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Competitive Strategies and Government Policies
Carnival Cruise Line:
Carnival Cruise Line is a British-American cruise line headquartered in Florida, United States. It is one of the top ten cruise lines owned by Carnival Corporation & plc -- the largest operator of cruise ships in the world. Carnival Cruise line has the largest fleet size of 24 ships among all other subsidiaries of the Carnival Corporation. These ships provide deep sea cruising as well as coastal or inland cruising of 3 to 18 days to a number of famous and beautiful tourist destinations; including Caribbean, Hawaii, Bermuda, Fiji Islands, Bahamas, Panama Canal, Alaska, Mexican iviera, South America, New England, Europe, Canada, etc. (Carnival, 2013).
Carnival Cruise Line is famous for its less expensive, short size, and Las Vegas-style decor. There are various on-board facilities for the passengers that make their journey memorable and highly enjoyable. These facilities include restaurants, cinemas, swimming…
Carnival, (2013). About Us. Retrieved on May 24th, 2013, from
Dowling, R.K. (2006). Cruise Ship Tourism, eBook. Wallingford: CABI.
Gaughan, P.A. (2005). Mergers: What Can Go Wrong and How to Prevent It, e-Book. Hoboken: John Wiley & Sons
Klein, R.A. (2002). Cruise ship blues: the underside of the cruise industry, 1st Edition. Gabriola Island: New Society Publishers.
Competitive Strategies of Google and Microsoft
The Battle for the Future of Search:
Comparing the Brilliant, Competitive Cultures of Google and Microsoft
Both Microsoft and Google have emerged as catalysts of remarkable growth in the high technology industry. Each of these companies have a very unique, finely-tuned series of strategies for managing the innovation processes, including the steps each rely on for creating new services. Each also has shown remarkable success at delivering exceptional disruptive innovations in their core markets and globally across the consumer markets as well. This inevitable track record of success isn't an accident; there is a fierce level of intensity and competitiveness both within the company cultures themselves and across their vast, global ecosystems of suppliers, customers and shareholders. And both of these companies are looking to dominate the lucrative online advertising business models now showing the potential to be multibillion dollar businesses over time (Finkle,…
Badawy, A.M. (2008). The Google story. Journal of Engineering and Technology Management, 25(3), 230.
Cusumano, M.A., & Gawer, A. (2002). The elements of platform leadership. MIT Sloan Management Review, 43(3), 51-58.
Dollinger, M. (2006). The search: How Google and its rivals rewrote the rules of business, and transformed our culture. Business Horizons, 49(5), 426-426.
Finkle, T.A. (2012). Corporate entrepreneurship and innovation in silicon valley: The case of Google, inc. Entrepreneurship Theory and Practice, 36(4), 863-884.
The factor for the major success of Microsoft in developing operating systems is that they usually tolerate a third party to write a program for them. Windows has managed to stay on top of its game because it has a variety of programs where one can choose from compared to MacOS distributions. Windows joined their forces with many programmers. Currently the danger of substitute systems of operation is at a low level. Microsoft faces great threat from Internet browsers. In this field, alternative products are growing fast; if Microsoft is to survive, it has to make a major facelift to IE. Apple does not have a great share in this field, but covers up for this sector with the profit from multimedia products (Cushman, & King, 2001).
How each would continue to thrive
When Apple needs to employee new personnel, they should not rely on an individual's work experienced but…
Betz, F. (2001). Executive strategy: Strategic management and information technology. New York: J. Wiley.
Beyazitoglu, F. (2010). Business Marketing - the case of Microsoft. Mu-nchen: GRIN Verlag GmbH.
Hill, C.W.L., & Jones, G.R. (2010). Strategic management theory: An integrated approach. Boston, MA: Houghton Mifflin.
Cushman, D.P., & King, S.S. (2001). Excellence in communicating organizational strategy. Albany: State University of New York Press.
net, 2006). The power of buyers is the impact that customers have on an industry. In general, when buyer power is strong, there exists a market in which there are many suppliers and one buyer. Under such market conditions, the buyer sets the price. uyers are strong if there are a few buyers that take up the entire market share, and are weak if the product producer can take over his own distribution and retailing. The "bargaining power of suppliers" is the strength of the position of sellers, and whether there are many or a few. A producing industry requires raw materials such as labor, components, and other supplies, leading to buyer-supplier relationships between the industry and the firms that provide it the raw materials used to create products. In other words if suppliers have an influence on the producing industry, such as selling raw materials at a high price…
Bass, B.M. (1985). Leadership and Performance Beyond Expectations. New York:
Bass, B.M. (1996). A new paradigm of leadership: An inquiry into transformational leadership. Alexandria: U.S. Army Research Institute for the Behavioral and Social Sciences.
Dusen, S. (2006). The Manufacturing Process of the Footwear Industry: Nike vs.
competitive strategies that can be used. The three generic strategies are to pursue cost leadership, differentiation or status as a niche product. Cost leadership reflects a strategy that emphasizes the pursuit of high volumes, a very high level of efficiency and results in large market share with low margins as a path to profitability. The underlying logic is that there is always a large market for a cost leader, so high volumes will be achievable. Differentiation is roughly the opposite, where the company seeks to cultivate special traits that differentiate the product or brand from its competitors. This differentiation allows the company to charge more, because it reduces the consumer propensity to substitute, which means that consumers are less price sensitive. Differentiation is sometimes pursued strictly as an exercise in branding, but some companies also use innovation. A company like Apple will use both innovation and branding in pursuit of…
Badenhausen, K. (2013). Apple dominates list of world's most valuable brands. Forbes Retrieved November 18, 2013 from http://www.forbes.com /sites/kurtbadenhausen/2013/11/06/apple-dominates-list-of-the-worlds-most-valuable-brands/' target='_blank' REL='NOFOLLOW'>
Competitive Strategies and Government Policies
Merger of Publicis and Omnicom
The mergers are a risky yet profitable venture most companies consider today for the purpose of growth. In the airline industry, two biggest players are considering to merge in order to benefit from the workforce, market and competencies of each other. But the government regulations do not allow easily doing so. There are many hurdles in getting perfect match for merger and then to make it operational. Likewise, Publicis and Omnicom have merged becoming the biggest marketing agency in the world. The merger is global success since Publicis is based in France and Omnicom is an American organization and these companies bring $23 billion revenue and 50% networks of industry at single platform (O'Leary, 2013). These two companies serve companies from different corners of the world. The clients include Coca Cola, Master Card, and Visa. The challenges of the merger…
O'Leary, N., (2013), "Publicis and Omnicom Take Merger Road Show to London Analysts,"
Retrieved from: http://www.adweek.com/news/advertising-branding/publicis-and-omnicom-take-merger-road-show-london-analysts-151545
Perry, M.K. And Porter, R.H., (1985), "Oligopoly and the Incentive for Horizontal Merger," The
American Economic Review, 75(1), 219-227
Businesses Competitive trategies
Wal-Mart and Tesco
Explain why the strategies, which they have chosen, are appropriate and describe the capabilities and competencies, which would be required for each of the two business units?
Wal-Mart strategy to maintain low prices has resulted coveted success comes and the eventual use as a cost advantage of increasing its stock volume. This has resulted in low costs and increased prices. This cost-oriented focus has been logistically useful. The company is leading the path of developing sophisticated procedures that drive down the cost of logistics early enough compared to other companies. Wal-Mart has enhanced these capabilities and systems in regions all over the country to a point that it is impossible to slow down or stop the rural-based chains (Langabeer & Napiewocki, 2011). This strategy has enabled different markets to have access to products produced by Wal-Mart: they can easily create new services and products.…
multi-brand sector of retailers
According to the GE matrix, Tesco and Wal-Mart received an assurance of government support for grand entry into multi-retailing countries. The companies received the assurance from the heads of Industry and Commerce ministry during an annual global forum on economic (Gottschalk, 2007). The future of Wal-Mart is bright because it is pursuing studies on the conditions before they make the entry in the new retailing markets. On the other hand, Tesco is seeking clarifications
Targeting and Segmentation
Market Driven Strategies
Value Chain Analysis
Store Location and Store Atmosphere
Marketing and Sales
The study is based on the analysis of Next etail Clothing in Denmark. Next is a United Kingdom-based company. In the study a complete analysis of the retail mix is carried out and the reasons for their success have been highlighted.
NEXT etail clothing Copenhagen, Denmark has been selected for the assessment. NEXT is a retail chain with over 500 stores in the United Kingdom. NEXT has a directory of a home shopping catalogue and website with over 3 million customers who participate actively in their activities. NEXT International has a presence all over the world and has over 180 stores all across the world. NEXT has a website service for…
Lynch, R (1997), Corporate Strategy, Financial Times Management, London
Wilson and Gilligan (1998), Strategic Marketing Management, 2nd Edition
Oxford Doyle (1998), Marketing Management and Strategy, 2nd Edition
In a free economy, a multitude of firms compete for the business of the same customer segment. Therefore, if a firm is to succeed in attracting and retaining the maximum number of customers from the targeted segment, it must develop and successfully execute a strategy that has a distinct competitive advantage over its rivals. Thus, a competitive strategy is defined as a plan that attempts to define a position for the business, which utilizes the competitive advantages that the business has over its competitors (American Marketing Association, 2004).
Of course, it is important for any competitive strategy to focus on competitive advantages, which can offer customers greater value, either by means of lower prices or by providing a greater benefit or service that justifies a higher price. In other words, it is key that a competitive strategy is consumer centric. Developing a competitive strategy, therefore, involves closely analyzing…
American Marketing Association. "Competitive Strategy." Dictionary of Marketing Terms.
Accessed July 6, 2004: http://www.marketingpower.com/live/mg-dictionary-view667.php
Nickols, F. "Competitive Strategy: The Basics a la Michael Porter." Accessed July 6, 2004:
Companies that do not make such a choice run the risk of being caught in the middle. They may be good at everything, but excel at nothing. In business, however, success comes from developing competitive advantage, in particular sustainable competitive advantage. Firms therefore should focus their limited resources on excellence in one particular area, and be the best in the industry in that area.
In Porter's generic strategies, a firm that is neither a cost leader nor adequately differentiated will be beaten by other firms on both counts. By falling in the middle, the firm essentially condemns itself to failure by virtue of having no source of competitive advantage -- nothing compelling to offer the consumer.
In that respect, Porter agrees completely with Treacy and eiresma. Their value disciplines also speak directly to what a firm can potential offer to customers, or from where they can derive a competitive advantage.…
No author. (2007). Porter's Generic Strategies. QuickMBA.com Retrieved April 4, 2009 from http://www.quickmba.com/strategy/generic.shtml
No author. (2009). Value Disciplines Model. Value-Based Management.net. Retrieved April 4, 2009 from http://www.valuebasedmanagement.net/methods_valuedisciplines.html
Attracting more customers and gaining financial advantage over the competition as profits would increase
Forces the company to drastically reduce costs, meaning that product quality could suffer demises
Can achieve either of cost advantage or differentiation
Addresses a niche market
Product uniqueness which allows for the charging of a premium price to cover for the additionally incurred expenditure
Additional costs which will reduce overall financial gains (they will however be recuperated from the premium price)
7. Description of the Selected Strategy
Based on the analysis conducted at the previous stage, it becomes obvious that the most adequate course of action at this stage is that of implementing differentiation strategies. These actions basically translate into the promotion of new products onto existent markets, meaning that Porter's differentiation strategy is the analogue of Ansoff's product…
Kotelnikov, V., Differentiation Strategy -- How to Survive in the Era of Hypercompetition, 1000 Ventures, http://www.1000ventures.com/business_guide /differentiation_strategy.html' target='_blank' REL='NOFOLLOW'>
Competitor Analysis and Competitive Strategy
The competitor analysis for the Kia-Motors has been conducted in order to analyze and identify the key factors related to the strengths and weaknesses of its competitors i.e. Toyota and Dacia Automobiles. The competitive strategies are being suggested for Kia-Motors in order to grow its business in Turkey and attract customers and carry out production processes in ways that ensures the profitability and competitive advantage in the long run.
Analysis of Competitors
Suggested Competitive Strategy
Suggested Competitive Strategy
Kia-Motors with the sales of 2.75 million in the year 2013 is 33.88% owned by the Hyundai Motors and is known widely for its product Kia-Optima and Cadenza. The company possesses strong market position with respect to the quality that it has been providing to its customers. The company has followed the competitive strategy for pricing at which product quality…
Bondoc, M.D., & Banuta, M. (2007). Changes in the Romanian automotive parts sector in the context of globalization.
Coman, A., & Ronen, B. (2009).Focused SWOT: diagnosing critical strengths and weaknesses.International Journal of Production Research, 47(20), 5677-5689.
Drummond, G., & Ensor, J. (2006).Introduction to marketing concepts.Routledge.
D'Silva, D.A., & Patil, A.S. (2008). Lean Manufacturing.
Kraft Foods' Competitive Strategy
Kraft Foods is a one of North America's largest packaged food companies. To reach its current competitive position the organization is changed to great deal of the last decade, with increased focus on the core products, and the sale or spin-off of the non-core divisions, for example the sale of the frozen pizza division 2010 to Nestle, and in 2012 the demerger of Mondel-z International (Kraft Foods, 2014). This has left the company with a high level of focus in selected product categories and North American markets. The shift in the company's focus has impacted on the way in which they compete, but despite this change narrowing of focus, the organization still be seen as one which serves the mass market, with some type of Kraft Food product 90% of all households in the United States, 99% of all households in Canada (Kraft Foods, 2014).
CSI Market, (2014), Kraft Foods, accessed at http://csimarket.com/stocks/competitionSEG2.php?code=KRFT
Kotler Philip; Keller Kevin, (2011), Marketing Management, Prentice Hall
Kraft Foods (2014), Home Page, accessed at http://www.kraftfoodsgroup.com
Kraft Foods, (2014) 10=k, accessed at http://ir.kraftfoodsgroup.com/secfiling.cfm?filingID=1545158-14-3&CIK=1545158
Mission and Vision Statements and the Company's Strategic Direction
esearch the challenges the organization is facing consider the objectives the organization has established for revitalization;
Evaluate the mission and vision statements to determine whether these statements align with the objectives of the organization (this requires research to identify new objectives);
Mission Statement & Vision Characteristics
Comparison Article & Mission Statement
Mission Statement Critique
Quality products & services
Broad in scope
Increased differentiation through marketing portals
Great value for customers
Are dynamic in orientation
Provided where & when customers want products & services
Finely balanced between specificity & generality
This objective is achieved
Build positive, lasting relationships with customers
Arouse positive feelings & emotions
Shop Your Way and FitStudio
Be a preferred & trusted resource for products & services
Generate the impression that the firm is successful, has direction, and is worthy of time, support, and investment
Characteristics of the Mission Statement. Retrieved from http://www.zainbooks.com/books/management/strategic-management_6_characteristics-of-a-mission-statement.html
Gutman, B. (2012, May 18). Sears explains its success in content marketing. Forbes. Retrieved from http://www.forbes.com /sites/marketshare/2012/05/18/sears-explains-their-success-in-content-marketing/' target='_blank' REL='NOFOLLOW'>
That is not so much a contradiction of the research but a limitation of it in terms of applicability to practitioners running small manufacturing companies.
Critique of Environmental Scanning: Frequency and Scope
Beal (2000) bases his methodology for assessing environmental scanning on twenty eight specific items that CEOs of 101 small manufacturing companies responded to as part of the research effort, and later analyzed them using factor analysis. Using Varimax rotation in factor analysis to explain variances across the results, company's management capabilities and resources (.824) and company's financial capabilities and resources (.811) were found to be the greatest two factors across all twenty-eight measured in terms of explaining variations in environmental scanning resulting impact on related environment/competitive strategy alignment. Scanning multiple situations or events occurring in an environmental sector will be positively related to environment-competitive strategy alignment, which is the second hypothesis of the research project (H2) looks at…
Beal, R (2000).Competing effectively: Environmental scanning, competitive strategy, and organizational performance in small manufacturing firms. Journal of Small Business Management. 1, 27-476.
Competitive strategy is the bedrock on which companies base business decisions to reach their targets and achieve profitability. Formulating and implementing strategies in international business is much more complicated and difficult task than doing so in home or familiar markets. Competitive strategy deals with the development of abilities by a firm to keep ahead of competitors in the fields in which it operates. Firms develop competitive edge in global markets by possessing certain assets, abilities or characteristics. The primary elements of competitive advantage are the critical offer, the significant operating factors and the firm's strategic resources. (ennett and lythe, 2002) Corporate strategies and international marketing strategies are linked closely and have a bearing on business performance. (rown, 1994)
While some companies focus on a single source of competitive advantage, it is common for many firms to opt for a combination of options to be flexible and attain the…
Ahlberg, J; Garemo, N; Naucler, T. (1999) 'The Euro: How to keep your Prices Up and your Competitors Down', The Mclliney Quarterly, Volume: 2
Bennett, R. (1996) 'Relationship formation and governance in consumer markets: Transactional analysis vs. The behaviorist approach', Journal of Marketing Management, Volume: 12; No: 6
Bennett, R. (1999) 'International Business Frameworks', Second Edition, London: Financial Times/Pitman
Bennett, R and Blythe, J. (2002) 'International Marketing: Strategic Planning, Market Entry and Implementation', London: Kogan Page
Examining U.S. Airways it is apparent that the organization does not have superior profits to other airlines; the 10-k for 2012 showed a net profit of 4.61% to 2012, while the firm has a better profit margin compared to some other airlines, it is lower than some other airlines, including American Airlines and Southwest (Yahoo Finance, 2013). As it is not have a superior profit margin the company is not a firm with a cost advantage. Therefore, this leaves the competitive advantage of differentiation.
Examining the organization in order to identify ways in which the service is different from competitors indicates that the service levels in the firm are not a source of differentiation. In 2007 in a consumer report U.S. Airways was ranked as being the worst for the customer service that was provided, where it gained only 5/30 marks of food, 10/30 marks the comfort and…
Baye Michael, (2007), Managerial Economics and Business Strategy, McGraw-Hill/Irwin
Mintzberg Henry, Ahlstrand Bruce, Lampel Joseph B. (2008), Strategy Safari: The Complete Guide Through the Wilds of Strategic Management, Financial Times / Prentice Hall
US Airways, (2013) 10-k, [online] retrieved 11 March 2013 from http://www.usairways.com/en-U.S./aboutus/investorrelations/secfilings.html
Yahoo Finance, (2013), U.S. Airways, [online] retrieved 11 March 2013 from http://finance.yahoo.com/q?s=LCC&x=52&y=18
Quest Diagnostics Competitive Strategy
Quest Diagnostics is a company that has a lot of potential in Turkey based on its experience in other countries. The company mainly focuses on patients and physician services with the aim of making health care more effective. Turkey as a country has a challenge of having fewer doctors or medical practitioners than in other countries. However, the country has a growing GDP, with a considerable amount being spent on healthcare. Quest Diagnostics stands a chance to benefit from increased spending as the GDP improves. Consequently, the number of older adults in the country is increasing and more diagnostic procedures will be required to deal with issues associated with lifestyle diseases. The analysis focuses on the competitive advantage that Quest Diagnostics has in Turkey.
Competitive Strategy and Target Market
The competitive strategies that Quest Diagnostics should use are the cost leadership and focus. The company should…
Aslan, D. (2013). Aged population is increasing in Turkey: a situation analysis. Acta Med, 2(23), e5.
Deloitte. (January 2014). Healthcare Industry in Turkey. Retrieved from http://www.invest.gov.tr/en-US/infocenter/publications/Documents/HEALTHCARE.INDUSTRY.pdf .
Jordan-Tank, M. Kanchi, V. (2017 April 19). Success factors in Turkey's Elazig healthcare PPP. The World Bank. Infrastructure & Public-Private Partnerships Blog. Retrieved from http://blogs.worldbank.org/ppps/success-factors-turkey-s-elazi-healthcare-ppp .
DYNOMITE Haircuts Stage
This case study concerns the needs and objectives of a particular business known as Dynomite Haircuts. Dynomite Haircuts first opened in a college town where it was the only business of its kind in a 10-mile radius. This was ideal as it allowed the company to establish roots, gain a solid reputation and client base and begin to expand in a marked and concerted manner. Now there is a much higher level of competition which has developed over time in this area. In spite of this increased competition, the business is still performing well. However, it could be performing even better: it could still reach a higher level of competition and effectiveness necessary to bring in a higher level of revenue. The areas that need to be improved are: scheduling, supply ordering, inventory management, collecting customer information and marketing. Once these areas are improved, and these obstacles…
Ehmke, C. (2014). Strategies for Competitive Advantage . Retrieved from arizona.edu: http://ag.arizona.edu/arec/wemc/nichemarkets/05competitiveadvantage.pdf
Mindtools.com. (2014). Porter's Five Forces. Retrieved from mindtools.com: http://www.mindtools.com/pages/article/newTMC_08.htm
Porter, M. (2008). Competitive Strategy. New York: Simon and Schuster.
Product Returns is a third process area that Imperial Tobacco has to contend with, specifically from its distributors and channel partners. Typically Tobacco products are returned if a specific lot of tobacco or packaging has been found to be defective. There have at times been product recalls as defined by governments. A third reason for product returns is when a product has been discontinued and Imperial is not willing to pay price protection to cover the distribution partners' inventory carrying costs until they are sold. The Product Returns process begins with the issuance of a Return Material Authorization (RMA) that specifically states how much of a given product is being returned and for what reason.
The RMA is then sent to the distributor who then ships back the tobacco products to Imperial. Once the products have arrived back at the company, if they are defective, they are sent to Quality…
The concept of the five forces is rooted in the idea that these are the five forces that influence whether an industry or company can be profitable. A company, when formulating its strategy, will seek to find ways to shift these forces and manipulate them in ways that allow the company to be profitable, preferably sustainably profitable. As Porter (2008) elaborates, the five forces that shape competitive strategy are the bargaining power of buyers, the bargaining power of suppliers, the threat of new entrants, the threat of substitutes and the intensity of rivalry within the industry.
About the Company
The company to which the five forces will be applied is Tesla Motors, the electric car maker. Tesla is a relatively new player in the industry, has a tremendous reputation with respect to product quality, but has yet to turn a profit, has a tremendous bleed rate, but it…
Bershidsky, L. (2016). Millennials are buying cars after all. Bloomberg. Retrieved May 14, 2016 from http://www.bloomberg.com/view/articles/2016-01-04/millennials-are-buying-cars-after-all
Hard, A. (2016). Apple car rumor roundup: Here's everything you need to know about Project Titan. Digital Trends. Retrieved May 14, 2016 from http://www.digitaltrends.com/cars/apple-car-news/
MSN Moneycentral: Tesla Motors. Retrieved May 14, 2016 from http://www.msn.com/en-us/money/stockdetails/financials/fi-126.1.TSLA.NAS?ocid=qbeb
Porter, M. (2008). The five forces that shape competitive strategy. Harvard Business Review. January 2008, 79-93.
A directional strategy is a strategy to take the organization in a specific direction. For example Pepsi bought a ussian diary as part of its strategy to create a $20 billion nutrition business. This is not related to market conditions as such, just a focus on growing an area of business. In contrast, an adaptive strategy is one where the company needs a strategy to adjust to some sort of change in the marketplace. An example of this would be an old-school grocery store adding more organic foods to its shelves in response to that market trend.
A market entry strategy is a strategy used to enter a market. There are several of these: exporting, licensing, joint venture, and direct investment (QuickMBA, 2010). These work for entering new domestic markets as well. New products or changes to existing products would also qualify, perhaps, as entering a new market.…
QuickMBA. (2010). Foreign market entry modes. QuickMBA.com. Retrieved February 6, 2014 from http://www.quickmba.com/strategy/global/marketentry/
QuickMBA. (2010). Porter's generic strategies. QuickMBA.com. Retrieved February 6, 2014 from http://www.quickmba.com/strategy/generic.shtml
Competitive Market Analysis to Determine the Product's Potential Success
Issues that the automobile industry faces that affect its competitiveness and long-term profitability
The relevance of a competitive strategy for Car Company A is to establish a position within the 4-cylinder engine car market. This will help the company to compete with Toyota Corolla (LE) 1.8L four-cylinder engine competitive forces. As a potential entrant, Car Company A is at a disadvantage in capital markets. Unless it penetrates the Cylinder engine market through diversification, its four-cylinder car will be at an inherently riskier position than the established (LE) 1.8L four cylinder engine of Toyota (Maxton & Wormald, 2013). This will be reflected in the risk premiums Car Company A will be forced to pay to attract capital.
Car Company A will face barriers because other players like Toyota enjoy economies of scale in the industry. This means a decline in a product's…
Maxton, G. & Wormald, J. (2013). Time for a model change: Re-engineering the global automobile industry. Cambridge: Cambridge Univ. Press
2. Is it ethical to send an attractive employee to a bar to "hang out" with a competitive employee in the hopes of getting information? Again, this is quite dependent upon the situation. If one "assigns" the attractive employee to participate in espionage as part of their job duty, and it is fully disclosed, then it is not necessarily unethical -- any more than sending someone to shop for a brand of beer at a bar in order to get others to purchase, etc. If the competitive employee gives information, then the ethical onus is on them, their agreement and their conscience. Now, that said, this assumes the attractive employee is only there to "hang out." if, however, it goes further than that, and sexual favors are offered for information, or blatant lies are told (not simply by omission, but by direction), then the behavior is unethical because it has…
Others feel Five Forces is too cumbersome in its need for data and heavy-duty analysis and does not fit today's rapidly changing, dynamic market.
So where do we go with this thought that some of today's tools may not suffice as the market moves faster and companies need these dynamic, flexible analytical tools to update their strategies?
Where Is the Field of Strategy?
Disruptive Innovation? Four actions framework? Factor conditions? Demand conditions? Preemptive strategies? Five Forces? Ten Schools? Are any of these concepts/theories new and innovative? Do they pave the path toward the future of corporate and competitive strategizing? The answer is probably yes...and no.
It is difficult to find a brand new strategizing tool or model or school that is not just a rehashed version of our current standard, and quite effective, methods to analyze strategies. One innovative strategy to arise out of an existing concept is "lue Ocean."…
Corporate Level Strategy. (2003, January). Retrieved 11-07, 2008, from BNet Business
Day, G., & Reibstein, D. (1997). Wharton on dynamic competitive strategy. Hoboken,
N.J.: John Wiley & Sons, Inc.
itz Carlton Case Study
Question 1; Competitiveness of itz Carlton
itz Carlton appears to compete extremely effective, with a high level of service that has created a strong reputation of the delivery of five star services. To appreciate how and why the firm has been successful it is beneficial to look at the concept of competitive advantage.
Michael Porter examined the ways that firms competed and argued that for firms to be successful they required a sustainable competitive advantage; something that would give them an advantage over their competition (Lynch, 2011). Porter identified four potential sources of competitive advantage; firms could seek a cost advantage or an advantage of differentiation, in turn they could aim to serve the mass market or a niche market for each of these approaches. Cost advantages are achieved when a firm is able to produce a good or provide a service at a cost…
Bratton J; Gold J, (2012), Human Resource Management: Theory and Practice, Palgrave Macmillan
Cook, Sarah, (2008), The Essential Guide to Employee Engagement: Better Business Performance Through Staff Satisfaction, Kogan Page Publishers
Huggins, Robert; Izushi; Hiro, (2011), Competition, Competitive Advantage, and Clusters: The Ideas of Michael Porter, Oxford University
Kotler, P, Armstrong, G, (2013), Principles of Marketing, Pearson
Porter's Generic Strategy
Porter's Generic Strategies relate to the strategies that different airline companies follow in order to be profitable; e.g., to keep their position as a low-cost, no-frills airline, or a more costly airline with plenty of comforts, or a small company with specific routes that others may not have. Porter's three generic strategies are "cost leadership," "differentiation," and "focus" (IFM).
Cost leadership relates to when a company sets out to be the lowest cost airline in the industry; in other words, the airline leading all others in low fares. However they do that, whether it is using "proprietary technology," or exclusive access to the raw materials needed to fly commercial planes, they are cost leaders when it comes to economic fares (IFM).
Differentiation is setting an airline apart from others because it offers certain "attributes" that other airlines don't offer. It may for example offer sleeping facilities for…
IFM Management Technology Policy. (2010). Porter's Generic Competitive Strategies (ways of competing). Retrieved March 10, 2015, from http://www.ifm.eng.cam.uk .
Lawson, T.C. (2013). Why American Airlines and U.S. Airways Tied the Knot. U.S. News
& World Report. Retrieved March 10, 2015, from http://www.usnews.com.
Le Clair, C. (2013). Business Agility And The Odds Of A Successful American Airlines
Strategy and SWOT Analysis
Key Concepts in Business Strategy and SWOT Analysis
Creating a competitive business advantage is a complex endeavor. Various techniques have been developed to guide the self-analysis process practiced by business enterprises. Traditional strategic planning engages a company in both internal and external analysis. In order to conduct a strategic analysis that makes niche or unique opportunities salient, it is necessary to have a robust view of the competitive landscape. Alternately, a thorough analysis of operations and position requires a penetrating look at the internal capacity of the company. A SWOT analysis promotes a clear-eyed look at the external and internal dimensions of a business that have the potential to impinge on the development of an effective strategic plan for the company.
A SWOT analysis takes the participants through a systematic process of examining the strengths, weaknesses, opportunities, and threats that are aspects of a company's business.…
Chen, J. (2013). 2013, The Year of Starbucks. Retreived http://seekingalpha.com/article/1103821-2013-the-year-of-starbucks
Starbucks (2013).Investor overview. Retreived http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-irhome
Interbrand (2013). Best Global Brands 2012. Retreived http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx
Strategy Concepts -- From Planning Through Analysis and Implementation
The Concept of Strategy
Strategy is about change and response to change. Competitive strategy cannot stand still (Eisenhardt, 2002). Competitive strategy must establish differentiation (Kim & Mauborgne, 2004). Strategy appears most difficult from the inside of a business as perspective taking is based on what the competition is doing, might do, might do in response to what other businesses do, and so forth (Kim & Mauborgne, 2004). The critical distance needed to truly conceive and implement efficacious strategy is not easily achieved from inside a company -- a factor that has contributed significantly to the financial success of consulting businesses like Bain Consulting, Boston Consulting Group, Deloitte Touche Tohmatsu Limited, and McKinsey and Company.
Businesses face market conditions that are in a continual state of flux, challenging them to construct strategies that are agile, effective, and relevant ("HB SWOT,"…
Eisenhardt, K.M. (2002). Has strategy changed? MIT Sloan Management Review, 43(2), 88-91. Cambridge, MA: MIT Sloan Management Review.
Halligan, B. (2006, September). HubSpot. Blue Ocean Strategy: A Small Business Case Study. Retrieved http://blog.hubspot.com/blog/tabid/6307/bid/54/Blue-Ocean-Strategy-A-Small-Business-Case-Study.aspx
Johnson, M.W., Christensen, C.M., & Kagermann, H. (2007, December) Harvard Business Review. Cambridge, MA: Harvard Business School Publishing Corporation. [Reprint.]
Kaplan, R.S. (2007, January). What to ask the person in the mirror. Harvard Business Review. Cambridge, MA: Harvard Business School Publishing Corporation. [Reprint.]
Home Depot is a "category killer" retailer, selling supplies for home and garden. Home Depot operates with a cost leadership strategy, as it seeks to use its buying power in particular to offer customers a low price. Home Depot also incorporates a service element to its business model, something it hopes will give it a competitive advantage. Home Depot is currently undergoing a change in terms of its structure and culture, and this has caused some disruption. That said, Home Depot is the second-largest retailer in America behind Wal-Mart and has experienced strong sales improvements during the Nardelli years.
The competitive situation is intense. Home Depot is a dominant competitor in the industry, but faces strong competition from Lowe's, which is almost the same size. These two competitors operate as something of a duopoly, although in other businesses there are specialist firms that are strong competitors.…
Thus, the competitive intelligence assisted the company to align its strategic plan as well as keeping executive informed about the key element of decision-making. The company also derived advantages from market intelligence advantages and the advantages assisted the company to understand the market activities and competitive market environment. Typically, Avnet also used the competitive intelligence to create a Strategic Leverage Matrix (SLM) that the company literarily plots to understand the competitors in 2X 2 matrixes. Using this strategy, the company was able to understand the sales growth and the working capital of the competitors. The CI process includes:
Plan and Collect
Analyze and Access
Using CI analysis, the company will able to analyze the industry and be able to make an informed decision about the market and the competitors.
The report shows how the Avnet could use the competitive intelligence tool to achieve a competitive…
Cavalcanti, E.P.(2005). The Relationship between Business Success and Business Intelligence. Journal of Competitive Intelligence and Management: 3 (1 ).
Downey, J. (2007) Strategic Analysis Tools Topic Gateway Series No. 34. The Chartered Institute of Management Accountants
Haag, S. (2006). Management Information Systems for the Information Age. (Third Edition). McGraw-Hill Ryerson.
Hovis, J.H. (2000). CI at Avnet: A Bottom-Line Impact . Competitive Intelligence Review.11(3): 5.15.
Strategy & Decision Making
Wal-Mart has become a global corporation. The company's primary vision focuses on a more global presence and promotion of the organization's ethical culture across global stakeholders. The company's concept of a vision statement focusing on a culture of ethics is vital in globalization. The company has embraced diversity and culture in their global operations thus leading to a competitive advantage and good reputation. By promoting a culture of ethics, Sam Walton has assisted stakeholders and customers to make informed decisions thus doing the right thing (Griffin, 2012).
Wal-Mart's mission statement focuses on quality customer service, striving for excellence and respect for individuals. Therefore, based on their core beliefs and values, the mission of the company emphasizes on the provision of daily low prices and exceptional services to customers. The company has managed to uphold their business for long because the top executives and managers work…
Griffin, R.W. (2012). Fundamentals of management. Mason, OH: South-Western Cengage
Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2009). Strategic management: Competitiveness and globalization. Mason, OH: South-Western
Husted, B., & Allen, D.B. (2011). Corporate social strategy: Stakeholder engagement and competitive advantage. Cambridge, UK: Cambridge University Press
Good managers must act quickly when faced with ethical dilemmas.
Leaders need ensure that dignity and respect are maintained at all times.
These different elements are important, because they are providing us with a basic foundation as to how manages can apply effective leadership inside their organization. Once this occurs, is when there will be a transformation in operating environment with everyone willing to work together on a regular basis. (Voyer, 2011)
Clearly, the different pieces of literature that we reviewed are illustrating how managers must be able to embrace certain ideas. That will help to improve the ability of the firm to deal with a host of challenges. The way that this is accomplished is through having everyone focus on certain characteristics that will enhance the operating environment to include: exercising effective leadership, having good communication and implementing a values-based system. These different elements are important, because the…
Engaging Stakeholders. (2011). Wharton. Retrieved from: http://knowledge.wharton.upenn.edu/article.cfm?articleid=2814
Demichellis, S. (2008). Language, Meaning and Games. The American Economic Review, 98 (4), 1292 -- 1311.
Easty, B. (2004). Airbus A3XX. Harvard Business Review. Retrieved from: http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?E=8284&R=201028-PDF-ENG&conversationId=88900
Kiron, D. (2011). Analytics. MIT Sloan Management Review. Retrieved from: http://sloanreview.mit.edu/feature/achieving-competitive-advantage-through-analytics/
The author of this report is asked to look at a competitive market and its main business that leads or otherwise exemplifies the sector. The sector that will be looked at is retail. The far and away leader of this retail market is Wal-Mart but they have three competitors in the form of Target, Kroger and K-Mart/Sears, that each compete against Wal-Mart in their own way. Despite the fact that they are in the same general line of business, they each have their own niche that they target.
Niche of Each Business
Wal-Mart's clear objective is to sell in bulk at low prices. They deal heavily in the grocery and hardline sectors and are very aggressive discounters in both markets. In half a century, they have risen a nascent retail to a worldwide juggernaut that employs more than a million people in the United States alone and nearly…
K-Mart. (2013, September 26). Kmart - Deals on Furniture, Toys, Clothes, Tools,
Tablets & TVs. Kmart - Deals on Furniture, Toys, Clothes, Tools, Tablets & TVs.
Retrieved September 26, 2013, from http://www.kmart.com
Kroger. (2013, September 26). Kroger. Kroger. Retrieved September 26, 2013, from http://www.kroger.com
The bargaining power of suppliers
Suppliers have a relatively high bargaining power. On a market like organic foods, suppliers are very important for companies' activity. In other words, they practically depend on their suppliers.
As a consequence, suppliers represent the most important environmental factor of influence for Whole Foods, and the same situation applies in the case of any organic foods company. This business consists mainly in the raw materials that the company uses to produce the goods it sells under this brand. The company's activity depends on the quality of the raw materials, and on any potential delays from suppliers. The prices negotiated with suppliers have a direct impact on the production costs, and on the end-user price.
The company's strong position on the market in ensured by the numerous strengths the company benefits from. First of all, the company is renowned by the quality of…
1. Industry Statistics and Projected Growth (2008). Organic Trade Association. Retrieved February 8, 2010 from http://www.ota.com/organic/mt/business.html .
2. Hunt, N. & Dorfman, B. (2009). How green is my wallet? Organic food growth slows. Reuters. Retrieved February 8, 2010 from http://www.reuters.com/article/idUSTRE50R01C20090128 .
The shared understanding is crucial in order to build strength and enough confidence necessary for the implementation of strategy and to necessitate evolution.
Second Phase: LG's strategic intent
In order to remain competitive, LG has to stick to its long-term vision which should act as stabilizers to the corporation in times of uncertainty. The vision in this case refers to as a statement of the things that can be achieved by the corporation. The concept of strategic intent is very crucial to the operating of a corporation since it acts as a magnet that pulls the present corporate dynamics and activities to the future. Any given strategic intent should be formulated in a manner that the corporation's remain with a large vision that can energize the workforce at all times. The formulation of new strategic intent options can help LG in capturing new markets while remaining competitive within the uncertain…
Chandler, AD (1962).Strategy and structure: chapters in the history of the industrial enterprise.
The American Historical Review, October 1962, Vol. 68 Issue: Number 1 p158-158
Bradford, RW (2008). Communicating Your Strategic Plan with Employees . Available online http://www.strategyletter.com/CD1103/featured_article.php retrieved 16 January 2011
Bartlett, C. And Ghoshal, S. (1994), "Changing the role of top management: beyond strategy to purpose," Harvard Business Review, Vol. 72
This is important, because physics has allowed the combustible engine to provide the world with a cost effective solution for traveling long distance. Sadly, the electric car can only be used for short to medium distances. Then, there is another potential problem that could be developing with the lithium batteries that are used, where China control 95% to 100% the resources for these batteries (lithium). This is problematic because they could restrict how much they are exporting (which they already have) to ensure that there is enough supply for the country to meet its own internal demand. (ryce 2010)
Despite this dire news, there are increased effort within the industry to support the use and development of such new technologies, to work in conjunction with the combustible engine. An example of this support for such technologies can be seen by the fact several oil companies hold the patents on several…
2011 Volt, 2010, Chevrolet. Available from: [25 April 2010].
Exxon Mobil, 2010, Yahoo Finance. Available from: [25 April 2010].
Exxon Valdez Facts, 1999, Oceana. Available from [25 April 2010].
Fuel Efficiency Standard, 2009, MSNBC. Available from: [25 April 2010].
Strategy Formulation: Evaluating Efficiency and Effectiveness
For any business to continued growing over time it must balance the strategic formulation of its business model with the implementation of strategies (Buttner, 2006). There is however, an inherent conflict between strategic formulation on the one hand, or effectiveness, and the implementation of strategies, or efficiency, on the other. As markets change and economic conditions vary by country and region, strategy formulation and implementation are forced to flex or change over time to keep serving customers and generating revenue. The intent of this analysis is to explain how strategic effectiveness becomes more critical the greater the uncertainty there is in a given industry or geographic market. The effectiveness of a business must also be based on a solid foundation of agility and market focus (Dandira, 2011). Efficiency must be increasing in speed and accuracy of execution in highly competitive markets, yet must be…
Bettina Buttner. (2006). Effectiveness vs. Efficiency: Growth-Accelerating Policies in a Model of Growth without Scale Effects. German Economic Review, 7(3), 297-316.
Martin Dandira. (2011). Involvement of implementers: missing element in strategy formulation. Business Strategy Series, 12(1), 30-34
Desposito, J... (2010, October). With iPad Sales Soaring, Are Netbooks Dead? Electronic Design, 58(14), 13.
Meskendahl, S.. (2010). The influence of business strategy on project portfolio management and its success - A conceptual framework. International Journal of Project Management, 28(8), 807.
This system has the ease of being used in any lighthouse irrespective of its current lighting and power systems. Due to this, Vega is the sole company in the world having such advanced technological and optical competencies. Through the system, all the beacons installed can be monitored from a central location, thereby reducing the quantity of false call outs and identifying faults which require manual attention.
Considering the Total Cost of Ownership -- TCO Vega's product offer a low TCO as their IT products recover the average cost of $30,000 for installation since it reduces the $1,250 per hour helicopter-assisted maintenance. The computer-managed systems have to be fail-proof as any type of false call could cost up to $3,500. This system manufactured by Vega uses the interactive technology capable of permitting technicians to switch lights on or off from a remote location. Vega enjoys economies of scale as it has…
Vega Industries Ltd.: A History" (May, 2004)
Case Study- Given by client
The modifications in the policies of the company's retail trade customers represent important risks that can lead to increased dependence on some of the retailers in developed markets. Another important risk is determined by the global manufacturing activities.
Although these companies develop and implement different strategies, some of the risks associated with their business are common. This is because some of these risks are determined by the international business environment that establishes the conditions in which these companies develop their activity. Some of the most important risks that these companies addressed in 2000 are represented by entering new markets. The potential presented by developing markets determined these companies to make investments in regions like Asian countries. Another important risk during that period was represented by companies' inability to retain important employees. This means that their human resources strategies did not reach the established objectives. In addition to this, the dependence…
1. Personal Care Appliances: A Global Strategic Business Report (2011). PRWeb. Retrieved May 19, 2011 from http://www.prweb.com/releases/personal_care_appliances/hair_care_oral_care/prweb8128135.htm .
2. Annual Report (2010). Spectrum Brands. Retrieved May 22, 2011.
3. Annual Report (2010). Helen of Troy. Retrieved May 22, 2011.
In 2004, it established its operations in Mexico to cash in on the high rate of diabetes in this country. Diabetes is responsible for 13 out of every 100 deaths in Mexico and Novo Nordisk expanded into this Latin American market. It also encompassed Mexico as part of its global campaign and its representatives went to schools and villages to spread awareness about the disease and the ways and means to cope with it.
The H system that was implemented in Mexico was different from the one that existed in Denmark and this was mainly due to the differences in culture, work attitude of the people and national factors that have a profound impact on the employment benefits of the workers. For example, in Denmark, every worker gets to participate in the decision making process. This is a part of the Danish culture and comes from the long-standing democracy and…
Shields, John. 2007. Managing employee performance and reward: concepts, practices and strategies. Boston: Cambridge University Press.
Bratton, John. 2001. Strategic Human Resource Management. Hampshire: Palgrave Macmillan .
Bamberger, Peter; Meshoulam, Ilan. 2000. Human Resource Strategy: Formulation, Implementation and Impact. Thousand Oaks, California: Sage Publications.
No Author. No date. Human Resources UC Berkeley. UC Berkeley. [Online]. Available at: http://hrweb.berkeley.edu/guides/managing-hr/interaction/diversity/resources
For Apple, this strategy has translated into market dominance in the smartphone and tablet PC markets. The success of that company continues to underscore the inherent value in synchronizing these three elements of an HM framework, transformational leadership, and a continual supply of disruptive innovation for heavy investment in &D.
The Practicality of Agile HM Frameworks and Their Impact on Long-Term Financial Viability
The creation of an effective HM framework, continual improvement of transformational leaders and their skill sets, and the infusion of innovation can transform a company much like these approaches worked at Apple. For the majority of companies however the practicality of how best to manage these three areas and attain profitability remains a challenge. The majority of companies struggle with creating an agile HM framework that can balance the urgent need to get employees hired and accomplishing tasks quickly using transactional leadership vs. getting employees to buy…
Ann, G. & Pamela, D. & Jerry, W. 2008. 'Characteristics of leadership effectiveness: Implementing change and driving innovation in organizations' Human Resource Development Quarterly, vol. 19, no. 2, pp153. (Online Pro-quest)
Avolio, B. & Walumbwa, F. & Weber, T. 2009. 'Leadership: current theories, research and future directions', Annual Review of Psychology, vol. 60, no. 5, pp. 421 -- 449. (Online Pro-quest)
Brown, M. & Trevino, L. & Harrison, D. 2005. 'Ethical leadership: a social learning perspective for construct development and testing', Organizational Behavior and Human Decision Processes, vol. 97, no. 3, pp. 117 -- 134. (Online Pro-quest)
Cshawn, B. & Dana, E. & Sims, E. & Eduardo, S. 2007. 'Trust in leadership: A multi-level review and integration'. Leadership Quarterly, vol. 18, no. 6, pp 606 (Online Pro-quest)
These new customers of the optimal industry are looking for their own long-term competitive advantage through better alignment and direction of their own resources.
Differences between competitors are significant and aligned more on quality and customization of products than on price or aggressive discounting and the use of promotions. As a result, price elasticity is a permanent factor of the market and also signals the use of more effective means of differentiation, including the delivery of exceptional levels of service and greater levels of product customization expertise.
In the optimal industry there are also an abundance of suppliers, each with highly differentiated and highly efficient supply chains of their own, all ensuring perfectly filled orders. The supply chain then is the greatest competitive differentiator of the industry from the manufacturing and fulfillment perspective.
The highly unique approach to service that is provided by suppliers also focuses on the…
Porter (1990) - Competitive Advantage of Nations. Harvard Business Review. March, April, 1990 Edition of Harvard Business Review. Dr. Michael Porter.
Porters' Five Forces Model
Strategy Management: 'Strategic Planning
The purpose of this work is to explain in a precise manner several elements that strategic planning is inclusive of and further to tell how the planner should properly perform a strengths and weaknesses through the SWOT model and determine the impact of the findings which is what is given consideration for planning. Further to distinguish this from long-range planning and financial-planning as well as to discuss the relationship between mission statements, planned change, and unplanned change with use of illustrations and finally having confirmed to conclude.
Strategic planning can be stated as the evaluation of the internal and external environment of the organization and deducing the necessary adjustments based on findings focused on the future goals. There are several "essential steps in the strategic planning process. The steps begin with what is termed:
The identification of the vision and mission…
Hax, A.C. & Majluf, N.S. (1991). The Strategy Concept and Process, A Pragmatic Approach. Upper Saddle River, NJ: Prentice Hall.
Hax, A.C. & Majluf, N.S. (1996). The Strategy Concept and Process, A Pragmatic Approach. Upper Saddle River, NJ: Prentice Hall.
Hill, C.W. & Jones, G.R. (1992). Strategic Management: An Integrated Approach. Boston, MA: Houghton Mifflin Company.
Munitz, Barry. Chancellor, CSU. (February 1, 1995). Presentation at CSUN: Trends in Higher Education. Northridge, CA.
Blue Ocean Strategy (BOS) is a new concept in strategic management, introduced by Professor W. Chan Kim and enee Mauborgne in 2004. After doing detailed research, Kim and Mouborgne found out that most of the companies rely on the market segmentation and price competition for attracting customers. This results in increasing costs, decreasing rewards and creating a ed Ocean where all competitors compete together. Therefore, in order to maintain the growth, it is necessary that companies go beyond the competition by creating Blue Oceans. They win the game not by competing in the existing market but make the competition irrelevant by focusing on the new market space.
Blue Ocean Strategy does not aim to give an outstanding performance in the existing industry as it is in the case of ed Ocean; in contrast, it focuses on creating a new market space "Blue Ocean" and making the competition irrelevant. According to…
Andersen, P.H. And J. Strandskov (2008). "The innovator's dilemma: when new technologies cause great firms to fail/leading the revolution/blue ocean strategy: how to create uncontested market space and make the competition irrelevant." Academy of Management Review" 33(3): 790-794
Buisson, B. And P. Silberzahn (2010). "Blue Ocean Or Fast-Second Innovation? A Four- Breakthrough Model To Explain Successful Market Domination." International Journal
of Innovation Management" 14(03): 359-378.
Kim, C & Mauborgne, R (2004), 'Blue Ocean Strategy', "Harvard Business Review."
Strategic Management Health Care
I will use AIDSCAP Nepal as my organization. AIDSCAP has a mission to reduce the incidence of AIDS/HIV among Nepalese sex workers. The organization is not competitive in nature -- it is not a corporate but a not-for-profit entity. It is funded by USAID, so there might be some element of competition for funding that demand it show results for its efforts, but ultimately there is not much competitive posture for AIDSCAP at all.
Strategic thinking is essential to successful performance of any organization (Goldman, 2007), so the leaders of the organization must set a strategy that takes into account the external and internal environments. This is the case even when the organization is not engaged in active competitive, something that AIDSCAP as a not-for-profit entity does not engage in.
An adaptive strategy is defined as one that deals with the environment and its challenges by…
Goldman, E. (2007). Strategic thinking at the top. MIT Sloan Management Review. Retrieved November 16, 2014 from http://sloanreview.mit.edu/article/strategic-thinking-at-the-top/
Hawthorne, M. (2014). The purpose of mission and vision statements in strategic planning. Houston Chronicle. Retrieved November 16, 2014 from http://smallbusiness.chron.com/purpose-mission-vision-statements-strategic-planning-13161.html
Martin, R. (2014). Adaptive strategy is a cop-out. Harvard Business Review. Retrieved November 16, 2014 from https://hbr.org/2014/05/adaptive-strategy-is-a-cop-out
Poister, T. (no date). Strategic planning and decision making in state departments of transportation. Transportation Research Board.
Marketing and the Competitive Environment
Marketing objectives and approaches
Marketing focuses on the identification of the needs of the customers and working towards meeting these needs. Marketing activities involves primarily looking out for the customers needs and ensure that they convince the customers the business offers what will meet their particular needs and wants. The main objective of marketing is to ensure that the company promoters the idea that it offers the right product at an appropriate price, where they are needed and with the use of appropriate promotions. Marketing ensures that the benefits of the product are made known and not just the particular feature of what is being sold. For instance, a company can use an advertisement in the media to showcase the prices of the items they are offering. Another aim of marketing is to ensure that there is a barrier of entry by competitors.
Management study guide. (2012).Tools of Promotion - Advertising, Sales Promotion, Public
Relation & Direct Marketing. Retrieved April 23, 2013 from http://www.managementstudyguide.com/tools-of-promotion.htm
Miranda, K. (2012). Product Placement Strategies. Retrieved April 23, 2013 from http://smallbusiness.chron.com/product-placement-strategies-1684.html
Samuels, D. (2010) Marketing Aims and objectives. Retrieved April 23, 2013 from http://smallbusiness.chron.com/marketing-aims-objectives-60412.html
For example, Southwest reduced it turnaround times, and this allowed it to have more flights in a day Arthur a. Thompson, 2010()
, which consumers had the opportunity to choose from instead of the larger airlines. Serving short distance and budget fare, the airlines were able to do away with some luxuries which consumers were not interested in like first-class, seat numbering, in-flight meals, and baggage transfers. The budget airlines are able to compete with other major airlines by focusing solely on the consumers who want to travel cheaply, and for short distances. The larger airlines are focused on providing premier services like business lounges, business-class and first class. This way they cater for elite consumers.
Focused strategy based on differentiation
This strategy is aimed at differentiating the product in order to appeal to some unique needs and preferences of a narrow group Arthur a. Thompson, 2010.
In order for…
ARTHUR a. THOMPSON, J., a.J. STRICKLAND III, JOHN E. GAMBLE 2010. Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 2445 McCabe Way, McGraw-Hill.
BLAHA, V. 2003. Low Cost Carriers - Evolution, Strategies and Performance, Santa Cruz, CA 95060, GRIN Verlag.
FLOURIS, T.G. & OSWALD, S.L. 2012. Designing and Executing Strategy in Aviation Management, 110 Cherry Street, Ashgate Publishing, Limited.
HILL, C.W.L. & JONES, G.R. 2012. Strategic Management Theory: An Integrated Approach, 10th ed.: An Integrated Approach, Cheriton House, North Way, Andover, Hampshire, SP10 5BE, South-Western/Cengage Learning.
The other necessary element in this process is procedure cost vs. reimbursement evaluation and proactive search of strong reimbursement for future volume. Analysis of the first element is crucial because it helps in ensuring that reimbursement documented in existing contracts is being effectively recorded. The information obtained during this stage can be used at any time of renegotiations or contribute to the development of effective alternative approaches. The assessment of the second element helps to determine how insurance contracts compare and to ensure reimbursement expectations are established within competitive market ranges. The third element can be used for defense in validating the need for higher reimbursement than the current offer.
Second Students' esponse:
As the use of managed care plans have increased in the past few years, there is an increased need for appropriate insurance contracting strategy. The existing managed care plans are primarily based on demand management through co-payments.…
Devers, K.J., Brewster, L.R. & Casalino, L.P. (2003, February). Changes in Hospital
Competitive Strategy: A New Medical Arms Race? Health Services Research, 38(1), 447-469. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1360894/pdf/hesr_124.pdf
Jones, C.L. & Mills, T.L. (2006, November-December). Negotiating a Contract with a Health
Plan, Family Practice Management, 13(10), 49-55. Retrieved from http://www.aafp.org/fpm/2006/1100/p49.html
Competitive advantage within the global retail sector
The resource based theory
Conceptual framework- esource-Based Theory
The e-retail strategy
In this paper, we explore the concept of resource-based view in gaining of strategic advantage within the global retail industry. Our focus will be in the use of information technology as a resource in drawing an e-strategy for the purpose of gaining a strategic advantage with a focus on the global retail sector. The organizations in our focus being global leading retailers; Wal-Mart, Metro AG, Carrefour and Tesco.
The high level of competition within the global retail industry has seen several players resort to the use of certain resources and competencies in order to maintain a lead over their competitors. These resources are strategically harnessed and applied in order for the affected firms to maintain a strategic advantage. In this paper, we explore the concept of resource-based view in gaining…
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Comparing and Contrasting Resource-Based Strategies with Competitive Positioning Strategies
Competitive Positioning Strategies
Strategies For-Profit in the 21st Century
There are two schools of thought regarding the composition of a competitive strategy. The first is resourced based. This approach identifies key resources and seeks to leverage these in order to provide value to the consumer and achieve a competitive advantage in the marketplace. The next strategy begins with identifying a niche or more general opportunity in the market and aligning resources within the organization to achieve a competitive position in regards to the competition. The former strategy can be generalized as more of a push strategy while the latter is more of a pull strategy. Both have advantages as well as disadvantages and fit certain circumstances better than others. In this research project, a brief literature review of both vantage points will be provided follow by a…
ARchpru, M., & Alden, D. (2010). Global brand positioning and perceptions. International Journal of Advertising, 37-56.
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The graphic shown in Figure 1 was also provided in the article (Porter, 2008).
Figure 1: Five Forces Model
This model's effectiveness does not however capture the increasingly critical role of tacit and explicit knowledge in businesses. The tacit knowledge, of the type that is learned from the continual streamlining of core processes, is not easily captured and communicated. It is often called tribal knowledge as this type if intelligence often stays within workgroups where it originates and seldom is captured for broader use. Specific knowledge, or the type of intelligence that can easily be captured and communicated, is often not used to its full potential as well. Studies in the auto industry suggest that knowledge, not products or pricing, is the new competitive advantage (Dyer, Nobeoka, 2000). The Five Forces Model does not recognize how important knowledge is as a competitive force in the definition of competitive…
Jeffrey H. Dyer, & Kentaro Nobeoka. (2000). Creating and managing a high-performance knowledge-sharing network: The Toyota case. Strategic Management Journal: Special Issue: Strategic Networks, 21(3), 345-367.
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Core Competency or Unique Strength of the Business
Lululemon Firm Activities
elevance of Strategies in Firm Activities.
Strategic Firm Activities at Lululemon
Strategic Firm Activities at Lululemon
In establishing and concretizing business operations in a market, it is vital to lay down the necessary strategies to determine the level of diversification of the products produced, their affordability and availability to customers. Some of these strategies worked upon are the corporate level, international, strategic alliance and cooperative strategies. The establishment of Lululemon Company has been at the limelight in addressing these strategies in compliance to its industrial trends and in addressing its comparative and capability gaps. The company has enjoyed exponential revenue rates and vantages towards its market. Considerable micro and macro environments have contributed to the progress of the company.
Corporate level strategy is responsible for defining the market unto which a business stands. It is a business-level strategy that overlooks the functionality of a company.…
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Business Transformation Strategy
GE Capital oodchester is a leading provider of motor car, equipment, and personal finance in the country of Ireland. They offer the most flexible packages for diverse financial needs and as such, have earned the position of leading the personal and capitol acquisition financial services. GE Capital oodchester also provides specialized financing and services and they focus on niches including equipment and car leasing, hire purchase and loans to businesses and individuals across Ireland. Headquartered in Dublin, GE Capital oodchester services the financial needs of its customers through its regional sales centers and extensive dealer and partner network.
GE Capital oodchester is a wholly owned subsidiary of GE Capital. ith assets of more than U.S.$425 billion, (gecapitol.ie, online) GE Capital is a global, diversified financial services company with 28 specialized businesses worldwide. GE Capital has had an enviable record of growth over the past decade delivering value…
Who We Are. (2002) GE Capitol. Accessed 6 August 2003. Website: http://gecapital.ie/GECapital/WhoWeAre.cfm
Our Expertise. (2002) GE Capitol. Accessed 6 August 2003. Website: http://gecapital.ie/GECapital/OurExpertise.cfm
Hill, C. & Jones, G. (2001) Strategic management: an integrated approach, 5th ed. Houghton Mifflin Company: Boston.
Porter, Michael. (1980) Competitive Strategy: Techniques for Analyzing Industries and Competitors New York: Simon and Schuster.
Research indicates that supply chains help organizations attain competitive advantage. In turn, the successes or letdowns of such supply chains are determined in the open market by the end consumers. Rendering the fitting product, at the fitting price, at the fitting time to the consumer is not only the fundamental aspect to competitive success but also the vital element to survival (Christopher and Towill, 2001). Owing to the fact that the intricacy of supply chains in the present day, partly as a result of globalization and out-sourcing, the manner in which supply chains are structured can make a difference between an organization generating profit or loss. Different types of structures avail the management the choice to select the one that best suits consumer expectations. However, it is imperative for such chosen pipelines to go hand in hand with the business strategy of the supply chain (Christopher and Towill, 2002). In…
Intensity of Rivalry within the Smartphone Manufacturing Industry
1. Number and Relative Size of Competitors
1 2 3 4 5 Top 4 competitors combined industry market share <40% (X 40-50%) 50-60% 60-70% >70%
The worldwide smartphone manufacturing industry is significantly competitive. The top four competitors in the smartphone manufacturing industry comprise of Samsung, Apple, Huawei and OPPO. In accordance to statistics from the 3rd Quarter of the 2016 fiscal year, Samsung was number 1 in the industry with a market share of 21 percent. Second was Apple with a market share of 12.5 percent. The third competing company was Huawei with a market share of 9.3 percent, and lastly OPPO with a market share of 7.1%. The fifth company is Vivo, which boasts a market share of 5.9 percent. The other smartphone manufacturing companies around the globe account for a combined market share of 44.2 percent. The combined…
Generic, Grand & Specific Strategies for Your Individual Project
A strategy is a statement that will be used to achieve long-term objectives. Strategy is about two things, deciding where you want your business to go, and deciding how to get there. For this study we will look generic strategy, grand and specific strategies and how they are likely to be applied to help the Sikorsky Support Services (SSSI) attain its long time objectives based on competitive advantage, the object of most corporate strategy.
SSSI is an organization that provides aircraft maintenance and manufacturing services support for global commercial and military organizations. It is a global leader in this field.
Porter, (1998) It is worthy to note that Generic strategies provide customers with what they want at a better price, or more effectively than others.) In this case, Sikorsky Support Services (SSSI), would rather choose whether it will compete on price,…
Fukuyama F. (2010) Grand strategies: Literature State Craft and World Order, Yale University Press
Kotelnikov, Vadim. (2011). Strategic Intent. 1000 Ventures. Retrieved from http://www.1000ventures.com/business_guide /crosscuttings/strategic_intent.html' target='_blank' REL='NOFOLLOW'>
The generation of new products in it which can support product delivery at a faster rate. For example the it Organization that creates software, provides technical support and training, processes payments as and finally enters into an agreement that is nonexclusive in nature with the manufacturers who then authorize the organization in marketing of those products provides the suppliers/manufactures with a great deal of power in terms of the value chain as well as lower costing products. Emerging technologies are one of the threats in the it business. It is possible that a competitor might advance quickly through offering of a new technology and this is always a possibility in the Information Technology usiness.
Clarke, Roger (1994) the Path of Development of Strategic Information Systems Theory. Xamax Consultancy Pty Ltd., 1992, 1993, 1994 http://www.anu.edu.au/people/Roger.Clarke/SOS/StratISTh.html
Mitchell, ridger M. (nd) Economic Issues www.rand.org/publica tions/MR/MR650/mr650.ch4/ch4.html
Frank, Ulrich, & Lange, Carola (2004) a…
Clarke, Roger (1994) the Path of Development of Strategic Information Systems Theory. Xamax Consultancy Pty Ltd., 1992, 1993, 1994 http://www.anu.edu.au/people/Roger.Clarke/SOS/StratISTh.html
Mitchell, Bridger M. (nd) Economic Issues www.rand.org/publica tions/MR/MR650/mr650.ch4/ch4.html
Frank, Ulrich, & Lange, Carola (2004) a Framework to support the Analysis of Strategic Options for Electronic Commerce 2004 February Online at http://www.uni-koblenz.de/~iwi/publicfiles/Arbeitsberichte/Nr41.pdf
Mulani, Narendra Dr. & Lee, Hau Dr. (nd) New Business Models for Supply Chain Excellence Online at http://www.accenture.com/xdoc/en/services/scm/ASC4_wp_keynote.pdf
Employing Strategy a Competitive Environment This assignment builds strategy elements created Assignment 1. Please assigment Write a (4) page paper: 1.Create environmental scan company indicating significant environmental threats discuss company respond threat ensure impact business minimal.
The Amber Snack Company operates in a highly complex and dynamic industry, in which the final success of the firm is influenced by a series of external factors, and mostly, by the company's ability to integrate these factors within its business model. The more relevant examples in this sense refer to the threats which impact the industry, which can be summarized as follows (the table also provides recommendations as to how the company should approach the threat):
The proposed solution
Intensifying competition in both domestic and international market places
Attract new customers
Increase customer loyalty
Increasing operational costs due to increasing international prices in commodities
Dyck, B. Neubert, M. (2008) Management: current practices and new directions. Cengage Learning
Hill, C.W.L., Jones, G.R. (2012) Startegic management: an integrated approach. Cengage Learning.
Hitt, M.A., Ireland, D., Hoskinsson, R.E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning
Ireland, D.R., Hoskisson, R.E., Hitt, M.A. (2011). Understanding business strategy. Cengage Learning.
First discuss the organization's strategy and classify it according to Porter's three generic competitive strategies.
Then identify the most critical inputs in each of the first three categories and justify WHY they are critical. Also explain what effect the inputs from one category have on inputs from the other categories. How well does the strategy fit with the environmental, resource and historical inputs you identified?
Make a Case for your proposition as to how the Key Inputs support (are congruent with) the trategy. pecifically make a claim: "The inputs at kype consisting of Organizational Environment factors. Internal Resource factors, and Historical Tradition factors are, [highly, partially, or minimally] congruent with the company's strategy."
kype offers product uniqueness. This is one of Porter's competitive strategies. kype has, in fact, received a reputation as being a highly unique company and indeed it works on being innovative and is constantly producing…
Aamoth, D. (May 10, 2011) A Brief History of Skype. Time Techland
Skype eesti keeles http://blogs.skype.com/et/2012/05/skype_seeks_new_employees_from_ukraine.html
ComputerWeekly.com. Interview: The man driving Skype's strategy http://www.computerweekly.com/feature/Interview-The-man-driving-Skypes-strategy