Colgate-Palmolive Promotion Policy
C-P International Promotion

Colgate-Palmolive (C-P) has built vast global market share based on international deployment for the highest executives. This practice has had costs and benefits, but global environmental conditions, including technology, regulation of international flow of goods and capital, and quality of available human resource factors like education and professional development continue to evolve. At the same time, human cultural definitions of family, career and nationality change at different rates in different places where C-P values existing or potential competitive advantage. Therefore both the firm and potential executive employees will have to adapt to the complex multinational factors shaping requirements for promotion. Not all markets or potential employees are identical, and promotion policy and the candidates themselves will have to remain flexible as global conditions continue to evolve.

Strengths and weaknesses of Colgate-Palmolive's International Assignment Policy

The Colgate-Palmolive International Assignment Policy has strengths and weaknesses for both employees and the…...

Colgate-Palmolive
Evaluation of current research techniques used.

The stated goal of the chairman of Colgate-Palmolive (CP) is to remain "deeply committed to advancing technology which can address changing consumer needs throughout the world." The CP message states: "Our goal is to…create products that will continue to improve the quality of life for our consumers wherever they live." Colgate Palmolive: Business English Materials.com: ESL Lessons)

To that end, Colgate-Palmolive positions its toothbrush and toothpastes to consumers who are concerned about gum disease and oral hygiene, stressing that their products are specialized to prevent oral disease; the brunt of their research focuses around that.

Another selling position -- and this we see often repeated as per their marketing appeal - is the sparkling smile that their products will help people achieve. esearch, simultaneously, devolves around ways to make teeth 'sparkling white' and we catch this stance from the branding of their products from toothpastes that are…...

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References

Bowler, G.M., Jr. (2010). Netnography: A method specifically designed to study cultures and communities online. The Qualitative Report, 15(5), 1270-1275.

Colgate: World of Care. Available from:  http://www.colgate.com/app/Colgate/U.S./HomePage.cvsp 

Colgate. our Company: Consumers.  http://www.colgate.com/app/Colgate/U.S./Corp/LivingOurValues/Sustainability/RespectForPeople/RespectForConsumers/UnderstandingConsumers.cvsp 

Colgate. Our company, sustainability. Concern for animal welfare.  http://www.colgate.com/app/Colgate/U.S./Corp/LivingOurValues/Sustainability/RespectForOurPlanet/ConcernForAnimalWelfare.cvsp

Colgate Palmolive
"Colgate- Palmolive (CP) is a consumer products company whose products are marketed in over 200 countries and territories worldwide" (CNBC. January 25, 2011). The company in fiscal year 2009 generated 15.3 billion dollars in revenue and net income of 2.3 billion (CNBC. January 25, 2011). CP's broad product offerings are managed under two distinct lines of business "Oral, Personal and Home Care; and Pet Nutrition" (CNBC. January 25, 2011). As one of the industry leaders in consumer products the company focuses on growth opportunities in the U.S., but more critically important to shareholder earnings; the company "operates on a global basis with approximately 75% of net sales coming from markets outside the U.S." (Colgate- Palmolive Annual Report 2009). In this environment top line revenue growth can only occur amidst a backdrop of sound international finance management. To this end the corporate executive team of CP entrusts a host of…...

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While political and economic instability as well as foreign legal and regulatory requirements are inherent risks of conducting global business operations, the focus for Messrs. Patrick and Hickey is geared toward the identification and successful mitigation of financial risk specifically, "foreign currency exchange rates, interest rates, commodity price fluctuations, and macroeconomic conditions in major markets" (Colgate- Palmolive Annual Report 2009).

The techniques utilized by the CFO to mitigate financial risk factors comprise a global strategy to protect and hedge existing value while seeking profitable growth opportunities. The CFO works to manage the "volatility relating to these exposures by utilizing a number of techniques, including working capital management, selling price increases, selective borrowings in local currencies, and entering into selective derivative instrument transactions" (Colgate- Palmolive Annual Report 2009). Looking specifically at one strategy, selective derivative instruments; the goal of hedging currency risks can be explicated.

"Derivative

Colgate-Palmolive Case Study
Colgate-Palmolive Company: The Precision Toothbrush

The intent of this analysis is to evaluate the current promotional strategies, integrating marketing communications (IMC) strategies for the Colgate-Palmolive Precision toothbrush. ecommendations for a promotion and IMC-based strategy for the company are provided in addition to support for the specific decision. In 1992, Colgate-Palmolive faced the decision of positioning their latest generation toothbrush as mainstream, niche, or super-premium. Compounding this decision of which market position to address with the product, the "Precision by Colgate' brand messaging was being heavily favored. The messaging of precision and accuracy that "Precision by Colgate" illustrated was consistent with empowering a brand with positive, intangible value (Vigneron, Johnson, 1999). Colgate Precision was also considered, as this branding also conveyed the same value and positive, intangible attributes as the first one.

Analysis

The design criterion and consumer tests provided a wealth of statistics and quantified insights that served as the knowledgebase…...

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References

Fannin, Rebecca. (1985, October). The War of Smiles. Marketing & Media Decisions, 20(13), 60.

Othman, N., & Yap, S.. (2011). An Analysis of the Healthy Lifestyle Consumers. Journal of American Academy of Business, Cambridge, 16(2), 160-166.

Don E. Schultz. (2004). Understanding Total Brand Value. Marketing Management, 13(2), 10-11.

Arijit Sikdar, & Prakash Vel. (2010). Getting the customer interested in your innovation: role of distribution and promotion strategies. Business Strategy Series, 11(3), 158-168.

Colgate Palmolive's toothpaste and toothbrush business is a mature market in most countries, with limited growth prospects. The company is positioned at the high end of the market with its flagship Colgate lines, and this positioning is supported by extensive marketing campaigns aimed at bolstering the brand. The company has responded to this by focusing its efforts on growth in emerging markets. Naydenov (2012) notes that the company derives over 50% of its sales from emerging markets. By focusing on spending increases in marketing, the company has been able to extend its share in regions like India where it has a 54.5% share (Vijayraghavan, 2012). The company generates 28% of its sales volume from Latin America, 21% from Asia/Africa and only 18% in North America. Both the Latin American and Asia/Africa markets are experiencing strong growth as more consumers are able to afford not only dental care but higher end…...

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Works Cited:

GIA. (2010). Global toothpaste market to reach $12.6 billion by 2015. Global Industry Analysts. Retrieved December 7, 2012 from  http://www.prweb.com/releases/toothpaste_oral_care/whitening_regular/prweb4661914.htm 

Naydenov, D. (2012). Colgate Palmolive offers over 50% exposure to emerging markets. Seeking Alpha. Retrieved December 7, 2012 from  http://seekingalpha.com/article/657301-colgate-palmolive-offers-over-50-exposure-to-emerging-markets 

NetMBA. (2010). Pricing strategy. NetMBA. Retrieved December 7, 2012 from  http://www.netmba.com/marketing/pricing/ 

Vijayraghavan, K. (2012). Colgate hits its highest market share of 54.5% in 15 years. The Economic Times. Retrieved December 7, 2012 from  http://articles.economictimes.indiatimes.com/2012-10-05/news/34279526_1_toothpaste-market-colgate-palmolive-india-market-share

Academic and Theoretical Foundations
Brief Histories and Organizational Backgrounds

Procter & Gamble

Procter & Gamble was established in Cincinnati, OH in 1837 by brothers-in-law illiam Procter, a candle maker and James Gamble, a soap maker, continuing to this day under the name of Procter & Gamble (Procter & Gamble, 2015). It began as a two-man partnership but by 1859, the partnership had 80 employees and annual sales exceeding $1 million, and then steadily grew through research, innovations and army contracts. In 1890, the partnership ended as Procter & Gamble incorporated to raise additional funds for expansion. In 1900, the corporation begins international sales in England and parts of Asia. In 1915, the corporation began manufacturing outside the United States, in Hamilton, Canada. In 1920, the company began using direct sales, with 450 salesmen selling directly to retailers. In 1930, the first non-family member, Richard R. Deupree, is chosen as company president, and…...

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Works Cited

Bern, M. (2015, December 31). Valuing Dividend Aristocrats - Procter & Gamble Vs. Colgate-Palmolive. Retrieved from seekingalpha.com:  http://seekingalpha.com/article/3784206-valuing-dividend-aristocrats-procter-and-gamble-vs.-colgate-palmolive 

Colgate-Palmolive Company. (2016). For consumers: Home Page. Retrieved from www.colgate.com:  http://www.colgate.com/app/Colgate/U.S./Corp/Consumers/HomePage.cvsp 

Colgate-Palmolive Company. (2016). Welcome to our history. Retrieved from www.colgate.com:  http://www.colgate.com/app/Colgate/U.S./Corp/History/1806.cvsp 

Conklin, D. (2011, July/August). The global environment of business: New paradigms for international management. Retrieved from iveybusinessjournal.com:  http://iveybusinessjournal.com/publication/the-global-environment-of-business-new-paradigms-for-international-management/

Business -- Applied Management Project
STYLES OF LEADESHIP: POCTE & GAMBLE VS COLGATE-PALMOLIVE

This research proposal will focus on two major competitors in the national and international market, Procter & Gamble and Colgate-Palmolive, and the types of leadership that can be found within those organizations. The first step will to compile a list of leadership models that would most likely to be found within these organizations and then develop a questionnaire or interview process to see which models would fit best in the organizations. By identifying the leadership styles that are used in the organizations, it could be useful to the organization to understand leadership models and adapt or improve the current styles of leadership that are used in the business

Body

Brief History and Organization Background

Procter & Gamble

Procter & Gamble was established in Cincinnati, OH in 1837 by brothers-in-law William Procter, a candle maker and James Gamble, a soap maker, continuing to this…...

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References

Colgate-Palmolive Company. (2016). For consumers: Home Page. Retrieved from www.colgate.com:  http://www.colgate.com/app/Colgate/U.S./Corp/Consumers/HomePage.cvsp 

Colgate-Palmolive Company. (2016). Welcome to our history. Retrieved from www.colgate.com:  http://www.colgate.com/app/Colgate/U.S./Corp/History/1806.cvsp 

IAAP. (2009, April 28). Leadership theories and syles. Retrieved from ETSU:  https://www.etsu.edu/ahsc/documents/Leadership_Theories.pdf 

Investopedia. (n.d.). Who are Procter & Gamble's main competitors? . Retrieved from www.investopedia.com:  http://www.investopedia.com/ask/answers/120114/who-are-proctor-gambles-pg-main-competitors.asp

STYLES OF LEADESHIP: POCTE & GAMBLE VS COLGATE-PALMOLIVE
Problem Diagnosis and Definition

Specific Problem Definition on which the project will be based.

The problem upon which this project is based is the differing types of leadership between Procter & Gamble and Colgate-Palmolive, both nationally and internationally, that have relatively affected each organization's real and potential success.

History of the Problem (include quantitative data, if available)

The history of the problem is the differing approaches taken by the governments of Procter & Gamble and Colgate-Palmolive, both nationally and internationally, from their inceptions, through their developments as global leaders and to their current business styles.

Procter & Gamble

Procter & Gamble was established in Cincinnati, OH in 1837 as a two-man partnership by brothers-in-law William Procter, a candle maker and James Gamble, a soap maker, continuing to this day under the name of Procter & Gamble (Procter & Gamble, 2015). In 1890, the partnership ended as Procter & Gamble…...

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Resources

Bern, M. (2015, December 31). Valuing Dividend Aristocrats - Procter & Gamble Vs. Colgate-Palmolive. Retrieved from seekingalpha.com:  http://seekingalpha.com/article/3784206-valuing-dividend-aristocrats-procter-and-gamble-vs.-colgate-palmolive 

Colgate-Palmolive Company. (2016). For consumers: Home Page. Retrieved from www.colgate.com:  http://www.colgate.com/app/Colgate/U.S./Corp/Consumers/HomePage.cvsp 

Colgate-Palmolive Company. (2016). Welcome to our history. Retrieved from www.colgate.com:  http://www.colgate.com/app/Colgate/U.S./Corp/History/1806.cvsp 

Conklin, D. (2011, July/August). The global environment of business: New paradigms for international management. Retrieved from iveybusinessjournal.com:  http://iveybusinessjournal.com/publication/the-global-environment-of-business-new-paradigms-for-international-management/

He applies that perspective to every stage of the design process as he works with clients. Severs (2011) claims that "the needs of users, businesses, manufacturers, suppliers, environment" are all integral to the design experience.
In fact, Severs found that working with his young daughter provided insight into the design process, informing a human-centered approach. His daughter's reactions to produces, processes, activities, and services show how design directly impacts behavior and perceptions. Severs claims that his daughter's own drawings and designs have affected his view, showing that design experts can learn a lot from children. As examples, Severs showed 3D modeling and other examples of how design affects our reactions to things.

Both McKinley and Severs focused on how design is a major part of our everyday lives. The products we use are often designed poorly, reflecting an approach that is not centered on the needs of the end user. Advancements…...

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References

Frog design (n.d.). Website retrieved:  http://www.frogdesign.com/ 

McKinley, T. (2011). Lecture notes.

McKinley, T. (2011b). Business Week: Profile. Retrieved online: http://bx.businessweek.com/profile/turi-mckinley/tmckinley499/

Severs, J. (2011). Lecture notes.

P&G is looking to make the Supplier Environmental Sustainability Scorecard methodology a global standard (P&G, 2010). To support this effort to make the scorecard a global baseline of sustainability measurement, P&G freely distributes Microsoft Excel models of the methodology and baseline analysis tools from their website. The foundations of the methodology can be seen in Figure 2: Procter & Gamble's Supplier Environmental Sustainability Scorecard Methodology. The key metrics measured include energy, emissions, waste, water and an environmental management system performance ranking that can be used for evaluating supplier performance within and across product categories.
P&G has also differentiated this model by rewarding excellent business performance as measured by the key performance indicators (KPIs) first, while also using the methodology to evaluate areas where performance can be improved. The use of incentives and rewards for the top 400 suppliers at P&G have been announced and are actively being applied to supplier…...

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References

Jacobs, B., & Jordan, M. (2011). Green is the new color of the supply chain. Area Development Site and Facility Planning, 46(4), 29-31. Retrieved from http://www.areadevelopment.com/logisticsInfrastructure/July2011/collaboration-it-green-supply-chains-33638.shtml

Joseph, D. (2010, Score two for sustainability. Fast Company, (150), 54-54. Retrieved from  http://www.fastcompany.com/magazine/150/score-two-for-sustainability.html 

Keyes, B.A., & Sykes, B. (2009). Sustainability's triple bottom line. Chief Executive, (243), 43-45,50. Retrieved from  http://www.allbusiness.com/environment-natural-resources/pollution-monitoring/13877640-1.html 

P&G launches supplier environmental sustainability scorecard. (2010a, May 12). PR Newswire, pp. n/a. Retrieved from  http://news.pg.com/press-release/pg-corporate-announcements/pg-launches-supplier-environmental-sustainability-scorecard

Management Project
Jennessa Clark

Indiana Tech

2 Brief History and Organization Background

2 Proctor & Gamble History

4 Colgate-Palmolive

5 Situation Analysis

5 External Environment

5 Internal Sociotechnical Systems

6 Problem Diagnosis & Definition

7 Great Man Theory

7 Trait Theory

8 the Managerial Grid

8 theory X and Theory Y

9 Participative Leadership (Lewin's leadership styles)

9 Situational Leadership

9 Contingency Theory

10 Transactional Leadership

10 Transformational Leadership

10 Organizational Leadership Discussion

14 Practitioner Recommendations

15 Overall Research Approach

16 Site and Population Selection

24 Identifications and Evaluation of Alternative Interventions

25 Action Planning

26 Follow-up and Evaluation

28 ork Cited

An Analysis of Leadership Styles Utilized by Procter & Gamble and Colgate-Palmolive and their Role in Contributing to Effective Practices and Profitability

Introduction

This research proposal will focus on two major competitors in the national and international market, Procter & Gamble and Colgate-Palmolive, and the types of leadership that can be found within those organizations. The first step will to compile a list of leadership models that would most likely to be found within these organizations…...

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Work Cited

Ang, S. (2006). Personality Correlates of the Four-Factor Model of Cultural Intelligence. Group &Organization Management, 31(1), 100-123.

Bass, B. (1985). Leadership and performance beyond expectations. New York: Free Press.

Bass, B. (1999). Two decades in research and development in transformational leadership.

European Journal of Work and Organizational Psychology, 9-32.

The company is permanently spending considerable amounts on &D to innovate its products and on advertising to maintain the brands awareness high. Shareholders are more satisfied than ever after Procter's recovery in the late 1990s, early 2000. But they did not encourage much the recovery process because it took almost two years and they were expecting a fast recovery process.

Pantene

Currently there are over 100 Pantene products. Pantene shampoo has 25 products in the supermarket shelves to cover all types of customer needs. In terms of sales, the brand has had a "blockbuster" evolution. It was introduced in the market about 10 years ago and it has been reinvented since maintaining a top market share. Pantene, the shampoo is actually the leader in this market, followed by Elseve from L'oreal. Overall, Elseve product line is better positioned in the market, having a larger market share for all hair care products: shampoo,…...

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Reference List

Colgate-Palmolive corporate website:

www.colgate.com

Mediapost (2007),  http://publications.mediapost.com 

Procter and Gamble corporate website:

Corporations and History
Corporations have used their history to demonstrate to consumers their underlying principles in product production and quality. History is vital because it allows consumers to relate to a product and understand that the product is manufactured using the same quality materials. In the marketing of the products, the corporations will use their well-known history to demonstrate to the consumers that they have maintained and will always employ the same principles. The three corporations analyzed in this essay are Coca-Cola, Colgate-Palmolive, and Deere & company. These corporations have used their well-known history to market their products, and they employ the same principles employed since the corporations were launched. Coca-Cola creates the world's favorite soft drink, and the drink was created in order to offer a sweet quenching drink that evokes happiness (Pendergrast, 2013). The corporation has always aimed at associating its Coca-Cola drink with happiness, and this has continued…...

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References

Coca-Cola. (2012). The Coca-Cola History. from  http://www.worldofcoca-cola.com/about-us/coca-cola-history/ 

Colgate-Palmolive, C. (2014). Welcome to Our History. from  http://www.colgate.com/app/Colgate/U.S./Corp/History/1806.cvsp 

Deere & Company. (2013). John Deere Timeline. from  https://www.deere.com/en_US/corporate/our_company/about_us/history/timeline/timeline.page 

Pendergrast, M. (2013). For God, country, and Coca-Cola: The definitive history of the great American soft drink and the company that makes it. New York, NY: Basic Books.

The flavors are quite simple, as the company chooses to focus more on the toothpaste's health characteristics, rather than the taste.
The product has one size and the packaging is made of plastic, which is more hygienic than metal, as the later one may go through oxidation. This type of packaging differentiates the product from other toothpastes and marks its individuality.

The product is always strictly associated with the idea of relieving tooth sensitivity and pain from sensitive teeth. The name itself was thus conceived so as to associate the brand with the effect of having used the product.

On the other hand, for a long period of time, Sensodyne was associated with the idea of medication and the company has committed a lot of effort in the last decade to diversify the consumer perception and induce the idea that Sensodyne is less a medication and more of a product available to…...

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References

BBC news (2003), Glaxo Defeated byShareholders,  http://news.bbc.co.uk/1/hi/business/ 

Colgate-Palmolive corporate website:

www.colgate.com

CorporateWatch Website:   Accessed May 2007.http://www.corporatewatch.org/ ,

Human Resource Management Models
The performance management model is one of the four major human resource management interventions deployed throughout organizations in contemporary times. The others include talent and career development interventions, work diversity dimensions and interventions, and stress management diagnosis and intervention. The performance management model is predominantly concerned with motivating employees to increase their performances. This model hinges on business strategy, employee involvement, and workplace technology -- which are utilized to maximize the performance of both individuals and groups of employees. From these sources, an organization is able to devise reward systems, goal setting, and evaluation of performances to help improve performance efficacy.

The performance management model is pivotal to understanding the sort of leadership styles and attributes in place at Procter & Gamble and Colgate-Palmolive, respectively. Understanding how these organizations choose to motivate their employees -- particularly when viewed through the lens of the aforementioned model -- can yield…...