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What is Communications?

The study of communications melds together the study of several different areas: language, writing, speaking, business, and psychology, just to name a few. Because it touches on so many different areas, communications majors can go on to careers in a large number of fields, such as: education, journalism, law, human resources, sociology, psychology, social work, entertainment, advertising, and international relations. Students who pursue graduate degrees in communications often focus on a particular aspect of communication.

Communications majors study on how people communicate, which involves verbal and nonverbal communication strategies. While different people communicate in different ways, there are several core theories that underlie the nature of communication. At the heart of communication is the concept of conflict; the goal of communication is to reduce, eliminate, or resolve the conflict between parties so that, even if they do not come to an agreement, they at least have an actual understanding of one another’s position. Therefore, communication breaks conflict down into two broad categories: constructive conflict and destructive conflict. As the names suggest, some types of conflict encourage communication, while others discourage communication.

Learning the strategies that discourage communication not only enables a person to avoid those strategies, but also to spot those strategies when used by others. Escalation, stonewalling, flooding, domination, retaliation, cross-complaining, defensiveness, and inflexibility are all negative communication strategies one sees in destructive conflict. Constructive conflict implies that the parties are willing to use positive communication skills and that the process becomes as important as the outcome, because the process allows the parties to gain a greater understanding of one another.

One important concept in communication is orientation. Orientation refers to an individual’s approach to communication, which governs how the person interacts with others. Orientation can influence one’s approach to conflict management as well as the communication strategies one uses. Collaboration is aimed at meeting the goals of everyone involved in the conflict. In contrast, confrontation focuses on one person’s goals and increases conflict. Integration refers to organizing characteristics and features of groups, which can lead to stereotyping. The concern with integration is that negative stereotypes can lead to prejudice if not adequately understood.

Communication often focuses on reaching a common goal or, at least, a mutually acceptable goal. To do this, communicators employ a variety of different strategies that are thought to encourage communication and collaboration. These strategies include: smoothing, accommodating, compromising, avoiding, competing, collaborating, and perhaps most significantly, forgiveness. In fact, for many aspects of communication, forgiveness is critical, as is realizing that conflict can be a productive experience.

Communication focuses extensively on group work. Many experts believe that Tuckman is correct and there are five stages of group development: forming, storming, norming, performing, and adjourning. These stages are often combined with the six steps in the problem-solving process: define the problem; determine the root cause of the problem; develop alternative solutions; pick a solution; implement the solution; and evaluate the outcome. These steps are non-linear and may flow back into each other as solutions are tested and evaluated. [ Show Less ]

 

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Strategic marketing plan for Heineken International
In the context of the internationalized economic crisis, the investors often come to place more emphasis on alcohol beverages manufacturers, since these tend to remain consistent in sales and demand registered by the public. Still, the downside to investing in this industry sector is represented by the fact that the industry is rather mature, with limited opportunities for growth and development
Paper Doctorate
Privacy vs. patriotism: ethical considerations of the USA PATRIOT Act
An examination of the U S A Patriot Act and the right to privacy. The supposed right to privacy is shown not to exist as is commonly thought, and the national security interests of the U S A Patriot Act are demonstrated as being far more pressing and important in this research paper.
Essay Doctorate
Vendor influence and knowledge gaps in ERP system implementation
There is commercial software packages called enterprise resource planning aimed at integrating different types of data and information that flows through the company. The information includes financial and accounting data, data related to human resource, data related to supply chain and data about customers. ERP systems are a great solution for the problem of business integration for managers struggling since long with nonconforming information systems conflicting operating practices, thus has become a readymade resolution for business integration problem (Davenport, 1998). The current essay is a discussion on the role of vendors in ERP implementation. Based on the review of the research on ERP implementation, the author has tried to answer the question as what vendors seem to know and not know about implementing ERP systems. And how much influence should vendors have in an organization's ERP decision?"
Essay Doctorate
Mobile device security implementation and wireless vulnerability threats
This paper talks about the different factors that can affect mobile security and what steps should be taken to prevent them. It explains in detail about what is needed for implementing security such as software and a change in user behavior to ensure that unauthorized users and hackers do not have access to the device as well as the network in which it operates.
Essay Doctorate
Negotiating a group vacation: scheduling, location, and budget
We are all familiar with the process of negotiation: We have each been engaging in negotiations since we were young children asking to stay up just five more minutes before going to bed. However, despite the fact that by the time that we are adults we have each engaged in probably thousands of negotiations, few people have ever stopped to analyze exactly what goes on in a negotiation. This paper examines the steps of a negotiation that I myself was involved in. This negotiation centered on a vacation that I was trying to arrange with a small group of friends. The following analysis lays out the steps that are followed in a negotiation regardless of whether the topic is intrinsically inconsequential or momentarily serious.
Essay Doctorate
Innovation strategies at 24-Hour Fitness and organizational success
Innovation is important for any business in any industry, yet it is easy to become complacent and to forget about the needs of innovation as long as the money keeps coming in. If a company continues to make sales, pay its employees, and turn a profit for shareholders, investing the time, energy, and resources into effective innovation can be difficult.
Essay Doctorate
Environmental and health impacts of wind power as renewable energy
The greatest challenge of the 21st century is filling the gap between energy demand and supply with clean, reliable and green source of energy. Energy is very essential and it is in material form in everything that is around us. The opportunity cost of obtaining the energy that we require is the impact that is made on our environment. Some energy sources have greater impacts while others have relatively lesser ones. All sources of energy affect the environment in one way or the other. There is absolutely no such thing as an entirely clean source of energy. (Boyle & University, 2004)
Essay Doctorate
Marketing campaign for Lipo-Down supplement in Singapore
Outline of MarCom Campaign- The Republic of Singapore is a SE Asian City State known for its strong commitment to education, modernization, and cleanliness. Over 5 million people live in Singapore, boasting the 3rd…
Essay Doctorate
U.S. national interests and instruments of power under Obama
As President Obama stated in his addresses to Congress in February 2009, the most important problem that the country faced was the economy, which was in the worst recession since the 1930s. This affected both domestic and foreign policy, since the country would probably have to reduce military spending and its commitments overseas as it did during the Great Depression, so for the Obama administration economic recovery was the primary goal. He did promise that "the weight of this crisis will not determine the destiny of this nation" (Obama Address, 2009, p. 1). He promised that the government would deal with unemployment, lack of affordable housing and health care, a failing education system, energy self-sufficiency, revival of the auto industry, an unfair tax system, and weak regulation of the financial system, so that the recession would not be endless. In
Essay Doctorate
Applying Deming's quality management principles to Subway Restaurants operations
Subway Restaurants is a privately-held corporation with estimated annual revenues in the $5B range, operating 45,000 locations throughout 100 countries globally. Subway is a subsidiary of Doctor's Associates, a company founded by company founded by Peter Buck and Fred DeLuca in 1965 with a $1,000 investment in a sandwich shop on Long Island, NY (Nawrocki, 2006). Market share varies significantly by country and region of the world, with their largest market share being in the U.S. and throughout North America, with nearly 35% of total available market for quick service restaurants (QSR) in this region. Their market share through Europe and the Middle East is small, and growing quickly given the brand identity becoming more universally known The company's production and operations department is responsible for translating the strategic plan into a series of strategies and programs, enabling their fulfillment in the process. The intent of this analysis is to evaluate Subway's continual quest for quality, with specific focus on the production and operations management function. There are many aspects of quality management from the enterprise-level in QSR businesses in general and foodservice specifically (Field, 2009). And while quality management benchmarks and programs are often put into place for all types and variations of businesses that serve food, in the QSR industry has continually adopted and relied o the 14 points from Dr. Edward Deming with regard to production and operations management (Blair, 1997). The Subway Restaurants' Production and Operations Management departments are heavily reliant on these principles with communication being the most critically important of all to their success. The intent of this analysis is to illustrate how Subway is attaining critical quality goals while at the same time strengthening their business to be more resilient in the face of significant economic and industry change.