Use our essay title generator to get ideas and recommendations instantly
It has been noticed that in the recent years the Shot Wood School District has had very few success at the polls. It has lost by a small margin more than once in past few years even though the voters and the tax payers were asked to cast their votes. It is crucial for the school to get the support in the upcoming elections because if they lose this fundraising the school will have to not only reduce their budgets by 22% but also decrease the staff by 1.5%. This loss will also reduce the ability of the school to buy new materials and force them to cut-back on the finances allocated for the non-academic programs (O'Day, 2003).
The Village of Shot Wood along with the surrounding townships of ed, White and two precincts of Blue Township are included in the Shot Wood School District. As,…
Creative Option C. (COC) (2008) Sample campaign Plan. Accessed, June 1st, 2012 from: http://www.creativeoptionc.com/Resources/COCsampleplan.pdf
O'Day, J.B. (2003). Political Campaign Planning Manual: A Step-by-Step Guide to Winning Elections. National Democratic Institute for International Affairs.
Campaign Finance Reform
ith our national election cycle reaching its quadrennial fervor, filled with frenzied campaigning and feverish advertising blitzes, American citizens are once again charged with the enormous task of deciding upon their next leadership class. hat began with our forefather's modest experiment in democratic governance, built upon a foundation of informed citizenry selecting candidates who best represented shared values on the relevant issues of the day, has since become slowly distorted by the pernicious influence of corporatized campaign funding. The American political apparatus has traditionally been the arena of the affluent, because "like almost every pursuit in this free-enterprise country, political campaigning is a business & #8230; and, as in many businesses, success often goes not to the entrepreneur who brings a product to market first but to the one who exploits it best" (McManus, 2010). hile candidates on the local, state and federal level have always been…
Bertoni, Steven. "Billionaire Sheldon Adelson Says He Might Give $100M To Newt Gingrich Or
Other Republican." Forbes. 22 Feb 2012: n. page. Web. 15 Sep. 2012.
Bykowicz, Julie, and Jonathan Salant . "Ryan Ranks as Top House Fundraiser With Backing by Banks." Bloomberg. 11 Aug 2012: n. page. Web. 17 Sep. 2012.
Ongoing Issues in Campaign Finance eform: Political Freedom and ecent Supreme Court ulings
The issue of campaign finance reform comes and goes as a focal point of national attention, and though recent economic events have eclipsed attention to this issue in the past two years, recent changes ought to be carefully noted by the voting public. Over the latter half of the twentieth century, various pieces of legislation have been passed that limit the amount of funds that can be spent endorsing political candidates and have also regulated the release of politically potent media of certain types during election periods. ecent Supreme Court cases, however, have drastically changed the rules of campaign finance.
The McCain-Feingold Bill was finally signed into law in 2002 after languishing in the Senate for years due to epublican filibustering, limiting the funds that candidates could receive and making issue advertising illegal…
Brennan. (2010). "Federal Election Commission v. Wisconsin Right to Life, Inc." Brennan Center for Justice. Accessed 17 November 2010. http://www.brennancenter.org/content/resource/federal_election_commission_v_wisconsin_right_to_life_inc/
Hasen, R. (2010). "The Supreme Court kills campaign finance reform." Slate. Accessed 17 November 2010. http://www.slate.com/id/2242209/
Mann, T. (2010). "Killing public disclosure in campaign finance." Brookings Institute. Accessed 17 November 2010. http://www.brookings.edu/opinions/2010/0727_campaign_finance_mann.aspx
Mencimer, S. (2010). "The man who took down campaign finance reform." Mother Jones. Accessed 17 November 2010. http://motherjones.com/politics/2010/01/brains-behind-citizens-united
Campaign strategy plan WI CD8
We chose to defeat incumbent Reid Ribble (R-Wis.) in Wisconsin's 8th .S. House District for several reasons. This has been Ribble's first term in Congress; Wisconsin was a swing state in the last presidential election, and we believe we have a credible candidate given the voter demographics. Ribble himself defeated incumbent Steve Kagen by a 10% margin in 2010, which mirrored the prior two presidential elections, when Wisconsin in general voted 55% for Bush in 2004 but then gave Obama 54% in 2008 (Proximity 2011). We hope to repeat that in District 8 ("CD 8"), if we can turn Ribble's 55% lead over Kagen around. A quick lay-of-the-land scan suggests that given a fractured GOP and vocal discontent with Obama, the time will be right for a strong independent to take WI CD8 in 2012. While Ribble enjoys clear strategic advantages as an…
U.S. Census Bureau (2010a). Selected Characteristics of the Total and Native Populations in the United States, Data Set: 2005-2009 American Community Survey 5-Year Estimates, Geographic Area: Congressional District 8, Wisconsin (111th Congress). Fast Facts for Congress. n. d. Retrieved from http://fastfacts.census.gov/servlet/ACSCWSFacts?_event=ChangeGeoContext&geo_id=50000US5508&_geoContext=01000US%7C04000US55&_street=&_county=&_cd=50000US5508&_cityTown=&_state=04000US55&_zip=&_lang=en&_sse=on&ActiveGeoDiv=&_useEV=&pctxt=fph&pgsl=040&_content=&_keyword=&_industry=
U.S. Census Bureau (2010b). Financial Characteristics for Housing Units With a Mortgage
Data Set: 2005-2009 American Community Survey 5-Year Estimates, Geographic Area: Congressional District 8, Wisconsin (111th Congress). Fast Facts for Congress. n. d. Retrieved from http://factfinder.census.gov/servlet/STTable?_bm=y&-context=st&-qr_name=ACS_2009_5YR_G00_S2506&-ds_name=ACS_2009_5YR_G00_&-tree_id=5309&-redoLog=true&-_caller=geoselect&-geo_id=500$50000US5508&-format=&-_lang=en
Campaign Finance Spending
Campaign finance spending reform
For many years, campaign finance reform was an important 'talking point' amongst populist Democratic and epublican senators alike, cumulating in the McCain-Feingold Act. The Act placed spending limits upon 'soft money' (money not directly given to a candidate or party) as well as banned corporations from financing advertisements designed to influence voting about particular issues before an election (Gitell 2003). The Act was intended to reduce the influence of PACs (political action committees) upon politics by limiting their scope in terms of the amount of contributions they could accept and how they disseminated information. However, the U.S. Supreme Court's decision on Citizen's United effectively nullified the most significant portions of the Act, declaring them unconstitutional limits upon free speech.
In the landmark decision, "the U.S. Supreme Court ruled that corporations and unions have the same political speech rights as individuals under…
Cordes, N. (20). Colbert gets a Super PAC. CBS. Retrieved:
Gitell, S. (2003). Making sense of McCain-Feingold. The Atlantic. Retrieved:
Campaign for the U.S. Presidency
hen Barack Obama was elected to the presidency in 2008, it was a remarkable historical event; never before had an African-American achieved the highest office in the United States. And Obama was facing a daunting task; he was expected to bring the country out of the severe recession, create new jobs, to help the middle class regain its footing, stimulate the economy, and shore up the housing crisis as well. He promised to do these things -- and to kill bin Laden no matter where he was hiding -- and in terms of several of these promises, he succeeded. But in the dynamics of a presidential election -- especially in 2012, when corporations and wealthy individuals with personal agendas can pour millions into campaigns with no accountability as to the source (think the Citizens United decision in the Supreme Court) -- wild accusations and vicious…
Decker, Jon. (2012). Obama and Romney: The Path to the Presidency. Policy Review. Issue 174. 21-33.
Kristof, Nicholas D. (2012). Obama's First-Term Report Card. The New York Times. Retrieved December 1, 2012, from http://www.nytimes.com .
Peters, Jeremy W. (2012). Conservative 'Super PACs' Synchronize Their Messages. The New
York Times. Retrieved December 1, 2012, from
However, he advocated a policy of conservative, limited government and opposed the policies of the epublican's view of punishing the South during econstruction. Seymour was quite competitive in his run against Grant with the popular vote, but was soundly defeated by an electoral vote of 214 (Grant) to 80 (Waugh, 2009).
Grant had a particularly easy campaign, running on his war record, a desire to repair the Union, and a campaign slogan of "Let us have peace" He had never held elected office, and was the youngest, at 46, to assume the Presidency. Grant was not a political genius, and left most of the details of econstruction to suggestions from the epublican Party. He was not as conservative as many of his colleagues, however, and supported amnesty y for former Confederates, favorite a limited number of troops stationed in the South, and promised that the Union would be whole again…
Chase, J. (2004). 1912: Wilson, Roosevelt, Taft and Debs -- The Election that
Changed the Country. New York: Simon and Schuster.
Cooper, J.W. (2009). Woodrow Wilson: A Biography. New York: Random House.
Cooper, J.W. (1983). The Warrior and the Priest: Woodrow Wilson and Theodore
Obama also repeatedly charged that McCain would simply continue the "failed" economic policies of President ush. "Senator Obama, I am not President ush," said an annoyed McCain during one debate (Lightman, 2000). "If you wanted to run against President ush, you should have run four years ago."
One hundred percent of your ads, John... 100% of them have been negative," he said (Lightman, 200*0.
That's not true," McCain replied. "A hundred... It absolutely is true," Obama insisted.
Perhaps this is because all is fair in politics. Analysts marveled at the brilliance of the Obama presidential campaign, heralding the level of grass-roots mobilization involved, his record- breaking fund-raising, and his effective advertising campaigns, which some might have said were inappropriate but most saw as simply politics (Graham, 2008).
arack Obama and John McCain voiced very different opinions during the 2008 Presidential campaign over taxes, the Iraq War, and how to fix…
Jones, Susan. (October 28, 2008). McCain Camp: Obama's Running the Most Negative Campaign Ever. The Atlantic.
Fouthy, Beth. (November 17, 2008). Obama, McCain vow to work on D.C.'s 'bad habits. Associated Press.
Grapham, Marie. (November 16, 2008). The making of Brand Barack - Winning strategies from the presidential campaign. Jamaica Cleaner.
Lightman, D. (November 18, 2008). McCain comes out swinging against Obama. McClatchy Newspaper.
House Race Choices: MS-1: Incumbent Travis Childers (D) and Greg Davis (R)
The Democrats in Mississippi recently secured a new conservative member when Travis Childers won a special House election in a district that was long held by Republicans (Lengell and Lambro). According to Rep. Gene Taylor of Mississippi, both Democrats have socially conservative positions on such issues as gun rights and abortion, and campaigned as fiscal conservatives, prompting a member of the conservative Democratic Blue Dog Caucus, to call those efforts a mistake. "Travis Childers did a great job of reminding the voters that this [race] was about who's going to represent the needs of northern Mississippi in ashington, D.C., and not the other way around," Mr. Taylor said. "This wasn't a national race. It was a local race." (quoted in Lengell and Lambro at A01).
Childers is opposed by Greg Davis, the former mayor of Southhaven. According to…
About Roger Wicker. (2008). Roger Wicker for U.S. Senate. [Online]. Available: http://www.wickerforsenate.com/about-roger.
Current Vacancies. (2008). U.S. House of Representatives Office of the Clerk. [Online]. Available: http://clerk.house.gov/member_info/vacancies_pr.html?pr=house&vid=7.
Hickey, Jennifer G. (2003, November 24). "GOP has Electoral Momentum." Insight on the News: 14.
Hudson, Audrey. (2006, November 10). "House Contests Appear to Have Sparked Turnout; Numbers High, Even without Gubernatorial or Senate Races." The Washington Times: A07.
With the campaign practices that are seen today, the average voter is not really getting enough good information about which candidate is the most qualified or the best person for the job. Most of the campaign promises that are being offered by the candidates are not promises that they are going to keep. Additionally, some of the candidates actually do lie about things that have happened in the past or things they have said in the past - and then they make excuses when they are "caught." That is something that almost all people do, because everyone exaggerates to an extent. But when candidates make serious exaggerations it can be difficult for the voters to put any trust in the other things that candidate says. That can be true even if the exaggeration was about something totally unrelated and even if the candidate did not lie or exaggerate…
.....political ads changed over the last 60 years? Please use examples from the 1960's, 1980's and 2000's to support your answer.
In the beginning when TV was first used in the United States by the public, political ads were scarce. In the 1940's and even through into the 1960's presidential candidates reached out to meet voters, shaking hands and holding town-hall debates. (Suggett) It was a commitment to vie for presidency. However, as time passed and the mid 1960's brought some changes, political candidates aimed to ramp things up.
There was a need to address the masses in a more convenient form and so Lyndon B. Johnson aired the "Daisy Girl" commercial, effectively becoming the most controversial political ad of the time, and one of the most memorable. (Fowler, et al.) From there, change came to political ads in the form of negative ads such as the 1980 presidential campaign…
voters in the United States feel campaign finance reform is a necessity. They see candidates for elected offices being curried by special interest groups. Voters fear, with some justification, that money may corrupt a candidate who is elected using special interest money to finance the campaign, and not keep the voters' needs foremost. Politicians have acknowledged that they have until recently spent an inordinate amount of time phoning businesses, organizations such as labor groups, and individuals for donations. It seems obvious that people donate to the candidates they feel will help their personal political interests most strongly. Very recently it became known by the general public that Enron, a company which went bankrupt after participating in questionable energy deals that cost many taxpayers a great deal of money, donated to a number of political campaigns. Many voters suspected that they received special favors in return for that money.
Balu, . (Fall 1995). History comes alive: How women won the right to vote. Human ights, 22(4). etrieved March 23, 2005, from Academic Search Premier database.
Colorado: Popularism, panic and persistence. (No date). etrieved March 23, 2005, at http://www.autry-museum.org/explore/exhibits/suffrage/suffrage_co.html.
Marilley, S.M. (1996). Woman suffrage and the origins of liberal feminism in the United States, 1820-1920. Cambridge, Mass.: Harvard University Press.
Suffrage appeals to lawless and hysterical women. (30 May 1913). New York Times. etrieved March 23, 2005, from Proquest Historical database.
Woman suffrage. (2005). The World…
Balu, R. (Fall 1995). History comes alive: How women won the right to vote. Human Rights, 22(4). Retrieved March 23, 2005, from Academic Search Premier database.
Colorado: Popularism, panic and persistence. (No date). Retrieved March 23, 2005, at http://www.autry-museum.org/explore/exhibits/suffrage/suffrage_co.html .
Marilley, S.M. (1996). Woman suffrage and the origins of liberal feminism in the United States, 1820-1920. Cambridge, Mass.: Harvard University Press.
Suffrage appeals to lawless and hysterical women. (30 May 1913). New York Times. Retrieved March 23, 2005, from Proquest Historical database.
American Anti-Corruption Act: The Tipping Point for American Citizens
The American Anti-Corruption Act:
A tipping point for American citizens
In the wake of increasing concerns about the undue influence of money and special interest groups in American politics, the anti-corruption advocacy group epresent.Us created a grassroots campaign in support of a law called the American Anti-Corruption Act. The Act is "a nine-point plan to crack down on lobbyists, strengthen the flimsy law intended to prevent super-PACs from coordinating with campaigns, and put a stop to undisclosed donations funneled through dark-money nonprofits" (Aronsen 2013). It should be noted that ironically, "epresent.Us is a project of United epublic, a campaign finance reform group that, like many of the outside spending organizations it takes aim at, is a 501(c)(4)" although it is bipartisan in its composition (Aronsen 2013). Its bipartisan membership includes "former Federal Elections Commission chair (and Stephen Colbert's 'personal lawyer') Trevor…
American Anti-Corruption Act. (2014). Official website.
Retrieved from: http://anticorruptionact.org/
Aronsen, G. (2012). New group unveils its plan to get money out of politics. Mother Jones.
Retrieved from: http://www.motherjones.com/mojo/2012/11/represent-us-campaign-finance-reform
Campaign Finance and its effect on Outcomes of Elections
In this paper, we are examining the underlying trends in campaign finance. To do this we will look at four different gubernatorial campaigns. Once this takes place, is when we will be able to see what patterns are developing in how campaigns are financed.
Over the last several decades, the issue of campaign finance and its outcome on elections has been increasingly brought to the forefront. Part of the reason for this, is because the relationship between politics and special interests will come together during an election. As political candidates, are forced to run for office through spending massive amounts of money. While having to accept funds; from a number of special interest groups that have active memberships throughout the country. This has led to a host of scandals with names such as Watergate, illustrating how this relationship between political and…
2002 General Election. (2002), Election Returns. Retrieved from: http://www.electionreturns.state.pa.us/ElectionsInformation.aspx?FunctionID=13&ElectionID=7&OfficeID=3
Contributor Results. (2011). Follow the Money. Retrieved from: http://www.followthemoney.org/database/search.phtml?searchbox=rick+perry&CurrentType=Contributors&so1=y#sorttable1
Candidate Election Results. (2011). Vote. Retrieved from: http://vote.sos.state.oh.us/pls/enrpublic/f?p=130:10:0
Contributor Results. (2011). Follow the Money. Retrieved from: http://www.followthemoney.org/database/search.phtml?searchbox=Ed+rendell+
Anti-Drug Campaign for Teens
At present, marijuana is the most used drug and most frequently available in United States of America. The American youth takes serious dosages of marijuana. At least 60% of the adult population in United States of America was prone to marijuana in 2002. The statistics were prepared in the supervision of The White House Office of National Drug Control Policy. The website address is www.whitehousedrugpolicy.gov .
Social marketing campaigns as well as social awareness programs are imperative to raise and propagate awareness pertaining to excessive drug abuse in United States of America. But in this case, the social campaigners as well as social marketers are armed with effective programs and messages, but remain hesitant to reach the teen audience. It's a tad bit complicated. Wordsen and Slater (2004) concluded that creating targeted ads regarding marijuana and its abuse through PSA's tended to be less…
Eddy, M. (2003). War on Drugs: The National Youth Anti-Drug Media Campaign. CRS Report for Congress, Order Code RS21490
Teinowitz, I. (2003). "Drug Office to Yank Terror Ads in About-Face," Advertising Age, March 31, 2003, pp. 1, 89.
US Congress (2002). U.S. Congress, Senate Committee on Appropriations, Subcommittee on Treasury and General Government, Effectiveness of the National Youth Anti-Drug Media Campaign, special hearing, 107th Cong., 2nd sess., June 19, 2002 (Washington: GPO), p. 14.
Worden, J.K. & Slater, M.D. (2004). Theory and practice in the national youth anti-drug media campaign. Social Marketing Quarterly. 10 (2), 13-27.
Public Awareness Campaign: Child Exploitation on the Internet
Growing up in an era where the internet and video games take up more than 25% of a child's time made me realize just how integral technology has become to children's lives, and how vital it is that we increase our awareness on the dangers and benefits of technological advancement. Through this proposal, I intend to educate people, as well as myself, on how to handle the security risks that children are exposed to, online.
eports about children being abused and brutalized, either on the internet, or in the real world, have become an integral part of the news today. Not a day goes by without such kinds of reports; and what is even worse is that hundreds of cases remain unreported, and the culprits are left scot free, with immense avenues to identify and devour more unsuspecting children (Byron, 2008). Such…
Byron, T. (2008). Safer Children in a Digital World. The Report of the Byron Review. Retrieved 3 March 2014 from http://webarchive.nationalarchives.gov.uk/20130401151715/https://www.education.gov.uk/publications/eOrderingDownload/DCSF-00334-2008.pdf
ITU. (2012). Child Online Protection. International Telecommunication Union. Retrieved 3 March 2014 from http://www.itu.int/osg/csd/cybersecurity/gca/cop/policy.html
NSPCC. (2014). How to Help Your Child Stay Safe Online: Tips, Controls, and Conversations to Help Keep Children Safe on the Internet and Social Networks. NPSCC. Retrieved 3 March 2014 from http://www.nspcc.org.uk/help-and-advice/for-parents/online-safety/how-to-help/help-child-safe-online_wda99633.html
Thierer, A. (2007). Two Sensible Education-Based Legislative Approaches to Online Child Safety. The Progress Freedom Foundation. Retrieved 3 March 2014 from http://www.pff.org/issues-pubs/ps/2007/ps3.10safetyeducationbills.html
While this does not seem ethically questionable on the surface, it is certainly questionable when one considers that the only way for a capitalist to keep being a capitalist is to keep acquiring capital, and the only way to acquire capital is to exploit labor for profit. This means that the bourgeoisie must oppress the proletariat in order to continue to exist, and that the proletariat must struggle to survive.
Some may say that this is not an ethical problem -- merely the brutal nature of the world. Even if this were so, it becomes an ethical problem when considered politically, and, as Marx and Engel assert, "every class struggle is a political struggle" (p. 46). In a country that binds itself morally to the concept of inalienable political rights, the decision of the highest court in the land to grant enormous political "voice" to entities whose necessary economic purpose…
Marx, K., Engels, F. (1998) The Communist Manifesto. London: Verso.
Marx, K., Engels, F., Levinsky, S. (1996) Das Kapital. Washington, D.C: Regnery Gateway.
Mayer, C. (March 1990) Personalizing the impersonal: corporations and the Bill of Rights. Hastings Law Journal, Vol. 41, No. 3.
Kairys, D. (Jan. 22, 2010) Money isn't speech and corporations aren't people. Slate.com. Retrieved from http://www.slate.com/articles/news_and_politics/
hile these respondents talking this poll did not live in the United States, this is an indicator of how Obama's worldwide perception.
Obama's site tells the typical political story. On the front page, there are two ads attacking John McCain and his policies. Perhaps the most disturbing fact about Obama's site is the way in which "issues" are listed. hile one can understand while civil rights would be popular for an African-American, it should not be at the top of the issues list when most of America is reeling from economic shock. The economy is fourth on this issues list and the answer to our economic crisis is to give Americans rebates, which means higher taxes for someone down the road. Any type of government assistance means raising taxes because, as we all know, the government is broke. A more productive website and plan would be to cut taxes and…
Cannon, Carl. How the World Sees Us." Reader's Digest Online. November 2008. Information Retrieved October 18, 2008. http://www.rd.com
Kurtz, Howard. "Recent Obama Ads More Negative Than Rival's, Study Says." Washington Post Online. Information Retrieved October 18, 2008. http://www.washingtonpost.com
Press Release. Wisconsin Politics online. October 16, 2008. Information Retrieved October 18, 2008. http://www.wispolitics.com
Rutenberg, Jim. "Obama Nears Record for Spending on Ads." International Herald Tribune Online. October 18, 2008. Information Retrieved October 18, 2008. http://www.iht.com
There have not been specific funding promises from the candidates for specific aspects of the Pickens Plan, either.
The final verdict on the Pickens Plan campaign will not be known for months, if not years. The new president will not take office until January, and will require time to formulate a cohesive strategy. In terms of the action plan, the strategy to mobilize the grassroots in order to put pressure on the government has not succeeded thus far. The grassroots will give the new president his mandate, and the supporters of the Pickens Plan will ultimately take a back seat to that.
In terms of action, the most effective part of this public relations campaign has been the direct contact between Pickens and the candidates. This may or may not have occurred without the grassroots, but it is reasonable to expect that it would have occurred due to Mr. Pickens'…
Pickens, T. Boone. 2008. "Pickens Plan" PickensPlan.com. [online] Accessed October 28, 2008 at http://www.pickensplan.com/about/
Lazarus, David. 2008. "T. Boone Pickens could gain from his energy plan, but so might we" Los Angeles Times [online] Accessed October 28, 2008 at http://www.latimes.com/business/la-fi-lazarus9-2008jul09,0,7890733.column
Rose, Charlie. 2008. "Pickens: My energy plan is the only plan" CBS News/60 Minutes. [online] Accessed October 28, 2008 at http://www.cbsnews.com/stories/2008/10/23/60minutes/main4541322.shtml?source=mostpop_story
Mass Media and Congressional Campaigns in U..
This is a study on the mass media principles and how they are used in congressional campaigns in the U.. It has 12 sources.
In view of the strong economic-based relationship that exists between the congressional elections and the mass media, more rigid laws need to be established in addition to a screening process for each candidate through which they all have to pass in order to represent the American people.
The media plays an important role in contemporary political activity, as it is a key communicator. This communication is supposed to serve the needs of the people as a whole and bring information to them that would serve their interests. However, such media may be the tool of politicians, as they may manipulate certain important information about themselves in order to gain popularity. Ideally, it is the media that is used to…
Annenberg Public Policy Center, 2000. Media in the Home 2000.
Cohen S, Young J (eds) (1980). The Manufacture of News: Social Problems, Deviance and the Mass Media (revised). London: Constable.
Conflicting Theories of Congressional Elections. Accessed on 24-11-2003. http://www.google.com/search?q=cache:g4H8gEwwJjoJ:weber.ucsd.edu/~skernell/strategy/strategy2.pdf+theories+Congressional+campaigns+&hl=en&ie=UTF-8
Gregory Meeks on Principles & Values. 2001. http://www.issues2000.org/NY/Gregory_Meeks_Principles_+_Values.htm
The content language adopted for white collar workers will be a simple, plain one as the goal is for the message to be understood best and used by the employees in their interaction with the customers. In global communication campaigns, the language will be the same for white and blue collar workers and therefore a simple and plain one for everyone. In specific communications, the language can increase in complexity if the auditorium that needs to receive the message had a higher education level.
The content will take under consideration the cultural differences between the corporate headquarters country (e.g. UK) and the local offices (e.g. Korea) and adapt global campaigns to the local requirements. Additionally, the content will be designed to match company objectives and how these objectives can be understood by personnel. Therefore, a specialized team will be dedicated to understanding the personnel, the company values the personnel needs…
Acosta, C., Leon, V.J., Conrad, C., Gonzalez-Cervantes, R. And Malave, C.O. 2004. Case Study on Culture and the Implementation of Manufacturing Strategy in Mexico. Journal of Manufacturing Systems, vol. 23(3): pp. 173-181.
Davis, Alison. 2005. Applying Employee Demographics. Strategic Communications Management. August 1st, http://www.allbusiness.com/technology/computer-software-management/943392-1.html
Hofstede, G. 1984. Cultural Dimensions in Management and Planning, Asia Pacific Journal: pp.84-99.
Internal Comms. 2006. The Top Seven Macro-Trends in Internal Communications. April edition, www.internalcommshub.com
Hydration Advocacy Campaign
Health Advocacy Campaign
Part 1 Developing a Health Advocacy Campaign
Health advocacy programs are mostly tailored to specific groups of people that are in need of special attention. While this approach can be useful, simple approaches are sometimes more effective and can address widespread problems more economically and efficiently. The importance and simplicity of water and its role within our health and well being represents an approach of basic health advocacy and may target many in need of such information. Health advocates must look out for their patients and subscribe to the most important issues of the day that may have a deep and profound impact on healing the individual and the healing processes that can evolve in and throughout the community.
The purpose of this health advocacy development plan is to argue that the issue of hydration, for all people, is one of the most significant…
Manz, F., & Wentz, A. (2005). The importance of good hydration for the prevention of chronic diseases. Nutrition reviews, 63(s1), S2-S5.
Schwartz, L. (2002). Is there an advocate in the house? The role of health care professionals in patient advocacy. Journal of medical ethics, 28(1), 37-40.
Shaner-McRae, H., McRae, G., & Jas, V. (2007). Environmentally Safe Health Care Agencies: Nursing's Responsibility, Nightingale's Legacy. OJIN: The Online Journal of Issues in Nursing, 12(2).
Stahl, A., Kroke, A., Bolzenius, K., & Manz, F. (2007). Relation between hydration status in children and their dietary profile -- results from the DONALD study. European journal of clinical nutrition, 61(12), 1386-1392.
With the proportion of Hispanic voters that were turning out for Morales, even simply increasing overall Hispanic turn out, though providing Gramm with additional votes, too, would have provided Morales with approximately twenty-percent more voters than Gramm in many counties where Hispanics constituted eighty-percent and more of the population. Given how close the statewide race was, the difference of even a few of the more populous counties could have been all that was needed to change the outcome of the campaign. Instead, as Morales struggled with a budget about a tenth the size of Gramm's, communication efforts simply were not extensive enough to produce the kind of results that the Morales campaign needed. An awareness of the discrepancy in spending between the two campaigns, which must certainly have been available at the time, should have revealed the closeness of the race to Democratic leadership.
Republican spending on the campaign to…
The benefits of increased spending and promotion focused on the Hispanic community might not have been enormous, but they could have been decisive. With the proportion of Hispanic voters that were turning out for Morales, even simply increasing overall Hispanic turn out, though providing Gramm with additional votes, too, would have provided Morales with approximately twenty-percent more voters than Gramm in many counties where Hispanics constituted eighty-percent and more of the population. Given how close the statewide race was, the difference of even a few of the more populous counties could have been all that was needed to change the outcome of the campaign. Instead, as Morales struggled with a budget about a tenth the size of Gramm's, communication efforts simply were not extensive enough to produce the kind of results that the Morales campaign needed. An awareness of the discrepancy in spending between the two campaigns, which must certainly have been available at the time, should have revealed the closeness of the race to Democratic leadership.
Republican spending on the campaign to re-elect Senator Gramm, which formed the bulk of the total funding for the campaign (non-party funding represented less than a fifth of contributions), should have been a tip-off to the Morales campaign and the leadership of the Democratic Party that not everyone considered the race to be as sure a thing as the Democrats did. Gramm's much larger presence in the media could only have served to reinforce the idea that the campaign was wrapped up; had Morales had the adequate funding to present a higher public profile, his candidacy might have been taken more seriously by the public generally and the Hispanic community specifically. As it was, Morales was able to obtain numbers in the forty-percent range in many counties, and carried several predominantly Hispanic counties. Only a slight edge was needed to effectively shift the tide in Morales favors in many counties. Morales' campaign lacked the financial and moral support that it and the public needed from the national party, and this in large measure can be attributed to his loss in the campaign.
There were, of course, other factors at play in this election. Not only did Senator Gramm and the Republican Party already have a stronghold in the state, but the move of Hispanic voters towards the Republican party in the 2000 and 2004 suggest that interest in the Democratic Party was already beginning to wane, just as overall voter turn out and Hispanic turn out specifically was beginning to diminish. These factors cannot be considered as important as the financial disparity between the two campaigns, which itself is reflective of the mentality behind the Democratic campaign. The lesson to be learned here is not to enter any fight halfheartedly.
IMC Campaign (Direct & Internet)
Direct Marketing Campaign
The direct marketing portion of the campaign will provide personalized communications to customers. It will include direct sales, catalogs, email list purchases, direct mail, and telemarketing. The most traditional form of this is direct sales. Face-to-face sales will be key to engaging customers directly in stores through friendly and competent sales personnel. This will allow customers to have tangible interactions with the product and also associate the brand with a high level of customer service. It also provides an opportunity for customers to ask questions directly and receive a more intimate consultation in product selection.
Catalogs will be used to provide a more "portable" and adequate overview of all product offerings. Catalogs are also useful tools for tailoring product lines in direct accordance with customer preferences. Specific audiences who have shown a propensity to order via catalog will be the primary target…
One of those alarming physical changes is that the younger a person is when they begin drinking, even at low levels the more likely they are to become alcoholics. This change even overrides a known genetic predisposition for alcoholism. (Butler, July 4, 2006) Time forward ads regarding adult failure could be developed at a later time but again such images and concerns do not seem to sway teens. Funding for such a campaign would likely come from national and local foundations that stress clean living, and possibly from litigation funds that have been secured for healthier youth programs.
Alcohol use may begin simply as an exciting experiment, or as a way for a teen to feel a part of his or her peer group, lowering the feeling of awkwardness that often comes with the territory. Yet teen drinking can become a social disaster, that brings on extreme grief and loss.…
"AH shoes the best pillow when your a drunk teen and can't get up!" April, 10 2005 http://www.myspace.com/babyjenaya
"American Academy of Pediatrics Survey of Teen Alcohol Consumption: Summary Findings,"
American Academy of Pediatrics, September 30, 1998.
Overview of the product, its brand category, and the niche that it is intended to fill
Headquartered in the UK, technology firm, Dyson, designs and makes vacuum cleaners, heaters, hand dryers, and bladeless fans. It has recently ventured into the hairdryer product category. The company’s most popular offering is its range of ‘bag- less’ vacuum cleaners. According to its trademark, Dyson vacuum cleaners never lose suction. Established in the year 1978 by inventor James Dyson, the inspiration for this corporation came to the entrepreneur when he pulled his vacuum cleaner apart and discovered that the cleaner’s bag was dust- clogged, resulting in the cleaner losing suction. Dyson used his newly- developed cyclone, designed for the purpose of separating air and paint through centrifugal force within a tower fan, and tried to separate dust present within the air by utilizing his cyclone within a vacuum cleaner. Following 5, 127 prototype tries,…
The creation of green spaces would be a highly advantageous project as these spaces could be used as leisure spaces for adults and playgrounds for children.
The partnership between us and the local authorities could have numerous mutual advantages form this point-of-view as they would help promote the campaign while promoting the common initiative regarding the green spaces. Another initiative would be represented by the partnership with various gyms. As incentive they would offer various types of discounts for the targeted audience, as well as personalized classes within a wide range of activity types (from martial arts to pilates).
The products is represented by any type of physical activity. Indoor and outdoor sports are the focus of our campaign. The price of the product is to be adapted to the target audience. The target aged 25 to 32 is to be addressed with special price offers from the part of…
Marketing mix, the executive fast track, 5 April 2008. http://www.12manage.com/methods_marketing_mix.html
Marketing Mix, Value-Based Management, 5 April 2008. http://www.valuebasedmanagement.net/methods_marketing_mix.html
2007) Prevalence of regular physical activity among adults- United States, 2001 and 2005, MMWR weekly, http://www.cdc.gov /mmwr/preview/mmwrhtml/mm5646a1.htm?s_cid=mm5646a1_e
Promoting physical activity, a guide for community action, 5 April 2008.
Union Organizing Campaign
I Human esource Management college I assignment studying alot unions workplace assignment I .Thanks Written Assignment 2 2-4 pages You hired XYZ a consultant. They facing a union organizing campaign.
The union organizing campaign
All employees should be allowed to join labor unions. The protection of the rights of employees in joining unions is one factor that leads to better establishment of a company. The company has to respect and acknowledge the responsibilities of unions in representing the interests of the employees.
The advantages of joining a union are that, it gives the employees the mandate to act together as a team, so as to improve on the working conditions at their respective places of work. Working in a union free environment denies the workers the chance to raise their grievances about the poor status of their places of work, for fear of…
Bragger, J.D., Rodriguez-Srednicki, O., Kutcher, E.J., Indovino, L., & Rosner, E. (2005). Work-Family Conflict, Work-Family Culture, and Organizational Citizenship Behavior among Teachers. Journal of Business and Psychology, 20(2), 303-324.
Brown, S.L. (2000). Union Transitions among Cohabitors: The Significance of Relationship Assessments and Expectations. Journal of Marriage and Family, 62(3), 833-846.
Burchielli, R. (2006). The Purpose of Trade Union Values: An Analysis of the ACTU Statement of Values. Journal of Business Ethics, 68(2), 133-142.
Lam, H., & Harcourt, M. (2007). A New Approach to Resolving the Right-to-Work Ethical Dilemma. Journal of Business Ethics, 73(3), 231-243.
Addressing myths targeting the young is particularly important to stress online, given that is where anti-vaccine myths are often disseminated. The fact that the flu shot has minimal risks should also be addressed, to counteract the urban myths about its dangers. Online, links to useful 'myth-busting' sites about the flu and the spread of the flu can be provided.
Various types of persuasive motivations should be emphasized, across all the types of media used in the campaign. Older individuals may be motivated to get vaccinated because of a fear for their more fragile health -- but also because they do not want to put their grandchildren at risk. Older people may also be motivated by a sense of civic purpose, so as not to spread the disease. So might healthcare workers and teachers, both of whom are in contact with high-risk members of the public on a frequent…
Questions and Answers: Seasonal Flu Shot. (2010). Centers for Disease Control (CDC).
Retrieved October 28, 2010 at http://www.cdc.gov /flu/about/qa/flushot.htm
In order to manage a successful e-mail campaign, a Webmaster's efforts must be organized, directed, and efficient. Accordingly, e-mail service providers such as Constant Contact, MailChimp, and Topica provide various tools that help Webmasters reach out to a large number of current and potential customers in an organized and directed fashion. For example, Constant Contact offers its customers a number of features for their e-mail campaigns, including, but not limited to, "anti-spam tests" to ensure its customer's e-mail does not get automatically sent to a subscriber's "junk mail" folder, and "Autoresponder" features, which allows the customer to automatically send "Welcome" or "Thank You" e-mails to its subscribers ("Constant Contact," n.d.). Such features allow the Webmaster to focus on other marketing initiatives without having to worry about maintaining the current customer base.
More importantly, however, is the fact that e-mail servers such as Constant Contact and others have programs…
Constant Contact. (n.d.). Retrieved from http://www.constantcontact.com/index.jsp .
MailChimp. (n.d.). Retrieved from http://mailchimp.com/ .
Pearls and Peacocks. (2011, May 24). American apparel: porn or art? [Web log comment]. Retrieved from http://www.bloglovin.com/en/blog/2521225/pearls-and-peacocks/follow .
Topica. (n.d.). Retrieved from http://www.topica.com/ .
Former bestsellers, now in paperback, discounts on hardcover.
For those who prefer having hardcover books.
Allows price of Hardback to be within range of trade or PB.
More for gifts of collectibles.
Deep discounts at Amazon's outlet
All product categories
Deals dependent on close out, etc.
Designed to drive traffic to site on low e-commerce day.
Gift cards sent or emailed to anyone, anywhere
Keeping fiscal shopping with Amazon even if one cannot decide on a particular gift.
Gift cards are extremely popular in the contemporary gift giving market.
Also can be used as part of a wedding or baby registry.
Timed deals in all merchandise, changes every 4 hours.
Up to 70% discounts on many items.
People who like to shop; ex. HSN and ShopNBC types.
Sometimes great bargains, but one must check regularly to find them.
References Not Citied
Barnes, S. (2007). E-Commerce and V-Business: Digital Enterprise in the
21st Century. New York: Butterworth.
Barsh, J. et.al. (2000). How E-Tailing Can Rise from the Ashes. The McKinsey
Capital Campaign in Higher Education
A capital campaign is defined as a targeted fundraising effort that normally takes place over a defined or set out period of time (Lysakowski, 2013). This is normally an intense effort on the part of the higher education institution to raise significant money for a given purpose and within the specified timeframe. Before a capital campaign can begin the purpose for the funds should be clearly outlined and the targets of the campaign determined. This will ensure that everyone is on board and they understand the role they have to play. Capital campaigns are normally initiated to fund extraordinary expenditures that an institution is not able to fund under normal circumstances. These might include the purchase of new equipment, renovating a building, building a new educational block, or expanding an existing facility. There should be an endowment portion added to the capital campaign goal. Institutions…
List, J. A., & Lucking-Reiley, D. (2002). The effects of seed money and refunds on charitable giving: Experimental evidence from a university capital campaign. Journal of Political Economy, 110(1), 215-233.
Lysakowski, L. (2013). What is a Capital Campaign, and When Do You Need One?, from https://bloomerang.co/blog/what-is-a-capital-campaign-and-when-do-you-need-one/
Meyers, H. (2014). Capital campaign strategies you may be missing. from https://www.universitybusiness.com/article/capital-campaign-strategies-you-may-be-missing
Superiority of the anadian Government over that of the United States Regarding Access to the Media by Political Parties
The media, with its diverse modes of mass communication, plays a pivotal role in electoral campaigns both in anada and the United States. andidates for political office thoroughly understand the infinite potential in utilizing the media for their campaign platforms. With just one brief thirty-second advertisement during a commercial break either on the radio or on television, a candidate instantaneously speaks to millions of attentive listeners and/or viewers. By launching a national communications campaign, a political nominee essentially creates the most efficient and mesmerizing tool in his electoral arsenal.
Though the media has admittedly proven to be an invaluable tool in bridging the gap between a candidate and his constituency, there are a myriad of ethical issues that constrict a candidate from utilizing this resource to it's fullest potential. The main…
Center for Governmental Studies. "Grading State Disclosure 2003: Campaign Disclosure Laws. http://www.campaigndisclosure.org/gradingstate/lawfindings.html
Alliance for Better Campaigns. "All Politics is Local; But you wouldn't Know it by Watching TV. http://www.bettercampaigns/org/reports/display.php?ReportID=12.
By positioning away from chicken restaurants, Chick-Fil -- a avoids direct comparisons with those restaurants but allows for direct comparison against burger joints.
In terms of strategic planning, the objectives of this ad campaign were most likely to raise awareness of Chick-Fil-a, to create interest in the brand and to improve both sales and market share. hen the outputs are concerned, the only reasonable conclusion is that the ads are successful. The ads stick in people's heads more than most fast food ads, and Chick-Fil -- a has become more successful since the campaign began. The campaign has been ongoing since the mid-1990s, indicating that the company's financial and market outcomes in that period have been positive, and that follow-up market research has indicated that the campaign has been part of that success.
Batra and Stayman (1990) note that when advertisements create positive moods, brand attitude change is facilitated. Every…
Batra, R. & Stayman, D. (1990). The role of mood in advertising effectiveness. Journal of Consumer Research. Vol. 17 (1990) 203.
Cao, J. (1999). Evaluation of advertising effectiveness using agent-based modeling and simulation. University of Warwick. Retrieved April 25, 2012 from http://stuff.mit.edu/~caoj/pub/doc/jcao_c_adver.pdf
Daye, D. & VanAuken, B. (2008). Evaluating advertising effectiveness. Branding Strategy. Retrieved April 25, 2012 from http://www.brandingstrategyinsider.com/2008/05/evaluating-adve.html
QSR Magazine. (2010). 2010 QSR Top 50. QSR Magazine. Retrieved April 25, 2012 from http://www.qsrmagazine.com/reports/2010-qsr-50?page=2
The marketing campaign's objective is to significantly increase awareness throughout the target market and induce trial of the service so customers can qualify to compete for a year of free videos. The promotion of the campaign can be viral, using the best contributions to the context to promote it. In addition, the best entries every month will be shown on regional TV and over the Internet on the edbox website, Facebook and promoted through Twitter feeds. This marketing campaign gets away from using social media to shout at prospects or customers and supports a best practice many practitioners support, which is enabling a two-way conversation with members of a target market or audience (Jackson, 56). Measurement is in how many videos are made, their quality, originality and creativity and how many new customers sign up during the promotion period.
Lists (a detailed description of the lists that you…
Bernoff, J., and C. Li. "Harnessing the Power of the Oh-So-Social Web. " MIT Sloan Management Review 49.3 (2008): 36.
Dobson, S., and M. Ness. "Undergraduate students' attitudes towards food shopping and attitudes to time. " International Journal of Consumer Studies 33.6 (2009): 659.
Stuart E. Jackson. "New media: debunking the myths. " the Journal of Business Strategy 31.1 (2010): 56.
Tim O'Reilly. "Web 2.0: Stuck on a Name or Hooked on Value? " Dr. Dobb's Journal 1 Jul 2006
Employers' ole During Union Organization Campaigns
Union organizing has become a major issue in today's working environment because of increased efforts by workers to promote suitable conditions in the workplace and obtain compensation that suits their contributions to the organization. Even though the number of unionized employees or membership of labor unions has declined significantly in the past few years, unionization is still an important component of today's labor force. As employees continue to join labor unions to advocate for their welfare in the workplace, the role of employers during union organization campaigns has been a slightly controversial issue. The controversy relating to this issue is attributable to the tendency by company management to attempt undertaking measures that defeat the union during union organization campaigns. However, the National Labor elations Act defines the role employers should play during union organization campaigns. This paper examines whether employers should sack their employees…
Domhoff, G.W. (2013, February). The Rise and Fall of Labor Unions in the U.S. Retrieved from University of California at Santa Cruz website: http://www2.ucsc.edu/whorulesamerica/power/history_of_labor_unions.html
Marchetta, J.S. (1983). NLRB v. Transportation Management Corp.: Allocation of the Burden of Proof in Section 8(a)(3) Mixed Motive Discharge Cases. Catholic University Law Review, 33(1), 279-312.
Mehta, C. & Theodore, N. (2005, December). Undermining the Right to Organize: Employer Behavior During Union Representation Campaigns. Retrieved May 26, 2017, from http://www.newunionism.net/library/organizing/ARW%20-%20Employer%20Behaviour%20During%20Union%20Organizing%20Campaigns%20-%202005.pdf
Society for Human Resource Management. (n.d.). How Can We Prevent a Union from Organizing in Our Company? Retrieved May 26, 2017, from https://www.shrm.org/resourcesandtools/tools-and-samples/hr-qa/pages/preventunionorganization.aspx
Health Campaign Slogan or Message for Tb or Other Emerging Infectious Diseases
A HEALTH CAMPAIGN SLOGAN FO TB OOTHE EMEGING INFECTIOUS DISEASES
Factors To Be Considered
The effective and efficient campaign is established from clear messages that have a clear statement of the message, the desired solutions (as found in the campaign goal) and the possible action plan that can be taken to reach the goal of the campaign. The message becomes effective when it captures the attention of the audience. The clarity of the message comes with the lettering, the size of the object bearing the message, the coloring of the message, the creativity within the message, and the overall location of the message object (Freeman & Lu, 2009). The audience will be able to capture the interests of the health campaign message if it has been written in the language easily understood, with the use of the simplest…
Freeman, C., & Lu, X. (2009). China's Capacity To Manage Infectious Diseases: Global Implications; A Report of the Freeman Chair In China Studies. Washington, D.C: Center For Strategic And International Studies.
Roberts, M. J. (2004). Getting Health Reform Right: A Guide To Improving Performance And Equity. Oxford: Oxford University Press.
Public Health Achievements
hat factors accounted for the control of tobacco in the U.S. Currently, according to the Centers for Disease Control and Prevention about 42.1 million Americans smoke cigarettes, which is about 18.1% of all adults (18 or over). About 20.5% of men smoke cigarettes and 15.8% of women smoke cigarettes (Liss, 2013).
the information environment -- mass media and counter-advertising. There is no doubt that media campaigns have a positive impact when it comes to anti-smoking campaigns. Centers for Disease Control and Prevention reports that the first year of the federal government's national advertising campaign called "Tips from Former Smokers" "exceeded expectations; an estimated 1.6 million cigarette smokers attempted to stop smoking. Of those, about 100,000 actually succeeded in quitting, and that information came from a study published by the medical journal, The Lancet. Moreover, the campaign run by the CDC reportedly "inspired millions of nonsmokers to encourage…
Centers for Disease Control. (2011). Adult Cigarette Smoking in the United States. Retrieved April 11, 2014, from http://www.cdc.gov .
Liss, S.M. (2013). CDC's Anti-Smoking Ad Campaign Spurred Over 100,000 Smokers to Quit;
Media Campaigns Must be Expanded Nationally and in the States. Center for Disease
Controls. Retrieved April 12, 2014, from http://www.tobaccofreekids.org .
Health Campaigns in Thailand
Today, Thailand is a Southeast Asia nation of 68 million people, most of whom are Buddhists (93.6%) who enjoy a strong free market economy, a modern infrastructure and an enviable average life expectancy of 74.5 years (Thailand, 2016). Nevertheless, Thailand is also ranked 15th in the world the prevalence of AIDS, and there were 18,400 AIDS-related deaths in 2014 (Thailand, 2016). Although this rate is a significant decrease from the 55,000 AIDS-related deaths experienced in 2001, Thailand still faces a serious AIDS problem that defies easy solutions given the country's high levels of sex workers and human trafficking (Kobutani & Engstrom, 2009). To help address this serious public health issue, this paper proposes a slogan and associated health message for use in the development of an AIDS health campaign in Thailand together with supporting rationale and an explanation concerning the factors and considerations that most influenced…
Kubotani, T. & Engstrom, D. (2009, December). The roles of Buddhist temples in the treatment of HIV / AIDS in Thailand. Journal of Sociology & Social Welfare, 32(4), 5-7.
Thailand. (2016). CIA world factsbook. Retrieved from https://www.cia.gov/library/publications / the-world-factbook/geos/th.html.
Treerutkuarkul, A. (2010, June). Thailand's new condom crusade: Thailand's first free condom campaign in the early nineties was so successful that it was widely copied. Bulletin of the World Health Organization, 88(6), 404-406..
By the time Chiang's army reached Changsha in early August, it had been bolstered by defecting troops of Guizhou warlords and it overran the tricities of Wuhan after which the nationalists shifted the seat of its government from Canton to the Wuchan cities. The KMT forces, however, faced much stiffer resistance from the warlords of Jiangxi but the area too was subdued by mid-November albeit after heavy fighting and at a cost of 15,000 KMT casualties (Ibid. p. 330). The NA offensive up the east coast also went well and by mid-December, 1926, its troops had entered the Fujian capital of Fuzhou. Nationalist armies captured the industrial cities of Shanghai and Nanjing in March of 1927. By then, the deep-seated rivalry within the Communist and conservative forces within KMT had erupted and the General Labor Union in Shanghai, Influenced by Conservative Nationalist leaders and Chinese business leaders in Shanghai, Chiang,…
Chiang Kai-shek" (2007). Article in Encyclopedia Encarta Online. Retrieved on April 6, 2007 at http://encarta.msn.com/encyclopedia_761572748/Chiang_Kai-shek.html
The Northern Expedition" (2007). Article in Encyclopedia Britannica Online. Retrieved on April 6, 2007 at http://www.britannica.com/eb/article-71816/China
Spence, J.D. (1999). The Search for Modern China (2nd ed.). New York W.W. Norton.
Van, H.J. (2003). War and Nationalism in China 1925-1945. New York: Routledge.
CUENT COVEAGE OF THE 2016 PESIDENTIAL ELECTION
Donald Trump is flying high in the 2016 presidential election campaigns. Besides crushing his epublican opponents in national polls, Trump's critics have thrown in the towel (McCutcheon & Mark, 2016). Having underrated his candidature and accused of a racist and sexist huckster, Trump is now receiving the ultimate compliment and being taken seriously. This essay attempts to discuss the mystery of Donald Tramp's appeal. His opponents have to deal with his demeanor, his disdain for intellectual and party elites, as well as his talent for drawing media coverage. How is Trump achieving all these successes? Whichever the case, Trump's current position and his ultimate fate warrant a theoretical explanation. George Lakoff's linguistic theory is used to understand Trump's success. In this sense, the essay will focus on three major linguistic aspects of how Trump wants us to see him: insulting, big…
Lakoff, G. (2009). The Political Mind: A Cognitive Scientist's Guide to Your Brain and Its Politics. New York: Penguin Books
McCutcheon, C., & Mark, D. (2016). Doubletalk: The Language, Code, and Jargon of a Presidential Election. Internet Source; https://www.overdrive.com/search?q=C89B8F78-ADD0-40C0-AF02-D753178B589D .
Schick, K., & Schubert, L. (2014). So What? The Writer's Argument. New York: Oxford University Press
Evolution and Development of Combat Air Support
The Origins of Military Aviation:
World War I introduced the horrors of mechanized warfare with its unprecedented potential for human destruction. Four years of war decimated the populations of the European powers, accounting for as many as 10 million combatant deaths and about an equal number of civilian casualties. England and Germany both lost at least sixteen percent of their adult male populations to the war effort and left such a devastating emotional effect on those who survived the war that historians have often referred to them as "the lost generation (1).
Aviation was only eleven years old when war broke out in 1914, but the obvious military potential of aircraft inspired a tremendous acceleration in aviation technology during the next four years. Initially, the only practical use for the flimsy, underpowered balsa wood and fabric biplanes was aerial reconnaissance, which had previously…
Ambrose, Steven. The Good Fight: How World War II Was Won
New York, NY: Simon & Schuster, 2001.
Commager, Henry, S. The Pocket History of the Second World War. New York: Pocket Books, 1945.
Jackson, Robert. Modern Military Aircraft. New York: Barnes & Noble, 2003.
Honey Maid graham crackers are a childhood staple. However, the brand has been growing its consumer base by using an unusual approach. Its “This is Wholesome” campaign depicts a variety of nontraditional families enjoying its products in the form of s’mores, in milk, and with honey. The families include same-sex couples, a punk rock family with tattoos, an East Asian family, and others. The message conveys an expanded definition of the traditional American family and is clearly marketed to people who either view themselves as being a part of such families (either because of friends or relatives) or as strong supporters of expanding the definition of family.
The advertisement’s images, however, other than the fact that nontraditional families are used, are fairly heartwarming and gentle. They include children playing drums with their parents and a baby sucking on a bottle as well as the children making food with their parents.…
ESTEE LAUDER INC. NEW PROMOTIONAL CAMPAIGN
Estee Lauder Inc.- New Promotion Campaign
The Estee Lauder Companies Inc. is considered as one of the leading manufacturers in the world of products including hair care, quality skin care, fragrance and make-up. The company is also considered as one of the world's leading marketers of these products. In this paper we have looked at their products with a totally new perspective and decided how their products would achieve higher brand shares if promoted today. The paper deals with a set of recommendations on proposed advertising for the leaders in Cosmetics -- Estee Lauder Inc. We have first reviewed the company and its products. Then we have looked at the different market segments it appeals to. Then we have chosen a few segments where we feel a change in strategy may help the products to achieve greater market shares.
The company was fist founded…
Gerson, Roselyn; Gerson, Alvin. "The Estee Lauder Solid Perfume Compact Collection 1967-2001" Collector Books; (January 2002)
http://www.elcompanies.com http://www.stars.com/style.com http://www.spartium.com/fragrances.htm
Lipo Down Plan
Outline of MarCom Campaign- The epublic of Singapore is a SE Asian City State known for its strong commitment to education, modernization, and cleanliness. Over 5 million people live in Singapore, boasting the 3rd highest per capita income of almost $60,000 International dollars. The population is vital, median of 37 years old 87% home ownership and one of the highest mobile phone subscriber densities in the world (Key Demographic Indicators, 2012). All of this contributes to a large number of people who are modern, image conscious, tuned into the modern world of social networking, technologically adept, educated, and consistent with a population with disposable income. Body image is of the upmost importance to a large percentage of Singaporeans; both male and female, but particularly females. Lipo-Down is a natural supplement made from Japanese Wakame Seaweed with the purported benefits of burning fat cells 24/7. While sales of…
UniqueFrequence.com (2012). Social Media & Digital Marketing in Singapore.
Retrieved from: http://uniquefrequency.com/
Key Demographic Indicators. (2012). Government of Singapore. Retrieved from:
Military ar or Campaign
The world has existed amidst a set of wars and conflicts that have shaped political systems, governments, and humanitarian associations. Gulf ar is one of the universal and all time conflicts that rocked the world. ith equitable measures and categorical procedures, philosophies, missions, and visions of these wars, this piece of study exemplifies Gulf ar as one of America's participatory wars in the world. The article tries to establish the basement of Gulf ar together with its consequences and responses it received from the United States of America and the world as a whole.
and the Middle East have been on good terms for quite some time. Various wars between the U.S. And countries including Iraq have occurred. In such instances, military deployment by the U.S. government is intense supported by its foreign policies. This study focuses on the 1990/91 Gulf ar. The America's paradoxical love-hate…
Boyne, Walter J. Gulf War: A Comprehensive Guide to People, Places & Weapons. New York: Signet, 1991. Print.
Bulloch, John, and Harvey Morris. The Gulf War: Its Origins, History, and Consequences.
London: Methuen London, 1989. Print.
Carlisle, Rodney, and John S. Bowman. Persian Gulf War. New York: Facts on File, 2003.
' Ultimately, while this makes a compelling argument, it seems almost aggressively to skirt the issue of campaign finance reform as a basic inspiration for the restrictions struck down here within. This is a resolution that should be seen as somewhat troubling apart from questions of free speech, at least from the perspective that there is some genuine value to limiting the impact which corporations can have on an election.
Such is to say that the decision rendered by the Supreme Court avoids an opportunity to judge the case of Citizens United v. FEC on the narrow argument presented by the plaintiff. Instead, the Supreme Court appears to have taken the liberty through its broad and far-reaching decision to attempt to discredit and undermine the McCain-Feingold Bill on the whole. The turn of its attention to issues of free speech and the entitlements in this regard for corporations suggests that…
Maisel, L.S. & Brewer, M. (2007). Parties and Elections in America. Rowman & Littlefield.
United States Supreme Court. (2009). Citizens United v. Federal Election Commission No. 08-205. United State Supreme Court.
Public elations Campaign Plan for Huntington County
The mission of the Emergency Management Agency for Huntington County is to provide an integrated and comprehensive emergency management system that would coordinate community resources in order to protect lives, the environment, property, preparedness, recovery and response from all natural and man-made hazards that impact the county (Yates & Paquette, 2011). The county has implemented a CodeED emergency Notification System that it uses to communicate any emergencies to the registered members of the county. The system enables the county to telephone all targeted areas of the county, and it can dial over 50,000 number in an hour (Wentz et al., 2014). The main weaknesses of the system is that it only dials three times, and if a response is not received, it will not dial again. However, the system is smart enough to leave a voice message. The main threats to the system…
Shimp, T., & Andrews, J.C. (2013). Advertising promotion and other aspects of integrated marketing communications: Cengage Learning.
Watson, T. (2012). The evolution of public relations measurement and evaluation. Public Relations Review, 38(3), 390-398.
Wentz, B., Lazar, J., Stein, M., Gbenro, O., Holandez, E., & Ramsey, A. (2014). Danger, danger! Evaluating the accessibility of Web-based emergency alert sign-ups in the northeastern United States. Government Information Quarterly, 31(3), 488-497.
Yates, D., & Paquette, S. (2011). Emergency knowledge management and social media technologies: A case study of the 2010 Haitian earthquake. International Journal of Information Management, 31(1), 6-13.
Tracy Flick, a preppy overachiever, is running unopposed for student council president. Mr. M, the faculty advisor, distains Tracy and has decided she needs an opponent. Mr. M talks Paul, the injured quarterback, into running - to go for the glory of leadership instead of the momentary glow of sports. Tammy, Paul's sister, decides to run for president after her girlfriend leaves her for Paul. Throughout the movie each character takes actions, fair or unfair, for personal gain. Mr. M throws the election to Paul as revenge against Tracy for having had an affair with his friend and fellow teacher who is fired. Tracy tears down the election posters out of frustration and blames someone else. Tammy falsely claims responsibility for ruining the posters so that she will be expelled and able to transfer to an all girl's school. Paul is the only candidates who wants whatever the outcome will…
Election is a humorous farce disguised as a high school student council election. It explores the motivations of and influences on a candidate. Tracy Flick, a preppy overachiever, is running unopposed for student council president. Mr. M, the faculty advisor, distains Tracy and has decided she needs an opponent. Mr. M talks Paul, the injured quarterback, into running - to go for the glory of leadership instead of the momentary glow of sports. Tammy, Paul's sister, decides to run for president after her girlfriend leaves her for Paul. Throughout the movie each character takes actions, fair or unfair, for personal gain. Mr. M throws the election to Paul as revenge against Tracy for having had an affair with his friend and fellow teacher who is fired. Tracy tears down the election posters out of frustration and blames someone else. Tammy falsely claims responsibility for ruining the posters so that she will be expelled and able to transfer to an all girl's school. Paul is the only candidates who wants whatever the outcome will be, praying to God for each person to do well regardless of who wins.
All three movies use humor to exaggerates the issue each is asking the movie viewer to consider: Wag the Dog uses movie production and media tricks to ask the question of what is real and what is fake; Bulworth takes a straight-laced Senator and turns him into a rapper to show the realities of campaign funding; and Election elevates a student council election to a matter of life or death. While these issues are presented as humor, each situation can be transferred to the realities of American politics. The movies each give the viewer permission to be cynical of the voting process. They each illustrate how elections are not what they appear to be; collectively showing that the news media, professional marketers, the television and movie industry, and a candidate's campaign team can easily turn truth into fiction and fiction into truth.
These movies ironically foretold the future. The 2000 Presidential election was decided not by the voters, not by the Electoral College but by the Supreme Court. Ballots in Florida were reviewed by hand, lawyers and academia were called in to review elections laws and processes, the media cried lack of fairness, and each and every voter had to question the value of their vote. The country as a whole needs to evaluate the influence of campaign financing, the lack of consistent voting methodology, and the use of television advertising on how the United States of America elects its leaders and establish their laws. The U.S.A. citizens need to question if the process is really fair, fully representative and produces the best leadership for their country.
Neutralizing the Valley
The Valley Campaigns of 1864 were operations and battles during the American Civil War, which occurred in the Shenandoah Valley of Virginia from May to October 1864 (Wikipedia 2005). The opposing forces in these battles were the Union and the Confederates. The Union was led by then Lt General Ulysses S. Grant, Commander George G. Meade, and enjamin utler, while the Confederate was led by Robert Lee and his Lt General Jubal Early. The outcome of the campaigns shows that appropriate tactics and quality leadership determined victory in the particular terrain and physical conditions. Grant established a strategy that focused at the heart of the Confederacy from different directions according to the concept, which he shared with Abraham Lincoln and William Sherman, that only the utter defeat of the Confederate forces and their economic supply would win the War for the Union (Wikipedia).
The strategy pitted Grant,…
Feis, William B. Neutralizing the Valley: the Role of Military Intelligence in the Defeat of Jubal Early's Army of the Valley, 1864-65. Civil War History 39 no 3, Sept 1993 pp 199-215
Union Military Intelligence Failure: Jubal Early's Raid. Civil War History 36 no 3, September 1990 pp 209-225
Sifakis, Steward. Jubal Anderson Early. Who Was Who in the Civil War, 2005. http://www.civilwarhome.com/earlybio.htm
Wikipedia. Valley Campaigns of 1864. Media Wiki. http://www.answers.com/topic/valley-campaigns-of-1864
In politics, it is advisable to apply a plethora of strategies all geared towards realizing triumph against the rivaling camp. The dominating camp and its rival camp apply various viscosities meant to injure the rivals politically. Most campaigns strategies often seek to trail the weaknesses of the rival and as a result, provide justifiable position to attack the opponents at all times. The frames seem a derivative of these stratagems. Political framing is instrumental since it aids the construction of a phenomenon that either favors the dominating camp or disfavors the opposing camp. This study will attempt to compare and contrast the equivalent frame and emphasis frame as applied in Lesbianism Gay and Bisexual (LGB) political topic. This study will construct vivid examples from past two U.S. general elections in relation to the topic. The section is segmented into two main sections. Sections one provide a background scenario…
Box-Steffensemeier, J.M., & Schier, S.E. (2013). The American Elections of 2012. New York:
Callaghan, K., & Schnell, F. (2013). Framing American Politics. Pittsburgh: University of Pittsburgh.
Ferraris, J.P. (2012). Obama 2012: For a Compassionate America. New York: Author House.
Integrated Communications Strategy
• Betony Artwork focuses on art object and artistic creation that include tangible and non-tangible art products.
• Our work also deals with sculpture and painting specifically to enhance aesthetic appeal.
• We also focus on interior design for individuals private and public organizations.
• Moreover, we focus on comprehensive consulting interior design services that include furniture design, decorating fabric as well as office and home accessories services.
• Variety of services that we offer makes increasing number of people to appreciate the work of art that we offer, which makes our company to enjoy market advantages.
• Betony Artwork has built a defined target market and this has formed the basis of our business.
• Effective marketing combined with product offering is critical for market demand and future profitability.
• Increase in American population has contributed to the increase in market growth…
Campaign for Action
The subject of this brief report is the future of nursing and the associated IOM report on the same subject. As part of this report, there will first be a discussion of the obert Wood Johnson Foundation Committee and their work as it pertains to the future of nursing, the Institute of Medicine and so forth. The importance of the IOM's report and how it relates to nursing practice will be covered as well. The role of state-based action coalitions will be summarized and the author of this report will focus on two initiatives specific to the author's home state, that being Texas. The barriers that exist in the state of Texas will be covered as well as the ways in which nursing advocates can help overcome these barriers. While barriers to improving healthcare will always exist, foundations like the obert Wood Johnson one and other healthcare…
Campaign for Action. (2015). Removing Barriers to Practice and Care. Future of Nursing -- Campaign for Action. Retrieved 9 October 2015, from http://campaignforaction.org/campaign-progress/removing-barriers-practice-and-care
Campaign for Action. (2015). Texas. Future of Nursing -- Campaign for Action. Retrieved 9 October 2015, from http://campaignforaction.org/state/texas
RWJF. (2015). Nurses and Nursing. RWJF. Retrieved 9 October 2015, from http://www.rwjf.org/en/our-topics/topics/nurses-and-nursing.html
RWJF. (2015). The Future of Nursing. RWJF. Retrieved 9 October 2015, from http://www.rwjf.org/en/library/research/2011/01/the-future-of-nursing.html
Tea Party: Social Movement, Special Interest Group, or Real Political Party
On February 19, 2009 CNBC's Rick Santelli stood on the floor of the Chicago Mercantile Exchange and ranted against a proposal by the Obama Administration to subsidize the mortgages of homeowners facing foreclosure. (Infoplease.com) During this monologue, Santelli suggested that he wanted to organize a "tea party" which would dump derivative securities into Lake Michigan. After the video went viral on the internet, Tea Party protests began to emerge all across the nation. The following April 15th, Tax Day, hundreds of individual protests sprang up generating attendances in the thousands. In the following months individual Tea Parties organized across the United States culminating in a Tea Party Convention in February 2010. The Tea Party is a diverse group with many diverse organizations without any recognized authority. hile the Tea Party is not a political party in the legal sense,…
"History of the Tea Party Movement-Infoplease.com" Infoplease: Encyclopedia, Almanac, Atlas, Biographies, Dictionary, Thesaurus. Free Online Reference, Research & Homework Help-Infoplease.com. Web. 12 Apr. 2011. http://www.infoplease.com/us/government/tea-party-history.html
Kuhnhenn, Jim. "Shutdown avoided, White House, Congress cheer deal" Bloomberg Businessweek. Apr 9, 2011. Web 12 Apr. 2011. http://www.businessweek.com/ap/financialnews/D9MG0JHG0.htm
"Protests over state budget cuts, anti-union bills, spread throughout U.S. Washington Post March 11,2011. Web. 12 April 2011. www.foxnews.com/politics/2011/04/12/wisconsin-battle-union-rights-shifts- recall-efforts-high-court-election/
Advertising and public relations serve to communicate ideas and convince the audience of something. Politicians are among the most prolific advertising spenders during election campaigns and can have enormous public relations machines. This is especially true of Presidential candidates, who must first run for their party's nomination and then must run for President. We know that Hillary Clinton went from frontrunner to loser in the race for the Democratic Presidential nomination in 2008. There are lessons to be learned about the different factors that contribute to selling an idea, in this case Clinton as President, to different audiences. This case study will evaluate Clinton's campaign leading up to the Democratic primary using the OSTE model. The OSTE model focuses on research, objectives, strategies, tactics and evaluation.
The Hillary Clinton campaign at the time of the case was a large organization. It featured both extensive advertising and public relations, backed…
Cree, C. (2008). Hillary Clinton's approach to social media killed her campaign. Success Creations. Retrieved November 7, 2013 from http://successcreeations.com/339/hillary-clintons-approach-to-social-media-killed-her-campaign/
Gawiser, S. & Witt, G. (2012). 20 questions a journalist should ask about poll results. National Council on Public Polls. Retrieved November 7, 2013 from http://www.ncpp.org/?q=node/4
Murray, M. (2008). The primary vs. general election fallacy. NBC News. Retrieved November 7, 2013 from http://www.nbcnews.com/id/23591347/
OpenSecrets.org. (2008). Hillary Clinton. Retrieved November 7, 2013 from http://www.opensecrets.org/pres08/summary.php?cid=N
These "interventions are strategies that target whole communities in order to build public resources and attend to the factors that contribute to child maltreatment" (Holzer et al. 2006 p 3). In NAPCAN's 2006 campaign, the organization was promoting parental education through social marketing. NAPCAN's campaign is directed at individuals in order to bring awareness of how their parenting can negatively impact their children.
One of the biggest strengths the campaign boasted was its price tag. The cost effectiveness of social media is a major strength to the overall campaign. Prevention programs are often less likely to be rigorously funded and supported by government agencies and institutions, with most funding coming only for short periods of campaign management (Tomison 1998). As a result, social media serves as an extremely beneficial platform because of its cost effective nature. The cost of the campaign is much less than other forms…
Barth, Richard P, 2009. Preventing child abuse and neglect with parent training: Evidence and opportunities. Future of Children, 19(2), 95-119.
Horsfall, Briony, Bromfield, Leah, and McDonald, Myfanwy, 2010. Are social marketing campaigns effective in preventing child abuse and neglect? National Child Protection Clearinghouse Issues, 32(2010), 1-28.
Holzer, Prue J., Higgins, Jenny R., Bromfield, Leah M., Richardson, Nick and Higgins, Daryl, 2006. The effectiveness of parent education and home visiting child maltreatment prevention programs. National Child Abuse Prevention Clearinghouse Issues, 24(Autumn 2006), 1-24.
Kaplan, Andreas M. And Haenlein, Michael, 2010. Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(2010), 59-68.
He commonly regales his backers with strong, repetitive phrases that carry a sermon-like quality of affirmation: "Yes we can." Obama's catchphrase has helped to attract even greater media support in the form of entertainment industry backing of the kind that appeals to the candidate's often young, white base. The musical group, the lack Eyed Peas recorded as song entitled "Yes We Can," that contains words from Obama's speeches as lyrics, and provides a powerful musical beat to his campaign while giving it the cachet of popular culture.
The media's love affair with arack Obama recently became a theme of the Clinton campaign when, beginning at the Texas debate, Hillary Clinton drew attention to a Saturday Night Live skit in which, during a simulated debate, arack Obama was offered a pillow to make him comfortable rather than asked the hardball questions that were hurled at his opponent.
The televised lampoon of…
Colmes, Alan and Hannity, Sean.
Discussion of the Media's Treatment of Sen. Hillary Clinton." Hannity & Colmes, 27 February 2008.
Clinton, Obama Trade Jabs on Health Care." Associated Press, 28 February 2008.
This is troubling because these entities are using the court system to circumvent the law. At which point, it is only a matter of time until another showdown will emerge. This is similar to the disastrous decision that Supreme Court made with the Dredd Scott case. Therefore, over the short to the medium term the influence of special interests in Washington will become more perverse. Over the long-term, this could spark such an outrage that regardless of what the Supreme Court says; these organizations do not have the same rights as an individual.
Dredd Scott v. Sandford. (2010). Retrieved April 20, 2010 from Oyez website: http://www.oyez.org/cases/1851-1900/1856/1856_0/
Gill, K. (2010). McCain Feingold Campaign Finance Reform. Retrieved April 20, 2010 from About.com website: http://uspolitics.about.com/od/finance/a/mccain_feingold.htm
Liptak, A. (2010, January 21). Justices Reject Corporate Spending Limits. Retrieved April 20, 2010 from NY Times website: http://www.nytimes.com/2010/01/22/us/politics/22scotus.html
Millbank, D. (2002, January 18). Enron's Influence Reaches…
Dredd Scott v. Sandford. (2010). Retrieved April 20, 2010 from Oyez website: http://www.oyez.org/cases/1851-1900/1856/1856_0/
Gill, K. (2010). McCain Feingold Campaign Finance Reform. Retrieved April 20, 2010 from About.com website: http://uspolitics.about.com/od/finance/a/mccain_feingold.htm
Liptak, A. (2010, January 21). Justices Reject Corporate Spending Limits. Retrieved April 20, 2010 from NY Times website: http://www.nytimes.com /2010/01/22/us/politics/22scotus.html
Millbank, D. (2002, January 18). Enron's Influence Reaches Deep into the Administration. Retrieved April 20, 2010 from Washington Post website: http://www.commondreams.org/headlines02/0118-01.htm
Again, Mc Donald's has managed to deal with competitive threats posed by both these market players due to the fact that the prices that Burger King, Starbucks and Costa Coffee charge are much higher than that charged by Mc Donald's. The primary reason behind higher prices of Costa Coffee and Starbucks is the fact that their target market is much stronger and niche as compared to that of Mc Donald's. The recent economic crunch however, has benefitted Mc Donald's as many people who prefer sophisticated ambience, due to their lower purchasing power and increased inflationary pressures now prefer Mc Donald's over the likes of Starbucks and Costa Coffee. As a result, Mc Donald's is the strongest market player in the Global region today.
Mc Donald's target market includes all the people who travel for leisure and/or business purposes and prefer to have a luxurious accommodation. The cafe provides best possible…
Afuah, A. 2009, Strategic innovation: new game strategies for competitive advantage. UK,
Taylor & Francis.
Akhter, S 2003, Strategic planning, hyper competition, and knowledge management. Business Horizons.
Black, J. (2004). Integrated Marketing Communications. College and University, 80(1), 53+. Retrieved September 2, 2011, from Questia database: http://www.questia.com/PM.qst?a=o&d=5045074006