¶ … Mission and Vision Statements and the Company's Strategic Direction
Research the challenges the organization is facing consider the objectives the organization has established for revitalization;
Evaluate the mission and vision statements to determine whether these statements align with the objectives of the organization (this requires research to identify new objectives);
Mission Statement & Vision Characteristics
Comparison Article & Mission Statement
Mission Statement Critique
Quality products & services
Broad in scope
Increased differentiation through marketing portals
Great value for customers
Are dynamic in orientation
Provided where & when customers want products & services
Finely balanced between specificity & generality
This objective is achieved
Build positive, lasting relationships with customers
Arouse positive feelings & emotions
Shop Your Way and FitStudio
Be a preferred & trusted resource for products & services
Generate the impression that the firm is successful, has direction, and is worthy of time, support, and investment
Genius Award and online successes promote the desirable image for Sears
Enhance customers' home & family life
Provide criteria for selecting strategies
Sears Holdings Mission Statement:
"To grow our business by providing quality products and services at great value when and where our customers want them, and by building positive, lasting relationships with our customers."
Sears Holdings Vision Statement:
"To be the preferred and most trusted resource for the products and services that enhance home and family life."
Analysis of the Strategies of Sears Holdings
Company Background. The Sears Holdings company was founded in 1899, and developed into a diversified specialty retailer that became a North American feature store. Two well-known subsidiaries -- Kmart Holding Corporation and Sears, Roebuck and Company -- are operated in the United States, while Sears Canada is 95%-owned subsidiary...
The headquarters for Sears Holding company is located in Hoffman Estates, Illinois. As of January 31, 2015, the domestic Sears segment was operating operated 717 full-line stores located across 50 states and Puerto Rico. The company is currently underwater with a profit margin (ttm) of -5.39%, an operating margin (ttm) of -4.59%, -5.68%, and return on equity (ttm) standing at -292.41%
Company Background. The Sears Holdings company was founded in 1899, and developed into a diversified specialty retailer that became a North American feature store. Two well-known subsidiaries -- Kmart Holding Corporation and Sears, Roebuck and Company -- are operated in the United States, while Sears Canada is 95%-owned subsidiary in Canada. The headquarters for Sears Holdings is located in Hoffman Estates, Illinois. As of January 31, 2015, the domestic Sears segment was operating operated 717 full-line stores located across 50 states and Puerto Rico. The company is currently underwater with a profit margin (ttm) of -5.39%, an operating margin (ttm) of -4.59%, return on assets at -5.68%, and return on equity (ttm) standing at -292.41%.
After many years of struggle, Sears Holdings reported an Adjusted EBITDA in the fourth quarter of 2014. The company was encouraged by the year over year improvement and anticipates that the positive trend will carry forward into the full year results for 2015. Several strategies were mentioned in association with this positive earnings report, including the following: 1) Focusing on the best performing stores; 2) rewarding the best members; and 3) pursuing the best retail categories. The strategies are held out as a promise to transform Sears Holdings, bringing it back to a position of a retail leader, with the additional attribute of an integrated membership-focused enterprise.
Corporate Level Strategies
Sears Holdings is a mature company and many of the brands sold by the company are far along in the product lifecycle. The primary corporate level strategy that Sears Holdings has pursued is horizontal integration. The strategies employed by Sears are best analyzed as a component of the chain of events experienced by Kmart as it repeatedly…
Characteristics of the Mission Statement. Retrieved from http://www.zainbooks.com/books/management/strategic-management_6_characteristics-of-a-mission-statement.html
Gutman, B. (2012, May 18). Sears explains its success in content marketing. Forbes. Retrieved from http://www.forbes.com/sites/marketshare/2012/05/18/sears-explains-their-success-in-content-marketing/
Sears Holdings Corporation. (2015, February 26). Awards and Recognitions. Retrieved from http://searsholdings.com/about/recognition/
Sears Holdings Corporation. (2015, February 26). Sears Holdings Reports Fourth Quarter And Full Year 2014 Results. Investor Information. Retrieved from http://www.searsholdings.com/invest/
Yahoo Finance. Sears Holdings. Retrieved from http://finance.yahoo.com/q/ks?s=SHLD
Zaryouni, H. (2014, September 12). Sears surprises as genius in LQ's Digital IQ Index. Retrieved from http://www.l2inc.com/sears-surprises-as-genius-in-l2s-digital-iq-index/2014/blog
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