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Coca Cola Initiative Coca Cola's Recent and

Words: 1025 Length: 4 Pages Document Type: Essay Paper #: 12175177

Coca Cola Initiative

Coca Cola's ecent and Ongoing Integration Initiative: Legal Implications and ecommendations

No company continue to prosper without continuing to grow and adapt -- markets and operating environments are in a constant state of evolution, and companies must respond in kind in order to maintain efficiency and profitability, and to ensure that their products and distribution methods are in keeping with market demand. Many company adaptations are achieved through subtle and simple changes, however at times more significant change initiatives are implemented in order to bring about more profound and widespread organizational changes. These initiatives can have significant legal implications and consequences if they are not undertaken with proper planning and care, and the larger an organization is the more complex these implications can become. The following pages discuss the potential implications of an ongoing initiative at the Coca Cola Company.

Company and Initiative Overview

Coca Cola is…… [Read More]


Coca Cola. (2011). 2010 Annual Report.

Hoovers. (2012). The Coca Cola Company. Accessed 25 February 2012.

Rudo, J. (2012). German Antitrust Law. Accessed 25 February 2012. 

WRBM. (2004). Coca-Cola moves to settle EC anti-trust allegations. Accessed 25 February 2012.
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Coca-Cola Strategy Strategic Management Module

Words: 580 Length: 2 Pages Document Type: Term Paper Paper #: 81980844

The company does not discriminate their employees in any way and it ensures that their employees are always satisfied. This has helped the company to have a high employees retention rate and employee satisfaction rate. The company always aims high and this is why the employees are encouraged to e as innovative as possile Veale, Oliver, & Langen, 1995()


The Coca-Cola Company elieves in their own unique culture which they share and why helps to nurture all that the company does. The company culture is driven y one major factor which is passion. This is one of the company values. The other values are leadership, integrity, accountaility, collaoration, innovation and quality Foster, 2007()

The company strives in all ways possile to e analytical and creative in a rilliant way. This helps the company to commit to change and to always find more sustainale ways for carrying out the company's…… [Read More]


Boney, F.N. (1987). First Atlanta and Then the World: A Century of Coca-Cola. The Georgia Historical Quarterly, 71(1), 91-105

First Atlanta and then the world is a journal article that was published in The Georgia Historical Quarterly, volume
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Coca Cola's Localization Strategy When Most Multinational

Words: 620 Length: 2 Pages Document Type: Essay Paper #: 19244741

Coca Cola's Localization Strategy

When most multinational corporations like Coca Cola enter foreign markets and implement localization strategy, they do it with reasons. As presented in the case, Coca Cola seeks to set up a corporate image. When it penetrates a local market, it replaces consumers' and government's collision. Implementation of corporate culture, personnel, marketing, and materials localization is useful in establishing the company's public image. The second reason is to dominate the local market rapidly. When multinational corporations enter foreign markets, they tend to lack understanding of the domestic market (Banutu-Gomez, 2012). This makes it challenging to keep up with development and changes of the target market resulting in the loss of vibrant market opportunities.

By implementing a localization strategy, Coca Cola could also choose local human resources to attain research and development, materials and marketing through observing the market via a local subsidiary. The company could be based…… [Read More]


Banutu-Gomez, M. (2012). COCA-COLA: International Business Strategy for Globalization. The Business & Management Review, Vol.3 Number 1, November 2012 pp 155-167.

Yunker, J. (2012). Beyond borders: Web globalization strategies. Indianapolis, Ind: New Riders.
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Coca-Cola Enterprises Formulated a Formal Risk-Assessment Approach

Words: 753 Length: 2 Pages Document Type: Essay Paper #: 92321987

Coca-Cola enterprises formulated a formal risk-assessment approach in 2003 that divided their business environment into 5 categories: financial, operational, social, environmental and ethical considerations.

In order to better assess the various risks that potentially impact their business in each of these areas, they divided each of these into a further six categories:

Reputation and Image,

Business and Operations,

Political and Regulatory,

Market and Financial,

Information Technology and Business Process Change,

People and Organization.

By focusing attention on each sector in turn and paying close attention to potential risks and possible market changes, Coca-Cola is able to move towards the future in a progressive and optimistic manner.

An example of their risk evaluation in operation is paying attention to the People and Organization sector when, Coca-Cola may, and indeed has noted in the past, that consumers are more interested in healthy beverages. eeking the best for their organization and seeking profit…… [Read More]


Ballou, Brian, Heitger, Dan L., and Schultz, Thomas D., (2009). Measuring the costs of responding to business risks. Management Accounting Quarterly. Retrieved July 26, 2010, from  rbxcra.2.a.44

Coca-Cola Entreprises Inc. Managing coproate risk.

Johnson, Kevin and Swanson, Zane, (2007). Quantifying legal risk: a method for managing legal risk. Management Accounting Quarterly. 

Juras, Paul, (2007). A risk-based approach to identifying the total cost of outsourcing. Management Accounting Quarterly.
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Coca Cola Stakeholder Analysis

Words: 646 Length: 2 Pages Document Type: Essay Paper #: 87196452

Company Mission, Vision, And Stakeholders

The Coca-Cola Company is a multinational corporation that manufactures, retails, and markets nonalcoholic beverages and syrups. The company is commonly recognized for its Coca Cola product. Coca Cola refers to a carbonated soft drink that is sold in restaurants and vending machines across the globe. This report endeavors to explain the major vision and vision, objectives and goals of the company and the actions it undertakes to create and sustain competitive advantages. I plan to get this information from the web and reading pamphlets from the company (The Coca Cola Company, 2010).

The key motivation for choosing Coca Cola arises from its multinational nature, serving millions of individuals around the globe. For the company to thrive as a business in the coming years, it must look ahead and understand the forces and trends shaping the business environment. The company must be prepared for the future…… [Read More]


The Coca Cola Company, (2014) "Mission, Vision & Values" http://www.coca-

The Coca Cola Company, (2010) "Coca-Cola's mission, mission values " http://www.coca-
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Coca-Cola Diversity Coca-Cola Has Faced

Words: 2751 Length: 10 Pages Document Type: Essay Paper #: 15064525

One way that Coca-Cola could have avoided the lawsuit, then, would have been to enforce its existing regulations concerning diversity. The evidence supported that these codes were ignored, even at the senior management level. In addition, the acrimonious relationship between primarily white managers and primarily black workers should have been an indication that there were issues of discrimination.

Aside from taking recognizing troubles and reacting early, there are systemic ways that Coca-Cola could have addressed the situation. During the trial, a number of statistics were introduced in support of the claimants. These included numbers on blacks being dismissed vs. whites being dismissed and figures concerning promotions. Coca-Cola could have recognized the situation in advance by setting up utilizing these types of metrics to understand the impact of its human resources policies.

In addition, Coca-Cola could have avoided the issue by enforcing its existing codes. Senior management did not appear to…… [Read More]

Works Cited:

Lovel, J. (2003). Race discrimination suit targets Coke bottle CCE. Atlanta Business Journal. Retrieved April 12, 2010 from 

King, A. (2001). Coca-Cola takes the high road -- race-based employment discrimination suit. Black Enterprise. Retrieved April 12, 2010 from 

No author. (2002). Coretha Rushing's formula for diversity: Forge close relationships, mutual respect and don't fear criticism. Knowledge @ Emory. Retrieved April 12, 2010 from

White, B. (2002). Black Coca-Cola workers still angry. Washington Post. Retrieved April 12, 2010 from
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Coca-Cola Business and Operations

Words: 2707 Length: 9 Pages Document Type: Term Paper Paper #: 33184606

Coca-Cola leads the world's beverage industry with as many as 400 products and has its presence globally in more than 200 countries. In addition to this, Coca-Cola collaborates with some 320 licenses to produce more than 10000 products in 57 countries. Products range from fashion apparel to holiday decorations and even a Coca-Cola Picnic arbie doll. Every year, licensees sell 50 million licensed Coca-Cola products.

Internal usiness Environment

Core Activities

For over 100 years, Coca Cola still remains the world's largest producer of carbonated soft drinks. The company sells the very famous Coke® with the punch line "Always Coca-Cola" that is still the common man's term for any aerated soft drink.

The company's signature Coke® brand is well recognized by literally billions of consumers, and Coke is sold in almost every country in the world - more than 200 countries worldwide.

Customer ase

The Coca-Cola Company is the world's largest…… [Read More]


"Coke looks for a comeback." (2005)Available at: CNN Money website:

"Coca-Cola presents 2004-2005 Past American Idol Finalists at Simon Malls."(2005). Available at: 

Coca-Cola "2004 Annual Report."Available at

Coca-Cola official website: Available at
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Coca Cola Corporation Is an American Icon

Words: 1052 Length: 4 Pages Document Type: Research Paper Paper #: 65062349

Coca Cola Corporation is an American Icon of business that has established a new direction for American Industry operations in the 20th century. According to Moxley (2002), "Beginning with its invention in 1886 by druggist John "Doc" Pemberton in Atlanta, the development of the product is shown, along with the changes in American life that accompanied -- and affected -- the prices. We learn that by giving out free samples and pervasive advertising, Coca-Cola became known throughout the country." (Moxley, 2002)

Coke was a known brand by the turn of the 20th century. The use of free samples gave future customers the chance to try the product risk-free and instil confidence in the owners belief in the quality of the product. According to Moxley (2002), "Bottling plants were shipped around the world, laying the base or the worldwide expansion of the product in the late 1940s and 1950s. Throughout, the…… [Read More]


Business as (un)usual. (1992). Computerworld, 26(51), 55. Retrieved from

Dietz, L.S. (1993, We'll buy it FOR GOD, COUNTRY AND COCA-COLA: The unauthorized history of the great american soft drink and the company that makes it, by mark pendergrast (scribner's: $27.50; 425 pp.): [home edition]. Los Angeles Times (Pre-1997 Fulltext), pp. 1. Retrieved from 

Financial markets; the coca-cola company finalizes transaction with coca-cola enterprises. (2010). Investment Weekly News,, 554. Retrieved from 

Moxley, M.A. (2002). Coca-cola: The history of an american icon. School Library Journal, 48(9), 76. Retrieved from
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Coca-Cola's Philanthropic Practices as a Successful Organizational

Words: 941 Length: 3 Pages Document Type: Term Paper Paper #: 97536247

Coca-Cola's Philanthropic Practices as a Successful Organizational ehavior

Coca-cola is an immensely successful corporation, and a large part of that success is owing to unbeatable brand recognition. No one asks for an "RC Cola," whereas everyone asks for a "Coke." Coke, a private brand, has become synonymous with that particular type of beverage -- something against which PepsiCola has had to struggle during its entire existence, especially in the United States.

ut fortunate posturing in brand recognition does not go entirely to organizational behavior. Rather, Coke benefits from a corporate culture in which philanthropy is encouraged and indeed lived. Coke informs its employees constantly of its philanthropic moves and commitments, and really instills the feeling that employees are working not only for higher dividends but for humanity as well.

This practice has been so successful for Coke that it has turned into an organizational behavior for them -- it is…… [Read More]


Stanford Graduate School of Business. (2005). Executive Program for Philanthropy Leaders.

Black Issues in Higher Education. (1997). Philanthropically always Coca-Cola - interview with Coca-Cola Foundation head Ingrid Saunders Jones -- Interview.

New Georgia Encyclopedia. (2005). Coca-Cola Philanthropy.
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Coca Cola Is the Most

Words: 1228 Length: 4 Pages Document Type: Case Study Paper #: 87001533

All departments: marketing, production, distribution, sales, customer service should be trained for ethics. Company should become the flag bearer of equal employment and diversity as some measure has already been taken by the management. It is not just the product that goes into market; for the company as old as Coca Cola a lot more is at stake. The voices of employees, complaints of customers, grievances of distributors and even concerns of competitors should be given importance. Ethics is the do or die situation and if not tackled and constantly monitored, then the fate of Coca Cola would not be different from that of Enron.

Stakeholders & Future company's future depends on safeguarding the interests of all its stakeholders. Most companies like Coca Cola count on the charitable works they do for maintaining their public reputation. Setting up charity schools, hospitals, roads and health centers etc. does not necessarily mean…… [Read More]


Sterlicchi, John. 2005, 'Coca-Cola Crunch Time; the World's Largest Beverage Company Is Striving to Regain Some Fizz by Spending Its Way Out of Trouble.' The Evening Standard. February 11, 2005: 46.

Copeland Jr., J. Ethics as an Imperative. Accounting Horizons. Volume: 19. Issue: 1.

Coca Cola' Wikipedia Encyclopedia. December 10, 2007, Available at
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Coca-Cola's Strategies Coca Cola's Business Strategy Is

Words: 1069 Length: 3 Pages Document Type: Essay Paper #: 45408461

Coca-Cola's Strategies

Coca Cola's business strategy is built upon differentiation. It uses both types of differentiation, quality and branding, to set itself apart from its competition. The success of Coca Cola is literally built upon the strength of the Coke brand, even though Coca Cola now markets thousands of products in addition to the original Coca Cola. This branding has proven a significant source of the company's strength, as seen when one examines the brand in connection with a SWOT analysis of the company. However, when Coca Cola faces any type of threat as a brand, that threat can leave the entire company vulnerable. Moreover, the company's largest opportunities are in areas outside of its traditional soft-drink market.


This paper will provide an internal overview of the business strategy employed by the Coca Cola Company, differentiation, and how it uses both a quality strategy and effective branding to set…… [Read More]


Blackwell, E. (2009 April 23). In Coke- Pepsi rivalry, both sides win. Retrieved December 5,

2011 from The Street website: 

The Coca Cola Company. (2011). Our company. Retrieved from: http://www.thecoca-
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Coca-Cola Enterprises Strategic Alliances Industry Overview the

Words: 982 Length: 4 Pages Document Type: Essay Paper #: 23486481

Coca-Cola Enterprises Strategic Alliances

Industry Overview

The carbonated beverage industry is one of the oldest and more complicated industries in existence. This industry is heavily dependent on its customer loyalty that it has developed historically and its reliance on marketing and innovation to grow new revenue streams. There are a growing number of potential threats that are present in the carbonated beverage industry. One trend that is emerging in many of the markets in the developed countries is that the consumers are becoming more health conscious. As a result the demand for drinks containing high fructose corn syrup is diminishing relatively rapidly in some segments. Coca-Cola has had to innovate to diversify their product mix to offer products that appeal to these demographics.

Another threat is that younger generations are seeking new types of drinks and new product brands. For example, the energy drink industry has grown rapidly. "Globally, the…… [Read More]

Works Cited

Coca-Cola Company. (2014, August 14). The Coca-Cola Company and Monster Beverage Corporation Enter into Long-Term Strategic Partnership. Retrieved from Coca-Cola Company: 

Foeger, L. (2014, March 26). The American energy drink craze in two highly caffeinated charts. Retrieved from Quartz: 

Jumenez-Lutter, M. (2014, January 14). The Coca-Cola Company. Retrieved from Supply Chain World:

Kretzmann, D. (2014, September 2). Why the Coca-Cola Partnership Bodes Well for Monster Beverage. Retrieved from The Motley Fool:
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Coca Cola Australia Ads Soft

Words: 3324 Length: 10 Pages Document Type: Thesis Paper #: 60222109

(Conniptions886 2009). Again the ad stresses the outdoor beach culture among those who have the means and leisure to enjoy it.

Coca Cola ads have not seemed to change that much over time. They have sacrificed expressing multiculturalism, without popular exception to build a following for their target market. One comparison ad done by Pepsi and much more reflective of diversity, and especially the diversity of the urban culture is the ad affectionately known as "Chain reaction." In general Pepsi seems to have somewhat let go of the beach culture and decided to focus on the massive urban youth culture. This is not to say that Pepsi has become the label of multicultural expression, as they still clearly target the white youth audience:

(Youtube user DuncansTV2008)

The Pepsi chain reaction video is a great example of the change of focus of one brand to the urban culture of the youth…… [Read More]

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Coca Cola

Words: 2375 Length: 5 Pages Document Type: Research Paper Paper #: 40358955

Coca Cola Company is the biggest beverage company in the world. The company faces major competition and the top three competitors include Pepsico, Inc., Nestle S.A. and Dr. Pepper Snapple Group, Inc. The weaknesses of the company encompasses its substantial dependency on carbonates and the adverse perception of coca cola products being filled with high sugar content and therefore deemed unhealthy. The prospects that the company should seize encompasses the rise in growth and development of emerging markets and also the increase in need for healthier drinking options. The company's recent performance has been impressive as the company has generated increases in net income. However, the company should improve the sales revenue generated as this amount has been dwindling in the past three years. The company relies on debt to finance its assets as its debt to equity ratio stands at 188%.


The history of Coca-Cola started out in…… [Read More]


Coca Cola Company. (2016). About Our Suppliers. Retrieved from: 

Coca Cola Company. (2016). Form 10-K. United States Securities and Exchange Commission.

Coca Cola Company. (2016). Supplier and Customer Partnerships. Retrieved from: 

Coca Cola. (2015). Form 10-K. United States Securities and Exchange Commission.
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Coca Cola Coca-Cola Corporate Social

Words: 1648 Length: 5 Pages Document Type: Business Proposal Paper #: 16600773

This modeled on the precedent here for healthy charitable contribution to active-living initiatives. Accordingly, from its $82 million raised in philanthropic funds, "$6.7 million or 18% was directed to innovative physical activity and nutrition education programs, ranging from the restoration of walking trails and biking paths through the National Park Foundation to support for the Great Fun2Run Program, a curriculum-based program in England that guides teachers, students and their families on the benefits of healthier active lifestyles." (CCC, 1) This constitutes a significant counterpoint to the way it is seen today, largely as a major contributor to this crisis.

According to the 2009 published outline of its intended role as a more ethically oriented corporate entity, Coca-Cola reports that "we aspire to help people around the world lead active healthy lives through the variety and availability of the beverages we produce; our assortment of package sizes; the ingredient, nutrition and…… [Read More]

Works Cited:

Coca-Cola Company (CCC). (2009). The Coca-Cola Foundation Seeks Bids for Summer Youth Activity and Nutrition Education Programs in the State of Alabama. Corporate Social Responsibility Wire. Online at 

Coca-Cola Company (CCC1). (2009). Live Positively: Our commitment to making a positive difference in the world. Corporate Social Responsibility Wire. Online at -

CSRWire. (2010). CSR Profile of Coca-Cola Company. Corporate Social Responsibility Wire. Online at
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Coca-Cola Faced a Number of Different Ethical

Words: 1272 Length: 4 Pages Document Type: Essay Paper #: 27957033

Coca-Cola faced a number of different ethical issues. The case outlines some of them. The company had faced charges of racial discrimination at many of its plants, in particular relating to the lack of upward mobility for African-Americans at some of the company's southern plants. The company also faced charges of misrepresenting market tests, manipulating earnings, disrupting long-term contractual agreements with some of its distributors. All of these issues affect different stakeholders, but each has the ability to disrupt the company's reputation as an ethical firm. The new management needs to prioritize these issues and address them, while placing the issues in the context of a new philosophy of ethical management.

Of these issues, the manipulation of earnings is the most important. In order to make that determination, we must examine the different issues from the stakeholder perspective to understand the bottom line. The charges of racial discrimination affect a…… [Read More]

Works Cited:

Sample, K, & Drever, M. (no date). The Coca-Cola Company struggles with an ethical crisis. Case 2, in possession of the author.

Chen, A., Sawyers, R. & Williams, P. (1997). Reinforcing ethical decision making through corporate culture. Journal of Business Ethics. Vol. 16 (8) 855-865

Dobbin, F., Kim, S. & Kalev, A. (2011). Organizatioanl determinants of diversity programs. American Sociological Review. Vol. 76 (3) 386-411.
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Company Coca-Cola

Words: 1969 Length: 6 Pages Document Type: Essay Paper #: 50485534

Marketing Strategy -- Coca Cola

Coca Cola Company

Marketing Strategy - Coca Cola

The Coca-Cola Company is a market leader with the market of 42% in the soft-drink industry and possesses a sustainable brand image due to its variety of products and product quality. The current study aims to analyze and discuss the current marketing strategies adopted by the Coca-Cola Company. The Coca-Cola Companies contains a large portfolio of products that are available in more than 200 countries of the world. The company holds the ability to develop its current and existing products in order to meet the customer preferences and demands.

History of the Company



Global Marketing Strategy

Company's Brand

Target Market

Selection of Products



Advertisement and Promotion

Competitive Advantage


Future Outlook of the Company



History of the Company

The Coca-Cola Company was incorporated in 1892 by Asa Griggs Candler and the…… [Read More]


Banutu-Gomez, M.B. (2012). Coca-cola: International Business Strategy for Globalization. The Business & Management Review, 3(1), 155-169.

Forbes. (2014). World's Most Valuable Brands. Retrieved From: 

Pearson. L. (2014).Global Soft Drink Industry. Report Linker. Retrieved From: 

Rumelt, R.P. (1998). Evaluating business strategy.Mintzberg H, Quinn JB, Ghoshal S., The Strategy Process, Revised Edition, Prentice Hall Europe.
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coca cola mission vision and values

Words: 1891 Length: 6 Pages Document Type: Essay Paper #: 80102179

Executive Summary

Coca-Cola's mission, vision and values are analyzed, against the literature outlining what the best practices for these things are. Coca-Cola's mission statement has three parts, only one of which says something meaningful; the other two state the obvious. The vision statement contains no vision, does not meet the criteria of a high quality vision statement, and needs to be replaced in its entirety. The values statements are superficial; taken at face value they express nothing wrong, but they also add no real value because of their superficiality. Recommendations for improving or replacing these three statements are given at the end of the analysis.

Coca-Cola's Mission

When used properly, a mission statement can be a powerful strategic tool (Mullane, 2002). A poorly constructed mission statement might have limited strategic value, but a good one can clearly define why the organization exists, and what it hopes to accomplish by way…… [Read More]

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Coca Cola Analysis

Words: 2612 Length: 8 Pages Document Type: Essay Paper #: 33601985

Executive Summary

In this paper, beverage giant, the Coca-Cola Company, has been analyzed. An internal as well as external analysis of the company has been undertaken using the following analytical tools: PESTEL, SWOT and Porter’s Five Forces. The 5-factor analysis has revealed: medium threat of new entrants, medium to high threat of substitute products, low supplier and buyer bargaining power, and high level of rivalry with its chief competitor, PepsiCo.

SWOT analysis results were as follows: Strengths: Brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low Product Diversification; Lack of a health beverage offering and Water management. Opportunities: Diversification; Focusing on developing countries; Packaged drinking water; Supply chain improvement and Market lesser selling offerings. Threats: Sourcing of Raw Materials and Indirect competition.

Lastly, PESTEL analysis results were as follows: Political and Legal Factors potentially impacting the…… [Read More]

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Coca Cola's Strategic Controls and Their Fit

Words: 1002 Length: 3 Pages Document Type: Essay Paper #: 89376348

Coca Cola's strategic controls and their fit with the company strategy. What the paper reveals is that there is a real disconnect between Coca Cola's corporate image and its internal corporate dealings. The company is far more ruthless and cutthroat than one would imagine from its very friendly corporate image. It has been involved in several substantial scandals and appears willing to do morally questionable things in order to retain its role as market leader. However, the lack of fit between the company's strategic controls and its stated strategy does not appear to have hurt the company. Coca Cola has been and remains one of the world's economic leaders, despite whatever internal leadership problems the company has faced.


What is fascinating about Coca Cola is that its mission and organizational components do not seem to fit with its strategy, but the company is still tremendously successful. Coca Cola's stated…… [Read More]


The Coca Cola Company. (2011). Functional leadership. Retrieved from: /ourcompany/bios/bio_17.html

The Coca Cola Company. (2011). Mission, vision & values. Retrieved from:

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Coca Cola Management the Quality

Words: 1196 Length: 4 Pages Document Type: Term Paper Paper #: 41524623

The company was also performing less profitably than other companies in beverages industry.

The profit margin of the company 7.12% which is lower than those of major company competitors, namely, of Pepsi Co and Hansen, Embotell and must be managed carefully by the corporate headquarters.

The competitive advantages of the company include very high market capitalization, the highest in the industry, very high brand awareness and well developed network of retail locations all around the globe, though facing fierce competition from world wide brands and local brands, good marketing tactics and developed employee selection and retaining process. These factors ensure the company diversifies its' output markets and also enjoy searching of outsourcing and thus less cost consuming production facilities, and spread the output network.

The management of the company clearly identifies the major risk factors associated with the company business and ensure to develop risk management system within the corporation.…… [Read More]


Coca Cola Annual Report, Available at at 

Brealey, Myers. Fundamentals of Corporate Finance, 3rd Ed., McGraw-Hill, 2003.

Coca Cola Annual Report, Available at at
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Coca Cola SWOT Analysis and Marketing Strategy

Words: 2617 Length: 8 Pages Document Type: Essay Paper #: 73360807

Marketing Plan for Coca-Cola Drink

Current marketing situation

Coca-Cola is a carbonated drink that is manufactured by The Coca-Cola Company. The drink is aimed for the non-alcoholic beverage industry because it is a soft drink. Within the non-alcoholic beverage industry, there are soft and hot drinks. Hot drinks comprise of tea and coffee, while soft drinks contain flavor, sweetness, and carbonated or non-carbonated water. The industry is dominated by the soft drinks category and includes bottled water, sports drinks, ready to drink coffee, energy drink, juice, carbonates, and bottled water. In the United States, Coca-Cola is the most consumed non-alcoholic beverage. In order to cater for the health conscious consumers the company developed two drinks namely Coca-Cola Zero, and Diet Coca-Cola that are aimed for health conscious teens and adults respectively. With a global presence, the drink has continued to attract more and more consumers mainly because of its unique…… [Read More]


Aaker, D. A., & Biel, A. (2013). Brand equity & advertising: advertising's role in building strong brands. New York, NY: Psychology Press.

Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261-271.

Jefferson, D., & Anthony, D. (2014). Creative Market Segmentation Process, Global Positioning, Global Product Design and Successful Global Brands. Creative Market Segmentation Process, Global Positioning, Global Product Design and Successful Global Brands (October 18, 2014).

Karnani, A. (2014). Corporate Social Responsibility Does Not Avert the Tragedy of the Commons. Case Study: Coca-Cola India. Economics, Management, and Financial Markets (3), 11-23.
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Coca-Cola Brand Value by Its

Words: 1546 Length: 5 Pages Document Type: Business Proposal Paper #: 8480977

The latter was clearly not the case when the packaging was changed as the customer dissatisfaction was evident. That said, the firm's decision of withdrawing the new packaging showed that it valued its customer satisfaction equally.

The CSR steps taken by the Coca Cola Company not only contribute back to the society immensely, but also have created massive employment, and added value to the brand itself. Many of its CSR strategies are incorporated in mainstream marketing strategies this helping the company generate greater brand loyalty (Ronen 637).

orks Cited

Mohr, Lois a., and Deborah J. ebb. "Do Consumers Expect Companies to Be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior."Journal of Consumer Affairs 35.1 (2001): 45. Questia. eb. 23 Feb. 2012.Blossfeld, Peter, ed. The New Role of omen: Family Formation in Modern Societies. Boulder, CO: estview Press, 1995. Questia. eb. 21 July 2011.

Shamir, Ronen. "Between Self-regulation…… [Read More]

Works Cited

Mohr, Lois a., and Deborah J. Webb. "Do Consumers Expect Companies to Be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior."Journal of Consumer Affairs 35.1 (2001): 45. Questia. Web. 23 Feb. 2012.Blossfeld, Peter, ed. The New Role of Women: Family Formation in Modern Societies. Boulder, CO: Westview Press, 1995. Questia. Web. 21 July 2011.

Shamir, Ronen. "Between Self-regulation and the Alien Tort Claims Act: on the Contested Concept of Corporate Social Responsibility." Law & Society Review38.4 (2004): 635+. Questia. Web. 23 Feb. 2012.

Sims, Ronald R. Ethics and Corporate Social Responsibility: Why Giants Fall. Westport, CT: Praeger, 2003. Questia. Web. 23 Feb. 2012.

Yoon, Eunsang, and Steven Tello. "Corporate Social Responsibility as a Driver of Sustainable Innovation: Greening Initiatives of Leading Global Brands."Competition Forum 7.2 (2009): 290+. Questia. Web. 23 Feb. 2012.
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Strategy Implementation Coca-Cola

Words: 1160 Length: 4 Pages Document Type: Business Plan Paper #: 9327916

Coca-Cola: Strategy Implementation

The Coca-Cola Company's organization is a double-edged sword. The Company's structure is one of global decentralization in which the Company manufactures and sells concentrates, bases and syrups, owns the brands and conducts marketing initiatives, while its global "partners" manufacture, package, merchandise and distribute the final products. This business model involves a "tall hierarchy" of at least 5 levels in which daily operations are apparently left to lower levels while long-term planning and extended-vision is handled by higher levels. The Company also employs committees to handle vital functions such as audit and budget, while using task forces to study unusual-but-possible repetitive problems that may arise for the Company. The management style is apparently very culturally adaptable, optimistic, passionate, responsible and rewarding, having lower level management handle day-to-day operations while upper management focuses on long-range objectives. The Company's conflict-resolution style is also quite adaptable, using Ombudsmen who are confidential,…… [Read More]

Resources questions related to Ingram et al. Vs. The Coca-Cola Company and that task force issued a report every year from 2002 through 2006; consequently, the Company apparently assigns ad hoc task forces to study special problems that arise for the Company (Coca-Cola Company, 2012).

b. Systems

i. How are budgets set?

The budgets are prepared annually by the Finance Committee, which submits both annual budgets and financial estimates to the Board of Directors for approval. In performing these and
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External Analysis Coca-Cola

Words: 1353 Length: 3 Pages Document Type: SWOT Paper #: 27441919

Coca Cola -- External Analysis

An external analysis of Coca-Cola (NAICS # 312111 -- Soft Drink Manufacturing) requires scrutiny of the specific industry environment with Porter's 5-Forces model and examination of the larger business environment through a PEST analysis. In his interview on YouTube, Porter speaks of the five factors of Competitive Rivalry, Threat of New Entrants, Threat of Substitute Products, Bargaining Power of Suppliers, and Bargaining Power of Buyers. He also discusses the underlying forces for each factor, examining the Airline Industry, in which all five factors are strong, and the Soft Drink Manufacturing Industry, in which all five factors are "benign," essentially making the Soft Drink Industry "a license to print money" (Harvard Business Publishing, 2008). Porter stresses the importance and flexibility of his five forces, which keeps an organization focused on "underlying fundamentals" so the organization's leadership is not tricked or trapped by the latest trend or…… [Read More]

Works Cited

Chapter 21. (2011, August 25). Retrieved February 4, 2012 from Web site:

American Bar Association. (2012). ABA Journal - Law news now. Retrieved February 4, 2012 from Web site: 

American Demographics. (2012). American demographics - News - Advertising age. Retrieved February 4, 2012 from Web site: 

Bhasin, H. (2011, February 21). Positioning by product characteristics. Retrieved February 4, 2012 from Web site:
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Comparing the Fiscal Status of Both Coca-Cola and Pepsi

Words: 1832 Length: 6 Pages Document Type: Research Paper Paper #: 88718403

Coca Cola & Pepsi

Coca-Cola and Pepsi are long-time rivals in the soft drink industry. In terms of their primary markets, the two have been engaged in an intense battle for market leadership for decades. hile this makes them natural comparables as investments go, they are significantly different in a number of other ways and this makes the question of which is the better investment a more challenging debate. Pepsi has spun off its bottling enterprises into a separate company, Pepsi Bottling Ventures, while Coca-Cola uses third party bottlers under contract. Pepsi has historically been the more diversified of the two companies, with its current businesses including Lay's and Quaker Oats/Gatorade. The nature of competition in the soft drink industry is international for both firms, but it is also intense. For both firms, the core soda products are viewed strategically as cash cows, but gains in market share and shelf…… [Read More]

Works Cited:

Investopedia. (2011, 1). Reading the balance sheet. Investopedia. Retrieved June 9, 2011 from 

Investopedia. (2011, 2). Reading the income statement. Investopedia. Retrieved June 9, 2011 from 

Loth, R. (2011). Financial ratio tutorial. Investopedia. Retrieved June 9, 2011 from 

MSN Moneycentral: PepsiCo. (2011). Retrieved June 9, 2011 from
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Coca-Cola Low Cost Differentiation Preemptive

Words: 796 Length: 3 Pages Document Type: Research Paper Paper #: 29099307

This provides tremendous opportunity to build market share without significant increases in infrastructure. The downside of these markets is that they tend to be less efficient, because fixed costs are higher in relation to revenues. The company can win in such markets, however, if it uses its globally powerful brand to gain a stronger presence in underserved markets, thereby pre-empting rival firms from entering these markets. ith Coca-Cola establishing market share, it will be all the more difficult for other companies to match the distribution clout and brand loyalty that Coca-Cola can build up.

In every market, competition remains a serious threat. Economies of scale can help the company in two ways. The first is that it improves margins, leaving more money left over for marketing efforts. The second is that there is often price competition in competitive markets. ith better economies of scale, Coca-Cola can withstand price wars long…… [Read More]

Works Cited:

QuickMBA. (2012). Competitive advantage. Retrieved March 9, 2012 from 

QuickMBA. (2012). Porter's generic strategies. Retrieved March 9, 2012 from
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Coca-Cola Tangible Resources Wade and

Words: 580 Length: 2 Pages Document Type: Research Paper Paper #: 3084376

Intangible Resources

Its key formulas and marques have trademark and patent protection. The Coca-Cola brand itself has been named the world's most valuable brand with a value over $71 billion (Interbrand, 2011). On the balance sheet, intangibles are recorded at $15.4 billion. The company has strong relationships with Coca-Cola Bottlers (a separate company) and with a vast network of contract producers and distributors around the world. The company interacts with retailers through their distributors, so these relationships have significant value that is not normally reflected on the balance sheet. Goodwill accrues when a firm is acquired, and is valued at $12.2 billion.

Coca-Cola's reputation is generally strong, the company having avoided major ethical scandals and boasting an exceptional business track record. The corporate culture at Coca-Cola is supportive of innovation "our shared passion is transforming Coca-Cola" (Coca-Cola, 2012), and this attracts top talent to the company and allows the company…… [Read More]

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Coca Cola No Organization Exists in a

Words: 676 Length: 2 Pages Document Type: Essay Paper #: 31696585

Coca Cola

No organization exists in a vacuum, but instead, is part of society and culture. This is more extreme in the 21st century due to the process of globalization. Globalization has changed the world of marketing and consumerism. No longer are markets just local, and with the advances in telecommunication and the Internet, customers may be a few miles from the vendor, or a few thousand miles. Organizations have also undergone a change in overall philosophy -- not just moving toward entrepreneurial thought as a way to change their marketing paradigm, but through consumer and corporate expectations of business in a more ethical and sustainable manner. While this is true, and there is even a philosophical paradigm called Corporate ocial Responsibility, there has been a reason for the evolution of this change in viewpoint, really beginning in the post-World War II world. The entire premise of globalism, though, teaches…… [Read More]


Coca-Cola Corporation. (2013). Sustainability Report. Retrieved from:  and / b7/90/e060c3824d99a15d2d53416e7420/2009-2010_The_Coca-Cola_Company_Sustainability_Review.pdf

Schwerin, D. Conscious Globalism. Ambler, PA: DJ Investment Advisors, 2005.

U.S. Government. (2013). Comparison of Revenue by State. Retrieved from:
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Coca-Cola Gaining a Competitive Advantage

Words: 889 Length: 3 Pages Document Type: Essay Paper #: 62944409

Coca-Cola's key resources are its brand, its distribution network, its innovation pipeline and its bottlers. The company success is largely related to its ability to leverage the first three, while the bottlers are basically a hygiene factor. Poor relations with bottlers can distract the company but at best the bottlers can only be a minor contributing factor to the other three resources. The company's positioning within the industry is as an industry leader, and the most powerful firm within the industry. Coca-Cola markets itself as a differentiated producer.

Coca-Cola's strong industry position is only somewhat congruent with its key resources. Certainly the strength of the Coca-Cola brand is closely related with the firm's premium status in the industry. The brand supports this status and the differentiated pricing that Coca-Cola has. However, the rocky relationship with the bottles does not support Coca-Cola's premium image. Customers would probably expect that an exceptional…… [Read More]

Works Cited:

Barney, J.B. (1995) 'Looking inside for competitive advantage', Academy

of Management Executive, 9 (4), pp 49-61. Retrieved from 


Grant, R.M. (1991) 'Resource-based theory of competitive advantage:
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Coca Cola Voluntary Inter-Industry Commerce Solutions Association

Words: 779 Length: 3 Pages Document Type: Essay Paper #: 38207225

Coca Cola

Voluntary Inter-industry Commerce Solutions Association (VICS) Case

"True or false: Coca-Cola's experience with inventory forecasting supports the principles set forth by CPFR"

There was a time in which supply chain management was a rather straight forward process. However, as business has grown substantially larger throughout the years so have their supply chains and distribution networks. As the case mentions, Coca-Cola used to come in little green bottles and the drivers unloaded the products to retail locations from the truck as needed. Today however, the second-largest Coca-Cola bottler in the world delivers more than a hundred and twenty five million cases to different types of customers all with different requirements and promotional activities (Murphy, 2002). Today's modern organizations have to integrate the latest in technology and supply chain management in order to effectively meet the demands for their products on such a massive scale.

Coca Cola's experience with inventory…… [Read More]

Works Cited

Almyta Systems. (n.d.). Inventory Control. Retrieved from Almyta Systems: 

Carter, C., & Easton, L. (2011). Sustainable supply chain management: evolution and future directions. International Journal of Physical Distribution & Logistics Management, 46-62.

Murphy, J. (2002, November 1). Special Issue: Collaborative Commerce - Forecasting Tool Lowers Coke Bottler's Inventory. Retrieved from Supply Chain Brain: 

VICS. (2011). Collaborative Planning, Forecasting & Replenishment (CPFR®) Committee. Retrieved from VICS:
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Coca Cola process diagram and marketing

Words: 605 Length: 2 Pages Document Type: Essay Paper #: 63332267

Coca-Cola has a number of products, but their core product is the eponymous flagship beverage. But what is Coca-Cola? In essence, it is a syrup that is mixed with carbonated water in order to produce a soft drink. The production method is to gather the base ingredients, and then to create the syrup, which is a mixture of these flavoring ingredients, sugars and some water. This syrup is then blended with the carbonated water in order to produce the final product. When you get a Coke at a soda fountain, the blending occurs at the fountain. When you get a Coke in a bottle or can, it is blended at the manufacturing facility right before it is packaged, so that the packaging maintains the carbonation.

The process looks like this:

source: Process Flow Sheets (no date)

Supply Chain

The Coca-Cola supply chain is complicated mainly by the volumes that the…… [Read More]


Process Flow Sheets (no date). Soft drinks production process flow chart. Process Flow Sheets. Retrieved September 15, 2016 from 

Zmuda, N. (2014). Coca-Cola maintains marketing spend amid sluggish demand. Advertising Age Retrieved September 15, 2016 from
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Coca-Cola India Case Study One

Words: 627 Length: 2 Pages Document Type: Case Study Paper #: 90110567

(Olsen) One of Coca-Cola India's community projects was the "Elixir of Life Project," which brought clean water into 100 schools benefiting more than 30,000 children, and earned Coca-Cola India 2008's Golden Peacock Award. (Muruganantham).

Biblical Integration

One of the major themes of the Bible, and perhaps the reason for it's existence, is the concept of communal responsibility. People must be responsible to the community in which they exist, otherwise conflict, destruction, and harm is often the result. In the modern world large multinational companies must also be responsible to the communities which produce and consume their products. In the case of Coca-Cola India, Coke's inability to maintain production values allowed pesticide contamination of their product. Their initial response was anything but neighborly; calling the CSE liars, incompetents, seeking gag orders and threatening lawsuits. However once they came to the understanding that they did indeed have a responsibility to the local…… [Read More]


Muruganantham, G., (2010, November) Case study on Corporate Social Responsibility of MNC's in India., Paper presented at the International Trade & Academic Research

Conference (ITARC), London. Retrieved from Academy of Business and Management Research web site, Web. 29 Feb. 2011.

Olsen, Thomas a., Monica Pinto, and Shalina Virji., (2005) "Navigating Growth in Emerging Markets: Six Rules for Improving Decision Making Between corporate

and Local Leadership." Journal of Business Strategy 26 (6), Retrieved from Academic OneFile. Web. 1 Mar. 2011.
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Coca-Cola Strategy

Words: 2637 Length: 8 Pages Document Type: Case Study Paper #: 94834904

Coca Cola

Summary of the Company

Coca-Cola is a manufacturer and sometimes distributor of non-alcoholic beverages. The company was founded in 1886 in Atlanta, where the company is still based. It was concocted by John Pemberton, who then sold the product in soda fountains and pharmacies. The name comes from key ingredients, including cocaine and Kola nut, and the drink was initially marketed as a medical tonic. Coca-Cola was initially a syrup that was sold, to which carbonated water was added at the time of dispensing. The company spread nationwide in the early part of the 20th century, and began overseas expansion (Bellis, 2015).

The first major shift in the business model came in the 1960s when the soda fountain -- the main distribution point for the product, began to fall out of favor (Bellis, 2015). To some extent, this was replaced with fast food restaurants, another primary distribution point,…… [Read More]


Bellis, M. (2015). The history of Coca-Cola. Retrieved April 24, 2015 from 

Coca-Cola Form 2014 Form 10K. Retrieved April 24, 2015 from

Hebblethwaite, C. (2012) Who, what, why: In which countries is Coca-Cola not sold? BBC News. Retrieved April 24, 2015 from 

Interbrand (2014). Rankings. Interbrand. Retrieved April 24, 2015 from
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International Trade Coca Cola in

Words: 1970 Length: 6 Pages Document Type: Term Paper Paper #: 43250193

" (U.S. Secuities and Exchange Commission Annual Repot No. 1-2217)

Economical and Political Influences:

Economical and political conditions in the intenational maket place include: "civil unest, poduct boycotts, govenmental changes and estiction on the ability to tansfe capital acoss bodes." It is vey possible that the cuent instability in economic and political conditions in the Middle East, Noth Koea, Iaq o elsewhee as well as continued teoism could advesely impact the Company's financial esults in business."

Othe factos include: "Changes in the nonalcoholic beveages business envionment which is inclusive of changes in consumes pefeences due to health o nutition aspects, competition pessues in poduct and picing competitive poduct. Othe changes such as changes in foeign cuency fluctuation and inteest ates as well as othe capital maket conditions, weathe conditions advesely effecting the Company by a eduction in demand, vaiations in effectiveness of advetising, maketing and pomotions. Fluctuations on cost and…… [Read More]

references due to health or nutrition aspects, competition pressures in product and pricing competitive product. Other changes such as changes in foreign currency fluctuation and interest rates as well as other capital market conditions, weather conditions adversely effecting the Company by a reduction in demand, variations in effectiveness of advertising, marketing and promotions. Fluctuations on cost and availability of raw materials as well as variables in energy costs and transportation costs as well as other necessary services along with the variables in maintaining supplier arrangements and relationships. Natural disasters will be possible threats due to power disruptions and labor strikes. Other variables in business are: "Our ability to effectively align ourselves with our bottling system as we focus on increasing the investment in our brands; seeking efficiencies throughout the supply chain; delivering more value for our customers; and better meeting the needs of our consumers. Changes in laws and regulations, including changes in accounting standards, taxation requirements

Including tax rate changes, new tax laws and revised tax law interpretations), laws concerning food and beverages, competition laws, employment laws and environmental laws in domestic or foreign jurisdictions. Our ability to penetrate developing and emerging markets, which also depends on economic and political conditions, and how well we are able to acquire or form strategic business alliances with local bottlers and make necessary infrastructure enhancements to production facilities, distribution networks, sales equipment and technology. Moreover, the supply of products in developing markets must match the customers' demand for those products, and due to product price and cultural differences, there can be no assurance of product acceptance in any particular market. • the uncertainties of litigation, as well as other risks and uncertainties detailed from time to time in our Company's Securities and Exchange Commission filings. The foregoing list of important factors is not exclusive.

Third Quarter Statement (2004) Coca-Cola FEMSA a DE CV Earnings Conference [Online] Highbeam Research.

South American Business Information 4.8.2004 Comtex news.

Latin America Operating Segment" the Coca-Cola Company 2003 [Online} available at
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De Beers and Coca Cola Critical Analysis

Words: 5181 Length: 19 Pages Document Type: Essay Paper #: 8533512

products or service of your chosen organization, and two (2) key factors in the organization's external environment that can affect its success. Provide explanation to support the rationale.

De Beers is the world's famous diamond company, established in 1888, with proficiency in exploration, mining and marketing of diamonds. More than 20,000 employees make contribution to the communities in which we work. De Beers carries out profitable business which helps the government reach their aims of turning natural resources into natural wealth and is working to provide good long-term development for Africa. Anglo American and the Government of the epublic of Botswana are the two shareholders of De Beers, 85% and 15% respectively. This company is made up of fully owned partnerships, investments and subsidiaries. It is involved in most of the diamond chain value such as exploration in four continents, mining in Namibia, Canada, South Africa and Botswana; valuation, arrangement,…… [Read More]


Austin JE (2000) The Collaboration Challenge: How Nonprofits and Businesses Succeed Through Strategic Alliances. San Francisco, CA: Jossey-Bass.

Baker, R (2010). Pepsi Reveals Sustainable Business Plan', Marketing Week U.K., 19 October. Available from: 

Barkay, T. (2013). When Business and Community Meet: A Case Study of Coca-Cola. Critical Sociology, 39: 277.

Bieri1, F. And Boli, J. (2011). Trading Diamonds Responsibly: Institutional Explanations for Corporate Social Responsibility. Eastern Sociological Society.
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Marketing Orientated Organisation the Coca-Cola

Words: 3004 Length: 10 Pages Document Type: Research Proposal Paper #: 61024371

Another way to increase the market share could materialize in product developments. This would ensure that the number of customers increases as the product offering becomes more diversified and is able to suit more tastes. Sales would immediately boost up, in part due to the promotional strategies, but the growth must be sustained even after the promotions are over. The reason for this specification is that several companies registered record sales during promotional periods, but the revenues were unsustainable in normal periods.

Constant communications with the final consumers and the retail customers would also help in identifying newer needs and trends. The satisfaction of these demands would eventually lead to more buyers and a significantly higher market share.

Improve customer relations good relationship with the customers, both end consumers as well as retail customers, is the key to a successful corporate outcome. In order to improve it, the company could…… [Read More]


Hays, C.L., 2004, the Real Thing: Truth and Power at the Coca-Cola Company, Random House, ISBN 037550628

Lloyd, M.E., 2008, Coca-Cola CEO: 2nd Half '08 to Remain Challenging in North America, CNN Money, last accessed on July 18, 2008

2008, Official Website of the Coca-Cola Company, , last accessed on July 18, 2008

2008, Ansoff Matrix, Strategy Vector Model, accessed on July 18, 2008
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Finance Coca-Cola and Pepsi Are the World's

Words: 2407 Length: 8 Pages Document Type: Essay Paper #: 30589088


Coca-Cola and Pepsi are the world's two largest producers of non-alcoholic beverages. Both companies are global in scope, and market hundreds of different products. Each has multiple billion-dollar brands. Yet, there are significant differences between the two. Coca-Cola has typically focused on its soft drink businesses, while Pepsi has sought to build market size through diversification. Corporate restructuring has allowed Pepsi to divest itself of its restaurant businesses and its bottling business, leaving the company in recent years with a structure similar to that of its rival and a focus on the beverage and snack food industry. The intent of this paper is to analyze the two soft drink giants in the context of their finances. The financial performance of these companies derives from their business practices, so some attention will be paid to strategic issues in this report. The bulk of the report, however, will be focused on…… [Read More]

Works Cited:

MSN Moneycentral: Coca-Cola Company. (2010). Retrieved October 23, 2010 from 

MSN Moneycentral: PepsiCo. (2010). Retrieved October 23, 2010 from 

PepsiCo 2009 Annual Report. In possession of the author.

Coca-Cola Company 2009 Form 10-K. In possession of the author.
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Analysis of'strategy implementation at the Coca-Cola Corporation

Words: 2328 Length: 6 Pages Document Type: Essay Paper #: 95539080

Executive summary

This research paper examines the organizational design of the Coca Cola Company and describes its structure of organization. The organizational structure of the Coca Cola Company is clearly unique. Regional managers employed by the company are given powers to make decisions. The company has ensured that it responds quickly to the changes in market demands by allowing localized decision making. The management at higher level is, consequently, given the time they need to think through long term strategies and plans. Although Coca Cola has made significant efforts to reinvent its brand and products on the market, its growth has slacked in recent day. There is an indication that the company should rethink its strategy for products if it is to remain relevant and competitive on the market. This study sums up by pointing out the changes recommended to keep the company growing fast.


It is evident that…… [Read More]

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Pepsi vs Coca-Cola Financial Analysis

Words: 2063 Length: 6 Pages Document Type: Essay Paper #: 94072306

Financial Analysis of Pepsi and Coca Cola

Synopsis of Companies

Pepsi and Coca-Cola companies boast of having two of the most recognized and preferred or desired beverages in the whole world. These two establishments are very fierce competitors in the beverage industry and incessantly compete with one another with the main objective of becoming the main and top distributor of not just sodas built but other beverages as well. This fierce rivalry that exists between the two companies is referred to as the "Cola Wars" and began in the period leading to the 1980s and has since then continued and become even more intense. In the period leading to the 80's Pepsi boosted and increased its market share, a time which coincided with Coca Cola Company being the top most distributor and supplier of beverages (PepsiCo Annual eport, 2013).. At this point in time, the two companies energetically and dynamically…… [Read More]


Goodman, A. (2013). PepsiCo, Re-Energized. Forbes. Retrieved from: 

O'Toole, B. (2014). Green Mountain stock soars on Coke partnership. CNN Money. Retrieved from: 

Passport. (2013). Coca-Cola Co The SWOT Analysis, In Soft Drinks (World). Retrieved from: 

PepsiCo, Inc. And Subsidiaries. (February 19, 2013). Form 10-K.
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Strategic Management at Coca-Cola and Pepsi

Words: 2441 Length: 8 Pages Document Type: Research Paper Paper #: 44752408

Management Consultant

Coca-Cola Company is the leading soft drink and beverage company across the globe that has constantly achieved tremendous success and profitability throughout its operations. The company's success and profitability throughout the years can be attributed to effective management strategies of its business operations. This has contributed to a strong reputation that has not only attracted a huge customer base but also resulted in enhanced performance. The success and profitability can also be attributed to diversification of its products and provision of excellent customer service. However, the company has experienced significant challenges in the recent past that has forced its former executive to come out of retirement to become the Chief Executive of the firm. The company's troubles started after the death of oberto C. Goizueta, its revered Chief Executive Officer, in 1997. The firm's situation since then provides a good scenario for analysis of marketing problems and opportunities…… [Read More]


Bowens, R.M., Dukes, R. & Kennedy, J. (1998, October 8). Coke vs. Pepsi -- A Comparison of Financial Strategies. Retrieved from University of Washington website: 

Carr, C. (2006, September 3). Insights and Admonishments for Coke's Mary Minnick. Bloomberg Business. Retrieved May 31, 2015, from 

Cravens, D. & Piercy, N. (2008). Strategic marketing (9th ed.). New York, NY: McGraw-Hill Higher Education.

Foust, D. (2006, August 6). Queen of Pop. Bloomberg Business. Retrieved May 31, 2015, from
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Economics of Business Strategy Coca-Cola's

Words: 1433 Length: 4 Pages Document Type: Essay Paper #: 57952019

32). By contrast, PepsiCo benefitted from its wide product diversification. PepsiCo's product line includes popular snack names, while Coca-Cola has stuck to beverages. That has given PepsiCo the lead in overall sales, $43 billion to $31 billion in 2009 (see Dlugosch, 14 April 2010, p. 1). Question 4: Both companies' vertical involvement in their main global markets was determined by the consideration that contracts between soft-drink concentrate producers and bottlers allow the bottlers to have the last say in retail price, new packaging (but they could use only authorized packaging), selling and advertising in its territory (Martin, 26 March 2004, p. 5). This often causes strain on the relationships between bottlers, that very often are unable to produce and sell in large volumes, and the concentrate producer (Martin ibid). To accelerate revenue growth and be more agile and flexible both companies engage in vertical involvement in their main global markets…… [Read More]

Reference List

Ali, T. (26 February 2010). The Coca-Cola Company to buy Coca-Cola Enterprises: Vertical Integration Continues. 1-4. Accessed 6 December 2011.

Badal, A. Coca Cola Company (2007). 33-40.

Please insert missing publication data.
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Accounting Method and Coca Cola

Words: 594 Length: 2 Pages Document Type: Questionnaire Paper #: 71293075

Does Coca-Cola have the ability to influence CCE's debt levels?

The debt to equity ratio of Coca Cola is: .92 for 2009 and 1.33 for 2010. While CCE has a debt to equity ratio of: 1.51 for 2009 and 1.3 for 2010. Coca Cola does have the ability to influence the debt levels of CCE. The way that this can take place is to use Coca Cola's credit line to help the firm raise additional working capital in the public markets. This would cause the debt levels of CCE to increase. Another option is that Coca Cola can purchase CCE and assume a percentage of their debt. A good example of this can be seen with Coca Cola's acquisition of CCE North America. In exchange for increasing their ownership in this segment, there was also an agreement for Coca Cola to take on CCE North America's debt of $7.9 billion.…… [Read More]


2010 Annual Report. (2011). The Coca Cola Company. Retrieved from: /investors/pdfs/form_10K_2010.pdf

Kothari, S. (2010). Implications for GAAP. Journal of Accounting and Economics, 2 (3), 246 -- 286.
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Pricing Decisions Coca Cola Product

Words: 1507 Length: 5 Pages Document Type: Essay Paper #: 55170084

Pricing Decisions
Describe the strategic implications that would need to be considered in setting a price for that product
The public company selected for this analysis is Coca Cola Company. The identified product of the company is the Coca-Cola 20 fl oz bottle, which can be typically obtained from a convenient store, vending machine as well as super market. There are strategic implications that would need to be taken into consideration in setting the price of this particular product, which include the following:
1. Competition in the market
Rivals in the market have a significant impact on pricing decisions. Imperatively, the comparative market shares of market rivals impacts whether an organization can set prices independently or whether such decisions take into account the direction taken by competitors. In this case, Coca Cola Company faces intense competition from brands such as Pepsi and Dr. Pepper who have also unveiled similar products.…… [Read More]

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Discriminaton at Coca Cola Negotiation

Words: 3167 Length: 9 Pages Document Type: Research Paper Paper #: 52050860

) if the offer were closer to $200,000,000 then it would at least be realistic considering all that my clients have endured over the years.

Attorney for defendant: Listen Mrs. Douglas, in total, we have been at this for some time now and we have made considerable progress throughout these negotiations. I feel as if we are close enough to reaching some type of agreement. We are currently offering $140,000,000 and you are asking for somewhere in the ball park of $200,000,000. We are not prepared to offer that to your clients, but we are prepared to take this case to trial and let the jury decide on this issue. In this case, they could lose and get nothing. We are willing to increase the offer to $150,000,000. They can take this amount today and walk away with approximately $75,000 each. The other option for your clients is to take…… [Read More]


Fisher, Roger, William, Ury, and Patton, Bruce. (1991). Getting to yes: Negotiating agreement without giving in. New York: Penguin Group.

Karrass, Chester (1999). The art of win-win negotiations. Purchasing. May 6 (1999), pp. 28.

Laubauch, Chris (1997). Negotiating a gain agreement. Healthcare executive. Jan/Feb

(1997), pp. 14.