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Colgate-Palmolive Promotion Policy
C-P International Promotion
Colgate-Palmolive (C-P) has built vast global market share based on international deployment for the highest executives. This practice has had costs and benefits, but global environmental conditions, including technology, regulation of international flow of goods and capital, and quality of available human resource factors like education and professional development continue to evolve. At the same time, human cultural definitions of family, career and nationality change at different rates in different places where C-P values existing or potential competitive advantage. Therefore both the firm and potential executive employees will have to adapt to the complex multinational factors shaping requirements for promotion. Not all markets or potential employees are identical, and promotion policy and the candidates themselves will have to remain flexible as global conditions continue to evolve.
Strengths and weaknesses of Colgate-Palmolive's International Assignment Policy
The Colgate-Palmolive International Assignment Policy has strengths and weaknesses for…
Colgate-Palmolive
Evaluation of current research techniques used.
The stated goal of the chairman of Colgate-Palmolive (CP) is to remain "deeply committed to advancing technology which can address changing consumer needs throughout the world." The CP message states: "Our goal is to…create products that will continue to improve the quality of life for our consumers wherever they live." Colgate Palmolive: Business English Materials.com: ESL Lessons)
To that end, Colgate-Palmolive positions its toothbrush and toothpastes to consumers who are concerned about gum disease and oral hygiene, stressing that their products are specialized to prevent oral disease; the brunt of their research focuses around that.
Another selling position -- and this we see often repeated as per their marketing appeal - is the sparkling smile that their products will help people achieve. esearch, simultaneously, devolves around ways to make teeth 'sparkling white' and we catch this stance from the branding of their products…
References
Bowler, G.M., Jr. (2010). Netnography: A method specifically designed to study cultures and communities online. The Qualitative Report, 15(5), 1270-1275.
Colgate: World of Care. Available from: http://www.colgate.com/app/Colgate/U.S./HomePage.cvsp
Colgate. our Company: Consumers. http://www.colgate.com/app/Colgate/U.S./Corp/LivingOurValues/Sustainability/RespectForPeople/RespectForConsumers/UnderstandingConsumers.cvsp
Colgate. Our company, sustainability. Concern for animal welfare. http://www.colgate.com/app/Colgate/U.S./Corp/LivingOurValues/Sustainability/RespectForOurPlanet/ConcernForAnimalWelfare.cvsp
Colgate Palmolive
"Colgate- Palmolive (CP) is a consumer products company whose products are marketed in over 200 countries and territories worldwide" (CNBC. January 25, 2011). The company in fiscal year 2009 generated 15.3 billion dollars in revenue and net income of 2.3 billion (CNBC. January 25, 2011). CP's broad product offerings are managed under two distinct lines of business "Oral, Personal and Home Care; and Pet Nutrition" (CNBC. January 25, 2011). As one of the industry leaders in consumer products the company focuses on growth opportunities in the U.S., but more critically important to shareholder earnings; the company "operates on a global basis with approximately 75% of net sales coming from markets outside the U.S." (Colgate- Palmolive Annual Report 2009). In this environment top line revenue growth can only occur amidst a backdrop of sound international finance management. To this end the corporate executive team of CP entrusts a host…
While political and economic instability as well as foreign legal and regulatory requirements are inherent risks of conducting global business operations, the focus for Messrs. Patrick and Hickey is geared toward the identification and successful mitigation of financial risk specifically, "foreign currency exchange rates, interest rates, commodity price fluctuations, and macroeconomic conditions in major markets" (Colgate- Palmolive Annual Report 2009).
The techniques utilized by the CFO to mitigate financial risk factors comprise a global strategy to protect and hedge existing value while seeking profitable growth opportunities. The CFO works to manage the "volatility relating to these exposures by utilizing a number of techniques, including working capital management, selling price increases, selective borrowings in local currencies, and entering into selective derivative instrument transactions" (Colgate- Palmolive Annual Report 2009). Looking specifically at one strategy, selective derivative instruments; the goal of hedging currency risks can be explicated.
"Derivative
Colgate-Palmolive Case Study
Colgate-Palmolive Company: The Precision Toothbrush
The intent of this analysis is to evaluate the current promotional strategies, integrating marketing communications (IMC) strategies for the Colgate-Palmolive Precision toothbrush. ecommendations for a promotion and IMC-based strategy for the company are provided in addition to support for the specific decision. In 1992, Colgate-Palmolive faced the decision of positioning their latest generation toothbrush as mainstream, niche, or super-premium. Compounding this decision of which market position to address with the product, the "Precision by Colgate' brand messaging was being heavily favored. The messaging of precision and accuracy that "Precision by Colgate" illustrated was consistent with empowering a brand with positive, intangible value (Vigneron, Johnson, 1999). Colgate Precision was also considered, as this branding also conveyed the same value and positive, intangible attributes as the first one.
Analysis
The design criterion and consumer tests provided a wealth of statistics and quantified insights that…
References
Fannin, Rebecca. (1985, October). The War of Smiles. Marketing & Media Decisions, 20(13), 60.
Othman, N., & Yap, S.. (2011). An Analysis of the Healthy Lifestyle Consumers. Journal of American Academy of Business, Cambridge, 16(2), 160-166.
Don E. Schultz. (2004). Understanding Total Brand Value. Marketing Management, 13(2), 10-11.
Arijit Sikdar, & Prakash Vel. (2010). Getting the customer interested in your innovation: role of distribution and promotion strategies. Business Strategy Series, 11(3), 158-168.
Colgate Palmolive's toothpaste and toothbrush business is a mature market in most countries, with limited growth prospects. The company is positioned at the high end of the market with its flagship Colgate lines, and this positioning is supported by extensive marketing campaigns aimed at bolstering the brand. The company has responded to this by focusing its efforts on growth in emerging markets. Naydenov (2012) notes that the company derives over 50% of its sales from emerging markets. By focusing on spending increases in marketing, the company has been able to extend its share in regions like India where it has a 54.5% share (Vijayraghavan, 2012). The company generates 28% of its sales volume from Latin America, 21% from Asia/Africa and only 18% in North America. Both the Latin American and Asia/Africa markets are experiencing strong growth as more consumers are able to afford not only dental care but higher end…
Works Cited:
GIA. (2010). Global toothpaste market to reach $12.6 billion by 2015. Global Industry Analysts. Retrieved December 7, 2012 from http://www.prweb.com/releases/toothpaste_oral_care/whitening_regular/prweb4661914.htm
Naydenov, D. (2012). Colgate Palmolive offers over 50% exposure to emerging markets. Seeking Alpha. Retrieved December 7, 2012 from http://seekingalpha.com/article/657301-colgate-palmolive-offers-over-50-exposure-to-emerging-markets
NetMBA. (2010). Pricing strategy. NetMBA. Retrieved December 7, 2012 from http://www.netmba.com/marketing/pricing/
Vijayraghavan, K. (2012). Colgate hits its highest market share of 54.5% in 15 years. The Economic Times. Retrieved December 7, 2012 from http://articles.economictimes.indiatimes.com/2012-10-05/news/34279526_1_toothpaste-market-colgate-palmolive-india-market-share
Academic and Theoretical Foundations
Brief Histories and Organizational Backgrounds
Procter & Gamble
Procter & Gamble was established in Cincinnati, OH in 1837 by brothers-in-law illiam Procter, a candle maker and James Gamble, a soap maker, continuing to this day under the name of Procter & Gamble (Procter & Gamble, 2015). It began as a two-man partnership but by 1859, the partnership had 80 employees and annual sales exceeding $1 million, and then steadily grew through research, innovations and army contracts. In 1890, the partnership ended as Procter & Gamble incorporated to raise additional funds for expansion. In 1900, the corporation begins international sales in England and parts of Asia. In 1915, the corporation began manufacturing outside the United States, in Hamilton, Canada. In 1920, the company began using direct sales, with 450 salesmen selling directly to retailers. In 1930, the first non-family member, Richard R. Deupree, is chosen as company…
Works Cited
Bern, M. (2015, December 31). Valuing Dividend Aristocrats - Procter & Gamble Vs. Colgate-Palmolive. Retrieved from seekingalpha.com: http://seekingalpha.com/article/3784206-valuing-dividend-aristocrats-procter-and-gamble-vs.-colgate-palmolive
Colgate-Palmolive Company. (2016). For consumers: Home Page. Retrieved from www.colgate.com: http://www.colgate.com/app/Colgate/U.S./Corp/Consumers/HomePage.cvsp
Colgate-Palmolive Company. (2016). Welcome to our history. Retrieved from www.colgate.com: http://www.colgate.com/app/Colgate/U.S./Corp/History/1806.cvsp
Conklin, D. (2011, July/August). The global environment of business: New paradigms for international management. Retrieved from iveybusinessjournal.com: http://iveybusinessjournal.com/publication/the-global-environment-of-business-new-paradigms-for-international-management/
Business -- Applied Management Project
STYLES OF LEADESHIP: POCTE & GAMBLE VS COLGATE-PALMOLIVE
This research proposal will focus on two major competitors in the national and international market, Procter & Gamble and Colgate-Palmolive, and the types of leadership that can be found within those organizations. The first step will to compile a list of leadership models that would most likely to be found within these organizations and then develop a questionnaire or interview process to see which models would fit best in the organizations. By identifying the leadership styles that are used in the organizations, it could be useful to the organization to understand leadership models and adapt or improve the current styles of leadership that are used in the business
Body
Brief History and Organization Background
Procter & Gamble
Procter & Gamble was established in Cincinnati, OH in 1837 by brothers-in-law William Procter, a candle maker and James Gamble,…
References
Colgate-Palmolive Company. (2016). For consumers: Home Page. Retrieved from www.colgate.com: http://www.colgate.com/app/Colgate/U.S./Corp/Consumers/HomePage.cvsp
Colgate-Palmolive Company. (2016). Welcome to our history. Retrieved from www.colgate.com: http://www.colgate.com/app/Colgate/U.S./Corp/History/1806.cvsp
IAAP. (2009, April 28). Leadership theories and syles. Retrieved from ETSU: https://www.etsu.edu/ahsc/documents/Leadership_Theories.pdf
Investopedia. (n.d.). Who are Procter & Gamble's main competitors? . Retrieved from www.investopedia.com: http://www.investopedia.com/ask/answers/120114/who-are-proctor-gambles-pg-main-competitors.asp
STYLES OF LEADESHIP: POCTE & GAMBLE VS COLGATE-PALMOLIVE
Problem Diagnosis and Definition
Specific Problem Definition on which the project will be based.
The problem upon which this project is based is the differing types of leadership between Procter & Gamble and Colgate-Palmolive, both nationally and internationally, that have relatively affected each organization's real and potential success.
History of the Problem (include quantitative data, if available)
The history of the problem is the differing approaches taken by the governments of Procter & Gamble and Colgate-Palmolive, both nationally and internationally, from their inceptions, through their developments as global leaders and to their current business styles.
Procter & Gamble
Procter & Gamble was established in Cincinnati, OH in 1837 as a two-man partnership by brothers-in-law William Procter, a candle maker and James Gamble, a soap maker, continuing to this day under the name of Procter & Gamble (Procter & Gamble, 2015). In 1890,…
Resources
Bern, M. (2015, December 31). Valuing Dividend Aristocrats - Procter & Gamble Vs. Colgate-Palmolive. Retrieved from seekingalpha.com: http://seekingalpha.com/article/3784206-valuing-dividend-aristocrats-procter-and-gamble-vs.-colgate-palmolive
Colgate-Palmolive Company. (2016). For consumers: Home Page. Retrieved from www.colgate.com: http://www.colgate.com/app/Colgate/U.S./Corp/Consumers/HomePage.cvsp
Colgate-Palmolive Company. (2016). Welcome to our history. Retrieved from www.colgate.com: http://www.colgate.com/app/Colgate/U.S./Corp/History/1806.cvsp
Conklin, D. (2011, July/August). The global environment of business: New paradigms for international management. Retrieved from iveybusinessjournal.com: http://iveybusinessjournal.com/publication/the-global-environment-of-business-new-paradigms-for-international-management/
He applies that perspective to every stage of the design process as he works with clients. Severs (2011) claims that "the needs of users, businesses, manufacturers, suppliers, environment" are all integral to the design experience.
In fact, Severs found that working with his young daughter provided insight into the design process, informing a human-centered approach. His daughter's reactions to produces, processes, activities, and services show how design directly impacts behavior and perceptions. Severs claims that his daughter's own drawings and designs have affected his view, showing that design experts can learn a lot from children. As examples, Severs showed 3D modeling and other examples of how design affects our reactions to things.
Both McKinley and Severs focused on how design is a major part of our everyday lives. The products we use are often designed poorly, reflecting an approach that is not centered on the needs of the end user.…
References
Frog design (n.d.). Website retrieved: http://www.frogdesign.com/
McKinley, T. (2011). Lecture notes.
McKinley, T. (2011b). Business Week: Profile. Retrieved online: http://bx.businessweek.com/profile/turi-mckinley/tmckinley499/
Severs, J. (2011). Lecture notes.
P&G is looking to make the Supplier Environmental Sustainability Scorecard methodology a global standard (P&G, 2010). To support this effort to make the scorecard a global baseline of sustainability measurement, P&G freely distributes Microsoft Excel models of the methodology and baseline analysis tools from their website. The foundations of the methodology can be seen in Figure 2: Procter & Gamble's Supplier Environmental Sustainability Scorecard Methodology. The key metrics measured include energy, emissions, waste, water and an environmental management system performance ranking that can be used for evaluating supplier performance within and across product categories.
P&G has also differentiated this model by rewarding excellent business performance as measured by the key performance indicators (KPIs) first, while also using the methodology to evaluate areas where performance can be improved. The use of incentives and rewards for the top 400 suppliers at P&G have been announced and are actively being applied to supplier…
References
Jacobs, B., & Jordan, M. (2011). Green is the new color of the supply chain. Area Development Site and Facility Planning, 46(4), 29-31. Retrieved from http://www.areadevelopment.com/logisticsInfrastructure/July2011/collaboration-it-green-supply-chains-33638.shtml
Joseph, D. (2010, Score two for sustainability. Fast Company, (150), 54-54. Retrieved from http://www.fastcompany.com/magazine/150/score-two-for-sustainability.html
Keyes, B.A., & Sykes, B. (2009). Sustainability's triple bottom line. Chief Executive, (243), 43-45,50. Retrieved from http://www.allbusiness.com/environment-natural-resources/pollution-monitoring/13877640-1.html
P&G launches supplier environmental sustainability scorecard. (2010a, May 12). PR Newswire, pp. n/a. Retrieved from http://news.pg.com/press-release/pg-corporate-announcements/pg-launches-supplier-environmental-sustainability-scorecard
Management Project
Jennessa Clark
Indiana Tech
2 Brief History and Organization Background
2 Proctor & Gamble History
4 Colgate-Palmolive
5 Situation Analysis
5 External Environment
5 Internal Sociotechnical Systems
6 Problem Diagnosis & Definition
7 Great Man Theory
7 Trait Theory
8 the Managerial Grid
8 theory X and Theory Y
9 Participative Leadership (Lewin's leadership styles)
9 Situational Leadership
9 Contingency Theory
10 Transactional Leadership
10 Transformational Leadership
10 Organizational Leadership Discussion
14 Practitioner Recommendations
15 Overall Research Approach
16 Site and Population Selection
24 Identifications and Evaluation of Alternative Interventions
25 Action Planning
26 Follow-up and Evaluation
28 ork Cited
An Analysis of Leadership Styles Utilized by Procter & Gamble and Colgate-Palmolive and their Role in Contributing to Effective Practices and Profitability
Introduction
This research proposal will focus on two major competitors in the national and international market, Procter & Gamble and Colgate-Palmolive, and the types of leadership…
Work Cited
Ang, S. (2006). Personality Correlates of the Four-Factor Model of Cultural Intelligence. Group &Organization Management, 31(1), 100-123.
Bass, B. (1985). Leadership and performance beyond expectations. New York: Free Press.
Bass, B. (1999). Two decades in research and development in transformational leadership.
European Journal of Work and Organizational Psychology, 9-32.
The company is permanently spending considerable amounts on &D to innovate its products and on advertising to maintain the brands awareness high. Shareholders are more satisfied than ever after Procter's recovery in the late 1990s, early 2000. But they did not encourage much the recovery process because it took almost two years and they were expecting a fast recovery process.
Pantene
Currently there are over 100 Pantene products. Pantene shampoo has 25 products in the supermarket shelves to cover all types of customer needs. In terms of sales, the brand has had a "blockbuster" evolution. It was introduced in the market about 10 years ago and it has been reinvented since maintaining a top market share. Pantene, the shampoo is actually the leader in this market, followed by Elseve from L'oreal. Overall, Elseve product line is better positioned in the market, having a larger market share for all hair care…
Reference List
Colgate-Palmolive corporate website:
www.colgate.com
Mediapost (2007), http://publications.mediapost.com
Procter and Gamble corporate website:
Corporations and History
Corporations have used their history to demonstrate to consumers their underlying principles in product production and quality. History is vital because it allows consumers to relate to a product and understand that the product is manufactured using the same quality materials. In the marketing of the products, the corporations will use their well-known history to demonstrate to the consumers that they have maintained and will always employ the same principles. The three corporations analyzed in this essay are Coca-Cola, Colgate-Palmolive, and Deere & company. These corporations have used their well-known history to market their products, and they employ the same principles employed since the corporations were launched. Coca-Cola creates the world's favorite soft drink, and the drink was created in order to offer a sweet quenching drink that evokes happiness (Pendergrast, 2013). The corporation has always aimed at associating its Coca-Cola drink with happiness, and this has…
References
Coca-Cola. (2012). The Coca-Cola History. from http://www.worldofcoca-cola.com/about-us/coca-cola-history/
Colgate-Palmolive, C. (2014). Welcome to Our History. from http://www.colgate.com/app/Colgate/U.S./Corp/History/1806.cvsp
Deere & Company. (2013). John Deere Timeline. from https://www.deere.com/en_US/corporate/our_company/about_us/history/timeline/timeline.page
Pendergrast, M. (2013). For God, country, and Coca-Cola: The definitive history of the great American soft drink and the company that makes it. New York, NY: Basic Books.
The flavors are quite simple, as the company chooses to focus more on the toothpaste's health characteristics, rather than the taste.
The product has one size and the packaging is made of plastic, which is more hygienic than metal, as the later one may go through oxidation. This type of packaging differentiates the product from other toothpastes and marks its individuality.
The product is always strictly associated with the idea of relieving tooth sensitivity and pain from sensitive teeth. The name itself was thus conceived so as to associate the brand with the effect of having used the product.
On the other hand, for a long period of time, Sensodyne was associated with the idea of medication and the company has committed a lot of effort in the last decade to diversify the consumer perception and induce the idea that Sensodyne is less a medication and more of a product…
References
BBC news (2003), Glaxo Defeated byShareholders, http://news.bbc.co.uk/1/hi/business/
Colgate-Palmolive corporate website:
www.colgate.com
CorporateWatch Website: http://www.corporatewatch.org/ , Accessed May 2007.
Human Resource Management Models
The performance management model is one of the four major human resource management interventions deployed throughout organizations in contemporary times. The others include talent and career development interventions, work diversity dimensions and interventions, and stress management diagnosis and intervention. The performance management model is predominantly concerned with motivating employees to increase their performances. This model hinges on business strategy, employee involvement, and workplace technology -- which are utilized to maximize the performance of both individuals and groups of employees. From these sources, an organization is able to devise reward systems, goal setting, and evaluation of performances to help improve performance efficacy.
The performance management model is pivotal to understanding the sort of leadership styles and attributes in place at Procter & Gamble and Colgate-Palmolive, respectively. Understanding how these organizations choose to motivate their employees -- particularly when viewed through the lens of the aforementioned model --…
He will probably start purchasing his own toothbrush and will be included in one of the three behavioral groups I have previously discussed. After the age of 55, people seem to lose interest in tooth brushing and are likely to practice it less than earlier.
The most important issue that that managers should consider when deciding on product positioning is the category of consumer they choose to address. In this sense, clear segmentation schemes should be provided, included by income, age, social position, etc. These external environment factors will provide the basis from which the product can be developed, including here features that make up the augmented product and the expected product. Knowing the consumer you target is essential in making and delivering a products that will provide full customer satisfaction and will permit customer retention.
On the other hand, the manager needs to perform an internal analysis and decide,…
Bibliography
1. Laidler, Nathalie. November 1993. Colgate-Palmolive Company: The Precision Toothbrush. Harvard Business School.
2. Levitt, Theodore. 2000. Marketing success through differentiation - of anything.
3. Seybold, Patricia. May 2001. Get Inside the Lives of Your Customers. Harvard Business Review. Vol. 79, Issue 5.
Laidler, Nathalie. November 1993. Colgate-Palmolive Company: The Precision Toothbrush. Harvard Business School..
The modifications in the policies of the company's retail trade customers represent important risks that can lead to increased dependence on some of the retailers in developed markets. Another important risk is determined by the global manufacturing activities.
Although these companies develop and implement different strategies, some of the risks associated with their business are common. This is because some of these risks are determined by the international business environment that establishes the conditions in which these companies develop their activity. Some of the most important risks that these companies addressed in 2000 are represented by entering new markets. The potential presented by developing markets determined these companies to make investments in regions like Asian countries. Another important risk during that period was represented by companies' inability to retain important employees. This means that their human resources strategies did not reach the established objectives. In addition to this, the dependence…
Reference list:
1. Personal Care Appliances: A Global Strategic Business Report (2011). PRWeb. Retrieved May 19, 2011 from http://www.prweb.com/releases/personal_care_appliances/hair_care_oral_care/prweb8128135.htm .
2. Annual Report (2010). Spectrum Brands. Retrieved May 22, 2011.
3. Annual Report (2010). Helen of Troy. Retrieved May 22, 2011.
Indiana Tech Institutional Review Board Application
INDIANA TECH
INSTITUTIONAL REVIEW BOARD
APPLICATION FOR INITIAL REVIEW OF RESEARCH USING HUMAN SUBJECTS
Class (Day or CPS)/Campus Office
Does this particular project continue every semester and/or year: No
Project Title: Leadership Styles used to Promote Organizational Success Electronic signature of Principal Investigator
Directions: You need to answer the following questions.
Conflict of Interest: (Please check)
Investigators do___ do not__X___ have a real or potential conflict of interest.
Please indicate whether this research should be exempt or non-exempt from further human subjects review and indicate which of the six exemption reasons (Section A) justifies an exemption status.
This research is exempt under Category 2 of exemption categories. This is primarily because the study involves the use survey procedures on a group of consenting adults.
3. Please attach a copy of your responses to items 1-7 of the instructions (Section B), including all related documents,…
EP Fail and Succeed
In order to increase its productivity and compete favorably, any company has to implement an elaborate Enterprise esource Planning (EP) system. Failure to do this will lead into a weak company without high possibilities of attained stipulated short-term and long-term goals. By definition, an EP system helps consolidate enterprise information and control all business processes in an organization. Implementing an EP successfully is not that simple. Its success or failure is depended on a variety of factors hence starting the process without an elaborate plan makes you vulnerable to a great number of snares along the way (Vinatoru & Calota, 2014).
Since an EP focuses on integration and management, the company stands a better chance at making resource usage and distribution more elaborate and timely. This will in turn increase the company's reputation, and hence, competitive edge in the market. Despite the fact this is a…
References
Donovan, M. (2011). Successful ERP Implementation the First Time. Performance Improvement.
Ghosh, R. (2012). A Comprehensive Study on ERP Failures Stressing on Reluctance to Change as a Cause of Failure. Journal of Marketing and Management, 3(1), 123-134.
ICMR. (2005). ERP Implementation Failure at HP, 1-12.
Pemeco. A Case Study on Hershey's ERP Implementation Failure: The Importance of Testing and Scheduling, 1-3.
Procter and Gamble
Case Study about Procter and Gamble
Procter and Gamble (P&G) is a global American company specialized in consumer household and personal products. It has its headquarters at Cincinnati, Ohio, in the United States. Its founders are William Procter and James Gamble hence the name Procter and Gamble. The company was started in 1837 but fully incorporated in 1905. After its establishment, the company has grown to the extent that is controls a significant share in the global market share. Its brands are renowned and trade internationally currently ranked as the largest producer of consumer goods. The board of governors of eleven members runs the company, with A.G. Lefley being the board chairperson, president and CEO (Procter & Gamble, 2010).
P&G Market Strategy and Segments
Procter and Gamble Company (P&G) products and services have penetrated more than 180 countries and territories globally. Every multinational company has a strategy,…
References
Global Top 50 brands. (2013, April). SPC, 38-51.
Procter & Gamble Co (PG) . (n.d.). Retrieved September 25, 2014, from Reuters: http://www.reuters.com/finance/stocks/overview?symbol=PG
Procter & Gamble Co. (PG). (2014). Retrieved September 25, 2014, from Stocks
Analysis on Net: http://www.stock-analysis-on.net/NYSE/Company/Procter-Gamble-Co/Analysis/Revenues
Integrated Marketing / Best and Worst Advertisements
IMC-Integrated Marketing Communication, is in practice all over the world at a very large scale. The main aim of this paper is to clarify the meaning of IMC, the impact of IMC, and how it differs from the conventional marketing communication. IMC adopts the consumer-based approach rather than the organizational-based approach, as such the focus is on paying attention to the need of the organization. IMC adopts the synergy approach over the isolation approach. Positive outcomes such as greater profitability, unique brand association, brand loyalty, customer satisfaction, cost savings and increased sales. The major impact of IMC is on brand equity and organizational approach. However, certain barriers exist for the effective implementation of the IMC program (Naem et al., 2013).
Stage 1 Creative and Not So Creative Ad
Product: Cellular Service
Creative Advertisement: IdeaInternetLagoing. India Ko no ullu banaoing (You cannot get fooled…
References
4 Ps Team. (2011). They came, We Saw and Everybody Reviewed!.4Ps Business and Marketing. Retrieved on 9th September, 2011 from http://www.4psbusinessandmarketing.com/19052011/storyd.asp?sid=4571&pageno=1
BS Reporter. (2015). Vodafone launches data plan to increase internet traffic. Business Standard Private Limited. Retrieved on 9th September, 2015 from http://wap.business-standard.com/article/companies/vodafone-launches-data-plan-to-increase-internet-traffic-115080601348_1.html
ET Bureau. (2015). Vodafone's new campaign offers consumers double the data. India: ETBrandEquity.com. Retrieved on 9th September, 2015 from http://brandequity.economictimes.indiatimes.com/news/advertising/vodafones-new-campaign-offers-consumers-double-the-data/48423328
Meena, K. and Fatima, S. (2015).The Study of Creativity and Innovation in Promotion Strategy in the New Age of Competition. Journal of Emerging Technologies and Innovative Research (JETIR). 1(5).Availableonww.jetir.org
The company operates high volume retail outlets and has adopted a saturation strategy. Yet, inventories at the retail level are kept low in order to control costs. This is facilitated by strong logistics. Deficiencies in logistics would hamper growth prospects and compromise the Starbucks Experience. Moreover, the firm's ability to translate this competency into international markets will go a long way to determining how successful the company can be in those markets, in particular with regards to the revisiting the same saturation strategy they have employed in North America.
The final core competency that helps to distinguish Starbucks is its human resources. This supports the Starbucks Experience, in that the company is consistently able to identify and train candidates to fill strict criteria within the framework of a low-paying food service job. The corporate culture and benefits package contribute to this competency, indicating that a substantial amount of thought has…
Works Cited:
Starbucks 2008 Annual Report. Retrieved June 20, 2009 from http://media.corporate-ir.net/media_files/irol/99/99518/AR2008.pdf
Some financial data from MSN Moneycentral. Retrieved June 20, 2009 from http://moneycentral.msn.com/investor/invsub/results/hilite.asp?Symbol=SBUX
No author. (2007). New Issue -- Starbucks Sells $550 mln in 10-year notes. Reuters. Retrieved June 20, 2009 from http://www.reuters.com/article/bondsNews/idUSN2131222520070821
Allison, Melissa. (2009). Moody's Downgrades Starbucks Bond Rating. Seattle Post-Intelligencer. Retrieved June 20, 2009 from http://seattletimes.nwsource.com/html/businesstechnology/2009217122_webstarbucks13.html
The ideological implications are more than obvious. The third level is the international one. The Atlantic community is now united by the same patterns of consumer behaviour and by the same need for security which contributes to the diminishment of conflict risks.
What the author does in order to bring further support for the importance of the changes which were taking place at that time is mention how the terms from the military language, such as launch day, Dday or mobilization passed into the language used by people dealing with marketing. From a war zone they passed into daily life proving that a new war was going on, that is consumption on a daily basis.
And indeed de Grazia brings into discussion the so called Detergent wars. America is the place where the first PR and advertising agencies were born. This fact was naturally a consequence of the economic realities…
Oracle supports stored programs such as stored procedures and packages. This enables the developers to centralize application logic in the database. Oracle provides powerful functions and sub-queries in its SQL statements. Developers can distribute systems by database links, materialized views and distributed queries. This feature saves much cost for developing distributed systems and applications. And there's a lot of features integrated with Oracle, compare to other database it is very expensive but it is extremely powerful and fast.
D2 is a relational database system developed by IM Corporation. It has been designed for use on large mainframe computer systems running on a variety of platforms including SunOS, Solaris, Linux, Windows 95/98/NT/2000 and HP-UX. D2 supports many variety of platforms, standards and packaging options to deliver the needs of every business D2 database delivers a flexible and cost-effective database platforms achieving demand on business applications. It further leverages the resources with…
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MySQL: The world's most popular open source database. Retrieved 20 Nov 2004, from MYSQL.Com.
There is also an inability to distinguish the product lines from that of the competitors, although the company has succeeded effectively in creating brand recognition for their products. Customer loyalty and brand loyalty of the past cannot always be counted upon to create the necessary profitability for the company.
This is obvious in the case of P & G. that the marketing strategy that the organization uses for different products differ considerably. The financial culture within an organization also affects the marketing culture in any market. Many established companies in the market spend considerable amount of time identifying the best mediums that can be used to market the products to the customer. Peter Drucker stated that markets are not passive entities beyond the control of the entrepreneur or organization. ather, they are interlinked. They can also be influenced. (Drucker, 1954)
G when establishing manufacturing plants for its products in regional…
References
Ansoff, H.I. "Strategies for Diversification." Harvard Business Review 35.5 (1957): 113-24.
Berner, Robert, and William C. Symonds. "Welcome to Procter & Gadget." Business Week 2005: 76-77.
Chandler, Alfred Dupont. Strategy and Structure: Chapters in the History of the Industrial Enterprise. Cambridge,: M.I.T. Press, 1962.
Chuang, Shin-Chieh, and Chia-Ching Tsai. "The Impact of Consumer Product Knowledge on the Effect of Terminology in Advertising." Journal of American Academy of Business 7.1 (2005): 223.
Tide
Proctor and Gamble's Distribution System of Tide channel of distributing a product refers to the product's "sequence or marketing intermediaries" that begins after the product has been formulated and created that then pass on the product to the consumer. (Principles of Marketing, 2004, p.5) Proctor and Gamble as a company has recently been commended for using agent-based distribution system modeling. This system is credited with transforming the company. (Anthes, 2003)
According to the HIDC.NewsLetter of 5 May 2004, in an article on distribution systems entitled, "Intelligent Agents "as competition increases and product life cycles shorten" traditional distribution systems "are no longer sufficient for many companies today. Instead, more and more of them are turning to collaboration in supply chains and forming networks of organizations to ensure a competitive advantage. But in such organizational networks, dense and tightly coupled activities increase the difficulty and costs of coordination. Moreover, as the…
Works Cited
Anthes, Gary H. (January 27, 2003) "Agents of Change." Computer World. Retrieved on June 16, 2004 at WWW.COMPUTERWORLD.COM" (COMPUTERWORLD
Case Study: Proctor & Gamble. (20040 New Chain Solutions Newsletter. Retrieved on June 16, 2004 at http://nutechsolutions.com/newsletter/#a4
Happi.com. (May 2002) "The Laundry Detergent Market." Retrieved on June 16, 2004 at http://www.happi.com/current/Jan024.htm
Intelligent Agents." (May 5, 2004) HIDC. Newsletter.
Judo in Action
' The meaning of judo -- an offshoot of jujutsu -- translates to something like "the gentle or yielding way" (judoinfo.com). The founder of judo was Professor Jigoro Kano, who believed that an alternative for jujutsu should be developed so that when practiced, a person practicing judo could win a contest "without injury" to the other combatant (judoinfo.com). This paper reviews and critiques the competition between product manufacturing companies -- combatants in their own right -- that compete with their innovative products and advertising campaigns. Innovations in this paper's marketing stories are intended to help raise revenue without injury to a company's bottom line.
Innovations and Competitions
hen Robert Taylor came up with Softsoap, a liquid that was designed to go head-to-head with bar soap, he knew full well that companies like Proctor & Gamble and Armour-Dial would compete with their own liquid soap products. Taylor's gamble…
Works Cited
Corts, K.S., and Freier, D. (2003). Judo in Action. Harvard Business School. Retrieved September 16, 2015, from http://www.hbsp.harvard.edu .
Hodgekiss, A. (2014). Energy drinks 'increase the risk of mental health problems and drug and alcohol abuse.' Daily Mail, retrieved September 16, 2015, from http://www.dailymail.co.uk .
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Siddique, H. (2014). Energy drinks could cause public health problems, says WHO study.
leadership styles in evidence at Proctor & Gamble and Colgate-Palmolive. The paper will begin with an examination of the different leadership theories. Of particular interest will be surveys that can identify leadership types. When looking at leader-member exchanges, the key for this paper will be to ask both leaders and followers questions to determine what leadership styles are in use at these two companies. The survey technique will be utilized.
There are four different methods of data collection, including questionnaires (surveys), interviews, observations and unobtrusive measures. The questionnaire method for this project has the advantage of being easy to gather and tabulate, and in that way it is relatively inexpensive to gather large amounts of data. This will be important given that the project requires information from many different managers in these two companies. Interviews are more in-depth, which allows for the gathering of richer, more detailed data. Observations can…
Uniform promotional messages for the products included in the same business unit can be translated by diminished costs. This aspect should not be underestimated, as promotional costs, in the form of TV, radio, paper or Internet advertisements represent an increasing share in the total marketing costs incurred by the company. By using the same promotion method, costs will be most likely cut down. Also, another important effect is the uniqueness character of the company's image throughout the world - consumers at global level could easily point out, indicate or recognize the unique characteristics of the P&G products, the features of the products that differentiate them from competition's items.
5. Innovation is the key to getting ahead of competitors. The development and launch of new products would allow the company to present their customers with higher quality and more innovative products. This way, P&G could obtain better market penetration facilities; improve…
correctly identify opportunities and threats to the products of soap and laundry detergent. Specifically, three marketing environment forces will be identified that impact this type of products. These include environmental quality factors such as sewage treatment and other environmental pollution issues in the detergent manufacturing plants, allergies to chemicals or other ingredients in the products themselves and product changes dictated by various changes in washing machines. In the essay, the author will also describe each force and analyze why and how it will impact the soap and detergent industry.
One of the primary issues that the soap and laundry detergent is the issue of pollution in the manufacture of the product. hether from a desire to avoid running afoul of government fines and regulation, to avoid litigation from issues related to pollution or to avoid bad public relations or "ecotage" (actual sabotage by environmental radicals) this issue is probably the…
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Poulter, S. (2008, June 9). Spin dry:the washing machine that needs just one cup of water. Retrieved from