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Turkish Designers it Has Been
Words: 2733 Length: 8 Pages Document Type: Research Proposal Paper #: 91609500
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China and the far east represent such areas and naturally they are a threat to Turkey. One ways of fighting against this threat is by encouraging the local creativity to develop and by promoting it abroad.

Another important issue that can be discussed is repr4esented by the impact of fashion upon the Turkish society. One might argue that the Turkish society is so different from the western one that it is impossible for fashion to actually have a profound social influence. This is not true. On the one hand the attack of the media is extremely intense and there is no way to prevent girls and women to come in contact with them. On the other hand, keeping them away from the media is not a solution, even if the purpose would be that of defending culture. The right way to proceed about it is to allow women to decide…


Doshi, Gaurav. "Textile and apparel industry in Turkey," in  accessed February 8, 2010

"Orientalism" in  accessed February 9, 2010

"Orientalism and the Islamic philosophy" in  accessed February 9, 2010

"Orientalism, media and the west" in  accessed February 7, 2010

My Sister's Keeper
Words: 1509 Length: 4 Pages Document Type: Research Paper Paper #: 5673961
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Sister's Keeper

Edward and Susan: My Sister's Keeper ethical dilemma

The film My Sister's Keeper is an emotionally wrought dramatization of what is a very real medical conundrum for some parents today, given advances in medical technology. The drama revolves around the question of the creation of a 'savior sibling,' genetically designed from birth to help her existing sibling survive (My Sister's Keeper: Science Background Talk, n.d., SCU). In the parallel case of Edward and Susan, a couple with a daughter with Acute Childhood Lymphoid Leukemia, many of the objections that people have raised to IV will not likely be persuasive to them: they have already used the technology to have their first child. Additionally, the sibling would be a wanted child, given the couple had always wanted a bigger family, but had held off because of fears of passing on a genetic disorder. The main ethical question for the…


Marcotty, Jacqueline. (2010) 'Savior sibling' raises a decade of questions. The Seattle Times. 

My Sister's Keeper: Science Background Talk. (n.d.). SCU. Retrieved: 

In-vitro fertilization. (2013). Arizona Center for Reproductive Endocrinology and Infertility

Kinder Togs Has Been an
Words: 483 Length: 2 Pages Document Type: Case Study Paper #: 83803127
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To completely retool our image is a daring act on the part of the company, but the executive management team is confident that this is the best step to take, albeit untraditional (Maclachlan 130).

Appendix I


Hisey, Pete. "Marketing support for lifestyle merchandising - K mart's Fresh New Face."

Discount Store News. 17 Dec. 1990: 1-4.

Maclachlan, Ian. "Plant Closure and Market Dynamics: Competitive Strategy and Rationalization." Economic Geography 68.2 (1992): 128-142.

Pennington, April. "Designer Babies: Munchkin Couture Is All the Rage With Hip

Parents." Entrepreneur. Sept. 2005: 1.


Situation Analysis


Company Strengths

Management style

Loyal employees

Slow, steady marketing

Long-term existence

Relationship with wholesalers

Established plants

Established distribution channels

Company Weaknesses

Military style technique

Developing trendy atmosphere in traditional New England

Cost of living increases by unions

Risk of radical makeover


Regain #1 rating

Secure future

Higher profit

Diverse product line

Freshness of product


Against Cloning
Words: 1605 Length: 6 Pages Document Type: Term Paper Paper #: 41502376
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against human cloning. The writer explores both sides of the issue and comes down against its use or possibility of its use. There were four sources used to complete this paper.

Over the past few decades, medical advances have made life better than ever before. People are living longer, their health is better and their quality of life is above any previous standard. Today, people can be cured of illnesses that used to mean death while at the same time practicing preventative medicine that will provide them with a longer life. Advances in the medical field have provided many benefits to human life but the question becomes, how much is too much? The ability to clone humans and human parts is just on the horizon. Steps have been taken to push it through the FDA regulations and the public is being told the ability is just around the corner. Cloning,…


Bono steps into stem cell debate with anti-cloning bill

Gannett News Service; 4/28/2005; DOUG ABRAHMS

Gannett News Service


Prenatal Testing
Words: 1180 Length: 4 Pages Document Type: Term Paper Paper #: 4779731
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Prenatal Testing

For many people, prenatal testing has opened many opportunities to treat potential illnesses and to save lives. Administering tests that involve visualization, ultrasounds and amniocentesis allow physicians and parents to identify illnesses and disabilities in children even before birth. More advanced surgical techniques have been used to treat babies even before they are born.

Many others, however, have expressed concern over the ethical implications of prenatal testing. hile the treatment of diseases is a noble cause, many ethicists worry that prenatal testing will lead to a de facto form of eugenics. In these cases, prenatal testing could be used to screen out mild disabilities and other non-life threatening conditions.

This paper looks at the social implications of prenatal testing, with a particular emphasis on the definitions of disability and preferred genetic makeup. The first part is a look at the reasons why parents avail of prenatal testing techniques.…

Works Cited

Allen, Garland E. "Is a New Eugenics Afoot?" Science. 2001. Proquest Database.

Anderson, Gwen. "Nondirectiveness in Prenatal Genetics: Patients Read Between the Lines." Nursing Ethics. 1999: 126-129.

Genetic Testing and Screening." Bioethics for Students: Issues in Medicine, Animal Rights, and the Environment. 4 vols. Macmillan, 1999. Reproduced in Opposing Viewpoints Resource Center. Farmington Hills, Mich.: Gale Group. 2004

Suter, Sonia Mateu. "The routinization of prenatal testing." American Journal of Law and Medicine. Boston: 2002. Proquest Database.

Future Promising or Foreboding it
Words: 2956 Length: 9 Pages Document Type: Term Paper Paper #: 98255192
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While on the one hand many are concerned that scientific discoveries like the atomic bomb could mean the end of civilization, others like the inventor ay Kurzweil argue that, "to relinquish technologies because they could be used for ill means giving up their good uses -- and it also means totalitarian control." (Creating a More Intelligent Future) in other words if we focus on the many creative aspects of modern technology this opens up a very positive picture of the future.

There are many aspects that could be considered here. One of the many advances in modern technology is the fascinating creation of "interfaces" or a more intelligent interaction between technology, like computers, and human beings. This would mean that technology would no longer be "alien" or a threat to humanity but would become more acceptable and adjusted to the human environment. As some experts argue, " becomes possible to…


Anti-aging Medicine Test for Measuring Functional Real Age. Retrieved March 27, 2007 at

Barnes, S. (2004, November). Human-Built World: How to Think about Technology and Culture. History Today, 54, 85+. Retrieved March 27, 2007, from Questia database:

Barr, S.M. (1999, April). What Remains to Be Discovered: Mapping the Secrets of the Universe, Origins of Life, and the Future of the Human Race. First Things: A Monthly Journal of Religion and Public Life 46. Retrieved March 27, 2007, from Questia database:

Colborn, M. (2007, January/February). How Attitudes Shape Our Future: Our Feelings and Attitudes about the Future and Its Risks Can Lead to Either Triumph or Disaster. Using Global Warming as a Case Study, a Psychologist Explains Why. The Futurist, 41, 68+. Retrieved March 27, 2007, from Questia database:

Ethics and Morality the Experience
Words: 1743 Length: 5 Pages Document Type: Term Paper Paper #: 12785853
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The inclusion of deaf persons other than the parents may defuse some of the hostility that they have displayed towards Ms.W. During the meeting, the parents should be given the first opportunity to state their case, with all the reasons for wishing to have a deaf child. I would suggest that Ms.W. bring up the issue of the hearing child by means of questions beginning with phrases such as "Do you think..." Or "How would you feel if..." It is important to open the discussion in a way that will minimize hostility. When Ms.W. feels that the discussion is open and honest, the issue can be discussed at great length and from all angles.

Whatever the conclusion of the discussion, if one is indeed reached, the parents should be allowed time to make a final decision. Furthermore, they need to understand that the final choice is with them. They should…

Moral Dilemma
Words: 578 Length: 2 Pages Document Type: Essay Paper #: 84436712
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Moral and Medical Dilemma

As the progression of medical technology has expanded humanity's ability to heal one another directly -- through the process of organ transplants, blood transfusions, and bone marrow exchanges -- several ethical dilemmas have surfaced which impact physicians, patients, and politicians alike. An individual's voluntary decision to donate his or her organs in the event of an unexpected death, and the government's methods for devising an equitable system of distribution for blood and organ transplants are just a few of the increasingly rancorous debates to become associated with cutting-edge medical techniques. Today, with the concept of stem-cell research offering a vast array of seemingly miraculous medical advances, the moral discussion has shifted to cases like that experienced by the Whitaker family, which has been forced to confront an agonizing choice involving their seriously ill son Charlie. In the end, although the Whitakers were able to develop a…


Petersen, J. (2003, June 19). "Designer baby born to uk couple." Retrieved from

Ethical Eugenics Unethical Pgd There
Words: 1708 Length: 5 Pages Document Type: Term Paper Paper #: 72060914
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There are too many factors that cannot be controlled. Children may develop inferiority feelings regarding their own specialness due to the choices of their parents. Many people who may be able to make contributions to society will more than likely be aborted. There is also the possibility that just because someone has a genetic trait for a malady, they may not even manifest such a condition. Additionally, the lack of clear boundaries in this field leaves the potential for catastrophes, such as that which happened during orld ar II.

orks Cited

Abraham, Carolyn. "Unnatural Selection: Is Evolving Reproductive Technology Ushering in a New Age of Eugenics?" The Globe and Mail, 7 January 2012.

Appel, Jacob M. "Toward an Ethical Eugenics: The Case for Mandatory Preimplantation Genetic Selection." JONA's Healthcare Law, Ethics, and Regulation 14:1, 2012, 7-14.

Gattaca. Dir. Andre Niccol. Perf. Ethan Hawke, Uma Thurman, Jude Law. Columbia, 1997. Film.…

Works Cited

Abraham, Carolyn. "Unnatural Selection: Is Evolving Reproductive Technology Ushering in a New Age of Eugenics?" The Globe and Mail, 7 January 2012.

Appel, Jacob M. "Toward an Ethical Eugenics: The Case for Mandatory Preimplantation Genetic Selection." JONA's Healthcare Law, Ethics, and Regulation 14:1, 2012, 7-14.

Gattaca. Dir. Andre Niccol. Perf. Ethan Hawke, Uma Thurman, Jude Law. Columbia, 1997. Film.

King, David S. "Preimplantation Genetic Diagnosis and the 'New' Eugenics." Journal of Medical Ethics, 25, 1999, 176 -- ?182

Business Fashion Knockoffs Perils and
Words: 2829 Length: 9 Pages Document Type: Term Paper Paper #: 70879855
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In this manner, a chain of custody could be established. if, say, Aldo's product had suddenly jumped from one step of the process to another, it might indicate that Aldo had not gone through the usual channels; had possibly stolen the idea, or copied it to a significant degree from Alexander McQueen. In either case, the designer could protect himself or herself by following the customary procedures of their marketplace.

Can Knockoffs Be Stopped?

ith so many ways to counterfeit designer fashion items like clothing, shoes, and handbags, and so few laws to prevent the actual production of pirated merchandise, stopping knockoffs would seem to be an almost impossible task. Nevertheless, knockoffs can be controlled if designers, retailers, and government authorities remain vigilant. As noted by American designers, merchandising is the key to the American design process. It is also the key to controlling the flow of counterfeit goods. hile…

Works Cited

Brenner, Susan W., and Anthony C. Crescenzi. "State-Sponsored Crime: The Futility of the Economic Espionage Act." Houston Journal of International Law 28, no. 2 (2006): 389+.

Congress Considers Fashion's Copyrights." The Washington Times, 28 July 2006, C10.

Delener, Nejdet. "International Counterfeit Marketing: Success without Risk." Review of Business 21, no. 1 (2000): 16.

Cogito Ergo Sum as Stated
Words: 1796 Length: 5 Pages Document Type: Term Paper Paper #: 51847710
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As such, every human being has 70,000 pairs of these genes or instructions that tell the body what to be and how to behave. They have garnered the name "designer" not so much as to pre-selection but more toward blueprint. Although biotechnological development might well be able to "design" a fetus to have all the characteristics that parents want in a child, the more scientific approach is one of natural development in the genes patterning. Not with standing naturalism there are efforts underway to alter some of the 70,000 pairs of genes to cure diseases and prevent defective inherited characteristics. Wherein the debate turns philosophical, ethical, and righteous is on an entire different level however. When reality is present that babies can be genetically engineered to be smarter, better looking, more athletic, and happier the face of human evolution will have changed forever. The lingering question facing citizenry is how…


Andrews, Lori B (1999). The Clone Age: Adventures in the New

World of Reproductive Technology. New York, Henry Holt and Company.

Descartes, Rene. Discourse on the Method of Rightly Conducting the Reason, and Seeking Truth in the Sciences. 2 June. 2004 Retrieved Dec. 22, 2004 at 

Dorland's Illustrated Medical Dictionary, (2000). 29th Edition, W.B. Saunders Company,

Sociology and Socialization Gender Differences Examined Birthday
Words: 616 Length: 2 Pages Document Type: Term Paper Paper #: 42265882
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Sociology and Socialization: Gender Differences Examined

Birthday Cards

Go to any card shop and take a look at the birthday cards. Birthday cards display numerous messages about society's attitudes toward gender, age, mental status and more. Most of the birthday cards available in a typical Hallmark store, the store examined, display what might be considered gender 'norms'. For example, girl's birthday cards are mostly offered in pink, showing pictures of flowers or bunnies or other soft items. Male birthday cards often depict pictures of sporting items, blue colors, or even women. The cards available suggest that differences exist between what men and women like, and emphasize that these 'norms' have become social institutions. The messages provided in cards suggest that women want to hear flowery messages of love and caring, whereas men would rather here a good joke or look at a picture of a member of the opposite sex.…


Shepard, J.M. (2001). Sociology, 9th ed. West Publishing Company.

Elephants Dovima
Words: 1394 Length: 4 Pages Document Type: Essay Paper #: 6743851
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Dovima ith Elephants

Richard Avedon's photograph "Dovima with Elephants" was taken in Paris, France during the month of August in 1955. It was a commercial piece for Harper's Bazaar to promote the work of Christian Dior. The picture was taken with trained circus elephants that are visibly shackled while the woman at the center is not, indicating the underlying social tension and low position of women during the period, although that might not have been realized at the time the photograph was taken. The model Dovima, who was born Dorothy Juba, is wearing a whit Dior evening gown and, as the title of the picture suggests, she is surrounded on both sides by large elephants. There are actually two photographs which have the same title and were taken on the same day. One has the model in a black dress. They are both culturally significant but for the sake of…

Works Cited

Edwards, Owen. "Fashion Faux Paw: Richard Avedon's Photograph of a Beauty and the Beasts

is Marred, He Believed by One Failing." Smithsonian Magazine, October 2005.

Pochna, Marie France. Christian Dior: the Man who Made the World Look New. Arcade, 1996.

Swartz, Mimi. "The Couture Cinderella." Vanity Faire, June 1991.

New Look by Dior
Words: 494 Length: 2 Pages Document Type: Term Paper Paper #: 7785837
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New Look

In the postwar year of 1947, fashion designer created a line he called "Corelle" which is the botanical term for the frail petals at the center of a flower (Christian). In his autobiography, Dior wrote that, "I wanted my dresses to be constructed, molded upon the curves of the feminine body, whose sweep they would stylize" (Dior). He theorized that women were tired of the uniformity and simplicity of the war years where they would have to dress without excess. Dior wanted to create clothing that a woman would enjoy wearing and that would reintegrate her into the world of femininity. Experts in the industry would grow to call this line the "New Look." A 1947 issue of Vogue described the line saying, "from the era of Madame Bovary…wasp-waisted Gibson Girl shirtwaists, pleated or tucked…slow-sloped, easy shoulders…wrapped and bound middles -- barrel (almost hobble) skirts -- longer, deeply…

Works Cited

"Christian Dior's New Look." The Vintage Connection.

Philippe Starck Is Considered One
Words: 630 Length: 2 Pages Document Type: Term Paper Paper #: 62863196
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Starck's creations for Target are not only elegant but are useful, and include a "letter rack, magazine holder, tape dispenser, plastic stool, ultrasonic toothbrush, and plastic food pots" (Lowthorpe). However, according to Lowthorpe, Starck is most proud of his creations for mother and baby. He explains that he was "inspired by the daily small problems of women," calling the "ugly yellow and purple things covered with flowers and elephants...cultural pollution for the baby," thus Starck's baby bottle resembles a perfume bottle with a top that doubles as a rattle (Lowthorpe). And according to Lowthorpe, his "potty could also perform the duties of a sophisticated wine cooler and his baby monitor, in the form of a silver pebble that hangs from a necklace, is a piece of other-worldly jewelry" (Lowthorpe). Starck believes his work will change the face of design and force other distributors to compete, saying, "This means good objects…

Works Cited

Lowthorpe, Rebecca. "Interview: Philippe Starck - Leading light; He has designed everything from a fly-swat to an air-traffic-control tower, and now Philippe Starck is turning his attention to mothers and babies. The Independent Sunday. June 2, 2002. Retrieved February 20, 2007.

Live Concert Analysis How Doing Good Makes
Words: 6286 Length: 23 Pages Document Type: Thesis Paper #: 68417534
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Live Concet Analysis

How Doing Good Makes Us Feel Poweful and Poweless at the Same Time

Design Activism vs. Design fo Social Change

The Awakening Consciousness of Designes 1960's


Thee has been lukewam inteest in public sevice design, social impact and design activism. But in most convesations, all othe designs wok to enhance the standad of living of the people; some of it must be activism. The agument is seldom boosted by the notion that achitectue has been impacted by intellectual movements and ats fo instance, modenism which fuels an idea of a evolutionay society. These movements had ideal poposals fo society's efoms. They wee elated deeply to commece and aesthetics as well (Jose et al., 2008). Conside the diffeence between modenism and activism fo that matte. The modenism idea states that people stand equals to each othe, while society became united in evey aspect fo instance uniting laboes,…

references and charitable habits of Generation Y, Generation X, Baby Boomers and Matures. Convio and Edge Research. (2010).

Boehnert, J. "In the Front Line," Creative Review, October 2008.

Borasi, G., & Zardini, M. (Eds.). Actions: What you can do with the city. Canadian Centre for Architecture. (2008).

Brown, T., Sklar, A., Speicher, S., Solomon D. And Wyatt, J. "Design For Social Impact," (New York: The Rockefeller Foundation, 2009), 80-81.

Cowan, G. "Street Protest Architecture," Bad Subjects, January 2004.

Apparel Industry on the First
Words: 3585 Length: 12 Pages Document Type: Term Paper Paper #: 78321263
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"Social messages sent by clothing, accessories and decorations can invoke social status, occupation, ethnic and religious affiliation, marital status and sexual availability etc."

4.2 Product innovation and technological changes

The rapid rate of technological development set the course of development in numerous other domains, including apparel. In this order of ides, the technology adherent to the apparel production process is on its path from computer made designs to technologically improved materials' quality. For example, future directions in the apparel industry involve "more types of fiber developed using nanotechnology or smart clothes that incorporate electronics."

4.3 Marketing innovation

The main characteristic of current trade and production is that the items tend to focus more and more on the customers' needs and desires. Apparel producers are today faced with the difficult task of combining the publics' needs with a high quality of work and material as well as with the latest fashion…


October 2001, Contracts and Modifications by North American Industry Classification System (NAICS) Codes, Manufacturing NAICS Codes,

Fratto, M.G., Jones, M.R., Cassill, N.L., 2006, Journal of Fashion Marketing and Management, Volume 10, Emerald Group Publishing Limited

Wikipedia, The Free Encyclopedia, October 2006, Apparel, article was last modified on October 26, 2006, , last accessed on October 31, 2006

October 2006, Apparel Resources, Exim News, Sri Lanka: Apparel Exports to U.S. Show 9.5% Increase, , last accessed on October 31, 2006

Barbie as an Online Tool
Words: 1995 Length: 6 Pages Document Type: Essay Paper #: 53816198
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Nairn sees these Barbies as being tortured to destroy the doll's perfection, but the same children (I have noticed from observing female relatives) may demand a new Barbie, even after treating the old one carelessly.

Additionally, not all Barbies are disposed of. In fact, there is a thriving industry of adults who collect Barbies. These Barbies embody characters from famous old films, new films, or characters from around the world. Even some Barbies marketed at younger girls that are reasonably priced like those of the Twilight series of Barbies, are clearly not disposable. Barbies run the gamut from the cheap to the beautifully coiffured, yet all of them suggest a model of femininity that is similar: adult and girlish at the same time. Even as early as the 1960s, according to the website "Barbie's Career History," Barbie was used to embody 'acceptable' female occupations for young women, including that of…

Works Cited

Buffamonte, Christina. "Barbie's career history." Good Housekeeping. 2008.

June 23, 2010. 

Bindel, Julie. "Con -- Barbie: Dumb blonde or diehard feminist?" The Guardian. December 28,

2008. June 23, 2010.

Design Influences
Words: 2050 Length: 6 Pages Document Type: Term Paper Paper #: 97727626
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Egyptian Hieroglyphics and Other Ancient Symbols on 18th, 19th and 20th Century Surface Pattern Design and Their Influences on Contemporary Design

Hieroglyphics are a system of picture-writing, from the Greek, literally meaning "sacred carvings"; these symbols were used extensively on the walls of Egyptian tombs and temples, as well as columns and in written texts (Cavendish 1970). This paper will provide an analysis of the influence of Egyptian hieroglyphics and other ancient symbols on 18th, 19th and 20th century surface pattern design and their influences on contemporary design, taking account of the impact on design practice of digital techniques today. A discussion of designers from these periods illustrating their work will be followed by suggestions for critical analysis, and an examination of possible philosophical questions to be considered related to a future professional practice. A summary of the research will be provided in the conclusion.

Review and Discussion.

Background and…

Works Cited

Brunner, Hellmut. (2004). Decipherment of hieroglyphic writing: Champollion's decipherment.

In Encyclopedia Britannica [premium service].

Cavendish, Richard. Man, Myth & Magic: An Illustrated Guide to the Supernatural, Vol. 10.

New York: Marshall Cavendish Corporation, 1970.

Demand Analysis Market Segmentation
Words: 1321 Length: 4 Pages Document Type: Term Paper Paper #: 85908573
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Mark Ames, an expatriate living in Moscow, Russia, had only heard of Old Navy from friends. "The Old Navy store chain is one of those cultural events that I missed out on, having spent almost all of the 1990s abroad," he claimed. However, upon visiting one of the stores for the first time in January of 2003, he was able to percieve the class differences at play between Old Navy, the Gap, and anana Republic, the sister retail clothing companies that are owned by Old Navy's parent company, Gap Incorporated. These three companies, in addition to Gap Kids and aby Gap, provide an excellent example of market segmentation.

The old saying goes that 'the clothes make the man,' and our concept of 'materialism' is most expressively represented in the material, or fabric, that we chose to wear. Although internalized demographic notions affect most of the patterns of consumption that are…

Bibliography: 6

Due: 2003-10-20-07:00:00

automobiles, beer, cereals, soap, detergents, etc. Select a large national company and list all the different brands of a product that the company manufactures. Explain why you think the company markets each of these brands of the same product. Should be able to explain demand analysis and market segmentation

Gestational Surrogacy Even Though it
Words: 2181 Length: 6 Pages Document Type: Term Paper Paper #: 56425393
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A also consider that a proper legislation should protect the surrogate mother, in order to avoid situations in which her rights would not be respected. Therefore, she should be paid her medical expenses and, as a sort of benefit for her act, she should be granted a free medical insurance and the right to free medical analyses. Moreover, the legislation should stipulate that the surrogate mother should be of the same nationality - American in this case - as the future parents, in order to avoid situations as those which occurred in the Indian women case, who have thought to have been abused, a thing they have accepted because of their poor material status.

All in all, it seems that gestational surrogacy is not among the best surrogacy practice, and this is because of the ethnic, legal and cultural misunderstandings it might generate. In addition, I consider it should be…


Ciccarrelli, John K., and Janice C. Ciccarrelli. "The Legal Aspects of Parental Rights in Assisted." Journal of Social Issues 61 (2005): 127-137. Tufts Library. 17 Mar. 2007.

Baker, Brenda M. "A Case for Permitting Altruistic Surrogacy." Hypatia. Bloomington 11.2 (1996): 34. Alt-Press Watch. Tufts Library. 17 Mar. 2007.  tId=28972&RQT=309&VName=PQD>.

Ciccarrelli, Janice C., and Linda J. Beckman. "Navigating Rough Waters: an Overview of Psychological Aspects of Surrogacy." Journal of Social Issues 61 (2005): 21-43. Tufts Library. 17 Mar. 2007.

Douglas, Carol Anne. "Women as Wombs." Off Our Backs Jan. 1994: 12. Alt-Press Watch. Tufts Library. 17 Mar. 2007, at .

Bobbi Brown Marketing
Words: 1664 Length: 5 Pages Document Type: Essay Paper #: 64891702
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Bobbi Brown

Industry Environment

Bobbi Brown is the eponymous cosmetics company of a New Jersey-based make-up artist. The company has existed since 1990, and today is owned by Estee Lauder, and represents around 10% of that company's total revenues (Buck, 2012). Growth in the Bobbi Brown line has come with the launch of branded stores, and a series of brand extensions into fragrances and eyewear. The bread and butter of Bobbi Brown remains the make-up business, however, and that is where the next idea is going to be launched. Bobbi Brown is seeking to capture the anti-aging cream market. This paper will explain the strategy and how it fits within the prevailing industry conditions.

The macro trends in the industry are generally positive. The cosmetics industry worldwide is growing rapidly, at a rate of around 8.5% per year. This growth is fueled by rising per capita incomes, combined with greater…


Buck, J. (2012). The mogul next door. New York Times. Retrieved May 6, 2014 from 

Logarta, L. (2002). Bobbi Brown is for every woman. Lifestyle. Retrieved May 6, 2014 from 

Sena, M. (2013). Beauty industry analysis 2014 -- cost & trends. Franchise Help. Retrieved May 6, 2014 from 

EY. (2013). Luxury and cosmetic financial factbook 2013. Ernst & Young. Retrieved May 6, 2014 from  [HIDDEN] -02-4/papers/ML13-365.pdf

Market Analysis of Tiny Houses
Words: 710 Length: 2 Pages Document Type: Other (not listed above) Paper #: 39679528
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Tiny House: Target Market Analysis

The tiny house market for homes "typically between 100 and 500 square" has a wide demographic outreach in terms of its age range: "Millennials, who have limited funds and might not be able to afford a traditional mortgage because they have to pay off college loans; and Baby Boomers, who are retiring and seeking ways to stretch their pension by finding affordable homes" (Hyde n.d.). The concerns of both groups are strikingly similar. Idealistic Millennials embrace the environmental benefits provided by such homes and Baby Boomers are seeking to save money on utilities. However, demographically, the impressive size of the Millennial generation makes this an even more attractive potential target market: "By sheer numbers, the 75 million members of the millennial generation overtook baby boomers last year" (Lee 2016). Slice of Heaven's emphasis on the luxury market of tiny homes would allow both demographics to…


Hyde, R. (n.d.) Tiny house movement: Making market opportunities. Investopedia. Retrieved from: 

Lee, D. (2016). Why millennials are staying away from homeownership despite an improving economy. The LA Times. Retrieved from: 

Patel, N. (2015). Tiny house, big benefits: Freedom from a mortgage and worries -- and stuff.

The Washington Post. Retrieved from:  -- and-stuff/2015/06/23/f8f706f0-0acc-11e5-9e39-0db921c47b93_story.html

Clothing An Outside Consultant's View
Words: 1212 Length: 4 Pages Document Type: Term Paper Paper #: 89457191
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But these markets are far more deeply explored and mined, both by X-L and its competition. Plus, China's middle class is still growing, and even from a geographical perspective, there is more 'outdoors' in China in which citizens can deploy their sporting skills, in comparison the more densely populated other Asian nations.

Not only lifestyles have changed but the idea of spending money on sporting clothes is still relatively new. X-L must establish itself as the brand of choice, at this critical juncture in China's economic history. "At the moment, China's consumer economy is about the size of Italy's, but in two years' time it is going to start adding an Italy every year," observed one China analyst (Ford, 2007). Plus, the young, athletic market is expanding: "Young people are responding, and refusing to follow their parents' example of socking away 25% of their post-tax income - one of the…

Works Cited

Dissecting China's Middle Stratum." (24 Oct 2004). China Daily. Retrieved 13 Aug 2007 at 

Ford, Peter. (2 Jan 2007). "Consumer tidal wave on the way: China's middle class."

Christian Science Monitor. Retrieved 13 Aug 2007 at

Marketing Company G Wishes to Launch a
Words: 1841 Length: 7 Pages Document Type: Essay Paper #: 50081976
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Company G. wishes to launch a line of small appliances. The marketing plan is designed to guide the process of bringing that line to market. The line will initially begin with a couple of products, but will eventually expand to fill a broad portfolio of products. Within Company G, the small appliances line has been developed not only to take advantage of an opportunity in the market, but is designed to give Company G. A growing product line in order to bolster stagnating revenues. This plan will outline the process by which the line will be marketed.

Mission Statement

With its new line, Company G. has the objective of becoming a premium player in the small appliance industry. These new appliances will bring professional quality into your kitchen, but at domestic prices. Our mission is to help you cook your best.

Market Objectives

The target market for the company's…

Personhood an Interdisciplinary Look at the Individual
Words: 5434 Length: 15 Pages Document Type: Term Paper Paper #: 24383626
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person within the Christian worldview. Specifically it will discuss technology, the environment, and the media as it relates to my personal Christian worldview. As noted in this course, understanding a worldview can help a person understand other people and all their roles in today's society. Today's culture is broad, and influenced by a variety of sources, from scientific to religious, and they combine to create a contemporary Christian worldview in others and myself. Personally, my worldview is one of balance between my Christian beliefs and scientific study and analysis, which may be fairly common for a modern Christian worldview.

First, it is necessary to define worldview and what it is. A worldview encompasses every aspect of life, so understanding it is crucial in decision-making and living life to the fullest. It is really a wide-ranging perception of the world around us, formed using a Christian viewpoint. In other words, it…


Editors. (2009). About us. Retrieved 22 June 2009 from the Evangelical Climate Initiative Web site: .

Gibson, T.S. (2004). Proposed levels of Christian spiritual maturity. Journal of Psychology and Theology, 32(4), 295+.

Holy Bible. New King James Version.

Schmeltekopf, D.D. & Vitanza, D.M. (Eds.). (2006). The future of Baptist higher education. Waco, TX: Baylor University Press.

Paying it Forward to Africa
Words: 805 Length: 2 Pages Document Type: Term Paper Paper #: 92316020
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As we have seen, fashion is not the only field that has the idea of integrating usiness with philanthropy. Other industries have focused on other African causes such as AIDS/HIV, Water, Business, health, education.

(RED), a division of the ONE Campaign advertises itself as "fighting for AIDS for a free generation." Using an optimistic message, (RED) promotes itself as an organization that elieves that it can change the face of the AIDS epidemic in Africa y stopping transmission of HIV form mothers to aies. In 2010, 1,000 aies were orn every day with HIV. In 2011, that numer was reduced to 900. (RED) urges shoppers to uy (RED) products. The manufacturers send the contriutions to the Gloal Fund which then uses all of the money -- no proceeds going to RED -- to finance HIV / AIDS programs in Africa.

ING is another original philanthropic program that promises to send…



Menkes, S (November 15, 2012 ) Philanthropy in Fashion. The NY Times. Fashion and Style. 

Philanthropy, fashion, and compassion 

Aid for Africa:

Primark History Growth Products Customers and Stakeholders
Words: 2790 Length: 10 Pages Document Type: Research Paper Paper #: 6219672
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Primark: History, Growth, Products, Customers and Stakeholders

The world economy today has become more interrelated, consistent and unified nowadays than it was in any earlier phases of time gone by. This is because in present times there have been rapid variations and transformations in media, transport and communications technology. This rapid change cannot be found in any other area more than it is evident in the world of textile industry and clothing distribution. The consumer today yearns for chic, fashionable, smart, stylish and reasonably priced clothes ("Providing consumers with ethically sourced garments," p. 1,

Various countries from every corner of the world are busy in fabricating high street fashion to a great extent. Industries and companies buy clothes from countries that provide the advantage of cheap labor costs and lower material. Bangladesh, China, India and Turkey are among such countries that offer the mentioned benefits to the businesses worldwide.…


"Associated British Foods plc - Our companies." Associated British Foods plc - Home. ABF plc., n.d. Web. 2 Oct. 2011. .

"Childrenswear." Primark. Primark Stores Limited, n.d. Web. 4 Oct 2011. .

"Company History." Primark. Primark Stores Limited, n.d. Web. 2 Oct 2011. .

Jackson, Kate. "What Is It about PRIMARK?." The Mirror. 07 April 2007. 28. Web. 4 Oct. 2011. .

Historical Fiction
Words: 2249 Length: 8 Pages Document Type: Term Paper Paper #: 33905890
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Fictional Family in the Textile Business in London 1850-1914

This paper is a fictional account of a family in the textile business in London. The time period is 1850 to 1914 and makes reference to inventions, trends and other textile pertinent data. In addition the family role in society is addressed through the use of plot structure and dialogue.

The Mills of The Bedford Family

Julianne heard him enter the house before she saw him, but that was the way it was with her brother. Alan was the most energetic young man she knew and his dedication to the family textile business was unmatched by anyone in London or the surrounding areas. As he breezed into the room he glanced at Julianne before addressing their father.

Father, we need to hire some weavers right now! That shipment of machines from America has been delayed and there are none to be…

AVON Case International Business Avon
Words: 560 Length: 2 Pages Document Type: Term Paper Paper #: 30671375
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Avon has both word-of-mouth and trust on its side as a provider of cosmetics, beauty and health aids. Their distribution strategy is one of the aspects that make their unique value proposition all the more effective as well, as it reinforces trust with face-time between their representatives and customers. The Avon model and competitive strength is all predicated on buying from someone you know and trust.

Supply Chain Implications for Avon

In advising Avon with regard to their supply chain strategy, the most important aspect of their planning must focus on creating green- and environmentally friendly products that are consistent with the values of their new primary market, which are women in the 30s to late 40s (Prior, 2010). The regenerative aspects of the products also need to be brought out more effectively and the supplier needs to be challenged for greater innovations in this area as well. The focus…


Grammenou, E.. (2009, April). WHAT'S NEXT? For COSMECEUTICALS and NUTRICOSMETICS. Global Cosmetic Industry, 177(4), 38.

Hill, John S., & Still, Richard R. (1990). Organizing the Overseas Sales Force: How Multinationals Do it. The Journal of Personal Selling & Sales Management, 10(2), 57.

Molly Prior. (2010, March). Avon Launches Environmental Effort. WWD, 199(57), 5.

J. Alex Tarquinio. (2004, September). Aging Gracefully at Avon;. Kiplinger's Personal Finance, 58(9), 49.

Marketing a Comparison Between Two Major Department
Words: 987 Length: 3 Pages Document Type: Essay Paper #: 87564903
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A comparison between two major department stores, Nordstrom and Wal*Mart can illustrate the concepts of pricing and distribution. The research shows that both Nordstrom and Wal*Mart use pricing and distribution strategically, but with different means, methods, and end results.

Pricing and distribution are integral parts of an overall marketing strategy. Pricing refers to the cost of the item, and is related to product positioning, perceived value, and the profitability of the company. Distribution refers to the methods by which the company delivers its goods and services to the consumer, and signals how consumers first come into contact with the items for sale. A comparison between Wal*Mart and Nordstrom helps to illustrate the interrelated concepts of pricing and distribution. Nordstrom and Wal*Mart are both major department stores that depend on strategic pricing and distribution strategies. However, their pricing strategies are completely different. Nordstrom lures customers with perceived quality and status,…


Bertini, M., and Wathieu, L. (2010). How to Stop Customers from Fixating on Price. Harvard Business Review Vol. 88 (May), p. 84-91

Burnsed, B. (2009, August 3). Where Discounting Can Be Dangerous . Business Week. New York. 49.

Florissen, A., Maurer, B., Schmidt, B. & and Vahlenkamp, T. (2001, August). The race to the bottom: When industries deregulate, their managers face unfamiliar challenges. Price wars are often the unfortunate -- and unnecessary -- result. McKinsey Quarterly. McKinsey & Company.

Henricks, M. (2010 November 19). Price-Cutting Peril: Do You Know What You're Doing -- Really? The Debunker. BNet.

Different Styles Clothes Why People Dress Different
Words: 1620 Length: 4 Pages Document Type: Term Paper Paper #: 44889080
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People and Styles of Dress

Style of dress has defined a people's culture and era since the beginning of civilized societies. By leafing through any history book, it is easy to identify the culture and time of history by the illustrations and descriptions of dress. Dress is the defining article that relates time and culture.

If one were to stroll a local college during the 1950's, they would immediately grasp a sense of the society's culture. omen would be dressed in skirts and blouses and proper street shoes, while men would be donned in trousers, shirt and tie. None would be wearing jeans and sneakers as they do today. And certainly none would be pierced and/or tattooed.

hen strolling a local campus today, one will encounter all matter of dress. Jeans, sneakers, tattoos and piercings are abundant, however, one is just as likely to catch glimpses of 1960's style skirts…

Work Cited

Ouellette, Laurie. "Cracking the dress code."

Women's Review of Books; 5/1/1994; Pp.

Henricks, Mark. "Informal wear: does dressing down send productivity up?"

Entrepreneur; 1/1/1996; Pp.

Beauty and the Eye of
Words: 734 Length: 2 Pages Document Type: Term Paper Paper #: 11267869
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But one of Hilary's most controversial stands was her decision to wear a rather dowdy hair band when she spoke upon the public stage. Appearance consultants were called in, and this travesty was removed, and the offending hairstyle reformed. Yes, women are taken seriously -- but only after they have proved themselves capable of meeting certain, often very rigorous standards of attractiveness.

Beauty is in the eye of the beholder -- but that is what is so difficult. Because to judge the self by outside cultural standards of beauty means one is forever in doubt. Unlike measurable standards of intelligence, work performance, or even one's ability to provide in material terms for one's family, beauty is subjective. Her catty colleague may mock a thin fashion model for being too skinny. A voluptuous beauty is sneered at in the gym. A waiflike young woman is ignored at because of her perceived…

Changing World of American Women's
Words: 2900 Length: 10 Pages Document Type: Term Paper Paper #: 14983619
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Even though many sought change, it took many decades for their reform to take hold and of course, like all change there were many set backs along the way. One popular writer of the time quipped that the women of New York City should be paid as street sweepers for each stroll they took. Reform of the era's fashions may have been hard to come by because dress reform was a dangerous topic. The Victorian era was a male dominated culture intent on maintaining the boundaries between the masculine and feminine genders.

The United States in the nineteenth century was a time when abandoning the accepted norms of fashion could provoke violence and ridicule. Even clothing for children was slow to change. Infants were almost habitually dressed in long night gowns and older children in both urban and rural families wore poorly fitted dress like clothes until they could work…

Ben & Jerry the Concept of Unit
Words: 908 Length: 3 Pages Document Type: Case Study Paper #: 41895740
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Ben & Jerry

The concept of unit pricing relates to the price per unit of a good. Often, companies like to convey the impression that buying a larger size saves the consumer money, but unit pricing allows the consumer to see whether or not this is the case. Unit pricing reflects the price per unit of something, rather than the price per container. The point of unit pricing is that it allows the consumer to see the price per unit, rather than the price for whatever size container is available. This allows for comparison between products sold in different sized containers (Montaldo, 2012).

The Consumer Bill of Rights was introduced by John F. Kennedy in 1962. There are six such rights. These are as follows: the right to be safe, the right to choose freely, the right to be heard, the right to be informed, the right to education and…

Works Cited:

Addiction Blog. (2011). Why do people shoplift? Addiction Blog. Retrieved March 24, 2012 from 

Montaldo, D. (2012). Unit pricing -- the real price. Retrieved March 24, 2012 from 

US (2012). Consumer bill of rights law & legal definition. U.S. Retrieved March 24, 2012 from

Advertising Is to Make the
Words: 2591 Length: 8 Pages Document Type: Research Paper Paper #: 15920729
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Barbie doll top ten viral commercials as of 2013 rely mostly on You Tube, Dailymotion, Facebook and Twitter.

The third doll brand, subject to this study is Bratz. As evidenced from the four commercials assessed in the course of this study, Bratz deploys a slightly different mode of advertising, which involves marketing adult entertainment to kids. Social psychologists have argued that this strategy is very effective within the realm of modern-day material culture. Adult entertainment, which often involves depiction of violence, sex, strong language and obscenity, has become very popular among children

. For Bratz, one of the most popular commercials involves cowgirls in Texas fighting crime modelled along the risque film group Charlie's Angels. The use of guns to depict violence is central to this commercial, which has since increased the brand's digital reach through pervasive advertising on TV and in the internet. In a similar commercial, Bratz acquired…

Meyers, Laurie. "Dangerous dolls? Psychologists push back against market forces and products that sexualize young girls." American Psychological Association September 2006, Vol 37, No. 8

Eglinton, Kristen Ali Youth Identities, Localities, and Visual Material Culture: Making Selves, Making Worlds New York: Springer, 2013

Doeschka, J. Anschutz and Rutger, C.M.E. Engels. "The Effects of Playing with Thin Dolls on Body Image and Food Intake in Young Girls" U.S. National Library of Medicine

Overview Benefits and Negative Implications of PPACA
Words: 832 Length: 2 Pages Document Type: Essay Paper #: 30888859
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PPACA and its implications on existing health care in the United States.

The PPACA (Patient Protection and Affordable Care Act) overviews the following factors:

Creates an Individual Mandate: it requires the citizens of the United States to have their health insurance covered or either pay punishment for it

Establishes American Health enefit Exchange: PPACA has made new sections in order to spread the coverage and make it more affordable and accessible. It has created American Health enefit Exchanges which helps the citizens who cannot afford coverage.

Changes Private Health Insurance Coverage: This act also helps the people to gain access to coverage that are affordable so that the citizens do not lose their coverage

Expands Medicaid: Medicaid is expanded through PPACA by covering certain groups that were not previously covered by Medicare like adults without children, or low-income people.

Establishes New High -- Risk Insurance Pool: a health risk insurance…


Baribault, M., & Cloyd, C. (1999, July 26). Health Care Systems: Three International Comparisons. Retrieved from 

Heal, L. (2012, December 13). Why States Should Run From PPACA. Retrieved September 30, 2015, from 

Healthcare Reform. (2014). Retrieved September 30, 2015, from

LAO. (2010, May 13). The Patient Protection and Affordable Care Act: An Overview of Its Potential Impact on State Health Programs. Retrieved September 30, 2015, from

The Ideas of Adam Smith
Words: 3157 Length: 10 Pages Document Type: Research Paper Paper #: 63522331
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Adam Smith (Biographies, N.d.)

Smith's Biography

The Wealth of Nations

Book I: Of the Causes of Improvement in the productive Powers of Labor

Book II: Of the Nature, Accumulation, and Employment of Stock

Book III -- IV

Adam Smith was one of the most influential thinkers of the modern era. Smith's work laid the foundation for our modern economic system of capitalism -- he is sometimes referred to as the "father of capitalism." This analysis will cover his life and a brief biographical section, followed by his theoretical contribution to capitalism. Smith was far ahead of his time relative to political economy and argued that markets were an ideal form of resources allocation. However, in Smith's day, markets actually looked like small markets composed of buyers and sellers. Today, the concept of markets has become far more abstract and markets seldom resemble the form that Smith himself was familiar with.…


Biographies. (N.d.). Adam Smith (1723-1790). Retrieved from Biographies: 

Brown, M. (2012). A Review: Adam Smith: An Enlightened Life. Review of Social Economy, 520-524.

Kaufman, H. (2001). What Would Adam Smith Say Now?: He would Like Much of What he Sees, But he would Also be Worried. Business Economics, 7-13.

Peaucelle, J. (2012). Rhetoric and logic in Smith's Description of the Division of Labor. European Journal of the History of Economic Thought, 385-409.

Market Outlook for Tiny Homes
Words: 1062 Length: 3 Pages Document Type: Paper #: 25713022
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Competitive Analysis: Tiny Home Market

Montainer is one of the more popular entrants in the tiny home market. It offers a relatively low price point for container homes. According to its website, a base module in the form of a recycled and refurbished shipping container is only $65,000, well below the price of even the most inexpensive homes, and installation runs $10,000-$20,000. The homes can be located anywhere the customer has land and can secure a permit. "We determine exact installation costs for your site including connection to utilities whether you are [sic] access to power, city sewer and water or well and septic system. Solar panels are also an option that we provide." ("FAQ," 2016). The shipping containers are relatively Spartan, however and a more realistic target market may be individuals who want vacation homes or temporary office spaces although according to Montainer, "Montainer wants to sell its homes…


Davis, L. (2015). Can tiny homes become big business? Realtor. Retrieved from:

FAQ. (2015). Montainer. Retrieved from: 

Humble Homes (2016). Official Website. Retrieved from:

The Effects of the 19th Century Market Revolution
Words: 1252 Length: 4 Pages Document Type: Essay Paper #: 12756206
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Market Revolution: hy it as Good for Some, Not for Others

The Market Revolution of the 19th century could not have occurred without the Age of Industrialization that allowed it to displace the old mode of commerce and trade. Goods could now be produced en masse and shipped at far faster speeds than ever before. hat had once been the work of the domestic role players was not taken out of their hands and made the work of laborers in factors. In every sector, technology played a part -- the cotton gin, the furnaces, the steel mills, the meat packers, the freight trains -- the landscape of America was changing and life and its social, spiritual, economic and political characteristics were also being impacted as a result. For some the impact was positive -- but for others it was negative. To some, the market revolution was a quality of American…

Works Cited

Srebnick, A. (1997). The Mysterious Death of Mary Rogers. NY: Oxford University


Neo-Confucianism Is a Philosophy Which Was Born TEST1
Words: 1526 Length: 4 Pages Document Type: Essay Paper #: Array
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Industrial evolution: Impact in Middle Class And Working Class / Conditions of Middle Class And Working Class Under Industrial evolution

The Industrial evolution, was an advancement to new production processes in the period from 1760-1840. This advancement involved improving from the use of traditional hand production methods to the use of machines, modern chemical production and iron manufacturing processes, more efficient water supply, rising use of steam power, the advancement of machine tools and the growing popularity of the factory system. It equally involved the modification from the use of wood and all other bio-fuels to the use of coal. Textiles industry dominated the Industrial evolution with regards to employment, the value of both the output and invested capital; the textile industry also became the first to make use of new manufacturing techniques. This Industrial evolution symbolized a key turning point historically; almost all aspects of everyday life was in…


BCP. Effects of the Industrial Revolution. The Industrial Revolution. 2015. Web.

Goloboy, Jennifer. Industrial Revolution: People and Perspectives. California: ABC-CLIO, 2008. Print.

Mantoux, Paul. The Industrial Revolution in the Eighteenth Century: An outline of the beginnings of the modern factory system in England. Great Britain: Routledge, 2013. Print.

More, Charles. Understanding the Industrial Revolution. London: Routledge, 2002. Print.

Myths About the Retirement
Words: 684 Length: 2 Pages Document Type: Article Review Paper #: 55933359
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Myths About Social Security

The Social Security Act was passed in 1935 during a period in which the unemployment rate was among the highest that it has ever been in history and few families had the resources for the elderly to retire with a level of dignity. In this environment, Social Security was established to give senior citizens a minimal standard of living and the program is often associated with poverty. However, there are many characteristics about the program that are often misunderstood by the general public such as the case that the elderly is not as poor as typically perceived. For example, the Social Security payment system is based upon the consumer price index (CPI) which has substantially raised the effective payments significantly overtime and as a result the current generation of SS payees receive considerably higher payments relative to previous generations.

Many people also believe that the SS…

Works Cited

Braverman, B. (2015, March 26). 6 Popular Social Security Myths Busted. Retrieved from The Fiscal Times: 

Hinden, S. (2015, February 23). 7 Myths of Social Security. Retrieved from AARP:

Conspicuous Consumption the Relationship Between Luxury Purchase
Words: 8087 Length: 29 Pages Document Type: Term Paper Paper #: 81374108
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Conspicuous Consumption

The Relationship between Luxury Purchase as Conspicuous Consumption and Y Generation -Take Designer rands for Example

Conspicuous consumption is a complex concept that requires a great deal of quandary. Conspicuous consumption is often thought of as unnecessary spending or the purchasing of products that are not necessities. Increases in upward mobility have increased conspicuous consumption patterns in nations around the world.

Marketing professionals are eager to find the target markets that engage in conspicuous consumption. The purpose of this thesis was to examine the conspicuous consumption of the Y Generation in Taiwan.

Our research found that there are clear differences between luxuries and necessities and that the characteristics that distinguish each can differ from country to country. The discussion also discovered that conspicuous consumption is defined as "the consumption of goods and services on a grand scale for the purpose of demonstrating pecuniary power rather than that of…


Dictionary. Webster's Revised Unabridged Dictionary, © 1996, 1998 MICRA, Inc.

Golden boys and girls." 2004. The Economist. 27 June 2004.

Ackerman, Frank. "Consumed in Theory: Alternative Perspectives on the Economics of Consumption." Journal of Economic Issues 31.3 (1997): 651+. 

Bao, Yeqing, and Alan T. Shao. "Nonconformity Advertising to Teens." Journal of Advertising Research 42.3 (2002): 56+.

Revolution of Typography on the
Words: 2034 Length: 6 Pages Document Type: Term Paper Paper #: 92472312
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This means that designers do not have the ultimate control, as they have had for centuries in other printed matter. The user now has the ultimate control, and they can alter the aspects of a Web page at the click of a mouse.

Internet typography has evolved from very simple fonts and colors on a plain background, to intensely graphic and easy to navigate Web sites that draw the user in to a totally unique and visual experience. Colors, textures, and variations are endless, and typography is really still in the infant stages on the Internet, so it is clear there will be many more innovations to come. Internet typography has revolutionized how the world accesses information, and it is one of the most important developments of the information age. It will be extremely interesting to see where typography goes in the future on the Internet, and it will be…


Heller, Steven and Philip B. Meggs. Texts on Type: Critical Writings on Typography. New York: Allworth Press, 2001.

Holt, Richard. Dialogue on the Internet: Language, Civic Identity, and Computer-Mediated Communication. Westport, CT: Praeger, 2004.

Jones, Scott L. "Evolution of Corporate Homepages: 1996 to 2006." The Journal of Business Communication 44.3 (2007): 236+.

Morrison, Matt "A History of Typography." A History of Typography. 9 Jul. 2006. 17 May 2008 .

Discover How Marketing Principles Work in Different
Words: 3624 Length: 13 Pages Document Type: Essay Paper #: 42347753
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discover how marketing principles work in different corporations. First there is Parcelforce, a company which has a mission of providing parcel service that is connected to the oyal Mail Group. The company is the parcel branch of the UK mail system, and as such they have had to compete with other services that are both national and international in nature. As a matter of fact, Parcelforce works in other countries as well, so they also are an international entity as well. The other company to be examined is Peacock an international clothier. Peacock is primarily based in Britain, but they also have more than 200 stores outside of the UK. How these companies conform to basic market principles, distribute products, react to economic local and international market forces will be discussed.

Task 1 - Understand the Concept and Process of Marketing

1a) Identify the main elements of the marketing process…


Hull, L. (2010). Cheap and chic: The 35 Peacock dress celebrities are 'desperate' to get their hands on.

Peacocks. (2011). Marketing Peacocks.

The Times 100. (2010a). Customer service as a strategy. Retrieved from -- 133- 324-1.php

The Times 100. (2010b). Using the marketing mix to drive change. Retrieved from -- using-marketing-mix-to-drive-change-- 133-404-1.php

Wide Web Is Available Around
Words: 14250 Length: 52 Pages Document Type: Term Paper Paper #: 14951486
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The reward for the effort of learning is access to a vocabulary that is shared by a very large population across all industries globally" (p. 214). Moreover, according to Bell, because UML is a language rather than a methodology, practitioners who are familiar with UML can join a project at any point from anywhere in the world and become productive right away. Therefore, Web applications that are built using UML provide a useful approach to helping professionals gain access to the information they need when they need it.

Overview of the Study

This paper used a five-chapter format to achieve the above-stated research purpose. Chapter one of the study was used to introduce the topic under consideration, provide a statement of the problem, the purpose of the study and its importance of the study. Chapter two of the study provides a review of the related peer-reviewed and scholarly literature concerning…


Domain Specifications

Specification Name:

Ontology Definition Metamodel (ODM)


Psychology Mommy and Me Familiar
Words: 2077 Length: 7 Pages Document Type: Research Proposal Paper #: 30487719
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Finally, the study has a variety of implications for both the fields of education and early childhood development. Because Bortfeld et al. have distinguished that infants can recognize familiar words and words that precede or follow them at a very early age, educators in grades as low as pre-school can use this information to design a curriculum for maximum learning. Thus, the implications of Bortfeld et al.'s study have depth and are widespread across disciplines.

The fact that this study is saturated with implications for a variety of fields suggests that it not only provides a wealth of new information to add to the conversation regarding infant word recognition, but also that the study was conducted well with a variety of strengths, though some weaknesses can also be identified. In regards to methodology, the three experiments were set up as to compliment each other in a logical chronological manner. Each…

Aviation This Is the Sound
Words: 1873 Length: 7 Pages Document Type: Term Paper Paper #: 22427645
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In short then, the Pilot is everything the stewardess is not. He even supplies the sense of dash and adventure that the stewardess keeps "bottled up" within her button-down exterior. However, it is not just the pilot's overall demeanor - or persona - that is significant. We often have no direct contact with the pilot of our craft except via the airplane intercom. As this is our sole means of interface with this individual; this individual who is so essential to our own personal safety and survival, it is important that even on the intercom the pilot must sound like our preconceived image of him:

speaker's personality may be judged by listeners not only on the basis of the choices of behaviour he makes, but also possibly to some extent on physical features over which he has no possibility of volitional control at all. In our culture, a man…


Beaulieu, R.A. (1991). 10 the Pilot and the Thinking Machine. In Pilots, Personality, and Performance: Human Behavior and Stress in the Skies, Deitz, S.R. & Thoms, W.E. (Eds.) (pp. 145-164). New York: Quorum Books.

(1991). The Gift of Speech: Papers in the Analysis of Speech and Voice. Edinburgh: Edinburgh University Press. 

Grant, C.A. (Ed.). (1999). Proceedings of the National Association for Multicultural Education: Seventh Annual Name Conference, October 29-November 2, 1997, Albuquerque, Nm. Mahwah, NJ: Lawrence Erlbaum Associates.

Harrington Collection Harrington's Interest in
Words: 1458 Length: 5 Pages Document Type: Case Study Paper #: 13562050
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Lastly, the company can improve its image. Although within Harrington the firm believes that it has a strong brand, this brand is supposed to allow it to charge high prices for its goods. Yet, margins are slipping; this could indicate an erosion of brand power at Harrington. Activewear could restore some of this brand power by showing consumers that Harrington was up-to-date with modern fashion sense.

There are a number of threats, however, associated with entry into the activewear market. While the brand could be enhanced, it could also be diluted if a large number of existing Harrington customers do not approve of the activewear trend. Moving into activewear, even if successful, could result in cannibalization of existing sales. For example, marketing money will likely be shuffled from older lines to promote the new activewear line. Shelf space and inventory space in the distribution channel will also need to be…



Harrington should enter the activewear market. The market share is expected to grow large enough that it will be profitable for Harrington to enter this market by 2009. The company will have a breakeven point of 238,000 units, and if it gains the market share it expects to gain, it will easily break that number of sales. There is minimal evidence that the brand will be damaged or diluted by the move (just 2% of customers) and there is significant evidence that the move into activewear is congruent with the needs of the Harrington customer base. The company's estimates of market share are therefore reasonable -- its customers are waiting for this product. Even if those market share estimates are not met, the company should still be able to turn a profit on activewear. The impacts of negative externalities on this plan have not been examined (cannibalism, channel difficulties) but on its own merits, the plan to enter the activewear market appears to be profitable for the company. Therefore, Harrington should enter the activewear market.

Jesus' Teachings Prayer & Christian Life He
Words: 35411 Length: 109 Pages Document Type: Dissertation Paper #: 95862373
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Jesus' Teachings, Prayer, & Christian Life

"He (Jesus) Took the Bread. Giving Thanks Broke it. And gave it to his Disciples, saying, 'This is my Body, which is given to you.'" At Elevation time, during Catholic Mass, the priest establishes a mandate for Christian Living. Historically, at the Last Supper, Christ used bread and wine as a supreme metaphor for the rest of our lives. Jesus was in turmoil. He was aware of what was about to befall him -- namely, suffering and death. This was the last major lesson he would teach before his arrest following Judas' betrayal. Eschatologically speaking, the above set the stage for the Christian ministry of the apostles, evangelists and priests. Indeed, every Christian is called to give of him or herself for the Glory of God and the Glory of Mankind. The message at the Last Supper was powerful. People have put themselves through…

Technology Boom of the Last
Words: 3769 Length: 15 Pages Document Type: Term Paper Paper #: 10909989
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One authority describes the transition in telephony thusly: eally smart engineers advanced technology to evolve phones from wall hanging boxes with an operator making phone connections to little, fold-up cellular devices. Now the world of everything integrated - computer chips, display screens and communicating - has spawned the age of smartphones" (Oppenheim, 2011, p. 17).

Written methods

Written messages were passed through a variety of media, including circulars, memoranda, policy letters, notices, forms, and reports.

All of the 1991 methods as well as e-mail, facsimile machines, and SMS together with the above-mentioned wireless "look-at" devices that are internet enabled.

Visual methods

Manually prepared bar graphs; tape-based video recordings

PowerPoint presentation, digital video recordings, clip art, stock graphics and pictures; user-friendly touch-screen devices (Gentry, 2011).

Audio and/or sound methods

Tape recordings (20mm et al.), vinyl disks, CB

VoIP, stock sounds, computer-based recordings and editing

As can be readily discerned from the…


Ahmed, Z., Shields, F., White, R. & Wilbert, R. (2010). Managerial communication: the link between frontline leadership and organizational performance. Journal of Organizational

Culture, Communication and Conflict, 14(1), 107-109.

Araneta, V.A. (2007, March 13). Business options; Relationships in the global financial markets. Manila Bulletin, 37.

Brown, K., Anderson, A.H., Bauer, L., Berns, M., Hirst, G. & Miller, J. (2006). Encyclopedia of language and linguistics. Boston: Elsevier.

2-Year-Old Case Study Two-Year-Old Child
Words: 3101 Length: 9 Pages Document Type: Case Study Paper #: 75905361
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(Broderick & Blewitt).

Aside from the major issue, at least for the parents, of Jason's reserved social demeanor; there have been several other indicators of acting our behavior that he has presented. On several occasions Jason has complained of stomachaches and headaches prior to having to go to day care or even to any other playtimes where he knows his parents will not be attending. Also, if he has felt threatened by other children in outside settings he will also develop these symptoms in order to be sent home. Then, conversely, after he has been at day care he often does not want to return home and occasionally has a minor tantrum or crying fit. In instances such as these, with seemingly confusing and contradictory symptoms, one must remember that children often do not express anxieties in any direct fashion but often present with symptoms or strange ideologies that can…

Works Cited

Broderick, P.C., & Blewitt, P. The life span: Human Development for Helping

Professionals (2nd ed.). (2006) Upper Saddle River, New Jersey: Merrill Prentice Hall.

Burgess, Kim B., and Alastair J. Younger. "Self-Schemas, Anxiety Somatic and Depressive

Symptoms in Socially Withdrawn Children and Adolescents." Journal of Research in Childhood Education 20.3 (2006): 175+.

Five Competitive Forces That Shape Strategy
Words: 2324 Length: 8 Pages Document Type: Research Paper Paper #: 11084096
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Competitive Forces Analysis for Gilt Groupe

Five Forces Analysis of Gilt Groupe company

Many managers look at competition too narrowly. According to Michael Porter, there are different forces of competition that should be looked at by any business. A business will not gain a return on investment of the forces are too intense in the industry. When the competitive forces are favorable, many of the companies in the industry are profitable. When formulating a strategy, the manager needs to understand that some forces are stronger than other forces. These strong forces will determine the industry's profitability. Focusing on the strong forces more than the weak forces, allows a manager to develop a strategy that will ensure the business remains profitable. An industry's structure will set the industry's profitability in the end and will provide a model for influencing and anticipating competition and profitability. The five competitive forces identified by Porter…


Afuah, Allan N, and James M. Utterback. "Responding to Structural Industry Changes: A Technological Evolution Perspective." Industrial and corporate change 6.1 (1997): 183-202. Print.

Cox, Andrew. "Understanding Buyer and Supplier Power: A Framework for Procurement and Supply Competence." Journal of Supply Chain Management 37.2 (2001): 8-15. Print.

Matthew Carrol. "The Rise of Gilt Groupe: The Great Recession Fuels the Perfect Storm." New York, NY: Forbes, 2012. Print.

Michael E. Porter. How Competitive Forces Shape Strategy. Boston, MA: Harvard Business Review, 1979. Print.

Human Resource Strategy
Words: 1959 Length: 7 Pages Document Type: Case Study Paper #: 49922235
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Human esource Strategy

Organizations exist in a rapidly changing environment due to factors such as technological advancements, regulatory shifts, workforce adjustments as well as industry and market changes. To thrive in the long-term, organizations must perceive and adapt to these changes effectively. Human resource management (HM) is one of the major areas affected by changes in the internal and external environments (Truss, Mankin & Kelliher, 2012). As businesses evolve and grow, there are often changes in workplace structures, systems, processes, demands and expectations. The HM function must ensure that the organization has the right pool of human capital to fulfill the organization's mission, vision and objectives against the backdrop of a constantly evolving environment (Mello, 2015). Accordingly, the notion of strategic HM has gained prominence in recent times. Strategic HM essentially entails planning and managing human resources with consideration to the organization's long-term goals and objectives (Chartered Institute of Personnel…


Chartered Institute of Personnel Development (CIPD) (2015). Strategic human resource management. Retrieved 13 October 2016 from: - resources/factsheets/strategic-human-resource-management.aspx

Daly, J. (2012). Human resource management in the public sector: policies and practices. New York: M.E. Sharpe, Inc.

Falcon, P. (2002). The hiring and firing question and answer book. New York: AMACOM.

Mello, J. (2015). Strategic human resource management. 4th edition. Mason: Cengage Learning.

Surrealism and Fashion
Words: 2277 Length: 7 Pages Document Type: Essay Paper #: 7984272
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romanticism of man with imagination and the curiosity to attach meaning to inanimate objects spills over in many forms- dreams, art, literature, and of late pervades the space in commercial forms like films, advertisements, fashion exhibitions etc. Surrealism has enamored and consequently influenced intellectual and academic pursuits in the past in all fields- social behavior, politics, religion and culture. The import of psychological realms and psychoanalysis on surrealism has been multivariate. Key historical figures- Marx, Freud, Dadi have shaped surrealism since the beginning of the twentieth century. In modern times, fashion and clothing make use of surrealism to evoke extreme emotions by way of animating the inanimate as well as pushing the subjects (inanimate and women) to the limits of obscenity (over-consumption) and grotesque. An analysis of the travel of surrealism through the times shows that the original concepts continue to have an impact on the thought that goes behind…


-- -- . (2015b). The Art Story. Accessed April 20. .

"Surrealism Movement, Artists and Major Works." (2015a). The Art Story. Accessed April 20.

Teenage Substance Abuse Substance Abuse
Words: 5378 Length: 12 Pages Document Type: Term Paper Paper #: 9674352
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Help her to realize that having a child may interfere with her future career, but that many mothers have successful home and job lives. There are an infinite number of options, and a determined teenager can find a way to success. Do not skirt around the issues of danger, however, as teenagers are more likely to miscarry or have other complications with their pregnancy such as premature labor and low birth weight of the child. Teenage mothers are more likely to need bedrest during the late stages of pregnancy, and a cesarian section during birthing, and the child is at greater risk for any number of complications.

Of course, while supporting a pregnant teen is vital, the key to solving the problems faced by teenagers dealing with pregnancy is to stop it before it happens.

Provide accurate and unashamed information about sex and pregnancy to children and teenagers, and encourage…


Adolescent Anger and Aggression." Psychiatric Institute of Washington. 2001. 

Combat Teenage Sexual Abuse." NSPCC. 2001. 

Getting a Sexually Transmitted Disease." Frequently Asked Questions. American Social Health Association.

Lamprecht, Catherine. "Talking to your Child about STDs." KidsHealth. Nemours Foundation. 2001.