Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Industry and Competitive Analysis
Industry Analysis
Google offers services three industries. The first industry is the internet industry, through Goole search engine, Gmail and Google Adwords as product offerings. Secondly, there is the computer software industry through Chrome OS, Picasa, Google Earth and Picasa as product offerings. This service works in tandem with the mobile operating software industry as Google bought Android. Third, there is the consumer electronics industry with Google offering Chromebook, Google TV and Nexus as product offerings. One of the distinctive elements of these industries is the proliferation of technology in the market. With the increase in innovation, these industries face the trend of having new products offerings and services in the market, which prompts the need for more products and invention. In addition, there is a greater increase in consumer preference, which prompts the need to ensure that consumer needs are satisfied. This is why Google and its rivals constantly update their products, in order to suit the preferences of consumers (Buganza and Della Valle, 2010).
Competitive Analysis
Google faces intense competition from different companies and in different markets. The following is an analysis of different companies that substantially rival products and services offered by Google (Perreault et al., 2015).
1. Facebook Inc.
With respect to social networking, Facebook is deemed as the most preferred company to go to. In particular, the platform/site makes it possible for users to share information, post videos and photos as well as connect with other users through their social profiles....
Facebook significantly rivals Google in the area of advertising, which is one of the main revenue sources of the firm. Presently, Facebook Inc. has more than 1.4 billion active users every month (Sun, 2015). Therefore, it offers Google a great deal of competition as it makes it the most prominent source of advertisement on social media for consumers. The efficient and modernized app for Facebook together with its capacity to quickly grow a hidden network of third-party apps and website by means of particular sign-ons goes on to offer intense competition to Google. More so, it is imperative to point out that social networks developed by Google such as Pyra Labs, Orkut social network and Google Wave service have all been unsuccessful in posing a challenge to Facebook (Market Line, 2015). Restricted accomplishment of Google's social networks is a competitive shortcoming particularly as the social platforms carry the advantage of attracting greater advertising and are projected to grow further. Directly contending with established players such as Facebook for social network user base continues to be a demanding undertaking for Google (Market Line, 2015).
1. Apple Inc.
Apple competes with Google on the mobile operating system market. Google entered into this particular market through the acquisition of Android. Android enjoys numerous distinctive advantages and is now a principal player in the operating systems' market. This mobile operating system is utilized by several mobile phones. Apple competes with Google on this…
References
Buganza, T., & Della Valle, E. (2010). The search engine industry. In Search Computing (pp. 45-71). Springer Berlin Heidelberg.
Market Line. (2015). Company Profile: Google Inc.
Perreault, W., Jr., Cannon, J., & Mccarthy, J. (2015). Essentials of marketing: A marketing strategy planning approach (14th ed.). New York, NY: Mcgraw-Hill.
Stark, J. (2015). Product lifecycle management. In Product Lifecycle Management (pp. 1-29). Springer International Publishing.
Google's mission is to "organize the world's information and make it universally accessible and useful" ("Google Company,") to everyone in the broadest feasible sense. Since its creation, Google has surpassed excellence in every sense. Though it offers search in a single language only, Google offers a number of products and services in several languages. One can find an assortment of advertising and web applications for the accomplishment of all kinds
Additionally, the risk factor is something to take into consideration. Firms that have very high debt ratios are not only closer to insolvency, but because they are riskier will also have higher borrowing costs. There is little to choose form in terms of solvency between these companies, but the higher debt ratio at Microsoft will ultimately be better for investors because more of their money is returned in the
The company showed a global reach early, adding numerous language versions around the world. In 2000, the company reached 18 million search queries per day and officially became the world's largest search engine ("Google, Inc." paras. 11-14). The company now sought to address its need for income by introducing a keyword-targeted advertising program for another source of revenue. The company partnered with Yahoo! And with other partners, such as China's
Google might be one of the most iconic and most cataclysmic company of the last fifteen years or so. Starting as a simple search engine, Google has been able to evolve more rapidly and with more success than any other company imaginable. When it comes to the future, one can only look at the history and background of Google to provide clues as to how the company is likely to
After an eleven year investigation against Microsoft claiming it was trying to monopolize the web, the company finally settled with the Justice Department. Even though Microsoft was required to implement changes, the company maintains its dominance and has grown larger while being responsibly and adhering to the antitrust laws. The Potential U.S. Case Against Google An antitrust suit was filed against Google this year claiming the search giant is violating the
Google is an information services company that makes most of its money in online advertising. The company owns the world's #1 website by traffic (Google.com) and several other top websites in Blogspot and its nation-specific search sites (Google.de, etc.). Google has a number of different product/service offerings including online advertising, the Chrome web browser and the Android mobile operating system. Revenues last year were $37.9 billion and net income was