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What is Culture?

Cultural studies is an emerging field that falls under the rubric of multi-disciplinary or interdisciplinary studies. Cultural studies focuses on culture. Culture is defined in various ways, but generally includes: group knowledge, beliefs, values, experiences, religion, philosophies, beliefs about the universe, belongings, notions of property, traditions, beliefs about time, social roles, gender roles, ways of conceptualizing spatial relationships, symbols, meanings, attitudes, and hierarchies. Culture refers to group beliefs, but it can refer to a broad group, such as a national culture, or a smaller sub-group that exists within the larger group.

In many ways, culture refers to daily life and how groups of people live their daily lives. Therefore, culture is not a static concept, but a changing concept, which evolves for various reasons. Technology, immigration, emigration, changing gender norms, and scientific advances are just a few of the variables that can drive cultural change. Moreover, people experience several layers of culture: national, regional, religious, gender, generational, social class, racial, educational, and workplace are all common layers of culture, all of which may impact the individual in different, sometimes conflicting, ways.

Cultural determinism is a theory that culture is transmitted through learned values, beliefs, ideas, and meanings, and that this learned culture determines human nature. While this theory would seem to limit human ability because people learn what it means to be human from their surrounding culture, it actually suggests no limitations on human ability; as long as people can learn behaviors, they can change. However, it also suggests that conditioning is extremely powerful and that while people can make changes after being exposed to different cultures, those changes are unlikely because they have already been conditioned to accept one version of humanity.

Cultural relativism takes the view that no culture is superior to any other culture. Therefore, no society can be considered normative. This position is relevant to members of all cultures, because, since ethics and morals are culturally-based, it suggests that there are not only no universal ethical or moral systems, but also that all ethical and moral systems are inherently equal. Cultural relativism is also known as pluralism and tolerance.

In contrast to cultural relativism, cultural ethnocentrism is a belief that one’s culture is superior to other cultures. This belief can be overt and conscious, where it manifests as overt bigotry, racism, and xenophobia, but it can also be subtle and unconscious, with people judging other people’s cultures by referencing their own culturally-defined values and morals. It is very difficult to be completely objective, but being aware of how your own cultural influences have shaped how you view other cultures is one way to be more tolerant. Gaining information about other cultural practices and why they occur is another way to reduce cultural ethnocentrism.

Learning about culture involves studying many different areas. Earning a cultural studies degree generally involves studying: art, language, gender relationships, families, marriage, laws, philosophy, literature, history, sociology, and communication. Cultural studies majors learn to analyze and critique culture using several methodologies and theories, including: ethnography, class theory, deconstruction, gender theory, and semiotics. [ Show Less ]

 

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International Marketing Communication: UAE vs Indonesia
There are challenges that face organizations, which engage in global marketing. This form of cross border marketing involves diversity cultural backgrounds. It is pertinent to note that each country has distinctive needs relating to producing goods for them. International marketing requires a comprehensive understanding of the needs of each target market. In Indonesia and UAE, the populations are largely Muslim. The right choices to be made as a marketer have to be made to ensure any message delivered to the people is helpful to the brand being marketed. This implies that people place a high value to groups than individual interests. The family is always placed ahead of business or personal responsibilities. This requires a marketer to understand the common interest of the population when developing an advertisement for the market. Moreover, relationships are also highly values.
Paper Doctorate
Bell's Cultural Contradictions of Capitalism: A Critical Review
Bell, Daniel. The Cultural Contradictions of Capitalism. New York: Basic Books: 1997.
Research Paper Doctorate
Code Switching in Bilingual Speech: Grammar and Constraints
Although it sounds like something straight from a James Bond action thriller, the term "code switching" is actually used to describe those cases wherein a bilingual speaks to another bilingual with the same linguistic…
Research Paper Doctorate
Teacher Leaders and Principals: Building Effective Relationships
Factors Relating to the Development of Relationships between Teacher Leaders and Their Principals
Research Paper Doctorate
Teacher Attitudes, Reflective Practice, and Teaching Philosophy
¶ … teaching that play a role in the decisions teachers make with regards to instruction. Attitudes and beliefs, reflective practice and teaching philosophy are all elements of decision making and are incorporated into…
Paper Doctorate
Ethics and Leadership in "The Parable of the Sadhu"
Ethical dimensions and principles in "The Parable of the Sadhu" of Bohen H. McCoy
Research Paper Doctorate
Chicano Culture and the 1933 Cotton Strike in the Borderlands
Mexican-Americans are an integral part of American society at large. Chicanos continue to be engulfed in an age-old struggle to retain their cultural heritage and identity, while at the same time fit into mainstream…
Paper Doctorate
Film Noir and Neo-Noir: Conventions, Style, and Evolution
¶ … film noir movement by examining two films from the genre made at two different times within the movement. This will first mean looking at definitions of what classifies a film as noir and then looking at conventions…
Research Paper Doctorate
What Does It Mean to Be a Feminist? Equity and Identity
Unfortunately, when one hears the word "feminist," it is frequently in a derogatory context. From the ultra-derogatory use of the epitaph "feminazi" to describe working women, to those men and women who, while declaring…
Research Paper Doctorate
Berman's Dialectical Modernism: A Critical Analysis
In his book, All that is Solid Melts into Air, Marshall Berman unfolds his unique understanding of modernism as a fundamentally dialectical system which brings together the forces of individual characters and social…