Consumers of fresh Mexican food tend to be relatively young, urban or suburban, and they tend to be slightly more affluent than consumers of mainstream Mexican (i.e. Taco Bell). As such, Chipotle customers place more value on the quality of their food and are willing to pay more for freshly-prepared foods. For Chipotle, the objective is to have consumers perceive Chipotle as higher quality than its fresh competitors, so emphasis is placed on ethical meats, dairy without growth hormones, and on superior food quality as a distinguishing characteristic.
Right now, Chipotle is expanding by adding new stores in previously untapped areas. All of the firms against which it competes directly are relatively small by QSR standards, so there is something of a race to establish market dominance. The brand, however, is critical to establishing such dominance. Building new stores is a slow, expensive process and while it should remain a…… [Read More]
company's code of conduct that are of significant importance to the business, and explain why.
Chipotle is by a far a leader in its division and a leader among all fast-food restaurants in general. Chipotle is truly unlike any other Mexican restaurant in its category. Other Mexican restaurants like Taco Bell and Del Taco use extremely processed ingredients that are known for having lots of fillers and preservatives. The food is known to be high in fat, cholesterol, and trans fats. Furthermore, other fast-food Mexican restaurants engage in the standard practice of having the food prepared in the back of the restaurant, away from the gaze of the customer. Chipotle is different in the respect that they prepare the food right in front of the customer, so that the customer sees exactly what they're getting. Chipotle also prides itself on using the freshest possible ingredients and putting a healthier spin…… [Read More]
Chipotle Seen Becoming McDonald's With Drive Throughs (Patton, 2012) the future direction of best-selling Mexican fast food restaurant Chipotle is debated. The author is careful to interview both the company's founder Steve Ells, senior investor relations executives and from outside the company, Alex Spong and David Einhorn. Mr. Spong and Mr. Einhorn are investment analysts who track the market segments of the restaurant industry that Chipotle competes in. The premise of the article is hwo Chipotle management should best respond to the flat sales and gradually declining sales. It is very apparent from the article that the farther Chipotle moves away form their focus on the customer experience, the more they tend to suffer adverse financial consequences. This chain does best in terms of sales and profits when they are delivering an exceptionally strong and valuable customer experience (Patton, 2012).
Analysis of the Article
There are several key concepts that…… [Read More]
Chipotle Seen Becoming McDonald's With Drive Throughs founder and CEO Steve Ells is interviewed, in addition to the chain's director of investor relations, Alex Spong and several financial industry analysts. One of the most influential is David Einhorn, a hedge fund manager who said Chipotle was over-valued as a stock. The article shows the challenges that Chipotle confronts today with flat sales and profitability while competitors continue to grow. What is apparent from the article is that the further Chipotle gets away from solidifying and strengthening their customer experience, the worse they do financially.
The target concepts that Chipotle is considering include competing in an entirely new time segment of the food service market, breakfast. The company is making this decision based on the observations they are making of competitors. The same decision to open a drive-throughout window is being made due to McDonald's and other fast food restaurant competitors…… [Read More]
Case Analysis of Chipotle
This case analysis of Chipotle (CMG) examines the industry in which the restaurant has risen and looks at the company’s background and core values. The problem that the company has encountered in the last five years is really one of the financial markets and not so much a matter of image, brand, or poor business decisions—at least in terms of what the business was doing prior to 2012. However, when famed investor David Einhorn picked CMG as a potential short, the market decided he was right: Chipotle lost nearly half its market cap over the course of the summer of 2012. Since then the company’s stock price has rebounded to all-time highs in 2015 and fallen again to where it was prior to Einhorn’s short call. The company, in turn, began focusing more and more on what its stock was doing, investing millions in share…… [Read More]
Chipotle Porter's Five Forces Analysis
Chipotle is a group of restaurants specialized in the production of tacos and mission burritos in the U.S., Germany, the UK, France, and Canada. The name of the company is derived from Chipotle the Nahuatl referring to smoked and dried chili pepper Jalapeno. The mission statement of Chipotle as one of its strengths relates to food with integrity. The mission statement helps to bring out the efforts at Chipotle to emphasize its manufacture of food using the natural ingredients. The services offered by Chipotle have naturally raised meat among other food materials. Chipotle stands as one of the first chains of fast casual dining food establishments in the locations stated (ylie et al. 47).
Threats of New Entrants
Chipotle has already established itself in the market and has established an equitable market base. A lot still needs to be done and the company knows that…… [Read More]
The new integrated marketing campaign is intended to take Chipotle past whatever issue or controversy that is in the company's past.
Chipotle is one of the largest quick service restaurants in the U.S. It is ranked 14th on the QS Top 50 of quick service chains, and with a fast rate of growth. This, coupled with the company's rapid growth, highlights that Chipotle is attractive to consumers, and is one of the fast-growing companies in an otherwise mature industry. With over $4 billion in sales nationwide, and $2.4 million in sales per location, Chipotle appeals to a fairly broad market. Its general target market consists of people ages 25-40, both genders, and either white or Hispanic. The company's message about sustainable sourcing and healthy eating resonates particularly well with this market. Geographically, Chipotle works with a very broad segment of the market. The target market in this case…… [Read More]
Country and Company of Specialty Marketing Strategy
Introduction about Singapore
Introduction of Chipotle Mexican Grill, Inc.
Background of Chipotle Mexican Grill, Inc.
Global Macro Environment
Macro Environment Analysis, PEST analysis
Politics, ules and egulations
Society and culture
Opportunities and the threats
Global Competition Analysis
Primary competition in the selected market
Entry Strategies Discussion & Evaluation in the selected country
Entry Strategy Selection and discussion in the selected country
Target market analysis & segmentation
Target market analysis
Target market segmentation
Global Marketing Mix Strategies
Current product strategy with examples
ecommended product strategy
Current price strategy with examples
ecommended price strategy
Current promotion strategy with examples 13
ecommended promotion strategy 13
Place strategy 14
Current place strategy with examples 14
ecommended place strategy 14
Chipotle Mexican Grill, Inc., simply referred to as Chipotle, is a…… [Read More]
Ethical and Socially esponsive Business
Ethics in business has a human aspect and is directly related to the success of any business. This therefore means that corporate leaders in organizations have to be very careful about the ethical conduct of their business and how they address any ethical problem that comes up. This paper will look at the code of ethical conduct for a selected company.it will give a description of key areas of the selected company's code of conduct that have a significant importance to the business.it will also give an explanation of the key steps the company should take in order to ensure that its employees follow this code of conduct. Finally suggestions will be given on ways through which the company can take part in socially responsive activities within he community where it carries out its operations.
Chipotle Mexican Grill, Inc. is a restaurant that is committed…… [Read More]
Workers is Best for the Company
One of the clearest indications that an organization has attained a high level of transformational leadership is in how employees perceive their jobs and responsibilities. Best-selling Mexican restaurant Chipotle has a rapid-fire approach to customizing orders for each customer, and can literally fulfill a reasonable complex, customized order in minutes. In this type of environment, job satisfaction and task ownership created through transformational leadership is essential for the business to succeed. As the employee states, "I love the Chipotle standard that what's best for the people (employees) is best for the company and vice versa, so I always strive to do my best." Attaining this level of loyalty is a direct result of a very strong, stable and trust-based psychological contract made with employers by leaders who are transformational (Behery, Paton, Hussain, 2012).
Analysis of Transformational Leadership
While the definition of "doing one's best"…… [Read More]
Workplace discrimination leads to a mismatch between qualified workers and their jobs, and it carries significant economic consequences in the American workplace.
Okechukwu, Souza, Davis and Castro (2014) define workplace discrimination as unfair rules and conditions that impair the ability of group members. It is motivated by inferiority and mistreatment of the disadvantaged group over the dominant group. It is based on races and even occurs among disadvantaged groups themselves. For example, some ethnic groups are favored than immigrant workers. Discrimination does exist with respect to age, gender, and disabilities as well. Though Americans prohibit societal and historical influences among the workers through the Disabilities Act, it does persist. Workplace discrimination is unequal treatment of employees whereas workplace harassment involves negative actions toward a worker with respect to race/ethnicity, gender, etc. Sexual harassment includes sexist behavior, sexual hostility, unwanted sexual attention, and sexual coercion in which one's gender or sex…… [Read More]
Economics and Ethics of Sustainable Design
Dos Toros is a U.S. food manufacturing company. The company manufactures foods of different types from plant food to animal food. At this company, there are several deliberate measures that are employed to ensure that these kind of food produced meets the desired standards. In this case, Dos Toros managed to carve a sizeable market share by distinguishing itself. Chipotle Company, on the other hand, is a beef producing company located in Texas. This company sells meat from naturally raised cows. The cows that they slaughter are bred under natural conditions with no adulteration of chemicals. There is no use of drugs in sustaining the lives of the animals. The kinds of food that the cows eat are those availed by nature. This is similar to Dos Toro's approach to business. As a result, both companies have earned a name for their consideration of…… [Read More]
SWOT esource and Capability
Ethics and Social esponsibility
Fundamental principles of ethical leadership comprise of having honesty and integrity, taking note of all stakeholders, building community, and respecting the individual. Leaders ought to seek solutions to a sequence of significant questions prior to reaching a decision regarding an issue that is not clearly either ethical or unethical (DuBrin, 2016). The leader in question is Mary T. Barra, the Chairman and Chief Executive Officer (CEO) of General Motors Company. Barra is considered to be a fantastic leader that is extensively respected around the industry, trusted by consumers across the globe, admired by the company's board and well-regarded by her personnel. Meticulously and transparently, Barra has restored trust and vivacity in the organization when it had been destroyed by a number of inconsiderate predecessors. In addition, Barra shaped General Motors' global footprint by bringing an end to Chevrolet sales in Europe and…… [Read More]
The organization I want to study is Wal-Mart, the world's largest retailer. Wal-Mart is a retailer that sells a wide range of goods, including food, and does so in many countries around the world. They are the biggest retailer in the world, and one of the biggest companies.
I chose Wal-Mart because its supply chain management is famous. They are a good case study for inventory management. The basic business model for Wal-Mart is cost leadership. This business model relies on selling high volumes of goods on slim margins, so there is considerable emphasis on the part of the company to have a highly efficient supply chain. Wal-Mart has nearly $45 billion in inventory, but turns it over 10.6 times per year, or once per month, roughly.
Wal-Mart is known to use a number of intriguing technologies to help with its inventory management. The company uses RFID to keep…… [Read More]
McDonald's has the vision of being the world's best quick-service restaurant experience (2001 Annual Report). The annual report does not note a mission statement, but the About McDonald's website lists the mission statement as
"McDonald's brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to in centering on the five basics of an exceptional customer experience -- People, Products, Place, Price and Promotion. e are committed to improving our operations and enhancing our customers' experience." (AboutMcDonalds.com, 2011).
The product portfolio diagram, as constructed using the BCG Matrix (Tutor2U.net, 2011).
- Most new menu items
Other brands (Chipotle, Pret a Manger, etc.)
Stars are defined as those businesses with high market share and high growth. Question marks have low…… [Read More]
However there were also the perceptions of threats in the way the firm may impact on local culture 'Americanizing' it. The firm may also be perceived as one where there is a highly commercial intent with little local consideration, a concern seen in the consumers in France. The government is also likely to reflect public opinion, as they are the representatives of the electorate, and as seen in France, McDonalds can be a target as the general image is one that represents American culture. It is notable that France has strongly defended its culture, and other controversies regarding American companies in the country have also been seen, especially Disneyland Paris. Therefore, governments are likely to have mixed responses, recognizing that there are some direct benefits as well as potential difficulties, especially in terms of perceptions of cultural contamination from the consumer markets.
McDonalds has sought to undertake a…… [Read More]
Discuss the General Environment
In beginning to view the external environment facing Panera, one must look at the opportunities and threats that are present in the field. Within the industry, Panera is at the top of its gain, bringing in considerable profits, focusing on new technology and sustainability, and continuously expanding its presence throughout North America. Additionally, its societal focus on healthy living and environmentally friendly practices through the preparation of clean, healthy, and sustainable products continues to place Panera on the map in terms on new opportunities such as expansion, limited competition in the field of healthy products, and room to expand.
Panera boasts a host of opportunities, as mentioned, based primarily on its service of 130 million customers daily (2010 Annual eport, 2012, pp.6). In this capacity, Panera has the ability to expand its potential market base considerably should it market…… [Read More]
Economic globalization has affected every American in some way. In some cases, globalization has had a negative effect, for example when jobs are sent overseas. This occurs because globalization has reduced barriers to trade in both physical goods and services. As a result, people can lose their jobs to workers in foreign countries who are paid less. The reverse of this is that there are more opportunities for growth for American businesses. This will ultimately create new jobs, though usually for different categories of workers. A friend of mine's brother works for a company that sells most of its goods to the Asian market, which is something that was a lot harder to do prior to globalization. The reduction of trade barriers in particular creates opportunity, and if we use our comparative advantages we can take advantage of that opportunity (Investopedia, 2013).
Our lives are also affected quite a…… [Read More]
Porter's 5 Forces
One of the most volatile and unstable industries is that of the grocery industry. There are many substitute goods and the product is perishable. ivalries are high because of the availability of substitute goods, the ease of transfer of consumption habits, challenges in the supply chain, and rival new entrants. Whole Foods is an excellent example of a company which has had to carefully hold onto its niche marketing strategy of offering organic and specialty goods, versus solely competing on price. The threat of new entrants is high given that customers can choose to purchase organic goods at Wal-Mart and Target, not just Whole Foods, as well as patronize their local farm stands. Substitute products are plentiful not just in the form of other grocery products but also in the form of buying prepared foods from healthier chains like Chipotle. Competitive rivalry is more intense than ever…… [Read More]
Health experts declared that if Jack in the ox Inc. restaurants had obeyed Washington State's set of laws, the outbreak of an epidemic would have been prevented. Jack in the ox, on January 22, 1993, guaranteed "to do everything that is morally right for those individuals who had experienced illness after eating at Jack in the ox restaurants as well as their families." Due to the negative publicity the company was facing, Robert Nugent substituted his public relations firm. Moreover, they instantaneously stopped their hamburger production, "recalled meat from distributors, increased cooking times and temperatures, and pledged to pay all medical costs related to the disaster." Jack in the ox used the services of Dr. David Theno, in order to come up with a brand new food-handling method.
In 1994, they instituted the fast-food industry's first comprehensive food-safety program, the Hazard Analysis & Critical Control Points system. Today, they…… [Read More]
There are no more round red, Roma and plum tomatoes on the shelves or in the menus as Publix supermarkets decided to take them off the market regardless of their provenience. The measure was motivated by the fact that "it's not based on geography. We've chosen to pull them all, as a safety precaution" Reid pointed out (Gilbert, 2008).
Some of the major culinary attractions such as urger King, Subway, Taco ell and Chipotle Mexican Grill, or McDonald's chose to respect the FDA recommendations and take out tomatoes from their list of ingredients.
The most affected restaurants however are not those who can afford to leave out tomatoes, but rather those that largely depend on the fresh juice of the tomatoes such as Italian restaurants. Gainesville is on high alert as well. The concern of salmonella determined Pasquale's, one Italian restaurant to adapt to this situation and use tomato sauce…… [Read More]
Food Poisoning in San Diego
There are more than 200 known microbes that can lead to food poisoning in people (Paredez, 2009). hile most people have heard of the more common E. coli and Salmonella, there are many others including certain bacterias that are found naturally in the soil. The common symptoms of food poisoning can be as minor as an upset stomach to actual fatality in serious cases. ith the hottest part of summer approaching in San Diego, it is only a matter of time until the amount of food poisoning cases begin increasing. This paper will discuss the trends of food poisoning within the community of San Diego, California and how, as a nurse, the trends associated with the statistics can be decreased.
Community: San Diego, California is a bustling and very old city. Most of the buildings are from the 1950's and earlier. Toxins such as lead…… [Read More]
decision to purchase, use or consume the product of a particular brand is not simply a utilitarian decision that focuses on what goods a consumer wants, it is also a matter of the consumer's self-image. The customer asks himself, perhaps subconsciously, is he "the type of person" who eats at McDonald's, or uses Bayer aspirin? From there, the customer makes a decision to use, or not use, the product. However, the answers to these questions are less than simple. They are intricately and intrinsically connected to brand image and perception. Consumers are willing to put more money and resources into things that make them feel good about themselves. Companies want to leave their customers feeling good about their purchasing decision, with a raised self-image. However, what makes a person feel good about herself changes as values and society change. More than any other industry, this may be true about food…… [Read More]
Organizational Motivation and Leadership in the Workplace
A globally well-known chain of the burger and rapid food dining establishments called McDonald's Company (NYSE: MCD) serves around 58 million consumers on a day-to-day basis. McDonald's Company likewise runs some well-known little chains of dining establishments like Pret A Manger, which was closed in 2008. This company was among the investors in Chipotle Mexican Grill up until the year 2006. Boston Market was led by MacDonald's up until the year 2007 (Kukreja, 2011).
Certain personnel management aspects are likewise added in this report. The significant ones are variety, training, advancement, discovering, and retention. No question these aspects are actually essential in the modern-day business world of 21st century however a fascinating analysis is that McDonald's has actually not connected these elements with sustainability (Kukreja, 2011).
There are differing ideas about sustainability technique within McDonald's. When seen from the viewpoint of…… [Read More]
Particularly McDonalds and Starbucks fight daily on sales as well as share prices (Brush, 2011). The Starbucks growth has been slow during last some periods yet it offers a tough competition to the McDonalds by offering extensive sale points. The two companies are in competition war yet the customer base of the two is totally different. The Starbucks customers are more affluent and the McDonalds customers are more price sensitive (Shaughnessy, 2013).
The company can work on the customer pool that lies between total affluent and totally price sensitive. The company, like it has done before in 2012, can float the videos of its hygienic processes on YouTube. It can show that McDonalds operates cleaner that the clean companies and that eating at McDonalds mean eating healthy and quality. Thus there should be deals and sitting areas designed for middle and rich class too so that a big customer base…… [Read More]
Total Compensation Methods
Impact of various compensation methods and benefit programs on employees and organizations.
The compensation term is used for the combination of salaries, benefits and wages for the employee. It also includes hourly or annual salary, bonuses, benefits and incentives like short-term disability insurance, retirement plan and health coverage. Thus, a comprehensive package includes a combination of different components. The collection of all components is relevant to "Employee Compensation Plan" along with the way of payment and the reasons individuals collect salary increases, incentives and bonuses (Milkovich and Newman, 2005).
Employees who are not exempted, receives hourly wages with an addition of overtime payment for working more than 40 hours in a week. The rate of overtime to hourly wages is one and half. Employees having a bargaining and collective contract with the management have already set wages according to the contract for certain period and…… [Read More]
Dick and Mac McDonald opened their first restaurant in 1940 in San ernadino, California. These men were among the first to introduce the concept of "fast food," and made dining fun for children. McDonald's went on to enjoy over 60 years of growth, which has only tapered in the last year due to a failure to expand successfully into places such as olivia. Despite these recent setbacks, it is notable that only the third world could thwart McDonald's is a testament to its brand name and its revenue model. There are currently over 28 thousand McDonald's Restaurants in over 120 countries. McDonald's global sales in 2000 were over 40 billion, and the company could boast 16 billion customers that year.
McDonald's success didn't occur in an incremental, measured fashion. The company only really took off in 1954 when a mixer salesman, Ray Kroc, discovered the operation and found a way…… [Read More]
U.S. based company concerned earthquake, tsunami nuclear power plant accident occurs Japan? 2. With rapid technology, boundaries industries redefined. What industry company Google ? Who Google's main competitors today competition ? 1 page 1 Reference Case 9: Panera read Company 2012 - Pursuing Growth a Weak Economy, Arthur A. Sources
First of all, all companies today operate in a global business environment, where local influences are often felt and have repercussions worldwide. In this specific case, there are several reasons why the American company should be concerned with such an event. It has a significant impact on the Japanese market, lowering the purchasing power of existing and potential customers.
At the same time, there are potential negative effects on the political and economic system in Japan. The government will need to invest in the saving operations, which will likely impact the budget and lower the chances that Japan can offer…… [Read More]
The product that we will be working with is fried cricket snack called Chapu. This is based on the Mexican chapulines, or fried crickets, that are found in many areas of Mexico, including Mexico City, Oaxaca, Puebla and other south-central regions. Furthermore, Southeast Asians like Vietnamese and Thai are quite well-known for their eating of friend crickets, locusts and these types of things. There is an unserved market in the United States in a couple of ways -- first because these ethnic communities have been ignored with these products, but more important because there is a broader community that has never seen these products.
Crickets are easy to raise, and a highly efficient source of protein. When they are fried, they become crunchy, and take well to seasoning. In that way they are quite similar to other friend snacks that are usually made from starches. That they are rich…… [Read More]
The author of this response has been asked to answer several questions about logistics relative to an organization of the author's choice. To that end, the author has selected Lowe's. The questions that will be answered include how the organization's logistics can be improved, what gives Lowe's a logistical advantage and how they perhaps fall short of other competitors that sell some or all of the same goods. While Lowe's really only has a handful of direct competitors and while there are some good that can (or should) only be bought in a brick and mortar store, Lowe's and their logistics practices and options are not as nearly as airtight and effective as they might want them to be.
When it comes to direct competitors, about the only two obvious chains that come to mind are Home Depot and Menard's. However, there are other competitors that eat…… [Read More]
Entrepreneurship: Growth Plan eport
Geetha Jayarman and her business venture thus far have had a unique and interesting value proposition in which she has created for her consumers. She has created many food items that are distributed and sold through various distribution channels that all incorporate many of the new trends that are developing within the healthy eating phenomenon that is sweeping the entire U.S. to a greater or lesser extent. Strategic management can be defined as the process of formulation and implementation of the company objectives and goals which are made keeping in mind the resources available with the company and the internal and external environment that the company is functioning in (David, 2005). Thereby strategy can be defined as the course of action that a company develops with the optimum use of resources with the aim of achieving its long-term goals. The three businesses that Jayarman…… [Read More]
Tom's Urban menu communicates the concept of an upbeat, casual, social venue with an urban flair.
The language is informal and trendy. The word "urban" appears more than once.
About a hundred different items are on the menu.
The menu is extensive, focused on pub grub, with a tremendous amount of variety including pizza, burgers, and "urban street tacos." Influences are from different cuisines of the world. Both lunch and dinner offer small plates for sharing, to emphasize the social concept of the restaurant.
There are several sections including sliders, sandwiches, grilled meats, full plate entrees, salads, and the tacos.
Prices range from $6 to $26 depending on the item.
f. The graphics and font that are used signal upbeat, trendy, and casual ambiance.
g. The menu is a digital copy.
I would expect the concept of this food service operation to be pub grub with a focus on social…… [Read More]
One of the most controversial issues in food politics today is the question of genetically modified organisms. Many consumers dispute whether such products are safe at all. But while the evidence regarding the safety of GMOs continues to be debated within the scientific community, another debate has arisen, specifically regarding the need to label products which contain GMOs within them. Because of the ubiquitous nature of GMOs in agriculture, GMO-containing products can span from everything from foods to pesticides. Producers oppose such labeling requirements, arguing that there is no evidence that GMOs cause consumers any harm. Proponents argue in favor of consumer choice.
In Favor Of Labeling GMOs
Perhaps the most obvious argument in favor of labeling GMO-containing products is that of consumer choice. Even if the products have not been found to cause harm, according to current scientific evidence, this does not mean that consumers do not have a…… [Read More]
Wal-Mart is the largest retailer worldwide that sells a wide range of goods including food items in several countries across the globe. As a result of its growth and profitability, Wal-Mart is not only the world's largest retailer but also one of the biggest companies in the world. One of the major factors that have contributed to the increased profitability of this company is its renowned supply chain management system. Based on its business model, Wal-Mart places significant emphasis on maintaining a highly efficient supply chain. This is mainly because the firm deals with huge inventory worth nearly $45 billion, but roughly turns it over 10.6 times annually or on a monthly basis. The other crucial components of Wal-Mart's supply chain management include management of data and volume as well as cost leadership. These components are mainly geared towards ensuring quality management that enhances the success and profitability…… [Read More]