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Customer Service
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What is Customer Service?

Customer service sits at the intersection of communications, marketing, and organizational behavior, making it a frequent subject in business communications courses as well as management and operations programs. It examines how companies build and maintain relationships with the people who use their products or services, and how those interactions shape business outcomes. The topic carries academic weight because it connects front-line employee behavior to broader organizational strategy, revealing how communication practices directly influence customer retention, brand reputation, and long-term success.

The papers archived on this topic reflect a wide range of approaches. Many take a case-study format, analyzing specific companies such as JetBlue Airways, Cox Communications, Starbucks, and Commerce Bank to evaluate how their service models function in practice. Others take a problem-solution angle, identifying internal challenges like high employee turnover in customer service roles and proposing structural or policy remedies. Some papers cross into adjacent fields, applying customer service principles to healthcare settings like nursing units, or to industries such as financial services and logistics firms like C H Robinson Worldwide.

A strong essay on customer service should anchor its thesis in a specific, measurable claim — for example, how a particular practice affects employee retention or customer satisfaction — rather than making broad assertions that service "matters." Evidence drawn from company operations, industry frameworks, or documented case outcomes tends to carry more weight than general statements. The most common pitfall is treating customer service as a soft, self-evident subject; strong essays treat it analytically, connecting communication strategies to concrete business results and supporting every claim with specific organizational evidence.

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Paper Undergraduate
Pre- and Post-Employment Testing Under the ADA and Title VII
Pre-Screening Tests in Automotive Companies
Paper Doctorate
Mergers & Acquisitions in Engineering: Stadium Electronics Case
Corporate M&a Takeover of two UK engineering firms
Paper Undergraduate
Enterprise Content Management Systems for Law Offices
Using Content Management Systems in Law Offices
Paper Undergraduate
Organizational Culture: Management, Gender, and Public Sector
Organizational Culture: Management, Gender Differences and Navigation of the Public Sector
Essay Doctorate
IMC Direct and Internet Marketing Campaign Strategy
The direct marketing portion of the campaign will provide personalized communications to customers. It will include direct sales, catalogs, email list purchases, direct mail, and telemarketing.
Research Paper Doctorate
Organisational Culture of J. Sainsbury: Analysis & Strategy
During the past two decades, the concept of organisational culture has gained broad acceptance as a way to understand human systems (Deal and Kennedy, 2000). From an "open-sytems" perspective, each aspect of…
Paper Undergraduate
Managing Quality With Six Sigma: DMAIC and TQM Best Practices
Of the many Total Quality Management (TQM) frameworks in use for streamlining production, improving quality and creating more effective production and service delivery strategies, Six Sigma has proven to be one of the most effective. The intent of this analysis is to evaluate how Six Sigma continues to be one of the most effective quality management techniques for simplifying, streamlining and accelerating customer-centered change into enterprises (Mast, 2007). Six Sigma is often used in conjunction with agile development and production techniques, TQM frameworks including Business Process Management (BPM) and Business Process Re-engineering (BPR). When Six Sigma is used as part of these broader frameworks it is typically relied on to drive greater cost and time savings out of processes that have grown archaic and out of step with customers (Cocolicchio, 2007). The best practices of Six Sigma project management and execution center on aligning company processes, programs and strategies so that they make a significant and profitable contributions to customer satisfaction and loyalty (Fundin, Cronemyr, 2003). One of the most significant contributions of Six Sigma from a sales and marketing standpoint is to ensure the new product development and introduction (NPDI) process is effective and targeted to the most important customer needs (Pestorius, 2007). Six Sigma used from this standpoint has proven to be very effective in removing any variation in new product definition, from specification through functional prototype and finally delivered product (Cocolicchio, 2007). Increasingly Six Sigma is being used for also streamlining services-based business models with the primary objective of these projects integrating the many departments and functional areas of a business critical for fulfilling customer expectations (Mast, 2007). Best practices in using Six Sigma from a services standpoint also centers on making entirely new platforms and programs for delivering unique customer experiences as well (Pestorius, 2007). Companies committed to delivering exceptional customer experiences are quick to use Six Sigma to measure the overall value of their design, development and product prototype efforts and the corresponding effects on their company's profitability and performance (Hasan, Kerr, 2003).
Research Paper Undergraduate
Aquarius Marketing ECM Portal Project Plan
The intent of this project plan is to comprehensively define the development process, testing, training, and introduction of an enterprise-class portal and series of enterprise content management (ECM) applications that…
Essay Doctorate
Employee Retention Strategies at Marriott International
The hospitality industry contends with among the highest turnover rates where employees are concerned. By contrast, Marriott International Hotels boast an excellent record in this area. The discussion here considers the philosophies and methods in place at Marriott which account for its success in retaining personnel. Connecting these to its HRM practices, the discussion considers the benefits to the company's performance.
Paper Undergraduate
Kant's Three Motivations: Duty, Inclination, and Further End
Kant identifies three kinds of motivation: from duty, immediate inclination, and further end. A real life example of duty motivation would be as follows. A person is in the grocery store shopping and they notice that a…