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Campaign Essays (Examples)

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The Future of Nursing
Words: 1284 Length: 4 Pages Document Type: Chapter Paper #: 90058147
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Campaign for Action

The subject of this brief report is the future of nursing and the associated IOM report on the same subject. As part of this report, there will first be a discussion of the obert Wood Johnson Foundation Committee and their work as it pertains to the future of nursing, the Institute of Medicine and so forth. The importance of the IOM's report and how it relates to nursing practice will be covered as well. The role of state-based action coalitions will be summarized and the author of this report will focus on two initiatives specific to the author's home state, that being Texas. The barriers that exist in the state of Texas will be covered as well as the ways in which nursing advocates can help overcome these barriers. While barriers to improving healthcare will always exist, foundations like the obert Wood Johnson one and other healthcare…


Campaign for Action. (2015). Removing Barriers to Practice and Care. Future of Nursing -- Campaign for Action. Retrieved 9 October 2015, from 

Campaign for Action. (2015). Texas. Future of Nursing -- Campaign for Action. Retrieved 9 October 2015, from 

RWJF. (2015). Nurses and Nursing. RWJF. Retrieved 9 October 2015, from 

RWJF. (2015). The Future of Nursing. RWJF. Retrieved 9 October 2015, from

Advertising and Public Relations Serve to Communicate
Words: 1541 Length: 5 Pages Document Type: Case Study Paper #: 43564571
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Advertising and public relations serve to communicate ideas and convince the audience of something. Politicians are among the most prolific advertising spenders during election campaigns and can have enormous public relations machines. This is especially true of Presidential candidates, who must first run for their party's nomination and then must run for President. We know that Hillary Clinton went from frontrunner to loser in the race for the Democratic Presidential nomination in 2008. There are lessons to be learned about the different factors that contribute to selling an idea, in this case Clinton as President, to different audiences. This case study will evaluate Clinton's campaign leading up to the Democratic primary using the OSTE model. The OSTE model focuses on research, objectives, strategies, tactics and evaluation.


The Hillary Clinton campaign at the time of the case was a large organization. It featured both extensive advertising and public relations, backed…


Cree, C. (2008). Hillary Clinton's approach to social media killed her campaign. Success Creations. Retrieved November 7, 2013 from 

Gawiser, S. & Witt, G. (2012). 20 questions a journalist should ask about poll results. National Council on Public Polls. Retrieved November 7, 2013 from 

Murray, M. (2008). The primary vs. general election fallacy. NBC News. Retrieved November 7, 2013 from (2008). Hillary Clinton. Retrieved November 7, 2013 from

Social Marketing Napcan Prevent Child
Words: 2493 Length: 7 Pages Document Type: Book Report Paper #: 96782281
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These "interventions are strategies that target whole communities in order to build public resources and attend to the factors that contribute to child maltreatment" (Holzer et al. 2006 p 3). In NAPCAN's 2006 campaign, the organization was promoting parental education through social marketing. NAPCAN's campaign is directed at individuals in order to bring awareness of how their parenting can negatively impact their children.

SWOT Analysis


One of the biggest strengths the campaign boasted was its price tag. The cost effectiveness of social media is a major strength to the overall campaign. Prevention programs are often less likely to be rigorously funded and supported by government agencies and institutions, with most funding coming only for short periods of campaign management (Tomison 1998). As a result, social media serves as an extremely beneficial platform because of its cost effective nature. The cost of the campaign is much less than other forms…


Barth, Richard P, 2009. Preventing child abuse and neglect with parent training: Evidence and opportunities. Future of Children, 19(2), 95-119.

Horsfall, Briony, Bromfield, Leah, and McDonald, Myfanwy, 2010. Are social marketing campaigns effective in preventing child abuse and neglect? National Child Protection Clearinghouse Issues, 32(2010), 1-28.

Holzer, Prue J., Higgins, Jenny R., Bromfield, Leah M., Richardson, Nick and Higgins, Daryl, 2006. The effectiveness of parent education and home visiting child maltreatment prevention programs. National Child Abuse Prevention Clearinghouse Issues, 24(Autumn 2006), 1-24.

Kaplan, Andreas M. And Haenlein, Michael, 2010. Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(2010), 59-68.

Political Science Themes Issues and
Words: 2469 Length: 7 Pages Document Type: Term Paper Paper #: 49839970
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He commonly regales his backers with strong, repetitive phrases that carry a sermon-like quality of affirmation: "Yes we can." Obama's catchphrase has helped to attract even greater media support in the form of entertainment industry backing of the kind that appeals to the candidate's often young, white base. The musical group, the lack Eyed Peas recorded as song entitled "Yes We Can," that contains words from Obama's speeches as lyrics, and provides a powerful musical beat to his campaign while giving it the cachet of popular culture.

The media's love affair with arack Obama recently became a theme of the Clinton campaign when, beginning at the Texas debate, Hillary Clinton drew attention to a Saturday Night Live skit in which, during a simulated debate, arack Obama was offered a pillow to make him comfortable rather than asked the hardball questions that were hurled at his opponent.

The televised lampoon of…


Colmes, Alan and Hannity, Sean.

Discussion of the Media's Treatment of Sen. Hillary Clinton." Hannity & Colmes, 27 February 2008.

Espo, David.

Clinton, Obama Trade Jabs on Health Care." Associated Press, 28 February 2008.

Spending Restrictions for Corporations Towards
Words: 1504 Length: 4 Pages Document Type: Essay Paper #: 54189425
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This is troubling because these entities are using the court system to circumvent the law. At which point, it is only a matter of time until another showdown will emerge. This is similar to the disastrous decision that Supreme Court made with the Dredd Scott case. Therefore, over the short to the medium term the influence of special interests in Washington will become more perverse. Over the long-term, this could spark such an outrage that regardless of what the Supreme Court says; these organizations do not have the same rights as an individual.


Dredd Scott v. Sandford. (2010). Retrieved April 20, 2010 from Oyez website:

Gill, K. (2010). McCain Feingold Campaign Finance Reform. Retrieved April 20, 2010 from website:

Liptak, A. (2010, January 21). Justices Reject Corporate Spending Limits. Retrieved April 20, 2010 from NY Times website:

Millbank, D. (2002, January 18). Enron's Influence Reaches…


Dredd Scott v. Sandford. (2010). Retrieved April 20, 2010 from Oyez website: 

Gill, K. (2010). McCain Feingold Campaign Finance Reform. Retrieved April 20, 2010 from website: 

Liptak, A. (2010, January 21). Justices Reject Corporate Spending Limits. Retrieved April 20, 2010 from NY Times website: /2010/01/22/us/politics/22scotus.html

Millbank, D. (2002, January 18). Enron's Influence Reaches Deep into the Administration. Retrieved April 20, 2010 from Washington Post website:

Technology Has Evolved a Great
Words: 13130 Length: 43 Pages Document Type: Dissertation Paper #: 42093143
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Again, Mc Donald's has managed to deal with competitive threats posed by both these market players due to the fact that the prices that Burger King, Starbucks and Costa Coffee charge are much higher than that charged by Mc Donald's. The primary reason behind higher prices of Costa Coffee and Starbucks is the fact that their target market is much stronger and niche as compared to that of Mc Donald's. The recent economic crunch however, has benefitted Mc Donald's as many people who prefer sophisticated ambience, due to their lower purchasing power and increased inflationary pressures now prefer Mc Donald's over the likes of Starbucks and Costa Coffee. As a result, Mc Donald's is the strongest market player in the Global region today.

Mc Donald's target market includes all the people who travel for leisure and/or business purposes and prefer to have a luxurious accommodation. The cafe provides best possible…


Afuah, A. 2009, Strategic innovation: new game strategies for competitive advantage. UK,

Taylor & Francis.

Akhter, S 2003, Strategic planning, hyper competition, and knowledge management. Business Horizons.

Black, J. (2004). Integrated Marketing Communications. College and University, 80(1), 53+. Retrieved September 2, 2011, from Questia database: