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Dunkin Donuts Internship
When most people think of Dunkin Donuts, they will often associate it with the many franchises and the quality of the products they provide. This has helped the firm to become very popular and to reach out to new segments of customers in an ever changing marketplace. One of the reasons why they have been so successful is from their ability to understand the needs of cliental. (Boone, 2010) ("Why Dunkin Brands," 2014)
To help the firm attract the best talent and identify who can help them to remain competitive, the company is offering various internships. They are focused on teaching candidates different positions and what it takes to be successful at Dunkin Donuts. This enables the company to have a competitive edge by locating those individuals who can work with the organization over the long-term. (Boone, 2010) ("Why Dunkin Brands," 2014)
To fully understand how this…… [Read More]
Opportunity: Dunkin' Donuts can keep customers by responding to consumers' health concerns. The company ahs already moved towards a trans-fat-free frying oil for their donuts (Ordonez, 2007). Since they have begun offering breakfast sandwiches, more health-conscious offerings would allow to company to transcend their image as having only fat-laden breakfast offerings. Dunkin' Donuts has a definite opportunity in the market for healthier breakfast foods and drinks.
Opportunity: Dunkin' Donuts' coffee are expanding into the in-store market. This could not happen at a better time; Crown (2007) reports that coffee drinkers are opting for gourmet coffees, and this goes for their homes as well as when they are on the go. hile Dunkin' Donuts has already gotten its coffee onto store shelves, significant opportunity exists for the company to make grocery and restaurant partnerships that include its coffee.
Opportunity: Dunkin' Donuts is in a great position to expand geographically in…… [Read More]
An Overview of Dunkin' Donuts
There are few names that are as recognizable to morning commuters as Dunkin' Donuts. The nationwide fast-food style purveyor of fried donut pastries, coffees, bagels and a limited assortment of other breakfast and snack items is a household name that has achieved a rarified level of cultural and economic success in the United States. However, like any company, Dunkin' Donuts is not impervious to the challenges wrought by competitive markets, economic recession and shifts in the cultural paradigm where food retail and food services are concerned. The discussion hereafter offers a concise overview of the company with consideration to its balance between sustaining its existing success without resting on its laurels.
It is appropriate to begin with a brief look at the background of the company that would go on to be most explicitly associated with the doughnut. According to Daszkowski…… [Read More]
Being a regional director for a major restaurant chain like Dunkin Donuts presents unique challenges and opportunities. Factors like job design, organizational design, recruiting and selection, and training and performance appraisals will reflect the demographics of the target market, and the unique geographic features of the region. Moreover, choices in organizational design and human resources will reflect the organizational strategies and climate of the parent culture. There are ways that our region can set new precedents for organizational culture and climate, such as by empowering service workers and using a transformational leadership style to prevent employee turnovers.
Good job design strategy takes into account employee input, employee training, work and rest schedules, and adjustments needed for some of the more physically demanding parts of the job (“Job Design: Meaning, Steps, and Benefits,” 2018).
Job analysis will derive from the hierarchical structure that persists in the…… [Read More]
A vision for the future in the Midwest region
Dunkin' Donuts has experienced stratospheric growth in recent years. To capitalize upon its success in the Midwest region in the five new locations opening up over the course of the next two years requires playing to the organization's strengths in terms of the quality and efficiency of service it offers at a relatively low price. ecruiting top talent, even at entry level positions, is demanded for Dunkin' Donuts to continue to effectively brand itself as America's favorite place to grab breakfast or an afternoon snack. Dunkin' has transformed itself into a homey, blue-collar alterative to Starbucks that still offers a wide variety of breakfast and sandwich foods spanning from traditional donuts and bagels to egg white flatbreads. But all of these products must be served with a smile.
Working at a franchise such as Dunkin' Donuts requires…… [Read More]
Dunkin' Donuts and Starbucks Marketing
Comparative Analysis of Dunkin' Donuts and Starbucks Marketing Strategies
Dunkin' Donuts began as a blue-collar coffee and donut shop, and after choosing to expand using a franchise model, soon became a dominant chain across the eastern United States. Starbucks had equally humble beginnings in the downtown area of Seattle, Washington, yet the difference was the customers they were attracting. Coffee enthusiasts, students and intellectuals across the Seattle area adopted Starbucks as their brand. From those initial stores and strategies, each company has chosen widely divergent marketing strategies. The case analysis illustrates how powerful marketing strategies' impacts are over years of consistent execution and development, with Starbucks firmly entrenched as a premier brand attracting upscale customers who want to be treated as special, while Dunkin' Donuts is winning over the blue-collar, working class customers with a non-nonsense approach to marketing and service delivery (Kotler, Armstrong, 2013).…… [Read More]
Starbucks and Dunkin Donuts
Comparing Starbucks and Dunkin Donuts Marketing
The differences between Starbucks and Dunkin' Donuts permeate every aspect of the two company's cultures and have a reverberating effect in who they attract and keep as customers. The intent of this analysis is to analyze how each of these two companies vary from a marketing standpoint, and how those differences are continually perpetuated in their approach to managing the marketing mix. Of the two, Starbucks is basing their marketing, selling and customer retention strategies on the concept of delivering a unique customer experience and a "third place" where customers can feel free to meet friends and relax (Plog, 2005). The Starbucks marketing mix supports the stores as a hub of personal activity and exceptional customer service, from the hundreds of drink combinations customers can order down to the high-end food items. As the case mentions, Starbucks is considering offering…… [Read More]
As a result, Dunkin' Donuts realized that it needed to manage more for intellectual contributions and insights from employees on how to better the many increasingly complex processes that went into running the global chain.
As a result of the increased competitive pressures on the company and the need to increase the speed at which they generated new drink, food and service ideas, the senior management team following Bill osenberg began focusing more on the will and instinct of workers over the use of extrinsic rewards. Instead of transactional leadership approaches that relied purely on extrinsic rewards, Dunkin' Donuts was evolving more in the direction of transformational leadership and a focus more on intrinsic rewards and task ownership. In conjunction with this shift in mindset was one that centered on increasing the quality of operations which led to many franchisees being let go due to not meeting the new minimum…… [Read More]
Opening New Dunkin’ Donuts Locations
As the new district manager for Dunkin’ Donuts, my responsibility is to oversee every aspect of the new stores opening so that they can deliver the expected returns for the investor. Successful returns will depend upon making the right staffing choices, and that will in turn depend upon designing the right jobs and organization to facilitate that process. This paper will focus on explaining the job design, organizational design, recruiting strategy and methods, and training and performance appraisal process that are to be employed by me as the new district manager for Dunkin’ Donuts.
Job design is the process of engineering jobs that allow the applicable tasks and responsibilities to be achieved for the organization by people empowered to execute them. This process involves identifying the type of worker and the type of output expected, the goals of the organization and the…… [Read More]
It seems as if they are branching out to become almost a fast-food location, rather than just a coffee and donuts location, and that makes me wonder about the quality of all these new food items.
The video shows a company that is concerned, even obsessed with quality. The Web site shows a company that is concerned with quality, but that is attempting to broaden its customer base by including information for young people, businesses, and even areas where there are no Dunkin' Donuts stores. The Web site enhances the information given on the video, and indicates the company is successful, growing, and interested in the people it serves. They seem to complement each other very nicely, and the overall impression of the company is a good one, actually better than I initially had. The video helped make the company more "real," and the Web site makes it more human.… [Read More]
There is abundant opportunity in the western U.S. that KKD has yet to address. Each aspect of the strategy plan is now addressed by functional area:
Over the next three years, KKD needs to first concentrate on competing more effectively in those regional markets where Dunkin' Donuts to this point has dominated the sale of donuts and related food and beverage items. This must begin with a build-out of the 22 Montana Mills stores in states where Dunkin' Donuts has the majority of market share, followed by selective expansion in western states including Arizona, Colorado, California, Nevada and Washington. The use of joint ventures, co-branding of retail locations, and private labeling needs to be aggressively used to penetrate the new markets in western states which have to date been unaddressed.
In terms of global market development, KKD needs to consider investments in Australia, Canada and Great Britain as…… [Read More]
That's proving a business opportunity for Krispy Kreme, McDonald's and other American fast-food chains. For Krispy Kreme, Japan is part of its overseas expansion -- a crucial element of its revival plan announced earlier this year. The chain, based in inston-Salem, N.C., saw its stock collapse two years ago under the weight of overexpansion in the U.S., an accounting investigation and the low-carb diet craze...[Now a] Japanese man carries boxes of Krispy Kreme doughnuts back to his office...two Japanese girls devour doughnuts last week at a Krispy Kreme shop in Tokyo. Long lines form outside the shops, sometimes leading to waits of an hour" (Kageyama 2007). But because of more health-conscious consumers in other regions of America where the Southern, Americana image of the company has less cache and novelty, this strategy has not been successful. Also, the idea of a 'trans-fat free doughnut' has not quelled fears about health…… [Read More]
The employee does, however, receive recognition and has the possibility of extrinsic rewards such as pay raises and promotions.
The relative lack of positive goals for the cashier/finisher position is ineffective. Employees are not encouraged to seek new, higher standards of performance because they face limited advancement and pay raise prospects. The company's emphasis on minimum standards works well, but the bagel example shows how better use of positive goal-setting can help to unleash the full potential of Dunkin's front-line customer service staff. If these employees working towards positive goals can bring the chain to be the number one bagel seller in the country in less than a year, then clearly the firm's day-to-day performance is underperformance and this is largely due to the lack of such rewards.
The cashier/finisher position at Dunkin' Donuts can be difficult to fill. As such, the company's job design, rewards and motivations systems…… [Read More]
In contrast, Harley-Davidson is selling more of an experience and also a lifestyle change. For Harley, the open road and freedom is the catalyst of their unique value proposition. For Dunkin' Donuts, the trust they have created and sustain makes them a perfect choice for millions of consumers rushing to work in the morning who may have skipped breakfast at home. Harley-Davidson is all about a lifestyle change and freedom while Dunkin' Donuts has become a trusted source of excellent coffee, bakery items and excellent service.
American Express Video
After viewing the American Express video, can you identify a card that might fit your needs?
The Optima card which allows a card holder to carry a balance would be best, as the work I do has unequal payment dates. Freelance work pays irregularly so the Optima card would work best.
Also describe a credit card that you have. Is the…… [Read More]
This is a managerial accounting paper
Starbucks accounting questions
From the case in 2004, explain the logic for a price increase from Starbuck's perspective.
In 2004, Starbucks was facing rising costs for its input goods such as milk and coffee beans. In 2004, Starbucks announced that the "price for a tall coffee is going up by 10 cents. A 12 ounce coffee used to cost $1.55 without tax but it will now cost $1.65" (Wirth 2004). Consumers were understandably annoyed by the price increases, and groused about how already expensive coffee was getting more expensive. However, Starbuck's decision seemed to be wise in the short-term. Customers who are price-sensitive to a 10 cent increase in the price of beverages are unlikely to be regular patrons at Starbucks. According to one Starbucks coffee buyer: "Because it's only 10 cents it won't make that much of a difference to me,…… [Read More]
education essential to my success. Since returning to school at XXX College of XXX, I have worked very hard to not only learn all I could from the courses, but to apply my knowledge to my professional life. Because my profession is in the financial industry, I believe that the degree program in Management Studies will be very helpful.
Unfortunately, I had to leave school because I was no longer able to afford tuition. I went into the workforce so that I could earn money for college and reflect on what I wanted from my university experience. I was very shy and reserved in my early college years and found it difficult to find my way in large universities. Because I came from a small private all girls' school, I was out of my comfort zone while attending a large university.
The working world taught me some lessons. I learned…… [Read More]
As stated before, the competition in the coffee shops industry has increased drastically during the past recent years. In 2003, the industry had registered total sales of over $6 billion (Ferguson, 2004). The top five competitors of Sweettreats would be: Starbucks, Nestle, McDonald's, Dunkin and Gloria Jean's.
Gloria Jean's is among the leaders of the industry and they basically address their products to the young population. The corporation is based in Australia but present in numerous countries of the globe through franchise contracts (Official Website of Gloria Jean's, 2008).
Dunkin Donuts is a U.S. based company, namely headquartered in Quincy, Massachusetts. In 2006, they registered annual revenue of over $4 billion. They address all types of consumers and sell a wide palette of coffee-based beverages and foods (Official Website of Dunkin Donuts, 2008).
Starbucks is the undisputed leader of the industry and in 2006 they registered annual revenues…… [Read More]
I wanted to learn about some of the things that I would need to do in order learn about the process of finding good employers for my clients. I wanted to get a sense of what it was like to meet a manager and tour a facility. I also was interested in seeing what a manager's response would be to the issue of hiring a rehabilitated worker.
Questions you'd like to ask of the employer about company, hiring practices, position, etc. (at least 5)
Questions should help gather information to achieve meeting intent/goal.
1. What sorts of jobs are available at a typical Dunkin' Donut?
2. I want to know a little bit about the attributes you look for a in a worker.
3. I would like to know what your expectations are for people that you hire.
4. I am interested to know what the employment policies are at…… [Read More]
Balanced Scorecard Analysis: Starbucks
What is the balanced scorecard?
The balanced scorecard is a method of conveying value to an organization through the use of performance measurement tools. "The balanced scorecard has evolved from its early use as a simple performance measurement framework to a full strategic planning and management system. The 'new' balanced scorecard transforms an organization's strategic plan from an attractive but passive document into the 'marching orders' for the organization on a daily basis" ("Balanced scorecard basics," 2014). It can be quantified according to a 'four quadrant' perspective analysis whereby a business is analyzed holistically from a financial, customer, process, and learning and growth perspective. It was designed to circumvent the frequently 'backward-looking' perspective of many modern organizations and to create a more forward-thinking perspective. "Traditional financial reporting systems provide an indication of how a firm has performed in the past, but offer little information about how…… [Read More]
Krispy Kreme Doughnuts is a specialty retailer of doughnuts, owning and franchising stores where it makes and sells over twenty varieties of doughnuts, including its famous Hot Original Glazed variety (Company profile, Yahoo! Finance). As of February 1, 2004, there were 357 Krispy Kreme factory stores in operation, of which 338 were located in the United States. It also uses third-party retailers to distribute its product. To grow its business, Kripy Kreme has sought aggressive domestic and international expansion of new factory stores and has expanded into coffee roasting to attract some of Dunkin' Donuts loyal coffee market (Rusch). The company has also introduced a new line of frozen blended beverages to grow revenue (Drinking those cool Krispy Kremes. 2004).
Like most companies, Krispy Kreme has a lengthy code of business conduct and ethics. However, Krispy Kreme is currently being investigated by the U.S. Securities and Exchange Commission and is…… [Read More]
Business and Corporate Strategies
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
The most influential competitive business-level strategy that Starbucks has put in place is differentiation. Starbucks focused on creating an aspirational and consistent brand that would translate to different product markets (Thompson & Strickland, 1999). Starbucks offers a wide variety of coffee products, drinkware and accouterments, music and Wi-Fi, and personalized customer service (Flight, 2007). But the key differentiation perceived by Starbucks customers seems to be the ambience that is at once soothingly familiar and intellectually exciting (Thompson & Strickland, 1999).
Starbucks customers perceive that the company provides value through the beverages it provides and through a particular sensuality that is referred to as The Third…… [Read More]
The organization has been able to effectively use their large buying volume to lower the cost of supplies and reduce supplier power even further.
Bargaining Power of Buyers:
Krispy Kreme is highly vulnerable to the power of buyers, as there are a variety of substitutes and competition in the industry is intense.
However, because the industry is moderately fragmented, Krispy Kreme finds power in their strong brand name, which attracts and retains consumers. This, coupled with their variety of nearly two-dozen doughnut types has allowed Krispy Kreme to offset this buyer power better than some others.
Barriers to Entry:
The barrier to entry into the doughnut is considerable, when desiring to compete on a national or international scale, such as Krispy Kreme. Considerable capital is required to outfit stores to meet the considerable demand to be competitive and profitable. These considerable fixed costs and daily operation expenses are a significant…… [Read More]
"Thee aspects of Concept: Band Expeiences, Band Image and Custome Satisfaction.
I must discuss and give examples of how each band inspies loyalty. Name a few bands.
The seven bands that inspie the most loyalty, accoding to business website ("Main Steet") ae the following:
Each of these fits the definition of band expeiences as conceptualized by Bakus et al. (2009) as something which consists of sensations, feelings, cognitions, and behavioal esponses. Each of these factos too is evoked by cetain aspects of the band's packaging such as envionment, communication, and oveall stimuli. Band expeience, theefoe, accoding to Bakus et al. (2009) is synonymous to band image which essentially consists of fou dimensions: sensoy, affective, intellectual, and behavioal. When each of these fou concete dimensions is fulfilled, custome loyalty is the end esult since the custome has been satisfied in…… [Read More]
The author or this report is to identify three best practices relative to a social media strategy that can and should be implemented by ed Bull GmbH. The overall strategic approach, the implementation of the strategy and the expected results of that strategy will be covered for all three examples provided. The strategies and implementation thereof will come from expert and scholarly sources from the academic and/or business world. While social media has made it much easier to reach customers in an efficiently and effective fashion, the harnessing of the tool that is social media is not foolproof or easy, by any means.
Analysis & Examples
One example of social media marketing that has (and is) being undertaken is the use of "suggestion" posts on Facebook. For example, if someone likes bands like Poison and Cinderella, then the Facebook page for Motley Crue would probably be a suggestion.…… [Read More]
CASE ANALYSIS: STABUCKS
Starbucks Case Analysis
Starbucks Case Analysis
Many individuals all over the world walk into Starbucks daily for their cup of coffee, but it is more than the costly coffee that brings individuals in day after day to the shops across the globe. Starbucks offers a high-energy atmosphere and helpful employees who help clients in any issue or question they might have with the coffee or service. People buy the product because of symbolizes and the status position coming along with it. Although various business designs are available, the concepts and framework of Starbucks is a good design to follow, due to its nationwide and international success. This paper investigates the strategic fit of Starbucks as a business and further shows how it survives even through hard economic times. By looking at the market and…… [Read More]
Starbucks is a successful coffee chain. The organizational structure is geographic, and decision making is mainly centralized with respect to strategy, and many operational decisions even at the local level come with strong guidance from head office. There are a few key issues, however, that need to be addressed. One is the relatively weak leadership pipeline within the organization, another is the distribution of resources to facilitate expansion and finally there is also the issue of maintaining quality standards despite a still-rapid pace of expansion.
Starbucks is a company operating in the quick service restaurant business, where it is the 3rd-largest firm in the industry in the U.S. By revenue (Oches, 2014). The company name is Starbucks Corporation. To nobody's big surprise, it is a corporation. Starbucks is publicly traded, on the NASDAQ under the ticker symbol SBUX. The company has a 97.33% float, with 2.74% inside…… [Read More]
There may be more closings in North America, as the company has reached saturation in many areas. In response to the glut of new, underperforming stores that emerged in 2006, Starbucks will return to its core philosophies regarding location scouting. New store openings will be slow in the next couple of years, but when the economy begins to pick up the company is expected to resume opening new outlets to take advantage of the economic upswing.
Overall, the coffee industry is going to be subject to numerous challenges. As market leader, Starbucks will bear the brunt of the competitive challenges. However, they are well-positioned to weather these challenges. After a couple of relatively difficult years, Starbucks can be expected to leverage its various competitive strengths to regain dominance five years in the future.
Harris, Craig. (2008). Starbucks to close some stores, stop selling breakfast sandwiches. Seattle Post-Intelligencer. Retrieved…… [Read More]
Starbucks faced a generally favorable competitive environment. The company competed against smaller coffee chains, other fast food sources of coffee, independent coffee shops and drinking coffee at home. At the time of the case the other coffee chains were the biggest source of competition. These chains tended to be regional in nature. Some examples were Caribou Coffee and Gloria Jean's in the Midwest, Peet's on the West Coast, and Dunkin Donuts in the Northeast. The latter, along with other donut and bagel shops, competed by offering food to go along with their coffee. The coffee was of lower quality, and lower price. An advantage that chains like Dunkin Donuts had was that they were well-established, with strong brands and retail networks. In addition, because they offered a different atmosphere and product lineup, they were differentiated from Starbucks.
The coffee shop chains like Peet's and Caribou had arguably borrowed from the…… [Read More]
STARBUCK'S STRATEGY AND INTERNAL INITIATIVES FOR PROFITABLE GROWTH
Stabuck's Stategy and Intenal Initiatives to Retun to Pofitable Gowth
Stabuck's Stategy and Intenal Initiatives to Retun to Pofitable Gowth
Michael Pote's 5 Foces Model
Theat of New Entants
Buye's Bagaining Powe
Bagaining Powe of Supplies
Fomulate Stategic Maketing
Impove Standing of Stock Maket
Stabuck's Stategy and Intenal Initiatives to Retun to Pofitable Gowth
As Stabucks was expanding, anothe emphasis was set on hiing talented leadeship in managing the huge momentum of the oganization. Significant amount of esouces was geaed towads developing an oganizational infastuctue, which would satisfactoy suppot the expected pospective size of Stabucks. Schultz accepted that numeous business visionaies failed by not making the coect systems and pocesses to guaantee a suitable establishment fo thei entepeneuial divisions to be actualized. Togethe with his patnes, he made the planning, legal logistics, accounting and financial impotant…… [Read More]
Featuring an Analysis of a Corporation
Starbucks Company Analysis
In the year 1971, Starbucks opened its first store in Seattle's Pike Place Market. At the time, it engaged in selling ground beans over a small counter. In addition, the location was an open-air market, and its beginning, was more or less similar to a hobby. The friends, who started the now renowned global company, were not profit oriented. However, the joining of Howard Schultz is the primary cause of its current growth. He first expanded to Italy, and in the year 1990, the firm began expanding in the United States. The company expanded its headquarters in Seattle, built other plants, including stores in renowned cities in nationwide (Green).
Its growth was partly because of the contracts the director negotiated with the United Airlines, Nordstrom, Barnes and Noble, and the Sheraton Hotel. In addition, the director made efforts to expand beyond…… [Read More]
Starbucks struggled in the late 00s as a result of increased competition and the economic slowdown. However, the company has since righted its ship and now has a bright future. The firm has addressed its economic and competitive threats, and improved its internal performance. As a result, it is now well-positioned to take advantage of its opportunities, and faces few serious threats to its business. Starbucks is positioned to drive growth in three ways -- geographic diversification, consumer products and the juice business. It has a broad appeal among adults 18-40, and this demographic has ample disposable income. Thus, Starbucks has tremendous opportunities in marketing with its core audience and should be successful in the coming years as a result.
Starbucks is a quick service food chain that specializes in coffee and snacks. The company is the fifth-largest firm in the industry and the largest with a coffee focus…… [Read More]
Please see Appendix a for a give year ratio analysis of Starbucks Corporation illustrating the significant effect the recession is having on gross margins. Yet despite this pressure, Starbucks continues to be successful in keeping its gross margins above industry average at 9.67% for the latest fiscal year. Also noteworthy about their financial performance is the increase in evenue Per Employee from $53,864 in 2004 to $59,156. This speaks to the fact that Starbucks is being successful with their long-term strategy of delivering exceptional customer experiences, so much so that there is greater levels of repurchase of drinks and food even in a recession (Churchill, 2008). All of these factors point to the critical need for managing customer experiences more closely than ever, with a strong orientation towards giving customers and opportunity to have their voices heard on potential new products. Starbucks has excelled in the area of social networking,…… [Read More]
Krispy Kreme (KK) operates in two industries, both of which are highly competitive. The QSR side of the business has low switching costs, moderate brand loyalty, and at the local level especially there are few barriers to entry. At the national level, barriers to entry are much higher, but intensity of rivalry, especially between Krispy Kreme and Dunkin Donuts, is high. This affects pricing power, though KK has been able to offset that by successfully differentiating its product. This line of the business was the source for most of the issues that plagued the company after it expanded too rapidly.
The second key element, besides the intense competition in the industry, is where the industry fits in the context of consumer choice. Aside from competition, consumers could also choose not to eat doughnuts. An aging population more concerned with health, the Atkins diet fad, and the…… [Read More]
The instant coffee, called Via, Starbuck's newest entry into supermarket-style purchases, is sold at its lowest price point, compared with its higher-end coffee ice creams and bottled Frappucinos and espresso shots. Despite initial criticism Via has kept the Starbucks name alive on store shelves and in consumer's minds who are not currently going to cafes, because these former patrons and Starbucks loyalists have lost their jobs or because their investments have been decimated.
The current policy of keeping the prices high for only some of more elite types of coffee and drinks secures another facet of Starbuck's complex image -- namely, that of a luxury brand, without pricing all consumers out of the market across the board. "Price as an attribute, while relatively unimportant in affecting overall customer satisfaction, is certainly important in affecting the generation of a differentiating customer experience. That does not mean that customers are satisfied with…… [Read More]
These two factors of aspirational value of the brand and customer experience are what also make this factor a very critical opne in the augmented analytical framework.
The growth of coffee retailing continues to be flat, only generating 5% growth on a compound annual basis (Joo, Min, Kwon, Kwon, 490). This is forcing coffee retailers to concentrate on highly differentiated approaches to selling. For Dunkin' Donuts their approach is to branch out into retail channels with their coffee being available in grocery stores. Other competitive strategies include creating satellite locations and smaller airport kiosks, a strategy Caribou Coffee has tried in the northwest U.S..
The rapid pace of disruptive innovation in coffee retailing is increasing, as Starbucks is now challenged by McDonald's entering the high end of the coffee retailing market with their McCafe brand of customized coffee beverages. There is also a shakeout of smaller…… [Read More]
Figure 1, Distribution of Starbucks Customers Worldwide, 2009 was derived from the company's filings with the Security and Exchange Commission and their annual reports. The most brand-loyal customers on average spend $4.42 per visit and also have loyalty cards and Starbucks credit cards as well (Seiler, 2005).
Figure 1: Distribution of Starbucks Customers, Worldwide 2009
Source: Based on Analysis from http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-irhome
Starbuck's faces a very wide variety of competitors, from the smaller independent coffee shops to the regionalized chains including Caribou Coffee, Peet's Coffee & Tea and their most entrenched competitor, Dunkin Donuts. Dunkin' Donuts operates in 38 states and has over 3,800 stores. Starbucks' differentiates against all these competitors with the experience their stores provide and the attention unique customer requirements for customized drinks (Nolan, 2007).
A statement of core strategy
The core strategy of…… [Read More]
The price is at its level of five years ago, when the external environment was much more favorable for Starbucks. The price of arabica has increased significantly and while Starbucks is a major buyer, it is not the largest buyer and does not have significant pricing power. The competitive pressure that has been applied by McDonald's, Dunkin Donuts and a host of imitators has not eased. Given this, margins can be expected to remain at current levels. While the company can still achieve more improvements with respect to its internal metrics, those are unlikely to drive the stock much beyond its current level. The key driver for Starbucks' stock in the coming years is going to be more dependent on foreign market growth than any other single factor. Foreign market indicators are not a cause for intense optimism. Dubai's default calls into question the long-term growth potential of the Middle…… [Read More]
Finally, increasing repeat business through expanded customer loyalty efforts would help to increase sales.
Threats abound. A longer than expected recession could lead to more sagging demand for premium-priced coffee. An ongoing recession will also continue to make it difficult for Starbucks to impose additional price increases at a time when U.S. operating margins are falling because of increased labor and utility costs and increasing coffee prices (MCRoskey, 2008). Dunkin' Donuts and McDonald's are fierce competitors at lower-price points and could always scale up to offer more premium-based products. The company's international expansion plan is extraordinarily aggressive and customers may find that it has failed to meet their cultural expectations for cafes and coffee. This expansion is coming at a time when the company is experiencing problems in its established global markets. Continued growth could further erode the company's brand image and lead to commoditization that threatens the company's ability…… [Read More]
My dream business would be a German Bakery that sells traditional German Bakery and Cafe. I would call it "Heidi's German Bakery and Cafe." I would open the business together with a German nephew of mine who has worked for over 25 years as a master baker in the Heidelberg bakery of my German relatives. The third member of the business would be an American baker who received his professional training at Venieros Italian Bakery, America's oldest Italian pastry shop in New York City that was founded in 1894. Our business would be located in New York City since there is a huge German/European population and only very view places where one can dwell in traditional German baked goods. ifty [to date: sixty two] years ago, when East 86th Street was known as "Sauerkraut Boulevard," there were German bakeries aplenty as well as pastry counters in most of…… [Read More]
Starbucks is engaged in the quick service food industry, primarily focused on coffee and related snacks. The company has come under strong competitive and economic pressures recently, and this has impacted its performance. However, Starbucks has turned around its financial performance in the past year, which has restored investor confidence in the company.
Starbucks is both liquid and solvent. In the past year or so, they have improved their liquidity and solvency ratios. They added long-term debt to their balance sheet in 2007 but have not increased this debt since. The company's margins have slowly eroded over the past five years, mainly due to a decline in customer side pricing power as the result of competition from low price providers. Starbucks has also seen its efficiency erode, likely due to expanding into less-saturated markets around the world in search of growth. Overall, however, the company's financial performance has been…… [Read More]
Starbucks Coffee has been faced with a number of challenges in recent years. The company has faced intense competition from McDonald's, Dunkin' Donuts and from a number of imitators in international markets. This has resulted in the company's margins being squeezed in the domestic market (Jargon, 2009) and threatens the company's strong growth trajectory in emerging markets. Starbucks' strategy should focus the company on stabilizing its competitive position as a differentiated player in the domestic market and continuing on a pattern of strong growth in key international markets. The objectives of the strategy should be focused primarily on the financial objectives that appeal to shareholders -- improving profits, growing revenues and increasing both market share and margins. Each of these should come with a specific target figure that represents an improvement over the current position of the company.
The Starbucks plan will require a number of functional tactics…… [Read More]
As we will see in the case studies, leadership is a decisive factor in the process of diagnosing and in the implementation of changes in the operation of a corporate organisation. IT, HR and corporate work ethics may be excellent. However, without secure and decisive leadership, the best organisational makeovers can fail miserably.
In this part of the essay, this author will illustrate three models and techniques in the change management professional literature for diagnosing organisations. ith regard to this, we will compare and contrast three different diagnostic models/techniques, including the main strengths and weaknesses of each. In this discussion, we will also examine the relationship between each diagnostic model/technique and the organisational development and political approaches to organisational change.
In the first we will consider, a great person and a great organisational management team leads change and the charge, focusing in on areas that needs to be changed.…… [Read More]
Starbucks, a Market Analysis
Starbucks is a major, world wide coffee retailer specializing in a variety of brands of blend coffee and iced beverages, among other related products. Within the market sector Starbucks exists stands several competing companies such as The Coffee Bean & Tea Leaf and Caribou Coffee. Each company shares similar strategies, appealing to a similar demographic, and hails themselves as the high-end of coffee-based shops/cafes. They also share a similar promise of quality ingredients and service. The difference is, while a company like Starbucks focuses on the behavior of consumers to market their product, a company like Caribou coffee relies on the taste and quality of their product, and The Coffee Bean & Tea Leaf rely on location and ease of access.
Starbucks was selected as the primary company to analyze due to its immense popularity and success over the last decade. It has become one of…… [Read More]
Module 1 Session Long Project The purpose Session Long Project give opportunity explore applicability Module life, work, place space time, experiment Module academically rigorous presentation a topic, work / trauma, " close personal."
Business session-long project: Starbucks
The mission of Starbucks is defined as "to inspire and nurture the human spirit -- one person, one cup and one neighborhood at a time" (Mission statement, 2013, Starbucks). Starbucks began as an American company determined to bring the European coffeehouse experience to Seattle and the company now exists as a worldwide enterprise with a distinct brand image. Starbucks stresses the personal attention it devotes to its customers. Each store has a neighborhood, regional, or national 'flavor' to it. Starbucks has faced criticism in recent years that the quality of its coffee does not justify its price and even took a day to close down all of its stores for a…… [Read More]
environmental pressures: Starbucks
Starbucks: Three organizational pressures
Since 2008, Starbucks has made an effort to close unprofitable U.S. stores after a period of unwisely swift expansion
It has striven to expand internationally to support its business model, moving into new areas to outflank competitors
Starbucks has always prided itself on its ethical business model and the fact that workers have health insurance and other benefits as well as its Fair Trade Coffee. It must strive to keep these alive while it remains profitable.
Starbucks: Three environmental pressures
Inexpensive competitors like Dunkin' Donuts are threatening the organization
Coffee is not a universally-beloved commodity and Starbucks must adapt to local markets
Starbucks must justify its higher price point by maintaining high levels of quality
Organizational and environmental pressures
Starbucks is one of the world's most profitable food-based companies but it has experienced many challenges in recent years. In 2008, Starbucks announced a…… [Read More]
Starbucks runs coffeeshops, and therefore is beholden to a number of different trends. First is the rise of economies elsewhere around the world, in particular the BIC countries. The second trend is climate change. The third trend is the rapid pace of technological change, in particular mobile and the post-mobile Internet of things. A fourth trend is maturation of the domestic market, and a fifth trend for Starbucks is ongoing attempts by competitors to win back market share that they have lost to Starbucks in recent years.
The first trend is the emergence of developing world economies. While many major economies are in a state of slow growth, or no growth at all, many emerging market economies are growing quickly. There are a lot of companies that rightly see this as a tremendous opportunity and Starbucks is one of them. The company has been active in the Chinese market for…… [Read More]
The type of innovation represented for YoNuts is an innovation in production that changes the dynamic between the user and the production. Normally, supermarket doughnuts are produced ahead of time in a factory, then shipped and sold. YoNuts are entirely different in that they are only partially produced at a factory, shipped frozen, and then the final production is done at the site of the end user. It is akin to the difference between going to the store and buying a bag of popcorn versus going to the store and buying a pack of Orville Redenbacher. Things like Jiffy Pop and microwave popcorn have a large share of the grocery store popcorn because, quite frankly, the consumer gets a fresher, better product. So it is with YoNuts. The innovation allows consumers to produce the freshest, best doughnuts at home.
The benefit to the consumer is that the…… [Read More]
The product is a line of bake-at-home doughnuts. The name of the product is YoNuts, meaning "Your Doughnuts", because this might be the first time that a company has marketed doughnuts that you can make at home yourself. The logic of the product is simple. First, everybody loves doughnuts. We can have fun with this, having a tagline like "Not just for cops anymore" or something like that, but the reality is that doughnuts are one of the most popular snack foods in America, the retail doughnut industry worth around $13 billion annually (IBIS World, 2014). This includes both shops and doughnuts sold in grocery stores as well. IBIS estimates that the overall doughnut market has nearly 9000 competitors, ranging from small hipster doughnut shops like the trendy Voodoo Donut in Portland to giant chains like Krispy Kreme, Dunkin Donuts and Tim Horton's. The packaged doughnut market is…… [Read More]
organization can pursue in pursuit of a market. The most important breakdown is between being a cost leader with a low cost strategy and pursuing a differentiated strategy. A low cost strategy needs to be supported by tactics that allow the company to be the cheapest in its market, because they are trying to win over the customers that are most attracted to low prices. The differentiated company is not seeking to offer the lowest prices but it is seeking instead to justify charging higher prices by offering the customer a unique value proposition.
There are other approaches to strategy as well . For example, there is the customer relationship strategy, where a company differentiates itself by focusing on building strong relationships -- this is basically a tactic within the differentiated strategy, but it works quite strongly in some industries. An investment advisor, for example, is by his or her…… [Read More]
It offered a value proposition to consumers who cut back on high-end coffee purchases at the likes of Starbucks in favor of cheaper coffee at home. Consumers of Folgers benefited from the strength and increased visibility afforded the brand by Smuckers.
Employees have not necessarily benefited from the company's mission and objectives in recent years. Smuckers is the process of restructuring Folgers. This benefits workers in New Orleans, where a $70 million expansion is underway and it Orrville (Plain Dealer, 2010). However, workers in four other plants are losing their jobs in the restructuring (Associated Press, 2010). The strategy therefore benefits some of these stakeholders but only at the expense of others as the company is forced to rationalize some plants in order to contain costs and maintain its price competitiveness.
The company can improve its mission by lending it clarity. The company's strategy may be relatively clear, but it…… [Read More]
e-Business should focus on marketing through social networks and a website; through identifying potential suppliers. e can't sell food and drink online so the site is mainly for promotional purposes. The cafe's main metrics will be page impressions, Facebook fans, Twitter followers. Reaching out to customers using social media can help to inform them about promotions and new products. Social media is also the modern-day equivalent of knowing all of your customers by name (though that would not hurt either) as it helps to foster a relationship allowing for improved retention. A portal is not of much value for the employees. At best, they can check the schedule online. e don't have that many people working at Broadway, an expensive back end system for staff we see everyday is poor value. I would not use kiosks in the cafe. I would focus on a ifi network and let the customers…… [Read More]
That is the beauty of the successful and rising platform established through successful investments; it all becomes quite circular. Then, by reinvesting and refinancing earnings, everything becomes stronger. Just as easily, however, this corporation could have been buried.
1. What is a franchising arrangement? And how is this reflective of business expansion? Moreover, how does this support business growth? From HighBeam Business, these key-terms set the stage from here on out:
MLA: Pondent, Corr S. "About eacquired Franchise ights" (29 December 2010). Highbeam Business: Money. eHow. Demand Media, Inc. Web. 18 March 2011.
About eacquired Franchise ights
A franchising arrangement is a way to expand a company's business without investing a lot of additional money. The franchisee gets the use of an existing business model, or franchise rights, as well as business support, and pays the franchisor a franchise fee in return.
The franchisor could decide to buyback…… [Read More]
In particular, the company trumpeted its ability to earn record profits and revenues despite the ongoing economic slowdown.
The overall conference call experience is interesting. It is unusual to have such direct access to the leaders of a major company. The information contained can be largely understood to be the same as will be in the annual report, so he call is essentially a preview of that document. The depth and breadth of the information provided is exceptional -- it would take hours to research that information independently. For example, there is information on some of the back-end tactics that the company has undertaken in order to improve its performance and profitability -- information that because of its lack of visibility seldom finds its way into the business press. The call is relatively formal in nature, however. The call and the messages that the company sends in the call, are…… [Read More]
All of these attributes are more likely to be provided by multiple sourcing.
However, multiple sourcing can make it difficult to encourage a continued commitment by suppliers to offer consistent and competitive prices. Adjusting or 'tweaking' the menus seasonally offers a potential risk management strategy. Frequent menu changes means Ms. Nok will never be at the mercy of an individual supplier and without bargaining power if, for example, the price of beef suddenly escalates. On the other hand, she will be unable to reduce her orders substantially without incurring a large price 'hike' given that she does not have an exclusive, close relationship with a supplier. Having bulk vegetables, meats, and fish from a single supplier that can be seasoned in unique ways to allow for diversity might be one way to make single sourcing work, and if sympathetic high-quality producers were found with which to establish a relationship, this…… [Read More]
The vast majority of the trademark value at Smuckers ($1.824 billion) is considered by the company to be indefinite-lived, not subject to amortization. This means that the company believes its marks have near-permanent value, evidence of their strength in the market.
The company's distribution competency is also considered to be one of its greatest strengths. Smuckers has saturation distribution across North America, which allows it to launch brand extensions and new products and to outmuscle smaller competitors. Distribution also allows Smuckers to forge partnership with its retailers that can help with product positioning within the store (merchandising) and with new product introductions. Smuckers can place complementary brands together to enhance its merchandising capabilities. The result has been strong financial performance, which in turn has fueled the company's strong balance sheet. This financial strength has allowed Smuckers to make acquisitions that have strengthened its brand portfolio. For example, the company acquired…… [Read More]
That would be nice, like the old times.' But eventually, they did find a parking space in an alley behind a Dunkin' Donuts and the girls piled out.
Alison had never seen a place move and shake quite like the frat house: the building was dilapidated and strobe lights from within poured out of the windows. At first, the brothers at the door weren't going to let them in, but then Jackie's brother appeared, the girls had stamps on their hand, and they were wandering through the beer-stained rooms.
At first, all of the girls were uncertain about what to do. Then, Bethany and Jackie had an inspiration. "Dance and pretend like you're having fun," whispered Bethany to Alison, and shoved her onto the makeshift dance floor on the first-floor common room.
"I don't know anyone."
"Look like you're having fun and you will," said Jackie.
Alison eventually wandered away…… [Read More]
Offering benefits such as healthcare and even stock options to lower-level employees, a compensation strategy also pursued by Starbucks (a company both literally and figuratively 'green' in its image), is another example of a policy that can benefit both the company and employees -- employees enjoy greater security, while the companies reduce the high rate of workplace turnover that is endemic to the service industry at companies like McDonald's. In fact, as Eric Schlosser observed in Fast Food Nation, fast food companies have often deliberately made life unpleasant for lower-level employees, to reduce the need to offer them promotions, benefits, and higher pay, on the theory that it is easy to train a new worker to operate a cash register. "How can workers look to this industry as a career…when it pays them the minimum wage and provides them no health benefits" (Schlosser 2001, p. 88). hole Foods and Starbucks…… [Read More]
The company operates high volume retail outlets and has adopted a saturation strategy. Yet, inventories at the retail level are kept low in order to control costs. This is facilitated by strong logistics. Deficiencies in logistics would hamper growth prospects and compromise the Starbucks Experience. Moreover, the firm's ability to translate this competency into international markets will go a long way to determining how successful the company can be in those markets, in particular with regards to the revisiting the same saturation strategy they have employed in North America.
The final core competency that helps to distinguish Starbucks is its human resources. This supports the Starbucks Experience, in that the company is consistently able to identify and train candidates to fill strict criteria within the framework of a low-paying food service job. The corporate culture and benefits package contribute to this competency, indicating that a substantial amount of thought has…… [Read More]
S. It is at a stage where it would be considered a cash cow. Yum is feeling out international expansion opportunities for Taco Bell, but there is little possibility that Taco Bell will supplant KFC and Pizza Hut as the key driver of economic growth. Those two firms have stronger product offerings for international markets. The role that Taco Bell plays, providing cash that can fuel global expansion of other brands, is the ideal role for the company within the context of Yum Brands.
There are a couple of companies that could make a good fit for Yum. They are Starbucks and Dunkin Donuts. These firms operate in complementary segments to Yum's existing portfolio and have core product offerings that can be taken overseas, thus the industry is attractive. The stock price for the former is particularly depressed in light of their recent struggles although the latter is perhaps a…… [Read More]
Other measures can include sanctions against foreign companies that are engaged in bribery. This many motivate the governments of those countries to take stronger measures towards eliminating bribery.
3) There are a couple of reasons I think Starbucks has been so concerned about its corporate social responsibility. One is that it helps cultivate a positive image of the company, which can help to both attract and retain customers. Another reason is that the company comes from a culture in the Pacific Northwest where philanthropy and social responsibility is more accepted in business. This cultural difference may have impacted the overall philosophy of Starbucks with regards to this issue. Also, Starbucks is a high-profile company. They open themselves up to significant negative publicity if they engage in social irresponsible acts. Maintaining a high level of corporate social responsibility is therefore a defense against potentially damaging criticism.
Starbucks' various relationships are generally…… [Read More]