You plan to conduct a marketing experiment in which students are to taste one of two different brands of soft drink. Their task is to identify the brand tasted.
You select a random sample of 200 students and assume that the students have no ability to distinguish between the two brands. (Hint: if an individual has no ability to distinguish between the two soft drinks, then each brand is equally likely to be selected).
What is the probability that the sample will have between 50% and 60% of the identifications correct?
Each taste has a 50/50 chance that the brand will be identified.
Where between 50% and 60% identifications are correct, there is a 90% probability, with a 10% margin of error.
The probability is 90% that the sample percentage is contained within what symmetrical limits of the population percentage?
We do not know the definition of 'population' here in terms of…...
Marketing Sports Drink
In today's current marketplace, there is stiff competition among sports drink manufacturers. Our company has developed a product with an edge on the competition. The product is a sports drink that comes in a container that effectively keeps the drink cold for approximately six hours. In order for sales of this product to succeed in the marketplace, it is necessary for our company to devise effective strategies for marketing the sports drink. The following discussion explores how marketing strategies could be developed in order to maximize profits from sales of the sports drink.
Marketing efforts may effectively begin by the company asking themselves a number of directed questions that help define where and how to direct energy and resources. The answers to these questions provide clarity and direction, ensuring that the product is being marketed in the most effective manner. These questions involve identifying market segments, competition, business growth,…...
Snell, P.G., Ward, R., Kandaswami, C., Stohs, S.J. (2010). Comparative effects of selected non-caffeinated rehydration sports drinks on short-term performance following moderate dehydration. Journal of International Sports Nutrition. 7, 28. Retrieved 15 April 2012 from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2936297/?tool=pubmed .
consumption of a carbohydrate performance drink increase 400m sprint times?
Carbohydrate loading was found to be beneficial for endurance sports in the late 1990s. esearch has demonstrated that consuming high amounts of carbohydrates, combined with low training levels for several days before an event can help to improve performance (Wade, 2008). Since that time, issues have arisen as to which types of carbohydrates are best, which proteins are a factor, and issues regarding gender and differences in metabolism. esults of studies differ in regards to these issues.
The idea that carbohydrate-loading before an endurance event is widely accepted among health and fitness professionals. Now, the food industry has seen the profitability potential in this increased hype about carbohydrate-loading. They have crowded supermarket shelves with performance drinks, performance bars, and powders that can be added to other foods, supposedly to increase performance in sports activities. This research will focus on one particular…...
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References
Aziz, A., Wahid, M., & Weileen, P. et al. (2010). Effects of Ramadan fasting on 60 min of endurance running performance in moderately trained men Br. J. Sports. Med. June 1, 2010 44(7): 516-521.
Burke L.M., Hawley J.A., Mujika I., & Noakes TD (2000) Carbohydrate loading failed to improve 100-km cycling performance in a placebo-controlled trial Journal of Applied Physiology. 88.1284-1290.
Hasswirth, C. & Le Meur, Y. (2011). Physiological and nutritional aspects of post-exercise recovery: specific recommendations for female athletes. Sports Med. 2011 Oct 1;41(10):861-82.
Haverman, L., West, S., & Goedecke, J. et al. (2006). Fat adaptation followed by carbohydrate loading compromises high-intensity sprint performance. Journal of Applied Physiology.
soft drink and automotive industry in United States
The consumer intensive industries whose global operations are indeed tremendously influenced by key macroeconomic indicators and more importantly, by the relationship between the linkages between these indicators, which are representations of the underlying variables from the contained data. The movement and potential movement of GDP, unemployment rate, and Inflation, along with interest rates within differing economies, the CPI and PPI, wage rates/minimum wage, the unemployment rate, and benefit packages, consumer confidence, GDP growth, inflation, and the real exchange rate, all play a critical role in how the automotive and soft drink industry address their respective markets.
U.S. GDP is the primary macroeconomic indicator that indicates aggregate economic activity for all members working nationally and internationally. Therefore, an American working in China will be counted toward the U.S. GDP and toward the Chinese Gross National Product, or GNP but not the Chinese GDP and…...
Latruffe, L. 2010. "Competitiveness, Productivity and Efficiency in the Agricultural and Agri-Food Sectors." OECD Directorate for Food, Agriculture and Agri-Food Sectors. Organization for Economic Cooperation and Development.
BAND STATEGY a soft drink manufacturer creating a brand an energy drink. Write a report benefits developing a brand strategy. Focusing communication theory itt a critical analysis branding concepts processes communication strategies successfully brand drink.
Brand Strategy Benefits
The process of globalization has significantly intensified competition in most business fields. This situation determines companies to increase their efforts and investments in creating competitive advantage. Some of them focus on developing high quality products and services, while others prefer to use opportunities determined by cost efficiency. In addition to this, companies understand the necessity of developing a marketing strategy oriented towards reaching the objectives that the company has the resources of reaching.
Some of these companies also focus on developing brand strategy. This is because specialists in the field consider that companies' brands are important tools that can be used in order to improve customer loyalty. Therefore, it is important to invest in companies'…...
This same dynamic occurred with bottle and can suppliers, where the FTC also stepped in and forbid CSD manufacturers from purchasing additional businesses to become vertically integrated. Ultimately the FTC has said that the suppliers of ingredients to CPD manufacturers are in a commodity business, and therefore must be protected from becoming entirely replaced by vertical integration strategies on the part of their buyers. The gross margins and profitability on syrup specifically are low and as this is a process good, the impact of workflow design and re-engineering are critical. Suppliers are forming best practices teams to assist one another in becoming more cost-efficient and more capable of sustaining price points relative to the bargaining power of CSD manufacturers. The role of suppliers then in the CSD industry is one of being relatively weak relative to buyers, who are intent on creating more vertically integrated supply chains to attain…...
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References
Baker, Jonathan B. And Bresnahan, Timothy E (1984) Estimating the Elasticity of Demand Facing a Single Firm: Evidence on Three Brewing Firms, Research Paper No. 54 (Stanford Workshop on Factor Markets, Department of Economics, Stanford University, Stanford, CA). Retrieved April 16, 2008
Elliot Leschen, M Eric Johnson. (1999). Sourcing optimization tool for distribution-intensive industries. Production and Inventory Management Journal, 40(4), 49-54. Retrieved April 19, 2008, from ABI/INFORM Global database. (Document ID: 48260705).
Alberto Petroni, Marcello Braglia. (2000). Vendor selection using principal component analysis. Journal of Supply Chain Management, 36(2), 63-69. Retrieved April 19, 2008, from ABI/INFORM Global database. (Document ID: 54131862).
Michael E. Porter (2008). The FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY. Harvard Business Review: Special HBS Centennial Issue, 86(1), 78-93. Retrieved April 18, 2008, from ABI/INFORM Global database. (Document ID: 1406854351).
Despite the narrator's desperate pleas, the raven says nothing else than "nevermore." Moreover, the narrator now finds himself unable to get rid of the bird and states, "And the Raven, never flitting, still is sitting, still is sitting/on the pallid bust of Pallas just above my chamber door;/and his eyes have all the seeming of a demons' that is dreaming,/and the lamp-light o'er him streaming throws his shadow on the floor:/and my soul from out that shadow that lies floating on the floor/Shall be lifted -- nevermore!" (ln 103-108). hether it is the bird or his grief for Lenore that triggered the narrator's insanity, he will never be able to escape the unanswered questions he posed to the bird and will forever be haunted by the memory of Lenore and by the physical presence of the raven.
The theme of the loss of a beautiful woman -- possibly rooted in…...
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Works Cited
Poe, Edgar Allan. "Annabel Lee." Complete Tales & Poems of Edgar Allan Poe. New York:
Vintage Books, 1975. pp. 654-666. Print.
-. Essays and Reviews. New York: Literary Classics of the United States, Inc., 1984. Print.
-. "Ligeia." Complete Tales & Poems of Edgar Allan Poe. New York:
"Eat" and "drink" come together primarily in visual ways, and this is the part of the movie that I enjoyed the most. The filming of the ways in which the food is prepared and then savored is just luscious: This is not a move that you should see if you are attempting to stick to a diet. Throughout the film, Lee helps us to see the ways in which food sustains (or can sustain) us on all levels, from its taste to the cultural context in which food is both made and eaten.
The ways in which "man" and "woman" are combined are embedded within the plot and the characters, in the ways that (in the beginning) the characters try to avoid the kinds of connections that make life worthwhile and meaningful. But -- because this is a comedy and not a tragedy -- we know that they will make…...
The primary byproduct is lactic acid, but butyric acid and acetone also occur. The theoretical final result of oxygen deprivation is death, due to the buildup of byproducts from anaerobic respiration and the severe reduction in energy production. In athletics, death from oxygen deprivation is rare, as it usually causes unconsiousness first, which immidiately ceases the strenuous activity that significantly contributes to inadaquate availability of oxygen.
Athletes engage in carbohydrate loading before endurance events to increase the amount of glucose stored in the body in the form of glycogen. Carbohydrate loading consists of decreased activity combined with a high intake of carbohydrates. Carbohydrate loading gives an endurance athlete a larger supply of easily-metabolized glycogen for use during an event. Having a larger source of fuel that is easy to metabolize gives an athlete an endurance advantage over the competition. Foods high in starch such as breads, cereals and pasta are…...
Pepsi, as part of this new strategy, is also strategically placing commercials. At the Grammy Awards, they bought the commercial spot after singer Will.i.iam presented an award. Pepsi placed a special "bumper" with the rapper's photo, which then shifted into an updated Pepsi ad that featured the rapper and ob Dylan.
This is one example, as part of its marketing strategy to completely remake its image, logo, and design, of how Pepsi thinks that this type of placement will allow them to relate to the audience better.
Coca-Cola has launched its new "Open Happiness" campaign as an integral keystone to its new marketing strategy for 2009. Much like Pepsi, the campaign is connecting the brand with key target audiences; teens and moms, driving recruitment and retention. As part of the Open Happiness campaign, Coke released a single by the same name on iTunes. According to Coca-Cola executives, the single has reached over…...
(College 1)
College programs to intervene and stop students from drinking are successful at times if they are capable of changing the way that the student views his or her own alcohol use, thus altering the decisions that have made regarding the use of alcohol. There are some brief intervention techniques that appear to be effective. One of these is to use objective, personalized feedback regarding an individual's alcohol use, in order to increase the individual's awareness of potential risks caused by its use, which motivates changes in behavior. Even brief, one session, feedback interviews have been shown to produce significant decreases in levels of consumptions for six weeks following the session and to experience negative consequences related to alcohol for at least four years. Challenging students' expectations about alcohol use can alter their drinking behaviors (hite 1).
I have had high expectations of drinking in college, expecting it would be…...
Hingson, Ralph, Heeren, Timothy, Zakocs, Ronda, et al. "Magnitude of Alcohol-Related Mortality and Morbidity among U.S. College Students Ages 18-24." Boston University School of Public Health, Social and Behavioral Sciences Department. 2002.
Teen Drinking
Alcohol is a strong drug and it alters how one's emotional self. Some of the preliminary feelings of being "under the influence" include, lower blood pressure, calm mental affect and an all rounder pleasant sensation that teens as well as adults look for. Basically alcohol works as a depressant for our central nervous system, so technically if one is tensed or stiff due to any distraction then the intake of alcohol can provide the perfect "chill out" effect by reducing the tension and numbing the senses to a certain extent. As teenagers mature towards their senior years, they are encouraged to feel more comfortable about drinking. However brain scientists and researchers strongly imply that teenage drinking does have a very powerful impact on a teen's attitude and behavior. esearchers postulate based on their findings that alcohol has a comparatively stronger and toxic effect on the brain cells of adolescents…...
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References
Lo, Celia C., and Gerald Globetti. "Gender Differences in the Drinking Patterns of American and Hong Kong Adolescents." International Journal of Comparative Sociology 40.3 (1999): 307.
Kelly, Kathleen J., and Ruth W. Edwards. "Image Advertisements for Alcohol Products: Is Their Appeal Associated with Adolescents' Intention to Consume Alcohol?." Adolescence 33.129 (1998): 47.
Arata, Catalina M., Jeremy Stafford, and M. Scott Tims. "High School Drinking and Its Consequences." Adolescence 38.151 (2003): 567+.
Beman, Deane Scott. "Risk Factors Leading to Adolescent Substance Abuse." Adolescence 30.117 (1995): 201+
137-138). The WCTU membership simply could not conceive that women would actually support Prohibition reform, and so, they could not change with the times and learn how to become more open and lenient. They could not lend any support to their sisters or their cause, and so they condemned them instead, drawing distinct lines between many groups of women in the country.
Despite their differences, the importance of women's voices in the alcohol debate cannot be ignored. Murdock writes, "Both woman suffrage and prohibition emphasized male excess and potential female redemption" (Murdock, 1998, p. 7). Thus, women held political power, even if they did not even have the vote when Prohibition went into effect in 1919. This is one reason the two organizations are so significant and so important to American history. They show the long and illustrious history of political and social debate in the country. The founding fathers…...
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References
Murdock, Catherine Gilbert. (1998). Domesticating Drink: Women, Men, and Alcohol in America, 1870-1940. Baltimore, MD: The Johns Hopkins University Press.
This self-reporting could also be problematic, given that women with greater shame about their consumption might be less apt to report both food and alcohol calories. Women who drink moderately might also be more apt to appreciate and savor food and come from cultures such as France or the Mediterranean, where drinking with a healthy dinner is more common than in America. Eating meals socially has also been correlated with lower rates of obesity, and most of the drinking women consumed 'socially appropriate' levels of alcohol. Women who drank alcohol could also be more socially conscious of their appearance, and limit their dietary food intake for the rest of the day.
Further complicating the study's findings are the fact that a 2003 study of British men showed that regular drinkers gained more weight than nondrinkers. However, the Times surmised that the results of the 2010 study must have some validity,…...
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Reference
Parker-Pope, Tara. (2010, March 8). Women who drink more gain less weight. The New York
Eat, Drink, and (Don't) be Merry: A comparison and contrast of Babette and Sophie
Food and drink are two of the great pleasures and reliefs of life's cares -- along with love. So suggests the character of Babette from Isak Dinesen's short story "Babette's Feast" and Sophie from the novel Razors Edge by Somerset Maugham. But food ultimately has the power to sustain the soul, while drink, although it may provide a temporary respite, ultimately can only kill what is good inside of a person. Both Babette and Sophie are symbolic and minor, rather than fully fleshed out characters, which enable different characters in the novel to establish connections between one another that they otherwise would not have been able to. For instance, Babette's decision to have a feast brings together the elder sisters whom she serves with the rest of their surrounding community. She creates a sense of community and…...
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Works Cited
Dinesen, Isak. Babette's Feast and Other Anecdotes of Destiny. New York: Vintage, 1999.
Maugham, Somerset. Razor's Edge. New York: Vintage, 2003.
We can explain the concept of what punishment is and how it could be tied to not drinking water, as well as explain how you could chart or graph results with a study group that was not drinking water and a control group that was consuming the recommended amount of water. Unfortunately, you omitted some of the information we would need to write an answer specifically addressing the experiment you appear to be referencing.
While the concept of a bathing culture may be most strongly associated with the Romans at the time of the Roman Empire, many cultures have placed social, economic, and personal emphasis on bathing in a way that makes the practice as much about culture as it is about hygiene. Historically, cultures had very different approaches to bathing, with some ancient cultures considering baths dangerous, while others considered them almost sacred. Even in modern times, cultures take different approaches to the concept of bathing.
You can see the influence of nature on Japanese bathing tradition, which sets it apart....
Global issues are those issues that have an impact on more than one area of the globe, whether that impact is direct or indirect. These issues can be things that impact all people, such as global warming, or issues that may not currently impact all people but have a potential global impact, such as the political unrest in the modern day United States. We have compiled a list of suggested topics for an essay on global issues. Each of them has at least two perspectives, though one of the perspectives may be stronger or more....
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