¶ … Mission and Vision Statements and the Company's Strategic Direction
Mission/Vision/Strategic Dissection
Research the challenges the organization is facing consider the objectives the organization has established for revitalization;
Evaluate the mission and vision statements to determine whether these statements align with the objectives of the organization (this requires research to identify new objectives);
Mission Statement & Vision Characteristics
Comparison Article & Mission Statement
Mission Statement Critique
Quality products & services
Broad in scope
Increased differentiation through marketing portals
Great value for customers
Are dynamic in orientation
Provided where & when customers want products & services
Finely balanced between specificity & generality
This objective is achieved
Build positive, lasting relationships with customers
Arouse positive feelings & emotions
Shop Your Way and FitStudio
Be a preferred & trusted resource for products & services
Generate the impression that the firm is successful, has direction, and is worthy of time, support, and investment
Genius Award and online successes promote the desirable image for Sears
Enhance customers' home & family life
Provide criteria for selecting strategies
Sears Holdings Mission Statement:
"To grow our business by providing quality products and services at great value when and where our customers want them, and by building positive, lasting relationships with our customers."
Sears Holdings Vision Statement:
"To be the preferred and most trusted resource for the products and services that enhance home and family life."
Part 2:
Analysis of the Strategies of Sears Holdings
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