retrieved November 27, 2009 from http://www.anheuser-busch.com/Press/PressImages/FINAL%20PRESS%20RELEASE.pdf

No author. (2009). Mergers and acquisitions: Definition. Investopedia. Retrieved November 27, 2009 from  http://www.investopedia.com/university/mergers/mergers1.asp