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Competitive Analysis for the Bean
Before opening a coffee shop, called The Bean, at the Yokosuka Naval Station, Japan, it is necessary to consider the competitive environment. A competitive analysis looks at the competition that exists within the proposed market, this requires the identification and consideration of the types of firms and products that 'The Bean' will need to effectively compete with if the venture is to be successful. The competition may be divided into different types of competition; the first category will direct competition, firms that are seeking to compete in the same market with the same, or a very similar product. Firms that are competing for the same market, with a differentiated product will also provide competition. It may also be argued that the firm will also compete with companies that provide a different product, but satisfies the same customer needs (substitute products) (Mintzberg et al.,…… [Read More]
industry and competitive analysis? Why is it important? Competitive environment involves the actions of rival firms, buyer behavior, supplier related considerations and so on. They are important because they are the factors and forces that have the biggest strategy shaping impact on the company. To conduct industry and competitive analysis there are seven questions that must be asked and answered? Understanding the nature and purpose of each one of these questions is essential. What are the industry's dominant features? What kinds of competitive forces are industry members facing, and how strong is each force? What forces are driving industry change, and what impact will these changes have on the competitive intensity and industry profitability? What market positions do industry rivals occupy? Who is strongly positioned and who is not? What strategic moves are rivals likely to make next?
What are the key factors for future competitive success? Does the outlook…… [Read More]
Industry and Competitive Analysis
Google offers services three industries. The first industry is the internet industry, through Goole search engine, Gmail and Google Adwords as product offerings. Secondly, there is the computer software industry through Chrome OS, Picasa, Google Earth and Picasa as product offerings. This service works in tandem with the mobile operating software industry as Google bought Android. Third, there is the consumer electronics industry with Google offering Chromebook, Google TV and Nexus as product offerings. One of the distinctive elements of these industries is the proliferation of technology in the market. With the increase in innovation, these industries face the trend of having new products offerings and services in the market, which prompts the need for more products and invention. In addition, there is a greater increase in consumer preference, which prompts the need to ensure that consumer needs are satisfied. This is why Google…… [Read More]
Roughly $3 trillion remains on the sidelines and as a known quantity in the institutional market (albeit a somewhat faded one), the firm stands to capture at least a portion of that capital when it finally goes back to work.
The firm also has a chance to benefit from the great demographic shift from wealth accumulation (retirement saving) to wealth distribution (retirement income) in the United States and Western Europe. Provided Alliance Bernstein has retirement income products in place, it stands to go on generating fees from its existing accounts for decades to come, or even win flows from other fund complexes that have not considered the need to deliver income.
Unlike many U.S. asset managers, the firm also has a viable brand identity outside North America. Alliance Bernstein is actively expanding its presence in U.K. retirement plans and while it has pulled out of some marginal markets like New…… [Read More]
Discuss the competitive rivalry between the two companies
The auto industry is one of the most competitive industries in the world, with more and more classes and types of vehicles being manufactured and unveiled every year. Two of the leading companies in this industry include General Motors and Ford. The intense rivalry between Ford and General Motors is considered to be the mother of all competitions, with the rivalry starting out as early as 1908. The two companies have been contesting it out for returns, market share, and also boasting rights. In the contemporary business setting, these two major firms in the auto industry are battling a serious content over market share. In particular, General Motors is presently the leader in general, however there continues to be debate as to who is the actual winner. In accordance to statistics, General Motors has a market capitalization of $50.9 billion whereas Ford…… [Read More]
Business of Dillard's, Inc.
With retail operations in more than half of the states, it is reasonable to suggest that most Americans are not only familiar with Dillard's, Inc. and its line of quality products, they have personally shopped there in the recent past. Founded 78 years ago, Dillard's has weathered economic downturns and changes in consumer preferences to emerge as a leading national retailer that enjoys a solid brand reputation for quality and customer service. To determine the facts about this company and its business operations, this paper provides the history and background of Dillard's, a brief history of the firm, a description of its product lines and business, a brief description of industry in which it operates and an analysis of its vision and mission statements. An evaluation of Dillard's core competency and the firm's strategy is followed by an assessment of the firm's overall strategy. In addition,…… [Read More]
Firearm Accessory Identification Software
Factors that affect demand, supply, and equilibrium prices in the market in which the competitor organization operates
There are numerous factors that will ultimately affect both the supply and demand for firearm software. The first, and often most contentions factor is that of regulation. Over the recent events of school shootings, terrorist attracts, and the controversial "stand your ground law," regulation will have a profound impact of firearm adoption and usage. This will directly impact the use of accompanying firearm software. egulation, or the prospects of regulation, helps bolster firearm demand as consumer flock to purchase firearms before regulation is implemented. This concept has occurred on numerous instances directly after a publicized school shooting or attack. Gun ownership tends to increase dramatically as consumer fear regulation. This bodes well for firearm software manufacturers over the short-term as they can raise prices on the belief of lack…… [Read More]
In terms of Interfunctional Coordination, the company I work for is average, there is not a strong level of functional coordination to deliver customer value; rather the concentration is on creating stand-alone superstar products that carry other divisions financially.
The triad of Customer, Competitor, and Interfunctional Coordination that comprise the definition of a market-oriented culture (Narver, J. & Slater, S., 1990) are essential for competitive differentiation and competitive advantage. Further, the combining of these factors contributes to an organization becoming more agile and capable of responding to market conditions. The essence of competitive advantage is in aligning internal strengths or core competencies with external market opportunities while minimizing threats (Christiansen, C., 2001).
Narver, J. & Slater, S. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54/4, 20-36. etrieved December 3, 2007 from EBSCO Host database.
Christiansen, C. (2001) the past and future of competitive…… [Read More]
Competitive Analysis and Positioning Strategies
Why do strategies fail?
The main reasons behind the failure of strategies are wrong execution practices. Some aspects of a strategy aren't really addressed. Bad strategies produce disappointing results. However, it should be noted that some good strategies also fail. It is much harder to figure out how things went wrong when a good strategy fails. Although good planning is obviously desirable; and indeed putting the strategy in action, few management chiefs really make an effort to fine-tune the process and leadership aspects that lead to the realization of the anticipated results. It is the lack of know-how in the execution of strategies that leads to the failure of, even, great strategies. The consequences are often grave.
One of the common identifiable reasons why strategies fail is to allow a strategy objective to change with time. Another common reason why strategies fail is because there…… [Read More]
Thus, the competitive intelligence assisted the company to align its strategic plan as well as keeping executive informed about the key element of decision-making. The company also derived advantages from market intelligence advantages and the advantages assisted the company to understand the market activities and competitive market environment. Typically, Avnet also used the competitive intelligence to create a Strategic Leverage Matrix (SLM) that the company literarily plots to understand the competitors in 2X 2 matrixes. Using this strategy, the company was able to understand the sales growth and the working capital of the competitors. The CI process includes:
Plan and Collect
Analyze and Access
Using CI analysis, the company will able to analyze the industry and be able to make an informed decision about the market and the competitors.
The report shows how the Avnet could use the competitive intelligence tool to achieve a competitive…… [Read More]
The author of this report is asked to look at a competitive market and its main business that leads or otherwise exemplifies the sector. The sector that will be looked at is retail. The far and away leader of this retail market is Wal-Mart but they have three competitors in the form of Target, Kroger and K-Mart/Sears, that each compete against Wal-Mart in their own way. Despite the fact that they are in the same general line of business, they each have their own niche that they target.
Niche of Each Business
Wal-Mart's clear objective is to sell in bulk at low prices. They deal heavily in the grocery and hardline sectors and are very aggressive discounters in both markets. In half a century, they have risen a nascent retail to a worldwide juggernaut that employs more than a million people in the United States alone and nearly…… [Read More]
The bargaining power of suppliers
Suppliers have a relatively high bargaining power. On a market like organic foods, suppliers are very important for companies' activity. In other words, they practically depend on their suppliers.
As a consequence, suppliers represent the most important environmental factor of influence for Whole Foods, and the same situation applies in the case of any organic foods company. This business consists mainly in the raw materials that the company uses to produce the goods it sells under this brand. The company's activity depends on the quality of the raw materials, and on any potential delays from suppliers. The prices negotiated with suppliers have a direct impact on the production costs, and on the end-user price.
The company's strong position on the market in ensured by the numerous strengths the company benefits from. First of all, the company is renowned by the quality of…… [Read More]
Attracting more customers and gaining financial advantage over the competition as profits would increase
Forces the company to drastically reduce costs, meaning that product quality could suffer demises
Can achieve either of cost advantage or differentiation
Addresses a niche market
Product uniqueness which allows for the charging of a premium price to cover for the additionally incurred expenditure
Additional costs which will reduce overall financial gains (they will however be recuperated from the premium price)
7. Description of the Selected Strategy
Based on the analysis conducted at the previous stage, it becomes obvious that the most adequate course of action at this stage is that of implementing differentiation strategies. These actions basically translate into the promotion of new products onto existent markets, meaning that Porter's differentiation strategy is the analogue of Ansoff's product…… [Read More]
272). However, the authors do not include a counterbalance to such arguments -- longer seasons also can result in viewer attrition of interest, the competition from other sports beginning while the season sprawls on, and the anger of fans if they feel that their team has been unfairly treated by new rules.
The authors do acknowledge there are also psychological facilitators of interest in sports besides win-loss competition, and could have treated this critical issue with greater depth. The hope that the underdog will triumph can create a psychological perception of competition that occasionally, as in the case of the recent SuperBowl between the undefeated New England Patriots and the New York Giants, is substantiated in fact, especially in the selective memory of sports fans (Sanderson & Siegfried, 2003, p. 261). The local desire to have a winning team and fan loyalty will also factor into the success of creating…… [Read More]
Competitive Market Analysis to Determine the Product's Potential Success
Issues that the automobile industry faces that affect its competitiveness and long-term profitability
The relevance of a competitive strategy for Car Company A is to establish a position within the 4-cylinder engine car market. This will help the company to compete with Toyota Corolla (LE) 1.8L four-cylinder engine competitive forces. As a potential entrant, Car Company A is at a disadvantage in capital markets. Unless it penetrates the Cylinder engine market through diversification, its four-cylinder car will be at an inherently riskier position than the established (LE) 1.8L four cylinder engine of Toyota (Maxton & Wormald, 2013). This will be reflected in the risk premiums Car Company A will be forced to pay to attract capital.
Car Company A will face barriers because other players like Toyota enjoy economies of scale in the industry. This means a decline in a product's…… [Read More]
This is in direct contrast to the efforts afforded by the leagues to try to reduce competitive advantage all around. One reason why the teams with larger media and crowd resources do well could be the fact that as more talented players are able to move into free agency, they seek higher and higher compensation and attention through larger media and crowd outlets (Grant, 1991). A very talented player may not want to play in a small town because there would theoretically be less exposure to media and fans, and as a marketable good or commodity, that player knows that his or her talent would not be compensated for as well as it could be in a larger town.
The basis for argument with ottenberg's presentation of competitive advantage mitigation lies in the basic economic theories that govern other markets. It is only logical that these theories be applied to…… [Read More]
2. Is it ethical to send an attractive employee to a bar to "hang out" with a competitive employee in the hopes of getting information? Again, this is quite dependent upon the situation. If one "assigns" the attractive employee to participate in espionage as part of their job duty, and it is fully disclosed, then it is not necessarily unethical -- any more than sending someone to shop for a brand of beer at a bar in order to get others to purchase, etc. If the competitive employee gives information, then the ethical onus is on them, their agreement and their conscience. Now, that said, this assumes the attractive employee is only there to "hang out." if, however, it goes further than that, and sexual favors are offered for information, or blatant lies are told (not simply by omission, but by direction), then the behavior is unethical because it has…… [Read More]
The modifications in the policies of the company's retail trade customers represent important risks that can lead to increased dependence on some of the retailers in developed markets. Another important risk is determined by the global manufacturing activities.
Although these companies develop and implement different strategies, some of the risks associated with their business are common. This is because some of these risks are determined by the international business environment that establishes the conditions in which these companies develop their activity. Some of the most important risks that these companies addressed in 2000 are represented by entering new markets. The potential presented by developing markets determined these companies to make investments in regions like Asian countries. Another important risk during that period was represented by companies' inability to retain important employees. This means that their human resources strategies did not reach the established objectives. In addition to this, the dependence…… [Read More]
Competitive Intelligence eport: Barclaycard
Today, Barclaycard has grown from its relatively humble beginnings in 1966 to become one of the leading credit card companies in the United Kingdom with more than 10,000,000 cardholders as well as almost nine million cardholders abroad. Although the company has enjoyed a steady increase in the number of cardholders and Barclaycard has been a first mover in introducing new technologies into its business plan in recent years, this growth has not been without some problems and many of its customers are loudly complaining about poor or nonexistent customer service, exorbitant fees and faulty security measures. Taken together, it is clear that Barclaycard has done a few things right while managing to stumble over its success at others. To identify what the company has done right and wrong, this study provides a review of the relevant peer-reviewed and scholarly literature as well as various online sources…… [Read More]
Analysis of an Organizational Vision
Describe the company and its vision statement.
Toyota Motor Corporation, established in 1937, is an automotive company that has grown to become one of the biggest organizations in the world. Toyota designs, manufactures, assembles and retails vehicles in approximately 190 nations and regions across the globe. Toyota Motor Corporation is a multinational corporation with its main center of operations situated in Aichi, Japan. Since its establishment, the corporation had significantly grown and developed to become the largest car manufacturer in the world.
The vision statement of Toyota is:
“Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the…… [Read More]
Analysing Organisation: Using relevant theoretical perspectives frameworks, critically analyse organisation choice.
Analyzing organization is the process of assessing the organizations systems, functionality and capacity so as to increase the organizations performance, efficiency and overall output. This is done by using various theories and models whose aim is to understand the structure of the organization, technology and behavioral relationships Bate, Khan, & Pye, 2000.
This should be a periodic and detailed activity that assists the organizations management to identify any inefficiency or problems that may have risen and have not been dealt with the management will then come up with strategies to deal with them.
Compulyzed Telecommunications is a telecommunications company dealing with telephone, cabling, and internet provision services for both home and corporate clients. Compulyzed Telecommunications had an increase of 1.7% operating profit in the fiscal year 2011 as compared to the previous year this was…… [Read More]
32, and Pepsi's ratio is .29. These are close, but suggest that Pepsi is actually able to generate more revenue for every dollar of property and equipment it owns.
This makes sense given the operational differences at these companies; as noted above, Coca Cola does not actually own or operate all of the production elements for its products, thus it makes sense that is has much lower property values than its rival Pepsi, which is more fully integrated (Coca Cola, 2012; Pepsi, 2012). This also suggests, however, that Pepsi's revenue generation and overall value is more tied to its physical properties, plants, and equipment than is Coca Cola, meaning expansion could ne more costly for the company (Palepu, 2007). In this way, productivity might not transfer into long-term efficiency and profitability, which is something both investors and competitors should consider.
If determining human resource and plant/equipment productivity was…… [Read More]
This is a positive factor for the sales of bird feeders but also a negative element by way of creating competition for the Solar Bird Feeder.
The company can combat this particular factor by providing widespread marketing of its product and information to the consumer about why it is better than the other products on the market.
Below is a diagram of the five forces and how they are interlinked. It also illustrates how they are all linked to the center factor which is the competition in the industry rivalry. http://en.wikipedia.org/wiki/Porter_5_forces_analysis
The Solar Bird Feeder Company must create an analysis of the market and industry if it wants to remain competitive and viable in the growing bird feeder industry. In the analysis there are many factors to be considered including the elements of the micro and the macro environment issues. The Solar Bird Feeder Company must examine these elements…… [Read More]
Zara Case Analysis
Zara: IT for Fast Fashion is a unique case study in that it powerfully illustrates how a lack of IT integration and process efficiency can over time force an organization into complacency, lowering the standards of performance due to a lack of real-time market and operations data and analytics. The POS terminals that are running on a discontinued version of the Microsoft DOS operating system is a metaphor of the entire company's approach to using IT more effectively. Adopting a more agile IT architecture based on the Software-as-a-Service (SaaS) platform is needed. Integrating ordering fulfillment, distribution and manufacturing is needed.
Zara's management teams are being pulled in spe4rate directions as the company continues to aggressively expand, operating 11,558 stores in 45 countries as part of the Inditex group, 550 of which are branded as Zara stores. Inditex is on pace to open one store a…… [Read More]
Others feel Five Forces is too cumbersome in its need for data and heavy-duty analysis and does not fit today's rapidly changing, dynamic market.
So where do we go with this thought that some of today's tools may not suffice as the market moves faster and companies need these dynamic, flexible analytical tools to update their strategies?
Where Is the Field of Strategy?
Disruptive Innovation? Four actions framework? Factor conditions? Demand conditions? Preemptive strategies? Five Forces? Ten Schools? Are any of these concepts/theories new and innovative? Do they pave the path toward the future of corporate and competitive strategizing? The answer is probably yes...and no.
It is difficult to find a brand new strategizing tool or model or school that is not just a rehashed version of our current standard, and quite effective, methods to analyze strategies. One innovative strategy to arise out of an existing concept is "lue Ocean."…… [Read More]
Mission and Vision tatement Analysis
Linking Wal-Mart's Mission and Vision to Their trategic Goals and Objectives
Assessing the Link Between Wal-Mart's Financial Performance And Its trategic Goals
Wal-Mart Competitive and Marketing Analysis
Wal-Mart Marketing Analysis
Potential Wal-Mart Merger & Acquisition trategy
Incentive and Reward trategies for Wal-Mart Employees
Evaluating How Current trategies Define Ethicacy Levels at Wal-Mart
Wal-Mart Ratio Analysis
Income tatement Analysis, 2007 -- 2012
Analysis of WalMart Corporation
Mission and Vision tatement Analysis
All internal systems, processes, external stakeholder management initiatives, supply chain management, sourcing, quality management and merchandising initiatives in WalMart revolve around the fulfillment of the expectations they create with their customers daily. Their Low Price Everyday (LPED) value proposition permeates their entire value chain, galvanizing it around the mission of delivering exceptional value on a consistent basis to customers. The mission and vision of WalMart rely on LPED as the catalyst and unifying…… [Read More]
Apple Inc. Investment Analysis and Recommendations
Apple Inc. is an American multinational company specializing in designing and producing mobile telecommunication devices that include iPhone, computer software and hardware, Apple TV, Apple Watch, iPod, and other electronic devices. Apple was incorporated and publicly registered in 1977. Headquartered in California, Apple is one of the most successful American companies in term of revenue with the annual revenue reaching $233.7 billion at the end of 2015 fiscal year. On February 2016, Apple recorded $521.3 billion worth of market capitalization. While Apple designs the bulk of their products in the United States, the company's manufacturing plants are located in China. Apple also operates in Europe, Japan, Canada, and Latin America. (Apple Inc. 2015).
Board of Directors
Apple Inc. Board of Directors is overseeing by the company CEO (Chief Executive Officer) and other competent senior management. The Board oversees the day-to-day operations of the company…… [Read More]
online grocery industry is as a competitive a market as the brick and mortar grocery industry, maybe even more so. Many of the same competitors that operate traditional grocery establishments are also competitors in the online environment. Many of the competitors are quite adept at marketing and a competitive analysis will likely show that their brick and mortar expertise has translated well in the online environment.
Three of the most prolific competitors include alMart, Target and NetGrocer. alMart, of course is an international firm with profits of approximately $127 billion in 2013. Target is rather paltry in comparison with a total revenue (as compared to alMart's total profit) of approximately $73 billion. Even though NetGrocer has less than $1 billion in revenue it is still the fourth largest online grocer in the industry. It would seem, therefore, that the two competitors most worrisome to Amazon (who is rated as the…… [Read More]
Big Dog |
Economic: According an April 2004 American Pet Products Manufacturers Association, Inc. (APPMA) news release, pet owners are projected to spend "$2.2 billion for other [pet] services" in 2004 (Veter, 2011). That's a small portion of the more than $34 billion they will spend on all classes of pet care and product spending in 2004. The same APPMA news release reports that consumer spending on pet products has doubled from $17 billion to a projected $34 billion since 1994 when the APPMA first began tracking pet industry statistics.
Social: The sales strategy will be to develop a list of happy past customers who are willing to act as referrals for Big Dog. Once this list is developed, their names will be given out when a prospective client calls (May, 2009). The advantages of pet foster care are so obvious relative to kennels that it will not…… [Read More]
Strategic and Financial Analysis of Office Depot
Office Depot Strategic Analysis
Porter 5 Analysis
Office Depot Strategies
Office Depot Profitability
In a contemporary business environment, a strategic planning is one of the effective tools that an organization employs to achieve competitive market advantages. This paper carries out a strategic analysis of Office Depot, and identifies Office Depot as one of the Fortune 500. While Office Depot has recorded a consistent increase in total revenues, however, the company has recorded a net income loss in the last three years. The findings of the SWOT analysis and Porter 5 analysis reveal that Office Depot lacks distinct competencies to differentiate itself in the market. Typically, product differentiation, cost leaderships, and resources capabilities are the effective tools to achieve strategic market advantages. Although, Office Depot has resources, however, the company lacks effective strategic planning to achieve competitive market advantages. The…… [Read More]
Mission and Vision Statement Analysis
Linking Wal-Mart's Mission and Vision to Their Strategic Goals ands Objectives
Assessing the Link Between Wal-Mart's Financial Performance And Its Strategic Goals
Wal-Mart Competitive and Marketing Analysis
Wal-Mart Marketing Analysis
Selecting An Appropriate Strategy (low cost, differentiation or niche) For Maximizing Organization's eturn on Shareholders
Potential Wal-Mart Merger & Acquisition Strategy
Incentive and eward Strategies for Wal-Mart Employees
Evaluating How Current Strategies Define Ethicacy Levels at Wal-Mart
Wal-Mart atio Analysis
Income Statement Analysis, 2007 -- 2011
Wal-Mart Capstone Analysis
Mission and Vision Statement Analysis
The foundations of the Wal-Mart value chain and its global success is predicated on how well this company aligns every internal system and strategy to their unique value proposition of Low Price Everyday (LPED) leadership. This unique value proposition galvanizes the mission and vision statement of Wal-Mart and is one of the foundations of their success and continued growth.…… [Read More]
New Marketing Plan
Overview of Company
Dawn is a startup company that plans on making the most of the prospect that is the entrance into retirement age of the Baby Boomer generation. The company perceives this as a business opportunity to offer services to this population. In particular, the company will serve as a housing community that offers the product package or services to active seniors who have attained 55 years of age and above. This will encompass assisted living that could be partial or full-time, depending on the needs of the client. Dawn intends to not only offer these services, but also other amenities that will make life comfortable for the adult patients. The company plans on setting up its premises in Boston. The following is a marketing plan that is purposed on creating a profitable business model for the company.
Market esearch Strategies
The company will make use…… [Read More]
Due to these concerns and the ethicacy of industrial espionage was closely evaluated through the early 1990s by the U.S. Congress and the Economic Espionage Act of 1996 was passed to protect the rights of corporations to keep their trade secrets, confidential details about customers, pricing, and supply chain specifics protected (ichardson, Luchsinger, 2007). This has also had a significant effect on the types of advanced analytics software applications companies can use to monitor their competitors online, the use of competitive intelligence gathering practices that are potentially unethical including the purchasing of customer lists and advanced customer data from online services when the company has not released it for use in the public domain (ichardson, Luchsinger, 2007). The ethics of customer monitoring are today leaning more towards using publically available data on the Internet and in print. Using advanced analytics software it is also possible to interpolate which consumers are…… [Read More]
competitive market environment that Victorian Diary Giant operates by answering four questions in the case. Victorian Diary operates under the perfect competitive market. In the last few years, the firm has cut the milk prices by 8.5% making the new price to move to $4.50 per kilogram leaving farmers at break-even level because of the glut of the milk in the world markets. While 8.5% cut of price is relatively good, however, the struggling famers does not achieve much comfort from the new price.
Competition occurs when there is a rivalry among firms producing similar products. In the competitive environment, firms always try to take away the market shares of other firms. However, a perfect competitive market is the kind of market where firms are price taker. The following requirements operate in a perfect competitive market:
Firms operating in the market produce identical products,
There are no barrier to enter…… [Read More]
Kraft Foods' Competitive Strategy
Kraft Foods is a one of North America's largest packaged food companies. To reach its current competitive position the organization is changed to great deal of the last decade, with increased focus on the core products, and the sale or spin-off of the non-core divisions, for example the sale of the frozen pizza division 2010 to Nestle, and in 2012 the demerger of Mondel-z International (Kraft Foods, 2014). This has left the company with a high level of focus in selected product categories and North American markets. The shift in the company's focus has impacted on the way in which they compete, but despite this change narrowing of focus, the organization still be seen as one which serves the mass market, with some type of Kraft Food product 90% of all households in the United States, 99% of all households in Canada (Kraft Foods, 2014).
2.…… [Read More]
This research paper examines the organizational design of the Coca Cola Company and describes its structure of organization. The organizational structure of the Coca Cola Company is clearly unique. Regional managers employed by the company are given powers to make decisions. The company has ensured that it responds quickly to the changes in market demands by allowing localized decision making. The management at higher level is, consequently, given the time they need to think through long term strategies and plans. Although Coca Cola has made significant efforts to reinvent its brand and products on the market, its growth has slacked in recent day. There is an indication that the company should rethink its strategy for products if it is to remain relevant and competitive on the market. This study sums up by pointing out the changes recommended to keep the company growing fast.
It is evident that…… [Read More]
Competitor Analysis and Competitive Strategy
The competitor analysis for the Kia-Motors has been conducted in order to analyze and identify the key factors related to the strengths and weaknesses of its competitors i.e. Toyota and Dacia Automobiles. The competitive strategies are being suggested for Kia-Motors in order to grow its business in Turkey and attract customers and carry out production processes in ways that ensures the profitability and competitive advantage in the long run.
Analysis of Competitors
Suggested Competitive Strategy
Suggested Competitive Strategy
Kia-Motors with the sales of 2.75 million in the year 2013 is 33.88% owned by the Hyundai Motors and is known widely for its product Kia-Optima and Cadenza. The company possesses strong market position with respect to the quality that it has been providing to its customers. The company has followed the competitive strategy for pricing at which product quality…… [Read More]
At present, I am a graduate student at the Information Systems Department with a 3.7 GPA. Over the course of pursuing my master's degree, I have become increasingly aware of the importance of competitive intelligence (CI) in the business world. With this in mind, I have decided to apply to the certification program in CI to enhance my current studies and marketability as an employee once I graduate.
The success of companies such as Google and Apple have proven that knowing what customers want and need -- even if they cannot fully articulate their desires -- is critical to remaining competitive in the new global marketplace. CI as a field enables businesses to analyze and understand what attributes consumers desire in a product or a service in a data-driven and analytic fashion. The organization can then use such information to develop a competitive advantage. CI enables an enterprise…… [Read More]
Apple Case Study
Competitive strength assessment of Apple's computer business
A competitive assessment of Apple reveals that Apple has these factors everything ready devices, design and innovation, &D oriented, and greater vertical and horizontal integration. Apple has made its devices be everything ready, which reduces the consumer's headache in sourcing for software or additional hardware to suit their individual purpose. Ensuring that the devices are ready for the consumer's use also offers the consumer the confidence to purchase and use the computers. Consumers are willing to pay premium prices provided they know they can get all they need in one device (Pavlou & El Sawy, 2010), and they will not have to search for additional hardware and devices. This differentiation has offered the company competitive advantage over its computer rivals. The design of the computers are attractive, and they are easy to use. Innovation has ensured that the company…… [Read More]
The company selected is Dar Almanthour for Fragrance. The company was established in the year 2000 by the owner, Mr. Therar AlTararwa. The key products retailed by the company comprise of Bakhour, perfumes, scents, perfume oil and designed boxes for formal events. It started off with his friend at work wanting to sell his own made up fragrance and offered Mr. Therar AlTararwa to sell these fragrances to his family and when he did Mr. Al Tararwa saw an opportunity that selling these fragrances made money and so he wanted to get in the game he bought dozens of fragrances from his friend and made a guy sell them and he had his percentage of the sales. So then and there, Mr. Al Tararwa saw an opportunity and offered his friend money to sell him the mixture ingredients of the fragrance so he can open up a fragrance…… [Read More]
XM has taken a more target product strategy, attempting to increase depth of programming services over the pervasive offering of devices. Industry analysts have commented that Sirius is now competing with Apple and their iPod series based on the breadth of their devices (Sirius Satellite adio Investor elations and SEC Filings 2008). Sirius' approach to personal satellite players has only been marginally successful and clearly given the operations expenses shown in Table 1's analysis of Income Statements. The breadth of the product line is forcing Sirius to also develop expertise in supply chain operations and fulfillment, two series of business processes that are significantly different than broadcasting and entertainment. Having to contend with a value-based business model with entertainment channels while also concentrating on a price-based model that must focus on continual price reductions forces Sirius into multiple and often confusing accounting systems and practices. It is highly recommended that…… [Read More]
family oriented community park on a land that is currently not serving any purpose. This unused land is currently being used for deposition of waste products and therefore is not being monitored properly by the government as well. Since it is open land, many useful services can be built upon it. The park will be created in the state of Virginia and in Fairfax County. The site that is chosen for the creation of the park is suitable for this purpose. It should be noted that this land is near crowded residential sector, which is in need for another park. This project will aim for the creation of recreational objects such as swings, skating rink and basketball court for the children. Furthermore, a community center will also be added near the park. Lastly, there will be creation of a cafe or eating-place in the park as well.
Business Need and…… [Read More]
Emerging Smart Grid
A smart grid is an electrical grid that utilizes information, data analysis and communication technology to collate data from the behaviors of suppliers and consumers, as well as production, to find the most efficient, reliable, cost-effective, and sustainable way of distributing electricity. This paper is a focused on the competitive intelligence paradigm of the topic using both utility and technology vendors as examples.
We find that when using a smart grid, there is a unique opportunity to move the utility industry into a new era in line with the demographics and psychographics of stakeholders -- namely, greener, more sustainable, and less expensive. When in place, using a smart grid can benefit the utility company and subscriber by providing a more efficient way to transmit power, less down time due to natural or other disasters, reduced operational costs, reduced peak demand spikes, and improved security. Smart grid technology…… [Read More]
New Marketing Strategy for Caribou Coffee
To survive firms need to adapt and change in line with the general marketplace. Many successful firm have been able successful deal with dominant competition and high levels of challenge. One firm which faces these challenges is Caribou Coffee, although the second largest coffee house chain in the U.S. it is an underdog when compared to Starbucks, with just over 400 stores across 18 states in the U.S. and 203 stores in 10 international countries, many of which are franchises (Caribou Coffee, 2016). The company has faced some setbacks due to the high level of completion within the coffee house market, closing some 80 stores in 2013, and a further 88 were converted to Peets Coffee and Tea (Leavitt, 2014; Leonard, 2013). This indicates the firm needs to…… [Read More]
World is Flat" is taken from a metaphorical point-of-view to highlight the development and advancement of technology in the world. The author, Thomas Friedman, asserts that the world has become flatter because technology together with other factors has turned the world into a smaller place. The author describes the manner in which technology has made the world become more competitive and elucidates what is necessary to compete in this new world that is deemed flat. For instance, Friedman offers a description of how manufacturing firms have relocated the location of their plants to international areas to make the most of cheaper labor and raw materials.
This is towards objective of coming up with products that are cost-effective and more competitive in the marketplace. This particular aspect of outsourcing has disseminated into the service industry also. Friedman describes various instances where tax returns of companies in the United States are accounted…… [Read More]
UEFA Certificate in Football Management -- The Turkish Edition
Each participant is expected to submit his/her assignment for Module 1, 2 & 3 by the 07.05.2017 directly to IDHEAP project manager. Participants should provide concrete evidence facts and references) to consolidate observations and assess the feasibility of the recommendations made. We emphasise the fact that these observations should be personal ones, drawn from their own assessment and not necessarily reflecting those of their institution. You are expected to write 250 words or more) for each of the questions.
Criteria for Grading Assignments
Assignment grades will be communicated three weeks after they have been submitted which will give participants ample opportunity to take into consideration the constructive feedback they have been given and use this to improve their subsequent submission. The criteria for grading are listed in the table below.
Criteria for Grading Written Assignments
Clear presentation…… [Read More]
Mission and Vision Statements and the Company's Strategic Direction
esearch the challenges the organization is facing consider the objectives the organization has established for revitalization;
Evaluate the mission and vision statements to determine whether these statements align with the objectives of the organization (this requires research to identify new objectives);
Mission Statement & Vision Characteristics
Comparison Article & Mission Statement
Mission Statement Critique
Quality products & services
Broad in scope
Increased differentiation through marketing portals
Great value for customers
Are dynamic in orientation
Provided where & when customers want products & services
Finely balanced between specificity & generality
This objective is achieved
Build positive, lasting relationships with customers
Arouse positive feelings & emotions
Shop Your Way and FitStudio
Be a preferred & trusted resource for products & services
Generate the impression that the firm is successful, has direction, and is worthy of time, support, and investment
Genius Award…… [Read More]
SWOT analysis for Apple
Apple has a name renowned throughout the world as a pioneer of technological innovation and an extremely loyal customer base. There are people who will wait in line for hours to buy the newest Apple product and purchase virtually whatever Apple manufactures. Apple also has a reputation for producing quality products, as honed by its founder Steve Jobs for many years. Its iPhone, iPod, iPad, and other devices dominate the market in all their respective spheres. Apple has fanatically dedicated employees who are willing to work 60-70 hours per week to bolster Apple's creative offerings (Orlitzky, 2016, p. 6). Apple is extremely efficient in its use of organizational resources in generating new research and development, which results in considerable financial savings for the organization (Orlitzky, 2016, p. 7).
The sudden loss of Steve Jobs meant that the guiding creative force which had shaped Apple's…… [Read More]
Management philosophy refers to an individual's opinion regarding to the best management practice. In other words, a management philosophy is the best strategy to communicate the work ethics to organizational employee, which can serve as a mission statement to serve as a guideline to perform management duties. My management philosophy is to provide guideline, leadership, direction, as well as delivering a good example to the subordinates. In other words, my management philosophy is to design an environment that will assist me to lead employee productively. I have been able to achieve productivity from the employee through conflict management, provide encouragement to low performing employees, as well as rewarding a strong performer among employee.
The objective of this paper is to discuss my management philosophy.
My management Philosophy
My management philosophy is to set a good example to influence other employee's to work diligently through decision making, planning, organizing, leading, controlling…… [Read More]
In the present day, casino resorts are amidst the most perceptible hospitality business operations across the world. The casino industry has had an astonishing and remarkable growth over the years. In particular, the casino industry is by far one of the most considerable developments in the hospitality industry, in the course of the past thirty years or so. Its coming together with the lodging and hospitality industries has been significant and astounding. It can easily be pointed out that the biggest hotels across the globe are casino resorts, which are located in the Strip of Las Vegas (Walker, 2013).
Some of the aspects that sets apart the casino industry from other hospitality entities, and gives it a competitive advantage is that aside from the casino itself, the industry offers a full spread of entertainment, lodging, food and beverage, and also retail services. Different from other hospitality entities, the…… [Read More]
Marketing Analysis Strategies and Techniques
Keeping products and services relevant to the rapidly changing needs of prospects and customers is a daunting task. The need for keeping products accurately positioned as customers' needs change, continually evaluating and fine-tuning competitive position, monitoring and evaluating customer perceptions are all critical for creating a cohesive strategic marketing plan (Silverblatt, Korgaonkar, 1987). Distribution channels also must be continually evaluated and analyzed as to their effectiveness in serving customers and delivering profitable operations to a company as well. The intent of this analysis is to identify the different types of analysis used by marketers to determine product positioning, competitive position, customer perceptions, and distribution channel analysis.
The essence of effective product positioning strategies take into account the value delivered by a company with its products and services, how they differ from direct competitors and substitutes, while taking into account the motivations and unmet…… [Read More]
The intent of this analysis is to discuss the key industry drivers that are creating opportunities and threats for Netflix (NASDAQ: NFLX), in addition to defining the future of the mail-based and online movie rental subscription service. Competition from Video-On-Demand (VOD) services offered by cable television companies including Time Warner Cable, Comcast and others, combined with kiosk delivery network Redbox and the vertical integration of lockbuster are fundamentally reordering the industry today
(Netflix Investor Relations, 2013). Competition continues to accelerate as each of these competitors invest in research & development (R&D) to increase the performance and reliability of their individual services.
Of the myriad of economic factors that impact their business, Netflix senior management is most concerned and tracks through weekly reporting the level of consumer spending on entertainment in aggregate and for DVID, game and video rental specifically (Netflix Investor Relations, 2013). Additional external factors…… [Read More]
These core competencies are the focus of the recommendations given to McDonald's for the resolution of the described problems. By striving to improve their core competencies, McDonald's will be able to improve the customer service they offer to customers considerably as well as to satisfy their customers better Hammer & Stanton, 1999()
Improving production consistency
The big secret behind the success of McDonald's is that the company has long strived to embrace innovation and striving to achieve consistency in the operations of its outlets. Since the "Made for you" production process has been tested and assured to be a workable process for McDonald's this should be implemented on a storewide basis despite the huge upfront expenses to be incurred by the company. These upfront expenses will be compensated by the huge returns and improvements in quality of customer service that come from the company's use of this new production system…… [Read More]
This could bring a flood of new competitors to the market. Verizon is working with other wireless providers to gain preferential access to new wavelengths. Previous auctions, including the 2007 auction of the 700 MHz spectrum that Verizon won, came with open-access rules. Verizon is battling the FCC with regards to the regulator's desire for openness rules on all bandwidth, something Verizon considers a threat to be actively combated (Singel, 2009). As a whole, the regulatory environment has become less favorable to the wireless industry of late, with the FCC taking a more active role in micromanaging the industry (Corbin, 2009).
An analysis of the competitive environment using Porter's Five Forces model reveals that the competitive environment for Verizon is moderately challenging. There is strong buyer power. The main driver of buyer power in wireless is the low switching cost between providers. Buyers are also savvy and have…… [Read More]
market case analysis for Verizon FiOS TV offered by Verizon Communications. The analysis consists of product, pricing, promotional, and distribution strategies which Verizon Communications should follow in order to operate in the industry in the most competitive and profitable way. The analysis of industry and competition is also given as a part of marketing research strategy.
Verizon Communications is one of the leading communication services providers in the World. Its major products and services include Verizon FiOS TV, FiOS Internet, FiOS Digital Voice, set-top box, and receiver sets. This paper presents a marketing analysis for Verizon FiOS TV -- one of the most successful communication services offered by Verizon Communications in the United States and some other countries. Verizon FiOS TV is a high quality fiber optic cable network for home television entertainment. Verizon Communications offers its Verizon FiOS TV in all the major cities and towns of the United…… [Read More]
Competitive Forces Analysis for Gilt Groupe
Five Forces Analysis of Gilt Groupe company
Many managers look at competition too narrowly. According to Michael Porter, there are different forces of competition that should be looked at by any business. A business will not gain a return on investment of the forces are too intense in the industry. When the competitive forces are favorable, many of the companies in the industry are profitable. When formulating a strategy, the manager needs to understand that some forces are stronger than other forces. These strong forces will determine the industry's profitability. Focusing on the strong forces more than the weak forces, allows a manager to develop a strategy that will ensure the business remains profitable. An industry's structure will set the industry's profitability in the end and will provide a model for influencing and anticipating competition and profitability. The five competitive forces identified by Porter…… [Read More]
Case Analysis - Howard Schultz Starbucks
CASE ANALYSIS-HOWAD SCHULTZ STABUCKS COFFEE COMPANY
Case Analysis - Howard Schultz Starbucks Coffee Company
Starbucks Corporation is the first organization to specialize in marketing and retailing of specialty coffee in the world. Established in 1985, Starbuck operates in more than 50 countries, and the company sells varieties of coffee and tea beverages through the company trademark. In addition to the Starbucks trademark, the company portfolio also includes Starbucks VIA, Seattle Best Coffee and Tazo Tea. The vision of Starbucks Corporation is to become one of the most recognized respected brands in the world, and the company has tried to achieve this goal by expanding outside the United States. Between 2007 and 2011, the company has been able to increase its net revenue by more than 24%. At the end of 2007 fiscal year, the company recorded the net…… [Read More]
Competitive Advantage Analysis: How well does the proposed service meet the demands of the market compared with the competition?
The proposed service meets the demands of customers by providing them with products that can be customized. This helps them to create procedures that are effectively monitoring their bottom line results and objectively analyzing the impact of various activities. The below product -- market matrix is illustrating how this can help to give the firm a competitive advantages over others inside the marketplace. ("Top 100 Accounting Firms," 2012) ("Home," 2012)
Product -- Market Matrix
Market Penetration: The market that will be penetrated is the various segments of individuals and businesses that need customizable solutions. The primary competitors in this segment include: Deloitte & Touche, KPMG, Price Waterhouse Cooper and Grant Thornton.
Market Development: Currently, competitors offer similar kinds of products and services to customers. This means that the firm…… [Read More]
Gap Pesti and SWOT Analysis
In this section, I am doing a PESTI and SWOT analysis of GAP Inc. The goal of a PESTI and SWOT analysis is to evaluate the performance of a firm by using their financial statements[footnoteef:1]. In a PESTI and SWOT analysis you can determine the value of a firm by looking at its profitability and its growth. I will be using SWOT analysis and cash flow analysis to assess GAP's performance. After analyzing GAP I will forecast the next ten years based on our findings. [1: AmCham, eal Economy-Egypt. (Source: MoFT, January 2003 and Central Egyptian BankCEB, February 2002).]
I can either look at SWOT for GAP over several years to determine the success of the firm or I can compare the SWOT of GAP to other firms in the same industry. These SWOTs allow us to relate the financial numbers to the business…… [Read More]
Coca Cola -- External Analysis
An external analysis of Coca-Cola (NAICS # 312111 -- Soft Drink Manufacturing) requires scrutiny of the specific industry environment with Porter's 5-Forces model and examination of the larger business environment through a PEST analysis. In his interview on YouTube, Porter speaks of the five factors of Competitive Rivalry, Threat of New Entrants, Threat of Substitute Products, Bargaining Power of Suppliers, and Bargaining Power of Buyers. He also discusses the underlying forces for each factor, examining the Airline Industry, in which all five factors are strong, and the Soft Drink Manufacturing Industry, in which all five factors are "benign," essentially making the Soft Drink Industry "a license to print money" (Harvard Business Publishing, 2008). Porter stresses the importance and flexibility of his five forces, which keeps an organization focused on "underlying fundamentals" so the organization's leadership is not tricked or trapped by the latest trend or…… [Read More]