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Dunkin Donuts Internship
When most people think of Dunkin Donuts, they will often associate it with the many franchises and the quality of the products they provide. This has helped the firm to become very popular and to reach out to new segments of customers in an ever changing marketplace. One of the reasons why they have been so successful is from their ability to understand the needs of cliental. (Boone, 2010) ("Why Dunkin Brands," 2014)
To help the firm attract the best talent and identify who can help them to remain competitive, the company is offering various internships. They are focused on teaching candidates different positions and what it takes to be successful at Dunkin Donuts. This enables the company to have a competitive edge by locating those individuals who can work with the organization over the long-term. (Boone, 2010) ("Why Dunkin Brands," 2014)
To fully understand how this…
DD Perks. (2014). Dunkin Donuts. Retrieved from:
Dunkin Donuts. (2014). Snag a Job. Retrieved from:
Opportunity: Dunkin' Donuts can keep customers by responding to consumers' health concerns. The company ahs already moved towards a trans-fat-free frying oil for their donuts (Ordonez, 2007). Since they have begun offering breakfast sandwiches, more health-conscious offerings would allow to company to transcend their image as having only fat-laden breakfast offerings. Dunkin' Donuts has a definite opportunity in the market for healthier breakfast foods and drinks.
Opportunity: Dunkin' Donuts' coffee are expanding into the in-store market. This could not happen at a better time; Crown (2007) reports that coffee drinkers are opting for gourmet coffees, and this goes for their homes as well as when they are on the go. hile Dunkin' Donuts has already gotten its coffee onto store shelves, significant opportunity exists for the company to make grocery and restaurant partnerships that include its coffee.
Opportunity: Dunkin' Donuts is in a great position to expand geographically in…
American Institute of Baking. (2007). Doughnut statistics and trends. Retrieved November 30, 2007, from https://www.aibonline.org/resources/statistics/doughnut.html
Crown, J. (2007). A wake-up call for coffee. Business Week, 4055, p. 1/5.
Entepreneur.com. (2007). Franchise zone: Dunkin' Donuts. Retrieved November 30, 2007, at http://www.entrepreneur.com/franchises/dunkindonuts/282304-0.html
Ordonez, J. (2007). Taking the junk out of junk food. Newsweek, 150(15), p. 1.
An Overview of Dunkin' Donuts
There are few names that are as recognizable to morning commuters as Dunkin' Donuts. The nationwide fast-food style purveyor of fried donut pastries, coffees, bagels and a limited assortment of other breakfast and snack items is a household name that has achieved a rarified level of cultural and economic success in the United States. However, like any company, Dunkin' Donuts is not impervious to the challenges wrought by competitive markets, economic recession and shifts in the cultural paradigm where food retail and food services are concerned. The discussion hereafter offers a concise overview of the company with consideration to its balance between sustaining its existing success without resting on its laurels.
It is appropriate to begin with a brief look at the background of the company that would go on to be most explicitly associated with the doughnut. According to Daszkowski…
Abelson, J. (2009). Coffee Competition. Boston.com.
Chen, S. (2011). Dunkin' Talks Trends, Competition, and Breakfast For Dinner. Yumsugar.com.
Daszkowski, D. (2009). The History of Dunkin' Donuts. About Franchises.
Dunkin' Donuts. (2005). Dunkin' Donuts Puts The Competition on Ice with a New Line of Flavored Iced Coffee. Dunkin' Donuts.com.
Being a regional director for a major restaurant chain like Dunkin Donuts presents unique challenges and opportunities. Factors like job design, organizational design, recruiting and selection, and training and performance appraisals will reflect the demographics of the target market, and the unique geographic features of the region. Moreover, choices in organizational design and human resources will reflect the organizational strategies and climate of the parent culture. There are ways that our region can set new precedents for organizational culture and climate, such as by empowering service workers and using a transformational leadership style to prevent employee turnovers.
Good job design strategy takes into account employee input, employee training, work and rest schedules, and adjustments needed for some of the more physically demanding parts of the job (“Job Design: Meaning, Steps, and Benefits,” 2018).
Job analysis will derive from the hierarchical structure that persists in the…
Bowen, D.E. & Lawler, E.E. (1992). The empowerment of service workers. Sloan Management Review 33(3): 33.
“Job Design: Meaning, Steps, and Benefits,’ (2018). Management Study Guide. https://www.managementstudyguide.com/job-design.htm
Jehanzeb, K., Hamid, A.B.A. & Rasheed, A. (2015). What Is the Role of Training and Job Satisfaction on Turnover Intentions? International Business Research 8(3): http://www.ccsenet.org/journal/index.php/ibr/article/view/45871
Kanyan, A., Nganya, L. & Voon, B.H. (2016). Improving the service operations of fast-food restaurants. Procedia: Social and Behavioral Sciences 224(2015): 190-198.
Rosado, J. (n.d.). What organizational structure is best for a fast food restaurant? The Chronicle. http://smallbusiness.chron.com/organizational-structure-fast-food-restaurant-75640.html
Shumba, K., Zindiye, S. & Donga, G. (2017). Challenges faced by franchise entrepreneurs operating in a volatile business environment. Problems and Perspectives in Management 15(2): http://dx.doi.org/10.21511/ppm.15(2-2).2017.12
A vision for the future in the Midwest region
Dunkin' Donuts has experienced stratospheric growth in recent years. To capitalize upon its success in the Midwest region in the five new locations opening up over the course of the next two years requires playing to the organization's strengths in terms of the quality and efficiency of service it offers at a relatively low price. ecruiting top talent, even at entry level positions, is demanded for Dunkin' Donuts to continue to effectively brand itself as America's favorite place to grab breakfast or an afternoon snack. Dunkin' has transformed itself into a homey, blue-collar alterative to Starbucks that still offers a wide variety of breakfast and sandwich foods spanning from traditional donuts and bagels to egg white flatbreads. But all of these products must be served with a smile.
Working at a franchise such as Dunkin' Donuts requires…
Hoy, P. (2006). Dunkin' donuts: Reinventing America's cup of coffee. Fast Company.
Retrieved from: http://www.fastcompany.com/75485/dunkin-donuts-reinventing-americas-cup-coffee
Job design. (2015). What is human resource. Retrieved from:
Dunkin' Donuts and Starbucks Marketing
Comparative Analysis of Dunkin' Donuts and Starbucks Marketing Strategies
Dunkin' Donuts began as a blue-collar coffee and donut shop, and after choosing to expand using a franchise model, soon became a dominant chain across the eastern United States. Starbucks had equally humble beginnings in the downtown area of Seattle, Washington, yet the difference was the customers they were attracting. Coffee enthusiasts, students and intellectuals across the Seattle area adopted Starbucks as their brand. From those initial stores and strategies, each company has chosen widely divergent marketing strategies. The case analysis illustrates how powerful marketing strategies' impacts are over years of consistent execution and development, with Starbucks firmly entrenched as a premier brand attracting upscale customers who want to be treated as special, while Dunkin' Donuts is winning over the blue-collar, working class customers with a non-nonsense approach to marketing and service delivery (Kotler, Armstrong, 2013).…
Berglind, M., & Nakata, C. (2005). Cause-related marketing: More buck than bang? Business Horizons, 48(5), 443-453.
Cebrzynski, G. (2006). 'Reborn' Dunkin' Donuts in big day part push. Nation's Restaurant News, 40(17), 1-1,6.
Fitzgerald, M. (2013). How Starbucks has gone digital. MIT Sloan Management Review, 54(4), 1-8.
Gupta, S. (2012). Interdependence between experience marketing and business strategy. Journal of Indian Business Research, 4(3), 170-193.
Starbucks and Dunkin Donuts
Comparing Starbucks and Dunkin Donuts Marketing
The differences between Starbucks and Dunkin' Donuts permeate every aspect of the two company's cultures and have a reverberating effect in who they attract and keep as customers. The intent of this analysis is to analyze how each of these two companies vary from a marketing standpoint, and how those differences are continually perpetuated in their approach to managing the marketing mix. Of the two, Starbucks is basing their marketing, selling and customer retention strategies on the concept of delivering a unique customer experience and a "third place" where customers can feel free to meet friends and relax (Plog, 2005). The Starbucks marketing mix supports the stores as a hub of personal activity and exceptional customer service, from the hundreds of drink combinations customers can order down to the high-end food items. As the case mentions, Starbucks is considering offering…
Alton Y.K Chua, & Banerjee, S. (2013). Customer knowledge management via social media: The case of Starbucks. Journal of Knowledge Management, 17(2), 237-249.
Kotler, P., & Armstrong, G. (2013). Principles of marketing. (14 ed.). New York, NY: Prentice Hall
Plog, S.C. (2005). Starbucks: More than a cup of coffee. Cornell Hotel and Restaurant Administration Quarterly, 46(2), 284-287.
Reast, J.D. (2005). Brand trust and brand extension acceptance: The relationship. The Journal of Product and Brand Management, 14(1), 4-13.
As a result, Dunkin' Donuts realized that it needed to manage more for intellectual contributions and insights from employees on how to better the many increasingly complex processes that went into running the global chain.
As a result of the increased competitive pressures on the company and the need to increase the speed at which they generated new drink, food and service ideas, the senior management team following Bill osenberg began focusing more on the will and instinct of workers over the use of extrinsic rewards. Instead of transactional leadership approaches that relied purely on extrinsic rewards, Dunkin' Donuts was evolving more in the direction of transformational leadership and a focus more on intrinsic rewards and task ownership. In conjunction with this shift in mindset was one that centered on increasing the quality of operations which led to many franchisees being let go due to not meeting the new minimum…
Joanne Cole. (1999, October). De-stressing the workplace. HR Focus, 76(10), 1,10+.
Lin, W. (2008). Factors enhancing the intentions of employees toward customer-oriented behaviors. International Journal of Commerce & Management,
Richard Martin. (2003, April). Franchisee sentenced amid Dunkin' lawsuit barrage. Nation's Restaurant News, 37(17), 4,111
Opening New Dunkin’ Donuts Locations
As the new district manager for Dunkin’ Donuts, my responsibility is to oversee every aspect of the new stores opening so that they can deliver the expected returns for the investor. Successful returns will depend upon making the right staffing choices, and that will in turn depend upon designing the right jobs and organization to facilitate that process. This paper will focus on explaining the job design, organizational design, recruiting strategy and methods, and training and performance appraisal process that are to be employed by me as the new district manager for Dunkin’ Donuts.
Job design is the process of engineering jobs that allow the applicable tasks and responsibilities to be achieved for the organization by people empowered to execute them. This process involves identifying the type of worker and the type of output expected, the goals of the organization and the…
Ivanaj, V., Shrivastava, P., & Ivanaj, S. (2018). The value of beauty for organizations. Journal of Cleaner Production, 189, 864-877.
Ladkin, A., & Buhalis, D. (2016). Online and social media recruitment: Hospitality employer and prospective employee considerations. International Journal of Contemporary Hospitality Management, 28(2), 327-345.
Mirowky, J., & Ross, C. E. (2007). Creative work and health. Journal of Health and Social Behavior, 48(4), 385-403.
It seems as if they are branching out to become almost a fast-food location, rather than just a coffee and donuts location, and that makes me wonder about the quality of all these new food items.
The video shows a company that is concerned, even obsessed with quality. The Web site shows a company that is concerned with quality, but that is attempting to broaden its customer base by including information for young people, businesses, and even areas where there are no Dunkin' Donuts stores. The Web site enhances the information given on the video, and indicates the company is successful, growing, and interested in the people it serves. They seem to complement each other very nicely, and the overall impression of the company is a good one, actually better than I initially had. The video helped make the company more "real," and the Web site makes it more human.
That's proving a business opportunity for Krispy Kreme, McDonald's and other American fast-food chains. For Krispy Kreme, Japan is part of its overseas expansion -- a crucial element of its revival plan announced earlier this year. The chain, based in inston-Salem, N.C., saw its stock collapse two years ago under the weight of overexpansion in the U.S., an accounting investigation and the low-carb diet craze...[Now a] Japanese man carries boxes of Krispy Kreme doughnuts back to his office...two Japanese girls devour doughnuts last week at a Krispy Kreme shop in Tokyo. Long lines form outside the shops, sometimes leading to waits of an hour" (Kageyama 2007). But because of more health-conscious consumers in other regions of America where the Southern, Americana image of the company has less cache and novelty, this strategy has not been successful. Also, the idea of a 'trans-fat free doughnut' has not quelled fears about health…
About us. (2008). Carvel Ice Cream Website. Retrieved September, 21 2008 at http://www.carvel.com/about_us/about_us.htm
About us. (2008). Dunkin' Doughnuts Official Website. Retrieved September 21, 2008.
Cateora, P.R., & Graham, J.L. (2005). International Marketing. 12th ed. New York, NY: The McGraw-Hill Companies, Inc.
The employee does, however, receive recognition and has the possibility of extrinsic rewards such as pay raises and promotions.
The relative lack of positive goals for the cashier/finisher position is ineffective. Employees are not encouraged to seek new, higher standards of performance because they face limited advancement and pay raise prospects. The company's emphasis on minimum standards works well, but the bagel example shows how better use of positive goal-setting can help to unleash the full potential of Dunkin's front-line customer service staff. If these employees working towards positive goals can bring the chain to be the number one bagel seller in the country in less than a year, then clearly the firm's day-to-day performance is underperformance and this is largely due to the lack of such rewards.
The cashier/finisher position at Dunkin' Donuts can be difficult to fill. As such, the company's job design, rewards and motivations systems…
Job Posting: Dunkin' Donuts Crew Member. Snagajob.com. Retrieved October 17, 2009 from http://www.snagajob.com/job-seeker/jobs/job-details.aspx?postingId=1308092&ref=vseindeed
No author. (2007). Maslow's Hierarchy of Needs. NetMBA.com. Retrieved October 17, 2009 from http://www.netmba.com/mgmt/ob/motivation/maslow/
No author. (2008). Dunkin' Donuts rewards "brilliant bagel behavior." Incentive Performance Center. Retrieved October 17, 2009 from http://www.incentivecentral.org/employees/casestudies/Dunkin_Donuts_Rewards_Brilliant_Bagel_Behavior_.836.html
In contrast, Harley-Davidson is selling more of an experience and also a lifestyle change. For Harley, the open road and freedom is the catalyst of their unique value proposition. For Dunkin' Donuts, the trust they have created and sustain makes them a perfect choice for millions of consumers rushing to work in the morning who may have skipped breakfast at home. Harley-Davidson is all about a lifestyle change and freedom while Dunkin' Donuts has become a trusted source of excellent coffee, bakery items and excellent service.
American Express Video
After viewing the American Express video, can you identify a card that might fit your needs?
The Optima card which allows a card holder to carry a balance would be best, as the work I do has unequal payment dates. Freelance work pays irregularly so the Optima card would work best.
Also describe a credit card that you have. Is the…
This is a managerial accounting paper
Starbucks accounting questions
From the case in 2004, explain the logic for a price increase from Starbuck's perspective.
In 2004, Starbucks was facing rising costs for its input goods such as milk and coffee beans. In 2004, Starbucks announced that the "price for a tall coffee is going up by 10 cents. A 12 ounce coffee used to cost $1.55 without tax but it will now cost $1.65" (Wirth 2004). Consumers were understandably annoyed by the price increases, and groused about how already expensive coffee was getting more expensive. However, Starbuck's decision seemed to be wise in the short-term. Customers who are price-sensitive to a 10 cent increase in the price of beverages are unlikely to be regular patrons at Starbucks. According to one Starbucks coffee buyer: "Because it's only 10 cents it won't make that much of a difference to me,…
Champions of breakfast? (2009). ABC News. Retrieved:
Operating leverage. (2012). Investopedia. Retrieved:
education essential to my success. Since returning to school at XXX College of XXX, I have worked very hard to not only learn all I could from the courses, but to apply my knowledge to my professional life. Because my profession is in the financial industry, I believe that the degree program in Management Studies will be very helpful.
Unfortunately, I had to leave school because I was no longer able to afford tuition. I went into the workforce so that I could earn money for college and reflect on what I wanted from my university experience. I was very shy and reserved in my early college years and found it difficult to find my way in large universities. Because I came from a small private all girls' school, I was out of my comfort zone while attending a large university.
The working world taught me some lessons. I learned…
As stated before, the competition in the coffee shops industry has increased drastically during the past recent years. In 2003, the industry had registered total sales of over $6 billion (Ferguson, 2004). The top five competitors of Sweettreats would be: Starbucks, Nestle, McDonald's, Dunkin and Gloria Jean's.
Gloria Jean's is among the leaders of the industry and they basically address their products to the young population. The corporation is based in Australia but present in numerous countries of the globe through franchise contracts (Official Website of Gloria Jean's, 2008).
Dunkin Donuts is a U.S. based company, namely headquartered in Quincy, Massachusetts. In 2006, they registered annual revenue of over $4 billion. They address all types of consumers and sell a wide palette of coffee-based beverages and foods (Official Website of Dunkin Donuts, 2008).
Starbucks is the undisputed leader of the industry and in 2006 they registered annual revenues…
Dawidowska, K., April 1, 2002, Coffee Overload. Agree that coffee from gourmet coffee shops is too expensive - Almost 3 in 4 coffee shops patrons 72%, American Demographics
Dream, C.S., 1997-2008, How to Start a Coffee Shop, Home Business Inc., http://www.homebusinesscenter.com/how_to_start/coffee_shop.htmllast accessed on February 28, 2008
Ferguson, M., 2004, Specialty coffee retail in the U.S.A. 2003-04, Specialty Coffee Association of America, Retrieved at http://www.scaa.org/pdfs/press-coffee_retail_sales.pdfon February 28, 2008
Fisenko, a. And Associates, 2006, How to Start a Successful Coffee Shop, a Coffee-Espresso Drive-Thru or a Coffee/Espresso Cart, Espresso Business, http://www.espressobusiness.com/last accessed on February 29, 2008
I wanted to learn about some of the things that I would need to do in order learn about the process of finding good employers for my clients. I wanted to get a sense of what it was like to meet a manager and tour a facility. I also was interested in seeing what a manager's response would be to the issue of hiring a rehabilitated worker.
Questions you'd like to ask of the employer about company, hiring practices, position, etc. (at least 5)
Questions should help gather information to achieve meeting intent/goal.
1. What sorts of jobs are available at a typical Dunkin' Donut?
2. I want to know a little bit about the attributes you look for a in a worker.
3. I would like to know what your expectations are for people that you hire.
4. I am interested to know what the employment policies are at…
Balanced Scorecard Analysis: Starbucks
What is the balanced scorecard?
The balanced scorecard is a method of conveying value to an organization through the use of performance measurement tools. "The balanced scorecard has evolved from its early use as a simple performance measurement framework to a full strategic planning and management system. The 'new' balanced scorecard transforms an organization's strategic plan from an attractive but passive document into the 'marching orders' for the organization on a daily basis" ("Balanced scorecard basics," 2014). It can be quantified according to a 'four quadrant' perspective analysis whereby a business is analyzed holistically from a financial, customer, process, and learning and growth perspective. It was designed to circumvent the frequently 'backward-looking' perspective of many modern organizations and to create a more forward-thinking perspective. "Traditional financial reporting systems provide an indication of how a firm has performed in the past, but offer little information about how…
Allison, M. (2005). Starbucks stores to shut 3 hours on Feb. 26 for retraining baristas
The Seattle Times. Retrieved from:
Balanced scorecard basics. (2014). Balanced Scorecard. Retrieved from:
Business and Corporate Strategies
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
The most influential competitive business-level strategy that Starbucks has put in place is differentiation. Starbucks focused on creating an aspirational and consistent brand that would translate to different product markets (Thompson & Strickland, 1999). Starbucks offers a wide variety of coffee products, drinkware and accouterments, music and Wi-Fi, and personalized customer service (Flight, 2007). But the key differentiation perceived by Starbucks customers seems to be the ambience that is at once soothingly familiar and intellectually exciting (Thompson & Strickland, 1999).
Starbucks customers perceive that the company provides value through the beverages it provides and through a particular sensuality that is referred to as The Third…
Bower, J.L. And Hout, T.M. (1988, November). Fast-Cycle Capability for Competitive Power. Cambridge, MA: Harvard Business Review. Retrieved http://hbr.org/1988/11/fast-cycle-capability-for-competitive-power/ar/1
Flight, G. (2007, March 15). Grinding out success next to Starbucks: Coffee competitors' strategies for thriving in the shadow of the world's largest chain are as varied as the beans in their brews. Business 2.0 Magazine. CNN Money. Retreived http://money.cnn.com/magazines/business2/business2_archive/2006/10/01/8387114/index.htm
Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-
Western Cengage Learning.
"Thee aspects of Concept: Band Expeiences, Band Image and Custome Satisfaction.
I must discuss and give examples of how each band inspies loyalty. Name a few bands.
The seven bands that inspie the most loyalty, accoding to business website ("Main Steet") ae the following:
Each of these fits the definition of band expeiences as conceptualized by Bakus et al. (2009) as something which consists of sensations, feelings, cognitions, and behavioal esponses. Each of these factos too is evoked by cetain aspects of the band's packaging such as envionment, communication, and oveall stimuli. Band expeience, theefoe, accoding to Bakus et al. (2009) is synonymous to band image which essentially consists of fou dimensions: sensoy, affective, intellectual, and behavioal. When each of these fou concete dimensions is fulfilled, custome loyalty is the end esult since the custome has been satisfied in…
references. It looks ahead. Brand image, on the other hand, is subjective, particular (rather than general), and looks back (to subjective experience) in forming one's opinion about the brand (MSG; online).
Brand identity is active; the company invests enormous expense, thought, time, and effort into creating its brand. Image, on the other hand, is passive. It is the consumer's experience with the brand or his experience with image associations of brand.
Finally, brand identity signifies the company's promise to consumer about deliverance of their brand. Brand image, on the other hand, signifies the consumer's experience with the brand: whether or not she is satisfied (managementstudyguide.com, online).
Each of the 7 brands listed above were packaged with their own identity. Each of them gained a certain image that according to Barkus et al. (2009) satisfied clients in the dimensions of sensory, affective, intellectual, and behavioral. At least three of them also provided COR associations. The result is a product that produces a satisfied customer. And a satisfied customer -- if he/she remain so -- becomes a loyal one.
The author or this report is to identify three best practices relative to a social media strategy that can and should be implemented by ed Bull GmbH. The overall strategic approach, the implementation of the strategy and the expected results of that strategy will be covered for all three examples provided. The strategies and implementation thereof will come from expert and scholarly sources from the academic and/or business world. While social media has made it much easier to reach customers in an efficiently and effective fashion, the harnessing of the tool that is social media is not foolproof or easy, by any means.
Analysis & Examples
One example of social media marketing that has (and is) being undertaken is the use of "suggestion" posts on Facebook. For example, if someone likes bands like Poison and Cinderella, then the Facebook page for Motley Crue would probably be a suggestion.…
Barker, M.S. (2013). Social media marketing: a strategic approach. Mason, OH: South-Western Cengage Learning.
Brody, J. (2011, January 31). Scientists See Dangers in Energy Drinks. The New York
Times. Retrieved March 5, 2014, from http://www.nytimes.com/2011/02/01/health/01brody.html
Elliott, S. (2013, October 6). Marketers Chase Evolving Consumer . The New York
CASE ANALYSIS: STABUCKS
Starbucks Case Analysis
Starbucks Case Analysis
Many individuals all over the world walk into Starbucks daily for their cup of coffee, but it is more than the costly coffee that brings individuals in day after day to the shops across the globe. Starbucks offers a high-energy atmosphere and helpful employees who help clients in any issue or question they might have with the coffee or service. People buy the product because of symbolizes and the status position coming along with it. Although various business designs are available, the concepts and framework of Starbucks is a good design to follow, due to its nationwide and international success. This paper investigates the strategic fit of Starbucks as a business and further shows how it survives even through hard economic times. By looking at the market and…
Grimm, C.M., Lee, H., & Smith, K.G. (2006). Strategy as action: Competitive dynamics and competitive advantage. New York: Oxford University Press.
Pham-Gia, K. (2009). Marketing strategy of 'Starbucks Coffe'. Mu-nchen: GRIN Verlag GmbH.
Pahl, N. (2008). The idea behind the Starbucks experience: The main elements of Starbucks' strategic diamond. Munchen: GRIN Verlag.
Starbucks is a successful coffee chain. The organizational structure is geographic, and decision making is mainly centralized with respect to strategy, and many operational decisions even at the local level come with strong guidance from head office. There are a few key issues, however, that need to be addressed. One is the relatively weak leadership pipeline within the organization, another is the distribution of resources to facilitate expansion and finally there is also the issue of maintaining quality standards despite a still-rapid pace of expansion.
Starbucks is a company operating in the quick service restaurant business, where it is the 3rd-largest firm in the industry in the U.S. By revenue (Oches, 2014). The company name is Starbucks Corporation. To nobody's big surprise, it is a corporation. Starbucks is publicly traded, on the NASDAQ under the ticker symbol SBUX. The company has a 97.33% float, with 2.74% inside…
Choi, C. & Skidmore, S. (2012). Starbucks buys Teavana Holdings for $620 million. Huffington Post. Retrieved December 12, 2014 from http://www.huffingtonpost.com/2012/11/15/starbucks-buys-teavana-holdings_n_2136048.html
Jargon, J. (2011). Latest Starbucks concoction: Juice. Wall Street Journal. Retrieved December 12, 2014 from http://www.wsj.com/news/articles/SB10001424052970204358004577030112155716538?mg=reno64-wsj
Lim, P. (2014). Dunkin, Mickey Ds, or Starbucks? The surprising winner of the coffee war. Money. Retrieved December 12, 2014 from http://time.com/money/3028578/dunkin-donuts-mcdonalds-starbucks-coffee-wars/
Michelli, J. (2007). The Starbucks experience: Leadership tips ebook. Joseph Michelli. Retrieved December 12, 2014 from http://www.josephmichelli.com/pdf/ebook_starbucks.pdf
There may be more closings in North America, as the company has reached saturation in many areas. In response to the glut of new, underperforming stores that emerged in 2006, Starbucks will return to its core philosophies regarding location scouting. New store openings will be slow in the next couple of years, but when the economy begins to pick up the company is expected to resume opening new outlets to take advantage of the economic upswing.
Overall, the coffee industry is going to be subject to numerous challenges. As market leader, Starbucks will bear the brunt of the competitive challenges. However, they are well-positioned to weather these challenges. After a couple of relatively difficult years, Starbucks can be expected to leverage its various competitive strengths to regain dominance five years in the future.
Harris, Craig. (2008). Starbucks to close some stores, stop selling breakfast sandwiches. Seattle Post-Intelligencer. Retrieved…
Harris, Craig. (2008). Starbucks to close some stores, stop selling breakfast sandwiches. Seattle Post-Intelligencer. Retrieved January 25, 2009 at http://seattlepi.nwsource.com/business/349349_sbuxearns31.html
Linn, Allison (2008). Starbucks to close 600 stores in the U.S. MSNBC. Retrieved January 25, 2009 at http://www.msnbc.msn.com/id/25482250/
Lomax, Alyce. (2008). Did Starbucks Just Supernova? Motley Fool. Retrieved January 25, 2009 at http://www.fool.com/investing/value/2008/07/02/did-starbucks-just-supernova.aspx
Shuey, Scott. (2007). Costa ready to beat Starbucks in UAE. Gulf News. Retrieved January 25, 2009 at http://archive.gulfnews.com/articles/07/11/06/10165331.html
Starbucks faced a generally favorable competitive environment. The company competed against smaller coffee chains, other fast food sources of coffee, independent coffee shops and drinking coffee at home. At the time of the case the other coffee chains were the biggest source of competition. These chains tended to be regional in nature. Some examples were Caribou Coffee and Gloria Jean's in the Midwest, Peet's on the West Coast, and Dunkin Donuts in the Northeast. The latter, along with other donut and bagel shops, competed by offering food to go along with their coffee. The coffee was of lower quality, and lower price. An advantage that chains like Dunkin Donuts had was that they were well-established, with strong brands and retail networks. In addition, because they offered a different atmosphere and product lineup, they were differentiated from Starbucks.
The coffee shop chains like Peet's and Caribou had arguably borrowed from the…
STARBUCK'S STRATEGY AND INTERNAL INITIATIVES FOR PROFITABLE GROWTH
Stabuck's Stategy and Intenal Initiatives to Retun to Pofitable Gowth
Stabuck's Stategy and Intenal Initiatives to Retun to Pofitable Gowth
Michael Pote's 5 Foces Model
Theat of New Entants
Buye's Bagaining Powe
Bagaining Powe of Supplies
Fomulate Stategic Maketing
Impove Standing of Stock Maket
Stabuck's Stategy and Intenal Initiatives to Retun to Pofitable Gowth
As Stabucks was expanding, anothe emphasis was set on hiing talented leadeship in managing the huge momentum of the oganization. Significant amount of esouces was geaed towads developing an oganizational infastuctue, which would satisfactoy suppot the expected pospective size of Stabucks. Schultz accepted that numeous business visionaies failed by not making the coect systems and pocesses to guaantee a suitable establishment fo thei entepeneuial divisions to be actualized. Togethe with his patnes, he made the planning, legal logistics, accounting and financial impotant…
references are continually evolving. Subsequently economic situations likewise change. In this setting, Starbucks neglected to stay abreast of the changing market positions and consumer behavior. In the most recent months, Starbucks' performance is going on a downtrend. It is essential that the explanations for this downtrend must be recognized, and remedies must be invested. The remedies also need to be permanent and not just short-term.
Whilst transient activities are required to address strategic progressions, it is more imperative to set a strategic objective, or if fundamental, reform the present strategic objective to fit in with to the conditions in today's business environment and the future business. Hence, it was suggested that Starbucks might also concentrate on marketing while upgrading its operational adequacy. Marketing has been the missing segment in the Starbucks practice as of late. It is consequently imperative to emphasize on this area.
Thompson, A. & Shah, A. (2010). Starbuck's strategy and internal initiative to return to profitable growth. Mu-nchen: GRIN Verlag GmbH.
Featuring an Analysis of a Corporation
Starbucks Company Analysis
In the year 1971, Starbucks opened its first store in Seattle's Pike Place Market. At the time, it engaged in selling ground beans over a small counter. In addition, the location was an open-air market, and its beginning, was more or less similar to a hobby. The friends, who started the now renowned global company, were not profit oriented. However, the joining of Howard Schultz is the primary cause of its current growth. He first expanded to Italy, and in the year 1990, the firm began expanding in the United States. The company expanded its headquarters in Seattle, built other plants, including stores in renowned cities in nationwide (Green).
Its growth was partly because of the contracts the director negotiated with the United Airlines, Nordstrom, Barnes and Noble, and the Sheraton Hotel. In addition, the director made efforts to expand beyond…
Baker, Rosie. "Starbucks' reputation grinds to a halt over tax decision."Marketing week,
35.52(2012): 5. Print.
Bose, Nandita,"Starbucks signs pact to enter India."Reuters.com. 13 January 2011.
Web. 16 March 2014. Retrieved from Colchester, Max, "Starbucks Resumes Tax Payments in Britain."Wsj.com.
Starbucks struggled in the late 00s as a result of increased competition and the economic slowdown. However, the company has since righted its ship and now has a bright future. The firm has addressed its economic and competitive threats, and improved its internal performance. As a result, it is now well-positioned to take advantage of its opportunities, and faces few serious threats to its business. Starbucks is positioned to drive growth in three ways -- geographic diversification, consumer products and the juice business. It has a broad appeal among adults 18-40, and this demographic has ample disposable income. Thus, Starbucks has tremendous opportunities in marketing with its core audience and should be successful in the coming years as a result.
Starbucks is a quick service food chain that specializes in coffee and snacks. The company is the fifth-largest firm in the industry and the largest with a coffee focus…
Adamy, J. (2009). Starbucks plays common Joe. Wall Street Journal. Retrieved November 25, 2011 from http://online.wsj.com/article/SB123413848760761577.html
Adhiambo, M. (2011). Climate change could drive spread of major coffee pest. The Guardian. Retrieved November 25, 2011 from http://www.guardian.co.uk/environment/2011/oct/13/climate-change-coffee-pest
Allison, M. (2008). Starbucks closing 5% of U.S. stores. Seattle Times. Retrieved November 25, 2011 from http://seattletimes.nwsource.com/html/businesstechnology/2008028854_starbucks02.html
Interbrand/Business Week. (2006). The world's best brands. Business Week. Retrieved November 25, 2011 from http://www.businessweek.com/magazine/toc/06_32/B399606globalbrands.htm
Please see Appendix a for a give year ratio analysis of Starbucks Corporation illustrating the significant effect the recession is having on gross margins. Yet despite this pressure, Starbucks continues to be successful in keeping its gross margins above industry average at 9.67% for the latest fiscal year. Also noteworthy about their financial performance is the increase in evenue Per Employee from $53,864 in 2004 to $59,156. This speaks to the fact that Starbucks is being successful with their long-term strategy of delivering exceptional customer experiences, so much so that there is greater levels of repurchase of drinks and food even in a recession (Churchill, 2008). All of these factors point to the critical need for managing customer experiences more closely than ever, with a strong orientation towards giving customers and opportunity to have their voices heard on potential new products. Starbucks has excelled in the area of social networking,…
Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Chris Churchill. (15 July 2008). Starbucks competitors get jitters: Local coffeehouses, facing woes of their own, cast wary eye on chain's recent closings. McClatchy - Tribune Business News
Fridell, G. (2009). The Co-Operative and the Corporation: Competing Visions of the Future of Fair Trade. Journal of Business Ethics: Supplement, 86, 81-95.
Burt Helm. (2007, April). SAVING STARBUCKS' SOUL: Chairman Howard Schultz is on a mission to take his company back to its roots. Oh, yeah -- he also wants to triple sales in five years. Business Week,(4029), 56.
The instant coffee, called Via, Starbuck's newest entry into supermarket-style purchases, is sold at its lowest price point, compared with its higher-end coffee ice creams and bottled Frappucinos and espresso shots. Despite initial criticism Via has kept the Starbucks name alive on store shelves and in consumer's minds who are not currently going to cafes, because these former patrons and Starbucks loyalists have lost their jobs or because their investments have been decimated.
The current policy of keeping the prices high for only some of more elite types of coffee and drinks secures another facet of Starbuck's complex image -- namely, that of a luxury brand, without pricing all consumers out of the market across the board. "Price as an attribute, while relatively unimportant in affecting overall customer satisfaction, is certainly important in affecting the generation of a differentiating customer experience. That does not mean that customers are satisfied with…
Adamy, Jane & Nick Wingfield. (2009, March 17). Starbucks to present recession strategy.
The Wall Street Journal. Retrieved October 11, 2009 at http://online.wsj.com/article/SB123723335325646025.html
Andrews, Edmund L. (2008, December 8). U.S. recession began last December, economists say.
The New York Times. Retrieved October 11, 2009 at http://www.nytimes.com/2008/12/02/business/worldbusiness/02iht-02econ.18315318.html
These two factors of aspirational value of the brand and customer experience are what also make this factor a very critical opne in the augmented analytical framework.
The growth of coffee retailing continues to be flat, only generating 5% growth on a compound annual basis (Joo, Min, Kwon, Kwon, 490). This is forcing coffee retailers to concentrate on highly differentiated approaches to selling. For Dunkin' Donuts their approach is to branch out into retail channels with their coffee being available in grocery stores. Other competitive strategies include creating satellite locations and smaller airport kiosks, a strategy Caribou Coffee has tried in the northwest U.S..
The rapid pace of disruptive innovation in coffee retailing is increasing, as Starbucks is now challenged by McDonald's entering the high end of the coffee retailing market with their McCafe brand of customized coffee beverages. There is also a shakeout of smaller…
Seong-Jong Joo, Hokey Min, Ik-Whan G. Kwon, and Heboong Kwon. "Comparative efficiencies of specialty coffee retailers from the perspectives of socially responsible global sourcing. " International Journal of Logistics Management 21.3 (2010): 490.
Stanley Slater and Eric Olson. "A fresh look at industry and market analysis. " Business Horizons 45.1 (2002): 15.
Figure 1, Distribution of Starbucks Customers Worldwide, 2009 was derived from the company's filings with the Security and Exchange Commission and their annual reports. The most brand-loyal customers on average spend $4.42 per visit and also have loyalty cards and Starbucks credit cards as well (Seiler, 2005).
Figure 1: Distribution of Starbucks Customers, Worldwide 2009
Source: Based on Analysis from http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-irhome
Starbuck's faces a very wide variety of competitors, from the smaller independent coffee shops to the regionalized chains including Caribou Coffee, Peet's Coffee & Tea and their most entrenched competitor, Dunkin Donuts. Dunkin' Donuts operates in 38 states and has over 3,800 stores. Starbucks' differentiates against all these competitors with the experience their stores provide and the attention unique customer requirements for customized drinks (Nolan, 2007).
A statement of core strategy
The core strategy of…
Carolina Marahao, & Alexandre de Padua Carrieri. (2007). Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture. Corporate Reputation Review, 10(3), 213-215.
Sara Nolan. (2007). The STARBUCKS EXPERIENCE. Strategic Communication Management, 11(3), 3.
Stanley C. Plog. (2005). Starbucks: More than a Cup of Coffee. Cornell Hotel and Restaurant Administration Quarterly, 46(2), 284-287.
Marianne Seiler. (2005). High performance. Marketing Management, 14(6), 18-23.
Finally, increasing repeat business through expanded customer loyalty efforts would help to increase sales.
Threats abound. A longer than expected recession could lead to more sagging demand for premium-priced coffee. An ongoing recession will also continue to make it difficult for Starbucks to impose additional price increases at a time when U.S. operating margins are falling because of increased labor and utility costs and increasing coffee prices (MCRoskey, 2008). Dunkin' Donuts and McDonald's are fierce competitors at lower-price points and could always scale up to offer more premium-based products. The company's international expansion plan is extraordinarily aggressive and customers may find that it has failed to meet their cultural expectations for cafes and coffee. This expansion is coming at a time when the company is experiencing problems in its established global markets. Continued growth could further erode the company's brand image and lead to commoditization that threatens the company's ability…
Helm, B. (2007, April 9). Saving Starbuck's Soul: Chairman Howard Schultz is on a mission to take the company back to its roots! Oh, yeah-- he also wants to triple sales in five years. Business Week, 4029, p. 56. http://proquest.umi.com/pqdweb?index=2&did=1252343951&SrchMod e=2&sid=12&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1235501315&c lientId=29440
McRoskey, R. (2008, August 19). Starbucks: Big investors' divorce grounds. Business Week. http://proquest.umi.com/pqdweb?index=0&did=1534482941&SrchMode =2&sid=13&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=123
Rae, J. (2006, November 27). The importance of great customer experiences. Business Week, 4011, p. 32.
My dream business would be a German Bakery that sells traditional German Bakery and Cafe. I would call it "Heidi's German Bakery and Cafe." I would open the business together with a German nephew of mine who has worked for over 25 years as a master baker in the Heidelberg bakery of my German relatives. The third member of the business would be an American baker who received his professional training at Venieros Italian Bakery, America's oldest Italian pastry shop in New York City that was founded in 1894. Our business would be located in New York City since there is a huge German/European population and only very view places where one can dwell in traditional German baked goods. ifty [to date: sixty two] years ago, when East 86th Street was known as "Sauerkraut Boulevard," there were German bakeries aplenty as well as pastry counters in most of…
Filing Office: The LLC Operating Agreement needs to be filed with the following LLC Filing Office: Department of State, Division of Corporations, State Records and Uniform Commercial Code, 41 State Street, Albany, NY 12231, Tel [HIDDEN] Filing Fees: The filing fee is $200. The Department of State's Division of Corporations accepts MasterCard and Visa for the payment of fees. Complete and sign the Credit Card Authorization Form and submit it to the Division of Corporations with your Articles of Organization. The Credit Card Authorization Form is available from the Department of State's website at http://dos.state.ny.us/corp/creditcard.html or by calling (518) [HIDDEN]
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Publication of Limited Liability Companies (LLCs): According to New York Limited Liability Company Law, limited liability companies that are formed or authorized to do business in New York must publish a "notice of
Starbucks is engaged in the quick service food industry, primarily focused on coffee and related snacks. The company has come under strong competitive and economic pressures recently, and this has impacted its performance. However, Starbucks has turned around its financial performance in the past year, which has restored investor confidence in the company.
Starbucks is both liquid and solvent. In the past year or so, they have improved their liquidity and solvency ratios. They added long-term debt to their balance sheet in 2007 but have not increased this debt since. The company's margins have slowly eroded over the past five years, mainly due to a decline in customer side pricing power as the result of competition from low price providers. Starbucks has also seen its efficiency erode, likely due to expanding into less-saturated markets around the world in search of growth. Overall, however, the company's financial performance has been…
Allison, M. (2010). Starbucks tests new names for stores. Seattle Times. Retrieved October 24, 2010 from http://seattletimes.nwsource.com/html/localnews/2009479123_starbucks16.html
Groom, N. (2007). Starbucks shares hit 18-month low -- time to buy? Reuters. Retrieved October 24, 2010 from http://www.reuters.com/article/idUSN1541189820070515
MSN Moneycentral: SBUX. (2010). Retrieved October 24, 2010 from http://moneycentral.msn.com/investor/invsub/results/hilite.asp?Symbol=SBUX
Starbucks 2005 Annual Report. Retrieved October 24, 2010 from http://library.corporate-ir.net/library/99/995/99518/items/178286/Annual_Report_2005_part2.pdf
Starbucks Coffee has been faced with a number of challenges in recent years. The company has faced intense competition from McDonald's, Dunkin' Donuts and from a number of imitators in international markets. This has resulted in the company's margins being squeezed in the domestic market (Jargon, 2009) and threatens the company's strong growth trajectory in emerging markets. Starbucks' strategy should focus the company on stabilizing its competitive position as a differentiated player in the domestic market and continuing on a pattern of strong growth in key international markets. The objectives of the strategy should be focused primarily on the financial objectives that appeal to shareholders -- improving profits, growing revenues and increasing both market share and margins. Each of these should come with a specific target figure that represents an improvement over the current position of the company.
The Starbucks plan will require a number of functional tactics…
Jargon, J. (2009). As profit cools, Starbucks plans price campaign. Wall Street Journal. Retrieved June 3, 2011 from http://online.wsj.com/article/SB124103701018769993.html
MSN Moneycentral. (2011). Starbucks. Retrieved June 3, 2011 from http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?lstStatement=Income&symbol=U.S.%3aSBUX&stmtView=Ann
As we will see in the case studies, leadership is a decisive factor in the process of diagnosing and in the implementation of changes in the operation of a corporate organisation. IT, HR and corporate work ethics may be excellent. However, without secure and decisive leadership, the best organisational makeovers can fail miserably.
In this part of the essay, this author will illustrate three models and techniques in the change management professional literature for diagnosing organisations. ith regard to this, we will compare and contrast three different diagnostic models/techniques, including the main strengths and weaknesses of each. In this discussion, we will also examine the relationship between each diagnostic model/technique and the organisational development and political approaches to organisational change.
In the first we will consider, a great person and a great organisational management team leads change and the charge, focusing in on areas that needs to be changed.…
Aloini, D., Dulmin, R., & Mininno, M. (2007). Risk management in erp project introduction: Review of the literature. Information & Management, 44, 547 -- 567.
Flamholtz, E.G. (2011). The leadership molecule hypothesis: Implications for entrepreneurial organizations. International Review of Entrepreneurship, 9(3), 1-24.
Ford, M.W., & Evans, J.R. (2006). The role of follow-up in achieving results from self-assessment processes. International Journal of Quality & Reliability Management, 23, 589-606.
Friedman, B.A. (2007). Globalization implications for human resource management roles. Employment Responsibility Rights Journal, 19, 157 -- 171.
Starbucks, a Market Analysis
Starbucks is a major, world wide coffee retailer specializing in a variety of brands of blend coffee and iced beverages, among other related products. Within the market sector Starbucks exists stands several competing companies such as The Coffee Bean & Tea Leaf and Caribou Coffee. Each company shares similar strategies, appealing to a similar demographic, and hails themselves as the high-end of coffee-based shops/cafes. They also share a similar promise of quality ingredients and service. The difference is, while a company like Starbucks focuses on the behavior of consumers to market their product, a company like Caribou coffee relies on the taste and quality of their product, and The Coffee Bean & Tea Leaf rely on location and ease of access.
Starbucks was selected as the primary company to analyze due to its immense popularity and success over the last decade. It has become one of…
Mayo, E.J. (1977). The impact of the consumer's psychographic and demographic characteristics on buyer behavior: A comparative analysis of psychographics and demographics as segmentation variables in a rail passenger market. Ann Arbor, Mich: Xerox University Microfilms.
Morrison, M. (2013, September 20). Starbucks Launches Campaign Focused on Bean Quality | News - Advertising Age. Retrieved from http://adage.com/article/news/starbucks-launches-campaign-focused-bean-quality/244263/
Starbucks Coffee Company (2011). Starbucks Company Profile. Retrieved from http://globalassets.starbucks.com/assets/F62C45CD8A8B4699BEFC60A2618F0431.pdf
Weinstein, A., & Weinstein, A. (2004). Handbook of market segmentation: Strategic targeting for business and technology firms. New York: Haworth Press.
Module 1 Session Long Project The purpose Session Long Project give opportunity explore applicability Module life, work, place space time, experiment Module academically rigorous presentation a topic, work / trauma, " close personal."
Business session-long project: Starbucks
The mission of Starbucks is defined as "to inspire and nurture the human spirit -- one person, one cup and one neighborhood at a time" (Mission statement, 2013, Starbucks). Starbucks began as an American company determined to bring the European coffeehouse experience to Seattle and the company now exists as a worldwide enterprise with a distinct brand image. Starbucks stresses the personal attention it devotes to its customers. Each store has a neighborhood, regional, or national 'flavor' to it. Starbucks has faced criticism in recent years that the quality of its coffee does not justify its price and even took a day to close down all of its stores for a…
Allison, M. (2010). Starbucks has a new growth strategy -- more revenue with lower costs.
Seattle Times. Retrieved from:
Mission statement. (2013). Starbucks. Retrieved from:
environmental pressures: Starbucks
Starbucks: Three organizational pressures
Since 2008, Starbucks has made an effort to close unprofitable U.S. stores after a period of unwisely swift expansion
It has striven to expand internationally to support its business model, moving into new areas to outflank competitors
Starbucks has always prided itself on its ethical business model and the fact that workers have health insurance and other benefits as well as its Fair Trade Coffee. It must strive to keep these alive while it remains profitable.
Starbucks: Three environmental pressures
Inexpensive competitors like Dunkin' Donuts are threatening the organization
Coffee is not a universally-beloved commodity and Starbucks must adapt to local markets
Starbucks must justify its higher price point by maintaining high levels of quality
Organizational and environmental pressures
Starbucks is one of the world's most profitable food-based companies but it has experienced many challenges in recent years. In 2008, Starbucks announced a…
Armental, M. & Jargon, J. (2014). Starbucks profit rises as sales increase. The Wall Street
Journal. Retrieved from: http://online.wsj.com/news/articles/SB10001424052702303380004579521601565594542
Carter, C. (2008). Starbucks ordered to pay more than $100 million in back tips. Huffington Post.
Retrieved from: http://www.huffingtonpost.com/2008/03/20/starbucks-ordered-to-pay-_n_92684.html
Starbucks runs coffeeshops, and therefore is beholden to a number of different trends. First is the rise of economies elsewhere around the world, in particular the BIC countries. The second trend is climate change. The third trend is the rapid pace of technological change, in particular mobile and the post-mobile Internet of things. A fourth trend is maturation of the domestic market, and a fifth trend for Starbucks is ongoing attempts by competitors to win back market share that they have lost to Starbucks in recent years.
The first trend is the emergence of developing world economies. While many major economies are in a state of slow growth, or no growth at all, many emerging market economies are growing quickly. There are a lot of companies that rightly see this as a tremendous opportunity and Starbucks is one of them. The company has been active in the Chinese market for…
Burkitt, L. (2012). Starbucks plays to local Chinese tastes. Wall Street Journal. Retrieved March 15, 2015 from http://www.wsj.com/articles/SB10001424127887324784404578142931427720970
Carrington, D. (2014). How climate change will brew a bad-tasting, expensive cup of coffee. The Guardian. Retrieved March 15, 2015 from http://www.theguardian.com/environment/2014/mar/28/climate-change-bad-expensive-coffee-ipcc
Favaro, K., Romberger, T. & Meer, D. (2009). Five rules for retailing in a recession. Harvard Business Review. Retrieved March 15, 2015 from https://hbr.org/2009/04/five-rules-for-retailing-in-a-recession
QSR. (2014). The QSR top 50. QSR Magazine. Retrieved March 15, 2015 from http://www.qsrmagazine.com/reports/qsr50-2014-top-50-chart
The type of innovation represented for YoNuts is an innovation in production that changes the dynamic between the user and the production. Normally, supermarket doughnuts are produced ahead of time in a factory, then shipped and sold. YoNuts are entirely different in that they are only partially produced at a factory, shipped frozen, and then the final production is done at the site of the end user. It is akin to the difference between going to the store and buying a bag of popcorn versus going to the store and buying a pack of Orville Redenbacher. Things like Jiffy Pop and microwave popcorn have a large share of the grocery store popcorn because, quite frankly, the consumer gets a fresher, better product. So it is with YoNuts. The innovation allows consumers to produce the freshest, best doughnuts at home.
The benefit to the consumer is that the…
The product is a line of bake-at-home doughnuts. The name of the product is YoNuts, meaning "Your Doughnuts", because this might be the first time that a company has marketed doughnuts that you can make at home yourself. The logic of the product is simple. First, everybody loves doughnuts. We can have fun with this, having a tagline like "Not just for cops anymore" or something like that, but the reality is that doughnuts are one of the most popular snack foods in America, the retail doughnut industry worth around $13 billion annually (IBIS World, 2014). This includes both shops and doughnuts sold in grocery stores as well. IBIS estimates that the overall doughnut market has nearly 9000 competitors, ranging from small hipster doughnut shops like the trendy Voodoo Donut in Portland to giant chains like Krispy Kreme, Dunkin Donuts and Tim Horton's. The packaged doughnut market is…
organization can pursue in pursuit of a market. The most important breakdown is between being a cost leader with a low cost strategy and pursuing a differentiated strategy. A low cost strategy needs to be supported by tactics that allow the company to be the cheapest in its market, because they are trying to win over the customers that are most attracted to low prices. The differentiated company is not seeking to offer the lowest prices but it is seeking instead to justify charging higher prices by offering the customer a unique value proposition.
There are other approaches to strategy as well . For example, there is the customer relationship strategy, where a company differentiates itself by focusing on building strong relationships -- this is basically a tactic within the differentiated strategy, but it works quite strongly in some industries. An investment advisor, for example, is by his or her…
It offered a value proposition to consumers who cut back on high-end coffee purchases at the likes of Starbucks in favor of cheaper coffee at home. Consumers of Folgers benefited from the strength and increased visibility afforded the brand by Smuckers.
Employees have not necessarily benefited from the company's mission and objectives in recent years. Smuckers is the process of restructuring Folgers. This benefits workers in New Orleans, where a $70 million expansion is underway and it Orrville (Plain Dealer, 2010). However, workers in four other plants are losing their jobs in the restructuring (Associated Press, 2010). The strategy therefore benefits some of these stakeholders but only at the expense of others as the company is forced to rationalize some plants in order to contain costs and maintain its price competitiveness.
The company can improve its mission by lending it clarity. The company's strategy may be relatively clear, but it…
Smuckers website, various pages. (2010). Retrieved April 19, 2010 from http://www.smuckers.com
Smuckers 2009 Annual Report. Retrieved April 19, 2010 from http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MzQyODkzfENoaWxkSUQ9MzI5MzkwfFR5cGU9MQ==&t=1
MSN Moneycentral: JM Smucker Company. (2010). Retrieved April 19, 2010 from http://moneycentral.msn.com/detail/stock_quote?Symbol=sjm&getquote=Get+Quote
Associated Press. (2009). Smucker's profit surges after acquiring Folgers. MSNBC. Retrieved April 19, 2010 from http://www.msnbc.msn.com/id/34060210/
e-Business should focus on marketing through social networks and a website; through identifying potential suppliers. e can't sell food and drink online so the site is mainly for promotional purposes. The cafe's main metrics will be page impressions, Facebook fans, Twitter followers. Reaching out to customers using social media can help to inform them about promotions and new products. Social media is also the modern-day equivalent of knowing all of your customers by name (though that would not hurt either) as it helps to foster a relationship allowing for improved retention. A portal is not of much value for the employees. At best, they can check the schedule online. e don't have that many people working at Broadway, an expensive back end system for staff we see everyday is poor value. I would not use kiosks in the cafe. I would focus on a ifi network and let the customers…
QuickMBA. (2007). Porter's five forces. QuickMBA.com. Retrieved April 27, 2010 from http://www.quickmba.com/strategy/porter.shtml
QuickMBA. (2007). Porter's generic strategies. QuickMBA.com. Retrieved April 27, 2010 from http://www.quickmba.com/strategy/generic.shtml
That is the beauty of the successful and rising platform established through successful investments; it all becomes quite circular. Then, by reinvesting and refinancing earnings, everything becomes stronger. Just as easily, however, this corporation could have been buried.
1. What is a franchising arrangement? And how is this reflective of business expansion? Moreover, how does this support business growth? From HighBeam Business, these key-terms set the stage from here on out:
MLA: Pondent, Corr S. "About eacquired Franchise ights" (29 December 2010). Highbeam Business: Money. eHow. Demand Media, Inc. Web. 18 March 2011.
About eacquired Franchise ights
A franchising arrangement is a way to expand a company's business without investing a lot of additional money. The franchisee gets the use of an existing business model, or franchise rights, as well as business support, and pays the franchisor a franchise fee in return.
The franchisor could decide to buyback…
HighBeam Business: Issues in Accounting Education: The hole in the doughnut: accounting for acquired intangibles at Krispy Kreme. Web. 16 March 2011.
Citation: Bollinger, Michael a. CMA, CFM, CPA, CIA, CGFM, CDFM. "Fair value, Accounting procedures." Publication title: Strategic Finance. Montvale: Mar 2011. Vol. 92, Iss. 9; pg. 25, 1 pages 4K9S4PXGS8 at CALIFORNIA STATE UNIVERSITY - SACRAMENTO MAIN ACCOUNT via ProQuest, an information service of ProQuest LLC.
5. Auditor impairment analysis on book value of reacquired franchise rights for Arizona acquisitions. The four present values should allow you to reach a conclusion about the acceptability of the client's impairment analysis. Up to this point you are performing a conventional analysis of accounting estimates as per CAS 540. Become thoroughly acquainted with this CAS and refer to it in your report. Call this conventional analysis, and its conclusion, Part I of your report. It is worth 5 marks. The solution posted in BB for class 7 to the class discussion a&B company case, and the Hilton and O'Brien article in class 6 link may help in doing this part of the assignment.
You can use any accounting standards you prefer to support your conclusions, the U.S. ones mentioned in the case, or comparable CICA Handbook sections, or international standards, but be specific about which ones you are using so that the marker can follow your analysis and give you full credit.
In particular, the company trumpeted its ability to earn record profits and revenues despite the ongoing economic slowdown.
The overall conference call experience is interesting. It is unusual to have such direct access to the leaders of a major company. The information contained can be largely understood to be the same as will be in the annual report, so he call is essentially a preview of that document. The depth and breadth of the information provided is exceptional -- it would take hours to research that information independently. For example, there is information on some of the back-end tactics that the company has undertaken in order to improve its performance and profitability -- information that because of its lack of visibility seldom finds its way into the business press. The call is relatively formal in nature, however. The call and the messages that the company sends in the call, are…
All of these attributes are more likely to be provided by multiple sourcing.
However, multiple sourcing can make it difficult to encourage a continued commitment by suppliers to offer consistent and competitive prices. Adjusting or 'tweaking' the menus seasonally offers a potential risk management strategy. Frequent menu changes means Ms. Nok will never be at the mercy of an individual supplier and without bargaining power if, for example, the price of beef suddenly escalates. On the other hand, she will be unable to reduce her orders substantially without incurring a large price 'hike' given that she does not have an exclusive, close relationship with a supplier. Having bulk vegetables, meats, and fish from a single supplier that can be seasoned in unique ways to allow for diversity might be one way to make single sourcing work, and if sympathetic high-quality producers were found with which to establish a relationship, this…
The vast majority of the trademark value at Smuckers ($1.824 billion) is considered by the company to be indefinite-lived, not subject to amortization. This means that the company believes its marks have near-permanent value, evidence of their strength in the market.
The company's distribution competency is also considered to be one of its greatest strengths. Smuckers has saturation distribution across North America, which allows it to launch brand extensions and new products and to outmuscle smaller competitors. Distribution also allows Smuckers to forge partnership with its retailers that can help with product positioning within the store (merchandising) and with new product introductions. Smuckers can place complementary brands together to enhance its merchandising capabilities. The result has been strong financial performance, which in turn has fueled the company's strong balance sheet. This financial strength has allowed Smuckers to make acquisitions that have strengthened its brand portfolio. For example, the company acquired…
MSN Moneycentral: Smuckers. (2010). Retrieved May 15, 2010 from http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=SJM&lstStatement=Balance&stmtView=Qtr
Lin-Fisher, B. (2010). Smucker to cut 40% of Oroville plant workers, build new factory. Ohio.com. Retrieved May 15, 2010 from http://www.ohio.com/news/top_stories/89013322.html
Smuckers 2009 Annual Report. In possession of the author
QuickMBA.com (2007). Porter's generic strategies. QuickMBA.com. Retrieved May 15, 2010 from http://www.quickmba.com/strategy/generic.shtml
That would be nice, like the old times.' But eventually, they did find a parking space in an alley behind a Dunkin' Donuts and the girls piled out.
Alison had never seen a place move and shake quite like the frat house: the building was dilapidated and strobe lights from within poured out of the windows. At first, the brothers at the door weren't going to let them in, but then Jackie's brother appeared, the girls had stamps on their hand, and they were wandering through the beer-stained rooms.
At first, all of the girls were uncertain about what to do. Then, Bethany and Jackie had an inspiration. "Dance and pretend like you're having fun," whispered Bethany to Alison, and shoved her onto the makeshift dance floor on the first-floor common room.
"I don't know anyone."
"Look like you're having fun and you will," said Jackie.
Alison eventually wandered away…
Offering benefits such as healthcare and even stock options to lower-level employees, a compensation strategy also pursued by Starbucks (a company both literally and figuratively 'green' in its image), is another example of a policy that can benefit both the company and employees -- employees enjoy greater security, while the companies reduce the high rate of workplace turnover that is endemic to the service industry at companies like McDonald's. In fact, as Eric Schlosser observed in Fast Food Nation, fast food companies have often deliberately made life unpleasant for lower-level employees, to reduce the need to offer them promotions, benefits, and higher pay, on the theory that it is easy to train a new worker to operate a cash register. "How can workers look to this industry as a career…when it pays them the minimum wage and provides them no health benefits" (Schlosser 2001, p. 88). hole Foods and Starbucks…
"Benefits." Google website. February 8, 2010.
"Careers." Whole Foods Market. February 8, 2010.
The company operates high volume retail outlets and has adopted a saturation strategy. Yet, inventories at the retail level are kept low in order to control costs. This is facilitated by strong logistics. Deficiencies in logistics would hamper growth prospects and compromise the Starbucks Experience. Moreover, the firm's ability to translate this competency into international markets will go a long way to determining how successful the company can be in those markets, in particular with regards to the revisiting the same saturation strategy they have employed in North America.
The final core competency that helps to distinguish Starbucks is its human resources. This supports the Starbucks Experience, in that the company is consistently able to identify and train candidates to fill strict criteria within the framework of a low-paying food service job. The corporate culture and benefits package contribute to this competency, indicating that a substantial amount of thought has…
Starbucks 2008 Annual Report. Retrieved June 20, 2009 from http://media.corporate-ir.net/media_files/irol/99/99518/AR2008.pdf
Some financial data from MSN Moneycentral. Retrieved June 20, 2009 from http://moneycentral.msn.com/investor/invsub/results/hilite.asp?Symbol=SBUX
No author. (2007). New Issue -- Starbucks Sells $550 mln in 10-year notes. Reuters. Retrieved June 20, 2009 from http://www.reuters.com/article/bondsNews/idUSN2131222520070821
Allison, Melissa. (2009). Moody's Downgrades Starbucks Bond Rating. Seattle Post-Intelligencer. Retrieved June 20, 2009 from http://seattletimes.nwsource.com/html/businesstechnology/2009217122_webstarbucks13.html
S. It is at a stage where it would be considered a cash cow. Yum is feeling out international expansion opportunities for Taco Bell, but there is little possibility that Taco Bell will supplant KFC and Pizza Hut as the key driver of economic growth. Those two firms have stronger product offerings for international markets. The role that Taco Bell plays, providing cash that can fuel global expansion of other brands, is the ideal role for the company within the context of Yum Brands.
There are a couple of companies that could make a good fit for Yum. They are Starbucks and Dunkin Donuts. These firms operate in complementary segments to Yum's existing portfolio and have core product offerings that can be taken overseas, thus the industry is attractive. The stock price for the former is particularly depressed in light of their recent struggles although the latter is perhaps a…
MacNealy, Jeremy. (2007). Fool on Call: Yum! Brands Wall of China. Motley Fool. Retrieved May 8, 2009 from http://www.fool.com/investing/general/2007/10/11/fool-on-call-yum-brands-wall-of-china.aspx
CNBC Video Report. (2008). CNBC Special Report on China Features Yum! Brands. CNBC. Retrieved May 8, 2009 from http://www.yum.com/news/pressreleases/081908.asp
Yum.com website: Multiple pages. (2009). Retrieved May 8, 2009 from www.yum.com
Taco Bell website: Multiple pages. (2009). Retrieved May 8, 2009 from http://www.tacobell.com/
Other measures can include sanctions against foreign companies that are engaged in bribery. This many motivate the governments of those countries to take stronger measures towards eliminating bribery.
3) There are a couple of reasons I think Starbucks has been so concerned about its corporate social responsibility. One is that it helps cultivate a positive image of the company, which can help to both attract and retain customers. Another reason is that the company comes from a culture in the Pacific Northwest where philanthropy and social responsibility is more accepted in business. This cultural difference may have impacted the overall philosophy of Starbucks with regards to this issue. Also, Starbucks is a high-profile company. They open themselves up to significant negative publicity if they engage in social irresponsible acts. Maintaining a high level of corporate social responsibility is therefore a defense against potentially damaging criticism.
Starbucks' various relationships are generally…
In short, I am eating too much of what is not beneficial, and not enough of what is. In order to address this problem, which could develop into a full-blown health crisis in a few years if I do nothing, I must make drastic changes to the way I eat. For example, one of my first goals must be to increase the amount of fruits and vegetables that I eat each day. According to Canada's Food Guide, my intake of fruits and vegetables should be roughly around 875 ML. I can achieve this goal by drinking 100% juices and eating more salads and leafy vegetables. Similarly, I must increase my amount of milk alternatives by drinking more milk and eating more cheese. Perhaps I can limit my intake of diet soda, replacing it with milk. By changing these eating habits, I will achieve to meet more of the recommendations of…
"Canada's Food Guide." Health Canada. (2007). The Canadian Government. 9 July 2008. http://www.hc-sc.gc.ca/fn-an/food-guide-aliment/order-commander/eating_well_bien_manger-eng.php#2 .
Hidgon, Jane. "Vitamin C Deficiency." Micronutrient Information Center. (2006).
Oregon State University. 9 July, 2008. http://lpi.oregonstate.edu/infocenter/vitamins/vitaminC/
Enker, Warren. "Bowel Function and Dietary Fiber." Continuum Health Partners. (n.d.).
This strategy was combined with the company's focus on CAFE-based compliance and support for Fair Trade-based trading practices with coffee suppliers. This renewed focus on managing their supply chains to tighter levels of profitability and performance metrics including increasing quality standards has led to a significant reduction in operating expenses and control of variable costs (Starbucks Investor elations, 2011). Starbucks was also able to manage costs of closing locations effectively, and when this strategy was combined with supply chain cost savings, greater focus on in-store profitability and faster new product introductions, Starbucks was able to reverse a negative trend on gross margins and profitability. Beginning in FY 2010 and continuing through the current fiscal period, Starbucks continues to see their gross margins and operating profits including Net Margin, Gross Margin and EBITDA Margin. Figure 1, 5-Year Trend Margin Analysis Shows Impact of Strategic Marketing shows the aggregate impact of these…
Melanie Godsell (2007)."Starbucks to push food line. " Marketing QSR. June, pp. 34 -- 35.
Jeffrey S. Harrison, Eun-Young Chang, Carina Gauthier, Todd Joerchel, and et al. (2005) "Exporting a North American Concept to Asia: Starbucks in China. " Cornell Hotel and Restaurant Administration Quarterly 46.2: 275-283.
Kanter, R.. (2010) "How to Do Well and Do Good. " MIT Sloan Management Review 52.1. 12.
Mintel Research, 2006, A Classy Cup of Coffee, Convenience Store News March 15, 2006. Retrieved November 29, 2011 from http://www.csnews.com/csn/foodservice/article_display.jsp?vnu_content_id=1002158065
Price Elasticity of Demand
For a firm looking to boost its profits, it must consider how a change in price might affect the total profits. The most important concept to this analysis is price elasticity of demand. The underlying principle of price elasticity of demand is that a change in the price of a good will result in a change in demand. The degree to which this occurs is the rate of elasticity. Price elasticity of demand is determined by dividing the change in demand by the change in price. Alternatively, a variety of price points can be graphed and the slope of the demand curve can be determined (NetMBA, 2010).
In either case, a company that is seeking to maximize its revenues will need to determine the point at which it has achieved the optimal price and demand. This is the point at which the price multiplied by the…
NetMBA.com (2010). Price elasticity of demand. NetMBA. Retrieved November 15, 2010 from http://www.netmba.com/econ/micro/demand/elasticity/price/
AP. (2007). Coffee clash: McDonald's versus Starbucks. MSNBC. Retrieved November 15, 2010 from http://www.msnbc.msn.com/id/21837962/ns/business-consumer_news
Jargon, J. (2009). As profit cools, Starbucks plans price campaign. Wall Street Journal. Retrieved November 15, 2010 from http://online.wsj.com/article/SB124103701018769993.html
BAINSTOMING IDEAS O EXPEIENCES AE MOST ACCEPTABLE. Thanks
Discerning the oot Problem
a) Situation Overview
Provide a brief explanation of the organizational context
Starbucks is a multinational corporation that began as a single, Seattle-based coffee company designed to provide an Italian coffee shop experience to Americans.
What prompts the proposed change?
Starbucks has over-expanded, diluting the value of its brand name and compromising the perceived quality of its coffee (Gross 2007).
Starbucks has difficulty communicating the unique value of its premium coffee brand. Domestically, consumers are complaining about the quality of the service and beverages. Internationally, it wishes to expand to untapped markets but must do so in a manner to suit the tastes and preferences of these 'international' neighborhoods.
b) Organizational Context
Describe the organization
Starbucks is a multinational company. It tailors its coffee offerings to suit the needs of international consumers by engaging in joint partnerships with local…
Gross, Daniel. (2007). Starbucks' venti problem. Retrieved:
Mission statement. (2012). Starbucks. Retrieved:
global branding of Stella Artois
Porter's 5-forces analysis of the beer industry
Bargaining power of buyers
The bargaining power of buyers is very high in the beer industry. Consumers have many choices, spanning from other alcoholic beverages to other brands of beer, including smaller labels as well as the major brands. Also, beer is not strictly a necessity. Consumers can conceivably 'do without' if the price is too high.
Bargaining power of suppliers
The bargaining power of suppliers is also very high in the beer industry. Beer companies are critically dependent upon obtaining specific input goods to create their brews. They need a high volume of input goods to produce their product, and they need a timely and steady supply. Good relationships with bottlers and distributors are also required to take the product to market.
Competitive rivalry is extremely high. All of the major beer brands are fighting…
Caves, R.E. & M.E. Porter. (1977). From entry barriers to mobility barriers: Conjectural decisions and contrived deterrence to new competition. The Quarterly Journal of Economics, 91 (2): 241-262. Retrieved: http://www.jstor.org/stable/1885416
Sinha, S.K. & Zaid Ahmad. (2009). Global financial crisis - with special reference to insurance industry. African Journal of Marketing Management, 1(8): 184-189,