Drink Essays (Examples)

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Profiling Markets With Psychographics Profiling the Soft

Words: 1237 Length: 3 Pages Document Type: Essay Paper #: 38899189

Profiling Markets With Psychographics

Profiling the Soft Drink Market with Psychographics

The intent of this analysis is to evaluate the various psychographic segments of the soft drink marketplace. There are seven different psychographic segments included in this analysis, each with drastically different expectations, needs, wants and preferences for soft drinks overall. Beginning with the Thrill Seekers, and progressing to the Trendy Quality Seekers, then the Price-Value Shopper who shops for soft drinks on price and availability, then the Social Shoppers, Brand Aspirationals and Price-Sensitive Affluents round out the entire series of segments. Each of these segments have drastically different needs and approaches to purchasing and consuming soft drinks as this analysis illustrates.

Analysis of Psychographic Segments

Each of the segments are analyzed with specific focus on their preferred types of soft drinks, ways of purchasing them, and a short analysis of their demographics as well. The differences in each segment…… [Read More]

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Beverage Company Analysis What Are

Words: 956 Length: 2 Pages Document Type: Essay Paper #: 78878350

First, the market for energy drinks, sports drinks and vitamin-enhanced beverages is being more fragmented and growing much faster than the traditional market for energy drinks. This is due to both the healthy nature of these drinks, the caffeinated ingredients, and nearly immediate energy they give consumers,. The underlying drivers of change that are going to individually and collectively make this industry even more attractive over the long-term is the proliferation of individualized brands and the ability of drink producers to rapidly increase their speed to market. These two factors will lead to short, more profitable product lifecycles and a much greater level of innovation over the long-term.

4. What does your strategic group map of the energy drink, sports drink, and vitamin-enhanced beverage industry look like? Which strategic groups do you think are in the best positions? The worst positions?

Those brands that have the ability to continually support…… [Read More]

Reference

Porter, Michael E., Millar, Victor E..(1985). How Information Gives You Competitive Advantage. Harvard Business Review, July 1, 149.

Figure 1:

Porters' Five Forces Model

High
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Tourism of a Country Is

Words: 2869 Length: 11 Pages Document Type: Essay Paper #: 2681768

9). It is also dubious to present the research on food and drink and other interlinked issues "as academic reflection on hospitality" (Brotherton & Wood, 2000, p.139) by scholars belonging to various disciplines such as Visser (1991) and Beardsworth & Keil (1997). In this context, it should not be forgotten that hospitality is a false identification of an industry that has existed for only twenty years and which has transitioned into almost a critically to education, research and knowledge. However at the bottom of the transfer lie the motives of power and commerce more than the academic thirst of education and information.

Hospitality is seen as "related" to drinking and eating however you are mistaken if you think the vice versa i.e. drinking and eating are seen as related to hospitality stands true.

AN OVELOOKED STEAM OF STUDIES

The above mentioned formulation perfectly fits the area of Commercial hospitality or…… [Read More]

References

Barthes, R. (1979). Toward a psychosociology of contemporary food consumption. In R. Forster & O. Ranum (Eds.), Food and Drink in History (pp. 166 -- 173). Baltimore: Johns Hopkins University Press.

Beardsworth, A., & Keil, T. (1997). Sociology on the menu: An invitation to the study of food and society. London: Routledge.

Brillat-Savarin, J.-A. (1994). The physiology of taste (Trans. A. Drayton). Harmondsworth: Penguin.

Brotherton, B., & Wood C.R. (2000). Hospitality and Hospitality Management. In C. Lashley & A. Morrison (Eds.), In Search of Hospitality: Theoretical perspectives and debates (pp. 134 -- 156). Oxford: Butterworth Heineman.
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Alcohol Consumption

Words: 1258 Length: 4 Pages Document Type: Essay Paper #: 60585127

Binge drink can lead to alcohol poisoning

Sampling

The present study is conducted in relation to the binge drinking's effects towards alcohol poisoning. The binge drinkers are individuals that take an excessive amount of alcohol at a given point of time and gradually it becomes their habit to take large amounts of liquor. It is also noted that due to binge drinking the likelihood of increased expenses for regular liquor intake the young individuals also tend to save some expenses through using Methanol alcohol. The use of excessive alcohol and its relationship with using sub-standard alcohol is also a dependency. The low quality alcohol consumption can also be attributed towards increased chances of alcohol poisoning. Therefore, the relatedness of money as alcohol is not a cheap commodity can lead to a potential problem regarding alcohol poisoning.

The current research proposal is based on the hypothesis that binge drinking can lead…… [Read More]

References:

Bissett, S., Wood, S., Cox, R., Scott, D., & Cassell, J. (2013). Calculating alcohol risk in a visualization tool for promoting healthy behavior. Patient education and counseling, 92(2), 167-173.

Kute, V.B., Godara, S.M., Shah, P.R., Gumber, M.R., Goplani, K.R., Vanikar, A.V., ... & Trivedi, H.L. (2012). Hemodialysis for methyl alcohol poisoning: A single-center experience. Saudi Journal of Kidney Diseases and Transplantation, 23(1), 37.

Leon, D.A., Shkolnikov, V.M., McKee, M., Kiryanov, N., & Andreev, E. (2010). Alcohol increases circulatory disease mortality in Russia: acute and chronic effects or misattribution of cause?. International journal of epidemiology, 39(5), 1279-1290.

White, A., & Hingson, R. (2014). The Burden of Alcohol Use: Excessive Alcohol Consumption and Related Consequences Among College Students. Alcohol research: current reviews, 35(2), 201.
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College Students and Alcohol Use

Words: 5292 Length: 17 Pages Document Type: Essay Paper #: 74738903

Psychosocial factors, such as depression, anxiety and social support, also induce drinking. This study confirmed that social cognitive factors drove college students to report on their own drinking. Psychosocial motives drove them to do so only at 1%. Social support was the only significant psychosocial predictor. The awareness of both the positive and negative consequences of drinking was quite likely behind the willingness of college students to report on their own drinking. This implied that drinking was a deliberate and conscious decision on their part. Heavy drinkers viewed their drinking as something negative in that they perceived themselves as having reduced control over it. Peer norms were also found to be an important predictor of drinking as a perceived norm and behavior, which supports drinking. Parental drinking norms also surfaced, although not as strong as the preceding predictors (Kuther & Temoshin).

Environmental Policies

Many new studies attempted to determine if…… [Read More]

BIBLIOGRAPHY

Barnett, N. et al. (2008). Profiles of college students mandated to alcohol intervention.

Journal of Studies on Alcohol: Alcohol Research Documentation, Inc. Retrieved on May 20, 2009 from http://findarticles.com/p/articles/mi_hb6378/is_5_69/ai_n29473218/?tag=content;col1

Black, J.M.; Ausherman, J.A.; Kandaka, T.L.; Lam, E.T. C; and Jurjevic, S. C (2004).

Urban university students' knowledge of alcohol and drinking. American Journal of Health Studies: University of Alabama Department of Health Services. Retrieved on May 20, 2009 from http://findarticles.com/p/articles/mi_mOCTG/is_2_19/ai_n6361765/?tag=content;col1
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Coca Cola SWOT Analysis and Marketing Strategy

Words: 2617 Length: 8 Pages Document Type: Essay Paper #: 73360807

Marketing Plan for Coca-Cola Drink

Current marketing situation

Coca-Cola is a carbonated drink that is manufactured by The Coca-Cola Company. The drink is aimed for the non-alcoholic beverage industry because it is a soft drink. Within the non-alcoholic beverage industry, there are soft and hot drinks. Hot drinks comprise of tea and coffee, while soft drinks contain flavor, sweetness, and carbonated or non-carbonated water. The industry is dominated by the soft drinks category and includes bottled water, sports drinks, ready to drink coffee, energy drink, juice, carbonates, and bottled water. In the United States, Coca-Cola is the most consumed non-alcoholic beverage. In order to cater for the health conscious consumers the company developed two drinks namely Coca-Cola Zero, and Diet Coca-Cola that are aimed for health conscious teens and adults respectively. With a global presence, the drink has continued to attract more and more consumers mainly because of its unique…… [Read More]

References

Aaker, D. A., & Biel, A. (2013). Brand equity & advertising: advertising's role in building strong brands. New York, NY: Psychology Press.

Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261-271.

Jefferson, D., & Anthony, D. (2014). Creative Market Segmentation Process, Global Positioning, Global Product Design and Successful Global Brands. Creative Market Segmentation Process, Global Positioning, Global Product Design and Successful Global Brands (October 18, 2014).

Karnani, A. (2014). Corporate Social Responsibility Does Not Avert the Tragedy of the Commons. Case Study: Coca-Cola India. Economics, Management, and Financial Markets (3), 11-23.
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Coca Cola Company Overview Coca-Cola

Words: 2273 Length: 7 Pages Document Type: Essay Paper #: 3801715

Typically, buyers have the ability to switch their tastes from one soft drink brand to the other.

Barrier to Entry: It is very difficult to enter the industry due to several factors:

First, a new firm will need to implement economic of scale to enjoy cost reduction and compete favourably within the industry. To establish economic of scale, a new firm will require huge capital investment ranging from several millions of dollar. Huge capital needed to enter the industry serves as a barrier for a new firm. More importantly, a new firm will need to overcome the tremendous marketing muscle to establish market presence within the industry, and entering into the industry requires substantial capital. Moreover, government regulation is another factor making entry into the industry very difficult. egulations such as Soft Drink Inter-brand Competition Act are making the new entry nearly impossible in the U.S. market.

Assessment of the…… [Read More]

References

Annual Report, (2010). Coca Cola Company. USA.

Frost and Sullivan Research (2011).Financial Assessment of Non-alcoholic Beverages Market. Frost and Sullivan Research Service.USA.

IMAP (2011). Food and Beverage Industry Global Report -2010. A IMAP Consumer Staple Report.

Lagos, T. & Smith, V. (2001). Analysis of the Coca-Cola Company. Massachusetts Institute of Technology.
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Gender and Communication

Words: 2201 Length: 8 Pages Document Type: Essay Paper #: 21225189

Gender Communications

The research question examined in this study poses the following question: "How does one person's behavior affect another person's behavior?" Specifically, this study is intended to assess the various mechanisms through which people communicate, both verbally and non-verbally. The study is intended to examine the different methods in which males vs. females communicate, and explore whether a difference in gender correlates with a different approach to communicate. Also examined is whether or not males or females are likely to be influenced by each others communication cues, and whether one gender is more influenced by certain settings/cues than the other.

Non-participant observation was the methodology selected for this study. Specifically, in order to best assess and observe gender relationships, our group decided to split the observations between two social settings: bars where people might "hang out" casually and the student center. Four members of our group went to Pete's…… [Read More]

References

Source 1: The Arts of Impression Management

Source 2: Studies of the Routine Grounds of Everyday Activities

Digby, Devin. Communication Minutes.

Mehta, Radhi. College Avenue Student Center, Food Court
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Export Project

Words: 3300 Length: 10 Pages Document Type: Essay Paper #: 1562069

Exporting a Ready-to-Drink Cold Coffee Product to Australia

The following details a market plan to export a ready-to-drink cold coffee product to Australia. The product is similar to Starbucks Frappuccino, which is the market leader in the industry in America, having around 90% market share. The product is named Elixa and will be manufactured and sold in America as well as exported to Australia.

Australia as the Export Country of Choice

There are several reasons why Australia has been selected as the country of choice. Firstly, it is important to recognize that the product will also be sold and marketed in America. Australia has been chosen because of the seasonal variation compared to America, because the market leader Starbucks has not established a market in Australia, because it is a stable market and finally, because Australia is an Americanized market.

Firstly, the seasonal variation is important. As a cold product,…… [Read More]

Bibliography

Ball, D., & McCulloch, W. International Business: The Challenge of Global Competition. New York: McGraw Hill, 1999.

Department of Foreign Affairs and Trade. "Australia in Brief 2000: A diverse people." Commonwealth of Australia, August 23, 2002. Retrieved 15 October 15, 2002. URL:

Fischer, Jeff. 'Fool Conference Call Synopsis.' July 24, 1998. Retrieved October 15, 2002. URL:

Porter, M.E. "Competitive Strategy: Techniques for Analyzing Industries and Competitors." New York: The Free Press, 1980.
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Old Japanese Adage When it

Words: 1097 Length: 3 Pages Document Type: Essay Paper #: 59880317

His father's drinking caused him concern. He felt that his father would either become ill or meet with an accident. James suggested that John go to Alcoholics Anonymous meeting. John's reaction was violent. For the first time in his life, John struck James. He yelled, "I am not an alcoholic." John felt that his drinking was under control; he could stop any time; and he could never be classified as an alcoholic.

John never remembered hitting James, even spanking him. John belonged to the school that never subscribed to the adage: "Spare the rod, spoil the brat." James received this stoically. Though he spent the night weeping, he realized that his father did not strike him, it was the alcohol. James did miss his mother, very much. The next day, after John had sobered, but still needed that "pick me up," he felt remorse and tearfully apologized to his son.…… [Read More]

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Counseling Assessment Candy Barr Client

Words: 2228 Length: 5 Pages Document Type: Essay Paper #: 44900672

This writer would like to know if Ms. Barr ever felt the need to cut down on drinking or to stop and couldn't. This writer would like to know if Ms. Barr takes any other drugs or medication in order to sleep or make her feel better and if so how much, and how often.

Mental Health Symptoms:

Mental Status: This writer would like to ask Ms. Barr if she ever thought of harming herself or someone else. If yes, did she have a plan and when was the last time she thought about harming herself or someone else? This writer would like to know if she has ever harmed anyone intentionally. If yes, does she have a plan and when was the last time she harmed someone else. This writer would observe if Ms. Barr's physical characteristics such as clothing, hair color, eye color, mannerisims, interaction with her and…… [Read More]

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Ernest Hemingway's A Clean Well-Lighted

Words: 692 Length: 2 Pages Document Type: Essay Paper #: 99679190

Both men's appearance are said to repel the young, yet they attempt to safeguard their 'just' reputations -- Blindy even says directly that he earned his nickname in his infamous fight: "you seen me earn it" (495). Blindy says that Willie Sawyer's castrating him, although not blinding him was 'too much' during his final fight, as if bargaining with fate.

Eventually, some compassionate individual steps in to defend the reputation of the old men. In "A Clean, Well-Lighted Place" the older waiter takes the old man's side when the younger waiter casts aspersions on the old man's lack of sexual prowess -- because, it is implied that he also lives alone in similar depression and isolation. Frank the bartender tells the story of Blindy's final fight. This is essential given that even if they men believe their fates are 'just' in some fashion, they are haunted by incomplete business in…… [Read More]

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Block for Instructions Issue Facing a Local

Words: 1051 Length: 3 Pages Document Type: Essay Paper #: 98631294

Block for Instructions

Issue facing a local community:

Limitations on soda consumption in New York City

One of the most divisive local issues in America does not pertain to gun control or education but revolves around that quintessentially all-American beverage -- the soft drink. New York City Mayor Bloomberg recently proposed limiting the sizes of "large sodas and other sugary drinks at restaurants, movie theaters and street carts, in the most ambitious effort by the Bloomberg administration to combat rising obesity" (Grynbaum 2012). While New York City's obesity rates are not as alarmingly high as elsewhere in the nation, they are still high enough to cause concern, specifically within demographics such as children, minorities, and the poor. Sodas have been the target of anti-obesity activists because of their minimal nutritional value and high caloric content. Under the proposal, sales of sweetened drinks larger than 16 fluid ounces would be prohibited…… [Read More]

References

DeNoon, Daniel. (2005). Drink more diet soda, gain more weight? Web MD. Retrieved:

http://www.webmd.com/diet/news/20050613/drink-more-diet-soda-gain-more-weight

Gross, Samantha. (2012). N.Y. mayor wants to limit soda drinks to 16 ounces. Philly.com.

Retrieved:  http://articles.philly.com/2012-06-01/news/31960343_1_sugary-drinks-diet-soda-health-commissioner-thomas-farley
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Diagnosis of Fetal Alcohol Effect

Words: 1957 Length: 4 Pages Document Type: Essay Paper #: 64449890

08% or higher. Blood Alcohol content is the concentrated amount of alcohol in the blood, and this number can be assessed via chemical and Breathalyzer tests. Though this limit was previously as high as.10% in some states, even the lowered limit is not adequate to prevent alcohol related vehicle accidents. In fact, law enforcement officials classify an accident as alcohol related if a driver's blood alcohol content was.01%, or two drinks, or higher. Though some groups praise the.08% law as one of the biggest steps in drunk driving prevention, other groups believe a no tolerance policy should be adopted for operating under the influence of alcohol, similar to the policy that is already in effect for minors.

The physiological effects of alcohol do not begin at.08%. In fact, they begin at much lower blood alcohol content levels. According to Brown University, moodiness increases at.02-.03%; fatigue, delayed reaction time, and errors…… [Read More]

Works Cited

American Academy of Pediatrics. "Fetal Alcohol Syndrome and Fetal Alcohol Effects."

Pediatrics. 91.5(1993): 1004-1006.

Fetal Alcohol Information." Fetal Alcohol Spectrum Disorders. 2006. Centers for Disease Control. 6 May 2008. http://www.cdc.gov/ncbddd/fas/fasask.htm.

Proposition 65." Office of Environmental Health Hazard Assessment. n.d. California
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Leadership vs Management Based on

Words: 858 Length: 2 Pages Document Type: Essay Paper #: 67965312

At nnocent right from onset, they have embraced customer feedback as a tool to drive its product, brand values and strategic direction. They have engaged the services of the customers in brand naming through an easy and interactive channel of communication to take their advices in every activity of the company in order to stay abreast with the ever changing customer tastes and preferences. This long-term perspective is a characteristic of leadership style as compared to a manager whose goals are short-term and works towards achieving short-term goal with unclear vision into the future.

Managers have always relied on control to handle their duties whereas leaders inspire trust on people. At innocent the employees are empowered and they have embraced the culture of creativity, the employees feel involved in every aspect of the company's decision making hence a sense of company-wide commitment to success. The company has monthly and weekly…… [Read More]

In conclusion as Richard Reed, Jon Wright and Adam Balon the founders of Innocent puts it, certain principles might have worked for them which does not necessarily mean they can work the same way when replicated into a different business. Management characteristics can still be beneficial and can be blended with leadership for the success of an organization.

Reference

Bennis, W. (1989), Leadership. Retrieved 12th April 2012 from  http://www.managementupdate.info/management-leadership
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1992 Easy Way Tea From

Words: 2736 Length: 10 Pages Document Type: Essay Paper #: 53319776



Porter's Five Forces Analysis

Bargaining power of buyers -- low; individual consumers cannot influence the price, but large buyers can negotiate better contracts

Bargaining power of suppliers -- low, as they need the tea companies to buy their items

Barriers to entry -- relatively high due to the maturity of the market

Substitute products -- their threat is increased, including items such as sodas, bottled water, juices or coffee and coffee-based beverages

Competitive rivalry -- increased as all players strive to improve their competitive positions, increase their access to customers and increase their market share.

4. Solution Generation and Evaluation

Before generating a solution, it is necessary to look at the problem encountered by the Australian Easy Tea Company from three different angles -- the 5W questions, fishbone diagrams and the Pareto analysis.

The 5W questions:

Who? The Tea Easy Australia Company

What? Cannot improve its competitive position

When? Now…… [Read More]

References:

Burt, J., Growing green tea in Western Australia: development of a green tea industry in the Manjimup / Pemberton area, Government of Western Australia, Department of Agriculture and Food, http://www.agric.wa.gov.au/PC_92186.html?s=1001 last accessed on March 4, 2010

Moore, C.W., 2008, Managing small business: an entrepreneurial emphasis, 14th edition, Cengage Learning EMEA

1999, 4804.0 -- National Nutrition Survey: Foods Eaten, Australia, 1995, Australian Bureau of Statistics,  http://www.abs.gov.au/Ausstats/abs@.nsf/e8ae5488b598839cca25682000131612/9a125034802f94ceca2568a9001393ce  last accessed on March 4, 2010

2010, the World Factbook -- Australia, Central Intelligence Agency,  https://www.cia.gov/library/publications/the-world-factbook/geos/au.html  last accessed on March 4, 2010
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Iced Tea Marketing in the

Words: 1838 Length: 4 Pages Document Type: Essay Paper #: 978815

Traditional manufacturing industries are at a loss due to the trade deficit and many setbacks the whole nation has faced. Consumers are very dependent on debt due to re-mortgaging the properties to attain higher loans. Due to the sub-prime market fall, the services sector is likely to suffer a lot. A significant amount of people are without pensions or health insurance. The housing and mortgage markets are still in crisis. Consumers are paying more for the basic necessities such as food, fuel, medical care, college tuition etc. (Hunkar, D. 2009).

To recap, the number one market for Shin Shii tea outside Taiwan would be the United States. Certainly, it can be argued that possibility is there. This would be the best indication that the company should definitely choose a global approach to marketing, rather than localization. The U.S. is also the safest market to start. In addition, due to globalization,…… [Read More]

References

Chandon, P. & Wansink, B. (2002). When are stockpiled products consumed faster? a

convenience-salience framework of postpurchase consumption incidence and quantity. Journal of Marketing Research. 39 (1), 321-335.

CIA. (2010). CIA World Factbook: United States. Available:

 https://www.cia.gov/library/publications/the-world-factbook/geos/us.html . Last accessed 3rd Mar 2011.
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Monopolistic Competition Introduction to the

Words: 1083 Length: 4 Pages Document Type: Essay Paper #: 83499775



4. easons for Differences in Supply, Demand and Price

Before presenting the two major reasons which generate changes within a monopolistic market, it is necessary to state that they refer to a general market, rather than the soft drinks market, which stands fairly increased chances of regulating itself on the long run. This being said, the two reason are the mechanisms of setting price and the control of the monopoly.

Within a well regulated market, in which economic agents compete through the implementation of the principles of friendly competition, the retail price of a commodity is established based on the assessment of the offer and the supply. This feature constitutes the primary reason as to why differences occur in the demand, supply and price, as these three elements are no longer established within the free market, but by the discretionary desires of the monopolistic organization.

The second element of the…… [Read More]

References:

McConnell, C.R., Brue, S.L., 2004, Microeconomics: Principles, Problems and Policies, 16th Edition, McGraw-Hill Professional

Mulcrone, P., 2001, McGraw Hill's GED: The Most Complete and Reliable Study Program for the GED Tests, McGraw-Hill Professional

Von Missess, M., 1981, Socialism: An Economic and Sociological Analysis, Liberty Fund
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New Beverage

Words: 1484 Length: 5 Pages Document Type: Essay Paper #: 47074433

New Beverage

Raspberry Delight

Target Market Segment

The fitness drink market is highly segmented, and one of these segments includes energy drinks. However, energy drinks are not exclusively subsumed by the fitness drink product category; energy drinks overlap to some degree with other product categories such as soft drinks. An example of an energy drink that represents the overlap of both fitness and soft drink categories is Red Bull.

Not only is the market segmented according to usage, but also by ingredients into a spectrum with distilled water at one end and sugary drinks like Gatorade and Red Bull at the other. Somewhere in between we find the mineral waters, vitamin enhanced water, vitamin and mineral enhanced water, flavored vitamin and mineral enhanced water, sweetened and unsweetened varieties of the same, sugary and sugar-free varieties, and so forth. Propel is a popular vitamin and mineral enhanced flavored bottled water while…… [Read More]

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Business Plan Marketing Plan Business

Words: 2233 Length: 6 Pages Document Type: Essay Paper #: 66961137

They do not assume the coffee, their life style. The primary customers are those people, who are youngsters, and middle-aged people as 13 to 21 are youngsters and 22 to 35 are middle aged people. They treat coffee as modish way of living. They prefer to drink coffee as compare to tea. People of upper and middle class will also be targeted and will offer affordable prices which will be suitable for both classes.

B.4 SWOT Analysis

The SWOT analysis of MOCHALICIOUS is described below which includes strengths, weaknesses, opportunities and threats.

Strengths

The strengths of MOCHALICIOUS will be the quality which will be provided to their customers. People use to drink coffee for refreshing their minds. Therefore, when they will visit the coffee shop they expect to drink coffee in a peaceful environment. It will be also one of strength for MOCHALICIOUS that it has innovative flavors that they…… [Read More]

References

Commonwealth of Australia (2011) Australian food statistics 2009-10. Australian Government.

Fourie, I. & Ball, L. (2012) Promotional strategies for information products and services -- aligning with the serious and entertainment facets of information consumers' lives. Library Hi Tech vol.30 no. (4).

Liu, H. (2010) Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration? Journal of Marketing Researchvol.47 no. (3) p.428-443

Rose, D. (2010) Australia a nation of coffee drinkers. The Sydney Morning Herald.
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Economics Pick a Marketing Environment and a

Words: 930 Length: 3 Pages Document Type: Essay Paper #: 70115753

Economics

Pick a marketing environment and a popular brand of your coice. Ten discuss te potential impact on te brand of trends tat are observable in tat external environment. How will tey impact te demand for te product? How will tey define wo te competitors are? Wat recommendations would you make to te brand to prepare for te canges your see coming from te environmental trends you observed?

I coose Coca-Cola as te brand of coice. I coose te macroenivronment as marketing environment. Te macro environment constitutes influences from te muc larger global society. Tese include culture, political issues, tecnology, te natural environment, economic issues and demograpic factors amongst oters. Te Coca-Cola beverage, produced by te Coca-Cola Company of Atlanta, Georgia is sold in more tan 200 countries. Te Company produces te Coca-Cola (oterwise called Coke) beverage wic is ten distributed to licensed international Coca-Cola bottlers. It is peraps one…… [Read More]

http://www.nytimes.com /2012/05/15/business/coca-cola-to-test-new-sweeteners.html

Marketing week. Coca Cola

http://www.marketingweek.co.uk/brands/coca-cola/
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Water Gatorades and Powerades I Am a

Words: 792 Length: 2 Pages Document Type: Essay Paper #: 59429528

Water, Gatorades and Powerades

I am a registered dietician, presenting my piece of work on the different types of beverages. I am giving this presentation because water is an overlooked nutrient in the hydration process while it can be an excellent sports beverage. Water is the most essential nutrient in the body because death can occur rapidly in the absence of water than any other nutrient. Knowing this, does not take much imagination when dehydration occurs during sports performance or training. Around 60% of the human body is inside water called intracellular cells, and the muscle tissues have 70% of water which is critical during exercise.

Gatorade and PowerAde contain added proteins, sodium and carbohydrates, which help in increasing blood glucose levels and high cycling performance. PowerAde has low calories while Gatorade is lightly flavored with enhanced vitamins also with low calories. These power drinks are moderately isotonic because, they…… [Read More]

References

Heather, F.A. (2011). Practical Applications In Sports Nutrients. Atlanta: Jones and Bartlett Publishers.

Jones, R.S. (2010). Nutrition for Sport and Exercise. Atlanta: Jonnes and Bartlett Publishers.
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Marketing Strategies for Coca-Cola the Key to

Words: 2245 Length: 8 Pages Document Type: Essay Paper #: 34030013

Marketing Strategies for Coca-Cola

The key to the success of any consumer product is an effective marketing strategy. In order to develop such a strategy, it is necessary to carefully examine consumer needs and behavior in relation to the product and adapt marketing techniques to target and address these needs. As one of the top beverage manufacturers, Coca Cola must focus on ways to continually meet the beverage needs of a diverse marketplace that demands variety and choice in products.

Several factors have recently affected sales of Coca-Cola products, included various international economic crises as well as anti-American sentiments abroad that fuelled boycotts ("New formula Coke," Economist, 2001). Also, an increasingly health conscious consumer has caused sales of non-carbonated beverages, such as bottled water and juices to sky-rocket, which necessitated some regrouping for Coca-Cola ("New additions and reformulations," Beverage Industry, 2003). The enormous purchasing power of overseas consumer markets also…… [Read More]

References

Bruss, J. "Reaching the world." Beverage Industry 92.12 (2001): 28.

Bruss, J. "SCC (single can of cola) seeking perfect consumer." Beverage Industry 92.4 (2001): 46.

Keenan, F. " Friendly spies on the net." Business Week 3740 (2001): 26-29.

Kramer, L. "Beverage makers flood city with ads to give brands fizz." Crain's New York Business 17.20 (2001): 4-6.
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Starbuck's Case Study Briefly Describe

Words: 3967 Length: 14 Pages Document Type: Essay Paper #: 86532491



A fourth foundational element is the strength of the Starbucks brand itself and is ubiquity globally. As a result of rapid and well-defined strategies for opening up retail stores, Starbucks is now considered one of the most preeminent and strongest brands globally.

Starbucks has generated the strength of their brand through combining high-quality coffee and tea beverages with the third-place concept to generate customer loyalty and world-of-mouth among customers and their friends. It is common to hear students mention they will have a team meeting at the local Starbucks, for studying or completing projects.

In summary the Starbucks model is strengthened by the company's coffee expertise, impressive new product development record, and the development of Starbucks locations as "third places" where friends can meet and enjoy coffee and pastries. Underscoring all these points is the strength of the Starbucks brand.

What were the key issues and the decision by Starbucks…… [Read More]

References

Patrick Burnson (2002, December). Amsterdam's key role in Starbucks' global strategy. World Trade, 15(12), 40-41. Retrieved December 7, 2007, from ABI/INFORM Global database. (Document ID: 241805271).

Deutsche Bank (2006) - Starbucks Overview. Deutsche Bank Securities Research. New York, NY. 10 July 2006.

Geoffrey a. Fowler (2003, July 14). Starbucks' Road to China; Prime Locations Are the Key, but So Is Using Snob Appeal to Lure Nation of Tea Drinkers. Wall Street Journal (Eastern Edition), p. B.1. Retrieved December 7, 2007, from ABI/INFORM Global database. (Document ID: 369860271).

Jeffrey S. Harrison, Eun-Young Chang, Carina Gauthier, Todd Joerchel, et al. (2005). Exporting a North American Concept to Asia: Starbucks in China. Cornell Hotel and Restaurant Administration Quarterly, 46(2), 275-283. Retrieved December 7, 2007, from ABI/INFORM Global database. (Document ID: 832085141).
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Water An Overlooked Essential Nutrient

Words: 636 Length: 2 Pages Document Type: Essay Paper #: 58749567



Our company encourages that its personnel stay in good physical shape and exercise at least three times a week. Our employees' health and mental well being is a highest priority.

Because of this importance on health, it is essential to choose the most essential foods and beverages for the largest number of people.

Hydration during sporting activities is a necessity. Heat exhaustion and dehydration can lead to major health problems and even injuries.

According to nutrition experts, when exercising for less than 60 to 90 minutes, water should be adequate to meet one's fluid needs.

Water is a great source of fluid when exercising for one hour or less.

According to an article in the Journal of the American Dietary Association (by SM Kleiner, 1999, p. 200), the following are the standards for fluid intake.

Drink a minimum of 1 quart (4 cups) of fluid for every 1,000calories you eat…… [Read More]

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Water An Overlooked Essential Nutrient You Are

Words: 1366 Length: 4 Pages Document Type: Essay Paper #: 70846723

Water: An Overlooked Essential Nutrient

You are a egistered Dietitian, and you have been invited to a Lunch and Learn program at a very large law firm. The firm must make a decision about which company they will select for a year long beverage contract. The lawyers must choose water, Gatorade, or PowerAde. Of the 55 attorneys attending your presentation, 32 of them workout regularly for 1 hour five days out of the week.

The firm has requested that you address all of the questions mentioned in the introductory paragraph while creating a handout that compares water, Gatorade, and PowerAde on the following categories:

Daily recommendations

Daily recommendations for water are an average of 3.7 liters (125 oz) for men about 2.7 liters (95 oz) for women. Some individuals who have higher than average fluid and electrolyte needs may need more (GSSI).

The American College of Sports Medicine (ACSM) and…… [Read More]

References

Associated Content. (Oct 14, 2007). Gatorade vs. PowerAde: Which is the Better Sports Drink? Accessed online March 30, 2011:

http://www.associatedcontent.com/article/413298/gatorade_versus_powerade_which_is_the_pg2.html?cat=5

Gatorade FAQ. Accessed online March 30, 2011: http://www.gatorade.com/frequently_asked_questions/Default.aspx

Gatorade Ingredients and Nutrition Content. Pepsi Product Facts. Accessed online March 30, 2011: http://pepsiproductfacts.com/infobyproduct.php?prod_size=20&brand_fam_id=1043&brand_id=1002&product=Gatorade+Lemon+Lime.